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Content writing vs. copywriting in digital marketing: what's the difference.
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Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories.
Content creation is an integral part of digital marketing. It’s also common knowledge that users will not discover your business when browsing the internet unless you create content. Content is the driving force behind all successful digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising campaigns and social media marketing (SMM). Each piece of content signals a new opportunity for your business to connect with prospective customers.
Not all forms of content creation are the same, however. There's content writing, but there's also copywriting. While both are used in digital marketing campaigns, they have starkly different purposes. If you use digital marketing to promote your business, you should learn the nuances that distinguish content writing from copywriting.
What Is Content Writing?
Content writing involves the creation of text content to educate or entertain readers. It may drive sales as well, but that's not its primary purpose. With content writing, you want to educate or entertain readers by creating high-quality and valuable content.
Examples of content writing include:
• Blog posts.
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• White papers.
• Email newsletters.
• News articles.
• Evergreen articles.
• Case studies.
• Social media posts.
What Is Copywriting?
Copywriting, on the other hand, involves the creation of text content to persuade readers to take some type of action related to your business's sales process. If you're trying to sell a product, for instance, you'll need to convince prospective customers that it's worth buying. If you're trying to attract more calls, you'll need to convince them that your business is worth calling. Copywriting is the art of persuading readers to take some type of sales-related action.
Examples of copywriting include:
• PPC landing pages.
• Cost-per-mille (CPM) ads.
• Social media ads.
• Product pages.
• Website sales copy.
• Sales emails.
• Short Message Service (SMS) ads.
Before creating a new piece of content to use in a digital marketing campaign, you should consider its purpose. Content writing and copywriting are primarily distinguished from each other by purpose. Content writing is designed to educate or entertain, whereas copywriting is designed to persuade.
Most text ads involve copywriting because they seek to compel readers to take action. Whether on Google, Bing, Facebook or elsewhere on the internet, businesses use text ads to encourage their prospective customers to take action. Conversely, most pieces of organic website content involve content writing. Organic website content is designed to offer noncommercial value to readers through education and entertainment, so it requires content writing.
Because it focuses on educating or entertaining, content writing typically results in longer content than that of copywriting. You might be able to persuade readers to take action using just one or two sentences, but educating or entertaining them will likely require a longer length. Depending on the topic, you may need to use anywhere from 500 to 2,500 words.
Short pieces of content can still be educational or entertaining, but content writing centers around noncommercial value. If a piece of content is too short, it won't offer much value to readers. With a relatively long length, content is typically more valuable to readers.
Another difference between content writing and copywriting is that the latter often invokes an emotional response, while the former does not. According to research conducted by Harvard University professor Gerald Zaltman, over 9 in 10 consumer purchases are driven by emotion .
Fear of missing out (FOMO), for example, may compel a consumer to buy a product so that they don't miss out on its benefits. With the rise of social media, many consumers now feel compelled to buy and use new products after seeing their friends use them in social media posts.
FOMO is just one of many emotions frequently invoked in copywriting. Others include security, pride, comfort, a sense of belonging and instant gratification. Savvy marketers leverage these emotions in copywriting to persuade readers to take action.
While you should try to minimize grammar errors in all of your content creation activities, doing so is especially important in content writing. Grammar errors interrupt readers' thoughts by forcing them to stop. Whether it's a missing period at the end of a sentence or a dangling modifier, readers will likely stop to process the grammar error. Some readers may then abandon the content without reading the rest of it.
Copywriting doesn't require perfect grammar to be effective. On the contrary, you might be able to persuade more readers to take action by using an incomplete sentence rather than a grammatically correct sentence. Most online advertising portals also have a cap on how many words you can include in a text ad. To stay within this limit, you may need to condense your text ad by removing unnecessary words or punctuation. Just remember to keep your text ads coherent and easy to read while complying with the advertising portal's guidelines.
Whether created by content writing or copywriting, any piece of high-quality content can rank high in the search results if it's relevant to a search query. For SEO, though, content writing outperforms copywriting by miles. Your website will earn higher search rankings and more search traffic if you perform content writing to develop it.
Content writing is better for SEO than copywriting for several reasons. First, it offers high value to readers. And second, it doesn't express commercial intent. Rather, content writing is purely informational, so readers enjoy consuming and sharing it. Another reason content writing is better for SEO is its longer length. Long-form content generally ranks for more keywords than short-form content. It attracts more views, which usually leads to more backlinks.
There's a fine line distinguishing content writing from copywriting. In digital marketing, content writing is all about educating or entertaining, and copywriting is all about persuading. You'll typically perform content writing when creating organic website content. In comparison, you'll perform copywriting when creating paid ads and other pieces of sponsored text content.
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- What is Content Writing?
- Author Jana
- Published March 24, 2021
I believe that not everyone knows, so let’s start from the beginning. In a nutshell, content writing refers to the process of planning, writing, and editing web content for digital marketing. Writing content is a popular way to convey a business message. When most people hear “content writing”, the only thing that they can think of is “writing articles”.
Well, not quite, although in this article this will be our main focus.😏 So before you can understand w hat is content writing it is important to understand the meaning of the content .
Definition of Content
A little study and a good writing style are sufficient for writing general content. For content writing to rank higher for the chosen keywords, extensive keyword analysis is needed.
The content must contain internal and external linking to rank higher.
It’s a mistake to believe that SEO content writing is only for the benefit of search engines. True, writing for search engines matters, but more important is writing content to get users’ attention, and spread virally in a short amount of time. Write for humans. Engines love it.
Content has developed widely in terms of how it is actually consumed over time to become a medium of communication. Content can represent a number of media, an image, an article, a video, or even audio recordings.
Every piece of content, whether it’s a social media post or a blog article, is a piece of content. And, in a world driven by content, every single person is a content creator
We are surrounded by different types of content, just in different forms.
What role does content play in digital marketing?
Content has an important role in digital marketing and so it has a good position in the running of an online business. In fact, it is the most popular word in the digital marketing world today. It helps many businesses to expand their reach and to create their unique identity in an online world. Content offers information to the audience, improves rankings on search engines, earns links from other sites, can be shared on social media, and also helps in earning conversions.
Now, that you better understand the meaning of the term content, let’s go a bit deeper and talk about the important things to watch for when you’re write new content
The fundamental of content writing
It’s important to do the prep work before even deciding on a topic to write about. This is the point at which the content writing process starts.
Create/write original content-stealing/copying content can get you penalized, your content has to be unique and well written, and to do that you need to see what others have to say on the subject and see if you can offer your own perspective on it. This depends on the purpose and focus of your content. Get a clear idea of what you want to write about and why. In-depth research can help in the creation of content and don’t lose the focus of your content piece
You’re probably wondering what should be the main focus of your research?
First, you must think about the business goals. You should understand:
- What content format do you need (blog post, visuals, landing pages, etc.)
- In what style do you want to write (who you are addressing and how, what is your target audience, what kind of tone would be the most appropriate, are you writing education, informational or promotional content, etc.)
- What are the goals of each piece (do you want to inform potential customers about your product or service, get them to convert or share your content)
Goals must be defined, with measurable results and detailed strategies for reaching your target audience.
Also, here are a couple of ways to track the effectiveness of content:
- Keyword ranking – brand awareness
- Readers – brand visibility
- Sign-ups through form or CTA
- Conversion rate
Ideal Customer Profile
A customer profile is a creative representation of your ideal customer. It’s based on simple information gathered from market/competitor research as well as existing customer profiles. Consider the following to find them:
- Getting marketing research data
- Interviewing potential customers
- Speak with your salespeople about their customer experiences
- Requesting customer information via a form on your website
- Analyzing customer social media for insights
You need to understand what users are looking for when using different queries. If you answer their question, your work is more likely to be rated as high quality, signaling Google that your content is valuable. There are four categories of search intent to consider:
- Informational intent (guide, tutorial, questions like how what)
- Navigational intent (name of the brand, product or service)
- Commercial intent (best, cheapest, top, review)
- Transactional intent (buy, price, coupon)
It’s also important to determine the keywords that will be included in the content. Some should be primary and some secondary. You must provide content that is optimized and designed to show your business as relevant for keyword searches in order to ‘push’ Google to rank your business page highly in the search results.
You have to do keyword research for every topic you want to write about. Tools such as Ahrefs ( Keyword Explorer ) can help you get insightful data, enabling you to research and find important keywords by starting with a seed keyword.
It is beneficial to have a complete content strategy plan in order to effectively interact with your audience and win your competition’s marketing efforts. Your content strategy should include:
- Content format (i.e. social media posts, articles, etc.)
- The platforms you’ll use to promote your content (i.e. your business website, social media networks, etc.)
- Who handles the content? (who will do the editorial, posting, and manage customer engagement)
- Content creation (who will be responsible for the actual writing? Which business will you use if you decide to outsource ?)
- Content performance (who will analyze and report on how your content is doing for you?)
Take the time to do in-depth topic research so you can develop powerful, strategic content ideas that will connect with the audience and give results. When doing topic research, consider using the following tactics for brainstorming new ideas:
- Find out what your audience’s main pain points are
- Create a social media survey.
- Conduct a gap analysis of the content.
- Repurpose the content of your competitors.
- See what your competitors are writing about.
- Choose what content research tools to use.
- Speak with the other teams on what content they might be needing.
To have a clear picture of your content planning it is better for you to create a sheet template ( Excel , Google Sheet ) detailing the following for each individual piece of content:
- Content goal and purpose
- Deadline, first draft, and publishing dates
- The main writer along with other members of the team involved (visuals, editor, etc.)
- Marketing promotion channels
Here are some tips for creating content that will impress your audience and, even more importantly, convert them into potential customers:
- Make sure your content has a clear goal
- Create eye-catching headlines
- Hook your readers from the first line
- Use visuals for improved readability and visual design
- Be consistent in your tone
- Make sure to optimize your content
- Avoid spelling, grammar, and punctuation errors
Just remember one thing: You always have to remain original. An original piece of content is more valuable than repeating what someone else already wrote. Know that copying or borrowing material without giving credit to the source is the worst thing you can do. And another thing I want to mention is that you should always put extra focus on your headline and intro, a better headline and an intro should be the priority.
Analyses of Content Writing Types
Here are some of the most frequent types of content writing:
Search engine optimization (SEO) is a strategy for improving the ranking of content on search engines like Google. Content analysts have developed a range of search engine optimization tactics.
Many businesses that provide content writing courses and services are always researching improved techniques for optimizing content to rank higher in search engines. In content writing, search engine optimization is an important skill.
SEO writing is a highly important task since it decides how well content will be ranked on search engines such as Google. Many businesses are always monitoring the behavior of search engines in order to improve their search engine optimization techniques.
It’s a mistake to believe that SEO content writing is only for the benefit of search engines. True, writing for search engines matters, but more important is writing content to get users’ attention, and spread virally in a short amount of time. Write for humans. Engines love it.
Blogging is one of the types of content writing that allows you to express yourself, share your experiences, and also share your knowledge with other people. You may also use blogging to promote your products and services. It’s a fantastic approach to bring in new customers and increase brand awareness.
Consumers seek information and blogs are the best sources of information. Blogging is one of the most common types of content writing. As a culture, blogging has changed immensely. Blogging is for those who aspire to be writers or who wish to express themselves via their thoughts, ideas, and analyses, as well as maybe promote their work on the internet. Blogging is another form of content writing that could be used to understand “what is content writing”.
Read More: How to start a blog from scratch
One type of persuasive or promotional content writing is copywriting. Almost every significant content creator makes use of it.
Simply said, copywriting is the process of summarizing data and other information in a way that your clients can understand and use to convince them to take a certain action. It also contains any promotional texts, such as adverts or sales brochures, among other things.
Copywriting is a type of content writing that takes a lot of creativity. Sales and marketing are both driven by copywriting. Copywriters write product descriptions, social media posts, and even the interesting taglines that we frequently find fascinating.
A press release is a sort of content writing that helps the publishing information of information about your company or product. It’s also a great way to boost your website’s traffic and backlinks .
You must create a press release in a professional way in order for your audience to understand it. You may then include many forms of useful information, such as who, what, where, when, and how, in it.
Because this type of writing includes a lot of statistical data and facts, it is one of the types of content writing that requires detailed research.
When writing press releases, you must take extra care because a single mistake may quickly ruin your company’s reputation.
Business writing is different from other types of writing. This type of content writing is obviously meant for business and commercial purposes, as the name suggests.
In the world of the internet, it is possible to convert a large number of content consumers into actual business customers. Business writing is one of the major forms of content writing as with an increasing number of businesses both online and offline and their requirements based on content can bring lots of opportunities for content writers.
It helps clients understand what kind of business you are and what services you can provide.
Social media posts
Did you know that over 40% of the world’s population is on social media? Businesses are expected to have a social media presence on the major platforms since there is a large audience out there.
Writing on social media involves generating pieces that are relevant, timely, and platform-specific. Social media writers speak each platform’s language effectively to engage followers with the appropriate message and interactive components like polls and questions.
The differences between content writing and copywriting
Many people believe that content writing and copywriting are the same thing. No, they aren’t the same thing at all.
It’s important to understand the differences between the two. Although a copy differs from content, the former tends to be quite shorter than the latter they also have some similarities. You should know more specifically when to use one over the other.
What is Copywriting?
Copywriting is the process of creating convincing promotional content. Those contents immediately capture the reader’s interest and motivate them to act.
For example, it is used for ads, emails, websites, social media, etc.
What is Content writing?
Content writing is another way of generating content. Content writing is the art of making content. It must either inform, educate or entertain. A piece of content should have a clear intent, reflect the brand’s voice, and be enjoyable to read.
For example, it is used for blogs, articles, white papers, etc.
Bottom Line :
Content writing’s goal is to create content that will attract the audience to understand your brand and build interest. Meanwhile, the copywriting goal is to sell an idea and turn some of the audience into customers. If you understand the purpose of both you can use them together.
What are the benefits of good content writing?
Content well written/created gives you many benefits such as the following:
Improves Your Website Rankings
Increases the number of times a website is found on the first page of a search. They have their own algorithms, they look for five main elements: The quality of the content, Links, Site structure, HTML Tags, the relevance of the content
Good content boosts sales and leads
You’ll be able to persuade visitors that your company is worth their time and money if you have excellent content written on your website. Concentrate on the creative ideas you have and compellingly illustrate them by your content writing to see your conversions skyrocket.
It gives your company a voice
Strong website content defines your brand voice and ensures that your identity is consistent on all platforms. Brand voice refers to the creativity and enthusiasm infused into a company’s marketing.
Daily content encourages visitors to return
Return visitors indicate how effective your marketing efforts are, who your loyal consumers are, and how strong your brand is.
Read More: Find The Best Freelance SEO Content Writing Training Online
So, we discussed what is content writing along with the fundamentals and benefits of effective content writing. Writing is difficult in general, but writing content for your website can be even more so.
However, keep in mind that writing takes time to get good at! Once your content is published, track and optimize your content based on its performance.
Remember to write amazing content, first, you have to write.
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What is Content Writing? (Beginners Guide)
Content writing is the process of planning, writing, and publishing web content. It’s an important marketing channel for modern brands and an excellent career opportunity.
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The term content writing has grown increasingly common over the years, as traditional forms of advertising have fallen to the wayside.
Companies from all industries have discovered that success in the digital age requires more than traditional, outbound marketing strategies.
With content writing, companies can build emotional relationships with their target audience, paving the way for customer loyalty and brand engagement.
Content writing often forms the foundations of every digital marketing strategy, as emotive content is necessary for everything from blogging and SEO strategies, to email and social media promotion.
Here’s your introduction to content writing, and why it’s so valuable today.
What is the meaning of content writing?
The term content writing in today’s digital age applies to the art of planning, writing, and publishing web content. Content writers may also be responsible for promoting and editing the content they produce.
Content writing is a form of inbound marketing designed to attract an audience to a specific company, product, or digital location.
The aim is to share valuable information about a product or brand, earn customer trust, improve engagement, and create opportunities for sales.
Today, content writing practices are used in the creation of various forms of content, including:
Blogging: Blogs are a central part of building a strong content strategy , they can convey ideas related to products and your brand, while highlighting your thought leadership.
Blogs can also be useful for SEO purposes, building organic traffic , and raising brand awareness.
Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business.
Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.
Our Content Marketing Course will teach you everything you need to know about content writing.
Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.
Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.
Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.
Whitepapers and eBooks: Content writers can help to produce highly technical and professional content which requires a focus on a specific subject. This helps to strengthen the authority of the brand.
Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.
What does a content writer actually do?
As the definition of content in the digital marketing world continues to evolve, the role of a content writer can vary. Some content writers focus specifically on a certain aspect of content production, such as researching and writing blog posts optimized for search engines.
Other content writers might provide a host of different services related to the production of engaging, relevant content.
The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for.
At the same time, these professionals can write content optimized for both a human audience and search engine algorithms.
Some of the tasks a content writer may be responsible for include:
Keyword research: While some companies have separate SEO experts responsible for keyword research, content writers can also assist with this task.
They can help with pinpointing potential terms and phrases you should be using in your content. Some will also give you guidance on things like long-tail and semantic keywords.
Content strategy: Content writers can work solar or with content marketing specialists and assist you in developing an end-to-end content strategy. This could involve determining what kind of blogs, eBooks, listicles , and whitepapers you should develop and publish.
Your content strategy might include a plan for social media and email marketing, or video creation too.
Content production: Perhaps the most important role of a content writer is actually creating content. These professionals create everything from blog posts to web pages on the behalf of a client.
Some will offer things like edits and updates for free with their work. You may also be able to request ongoing metrics to see how content is performing.
Proofreading and editing: Again, this can be a task completed by a separate person in your marketing team.
However, some content writers do all of their proofreadings and editing themselves. This could mean you need to pay for additional hours of service, however.
Publishing and outreach: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.
Many professionals will also help with the creation of a content calendar, so you know exactly when to publish and promote each piece of content. Certain content writers can also assist with outreach to other guest blogs and publications,
The exact work done by your content writer will depend on who you hire. As the content writing marketplace grows more saturated, many professionals are offering bonus services to increase their opportunities for attracting customers.
What are the basics of content writing?
Content writing is the practice of producing content that engages, motivates, and potentially converts a specific target audience.
Around 87% of marketers use the content for directing prospects through the different stages of the digital marketing sales funnel . Each component of the customer journey requires a different approach to content.
For example, during the awareness stage ( top of funnel ), the aim of your content would be to inform and attract customers.
During the consideration stage, you highlight the benefits of your products or services against those offered by competitors.
While there’s no one-size-fits-all approach to content writing, there are some basic content writing tips that should apply to any content strategy:
1. Always do your research
Research is important for content for a variety of reasons. First, you need to conduct research to determine who you’re writing for.
The best content writers cultivate a specific voice to speak to a certain audience. The more you understand your customer, the more you can connect with that person on an emotional level – generating conversions.
It’s also important to research any information you’re going to be writing about. Factual, credible information is key in content production, even if the content you’re writing is primarily for entertainment purposes.
Studies show if a brand generates fake content about products or services, around 59% of customers will stop buying from this company immediately.
To make your content as compelling as possible, research:
- Your subject matter: Learn as much as you can about the topic and use references to reputable sources to give your work credibility.
- Customers: Know your audience. Building buyer personas and understanding how customers respond to different content at various stages in the consumer journey will improve conversions on a significant scale.
- Competitors: Understanding what your competitors are producing in terms of content will give you some valuable inspiration. It also helps when you’re trying to make your content unique from what’s already available on the market.
2. Master the key components of content
Every piece of content is constructed with a series of different elements. For written content, there are certain components more important to capturing and converting customers than others. For instance, you’ll need:
Head-turning headlines: Headlines determine whether your audience will bother reading the rest of the article, eBook, or any other content you produce.
If your headline isn’t engaging, readers will just hit the back button. Engaging headlines are thought-provoking and interesting.
Try techniques like using numbers to demonstrate authority, such as “98% of marketers say…”, or asking questions: “Do you know these email marketing tricks?”
A compelling hook: You only have a matter of seconds to keep readers engaged after they’ve read your headline. The first sentence or two is also crucial in keeping your audience’s attention. Make sure you get this first section right.
Stay clear and focused: Don’t confuse your audience with a hundred different ideas in one piece of content. Focus on a specific topic and concentrate on giving your customers plenty of actionable advice to walk away with.
Remember, use a tone of voice specific to your target audience and the persona you’re writing for. This will help to make your content more compelling to the right people.
3. Edit and optimize everything you write
Finally, great content takes work. Most content writers don’t publish the first version of the piece they write. Taking the time to read through every eBook or article is crucial.
Remember any grammatical error or unusual sentence can confuse your audience and send them running in the opposite direction.
Often, it’s helpful to have a separate proofreader on hand when creating content, because they’ll be able to examine your work from an objective perspective and spot things you’ve missed. Other ways to enhance your work include:
Checking for content SEO : Have you used keywords naturally and organically throughout the post? Are there internal links for page connections on your site, and external links for credibility? Have you optimized your H1 tag , meta tags, headlines, and title tags?
Examining readability: Is your content divided into logical segments? Have you got subheadings to guide your reader, short paragraphs, and plenty of bullet points? Keep everything as clean as possible to improve readability.
Looking at relevancy: Is every part of your content as relevant as it should be? Can you remove anything which isn’t going to be useful to your audience?
How do I start content writing?
Getting into content writing doesn’t have to be as complex as it seems. Though content writers can earn a decent income (often around $49,204 per year), you don’t necessarily need a specific degree to become one.
The key to successfully starting a job in content writing is often developing your skills and gaining as much experience as possible.
Here are some steps to get you started.
1. Enrol in a course
While you don’t need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can come in handy.
Enrolling in an online course is an excellent way to develop some of the necessary skills you’ll need to impress and attract potential clients.
You can even get a copywriting certificate to add to your resume.
When looking for suitable courses, focus on the aspects of content writing you’re most interested in.
For instance, if you want to get involved with content writing from an SEO perspective, look at courses covering digital marketing , SEO Courses , and writing.
You may decide to take a selection of different courses to build out the appropriate skillset.
2. Practice your writing talents
Many people aspire to be writers, particularly when they have a creative mind and a talent for language. However, only a handful of hobbyists turn their skills into a profession.
The only way to actively pursue your career in this landscape is to begin practicing. It takes a lot of hours to become the kind of writer a professional team or business would want to hire.
Begin by writing blogs for your own website, where you can advertise your skill, collect testimonials, and build a portfolio over time.
You can also get involved with online writing forums and groups. Following accounts like the One Minute Briefs Twitter page is a great way to gain inspiration.
You could even volunteer your writing services to publications you like. This will help to build your skills while getting your name out there.
3. Develop complementary skills
Writing is the most important talent you’ll need to become a professional content writer.
However, there are other skills that can come in handy, and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.
Learning how to convey your ideas effectively to a wide audience will be essential as a content writer.
You’ll also need fantastic research skills. Make sure you know how to track down credible sources of information when developing your career as a content writer.
Other complementary skills may include:
- SEO : Most companies want their content writers to have some basic search engine optimization Make sure you know about things like backlinking and keywords.
- Problem-solving : Problem-solving skills will help you to come up with unique ways of using content to address the needs of your clients.
- Adaptability : The ability to adapt, constantly grow, and develop new skills is essential to a content writer. The tools you use to convert customers for your audience will likely change over time, so be ready to evolve frequently in your career.
4. Find your niche
While some content writers and copy artists will work on a broad range of topics across a wide variety of companies and industries, a general approach can make it difficult to stand out.
You may find you can reach a wider audience and spend more time on work you actually enjoy with a niche.
Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.
Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.
5. Build your experience
Finally, the most important thing that matters to people planning on hiring a content writer is usually experience. Your future employers want to see evidence you have skills in your space.
The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content, in the form of ad mock-ups, blog posts, and social media campaign ideas.
Once you have your portfolio, and you’re posting regularly on your own website blog, look for opportunities to branch out and gain more experience.
Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.
How Much Do Content Writers Get Pay?
The average salary for a content writer (1-4 years of experience) is around $49,204 per year in the US. Experienced content writers (10-19 years of experience) may earn around $60,000 per year.
Indeed.com says content writers earn around $18.76 per hour. Your exact earnings will depend on your area of specialization, and the kind of companies you work with on a regular basis.
Should You Become a Content Writer?
Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career, with plenty of opportunities to be creative work with new people, and develop your skills. However, it also requires significant dedication and hard work.
If you have a way with words, and you know how to produce content that speaks to people, a content writing position could be ideal for you.
Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .
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How to Write Content For Digital Marketing? 5 Digital Content Writing Tips
Content writing in digital marketing can make or break your whole marketing strategy.
You can have the best designs, campaign ideas, and strategies, but none of them would be effective without the right words.
Yes, words are that powerful. This is why digital marketers should know what content writing in digital marketing should look like.
So here are 6 important tips to keep in mind when writing online content. Write for the Audience
1. Write for the Audience
Content writing in digital marketing should be done with a focus on your audience. Good content addresses their pain points which is why identifying and clearly defining your audience is crucial.
Every content should be relatable whether it’s a blog article, social media post, email or ad copy. From words, tone of voice, to writing style, everything should be selected to match the audience.
For example, if your audience is stay at home mums, which one of the following captions would you think it’s the best to use on a social media post?
#1 Plan more outdoor playdates for your kids. Get them to have fun and be healthy at the same time.
#2 Encourage your children to play outdoors to ensure their health and wellbeing. Outdoor playdates are one of the best ways to do it.
2. Create a Content Journey
Content Writing in Digital Marketing
Content writing in digital marketing : why and how to write them, why does content writing matter for digital marketing.
Content writing is a vital part of all digital marketing strategies. It is the practice of developing value-added content articles that educate the readers, improves branding, solve the difficulty, and pulls the prospective clients towards the end of the purchasing funnel. The most general type of content includes podcasts, video scripts, articles, blog posts, and web pages. Several types of content have unique forms of writing, and content writers always provide themselves with the techniques of composition. To learn more further on how to write good content register for our digital marketing course in Calicut.
WHY DOES GOOD CONTENT MATTER?
It is the most reliable way to achieve quality knowledge about your products and services. It reads the mind of users and measures what the client really wants to grasp. This helps them to create relevant content and maintaining the right data into it. Providing the most proper content helps you to increase ranking on search engines. Building and posting keyword-rich content to your website is one of the best viable ways to enhance your ranking. Content helps you in bringing people to your sites and further serves you in acquiring links from other sites. Acquiring enough links from other sites, creating pages of content encourages you in ranking them. It is suitable to target the long-tailed keyword. Being engaged on social media accounts benefits a lot in developing your online presence. Social media sites like Facebook, Twitter, Instagram, etc play an important role in developing your content from your site. Getting conversions is another major step of content writing, affording relevant content is the first step to get conversion and it plays an essential role in optimizing each of the content pages. Content plays a vital role in every digital marketing strategy. Content is the root of SEO. Good content gives a good rank in search results. To learn more register for our digital marketing course in Calicut.
WHY DO PEOPLE CHOOSE CONTENT WRITING AS THEIR CAREER?
Content writing is a vision job for most people. The nationwide normal salary for a content writer is RS 20000 per month. For one to enhance a most-needed content writer they need to be ready to put in more extra effort into the work. Every content writer must have remarkable research talents to assure their content is unique and of high quality.
HOW TO UTILIZE CONTENT TO DRIVE GROWTH?
its advised to Use the AIDA model while you formulate a bit of writing that has the terminal objective of urging others to take action. The
components of the acronym are as regards:
In our media-filled world, you require to be active and literal to grab people’s notice. Use strong words or figures that will grab the reader’s eye and get them close and know what you have to tell next.
This is one of the most challenging steps in the AIDA model: Getting the readers’ attention is a more difficult process than seizing their notice. They will provide you with a few more times to do it, but you need to stay focused on their wants.
The interest and desire portions of the AIDA model work hand-in-hand: as you’re raising the reader’s attention, you further need to promote her grasp of how you’re contributing can support her in a practical way.
It is the ultimate goal, be extremely clear about what effect you want your readers to perceive. If you need your blog posts to work well, one easy way is to accomplish this is by composing magnetic headlines. Creating attention-grabbing headings is reasonably the most important part of content writing.
- Use particular figures and data in your headline.
- Utilize a different reason.
- Call for awareness.
- Use headline descriptions.
- Measure the success of your headlines.
You give hours generating content that you hope will help your business, but it’s easy to break all your hard work with some mild mistakes.
Here are some of the mistakes that you should avoid:
- Don’t draft without the precise knowledge of your readers.
- Don’t compose without a sharp view.
- Don’t begin without a clear idea or structure.
- Don’t neglect a call to action.
- Don’t write content that doesn’t add content or solve a query for the reader.
- Don’t drop the user anywhere to go.
- Don’t think your task is complete.
- Don’t neglect to improve your content across social platforms.
- Don’t forget to suggest people on your mailing record.
WHAT AREVA DIGITAL CAN DO FOR YOU?
Areva digital gives corporate coaching in the core ideas of digital marketing and it involves content writing. With our live coaching solutions, we help firms and teams get the abilities they need to achieve in the digital economy. Build your talents with Areva digital , find what you’ve got at, and ensure your future. Build your profession with Areva digital. Book the best digital marketing course in Calicut.
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What is content writing in digital marketing, make the content easier to understand:.
While writing the content for the marketing of any business, your prime concern must be to write done the article that is easy and simple. Complicated language and difficult terminology are not suitable for marketing. You have to focus on a large audience, among which most people are not aware of the basics. So, when you use the easy terminology and guide the audience about each aspect, then it will increase the traffic to your blog.
The Use of Infographics in the Content:
In digital marketing , you have to make content that engages the audience. So, adding the infographics and flowcharts in the content can make it appealing and attractive. According to a general survey, the Readers spend only a few seconds on the sites to see for the content. If they readily quit the site, it decreases the ranking in the search engine. So, if you want to promote the business through the online content, then make it engaging for the people. This is the only way to get more people on your site. The more the article is attractive, the larger will be the people who visit and study the content for a longer time. It increases the site’s ROI and dwells time. So, the key point is that you must upload the engaging content.
To gather the best information for your content, you can hire some experts that are professional and master for content writing. So, employing the professional content writing company that make the content engaging and attractive will make a difference in the advertisement of the business.
The Right Use of Keywords in the Content:
To make the content visible to a larger audience, you must also know about the usage of keywords and URLs . The right knowledge of the keywords is so necessary if you want to advertise the brand or company with digital marketing content. There are a lot of ways that can help you to choose the right long-tail keywords that people are mostly searching for. The best content writing services of the present content writing company enables the right bidding of the keywords. There are sites available that are performing the job of putting the relevant and suitable keywords into your content to make the article appear on the front page of google. So, you have to get help to improve the index of the article.
The Basic Idea of SEO and Serps Services:
You have to grow your business in this digital world, so advertise the business in the trendy digital ways. The old ways of advertisement are gone. People are now interested in getting the content available online, and they use all the means to get the best ranking on Google. If you are thinking of improving the ranking of your site and want to achieve the space on the first page of Google, then you have to get the basic idea of search engine optimization. Through the adjustment of the content, you can familiarize yourself and your business to a greater public. So, make sure that you are mastering in the SEO and SERPs methodology.
Having some affordable content writing services to increase the ranking of your content on the search engine can surely bring some amazing results. You have to get a basic idea about content marketing, but it is a fact that professionals of the SEO agency can do the best job. Once your article appears on the first page of Google, then you will get millions of readers, and thus, you can advertise in an excellent way.
The Use of PPC in Content Marketing:
The PPC (pay per click) is another way that brings the content at the top of every related site. So, there are a lot more opportunities to show the content on the desktop page of millions of users. Whenever any person clicks on the ad, then you have to pay Google a particular amount. The amount is not randomly estimated; it is calculated properly considering the quality score of the advertiser. The more the traffic you get, the more will be the score, and hence, you have to pay the less amount. The amount is technically termed as CTR or Click Through Rate . So, it means you have to spend some amount on digital marketing ways, but the advertisement will be far from the limits.
The best quality score is related to a number of reasons. So, get the services of some affordable PPC company and give advantage to the company by technical content writing services. Now, we will get a quick go-through with the tactics of right PPC:
- The right content of the ad that attracts and appeals to the customers is necessary.
- The usage of the long-tail keywords can provide with the best result.
- Choosing the best landing page related to the content of the ad.
- You also have to be creative in the designing of the ad so that a large audience will appear on the site.
- Target the audience to your geographical area if your business only targets the people of the nearby region. You can hire the agency that controls the ads, and they can adjust the ranking in such a way that the ad appears to the targeted audience only. In this way, you can save money by reducing the clicks that are not necessary.
- Building the links with the top-sites is also favorable for the adjustment of the site on the top pages of the search engines.
The Lengthy Content Is A Dire Need Today:
The lengthy and in-depth knowledge about the business and start-up is the requirement. The content must include all the perspectives that are necessary. You can’t just write the small article and post it on the site to get a large audience. On average, the 2000 to 3000 words are a necessity to upload a fantastic content.
The Unique Content Can Excel A Lot:
When you are going to write a blog, then focus that the content must be unique. You don’t have to copy the content of the other writers. No plagiarized content can excel on the search engine. You can get sued if you are copying some other content. A lot of free sites are available that can show the uniqueness of your text, and thus, you can manage your site in a professional way.
The content must be grammatically correct as it shows the proficiency of the writer, and people will find the site informative and reliable.
For content writing, you have to follow the tactics of the top blogger in an artistic way. The content can excel a lot when it is visible to the greater public. Having the guest post on the top site can bring a great advantage in content writing. The right time to place the content and focus the large audience is done by the professional content writing agency. To get a cheap content writing agency will be much better as it enables you to spend less and get the best ranking on the search engine.
It is the responsibility of any SEO agency to maintain the ranking of the site at the best level. To get the creative content writing services, you can check for the ranking of any agency and the reviews so that you can rely on the company for the maintenance of your site.
Having Connection and Flow in the Content:
You must also check that the content is written in a flow. The ideas are listed in a collaborated form so that the users must not get confused while reading the content.
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Digital Content Marketing: A Complete Guide To Recognizing The Basics
Digital content marketing is a term that has slowly risen and has become one of the most compelling marketing strategies in these times. while larger companies have set their grounds firm in this space, smaller companies are still finding their way out..
In fact, for small businesses digital content marketing could be one of the best ways to attract potential clients. It is a lot easier, approachable, and much less expensive than traditional marketing techniques.
It won’t be wrong to say that, even though in some parts of India traditional marketing is the only way out but if digital content marketing is not taken care of, then business owners are missing out on a huge set of prospective customers. Only to precisely point out that, it should be done correctly.
Are you interested in learning digital marketing strategies to uplift your business to the next level, then sign up for the demo class of Best Digital Marketing Course . Once you are sure, enroll in the program and begin your career in digital marketing.
It is bifurcated into various forms and not every strategy will work for your business.
It depends on various factors like:
- The target audience of a company
- The product the company is into
- The scope of the business
- The objective of the business etc.
In this article, we will walk through all the facets of understanding what is digital content marketing in detail, so that we are clear on the entire concept.
You may want to know about the Top 10 Digital Marketing Institutes in India
What Exactly is Digital Content Marketing?
Simply put; any form of content that is put on digital platforms (online) to market a company’s product/service is known as digital content marketing.
It is a way of connecting with your audience first. You do not directly sell. The content you create for them is basically for providing them valuable information and insights about your industry. It is about everything you do to build trust in them for you.
A very strategic way to market your brand to your target clientele while building a strong relationship with them. But there are certain things to be kept in mind before you resort to digital content marketing:
- The content should be constructive and worthy enough for your readers (we cannot just post anything)
- Content should have proper context and is to be made keeping in mind the target audience
- Make sure if your content provides certain promises then your brand should strongly abide by it.
- The content is created with the clear idea of giving (valuable insights) to your target audience, without expecting anything in return from them out of that particular content.
- The only vision for digital content marketing is building trust.
Acquire the perfect blend of content writing and content marketing with the Best Content Writing Course
Contradictory to other forms of traditional marketing or advertisements, Digital content marketing is a game to be played in the long run. It slowly but steadily grabs your readers’ attention and you as a brand stay with them. This leads to stronger brand recognition and loyal customers for a lifetime.
The result is more profits. Just that, you are not pushing your clients by pitching them to make a purchase. In turn, your content is giving them valuable information and leaving them there to take their own decision.
A very generic human behavior states – If a person walks up to you willingly, he is there to stay with you.
Types Of Content That Can Be Posted On Different Digital Platforms
Here is giving you a list of some of the types of content that can be created for online(digital) marketing. You need to choose what goes best with your target customer.
1. Content On Websites-
Nowadays every business has a website for its online presence. Moreover, having everything a company does, under one roof makes it easier for businessmen to share what they have to offer. There is a lot of content that you can post on your website that indirectly acts as marketing tools for your target audience.
· Blog Posts (Long Form Articles)
These are one of the best forms of content that are used for digital content marketing. From product comparisons to listicle articles, or an article that explains how to do a particular thing works great with blog posts.
· Product Descriptions
Websites have product pages that describe everything about the product. From its usability, its features, its benefits, and technicalities. Everything is written on the product page allotted to that particular product.
They hold step by step by processes, to hold hands and guide the costumers on how a particular product /service of the company has to be used. It has answers to all the small and big questions that may arise in the minds of the readers about the product/service.
· White Papers
These are more detailed and technical documents made for a specific set of audiences that want to know much more about the product than just general stuff. A white paper supports its theories with real-time cold hard statistics, graphs, tables, facts, and figures.
· Case Studies
These are experiences of real-time consumers. A case study describes the details about how a customer was able to solve a particular problem by using the company’s products.
Both white papers and case studies can also be printed and used for traditional marketing. But these work equally great when used as online forms of marketing, attracting more legit and credible clients to the company.
2. Content for Social Media Platforms
We have various platforms like Facebook, Twitter, Instagram, Linkedin, Pinterest, etc. where individuals connect. It’s one of the easiest ways to know people and reach the audience you want to interact with. If you have not already, then create an account with all of these platforms and start making content for marketing.
Here are the various forms of content that go well with these Platforms:
· Social Media Posts
They are basically text written as short as one sentence to as long as 2-3 paragraphs. These posts are also known as short-form content.
· Static Images
Static images are graphical representations of something that you would like to explain visually. A picture does speak a thousand words. It depends on your creativity that how well you can pictorially describe what you want to say.
Graphical Interchange Format (GIF); these are animated image formats. They are a collection of images that loop continuously on their own, without any external effort. These are soundless videos that are made for the shortest possible time.
These are visual representations of content where we combine text with the image to make it more clear for the user.
Read our detailed article on Google Digital Marketing Courses
3. Other Forms Of Content Used For Digital Content Marketing
YouTube has come a long way to promote video content. The success of YouTube is proof enough to tell you that this is a very strong platform to market your product. Grasping becomes easy when you see a thing happening. Create videos to give valuable insights to your audience and post them on YouTube so that they get their deserved reachability.
· Audios (Podcasts)
Audio content is great for people who have their eyes occupied on something else but could lend their ears to you while doing that job. Instances like traveling, cleaning the house, setting the almirah, driving, cooking, etc need their eyes to be concentrated somewhere else but their ears are free to listen.
Hence create audio content in the form of podcasts or other forms of audio content. Thereby, post them on mediums like Spotify, Anchor, Apple Podcasts, and your website so that people can leverage them accordingly.
· Mobile Apps
For making things, even more, easier to understand and accessible to your audience, creating a mobile app is another way to link to your customers. Apps nowadays have made a lot of things easier for people. If they start liking and become habituated to using your app, then automatically the way becomes smoother for you.
Make it interactive by organizing webinars to reach your audience. Answers all their questions “ live” . When people are sitting in their comfort zone and you manage to make a connection, you gain their trust on the spot. Hence, occasionally organizing webinars is another very good way of digital content marketing.
Ebooks come in very handy when a reader wants to learn everything about that particular topic. If your company involves in writing a book and publishing a book online. Then you will automatically be considered an expert in your industry making people trust you for what you do. It is one of the strongest forms of digital content marketing in today’s times.
These were some of the types of content that can be created for marketing but the scope is not limited to only these. Get going with these first and you can frame your way out to what kind of content your clients are looking at.
Things to remember while creating content for Digital content marketing
· error-free content.
The content you write should be free of any grammatical errors written in fluent English. If this is not taken care of then the user experience is compromised. Moreover, it questions your credibility as an organization wherein people start doubting you as a reliable businessman.
· Simple To Understand Language
As mentioned, the language should be error-free. With that said, it should be simple enough to be understood in one go. The use of extra advanced vocabulary may take away the interest of the reader. Let the fluency stay intact.
If the reader has to open a dictionary now and then to understand the meaning of words that are written, then he would probably exit. There is no scarcity of options available for him.
Create practically doable content. People are smart. Only theories won’t work with them. Hence, create content to educate and which is possible to put to action. If the success rate is high over here, you gain their confidence that you deliver what is promised.
· Goal-Driven Content-
Marketing is a strategy. There is a particular goal to reach before you start your journey. Hence, create content keeping in mind the destination. Every step should be a stepping- stone towards the destination.
Every time you create a copy of your content, never forget to mention a Call-to-action that you would want your reader to take. Neither keeps them hanging in mid-air nor wastes the effort that you’ve put in.
· Value-driven Content For Free-
Every copy that you provide should be heavily packed with loads of value, free of cost. The audience loves to hear the word free. And if the free content is a useful resource, then why not. People will not only be acquainted with you and your brand but will gradually look forward to what you have to offer.
Please Note- Neil Patel gives an entire tool free of cost to his users who want to check the positioning of their website. It’s called Ubersuggest.
· Create Content According To The Buyer Persona (your target audience)
Whenever you are creating content, have a target audience in mind. No content is created for everybody. There is a different audience for every product/service.
So, you should be very clear with the set of audiences you are targeting. Know what they want to read, see and hear. Accordingly, create content for them.
· Optimizing Your Content-
Content created but not found. There is nothing more heartbreaking than this. With digital content marketing, knowledge of SEO is a must. Proper insertion of keywords and other SEO practices will have a wider reach.
· Know Which Type Of Content Is Suitable For Which Digital Platform
Not every type of content is suitable for every platform. Of course, you cannot write a blog post as an Instagram post. Every digital platform works on different marketing modules. Study and come to terms with them before creating the content for them
· Be Consistent
Consistency is the key. The one who is seen is remembered. Once you are lost, you are forgotten. Hence have a calendar and plan your short-term and long-term goals for digital content marketing. Stick to the plans and see your marketing give you your desired results.
· Trends Matter but Evergreen Stays
Write on topics that are trending but do not miss out on the ones that are evergreen in nature. Trending topics may pick up the pace for the current scenario, but evergreen topics will show consistency throughout your entire business cycle. Hence you should write about both.
Digital content marketing is a need of the hour for every business existing out there in the market. Get your hands into understanding the concept of marketing. Maybe your business is doing well with the traditional forms of marketing, but you are missing out a lot over the table if you have still not entered the digital world.
If you just started with your business, then digital content marketing is definitely your way of getting started and gain some clients for your business. Seriously telling you, you have no idea of the scope of Digital Content Marketing. It can take you places if you know how to do it correctly.
Author: Priyanka Jaiswal
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What is Content Marketing in Digital Marketing?
Table of Contents:
Digital Marketing is the new-age course to advertise a brand. Many Companies switch to digital marketing from traditional marketing. With the wave of digitization, content marketing has built itself an essential place in the world today.
To put forward the idea of content marketing encompasses creating and distributing captivating, meaningful, consistent content purposefully to gain and retain the target audience and eventually make the business profitable.
There are manifold types of digital marketing – Social media marketing, pay-per-click, SEO, email marketing, online PR, inbound marketing, affiliate marketing , native advertising, sponsored content, marketing automation, and content marketing .
Strong content is the backbone of marketing. Most digital marketing revolves around content. That is why there is a famous saying – “Content is the king!”
Inclusions – Content marketing
The basic function of content marketing is brand awareness, traffic growth, and lead generation.
There are branches of content: blog posts , articles, infographics, ebooks, whitepapers, charts/graphs, emails, newsletters, webinars, guides, opinion posts, videos, vlogs, podcasts, press releases, user-generated content, company news, memes, interviews, resources.
The bottom line is that content can be of any type but is serviceable only if it offers its viewers, readers, or listeners value.
To market your content, there are three fundamental ways :
- Address the problem
- Acknowledge the stress and inconvenience caused by the problem
- Offer a solution.
Bring the right attention to your brands, address your target audience, and offer value through your products and services; content marketing is the catalyst here.
Content Marketing is the voice.
Posters, Banners, TV advertisements, blog posts, everything that you see around is content; brands communicate to their audience through content. They voice out the problems and offer a solution, via content which could be a popular celebrity speaking to you about fresh, fragrant clothes or a blog post on ‘how to manage curly hair’ and suggesting their products. It has become a medium through which brands interact and understand their consumers. A crisp, clear, and apt content that has been marketed well spreads awareness, brings the right attention, and proves profitable to its company.
To bring place effective content marketing:
- Define what your brand
- Define your product
- Map your target audience
- What is your brand voice?
These are the primary steps to bring in place powerful content marketing and brief the content creators you employ about the four points.
78% of people prefer to know the company through articles rather than ads.
With content marketing, the firm becomes an entity that interacts with its audience on social media, FAQs, feedback, blogs, etc.
Large firms or small, all prefer content marketing.
Most influential brands follow a marketing orientation. This helps them learn consumer preferences and how to attract potential ones. They studied how the world has fostered the idea of digitalization and has leveled up marketing strategies. Hence content marketing has been adopted and refined by leading brands globally.
Small businesses take up the large firms’ strategies and study these case studies and implementations and experimentations to build their business. Knowing that content marketing works and is lucrative, they have employed content creators and digital marketers. 48% of marketers devote at least 10% of their budget to content creation.
Content Marketing as a career
Content marketing may not have been prominent up until now; however, it has been established to be a lucrative job prospect. The content marketing industry has been expanding at 16% compound annual growth since 2016. This growth has translated into abundant job openings. Businesses want to scrape together the workforce for content marketing.
Writers now have a plethora of career choices; they aren’t confined to novelists, poets, or journalists. Content marketing has been flourishing for companies. That’s what makes these jobs in demand; companies are willing to invest more in content creation and marketing, resulting in remunerative pay.
Inside the industry of content creation, one has plentiful exposure to learning, each day there is so much and so many things to write about, one day you may be assigned to write about something you have close to zero knowledge of, but you would learn to research on it and gradually know what to filter from the surplus resource and alter them in your writing, ultimately producing optimum content for a brand. With several years of working in this medium, you’d realize that for you, words flow when a topic triggers them.
Stumbling upon the requirements – There aren’t many! Some skills that need to be polished perhaps, if you have these basic ones:
- Writing (Obviously!)
- Fluent in a language (This should be the language that you are planning to write in)
- Research skills
- Ability to bring a voice to the writing
- Basic content editing skills
These skills are enough to harness in you, a content creator.
Then comes a set of advanced skills that you may need to sign up for a learning course.
- Content writing (A content writing course benefits the style and structure of your writing)
- Digital Marketing (A content marketer needs to know the ins-outs of it)
- Content Editing (To know what is relevant as content)
Now talking about learning sources, several institutes teach digital marketing and content marketing both online and offline. You can look them up or perhaps read how-to articles online and practice them daily; you could write one blog a day, one copy a day, open a social media page and understand the marketing and content creation from it or open a blog site. One thing common for both digital marketers and content creators is to read.
Reading facilitates knowledge, and voracious readers have flowing language and an in-depth understanding of numerous topics; a digital marketer can read books and blogs on digital marketing and know the updates on it daily, then he or she can incorporate their learnings into their work, leveling up skills regularly.
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- Content Production
What Is Content Writing?
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
Why Is Proper Content Writing Important?
When most people hear “content writing”, they think “writing articles”.
However, writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content formats, including:
- Video scripts
- Email newsletters
- Keynote speeches
- Social media posts
- Podcast titles
- White papers
- Web page copy
- Landing pages
- YouTube video descriptions
Or put another way:
Writing is the foundation for pretty much any content that you publish.
Create an outline.
Creating an outline is a GREAT first step in the content writing process.
Outlines help your content come out better for two main reasons:
First , outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.
Second , outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.
Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.
So: how do you actually go about creating an effective outline?
Here are three main strategies that work well:
So when we start working on a new guide, we use a lot of the structure from our existing guides as a base.
- Use a template: Most professional content writers work off of proven templates. Here are 5 content templates you can use to create outlines .
For example, let’s say you’re about to write a guest post about the keto diet.
Well, you’d want to type “keto diet” into BuzzSumo to see what’s already done well.
Make It Easy to Consume and Share
Content that’s super easy to read and share is of the keys to great content .
You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it.
Here are a few tips to help make your content easier to consume, skim and share.
Keep it Snappy, Rich and Entertaining
Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention .
Otherwise, they’ll click over to something else.
How you grab someone’s attention depends on the format you’re working with.
When I create videos, I use “Family Guy moments” throughout the video. These are little asides that add some humor to and spice to my video content.
And when I write videos, I focus a lot on formatting and layout.
Specifically, I try to keep my paragraphs short:
I also sprinkle in visuals and screenshots to mix things up.
And if you’re about to sit down and record some audio, you want your lines to be short and snappy. You also want to avoid parenthetical statements. Content in parenthesis is easy to follow when you’re reading it. But you can easily “lose the thread” if you’re listening to your audio as a podcast.
In short: your final content needs to be super engaging to work. And no matter what format you’re working with, that starts with the content writing process.
Quotable On Social Media
According to a study that we conducted, very few blog posts get shared or linked to .
And to increase the odds that your content ranks in search engines and gets shared on social media, add shareable quotes.
For text-based content, this can be a statement that you highlight in your post.
And if you’re making a YouTube video, you can pull out a short snippet from that video to share on LinkedIn.
The important thing here is to have these quotes ready before you publish the post. Then, highlight them in your content.
Choose Interesting Angles
With 2.3 million blog posts going live every day , you can’t just publish something generic and expect a wave of visitors.
Instead, to get traffic to your content, it needs a compelling angle.
An angle is simply the hook that makes your content stand out from all the others on that topic.
Your angle can be a personal story. A bit of controversy. Or something that simply looks better than what’s out there.
The angle you go with depends on your target audience.
For example, when we published our guide to becoming an SEO expert , our 8-bit design helped it stand out.
Make It Actionable
For most niches, your content can’t just be entertaining.
And it’s not even enough for it to simply be informative.
For your content marketing to work, your content needs to be super useful .
Our SEO audit post is a great example of this.
- Keep it up-to-date: A single outdated step or example can derail an otherwise great piece. I recommend going back and updating your old content at least once a year.
Make it Trustworthy
For people to share and link to your content, they need to trust it first.
And while design factors in to how much people trust your content , your writing plays a big role too.
Here are a few tips to make your content more trustworthy.
- Use proper grammar: If you want to improve your writing skills, a tool like Hemingway Editor or Grammarly can be a huge help.
For example, whenever we write a guide, we add lots of stats and references.
Here’s an example from our blog.
Give it a Magnetic Headline and Introduction
Most visitors only spend 15 seconds reading an article before leaving.
With such a short window of time, your headline and introduction are incredibly important.
Here’s how to create headlines and intros that work:
Note how these bullet points aren’t topics . They’re benefits that someone will get out of reading and implementing what’s in the guide.
The Definitive Guide to Writing Blog Posts : I recommend sending this to any content writer that you work with.
The Complete Guide to SEO Content : How to write quality content that’s specifically engineered to rank in Google.
Evergreen Content : How to plan and write content that continues to bring in traffic for years after you publish it.
The Definitive Guide to Copywriting : Learn how to write SUPER compelling copy for blog posts, sales letters, videos and more based on tips from the world’s top copywriters.
What Is Copywriting? Your Ultimate Introductory Guide
As the impact of high quality online content on customer acquisition and company growth becomes increasingly apparent, so too do jobs in content marketing. One of the content producers holding a key position on the content marketing team is the copywriter .
Copywriting is a varied, creative, and dynamic skill. On an average working day, a copywriter can be working on advertising slogans in the morning, editing a pitch deck after lunch, and writing a blog article to address customer questions in the afternoon.
If you love language and could imagine using different writing styles to meet the multifarious needs of a company or client, copywriting could be the career that ticks all your boxes. Working in this profession is a unique opportunity to flex your creative muscles while making a real impact on the company’s output and success. It can be pretty fun, too!
If you’ve been thinking about utilizing your writing skills to embark on this diverse and creative career, then keep reading. In this guide, we’ll be answering all of your questions on the topic of copywriting in all its guises, as well as providing you with a comprehensive overview of the main steps you’ll need to take to launch a career in the field.
Here’s a clickable list, so you can go straight to the section most relevant to you.
- What is copywriting, and what does a copywriter do?
- What is the difference between copywriting and content marketing?
- What are the different types of copywriting?
- What are the qualities of good copywriting?
- Copywriting examples
- What skills do you need to be a copywriter?
- How to become a copywriter
- Key takeaways and next steps
1. What is copywriting, and what does a copywriter do?
Copywriting is the art of producing text for promotional, marketing, instructional, or advertising purposes. The goal of this content is typically to persuade, inspire, entertain, educate, or inform a reader in order to increase brand awareness or authority, sell a product, describe a course of action, or to convince a person or group of people to take a specific step.
This text is produced by a copywriter. Copywriters can work as members of in-house marketing, editorial, or product teams, for copywriting agencies, or they can work for themselves as freelancers. Both agencies and freelance copywriters typically work for a variety of different clients fulfilling each company’s different copywriting needs. Although in-house copywriters will only have one employer, they may often be asked to produce copy for a multitude of departments or teams within that organization.
Although copywriting isn’t exclusive to online platforms, the explosion of online content and the increase in users consuming content online means that today a large majority of copywriters work in digital marketing teams. In this context, the copywriter works closely with the SEO specialist and marketing manager to produce the text needed to boost the online presence of a brand, grow an audience, and convert users into customers.
2. What is the difference between copywriting and content marketing?
While both copywriters and content writers require a deep understanding of language and communication, a passion for storytelling, and a love of prose, the stand out difference between the two roles is the goal of the content. While a copywriter is typically writing to persuade a reader to perform a certain action, a content writer seeks to educate or inform the readers with their text.
It’s for this reason that copywriting tends to be more concise. Copywriters might produce the copy for an advertisement, a slogan, or a tagline which excites, stimulates, and persuades in a matter of moments. In contrast, content writing is longer, with a content writer seeking to educate their readers via articles, blog posts, ebooks, reports, or white papers, with extensive resources cited to support their arguments and add authority to their content. When this is done successfully, a reader is persuaded over the long term of the trustworthiness of the company and its expertise.
Both copywriters and content writers have the same overall goal: to convert a reader into a customer. However, a copywriter is seeking to do that with urgency, over a much shorter period of time, and therefore with a much shorter piece of writing. A content writer is playing the long game: building trust and demonstrating authority and knowledge in the field, via a long and well-researched piece of content.
Although a copywriter will likely have some understanding of SEO, a content writer will need to be well-versed in SEO best practices, and will typically work closely to the briefs set by the SEO specialist. A copywriter is not needed to have such a deep understanding of SEO, as they will typically be working with very short texts that will not rank in search engine results.
Although there are clear distinctions between the two roles, many of the skills of the two positions overlap, and you’ll often find companies advertising for one of these roles but actually seeking the skills and flexibility of both. Depending on the size of the company and the demands of the marketing and product teams, a writer will frequently work as both copywriter and content writer for the same organization.
3. What are the different types of copywriting?
Here are some of the most popular types of copywriting and content writing that in-house and freelance copywriters will produce in order to:
- Reach new audiences
- Educate users on an industry
- Communicate the brand’s vision
- Persuade a potential customer of the benefits of a service
- Build trust
We’ll go over these types in detail over the next few sections.
A company blog publishes posts to educate, inform, and inspire readers on topics that are relevant to the product or service the company offers in order to increase the brand’s visibility and attract more users to their site. In addition, a blog might be used for company and corporate updates and industry news.
Blogs are also a great opportunity for a company to produce informative how-tos or answer FAQs in detail which teach users about a product, explain a service, or demonstrate specifically and with easy-to-follow steps on how a feature works.
An ebook is an opportunity for a company to cover a topic in depth, demonstrating its expertise in a particular area, while passing on useful information, techniques, or advice to readers to help solve a problem or answer commonly-asked questions. The brand therefore becomes established as a trusted source for users when looking to solve related problems in the future.
Another purpose behind ebooks is that they can be a way for a company to collect leads. An ebook can be ‘gated’, meaning it is only available for download once a user has provided an email address. With high-quality pieces of downloadable content such as ebooks, a company can collect user email addresses to be used later for email marketing purposes or newsletters promoting other products or services.
Social media posts
Social media is an opportunity for businesses to directly engage with their existing customers, reach new audiences, and promote their vision, product, or service in a recognizable voice and tone. The copywriter’s role here is usually to provide a relatively short entertaining, informative, or persuasive text that accompanies and corresponds with a posted image.
A seasoned copywriter will go above and beyond a descriptive two-liner, and instead seek to additionally involve the readers in a conversation, encourage audience participation, trigger an emotional response from the brand’s followers, and include a powerful call to action (CTA) that prompts the reader to engage further with the brand.
Depending on which social media platform the text is being provided for, different styles of writing might be employed. A copywriter is expected to have knowledge of the styles popular with each network, and how best to engage with the different audiences those networks attract.
A newsletter is a customizable and trackable email that brings high-quality content directly to the user’s inbox. A company can use newsletters in a variety of ways, including:
- Sharing company news or events
- Highlighting products or features
- Drawing the user’s attention to content on the company blog or social media pages
- Tracking user interest and engagement
A newsletter is an opportunity for the copywriter to use more personable, friendly language than a more formal article or blog post and to speak directly to the user about their challenges. In addition, the copywriter can customize the content of automated emails to make them appear to have been written to a specific individual, which encourages interaction and builds trust.
4. What are the qualities of good copywriting?
Having a good understanding of the key qualities of great copywriting will be a huge help as you prepare for a career in this exciting content production role. With this knowledge, you’ll be able to focus on what’s really important to the site’s readership, and practice the techniques that guarantee your copy makes the right kind of impact on potential customers.
Let’s take a look at what makes for great copywriting.
Ultimately, all copy is trying to tell us something. However, learning how to communicate your message clearly and succinctly takes time and practice. When you’re starting out it can be tempting to show off your writing skills, but unless throwing in that Latin phrase really adds something to the message you’re sending, it’s best to stick to terminology that speaks to everyone. Essentially, your role is to enable a reader to take away what they need to know quickly and with ease—and, in the best cases, it should be fun to read, too.
Puts the reader first
It’s easy to forget sometimes who we’re writing copy for, especially when a client’s strict deadline is looming, or your CEO is keen to share their wisdom. However, irrespective of who has requested the content, it’s crucial to keep the person on the other end of your text in your mind at all times: the reader. Without the reader’s attention, the goal of the copy—to reach new users, build trust, or generate interest—will be much harder, if not impossible, to reach.
There’s a reason why search engines rank high-quality content above content that simply contains the right keywords. It’s because writing that sounds like it has been written by a robot does not connect with audiences, and therefore does not build trust, convert customers, or demonstrate expertise or authority. One of your advantages as a human is that you can speak the language of your audience. You can convey empathy for their problems and, because you’ve been there yourself, you can also help solve them.
Tells a story
Storytelling has gained increasing attention in marketing circles over the years, as marketing teams realize how well this works as a tool to influence, teach, and inspire. Storytelling builds connections between people and ideas: it helps a writer demonstrate empathy, and makes a brand seem relatable.
The great thing about storytelling is that it demonstrates to the reader that the brand not only understands their issues inside out, but it also knows how to solve them. When done skillfully and sincerely, storytelling builds trust with users which enables a marketing team to grow their readership and customer base.
5. Copywriting examples
Here are some examples of real-world copywriting that we loved!
Rather than promoting a supermodel body or an unrealistic fitness routine, Gymit ’s copywriter has tapped into the mindset of a real gym-goer. In this ad, they’ve recognised a very real problem–canceling a gym membership–and addressed it head on, with humor and empathy.
Volkswagen uses its advert for the new Volkswagen up! to poke fun at traditional car advertising, while simultaneously promoting the reliability of its own vehicles. It’s not just funny, it’s on brand and fits nicely with the tagline of the vehicle being promoted: “ The car that takes you places. ”
When Brad Pitt and Angelina Jolie broke up in 2016, Norwegian Airlines released this genius advert promoting a sale on flights to Los Angeles. Due to the high-profile nature of the split, readers didn’t need any other information to understand what the advert was referring to. It was eye-catching, amusing, and very clear what the message was.
Going against the grain of other health foods and in particular protein bars, RXBAR decided to advertise the simplicity of its product, rather than overwhelming consumers with reams of information or ingredients on its packaging. The result? Consumers felt like they were being given all the facts, without any sugar-coating or unpronounceable extras which, in turn, built trust between customer and brand.
6. What skills do you need to be a copywriter?
To succeed as a copywriter you’ll need to embody a range of soft and hard skills. You’ll not just be playing an integral role within a marketing team, but also assisting the design, product, corporate communications, and customer service teams. As a company copywriter, you’ll find you could potentially be called upon by almost any part of the organization that requires long or short form customer-facing or B2B copy.
Strong writing skills
It probably goes without saying, but a copywriter needs to possess strong writing skills to excel in this role. A love of words and language, combined with a broad vocabulary and a passion for crafting compelling turns of phrase will ensure your prose is not only engaging customers, but that you’ll love what you do on a day-to-day basis.
As a copywriter, you’ll be receiving requests from numerous teams within your organization who are likely to demand very different styles of writing for a wide range of purposes. This means you’ll need to be approachable to all levels of the company, and be able to communicate what you need from them in order to perform your job to your best ability. If you choose to work freelance as a copywriter, your communication skills will be even more important. You’ll need to be highly responsive to work requests, guide your clients towards providing comprehensive briefs, and listen carefully to their wants and needs in order to meet, and hopefully exceed, their expectations.
As a copywriter, you can’t be expected to know everything, however you will certainly be expected to write about a very wide range of subjects, many of which you may have no prior knowledge of. This is where your research skills come to the fore. A copywriter needs to be able to find, digest, and interpret information at speed in order to distill it into the copy requested by the team or the client. Perhaps a client requests a short blog post on current threats to the rainforest. If this is not your area of expertise, you’ll need to find research papers, interviews with scientists, and any other relevant resources pertaining to the subject that you can summarize, draw conclusions from, and use as citation to perform the task at hand. Linking to all the sources you’ve used, and clearly referencing the work of others will also be a key part of your job.
Creative thinking and adaptability
As we’ve mentioned, copywriting requests can come from different departments within an organization—departments which will all have different purposes for their content. This requires a copywriter to be extremely adaptable, switching quickly between subjects and styles in order to meet deadlines throughout the week—or even the day! Creative thinking is an integral part of this role: finding new ways to inform, entertain, and persuade readers, while maintaining the voice, tone and messaging of the brand.
7. How to become a copywriter
If you’re excited by the idea of launching a career as a copywriter, read the following sections for some simple steps you can take right now to increase your chances of landing a copywriting position.
Learning how to craft good content doesn’t happen overnight. However, there are some great blogs out there with tips and tricks on how to write great copy—blogs which themselves are filled with high-quality content. Read as much as you can, and follow as many different writers as you can. You’ll need to be able to write in a variety of styles when you eventually perform this role yourself, so it’s a good idea to absorb as much as you can. It’s also worth checking out the websites of freelance writers to get an idea of the scope of projects expected of copywriters, content writers, and technical writers. Here are a few of our favorites:
The Daily Egg
Start a blog
Consider starting your own blog. This is not just a great opportunity to practice your own writing skills, but you’ll also learn how to publish blog articles, how tagging works, simple SEO techniques, and some basic design best practices. The subject of your blog can be whatever you want it to be—the key thing here is to learn, practice, and improve. You don’t even have to publish your content if you don’t feel ready, you can see it as purely a learning exercise. You might want to write about your progress building your career as a copywriter, or you might want to write about your favorite books or films. The key thing is to practice honing your writing and blog publishing skills. Demonstrating your own blog will also impress future employers or recruiters when you have your first interviews in the field. These are some of the most well-known free blog platforms:
Get your grammar in order
Grammar rules can be a bit of a minefield, especially when you’re starting out. But in this career, there’s really no room for error when it comes to grammar and spelling. Luckily, there are a lot of resources (both online and in print) to help copywriters learn the dos and don’ts of great writing in both U.S. and British English.
Here are some books it might be worth investing in:
Chicago Manual of Style
The Blue Book of Grammar and Punctuation
Websites offering great copywriting advice:
Grammar Girl – Quick and dirty tips
Offer your services
While you’re starting out, it’s definitely worth approaching websites related to your passions to offer your writing skills. If you’re a music fan, you could write record or concert reviews. If literature’s your thing, you could review the latest bestsellers. Small websites and companies generally appreciate articles from those with a passion and knowledge for their subject, and many sites will have an in-house editor who can help get your article in good shape before publication. When you’ve had a few pieces published, you’ll be able to link to them on your LinkedIn profile and cite them on your CV.
8. Key takeaways and next steps
We hope our guide has given you a clear idea of what you can expect from a career in copywriting and some of the steps you can take to get started in the field.
If you’re still excited to pursue this career choice, now’s a great time to do some of your own research into different copywriting styles. Take a look at the blogs we’ve recommended, the packaging of some of your favorite products, and the social media posts of brands you particularly admire (check out Oatly and Innocent Drinks if you need inspiration).
For those who love words and writing, copywriting is a fulfilling career choice that can lead to roles in every kind of industry, as well open up opportunities to work in the fast-paced world of copywriting agencies, or give you the freedom to go freelance. With so much demand for high-quality content right now you’ll find that with the right skills, training, practice, and perseverance, you’ll never be short of rewarding and creative work in this diverse field.
Want to learn more about copywriting and the world of content? Check out CareerFoundry’s free 5-day course , or read these articles:
- A Complete Guide to Social Media Jobs
- The 8 Best Online Courses to Learn Digital Marketing in 2022
- What Is Multichannel Marketing?
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What is the Role of Content Writing in Digital Marketing?
- Posted on December 17, 2020
- Content Writing
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Have you ever thought that why is content writing gaining so much popularity and what is the role of content writing in Digital Marketing?
The reliance of people on the digital marketplace has risen with the increasing use of the internet and technology. People are spending more time shopping for goods and services on the internet.
Content marketing is gaining fame because of rising demand. It is currently the most common term in today’s digital marketing landscape and with the demand for a content writing course is also increasing.
It allows many companies to extend their presence in an online environment and to build their unique identity. In digital marketing, content plays a very significant role and thus acquires a strong place in operating an online enterprise.
In the medium of voice, writing, and other arts, content marketing includes data and is primarily generated to reach the end-user or viewer.
To be the face of the brand with which they work, every content writer makes use of words and imaginative ideas. Before diving deep into the importance and role of content writing in digital marketing, let us take a look at what content writing is?
What is Content Writing?
Content is a broad word used to describe a website’s text, images, audio, video, or some other informational feature. No user will be interested in the website before and until you have useful and engaging content. In order to attract readers to the website, the site must have useful, succinct, and relevant content.
Content Writing is essentially the creation of internet content, blogs , social networks, e-commerce pages, etc. While each creator has his own voice, they have to be the voice of the brand under which they work as content writers together with their own voice to produce content.
In order to attract new clients, the key challenge for content writers is to fill the website with company statistics, goods, services industry, staff, etc. The excellent content writer wins consumers for the lead-based industry by bringing website users to contact you. And if the content writer operates in retail, by making extra purchases on the pages, he will gain new customers.
Role of Content Writing in Digital Marketing
1. provide information to users.
The easiest way to provide quality knowledge about your goods and services is by content. It considers consumers’ brains and analyses what the consumer really wants to learn. It allows them to create appropriate content and to feed the correct data into it. In addition, these consumers can easily visit your website to find answers to the matter. Customers are thus able to make the correct shopping decision to save time and money. The material itself doesn’t have a shelf life. When released, it will continue to remind prospective consumers day after day, year after year, without any new costs being enforced. This gives businesses more opportunities and allows them to reap the full benefits that any corporation will enjoy.
2. Improves Search Engine Ranking
Google is one of the most used search engines in the world. Almost every company is running a race on the search engine list to acquire the top spot. While there are also other ways to do so, the material takes the main role. One of the best possible ways to improve your rating is to build and publish keyword-rich content on your website. A high percentage of keywords and call-to-action material lets you earn eligible visitors to your website and allows readers to turn into potential leads or clients.
3. Earn Backlinks
Content helps you introduce users to your website and helps you obtain connections with other websites, too. Having more links in Google’s eye is like winning a vote of confidence. The higher the number of votes, the higher your site ranks as a whole. Acquiring ample links from other blogs, building content pages, and submitting them to Google lets you rate them on the first list the day you post them. It is good to aim for the long-tailed keyword to quickly achieve a good rank on the search engine. This allows you to win further connections and thereby get some keywords on your pages on the first list of search results.
4. Shareable on Social Media
Being successful on the social media account helps a lot in developing your online profile, whether you are operating an e-commerce company or having an existing business with too many different services. Youtube, Twitter LinkedIn, Pinterest, Tumblr, Instagram, and Snapchat are all of the leading social networking platforms that play an impactful role in sharing your content from your website.
5. Assisting in Conversions
Content is written with one particular motive: it is called a conversion any time the visitor uses the goods and services to acquire new clients. Such conversions are what enable companies to expand. Providing appropriate content is the first step in achieving conversion and also plays a crucial role in maximizing conversions for each of the content pages. This is called A/B checking, and one aspect at a time plays a very important role in developing the web.
6. Builds base of Every Digital Marketing Strategy
Content plays an equally significant role in digital marketing, as well. Content is the foundation of SEO, all of which function together to give search results a successful rating. You should do a blog post to discuss social media goods and services, the accounts you improve with CRO and the terms that boost the credibility of the internet. Regardless of your company goal, content allows you to accomplish it.
These are the vital roles that a content writer can and should fulfill in an organization. But the process and the importance of content is immense for the growth of an organization. The landscape of digital marketing is incomplete without content. Content is the primary force behind the success of digital marketing. Let’s dive into the top factors that state the importance of content.
Importance of Content Writing in Digital Marketing
1. search engine optimization.
Many people do not know how important it can be for organic search results to have a frequently updated blog. In fact, Social Media Today goes far enough to say, “There is no better way to regularly add relevant content to your website than to use a blog.” Posting well-written, detailed blogs not only invites potential consumers to visit your website it also increases the existing website’s page count.
That’s two completely new pages added to the website each week if you post two posts a week only from the blog. Usually, this method includes earning links to content, which significantly helps optimize search engine optimization (SEO). Be sure to add identifiers, keywords, and a meta overview to customize the website any time you post a new article. Simply writing content only to write content, though, is not the safest strategy. Informative and high-quality content should be the service, making the blog of your business a place of knowledge.
I discussed how your blog can be a stream of educational material, but how does your business benefit from this exactly? Being considered a thought leader, independent of the industry, induces a feeling of faith from existing and prospective clients. If you are an electrical outlet engineering firm, being a reliable source of all things energy, such as electric cars and the latest developments in this field, sets your business apart from those in the industry. This educational content helps your prospective clients to appreciate the wealth of information you have about your product and service, building trust.
The material should be focused on the purchaser and the direction of the consumer to create trust through proven thought leadership. Buyer personas are potential consumers and should be the primary focus of the content plan and strategy growth. Get started here. The aim should be to solve the problems of your people by educating them on a topic. Similarly, the journey of the customer depends on what step of the funnel the client’s viewpoint comes under. It ensures that the customer feels heard and is in proficient hands by catering material to suit the proper level.
3. Captivate and Gain
Attracting is the first step of the inbound technique. The aim is to turn visitors into users during this process, often using blogs, keywords, and social publishing. Content production accomplishes all this. You will continue to rank higher in the search results and attract clicks over to your blog if you are writing about specific subjects that people are looking for, and those sites are tailored for search.
Convert, which requires turning users to leads by templates, calls-to-action, and landing pages is the second step. Although content on the blog does not inherently come under these practices, it leads visitors to these opportunities for conversion. Adding a call-to-action (CTA) at the end of the blog is one of the easiest ways to refine a blog to facilitate the lead conversion, enticing the reader to click on a landing page that is persuasive enough for them to complete a form for your bid, converting them into established leads. Your content then facilitates lead conversion by adding a CTA, showing another observable, successful content creation strategy.
Delight, use email, and marketing analytics in the third stage to send the right information to the right user at the right moment on the path of their customer. Ensure that your prospects will share your content with their friends and coworkers by leveraging a selection of content types that your prospects choose, such as video.
4. Promotion and Distribution
You don’t just create content in modern marketing and leave it on the internet to take up inventory, you share it. First and foremost, social media networking promotes the post to the fans directly. It goes a little forward after that, urging your fans to spread the post elsewhere. This will also allow other publishers, such as a related tech company who considered your article on electrical switches helpful, to post your material on their sites. In this way, by getting more inbound connections to your site, your content continues to spread online, eventually pushing up Google’s domain authority.
You should get an automatic email sent to your subscribed email list shortly after posting a new blog post, letting them know that new material is available and inviting them to connect with you any more. They will then quickly post the content on social media or forward your email to a peer if social networking buttons are optimized in the email, further supporting the content without any expense or effort for you. Your brand name and website are now spread through newsletters, social media, and the Internet as the material is shared, attracting even more credibility and future customers who might convert to leads down the line.
Content development has been more valuable than ever in the ever-changing digital world to improve SEO, create think leadership and confidence, draw visitors and generate leads, and promote and share.
An important part of digital marketing is content. It should, therefore, not be neglected but should receive high concentration and attention. It not only builds a connection with your audience but also allows them to retain themselves.
Even individuals also find content to be the easiest and most relevant way to get information. Then you will always have to struggle to attract users to get leads and conversions if you have not made great efforts in your content writing. Whereas unique and captivating content enhances and encourages users to make leads and conversions automatically.
Finally, it can be said that content helps you to interact with your audience, creates a lifelong connection with them, and strengthens your presence and performance. Therefore, the role of content writing in digital marketing is of the utmost importance.
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What is Content Marketing in Digital Marketing Content Marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving SEO rankings and generating audience interest. In the article below, we will be discussing about the same in detail.
What retains and converts a customer? It is the content you build. This content should be valuable, relevant, and consistent to the defined audience, this marketing strategy is called content marketing. But What is Content Marketing in Digital Marketing? Is it the same? Let’s find out.
Digital Marketing aims to leverage a variety of digital technologies tactics like SEO, email marketing, and to use all these tools optimally, we need a technique to design, create and distribute top ranking and valuable content, this is what is Content Marketing in Digital Marketing.
Let us understand some basic concepts, content marketing strategy and how to do content marketing in the coming paragraphs and what is content marketing in digital marketing.
Why should MBAs learn Content Marketing?
Let us now understand in depth, what is content marketing in digital marketing and why MBAs learn content marketing.
With the help of content marketing, you can give clear and detailed information about your products and services. Therefore, as a manager it is effective and efficient in building a reputation, advertise and give a proper result-oriented marketing, making it in line with the MBA program.
What is the role of a manager? It is to guide and direct the organization to achieve its goals. The goals of an organization is usually to sell their products and services and earn maximum profits.
With content marketing you can build trust with your audience, improve conversion, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high quality, consistent content from their favourite brands and content marketing can help do that.
Some benefits of content marketing and why MBAs should learn it
- Builds brand awareness and loyalty- Content marketing is a cost-effective way to build brand awareness and increase customer loyalty by creating consistent and trustworthy content. It also enhances the brand visibility.
- Increase website traffic- Relevant and valuable content will attract more customers to the website, hence it Is important to learn how to create such content.
- Increased sales- By providing information, the marketers give a clear insight into their offerings. This would help you target customers who are extremely interested in the product and willing to buy it, therefore, increasing sales.
Let us now understand in detail what is content marketing in digital marketing, and how we can learn and optimize this marketing tool.
Concepts and strategy
In the upcoming paragraphs, we will learn about what ae the concepts in content marketing and what strategies can be used to implement them in the best possible way, which will eventually help us answer the question of “what is content marketing in digital marketing”.
Benefits of Content Marketing in Digital Marketing
Content Marketing helps boost SEO results, helping your page rank on the first page. This further helps in generating traffic, conversions, and leads for your brand. Content marketing creates organic and long term and sustainable results. Therefore, to sell more products and services, build brand awareness, etc. it is extremely important for managers to learn content marketing.
Now what to do in order to enjoy the benefits? Let's dig deeper!
We’ve all heard that content is king and that you need to write high-quality content, or now “ 10x content ,” as coined by Rand Fishkin. Now we will see how can we make our content noticeable by Google crawlers.
Qualities of effective content
The content that sells and makes itself useful to the customer is called effective content. If the content is good,
It will help you target the exact audience, hence saving costs and efforts.
Tell your audience exactly what they want to know, it educates them, increasing the conversion rate.
Effective content follows the SEO guidelines, considers readers above anything else and ensures that the readability is easy for the reader, the content is relevant and easy to understand, website is attractive, etc.
Type of content
In content marketing we can have multiple types like, blogging (the thing that you’re reading right now!), Video, podcasting, Info-graphics, email, etc., all comes under content marketing.
Different content is used under different situations, like blogging is what’s happening currently, and gets old quickly, video content suits the most on YouTube where long videos are updates, etc.
Different content is used under different situations, like YouTube uses detailed video content that is very informative on the other hand, Facebook gives videos which are not informative but entertaining.
Here’s an interesting video on content marketing, that could help you answer what is content marketing in digital marketing.
Content for Community
Developing a content journey to support your buyer’s journey is a task that requires research and planning.
Content alignment with the buyer’s journey
First, we need to understand the buyer, what is it that they are trying to learn? What are their goals and objectives? What type/form of content are they looking for? All these questions need to be answered and addressed.
Secondly, we need to create measurable execution plans and plan out the tactics for executing and path to measuring performance.
Finally, the most important is to create high quality content, that is valuable and useful to the customers.
Image source: akoonu.com
The process of building an authentic community among a business’s customers, employees, and partners through various types of interactions, to create a network to connect, share and grow is called community management.
The best example of how well companies create content to engage their customers is Netflix. Netflix always creates amazing, interactive content to engage their audience and be in the limelight.
May it be creating memes or giving quirky replies to their audience, Netflix is doing well in community management.
Content Marketing Strategy
Translating business objectives and goals into a plan and using content as a primary means of achieving those goals. Content strategy guides the creation, delivery, and governance of useful, usable content.
We should have a content strategy for SEO, for customer success, and sales as these are the three factors that would lead your company to the ultimate goal of earning profits.
Here’s an article that tells you about the steps to make a good content strategy.
Also read: How to create a successful content marketing strategy
Using Content Research to find opportunities
Content Research is the concept of analysing content online and developing a strategy based on these conclusions. Content research can be done on your own content or that of competitors, to find new opportunities to grow and expand.
As the name suggests, it is the monitoring of conversation on social media platforms to know the customers perception about your brand. There are multiple social listening tools that give the company access to detailed information they are looking for.
Social listening allows get real time data about the interests, questions, trending topics, and demographic characters that can ensure that your content is targeting the right audience, therefore increasing your ROI.
Competitor content analysis
You must have come across the word SWOT, every strategy, marketing lecture you take, you do a SWOT. Why do we do a SWOT? It’s done to understand the strengths, weakness, opportunities and threats to a company or an industry, to know about the competitors, etc.
Competitor content analysis is done for the same reason, to understand the competitors. How are they doing in the business? What are their strong points? What is their USP?
All these questions and their analysis helps us improve our own content.
Now that we’ve analysed the competitors, the next step is to analyse ourselves. Is the content relevant to the customers? Are the right people being targeted? Does the content needs any update?
All these questions are answered and the companies discover what their current strengths are, which areas need improvement, which helps them make new plans and implement them to achieve their goals.
Developing a content marketing plan
Anything and everything requires a plan, and so does content marketing. In the upcoming paragraphs we will see how developing a content marketing plan can be helpful in elaborating on our question of what is content marketing in digital marketing.
Content Marketing goals
To have a goal is necessary for any task you do it life, so is the case with content marketing. Only after the goals are clear can we establish a blueprint of what needs to be done.
Content marketing goals should be clearly defined. C ontent should be in alignment with the goals , should match the persona of the customer (content marketing should be targeted)
If you’re a coffee seller with both hot and cold varieties in coffee. Now, I am a customer and want to drink only hot coffee, I go to the search bar and search hot coffee.
Now if I land on your page and the first thing I see is cold coffee types and food items, etc and not what I want to see, it may divert me from your page to your competitors who have better content topics.
It is therefore extremely important to follow digital content creation guidelines to improve your relevance to the customers.
A solution to the above situation would be to create different landing pages so that is a customer wants cold coffee, that page has content only related to cold coffee.
A content calendar is a written schedule of when and where you plan to publish the upcoming content.
It is like a time-table, keeps you disciplined and ensures that the content is released regularly so that the customers stay connected to your brand.
Let me share a snapshot of the content calendar our website itself! Now you know why we’re so organized!
Content management system
Another important point is content management.
A content management system is a computer software used to manage the creation and modification of digital content. It helps build a website without needing to write all the codes.
WordPress is one system that is used to create this content, even the content you’re reading has been built on word-press! Again, let me share a picture of the same.
CMS helps analyse the SEO practices are being followed or not, helps improve readability of your content and provides predetermined structures for inserting images, texts, links, etc. to make the content more appealing
Creating and curating content
We create content for our website, but we can also direct our customers to some other website for more details, this is creating and curating content, let us now understand in detail the stakeholders, brand components and content personalization in content marketing.
Product manager and target customers are the two key stakeholders in content marketing. Balancing between customer’s needs and manager’s budget and demand is critical for the success.
For example, you know that as a content manager you need to follow certain SEO practices and show content that is customer oriented, but a manager might just want to highlight his/her product in a certain way, or be concerned about the budget, etc.
Content creation and curation
Content creation is the content you create on your own. For example, I am creating this blog. And this is a part of content creation of Super Heuristics. On the other hand, if I share the content from an external source outside this blog, that is called content curation.
We know why content creation is important, but why would we want to link another website to our website and divert our customers?
- Gives more content
- Can build thought leadership and bring in new points to your brands content. It will provide your audience with alternative views and resources.
- Helps build new relationships with other businesses, If you link their website, they might link yours too.
This is the visual face of your brand, its looks and feel. There are 8 important components of brand identity, namely,
- Definition -Description of what your business is, who you are, what you offer and to whom.
- Brand Values- Ideals that your brand represent
- Promise of a Brand- Underlying guarantee that you’re offering to your customers
- Brand Identity- It includes the logos, brand graphics, colors, fonts, and images.
- Differentiation- Includes your Unique Selling Proposition, what differentiates you from your competitors, what do you offer that is so special that people will by your product.
- Market Position- This is the position in the market that is held buy your brand, based on a calculation of quality and price.
- Brand Messaging- Includes things like, tagline, positioning statement, brand promise statement, key messages, and marketing copy.
- Brand Experience- This is the way in which your customers interact with the products or services you offer.
Customization is a strategy that enables the firm to make personalized content for individual or a close group of customers based on the specifications they want.
This enables the customers to want whatever special content type they want, helping the business to retain these customers and achieve goals.
Publishing and Distributing content
Now that we have learned to develop content and understood the meaning of what is content marketing in digital marketing, let us understand the various platforms and strategies used in publishing and distributing content.
A content platforms is a standardized means of presenting information, for example, Twitter and Facebook are also content platforms. These focus on their user’s scarce attention, since they are all different they use different tactics to do the same.
Facebook for example shows fun content, twitter is an interactive platform for business and news purposes, less of entertainment purpose and YouTube is a video content platform showing detailed informational videos.
Content Promotion Strategies are also used on these content platforms to drive more traffic to the website, this image below gives some strategies to promote your content.
Source: How Content Promotion Works for Blogs Big and Small
Metrics and Performance
Now we have learned to develop content and understood the meaning of what is content marketing in digital marketing. Let us now understand how we can measure these performances and compared across competitors and our own content.
Content marketing ROI
How much revenue you gained from content marketing to what you spend on its creation is called content marketing ROI. Formula for the same given below
Source: How to Measure Your Content Marketing ROI
Content marketing metrics
Content marketing metrics measures how well the website is performing in getting, increasing and converting the customers. There are many tools to measure the efficiency of our page,
Is the content earning revenues? Sales and lead quality helps in measuring this. Is your content driving engagement? Web traffic, onsite engagement, social media ROI- they quantify this. Does your content show up in search results? SEO success, exposure and authority measures this.
In the article above I talked in detail about what is content marketing in digital marketing. And also the importance of content marketing in digital marketing.
We talked about the concepts and strategy of content marketing in digital marketing. Like Benefits of Content Marketing in Digital Marketing, Qualities of effective content, Type of content, Content alignment with the buyer’s journey, Community Management, Content Marketing Strategy.
Further, discussion about Using Content Research to find opportunities, Developing a content marketing plan. Along with that we read about Creating and curating content, Publishing and Distributing content. Most importantly Metrics and Performance.
This article gives a detailed glimpse in various parameters on what is content marketing in digital marketing.
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What Is Content Writing? (+ How to Excel At It In 2023)
According to The State of Content Marketing Global Report released by Semrush , the biggest content marketing challenge that marketing teams face is to create content that generates quality leads. Make no mistake, there’s no shortage of content and, perhaps, therein lies the rub. There are millions of pieces of content that you need to compete against!
Whether it’s a landing page or simply subject lines for email newsletters, your words should move your readers to action. In this article, we’ll explain how you can do just that. Continue reading to find out which 11 best practices for content writing you should implement in 2023 to keep both your human readers and the search engines happy.
What Is Content Writing and How to Excel at It in 2023:
- What’s Content Writing?
- Content Writing Vs. Copywriting: What’s the Difference?
Which Skills Do You Need?
11 content writing best practices, frequently asked questions, what’s content writing.
In a nutshell, content writing refers to the process of creating content for the web. From blog posts to email newsletters to landing pages to podcast scripts to social media posts, content writing is generally used to create different types of material that can be used for digital marketing. In essence, it involves a three-step process: planning, writing, and editing.
Content Writing Vs. Copywriting: What’s the Difference?
The lines between content writing and copywriting are often blurred. Plus, many label themselves as both a content writer as well as a copywriter.
While very similar, there’s one key difference between these two roles. Content writers are usually responsible for creating longer types of content with the aim of informing readers. On the other hand, copywriters typically create shorter pieces that concentrate more on promotional purposes than simply educating its audience.
Needless to say, you need to be a wordsmith to some degree, or at least be comfortable with a pen in hand so to speak. Just like with any profession, there’s a long list of skills you need to be a good content writer (not solely writing skills). So, the following are just two of the key skills that deserve special mention and not the only expertise that content writers need.
Sure, you’ll have your own style, but you’ll need to be willing and able to adjust it so that it fits the different types of texts. For example, adverts need to be more persuasive, while blog posts are longer and more personal.
Writing for the web is a bit different than writing for print publications. Content writers also need to know how to conduct keyword research. Luckily there are several online tools that can help you to identify keywords, but it does take some skill to implement these keywords in a manner that’s natural. For example, you might have to change your title or headings slightly so that more keywords are included.
In addition to keyword research, you’ll also have to research your target audience. If you’ve written for offline sources before, you’ll most likely be familiar with this process. This can be a time-consuming step as you’ll need to create a couple of different user personas (aka buyer personas) that your copy will target.
In short, you’ll need to know their wants, wishes, and the type of language that will resonate with them. It’s only once you know who your target audience is that you’ll be able to write something that they’ll actually want to read. After all, you’re writing for them
1. Don’t skip the planning phase
As mentioned earlier, content writing is more than simply writing. Planning and editing are integral to the process. As a matter of fact, if you take the time to plan your writing by creating a type of outline, you’ll spend less time on writing the actual content. Not only will you save time, but the final copy will also be higher quality as it will ensure that nothing important gets left out and that it’s well-structured with a logical flow.
Let’s be clear, a creative brief is no replacement for planning. Your brief will basically just share an overview of the project’s requirements and goals. You’ll still need to find resources and create a framework for your piece of content.
2. Research the competition
During the planning process, you should also devote some time to checking out the competition. Not only will you get a lot of valuable information about what type of content your competition is sharing, but also the type of audience it attracts.
3. Topics matter, but angles matter more
According to WordPress data, more than 70 million new blog posts get created each month. If you want your content to get seen and read, identifying trending topics isn’t good enough. You’ll also need to think of a unique angle that you can use.
Depending on your target audience, you can, for instance, dare to go controversial. If not, sharing a personal story is a safer way to let your content stand out.
4. Pay attention to your heading and intro
While you shouldn’t neglect any part or element of your content (that’s not what we’re suggesting at all), your heading and intro need extra TLC. The majority of people make up their mind about whether or not it would be worthwhile to continue reading a blog post in a matter of seconds.
So, if your headline and first few paragraphs aren’t going to hook them, they’ll simply leave the page. When you’re writing for the web, you don’t want your content to be a page-turner. Instead, you want them to stay on the page for as long as possible.
Here, length will matter too. Your heading should offer specific details without revealing the whole plot. According to a study completed by BuzzSumo in which they analyzed millions of headlines, your headline should be about 11 words (or 65 characters). As for your introduction, ideally, it should be about no more than eight sentences.
With regards to what content to include, in your intro, focus on why people should continue reading. What benefits will the piece offer them?
Your heading probably also hinted at what they’ll discover by reading your text. So, make sure that there’s a clear link between your headline and the introduction.
5. Make it useful
For content to be effective, it needs to offer more than entertainment. Your target audience needs to find it helpful and by target audience we’re not referring to everyone. If you try to write for too many people at the same time, there’s the risk that no one will find it useful.
Step-by-step how-to guides are popular, but not the only type of format you can use to offer valuable information. Whatever format you decide to use, narrow down the focus of your article, add actionable tips, and make sure that you include examples and only current information.
6. Make it relatable
Not only should content be useful, but your audience must be able to relate to it. Basically, you want your audience to feel like you get them and they’re seen.
You can do this with word choice. Content that uses the second-person point of view (words such as you, your, yours, and yourself) is more direct and personal, making it easier for your readers to relate to you.
High-quality content also appeals to your readers’ emotions. You can, for example, appeal to their sense of desire or annoyance.
How can your brand and its products help them? How will it make their lives better?
7. Focus on readability
Just because your heading and introduction have an important role to play doesn’t let you off the hook when it comes to the rest of your content. Useful content can only be useful to your readers if it’s easy to digest it.
The content on the web that gets the best results is simple to read. Not only should it be able to grab people’s attention, but it should also be able to maintain it. In other words, it should be engaging.
Generally, shorter sentences and paragraphs work better (like this one).
When you’re writing for the web, effective copy will get visitors to complete some sort of action. If you have big chunks of text and long sentences that flow into one another, it becomes harder for your visitors to know what that action is.
So, avoid using too many words if there’s a simpler way to write something. In short, every single word that you use should be picked for a reason.
In the case of written content, you can also break up your paragraphs by adding visuals and several subheadings. Truth be told, when reading content on the web, people prefer to scan a text. So, don’t take offense. Instead, make it easier for your target audience to scan your content.
Plus, not only will subheadings make it easier to scan, but it actually makes it easier to remember information (even though they might not have read it word for word).
8. Call attention to your calls to action
There’s another element that you can use to make your text more readable and that’s call-to-action prompts. Even if you tried your best to keep your sentences and paragraphs short, readers might still get lost along the way.
Effective calls to action are clear and compelling. While they should be short, they should be longer than a word. Typically, you’ll start with a verb that’s followed by a relevant phrase. Readers should always know precisely where they’ll get redirected to when they click on a link.
9. Be credible
Your content will only be useful to your audience if it comes across as credible and convincing. You’ll need to do your research (and it needs to show).
That’s why the planning phase is so critical. For example, statistics can help to support arguments. So, to let your readers know that you’ve researched the topic, be sure to include references. It’s only the right thing to do, after all.
Probably the best way to include references when writing for an online audience is to include hyperlinks. To substantiate your points, you can create external links that go to other authoritative sources. By linking to well-known brands, you’ll boost the credibility of your own content.
Internal links, on the other hand, are also useful for improving the bounce rate (in other words, helping to keep visitors longer on your site). Though, when inserting this type of link, it should be to create a better user experience by making it easier for your visitors to find the info that they’re searching for.
There’s also a third type of linking that you should focus on and that’s ultimately to get credible sources to link back to the content that you’ve created. Not only can it communicate to readers that your content is trustworthy, but it’s also great for organic search.
Secondly, to ensure your content is credible, you’ll need to edit it (remember, content writing is a three-step process). Grammar gremlins and silly spelling mistakes can hurt your credibility and overall image. If this is not your strong suit, there are online writing tools available like Grammarly that you can use for a quick grammar check.
10. Identify a brand voice (and stick to it)
You want your content to stand out, right? While you should be writing for your target audience, it doesn’t mean that it has to be at the expense of your own brand identity.
Not only does a brand voice help your brand to become more memorable, but from a logical point of view it makes content writing much easier. Without an established brand voice, it becomes a major challenge for different content writers to present your brand in a consistent way. The one text might be casual, while the next piece is too formal. This will only end up confusing your readers.
All things considered, it’s best to keep your brand voice as positive as possible. In short, you should communicate to your readers that your goal is to offer solutions for their issues. Fear and urgency can be used effectively, but this shouldn’t be your go-to tone when communicating with your audience. Also, while you can opt for a more serious, formal brand voice, it’s better to keep it conversational if it will be in line with your industry.
At the very least, you’ll want to specify:
- the values and mission statement of your brand
- a description of your target audience and examples of their language usage
- examples of words and phrases that your brand uses.
This information, along with other digital design assets like the company logo, color palettes, etc., should be included in a brand style guide. It’s the simplest way to make sure that all your content aligns with your brand identity.
11. Complete A/B testing
So, you’ve tried your best to implement these 10 best content writing practices, but how do you know if it has worked? Plus, often content creators come up with multiple headings, CTAs, sentence structures, etc. While this is a good problem to have, knowing which to use might not be as clear-cut.
With the help of A/B testing, you’ll be able to see how different texts and messages compare. For this important step, you need to create two texts, such as two landing pages and change one element like the headline. Then, you split the traffic between them to see which one drives the best traffic.
The very least you should do is implement some type of system for quality assurance. Even the most experienced content creators need a second pair of eyes to check for broken links, typos, grammar mistakes, meaning, and overall readability.
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Wrapping Things Up
While similar to copywriting, content writing tends to include more long-form content. Most of the time, your goal will be to inform and educate your readers and not so much to promote your brand and its products.
As its primary purpose is to be informative, whatever you write should be grounded in research. Not only should you research your topic, but also your target audience and the competition. What content does your target audience need? And, what content has your competition already created? Perhaps there’s a gap that you can fill – a topic that you can cover from a different point of view? This way, you’ll ensure that whatever you create is credible, relatable, and useful.
Then, to make sure that you keep your target audience engaged till the last word, focus on readability. Writing content for the web is slightly different than writing for offline sources. Sure, word choice and good grammar still matter, but the type of content that gets the most clicks is easy to read. After all, you actually have two audiences – your potential customers and the search engines.
How can you monetize your content?
If it’s a blog that doesn’t get a lot of traffic yet, you can, for example, check out a blog advertising network such as Media.net that doesn’t have a minimum traffic requirement. This makes them a good alternative for smaller or newer blogs. According to their website, they’re the second biggest contextual advertising business across the globe based on revenue. If you have a newsletter that you want to monetize, you can, for example, sell space in your newsletter to make additional income.
What is a call to action?
A call to action (or simply CTA) is a message that encourages visitors or readers to take a specific action. It’s typically a short phrase on buttons, but can also be leading sentences ahead of a link. Some of the most common calls to action are simple phrases like “sign up for a free trial”, “find out more”, and “buy now”. CTAs are an important piece of your marketing funnel and are usually found on home pages, landing pages as well as in blog posts and emails.
How can you create a good name for an email newsletter?
To help you pick a good name for your email newsletter, begin by writing down words that summarize your unique selling proposition and niche. If you run out of words, you can use an online dictionary to search alternative phrases and possible synonyms. Once you have a list of words, you can, for example, use alliteration, puns, a reference to time, or even just your own brand name to come up with a creative name that will capture subscribers’ attention.
What are some good ideas for blog posts?
Interviews are one of the top blog post ideas. A well-written interview can have the power to make the reader feel like he/she is having an intimate conversation with the subject. Plus, you can also capture the attention of your interviewee’s target audience. Other popular ideas for blog posts include how-to posts, listicles, 30-day challenges, case studies, book and product reviews, opinion roundups, and product updates.
What is a blog advertising network?
In short, a blog advertising network works with popular brands and businesses. They help you to benefit from their relationship with these brands by selling the empty space on your blog or site to advertisers in their network. If the blog advertising network is good, they’ll do most of the work for you. With regards to getting paid (after all, that’s what it’s all about), there are a couple of different pricing models that they can use such as CPM, CPC, and CPA.
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What Is Content Writing? [Definition, Types & Tips]
Last Updated: February 1, 2023
Why Is Content Writing Important?
Types of content writing, the content writing process, how to become a content writer, content writing tips for beginners, key takeaways.
There seems to be some confusion about what content writing actually is. Some people think that it just means writing articles, while others believe that it is simply creating website content.
The truth is that content writing is both and more. It involves the creation of articles and website content, but also includes other forms of written communication such as emails and social media posts.
In this article, we will:
- explain what is content writing used for
- discuss the different forms of content writing
- provide guidelines and tips on how to become a successful content writer
Let’s dive in!
What Is Content Writing?
Content writing is the process of planning and writing web content that is used for some type of digital marketing purposes. Content writing is used as a tool for building an emotional connection with your audience. It often aims to spike brand engagement and customer loyalty. Typically, content writers produce texts for blog posts and articles. They also write scripts for videos and podcasts and other types of content that suit the needs of specific platforms such as Reddit, Twitter, or other social media platforms.
Today, content sets the foundation of your company’s online presence. There is immense value in choosing the right topics and formats for content writing. This, along with quality content, can help businesses achieve their marketing and communication goals. Many people view content writing as just blogging or writing topic-related articles. To give you an idea of the outreach of content writing, here are some of the different content formats:
- Social media posts
- Video scripts
- Podcast titles
- Email newsletters
- Landing pages
- White papers and eBooks
- YouTube video descriptions
- Web page copy
DID YOU KNOW: Content marketing is popular because it gets you more traffic and leads, helping to promote your services. To determine what type of content suits your business needs, you can take a look at these content marketing statistics.
Content writing spans different genres. Here are the types of content writing that you are most likely to come across, as well as their overall purpose:
SEO (Search Engine Optimization) is one of the most common types of writing and makes up an integral part of most digital marketing strategies. SEO content writers produce texts that include specific topic-related keywords that help web pages rank as high as possible in the search engine result pages.
2. Technical Writing
Technical writing includes writing well-researched, in-depth technical descriptions and instructions on topics such as finance, robotics, or engineering.
Different technical writers bring forward different content writing skills; some might be better at presenting material to beginners, while others write for an expert audience.
Copywriting aims to tell a given product’s or brand’s story and present it in an attractive way that will increase customer interest. Some of the common duties of copywriters include writing press releases for new products, composing infographics, and writing short texts or titles for landing pages and sales pages that will catch readers’ attention.
4. Social Media Marketing
Social media marketing is crucial to a business’s social media presence. Companies hire content writers to manage their social media platforms and produce copy that will speak to their audience. Unlike SEO content writing, social media content writing does not revolve around keywords. Instead, it aims to grow brand awareness by providing readers with catchy, entertaining writing.
To measure brand awareness and see how customers are responding to their product or service, business owners carry out different metric surveys.
5. Email Marketing
Email marketing is a type of content creation that targets only specific audiences. It can be seen as a niche of content writing as it requires plenty of research and the ability to easily capture people’s attention.
One of the best content writing tips for future email marketers is to develop a good understanding of lead generation strategy and psychology. Additionally, here are some popular content marketing strategies that brands use to up their content game.
6. Script Writing for Video Content
This type of script writing is quite different from theater or movie script writing; it revolves solely around creating digital advertising content. These content writers usually produce scripts for podcasts, advertisements, and instructional videos. Motion graphic scripts, audio advertisements, and chatbot texts are also among the content writing examples which are produced by script content writers.
Ghostwriting is writing content without taking any credit for your writing. Ghostwriters often specialize in a specific niche and get hired by an organization or an individual to compensate for the lack of skill within the staff. Usually, they take on the white papers and eBooks that teams were not able to produce during the year.
8. Long-form Content
This is a broad category of content writing as it includes evergreen content, case studies, white papers, and eBooks. Long-form content writers prefer lengthy formats and usually specialize in niche topics. These individuals often become subject experts and provide analysis on the topics within their expertise.
When learning about the content writing basics many people are surprised to find that the content writing process focuses largely on preparation and research. This means that much of the work happens before you start writing.
Here are some of the aspects of the work content writers engage in:
Research and Planning
One of the most important things in content writing is presenting the audience with factual, verified information. Before doing so, you must identify your audience’s interests and needs and target the right keywords.
Your research and planning process will probably look as follows:
- Identify goals
- Find your consumer/client persona
- Target content writing keywords
- Develop a content strategy (choose your content writing formats and publishing channels)
- Create an outline of your content and visualize
- Research your topic
- Set up a content calendar to track progress
Writing and Editing
When you’re done planning your writing process, it is time for action. Here is how content writers approach their work:
- Picking an angle to make your writing stand out
- Luring readers in with the introduction
- Making the content easier to consume by introducing relevant visuals
- Engaging readers with calls-to-action
- Writing a meta description
Publishing and Review
The final phase in the content writing process includes publishing and reviewing your materials. Once you share your writing with the audience it becomes part of your official content writing portfolio. It is crucial that you pick the right channels for publishing your content. Depending on your goals, you can do so through social media platforms, blogs, industry hubs, websites, and so on.
The process doesn’t end here, however. Monitoring how the audience responds to your content can help you learn and improve your craft. You can use SEO tools such as the Semrush toolkit to optimize your content and strengthen your online presence. Learn more about Semrush features in our full review.
There are some specific qualities and skills that this profession requires. Here are a few ideas that will help you acquire them:
1.Read Good Content
The best way to learn the dos and don’ts of content writing is by reading a lot of various articles. As content writing is by definition a process of research, you can start by searching for topics online and taking a look at both the best and worst-ranked content. While doing so you can take note of the writing styles that speak to you and bookmark them so you can examine them later.
2. Get Training
The best way to improve your writing skills is to get training. You can sign up for an online content writing course or a digital marketing certification program. This can be a good way to build connections, too, as many of them collaborate with big-name companies.
3. Build a Portfolio
Content writing examples of your work can be very helpful when building your portfolio, which you will need when applying for a position as a content writer. Another thing to remember is to diversify your skills as much as possible and engage with different topics especially if you plan on working as a freelance writer.
Good writing is more than just jotting down the information you gather. The aim of content writing is to cause the reader to act and share your work or buy the product/service that you’re writing about.
We’ve put together some tips on how to write engaging content as a beginner:
Write for the Readers
No matter how big or small your content writing portfolio is, content is valuable only when it appeals to the reader’s interests. Besides answering questions and describing the products, you should always include industry-related topics.
Pay Attention to Readability
Use the active voice and keep your sentences as clear and concise as possible. Make your paragraphs easier to read by using line spacing, subheadings, numbered lists, and bullet structure in your formats. Readers are more likely to skim and share your work if it is well-structured.
Focus on Keywords
One of the content writing basics is that search engines place great importance on keywords. These are usually phrases and sequences of different words that people are likely to use when searching for information on a given topic.
Avoid fluff in your writing and use words associated with the product or service you are describing.
Write Killer Titles
When it comes to titles, Google recommends you make them short, preferably no longer than 60 characters. A good title captures the reader’s attention and makes them want to discover more about the topic.
DID YOU KNOW: Press release distribution companies collaborate with professional content writers, journalists, and marketing specialists that can help your business reach its target audience.
- Content writing is the practice of planning and writing web content for digital marketing purposes.
- You can improve your content writing skills by signing up for a digital marketing or content writing course.
- Planning and organizing your writing process are just as important as writing and editing.
- Addressing your readers’ interests is key to producing valuable content.
Content writing has its own perks but there are many things to learn, too. Content writers should pay attention to all kinds of details as they engage with different types of platforms and write various types of content. Researching topics for content writing and meeting deadlines are just some of the things content writers face in their work, but the challenge is worth it when you start writing great articles that meet your audience’s needs.
Some of the most important skills that you need if you wish to pursue a career in content writing include strong organizational skills, good focus, thorough knowledge of SEO practices, and the ability to meet deadlines.
The 5 types of writing styles are descriptive, narrative, persuasive, expository, and creative. All of them serve different purposes and are used to achieve a given goal.
Now that you know what is content writing, you first need to do your research and read various types of content, then join a course, and start building your portfolio before you go on applying for content writer positions.
by Beti Prosheva Gavrilovska
I am curiosity-driven and detail-oriented so you will often find me researching the latest trends, experimenting with search engine optimization, or testing software. As a keen observer of content, my teammates often like to joke that "noting escapes the eye of Beti."
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25+ Content Writing Examples, Best Practices, and Useful Tools
Organizations use data to analyze their customer behavior. They study what their customers are searching for and what kind of content they are likely to consume. This insightful data is then used to plan and create content that is relevant and meaningful to their customers
Great content comes with great effort. Any organization on its way to creating a marketing strategy cannot ignore content today. This blog will focus on collating some winning content marketing examples, best practices used in the industry, and content writing tools that will make your job as a content marketer easy.
A fantastic visionary that he is, Bill Gates could see deep into the future. In an essay written in 1996, he wrote with conviction about how content is king. In 2022, the COVID-19 pandemic and the resultant “new normal” have drastically changed the way people buy, sell, and work across the globe. Businesses have no option but to adapt and change. This entire situation has propelled the online space to the stature of a marketing hub. We are at a point where leading organizations across the globe are adopting content-led marketing strategies.
In a digitally connected world, content is the new gold mine. Organizations and brands across the globe are using content to leverage their products and services. With more and more consumers moving online, the more agile brands have quickly made the shift. They are using content to tell their story and create brand value among their consumers.
But Wait. What Exactly is Content Writing?
Content writing is the art and science of creating content for the digital medium. Yes, you read that right. It is a finely crafted art as much as it is science. Why do we say that? Well, you will agree that writing is an art form. It requires someone to logically and meticulously put together thoughts into a coherent, readable format. But why is it a science? Because every piece of writing needs to have a structure. It must present a point of view in a well-framed, grammatically correct manner. The best content comes from a great mix of these two traits.
Organizations use data to analyze customer behavior . They study what their customers are searching for and what kind of content they are likely to consume. Then, this insightful data is used to plan and create relevant and meaningful content for their customers. While science defines what needs to be written, it is the art and craft of writing that helps create highly readable and engaging content .
Different Types of Content Writing
Content is created primarily for digital marketing. Just like water takes the shape of its container, writing must mold itself to the medium. The tone, tenor, style, and length of the written piece must change based on where it will appear. Here are some classic content writing types :
- Scriptwriting for videos
- Writing for e-zines
- Social media posts
- Case studies
- White papers
- Website content
- Landing page content
- YouTube video description
- E-commerce product description
- Reviews (books, movies, product, or service)
- How-to guides
While this list does not cover the vast ocean of content writing possibilities, it will give you an idea of what comes within its purview. From technology to recipes, from education to entertainment, from food to science, content can be created for any topic under the sun and beyond.
We have already established that content is the key marketing tool for any organization in today’s world. What, when, and who to write for is defined by an organization’s marketing strategy. Organizations or individuals setting out to make their mark must ensure that their content is customer-centric. This calls for a deep understanding of customer behavior, both online and offline. Brands have moved away from talking about what they can do for their customers. Instead, they speak about what the customer would like to hear within the context of their brand. In the highly competitive online space, content must be interesting and unusual to retain customer interest. The challenge is to create such content consistently .
8 Best Content Writing Examples
So, in short, organizations need to tune themselves to their customers’ frequency. They must clearly define their audience and create suitable content for this target segment. If customers find their content interesting, they will stay tuned, interact with the brand, and maybe even share it with their friends. Therefore, it is important to write honest and targeted content.
Here is a closer look at a few content writing examples via brands that seem to have got their content marketing formula right. They have a massive social media presence. They have a signature content style and have consistently maintained it through the years. This has resulted in their large social media following. Safe to say, they seem to have honed the art of creating content that connects with their customers.
The iconic Amul girl graduated seamlessly from the traditional print advertising medium to the online space. This helped the brand stay connected with their customers while adding a new base of a younger audience. By maintaining the style and tone of its content in the online space, the company has earned the love and respect of its audience. Their communication is always topical, offering a brilliant mix of humor and current affairs. The brand also has frequent contests in its online space to keep its customers engaged and entertained. It is one of the best content writing examples.
A product of the e-commerce boom in India, Flipkart is a relatively new entrant to the market. However, they are in a highly competitive space, and they understood early on that they must follow the customer journey from research to actual purchase.
User-generated content like customer reviews and recommendations forms an integral part of their content strategy. They maintain an active social media presence across all channels and ensure constant interaction with their customers through contests. Their Big Billion Day sale is a brand by itself, and customers withhold their purchases as they wait for this sale, much like the iconic Black Friday sale.
Like Flipkart, Zomato is a “millennial” brand that engages with customers largely between the age group of 18 to 40. It is a food delivery app that offers a listing of restaurants. The company uses a versatile range of content to engage with its customers; this includes blogs, videos, and infographics. Their target base is clear: foodies. They also send out constant emails to their database of customers on topics ranging from food to safety. This is an excellent strategy, as it helps keep them on top of the customers’ minds. Their quirky,
topical, and witty catch on food consumption behavior hold their large base of customers joyfully engaged. Again, an exceptional content writing example.
“ Fevicol ka mazboot jodd hai, tootega nahin ” is an iconic sentence, without which the history of the Indian advertising industry will remain incomplete. Be it Kareena Kapoor’s dazzling dance number “Fevicol se” or PM Modi’s speech in which he says India-Japan relations are stronger than Fevicol, the brand has glued itself to the Indian collection of words and phrases.
This extraordinary journey began with a textbook marketing tactic: directly approaching the target audience ( carpenters). After gripping the entire market and implementing brilliant strategies, this digital content writing example has come a long way from conventional newspaper ads to rocking meme games on social media.
Bumble is more than a dating app, connecting like-minded people for friendships as well. The marketing strategy of this product is noteworthy, from maintaining an all-yellow (also the color of happiness!) theme throughout their profile to reeling in trending influencers. Bumble is famous for launching quirky campaigns that tick all the boxes. The most famous one is the one regarding women “making the first move.” Bumble is a women-first dating app, and they are not afraid to leverage this fact. This is one of the best digital marketing content writing examples.
Nobody can start a sentence with the word “Paytm” and not finish it with the famous “Paytm Karo .” Paytm India’s topical marketing strategy and overall branding communication have helped the brand become an intangible neighborhood of their users’ lives. They’re able to find branding opportunities in mundane online trends, instantly becoming a platform for a much bigger, topical conversation. Paytm sneaks marketing and branding in its entire online presence.
Simplify360 explains interactions with customers and audiences across different social media platforms for leading businesses. It also allows you to keep tabs on your customer reviews and answer them. Their social media feeds comprise detailed guides on customer management, sales conversion methods, and statistics-supported social media analytics. Simplify360’s marketers seem to highlight their skills and features through their posts and hashtags extensively. This brand acts as the perfect content marketing example.
It is right there in its name— shaadi ! But, can you imagine a brand discouraging its value proposition? Shaadi.com recently launched a campaign where they conducted a survey among women and found out that around 82% of women do not want to rush into marriage. This survey and the advertisement around it garnered a lot of attention and applause. While raising a serious issue, they also drew attention to their easy-to-use, user-friendly interface, suitable for all types of people and mindsets. Isn’t this content writing example mind-blowing? Other than that, they are known for their emotional campaigns as well.
Content Writing Best Practices
COVID-19 has irrevocably disrupted the traditional marketing funnel. It has driven more people and organizations online than ever before. Although the e-commerce growth figures in India were not as high as they were in other big markets like the United States and China, the industry is optimistic about the financial year 2022. This also means that organizations must have their content strategy in place and employ proven best content practices to leverage the online presence of their customers.
1. Have a clear content strategy
Your content needs to be customer-centric. It must engage with your audience, and it must convince them that you can help meet their needs or solve their problem somehow. It must imply that you understand their situation and empathize with them. Any content created must be about what the customer wants to hear rather than what the organization wishes to say.
2. Have a deep understanding of your target audience
Who is your customer? What are their likes and dislikes? What are the challenges they face (in the context of your brand), and how can you solve those challenges for them? Any content created must strive to answer these questions. Build a customer persona and ensure that your content is always about your customers. It should reassure them that you are earnest about solving their problem.
3. Create content that connects with your customer
Once you have clearly defined who your target audience is, it is important to create content that resonates with them. Content that they can relate to so that they, in turn, share it and talk about it with their friends. Make your content so compelling that customers begin to interact and, over time, build a relationship with your brand.
4. Create the right mix of content
Ensure you hold your customers’ interest by offering them a fantastic mix of content . Incorporate blogs, videos, social media posts, infographics, and thought leadership material into your content marketing plan. Give your customers a reason to keep coming back to you.
5. Ensure your content is SEO-compliant
Optimize your content. This is an important best practice for SEO content writing. This means you must add all the relevant keywords, descriptions, alt tags, and meta tags. How can you do this? You need to obtain data on what your customers are looking for and create content based on their requirements. Ensure that there is a mix of the right keywords in your content to attract and retain your customer’s attention.
6. Make your content engaging
Once the content is out there in cyberspace, your customers should consume it and stay engaged with your brand. How can you do this? Keep your content simple and relevant, engage in storytelling, use humor, use images and statistics, and keep it topical and honest. Above all, once you arrive at a tone and style, stay consistent, so that you do not confuse your customer. This is equally important in social media content writing .
7. Have a compelling call to action
Now you’ve got awesome content out there. Your customer reads it or views it, and then what? It’s important to have a relevant and logical call to action (CTA). What is the answer, reaction, or activity you want from your customers? Do you want them to fill a form, register on your site, sign up for your event, or bookmark your upcoming sale? Whatever it is, ensure your customer perfectly understands what action is expected. A clear CTA is essential to meet your desired communication objective.
8. Have impeccable grammar
There is nothing more off-putting than badly written, grammatically incorrect content. Be picky about grammar. Ensure that your content is constructed coherently and has a logical flow – regardless of whether it is a written medium, a social media post, or a video. Also, make sure that you get your facts right. Be meticulous so that your customers don’t feel let down. Check your punctuation, or it can completely change the meaning of a sentence. Dot your Is and cross your Ts.
12 Content Writing Tools to Bookmark
Does generating the right content seem a little overwhelming? It need not be. There are plenty of content writing tools out there to help you at every stage of content creation – from ideation and design to conclusion.
1. Hemingway Editor
It makes sure that your writing is simple, lucid, and grammatically correct. It uses color codes to point out issues in your sentence structure. For instance, this content writing tool highlights long, complex sentences in yellow. If you see a sentence marked in red, know that the sentence is long and hard to understand. It pinpoints large words so you can think of smaller, simpler terms. It is easy to use and even helps you format your content well.
It is an AI-powered content writing tool that can help you create impactful, error-free content. It rates content based on correctness, delivery, engagement, and clarity.
This tool scans data points and helps you create SEO-friendly content. It is driven by AI, and helps you search for keywords, edit content, as well as audit your overall piece.
It is an extremely popular WordPress plugin. Yoast helps you manage titles, tags, descriptions, and keywords. It also helps track how often you are using the keywords.
It is one of the best content writing tools to check your content for plagiarism. As soon as you enter your content into the box, it combs content across the internet to check whether your piece is original.
6. CoSchedule Headline Analyzer
It is a fantastic tool that assists you in writing powerful headlines within the prescribed word limit.
7. Cliché Finder
Do you have a penchant for repeating your favorite word? Cliché Finder is your go-to app. It will find and highlight words that have been repeated too often and help enhance the quality of your writing.
Keep in mind the average reader’s ability. We don’t want readers trying to find word meanings in a dictionary. They won’t. They will simply lose interest and go away. So your content must be readable. And this is where this content writing tool can help you. It ensures that your content is simple and easy to read.
9. Hubspot Blog Ideas Generator
All you have to do is enter a word, and it opens the floodgates of topic ideas. It is effective in helping you come up with blog ideas regularly.
SEMrush has more than 50 tools, add-ons, and products to help you market better online. From finding keywords and enhancing your overall SEO efforts to auditing your content, you can find everything here.
Evernote comes with useful features like templates for blog posts, reviews, planners, annual calendars, meeting notes, strategic planning, event budgets, checklists, and so on.
12. Google Analytics
This is a free service by Google that helps get insights into different parameters regarding content. These include website traffic, advertising ROI, and more.
13. Pepper Docs
Pepper Docs is an online writing platform that provides a range of features to help writers create, edit, and collaborate on written content. It also enables the sharability of documents with other users and the tracking of changes in real time. Additionally, the platform integrates with various other apps to streamline workflows and boost productivity. Some features of Pepper Docs include content rewriter, plagiarism checker, keyword researcher, and more.
To conclude, it is clear that content marketing is the way forward. Whether you are an individual looking to make your mark as a content writer or an organization seeking to build your online presence, content is key. Therefore, you must devise a strategy for the whole year and plan your content dissemination accordingly. Remember to use an interesting mix of content that includes social media posts, blogs, and videos. Podcasts are emerging as the next big thing in the content space, so you might want to consider adding that to your mix.
The best part about digital media is that you can evaluate what is working and what is not.
The trick is to orient your content according to what customers seem to consume more of. At the same time, ensure your content is topical and relevant to the consumers. Once you have a winning content formula in place, run with it, stay consistent with the style, and be honest about the promises you make. Because, as Maya Angelou says, “At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.”
- Content marketing supported by great content writing is an important arsenal in any brand’s marketing strategy today.
- Content writing is the fine-crafted art and structural science of making content for digital media.
- The different types of content writing examples on the digital front include blogs, scriptwriting for videos, emailers, social media posts, whitepapers, etc. All of these are important for the digital growth of a brand.
- Some of the best practices in content writing include optimizing for SEO, understanding your target audience, and creating the right content mix for your brand.
Content, today, comes in all shapes and sizes, from the written word to an engaging video. A good content marketing strategy uses a mix of different types of content to reach your target audience. Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.
Apart from the necessary skills, motivation and passion are crucial to write content that compels audiences to take action.
SEO content writing is the art of writing content keeping the practices of SEO in mind. The idea is to plan, create, and optimize content with the goal of ranking it in search engine results.
Content writing tools are important to create engaging and unique content. Some of their benefits include: – Improved writing – Enhanced readability – Fresh ideas – Structured content
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What is content writing 10 best examples + 11 free tools.
Content writing is a crucial part of every digital marketing strategy . It educates the customers and helps them to make a buying decision.
Content marketing is one of the most successful techniques that professional marketers use to create brand awareness and reach a larger audience. Notably, content marketing can increase brand awareness by at least 37% .
At least 60% of B2C marketers have set a documented content strategy. Also, 86% of the most successful companies and organizations have employed a team or someone that is in charge of their content marketing strategy. The stats on digital marketing also show the significance of content writing in marketing campaigns.
What is Content Writing?
Types of content writing , the benefits of content writing for business , 1- research and research, 2- find your writing style, 3- avoid mixing ideas, 4- creativity is the key , 1- blog post, 2- white papers , 3- customer success stories , 4- case studies , 5- product descriptions and user guides , 6- frequently asked questions (faq), 7- awards , 8- video , 9- images , 10- memes .
- 1- Ideaflip
- 3- Wunderlist
- 4- Twitter Trending Topics
- 5- Reddit
- 6- Copyscape
- 7- Ahrefs
8- Promo Meme Maker
- 9- Feedly
- 10- Calmly Writer
- 11- Grammarly
- 12- Hemingway
Content writing is the practice of preparing value-added content pieces that educate the readers, improves branding, solve the confusion, and pulls the prospective customers towards the end of the buying funnel.
The most common types of content include podcasts, video scripts, press releases, articles, blog posts, and web pages.
Different types of content have unique formats of writing, and content writers must always equip themselves with the techniques of writing to ensure they come up with outstanding content for digital marketing.
Content writing is a dream job for most people. Ideally, professional B2B and B2C marketers work closely with content marketers to come up with the best digital marketing strategy.
For one to become a most-sought content writer, they must be ready to put in more effort into the work. Every content writer must have some research skills to ensure their content is original and high quality.
The essence of content writing is to provide reliable information to a target audience. Therefore, before writing anything, professional content writers must research widely to provide their audience with valid information.
Since every form of content has a unique style of writing, a content writer must, therefore, equip themselves with the different styles to come up with opinionated content. Additionally, the content must be engaging enough to capture the audience’s attention.
If you are looking forward to choosing the right type of content writing that you can invest in for your marketing campaign, you don’t have to look anywhere. Below are some of the most common types of content writing that you can venture:
- Ghostwriting : in this type of content writing, you hire someone to write you quality content, pay them, and retain the copyright over the content. In this type of writing, both the writer and the person hiring them benefits.
- Press Release Writing : A press release is the most common type of content writing that most companies use to create brand awareness. If your company is launching a new product or you intend to announce some latest development in company management, you can come up with a press release and publish it in a magazine or newspaper to connect with your target audience. You can also publish a press release on different social media platforms to drive more traffic to your website.
- Business Writing : This is a form of writing that professionals in a business or company use for internal communication. Examples of business writing include internal memos, official email, and reports.
- Research Paper Writing : It is a special type of content writing that requires you to have a deep understanding of the subject you want to write. Before you can publish your research paper on a journal, it has to be evaluated by a Ph.D. holder.
- SEO Copywriting : In this type of content writing, you are simply creating content that can help websites rank at the top of SERP and drive more traffic. You have to include some keywords and internal links on the content to make it SEO-friendly before you can publish it on the internet. If you feel like you have a lack of creativity, there is always an option of hiring writers, strategists and consultants specialized in SEO content writing services who work together to develop engaging articles that will inspire the customers and readers.
- Social Media Writing : In this form of content writing, you come up with content that you can post on social media platforms to educate and inform your target audience. The objective of social media writing is to create content that can initiate a conversation so that the audience can engage with your brand by liking and commenting on the post.
- Technical Writing : It’s about coming up with detail-oriented content like FAQ about products and instruction manuals. To create technical content, a writer must have in-depth knowledge of the subject.
- Content writing, especially blog writing offers several advantages that give life to already existing content. A business can hire a content writer to add more content on its web pages, making them look entirely new.
- It drives more traffic to a website. When you opt for SEO content writing, you are increasing the website ranking on search engines. Potential customers can easily notice your website on SERP and click on it.
- It improves the conversion rate. Content writing includes a strong Call To Action (CTA) that can increase your conversion rate.
- It gives your brand a voice. When you publish great content on your company website, prospects that visit your website can learn more about how it feels like to work with your company. This helps you to maintain a persona across channels and establishes your brand in the market.
- It gives your company a marketing foundation. You can use content writing to market your products and services to a larger audience and position your brand before potential customers on different social media platforms.
- Content writing makes your website look impressive to visitors. It creates the first impression to visitors and potential leads that your company is worth their attention. This way, you increase your conversions.
- It offers your visitors a reason to come back. Content works as a lead generation tool because when you post regular and informative content on your website, you can easily retain your visitors. This way, you get customers to give you repeat business, which has a positive impact on your marketing ROI.
How To Start Content Writing
If you are looking forward to becoming a paid content writer, you should be aware of some hacks that can make your journey a bit smoother. Here is your guide to starting content writing.
The first step to start content writing is to sharpen your research skills. For instance, if you intend to write a blog post for your company, you should first research on a catchy topic, then find out more about the topic.
Content writing is all about creating informative and quality content for your audience. By reaching a lot, you can easily create highly informative content, and that is what helps you increase conversions.
Come up with a plan of how you are going to write the content. Arrange your ideas and have a formula for writing. Also, you should have a reference page where you can obtain the information you want to include in the content you come up with.
Related : 7 Types of Content Every Content Writer Must Avoid Writing
Different types of content writing require unique writing styles. For instance, the technique that you will use to write a press release is different from that of writing a blog post. Also, sometimes, your writing styles will depend on your personality; all you have to do is come up with your unique writing styles so that your audience can relate to your content.
If you have a topic to write about, it is vital that you stick to that. Of course, you can write something related to the topic, but you want to avoid unnecessary fluff that will only make your writing less informative.
Mixing ideas in a single content piece reduces the flow, making it a bit challenging for the reader to understand. For instance, if you are writing about social media marketing, you should not dive into traditional forms of marketing. However, you can mention the connection between the two forms of marketing just to make your point clear.
Creativity comes first if you want to come up with informative, engaging, and highly converting content. The rule of thumb here is that you should only create content that has not been published anywhere. Create a unique topic and search for unique and original content.
Always give your content a new look if you are going to gather ideas from different sources. Be creative and ensure the content you come up with is not a copy of any content that is already published online.
10 Best Examples Of Content Writing
Most companies are using blog posts to reach out to customers and showcase their brand to a broader audience. Since most people apply SEO writing when creating blog posts, it is possible to use blog posts to improve your website ranking and build networking opportunities.
If you intend to build a long-term track record or inform your audience about your products and services, a blog post gives you the platform to do that.
Additionally, you are not limited to the number of words you can use in a blog post as long as you make it informative and engaging. Your audience will always read to the last word if you keep your blog post highly interactive.
You can write different types of blog content like how-to blogs, best practices, tips, checklists, collaborations, company news, Q&A, interviews, and research. Whichever type of blog post you opt for, you must ensure it’s highly informative. Be sure to use an email marketing software like SendinBlue or similar ones to setup email collection for your blogs. Once your blog posts start getting traffic, you’d want these people to keep coming back to your blog. And if you collect their email addresses, you can inform them whenever you post a new article.
White papers are more effective if you want to solidify your brand reputation as a subject matter expert (SME). If you want to offer an expert opinion on a subject that requires you to write a long content piece, you must learn how to write a white paper. An example of a white paper is an e-book or an e-catalog.
An e-catalog gives a complete description of all the products and services your company is offering to give your customers all the information they may be looking for about your brand.
Writing and publishing customer success stories on your website is another efficient way of showcasing your company’s performance. Your website visitors are more likely to build trust with your brand if they get the chance to read your customer success stories.
If you want to publish customer success stories, you can ask your customers for feedback on your products and service. Ask them for a go-ahead to publish their feedback, and if possible, include their photos on the posts.
Case studies are not just useful for long-term search engine optimization , but also useful if you want to come up with content that influences customers to buy.
Writing case studies and publishing them on your website helps you to prove to customers that the products and services you are offering actually give results.
Write case studies if you intend to showcase the hidden qualities of your brand and highlight the unique attributes of your products that make you different from your competitors. You can begin by having a customer testimonial at the front then backing it up with a valid case study on your best selling product.
Coming up with on-site product demos and guides is another unique way of showing your customers how they can use your products. You can include all the keyword phrases that you need on the user guides, thereby improving how your website ranks on search engines.
Another tip you can apply when you create product descriptions is uploading the video on social media platforms like YouTube and Facebook, then linking it back to your website.
Adding a FAQ page on your website can help you inform your customers more about the products you are offering and even increase their potential to buy. Try to answer all the common questions that customers can have about the products and services you are offering so that they get a clear picture of how it feels to buy your products. FAQ reduce the number of the routine question you get from customers.
When you create a FAQ section on your pages, you must ensure the questions cover all major attributes of your products and services. Keep updating the FAQ to make it more relevant to target customers.
Below is an example of how Microsoft is using FAQ to help customers access information faster without having to scroll through their website.
The only way to remind your customers that your brand is a trusted one in the industry is by showcasing your awards and achievements on your website. Publish any proof of achievements on your website and display all trust badges that acknowledge your awards.
At least 54% of customers want to see more video content from a brand they are loyal.
Video content can increase interactivity and customer retention significantly. You can come up with a how-to video explaining how customers can use your products.
Also, having a testimonial video from a customer is a great way of showing customers that your products and services are legitimate. Always include a CTA at the end of the video to ask viewers to take the next step, which is to buy your products or subscribe to your services.
Images are some of the most used types of visual content. Just like videos, images help the customer to have a clear view of what your brand looks like to in the real world.
An image is worth a thousand words, and that means you can use them to communicate a lot of details to the target audience in just seconds. You can create original images showing your products and services in action to persuade customers to buy your products. Pinterest, Pixels, Flickr, and Photobucket are some sources of images you can use on your content to create a visual impression to your audience.
Photo: How WooCommerce is mixing images and written content to showcase its products and persuade visitors to take action.
Memes are some of the easiest content you can create and post on social media platforms. You can come up with something you believe will inspire or amuse your target audience and include it on a meme. In most cases, a meme will include an image with a brief text illustration.
They are mostly designed to create humor and spur a conversation on social media platforms like Facebook and Twitter.
Below is an example of how Coca-Cola, a soft drink company, is using memes on Twitter to engage customers and start a conversation with its target audience.
Best Tools for Content Writing
Coming up with an idea of what you should write in any content can take you a lot of time. Ideaflip makes it hassle-free for you to brainstorm and come up with ideas.
It is one of the best tools you can lay your hand on if you want to manage and develop your unique content writing ideas. It has a simple and minimal user interface, which makes it the best choice for any beginner in content writing.
Copywritely is an all-in-one content optimization software that comes with several useful tools that help you optimize your content. You can do various tasks using Copywritely like:
- Checking content for plagiarism.
- Finding spelling and grammatical errors.
- You can check your page for Flesch Kincaid test for readability score.
- You can detect and fix keyword stuffing in your content.
- Rewrite your content and find out words that can be replaced.
- You can convert words to minutes and pages.
Wunderlist is one of the best tools you can use to plan your blogging. Use it to organize your blogging and tackle different tasks more comfortably.
This tool can provide you with multiple ideas of what content you should create for your audience. It also gives you some insights into how you can create the content.
You can use Wunderlist to change your emails into a to-do-list and move the folders between different folders. It also makes it fast to share the lists across different platforms and print them on click of a button.
Related: Top Benefits Of Blogging
4- Twitter Trending Topics
If you want to target organic traffic that comes when people discuss the trending topics, you should not hesitate to use Trending Topics.
It is a section of your Twitter homepage that provides you the latest information about trending topics.
You can read some of the most trending topics, and hashtags then come up with a topic you believe will improve readership and have many people commenting and liking your post.
Reddit is another useful tool that you can use to find topics that most people are discussing online. It gives you the option to discuss or join the conversation on any burning topics. You can also join Reddit if you are looking for expert advice on a topic you don’t have any clue.
As a content writer, you can use this tool to find out which topics get the most response from readers so that you create content that addresses such topics.
When creating content to publish on your website, you must ensure it is original and grammatically correct. Copyscape is one of those tools that you can use to test if your content is original to avoid being penalized by search engines. If you want to test if the content you are about to publish on your website is unique, then you should hesitate to use this tool.
Ahrefs is one of the most effective tools that you can use to create SEO friendly content for your website. It comes with a complete dashboard with all the essential tools you need to keep all your valuable topics on the radar.
With this tool, you can track if the content you create is ranking well on SERPs or performs better in organic search.
Ahrefs makes it easier to spy on what topics your competitors are writing so that you come up with unique content to beat the competition.
Related: How to rank in Google (Ranking Factors)
Promo Meme Maker is another tool that you can count on if you want to create the best memes to post on your social media platforms.
Promo meme maker is equipped with a user-friendly dashboard so you can create professional-looking memes quickly and easily.
The tool provides you hundreds of images that you can caption on humor text and create the most engaging memes for your target audience.
If you are good at cracking jokes, then this is the best tool you can use to create some funny memes in a click of the button.
Feedly is one of those tools that you can use to update yourself on the current trending topics to write. The tool gives you the platform to come up with your unique feeds by following authoritative websites, blog sites, and YouTube channels.
You can use it to set a keyword alert to find out who is searching or talking about your brand on different social media platforms.
10- Calmly Writer
Calmly Writer gives you the right environment to write your content without any distractions. It has a simple interface that makes it easy and more comfortable to use.
The tool enables you to concentrate on nothing else but writing. This way, you save a lot of time that you would waste when using other tools like Ms. Word.
You can use the tool to insert subheadings, links, and quotes on the content. It helps you get all your ideas on a single screen so that you focus more on creating the best pieces.
Probably, Grammarly should be one of the best spelling and grammar checker tools that you can find around. This tool makes it easier for you to increase the readability score for your content.
It identifies all typos in your content and suggests the right sentence formats that make your content readable.
Whether you are a near-native speaker or a major in English, you shouldn’t forget to use Hemingway to check the readability score of your blog posts and web pages. This tool is the best you can get around for testing clarity in content.
It identifies all passive voices and helps you eliminate complex phrases and excess adverbs in the content. Also, you can use it to tweak the content and export the file in Html or markdown format.
Content writing involves a lot. If you want to build a career in content writing or you just want to have some basic insights for creating quality content for your marketing campaign, you must learn the different techniques and styles in content writing.
In this article, I have shared the different types of content writing and tools that you can use to make your content writing a piece of cake.
Joydeep Bhattacharya is a digital marketing evangelist who has over 11 years of experience in online marketing. He helps businesses improve their revenue online. He is a regular contributor to SEMrush, Ahrefs, Search Engine Watch, Hubspot, Smart Insights, and several other publications.
Role of Content in Digital Marketing
- Creates Impression : Researches have proved that customers make purchases on the brand if they can identify and feel a connection with them. You must have noticed major brands always hit the generic audience to show how they are connected to them.
- Encourage Engagement : Good content encourages the audience to engage with your all updates and discussions. If content is genuinely worthy, a reader will scroll down and read your whole content, share, like and comment on your piece of content. For more engagement, ensure you will share your content on social media channels which will foster your relation more with the audience.
- Generate New Leads and Sales : There is lots of difference in content related to sales and information sharing. Sales content always give negative impact on your relationship with the audience. Try to educate them about your product rather than pitching a sales speech on them. Editorial kind of content always last a great impression and helps to get more leads and sales out of them.
- SEO Friendly : Original and good content is always SEO friendly. It acts as a catalyst in driving traffic to a website and increase viewership. Content that has relevant information always considered best as per search engines and helps to promote your website on the top of the page which increases more visibility. 92% marketers say that content creation is either “very effective” or “somewhat effective” for SEO.
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Thanks fro your inshights. content is the king, it is a very common sentence but you explore batter that what is content marketing and what is the content.
Its main goal is to help, inform, inspire and entertain. Content marketing shouldn’t be pushy or look like direct sales. The key to success is to create excellent contents that help your potential customers to achieve their goals and wishes; at the same time, it connects them to your brand in a meaningful way that is easy to remember. If you follow this mantra, you will be surely able to build trust, and consequently, make customers happy. Because we all like happy ends, don’t we?
As you know, businesses of all sizes right from McDonald’s and Coca-Cola down to your local hardware store are trying to get a presence on social media sites such as Facebook and Twitter. Think of how many ‘Fan pages’ and advertisements you have seen on Facebook recently for businesses in your local area. It’s a big thing right now and it’s making people just like you a lot of money.
Wow, so many helpful tips! Digital era is glowing and booming and content is the key to bring success to businesses. It is highly recommended by huge entrepreneurs to create posts and more content, more genuine and relatable content. That is how you get followers, that is how you get potential customers and that is how you generate leads through your website. This article tells us specifically why content is needed and to be created and why content is said to be a king and how it plays an important role in digital marketing. This article you have written is very much valuable. Thanks for sharing knowledge with us!
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What is Content Marketing in Digital Marketing?
November 24, 2020 • Bret Sexton
Digital marketing is all about connecting with your audiences on the internet. One of the best ways marketers have found to communicate with their audience is through content marketing .
In such an ever-changing digital landscape, many individuals and organizations vying for the attention of online users wonder how digital and content marketing blend together. So, what does content marketing mean in marketing? Let’s take a closer look at content marketing first and then see how it fits into the digital realm.
What Is Content Marketing?
We hear that content is king, but what does content marketing involve at its core? Content marketing is another method of providing information to customers and audiences, but it serves many purposes within the realm of digital marketing. In simple terms, content marketing is the creation of informational, educational, or entertainment materials and distributing them through various online networks.
Above all, content marketing should push the reader to some kind of decision. A CTA, or call to action, is usually found at the end of any piece of content. If the content worked, your reader would ideally do what you ask, whether it’s to click through and send an email or read another article.
Content marketing—or at least good content marketing—needs to be many things. First, it must be informative and relevant to the person you’re serving it to. You want them to interact with it and find it helpful. Maybe it solves problems for them. Whatever it is, it needs to mean something to the reader.
Second, it has to serve some kind of goal. It is quite common for businesses to use their content just to raise awareness of their brand. Others use it to establish themselves as thought leaders in an industry by sharing insights they’ve gleaned from the work they do. You get to define what goal you’re trying to achieve with the content you’re creating. This process used to be made up of a lengthy trial and error process, but by partnering with an organization like DemandJump, you’ll never have to guess about what kind of content to make ever again.
You’re asking people to engage with what you’re creating, and we all love to be entertained. If we’re being educated while being entertained simultaneously, all the better.
Depending on who you are trying to reach with your content, the language and tone used can be just as important as answering the right questions and including the right keyword phrases. Having some relatability in your content can prove that you truly understand the needs of your audience, thus driving more engagement to your business.
How Is Content Marketing Different From Digital Marketing?
Before the dawn of our current digital landscape, there may have been a much larger distinction between these two terms. Today, the difference comes down to how technical you want your language to be. Content marketing is a specific technique for using content, while digital marketing is a catch-all term for any type of online promotion. A form of digital marketing that might not directly fit into content marketing would be paid advertising for your website or services. This can get tricky as frequently, what is being advertised is some form of content explaining a service or product. It is generally best to think of these terms working hand-in-hand with one another.
This means most content marketing is going to be digital marketing, but the inverse will not always be true. If that is confusing, don’t worry. If anyone at your company is getting bogged down in the minute details and asking, “Is content marketing different from digital marketing?” you can assure them that it is essentially the same thing.
Is Content Marketing Part of Digital Marketing?
Yes! As we mentioned above, content marketing is more of a digital marketing technique. This connection has, for some, still caused more confusion than clarity with some common questions like “Is content marketing only digital?” or “Is content marketing also digital marketing?” The digital aspect of content marketing is actually quite diverse. The blog you are reading now is one of the most common forms of content marketing. Video content has also exploded in recent years as TikTok has become one of the easier and more unique ways to connect with your audience in short and to-the-point videos.
Is Content Marketing a Type of Digital Marketing?
It 100% is! The best way to understand digital content marketing is to see examples of it. The real beauty of content marketing is that it knows no bounds. If you can create something in some form of media and then get it in front of your audience, you’re content marketing. Let’s look at some of the more common types of content marketing.
One of the best-known content marketing types is the humble blog. These articles that live on your website are an opportunity for you to share expert information, relevant stories, or highlight your team or coworkers. They provide SEO value for your site and can attract potential customers to your brand.
The best way that blogs boost SEO value is by answering important questions and including high-value keywords. By answering the questions that your audience is searching for, you can become the authority on a certain subject and drive more traffic to your business.
So what is your target audience searching for? Luckily for you, DemandJump has the answers. Our market intelligence and customer insights will provide your organization with data about your customer's search habits and what your competition is outranking you for on Google. Equipped with these tools, the rest of the market will stand no chance against your content superiority.
The next logical step from a blog is video content. You’re still able to share that valuable information, but you’re putting yourself (or someone you trust as the face of your brand) in front of your customers. Adding in the element of personality and voice while still providing quickly digestible information is valuable to people who would rather watch than read. Videos can also be the perfect medium to show a step-by-step process of how to use one of your products, as even after a purchase, customers will still have questions on how to best use it. It could also be a worthwhile investment to make video content on how to fix common problems that customers face early on with your products or services.
Customers love to know that other people love your product or service, too. For that reason, case studies are a prime piece of content that are easy to produce. Case studies can put to rest some of the reservations a potential customer may have about your business or product. Having the ability to show off the “before” of a company that had not used your services and then show off the “after” is an easy way to demonstrate your value. For example, if you sell customer relationship management (CRM) software, and you have a case study showcasing concrete data where after using your services, they turned 25% of their customer base from freemium members to premium members, the work has just sold itself.
Infographics add a visual element to otherwise quickly digestible bits of information. Often based on numbers or data, they’re an engaging way to spiff up information that people otherwise may simply glaze over. The data in your infographic does not always have to take shape in the form of a generic graph, either. You could include a colorful snapshot of an important piece of data and just show that number rather than bogging the reader down with a large data set.
Whitepapers, ebooks, emails, how-to guides, podcasts—this list could go on forever. The most important thing is to meet your audience where they are, and produce content specifically for those channels. You can look at other channels as well, and you may see benefits from them, but don’t expect someone who spends half the day on YouTube to come read a long-winded ebook.
How to Do Content Marketing
Not every organization will have a content creation team, which can push them to ask, “What is the use of content marketing?” The great news is that content marketing is so incredibly accessible. It doesn’t matter if you’re a marketer by trade or anything else. You can create content. Granted, you can’t create it without some sort of strategy, but there are simple steps to take to get you there. You can also outsource your content creation needs to a third-party company (we hear DemandJump is a pretty good option).
First, find where your audience is. Do they spend their time on YouTube watching how-to videos, or do they read lengthy instruction manuals? Create content for the places where they’re already going. This will help ensure that your organization is making efficient use of its time when it comes to marketing digital marketing efforts. It is also essential to understand how often these platforms can change and the rate at which new social media platforms pop up. Having some kind of presence on the most popular social media sights means that your audience will always be able to see and engage with you.
Next, create a list of topics you can talk about. Start with questions you get frequently asked by customers or clients. Move on to relevant things in your business that only an expert would know how to do or interesting topics.
Finally, ask for what you want. Want them to share your blog post? Fill out a form for a free consultation? Stop into your store? Use a clear call to action at the end of your post that asks for what you’re after. Never expect someone to simply do it on their own. You’re far more likely to get the action you want when you ask for it.
DemandJump: Become the King of Digital Content Marketing
We hope that this blog has cleared up any confusion or answered all your burning questions about what is digital content marketing?
The primary purpose behind content marketing—like any marketing—is to generate leads and drive sales. Want to know which content is driving people into your pipeline and closing revenue? DemandJump connects marketing and sales data to help you find what’s working. That way, you keep creating successful content, and keep driving sales.
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What Is Content Writing? (Beginner’s Guide)
A lot of what you read online is produced by content writers. Content writing is an important skill in the online world. If you master it, there’s no limit to the work you can do – and money you can earn!
Using expertly crafted messaging, content writers inform, entertain, and educate readers. In this article, we take a closer look at content writing, the skills you need to do it, and how much you can earn as a content writer. First up, let’s take a closer look at what content writing involves.
Table of Contents
What Is Content Writing?
Content writing is content written for a specific marketing purpose. Its aim might be to inform readers about a product or service, educate an audience about a topic, or generate a discussion about something. When someone refers to content writing, they’re usually referring to some form of online writing such as a blog post, article, social media post, or email.
Content writing also often involves the use of search engine optimisation (SEO) techniques to boost websites’ rankings in the search engine results pages (SERPs) and attract more readers. It needs to be informative and engaging and provide value to the reader.
Content Writing Meaning
Content writing means different things to different people. But it’s important to realise that, fundamentally, if you’re reading a piece of text, online or offline, it was written by a content writer of some kind.
The terms “content writing” and “copywriting” are sometimes used interchangeably. But they’re actually different types of writing, each requiring unique skill sets.
Content Writing vs Copywriting
The main difference between content writing and copywriting is their purpose. As we know, content writing aims to educate, entertain, or inform an audience. While content writing might occur in the broader context of selling a product or service through building an audience, that isn’t always its primary aim.
Copywriting, on the other hand, is designed purely to persuade. It aims to prompt the reader to do something, for example to buy a product. Copywriting is also usually short-form. For example, ad campaigns, headlines, and slogans all involve copywriting. Content writing is generally long-form.
Let’s look at some specific examples to fully understand what content writing is.
What Is a Content Writer?
The role of a content writer is to produce written content. They may work as a freelance content writer, or they might work as part of a team or agency, producing content for one or more clients at a time. They may also produce content for their own use.
But there’s a lot more to it than that short definition! Content writers offer a wide range of different services to businesses and website niches.
Content writers may:
- Create unique text about a concept or topic that the client has requested
- Use keywords and SEO techniques to generate organic traffic for the site
- Write content that informs, entertains, and engages a target audience to promote a product, service, brand, or website
- Deliver high-quality content that interests readers and increases the amount of time they spend on the site
- Converts site visitors to paying customers by building trust and brand recognition
What Skills Do You Need as a Content Writer?
The online space is generally competitive, and content writing is no exception! To be a content writer, you need to be something of a jack-of-all-trades. As you develop your skills, you’ll find that they’re highly transferable and will serve you well in other aspects of your life.
To succeed as a content writer, the following skills are useful:
- Flawless grammar
- Excellent research skills
- The ability to consistently meet deadlines
- Being able to deliver complex information in easy-to-read ways
- Proofreading skills
- Editing and formatting skills
- A broad base of general knowledge
- Good understanding of SEO
- Social media expertise
- Being able to write for specific demographics
- Creativity and flair in your writing
- Attention to detail
Why Do Businesses Need Content Writers?
Content writers play an important role in the marketing, branding, and communications of any business. There are several reasons for this.
High-quality, targeted SEO writing can boost a website’s ranking in the SERPs, which can bring in a greater volume of organic traffic. Content writing also builds trust with potential customers and boosts conversions. Interesting and valuable content increases the amount of time visitors spend on a site, translating into more interactions and more sales.
Informative content helps to establish a business or brand as an authority in its field. Well thought-out content writing answers the questions potential customers may have and educates them about the ways that products or services can help them solve their problems.
7 Content Writing Examples
Blogging is one of the most important types of content writing on the internet. There are more than 4 million new blog posts published each day! While this means there’s a lot of content writing work available, there’s also a lot of competition when it comes to attracting readers’ attention. So, you need to be able to write engaging, SEO text to convert new readers into loyal followers.
Successful content writing for blogs requires a good understanding of your readers’ needs. By understanding the type of information, advice, products, and services they’re looking for, you can create clear, high-quality content for your readers.
You’ll also need to have solid research skills. You must base your blog articles on factual and accurate information. So, if you’re writing about a new topic, you’ll need to research essential facts and background details to incorporate into your blog post.
2. Technical Writing
A technical writer is an expert in a particular field. They produce information-rich content that promotes or explains a product, service, or industry. Technical content writers create ‘how-to’ articles, ebooks, white papers, business to business (B2B) documents, manuals, guides, and FAQs.
It’s a fine line for technical writers to keep their content clear and engaging while conveying complex, technical information. Technical writing isn’t for everyone. It’s a type of content writing that requires specialist background training, educational qualifications, or extensive experience in a particular field.
3. Social Media
More than 55% of the world’s population uses social media. So, the opportunities for businesses and websites to generate organic traffic through social media are enormous! Unsurprisingly, there’s a huge demand for writers who can produce social media content that promotes businesses, products, and services to a carefully targeted audience.
Writing on social media requires a unique skill set. You need to be able to instantly catch and retain the attention of a social media user scrolling through their feed. To be able to stand out on social media, a content writer also needs to understand the quirks and subcultures on the various platforms, including Twitter, Facebook, and Instagram.
Email campaigns for businesses can involve both content and copywriting, depending on the aim of the campaign. Content writing is involved when the purpose of the campaign is to inform, educate, or entertain an audience.
There’s a real skill to writing an effective email that connects with an audience. Given the number of emails people receive, it needs to be immediately engaging. Content writing for email campaigns involves providing value and informative solutions to real-world problems, because this will give you the best feedback and results.
5. Brand Journalism
The aim of brand journalism is to promote and boost a company or website’s brand image. Content writers in brand journalism produce press releases and write narrative texts highlighting the benefits of the company. This includes conducting interviews with customers to write human interest stories and long-form testimonials to help readers understand the ways that the brand can improve their lives.
Brand journalists also write texts about the story of the company, its directors, or CEOs to improve the company’s image and boost customer loyalty and affiliation with the brand. The focus of this type of content writing is less on the practical details of a product or service and more on the culture, ethos, or emotionally compelling aspects of the company’s story.
This type of content creation involves writers completing projects for websites, companies, and other authors on their behalf. As the name suggests, ghostwriters work behind the scenes. They don’t receive credit for the work they author and once the text is sold, it’s the property of the client.
Most of a ghostwriter’s work consists of blogs, product reviews, articles, and other relatively short-form content. But ghostwriters can also write books and other longer-form texts on behalf of authors who don’t have the time or skills to do it themselves.
Ghostwriters need to be able to write in a wide range of tones and voices to properly represent the client they’re working for. Ghostwriting is an exciting way to write about a huge range of different topics. It’s also a common way for beginners to break into the writing industry.
7. Content Writing for SEO
SEO writing involves using keywords to boost a website’s rankings in the SERPs. The strategic use of keywords ensures people searching for a given topic are more likely to find a website.
Content writing for SEO needs to be highly focused and answer questions the reader has. When done correctly, SEO writing can generate huge volumes of new traffic within very short periods of time. However, it’s normally more of a long-term strategy. Affiliate marketing and promotional campaigns often employ SEO writing when launching new products and services.
However, relying too heavily on SEO techniques alone can be problematic, as the search engine algorithms become increasingly hard to game. But it’s an extremely powerful tool when used in conjunction with high-quality, informative content.
Other Examples of Content Writing
Some other examples of content writing are:
- Editorial pieces
- Podcast scripts
- YouTube scripts
- B2B white papers
Content Writing for Digital Marketing vs Traditional Content Writing
Writing for an online audience requires a different skill set than writing for magazines, newspapers, or other analogue media. Online readers tend to skim much of the content they come across. It needs to be very engaging or directly address a specific question they have for readers to take a closer look. By contrast, offline readers usually study a text at a slower pace and more carefully than if they were reading it online.
This means that online content writers need to be able to quickly catch a reader’s attention and then keep it by providing continuous value and information on a given topic.
In this sense, online content writers need to be better at engaging an audience than their offline counterparts. However, the rewards are far greater in the online ecosystem. Readers spend more time online than they do with offline publications and the audiences are far larger.
How Much Can I Earn as a Content Writer?
Like many freelance professions, the average annual income for a content writer varies. It depends on the niche they work in, their experience in the industry, the volume of quality work they can produce, and how much they choose to charge .
Content writers can earn six-figure salaries at the peak of their career, but in the early days, earnings can be quite modest. The average salary for a content writer in the UK is £25,300 per year. In the US, it’s $47,800 (about £41,000).
In the World of Content Writing, Quality Is King
Since the dawn of the internet age, people have never been faced with so much information, products, services, and choices in every aspect of their lives. To stand out from the crowd as a content writer, you need to ensure that that you always prioritise quality writing.
Providing your readers with informative, engaging, and value-adding content will help you succeed in the long term as a freelance content writer. Content writing is a hugely rewarding pursuit that can offer a decent income and an enjoyable job. You’ll never stop learning new things while helping your readers solve their problems and live their best lives!
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22 Digital Content Writing Tips to Write Better Content In 2022
Content creation is the key to helping you build your brand and increase your sales online in this digital age. We’ll try to answer the question “ What is digital content writing ” and provide twenty-two effective tips for digital content writing tips to help you write great content in this blog – keep reading!
What is content writing?
The term Digital Content writing describes the practice of writing content for online audiences. A digital content writer produces engaging, informative, persuasive, and actionable content. Online content can be divided into several categories, including:
- Website writing
- Sales writing
- Email writing
and the list goes on…
How to write digital marketing content?
Writing content for online audiences can be a daunting task if you’ve not done it before, but fret not. You’ll learn how to write digital marketing content after reading this blog till the end – let’s dive in!
1- Set proper deadlines
Digital Content writing requires you to follow specific deadlines. It’s important to know how much time a specific type of written content will take and how not to miss the deadline.
But if you are trying to create the best content, why should you put any deadlines at all?
The presence of deadlines can improve your writing and help you stay creative. Meeting a deadline can boost your confidence and help you create content according to a defined content calendar. After setting a realistic deadline, here are a few tips on how to meet your writing deadlines .
2- Find the keywords first
Authoritative content can help your website rank higher on search engines if you do propr digital content optimization with the right keywords.
Finding keywords and placing them in content is not as difficult as it might seem. You have to start your journey by choosing the right tool for finding the keywords.
There are both free and paid tools for keyword research, but you should start with free tools as a beginner.
You don’t have to put ALL keywords in a single piece of content. Create content around different keywords so your website can top the SERPs.
3- Learn about your audience
Knowing your readers must be a part of your Digital Content writing Strategy as it can help you create compelling content. Here are some reasons why getting familiar with your readers is important:
- It helps you decide which information to include in the content.
- You choose how you should format your content.
- Optimizing the tone of your content gets easier.
Spend some time learning about your readers before you write a single word, as it will help you a ton as a writer.
4- Check your competitors
The chances are that the topic you’re writing for has already been covered by your competitors. It’s essential to learn how your competitors have focused on a topic in their content, so you can create better content.
Competitor analysis will help you know about the choice of words, tone, and the type of written content your competitors are producing and will help you adopt proper Digital content writing guidelines .
You can use proper tools like BuzzSumo to analyze the topics of your competitors in no time.
5- Do a thorough research
Jumping straight to the Digital Content writing process won’t help you a ton. You must do your due research before writing content if you are a complete beginner in a niche.
Choosing the right keywords can help you do proper research about the topic. Make sure you read all the resources to ensure that your content is valuable for readers.
6- Create a detailed outline
You might have the urge to write content straight away without creating a structure, but it will only hurt your writing ability and the content you produce. You’ll write fluffy content if you don’t start with a proper outline.
It hardly takes a few minutes to develop a proper outline once you’re done with keyword research, gathering information, and doing a competitive analysis.
Start your outline by pasting the primary and secondary KWs on the page. Develop the central idea of why a reader should read your content.
List the basic information about your target audience to keep your content centered on your readers. You can then break down the content in headings and subheadings before getting down to actual writing.
7- Polish your headlines
A proper headline can improve the effectiveness of your content a lot. Without having a good topic, you won’t be able to encourage your customers to read till the end.
Here are some practices you should adopt for writing good headlines:
- Follow the character limit .
- Avoid using jargon in your headlines.
- Try to solve the problems of your prospects.
- Place the right keywords in your headline.
- Ask an intriguing question from your readers.
- Don’t make your headline boring or too vague.
- Add numbers/statistics to your headline where possible.
8- Create compelling intros
A good introduction can hook the readers to your content. As per this statistic, many readers don’t even bother to scroll down the content they interact with online.
Only a good intro in your content can improve the readability of your content. Make sure you keep the sentences short and concise in your intro.
Instead of repeating the title, you should include proper keywords to encourage the readers to read more.
You can dedicate a couple of sentences to state your readers’ problems and how the content you’ve written can help them. Avoid sharing stories like how you once conquered the world in your dreams, as they can distract your readers instead of encouraging them to read every single word.
9- Perfect your writing tone
Having a unique tone as a writer can help you build a strong brand online. Your readers will love to subscribe to your blogs if you have a concise, compelling, and consistent tone.
A specific tone can also help you differentiate your content from other blogs on the web.
Developing your unique tone as a writer/publication is not difficult. Here are some tips for creating your unique tone:
- Let your voice guide your tone.
- The tone should be consistent.
- Cut the sentences in your content.
- Add differing ideas to your writing.
- Don’t be predictable in your content.
- Let specific details differentiate you from others.
10- Cover all the details
After picking the keywords and a topic, you should ensure that you don’t skip any details in your content.
A common mistake writers make is providing too much or too little information in content. To ensure that you maintain the right balance of information in your content, a simple thing you can do is get information about your target audience .
Another way you can balance the weight of information in your content is by taking a look at the title. If your content is an informational post about beginners, you should avoid adding details pros would love to read and vice versa.
11- Write compelling Title tags and Meta Descriptions
Adding Title tags and Meta descriptions in your content can help you avoid seo mistakes in digital content production .
The title tags and meta descriptions appear on SERPs and briefly introduce your content to your readers. You must have a compelling meta description to convince more users to click on your content.
Here are some tips to help you create good title tags and meta descriptions:
- The length should not be too short or too long.
- Don’t repeat the topic in title or meta tags.
- Stuffing the keywords in meta tags is a bad practice.
- Add a good CTA to the meta description.
- Keep the meta descriptions friendly for readers.
12- Keep repurposing in mind
The biggest benefit of creating digital content is repurposing it for different platforms. For example, if you create a lengthy blog post about SEO for beginners , you can take certain segments out of this blog and use it for other types of content like emails and video scripts.
Your content will only be “repurpose ready” if you add value to it. Make sure you add quotes, infographics, and relevant tips so you can share these things on other platforms.
13- Add links to your content
How can readers verify the information you have provided in your Digital Content writing ? A simple way to make your readers trust your content is by adding links to your content.
The placement of contextual links can also improve your SERP rankings . Search engine bots value the content with plenty of links as it proves that the writer has done their research before writing content.
14- Enhance visual appeal with images
Reading blocks of content is never fun for a reader. To keep the readers interested in your Digital Content writing , you should add good images to your online content.
The addition of images can help your readers understand your instructions. For example, if you are writing about arranging furniture in your room, adding good images can give a reference to your readers.
Another good thing about images is that they can help you optimize your content for Image SEO . If you create infographics yourself for your content, it can also help you generate backlinks from authoritative websites.
15- Avoid repetition in your content
Nobody wants to read the same ideas in your content. You have to keep your Digital Content writing concise and clear to ensure that readers find it informative.
A common misconception is that repetition is all about repeating the same topics. Repetition also counts for things like:
- Using jargon in your content.
- Not varying the length of sentences.
- Maximizing the length of paragraphs.
- Stuffing wordy expressions in your content.
- Using pronouns instead of repeating a person’s name.
Make sure you avoid these practices to keep your content concise.
16- Humanize your content
If you are writing content for SEO purposes, you might mistake optimizing content for “search engine bots” instead of your readers.
To make your content engaging and informative, you have to keep the readers first. Here are a few tips to help you humanize your content:
- Address your audience.
- Share your brand values.
- Give a byline to your writers.
- Recognize the struggles of your readers.
- Mention expert reviews in your content.
17- Don’t sound salesy
Digital Content writing can help you persuade readers to try your products and services. However, if the thought of making sales with content is in your mind, you might end up sounding salesy in your content.
Here are five ways you can avoid creating salesy content:
- Don’t promise your readers anything.
- Address the problems of your readers.
- Encourage your readers to ask questions.
- Keep your content informative and engaging.
- Make sure you add relevant resources for your readers.
18- Learn about copywriting frameworks
Implementing the proven principles of copywriting can improve the readability and engagement of your content. Using copywriting frameworks can make content creation “plug and play” if you do it properly.
It can take some time for you to learn about different copywriting frameworks and use them for content creation. However, it’s worth investing your effort in familiarizing yourself with these frameworks.
19- Get help from writing tools
You don’t have to perfect everything yourself as a writer. There are plenty of writing tools that can make it easier for you to proofread and enhance your content for your Digital Content writing journey.
For example, using Grammarly can help you fix grammatical mistakes in your content. Another tool named Hemingway Editor allows you to enhance the readability of your content easily. You should also use other writing tools mentioned here to improve your workflow.
20- Improve the readability
Improved readability of your content can ensure that readers love to visit your blog time and again. The more engaging your content is, the easier it will be for you to convince your readers to stay in touch with your brand.
There are many things you can keep in mind to fix the readability. You can read this guide here about improving the readability of your content for SEO purposes.
21- Final step: Edit your content
You must be excited to hit Publish after spending a ton of time and effort on Digital Content writing . But before you proceed to publish anything, you should edit your content carefully.
A proper editing session can help you identify problems with your content and provide a better way of expressing your message. Make sure you do a proper editing session to get the most out of your content.
22- Track your progress
Publishing content online allows you to easily track how many people love your content. By getting insights into the content you produce, you will understand the changes you can make to improve the visibility and engagement of your content in the future.
In this guide, you can find a list of tools that you can use to track the ROI of your content marketing efforts.
The 22 tips mentioned above can help you create awesome content even if you are a beginner . If you don’t have time to create content yourself, you can contact us , and we’d love to help you as a digital content creation service in your journey. Leave your comments below to share your thoughts with us.
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Content Writing: How to Write and Order Different Types of Content
No matter what your business happens to be, your customers are online. You need to keep in touch with them through different channels and using various content formats. After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely.
What Is Content Writing?
Types of content , product content, website сontent , email newsletters, press releases , outsourcing content, final thoughts .
Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel.
87% of marketers use content to guide their prospects through different stages of the buyer journey. They leverage different content formats for each stage of the journey, from brand awareness to purchase decisions.
Since a myriad of companies are fighting for the same audience’s attention, they need high-quality, targeted content to cut through the clutter and reach potential customers.
Content writing encompasses many different forms of text-based content. Each type can serve a different purpose and promote the brand in a different way.
Here are the most common formats used:
- Product descriptions (and related content)
- Website content
- Email newsletters
- Press releases
These different content formats can reach potential customers at different stages of the sales funnel, so their purpose is to move that individual further toward the end goal: closing the deal (or making a subsequent sale in the case of return customers).
Each of these content formats requires different talents from the writer, but there are also general rules applicable to all types of content.
Content Writing Basics
Before even choosing the topic to write about, it's essential to do the prep work. This is where content writing actually begins.
1. Business Goals
2. buyer persona , 3. search intent , 4. keyword research and seo, 5. content strategy , 6. topic research .
Your content should reflect factual, research-based information. Companies that spread false or misleading information are vulnerable to backlash from both search engines and consumers.
According to Hill Holliday research , if a brand generated fake content about their services or products, 59% of consumers would stop buying that brand immediately. Conversely, 64% said they would be more likely to shop with that brand if they knew they were truthful about their business. Misleading content will ultimately lead to negative company and product reviews and once that occurs, a reduction in sales is a likely outcome.
Factual content, however, helps to establish your business as an authority in its field. In-depth research can guide your content creation process, preventing you from wasting your marketing dollars and losing your audience credibility.
Here is what you should research:
Think about the business goals you want to accomplish, and how you plan to use content to do this.
You should understand:
- What type of content format you need.
- What style/tone you want your piece written in.
- What your goals are for each piece.
If, for example, you want to increase organic visits, the writer will likely focus on high-volume keywords that your site can rank for.
If you want to convert readers into leads, they might create more middle-funnel content designed to capture high-intent users, and ultimately send them to a relevant lead magnet like a downloadable template or a webinar.
Defined goals that include measurable results and detailed plans for reaching specific audiences are essential. Check out our Seven Steps to Creating a Complete Content Strategy Plan for more tips on goals, KPIs, and audiences.
As our guide to creating a buyer persona notes, a buyer persona is an abstract depiction of your ideal customer. It is founded upon qualitative and quantitative data from market/competitor research and existing customer profiles.
Image source: https://www.pinterest.ru/pin/327777679125490513/
Initially, marketers tend to give their buyer persona a name and a fictional avatar (photo), and then fill in the following details:
While data and online analytics tools can help you establish your customer personas, there are other methods for getting to know the most common traits exhibited by your customer base. To find them, consider:
- Creating online customer surveys
- Conducting customer interviews (by phone or in person)
- Talking to sales staff about their customer impressions
- Using form fields on your website to request customer information (such as what products they may be interested in)
- Mining social media for persona-related information
Focusing on a specific person when creating content can guide the writer and designer towards using the right language and style – your message won’t get watered down from trying to address too many different needs.
Speaking of needs, it's also worth referring to search intent.
Users often have very different expectations when using search engines, and, in its guidelines , Google talks a lot about how to understand what users are looking for when using different queries. Providing exhaustive answers to user queries increases the chances of your content being rated as quality.
Search intent can be broken down into four distinct types:
- Informational – the searcher is looking for specific information on a topic.
- Navigational – the searcher is looking for a specific web page or site.
- Commercial – the searcher is considering a purchase and wants to investigate their options.
- Transactional – the searcher wants to purchase something.
To understand the search intent of your users, you need to look at the keywords that you target in your piece. We will talk about these in the next section.
For a business, it’s important to remember that, in today’s digital era, content writing is closely aligned with SEO copywriting . Google and other search engines play a vital role in sending organic traffic to websites, and they value quality content .
In order to ‘encourage’ Google to rank your business page highly in the search results, you need to offer content that is optimized and designed to render your business as relevant for keyword searches. If your business website is loaded with generic or scraped content , it could be penalized by Google and buried three, four, or more pages back in the search results.
SEO is important not only for ranking in search, but also for proper communication with clients. Therefore, you want to select topics and keywords with both of these things in mind. In this regard, content writing supports SEO and helps businesses communicate optimally with their customers to achieve their marketing goals.
You’ll want to conduct thorough keyword research for each topic you want to write about. Ideally, you should create a list of the most important and relevant keywords associated with your chosen topic. Then, you should prioritize the highest-value keywords by the keyword’s search volume, keyword difficulty, and average CPC.
You can also choose to create a semantic core. This makes sense if you are working not with one article, but in a complex way - with the whole site or a section of the site. Building a semantic core means collecting all keywords related to the resource's topic, clustering them, and optimizing all pages for groups of collected keywords.
Opt for keywords that are realistically attainable for your brand, based on the domain authority of your site in relation to keyword difficulty. Tools such as Semrush’s Keyword Magic Tool can help you get insightful data, enabling you to research the entire market by starting with a seed keyword.
The tool generates topic clusters, as well as lists of related terms and questions people search, which is perfect for creating a semantic core. In addition, you can rely on the ‘keyword difficulty’ metric; the lower it is for a keyword, the easier it will be for you to rank higher.
In order to effectively engage with your audience and outperform your competition’s marketing initiatives, it helps to construct a comprehensive content strategy plan. This plan refers to how you intend to manage your marketing content (i.e. where and when you plan to publish). Your content strategy should include:
- Your content formats (i.e. social media posts, articles, etc.)
- The channels you will publish on (i.e. your business website, social media networks, etc.)
- How you will manage the content (who will do the posting and manage the customer engagements)
- Content construction (who will actually do the writing? If outsourcing, what firm will you use?)
- Content performance (who will analyze how your content is performing and report back to you?)
A well-crafted plan provides a framework for creating and posting your content. Without one, your content campaign is likely to become disjointed and ineffective.
Take the time to carry out thorough topic research, so that you can come up with strong, strategic ideas for your content that will resonate with your audience and drive results.
When doing topic research, consider using the following tactics for idea generation:
- Find your audience’s biggest pain points. You can do this by looking at online reviews, Google’s “most asked questions,” and Quora articles that are related either to a general topic or your industry overall.
- Run a survey on social media. Ask your followers what they’d love to read about, or what questions they may have.
- Conduct a content gap analysis. This looks at the keywords your competitors are ranking for that you aren’t , and for the keywords in which you are being outranked by your competitors. Our Keyword Gap tool can help with this, identifying potential keywords you can use moving forward.
- Repurpose your competitor’s content. See what’s performing well for others, and look for ways that you can make your own piece more valuable and actionable , ensuring that you provide the winning resource.
- Use content ideation tools for research. Look for the hottest and potentially trending topics that you may be able to rank well for. Semrush Topic Research gives writers and strategists a helping hand with content brainstorming, generating cards on related subtopics and ideas that you can include in your content.
- Talk to other departments in your company. Content creation is all about teamwork, and liaising with other relevant teams (such as customer support, product managers, and commercial) helps ensure that your content arouses interest from your target audience.
Now let’s get on to planning. What is the best general content planning advice?
Once you’re clear about your goals, topics, content formats, respective funnel stages, and marketing channels, you can work out your content calendar.
An editorial calendar is something that content specialists, marketers, and SEO gurus can’t do without, because it provides them with a clear view of their tasks:
- It allows the team to develop quality content in advance of publication time.
- It enables staff in other departments to be in the communication loop.
- It promotes posting consistency, which ultimately leads to improved communication with your customer base.
We recommend drawing your content plan and calendar on an Excel sheet, detailing the following for each individual post:
- The goals you have for the post
- Marketing promotion channels
- The chosen content type
- Deadlines and publication dates
- Task owners or other team members involved in the process
To stay organized across multiple departments or with different clients, you could use an editorial calendar tool such as the Semrush Marketing Calendar . This streamlines the process of communication between team members during the creation, publication, promotion, and updating of content.
The tool also enables you to keep on top of both team tasks and deadlines, ensuring that each activity runs smoothly.
When creating a content calendar, consider the following questions to determine what your calendar should look like based on your team's needs:
- How often do you publish content?
- Do you publish more than one type of content?
- How many people need to access the calendar?
- How many content stages do you go through prior to publishing?
- What platform will you use for the editorial content calendar?
Now, let’s move on to the general writing rules applicable to any type of content.
You’ll want to find a writer or a group of writers that can quickly and seamlessly integrate with your marketing team to develop content that’s on point with your brand and marketing goals.
Professional writers working in the marketing field know how to incorporate effective hooks, consistent tone of voice, and goal-oriented language designed to get results (i.e. increased sales).
Here are some tips that can help create content that wows your audience and, most importantly, convert them into leads:
- Make sure all content has a clear goal. Your content direction starts with what you want to accomplish and who you need to reach to meet those goals.
- Think enticing titles. You need to draw your audience into reading your content; keep your titles short and sweet, but indicate the benefit of your content.
- Hook your readers from the first line. Start your copy with some exciting data, a one-sentence story, or a question. Make people hungry for the details after reading the first line.
- Make your copy scannable. Most people skim read, so use descriptive subheadings, bulleted lists, and white space between paragraphs to ensure that the text is easily scannable.
- Use visuals. Videos, images, presentations, charts, infographics, and social media stories are highly effective ways to communicate with your audience. For example, during our recent research we discovered that the majority of tweets we analyzed contained visuals, and 20% of these contained infographics. “What is visual content marketing” is also the 11th most popular question people ask about content marketing on Google.
- Be consistent. A consistent brand voice and set of values across all your channels can help to fuel audience connection, and make your brand recognizable.
- Choose an interesting angle. Millions of pieces of content are going live every day, so what makes yours different? You need a fresh perspective that hooks readers and makes you the leading authority on that topic.
- Tell a story. Storytelling is a way to inspire, motivate, and ultimately encourage your audience to act, making it a highly valuable tool for facilitating interaction between your consumers and your brand.
- Use data. This is an excellent way to add credibility to your words.
- Repurpose old content. You can find excellent topic opportunities when repurposing content ; for example, a list-based article may work well as an infographic, or an old blog post could be turned into a video for social media.
- Use calls to action (CTAs). Add a short, action-oriented phrase that convinces your consumers to act in a particular way. The action must be easy for the audience to carry out, such as buying your product or subscribing to a newsletter, for example.
- Modify the content type according to your goals. Some forms of content are better at reaching engagement and conversion goals than others. For example, in email newsletters, the subject line is crucial. Meanwhile, for product pages, things like visuals, testimonials, and detailed product descriptions are paramount.
- Keep an eye on the metrics. Make sure that you are monitoring and tracking important metrics. Content efficiency is mostly measured through organic traffic (83%) and sessions/pageviews (70%). The next most popular metrics are leads (66%), and conversion rate (53%).
- Avoid spelling, grammar, and punctuation errors. Don’t forget the importance of grammar and spelling for readability and for creating trust; this is just as crucial when it comes to creating great content
Depending on your goals, you may need different types of content. Therefore, let’s take a closer look at the specifics of writing each of the content types.
Content Writing Tips
Let's take a look at the tips for writing different types of content:
In our 2020 State of Content Marketing report, over 92% of marketers stated that blog posts were the main type of content marketing they produced.
There are a few very good reasons for that. Blogging, if done diligently and consistently, can be a fantastic way of driving more traffic to a website and boosting brand authority.
Blog posts should accurately reflect the brand’s identity, usually in a friendly, relaxed way. This strategy applies to complex topics, too, with the content writer being able to successfully turn them into engaging pieces that convert into leads.
To maximize the benefit of articles, you’ll want them to rank in search engines, bring new potential customers, and build long-term relationships. So, you need to:
- Find the right keywords
- Find questions that people ask
- Identify and map search intent
- Check competitors' articles for your target keywords
- Gather original data
Here are some writing tips to ensure you create an SEO-friendly article:
- Check use of keywords. Use keywords effectively in the text, H1 header, meta title, meta description, and subheadings.
- Make sure the title is perfectly optimized. You want the title to be enticing and offer the reader information that they need, while also meeting search engine requirements .
- Check the optimization of the meta description. Explain the benefits of your article and make it unique. You can check the correctness and effectiveness of your titles and meta descriptions with the help of On Page SEO Checker or Site Audit .
- Make sure the introduction is magnetic . Get people “hooked” in the introduction by addressing their feelings, as well as adopting other effective methods .
- Make sure the copy is easily read. Readable copy will have a good H2, H3, and H4 structure, skimmable headlines that inform without reading, clear and informative paragraphs, bullet points, and numbered lists.
- Check the links to relevant on-site and off-site resources. Link to reliable external content to build trust around your copy, and to internal content that guides users through their customer journey.
If you work with a writer, then our SEO Copywriting Guide will explain to you how to evaluate the work of a writer. Alternatively, if you do your own writing, it is recommended to use SEO Writing Assistant , which analyzes your target keywords and suggests how to make your copy more readable and SEO-friendly in real time.
In the eCommerce business, well-written product descriptions are the key to convincing the reader that your product offers real value to them in a way that resonates.
We have some tips for you to write effective product descriptions that give your readers the confidence to make a purchase, and for you to rank well on search engine results pages.
- Cater to buyer personas. Use data, market trends, customer profiles, and similar information to understand your ideal customer , and use suitable types of humor, relatable references, and the right tone of voice.
- Provide value to the customer. Aim to embody the values and goals of your target audience in the description, and instead of describing the product’s features, focus on the value it creates for your customers .
- Employ meaningful, technically proficient writing. Resist the temptation to write that your product is “very”, “really”, or “especially”, or that it has “excellent quality” and offers “great value”.
- Know SEO Basics. Use keywords naturally in the body text (as well as the metadata and title), avoid sentences over 20 words, and use interlinks.
We also want to warn you against using:
- Fill-In-The-Blanks Product Description Templates , or
- Product Description Generators
Your website is at the core of your content, as it includes all the essential information your business must promote to build its presence online. Website copy encompasses a range of content, including your:
- About us page
- Landing page (services and products)
- Contact us page
Here are some of our top writing tips to help you motivate users to take an action (such as making a purchase, subscribing to your blog, or joining your mailing list):
- Help readers navigate. Help readers who are not familiar with your brand by adding links to what you offer, and explaining what they may gain from interacting with you.
- Talk to readers as you would to a friend. Use direct addressing (“you,” “I,” and “we”) and sentence structure (“You can order our services” instead of “Our services can be ordered”) to sound less formal.
- Talk in layman's terms. Replace professional terminology with simpler alternatives, and explain what you offer in simple words.
- Demonstrate proof that the CTA is worth it. Back up any statements you have made about your products or services with success stories, original research data, customer testimonials, a relevant expert’s biography, or partnerships.
For more tips, read the full Writing Website Content Guide .
Email newsletters are important for retargeting customers and maintaining engagement with your company’s base. They can provide a diverse range of information including company and industry news, product information, or sales incentives. In the past year, 55% of marketers have reported that they owe their most lucrative ROI measurements to email marketing .
As we learned from the Top Content Marketing Trends research , marketers who want to keep pace with the modern world are looking to customization and personalization. Emails that are highly segmented tend to have higher performance levels for metrics such as open rate and clickthrough rate than emails that aren't personalized.
Here are some tips for writing effective emails:
- Hook the reader with the title. Your subject line should be catchy. It’s great if you can add humor, but make sure the headline is clear. The user must understand what the email is about.
- Write about the potential benefit to users - not about your business. Opt for language like "you can get" over "we offer", and think about how the user will benefit if they take the action you are asking them to. For example, if you sell multicookers, then the user benefit is not purchasing the product, but having more free time for other tasks.
- Be clear about what you are proposing. This applies to both text and visual design. The CTA button should be the brightest and most attractive element on the page, and the text should state the main idea from the first or second paragraph. Remember that you don't have much time to get the reader's attention, so try to be brief.
You can find even more ideas for writing emails – especially if there are certain holidays on the horizon – in our recommendations for Writing Festive E-commerce Emails That Shine .
Writing a press release is the first step towards attracting media attention, and encouraging them to write a story about your product, service, or event.
For the text to be effective, here are the questions you need to answer clearly:
- Who or what is it about?
- What is happening/has happened?
- Where did it take place/is taking place?
- When did it happen/will be happening?
- Why does it matter?
There are also rules concerning word count, statistics, seasonality, and contact details that you should consider. For more information, read our 7 Easy Steps to Writing a Press Release , and download the free press release template .
At least 37% of businesses create ebooks on a regular basis. There are many goals that you may want to achieve by writing an ebook, such as establishing yourself as an industry expert, moving potential customers down the sales funnel, educating readers on your brand or product.
The desired goal defines which sections you should include in your ebook; for example, a section with tables and figures is more applicable to a research paper than to a company playbook or other format.
Here’s what you need to know about the different tactics of writing an ebook:
- Choose the topic very carefully. It’s better to spend time researching the right topic than to waste months writing content that no one will read.
- Attract readers with a captivating title. Choose the final title only after writing the body to make sure that it is relevant to what you promise to explore. Make it specific, credible , and show the problem your readers will be able to solve.
- Help readers navigate with a table of contents. Add a table of contents to present the ebook structure, and allow the reader to quickly access its specific parts.
- Back up your words with data. Increase your ebook’s credibility by explaining your methods and linking to credible resources.
Read our Guide to Writing an Ebook for Your Business (from ideas to publishing and marketing), and download our free Ebook template .
Creating quality content is difficult to do regardless of size, and it can become an even bigger challenge when you’re working on scaling. To up your content development game, you can use either in-house resources or outsource the content.
Outsourcing pros , 3 signs you’re ready to outsource , step 1: find service providers and negotiate the details, step 2: test out your content provider, step 3: create a perfect brief, step 4: carry out quality assessment, step 5: track the content’s performance.
Let’s take a look at the common fears that people may perceive around outsourcing.
The biggest actual negative of outsourcing is that it will use up some of your marketing budget. Since it may take some time to see results from your content marketing, and you’ll often need a consistent content effort to get said results, some brands may worry about spend.
Here are some more “cons” to outsourcing:
- You don't have an existing relationship with the writer. You might be worried about the freelancer’s ability or consistency, and whether they’ll follow through on the task at hand. To prevent a disappearing act, make sure that you’re either getting a contract signed, or using a content writing service with a large pool of experienced writers.
- Freelancers may not understand or be able to capture your brand voice as well as an in-house team member. Freelancers often have multiple clients, so it’s easy to understand why brands worry that the writer won’t be able to capture their voice. If you’re hiring someone with industry experience and you share information like your brand’s USP and style guide, you’d be surprised how well writers can adapt to your brand.
- Freelancers may not be willing to work with your team. If you have open channels of communication that work for your team and the writer, this shouldn’t be an issue. You can use Slack, Google Hangouts, email, or other project management tools for this. Just make sure you’re asking your contractor to get in touch if they have any questions, and account for the potential need for revisions along the way.
- Writers won’t be interested enough or able to write about my specific industry. Brands with technical or highly niche topics might worry that freelance writers can’t help, whether because of a lack of access to information, or because of an unwillingness to find it. Think topics like “how to set up invoice factoring with international clients,” or advanced, technical programming articles with huge blocks of code. There are, however, freelancers in every specialty and niche, as well as content platforms that can help you find the right one.
Working with a reputable writer or content agency can often relieve you of these fears. This will allow you to focus on other mission-critical tasks, while the time-consuming content is left to the experts.
According to B2B Content Marketing study , 84% of marketers in B2B companies outsource their content creation activities. This may suggest that fewer businesses are opting to have in-house writers. There are an enormous number of benefits that can come from outsourcing content, especially when you work with a strong, experienced writer with knowledge of SEO and content strategy.
Here are the key benefits to consider:
- You can focus your time on high-level strategy instead of writing. When you aren’t stuck spending time researching and creating blog posts, you can focus on the high-level strategy that needs your attention the most.
- It’s often more cost-effective to outsource than to hire staff members. This is particularly true if you want to hire an expert writer with experience in your field. Aside from the flat rate and salary differences, you also won’t have to spend money on taxes, benefits, and training like you would with an employee.
- You can scale up or down as you see fit. If you need two blog posts this month, five the next, and zero after that, that’s okay. Some freelancers may want to set up retainers, but many are happy to work on an as-needed basis. You pay for what you need, when you need it; you don’t need to worry about justifying someone’s salary. You can also hire as many writers as you need, when you need them.
- You can choose the payment methods that work for your company. While many freelancers and agencies have a preferred pay structure, you can search for what works for you, whether it’s paying based on word count, hours worked, or a flat rate fee.
- Freelancers bring diverse experience and perspectives. Hiring a third-party writer or agency can offer expertise and insight into new strategies. They may also have a great way of looking at your content, business, or audience that you hadn’t thought of yet. Sometimes getting an outsider’s perspective can be invaluable.
If you’re at one of the three following checkpoints, it may be time for you to outsource:
- You don’t have the time to create enough content consistently . Let’s say that you have a team member who handles your marketing. When your business is relatively small, they’re able to handle blog creation, social media management, email marketing, and product updates. But as your social media posts get more engagement and you need to build more email campaigns, there’s less and less time available for content writing.
- You’re worried about your strategic skill set or your expertise in content creation. Great content isn’t just about writing something that can educate your audience. It should also be strategic, well-researched, and interesting. If you aren’t sure how to create and optimize resources that drive real business results, working with an expert will likely be the best call.
- You can’t afford to hire a new staff member or delegate the task to an existing team member. Outsourcing, as we mentioned above, is much more cost-effective than hiring an in-house specialist. If you don’t consistently have enough work available to hire another in-house writer (or if you don’t have the budget), outsourcing is the way to go.
How To Outsource Content Writing in 5 Easy Steps
At this stage of the outsourcing process, you’ll have a solid idea of what content formats you need, and how much content you need. Keeping this in mind, figure out how much of your marketing budget is required to make this possible.
If you know that you want two articles and three email campaigns per month and only have $1000, that will help you connect more quickly with the best-placed writer or service provider for you.
When you’re looking for a service provider, you can also reach out to established content writers or look for content writing platforms (like our own Content Marketplace ) that will help you connect with writers.
After you’ve chosen your writers or found a service, negotiate the most important details: payment schedules, contracts, and, if necessary, non-disclosure agreements (NDAs). Here’s what you need to remember:
- Individual Freelancers
Established content writers may not be on content marketing platforms, and instead can be found through their own sites. They may also be more expensive to hire, and they’ll have their own schedules, policies, and processes. Depending on what you need, this may work for or against you. When you hire an established writer, the biggest advantage is that you know exactly who will be doing the work for you.
Sometimes, though, established freelancers may get busy, or they may drop clients due to personal matters, busy schedules, or a change in the work that they do. Because of this, it may be best to have contracts with several writers so that you have a backup option available.
If you’ve decided to work with freelancers, get them to sign a contract as soon as possible. Many won’t sign non-competes, but all should be willing to sign NDAs. This will protect your business information and strategy, and ensure they don’t disclose that they’ve ghostwritten something for you. Finally, figure out a payment system that works for you both.
You can learn more about working with freelance writers here .
- Content Writing Platforms
Content writing platforms offer a more standardized approach, and potentially at a lower cost. In our Content Marketplace , for example, you know that you’ll get a full article within 10 days from start to finish, and for a set flat fee.
If you’re working with a marketplace, consider looking at subscriptions that allow you to pay for multiple pieces of content at once at a cheaper rate. With a Semrush Content Marketplace subscription, you can access stock photos, an integrated workspace, and get 20% off an annual subscription (or 10% off with a monthly plan). This can help you scale quickly and stay on budget.
Here are some other benefits of using Content Marketplace:
- You don’t have to worry about extensive paperwork or contracts.
- Availability is guaranteed thanks to the vast pool of writers that come with diverse backgrounds and experience.
- We test the writers for you, ensuring that they have the necessary skills required.
You can find even more tips on How to Outsource Content Writing For Success here.
When you’ve connected with a new content writer or a service, you may encounter the term “trial post.” These are often shorter or slightly discounted blog posts that are designed to ensure that you and the writer are compatible.
As the client, you’ll want to test out the content provider. We’ll discuss more about how to assess the quality of the content itself, but following the trial post, take note of the following:
- The responsiveness of the writer or service provider, and if their timelines worked with yours.
- How many revisions were needed.
- How well they were able to optimize the post for your goals.
- How well the content aligned with your brand and your audience’s expectations.
Sometimes, the first post may require a few more revisions, but after that it should be smooth sailing. If you have doubts about a writer or service, it’s at your discretion whether you give them another shot or move on.
Take advantage of that trial post, and ask to see relevant samples first. You can see a trial post from our Content Marketplace here .
Your content brief should include all of the following elements:
- Your target audience
- The ideal word count (or minimum word count)
- The site the post will appear on
- Your brand voice or style guide
- Topic or keyword information
- Any additional detailed information you want the writer to know, including links to any products you want them to promote
Read our instructions on how to create the perfect brief , and also find out what you need to know about data, keywords, and search intent to assign a task to an SEO copywriter.
You’ll want to check the quality of the writing as it’s coming back to you. Here are our recommendations on how to do this:
- Manual review
First, look at the article itself and do a manual review. Does it adhere to your brand's style guide? Is the content what you were looking for?
- Using special tools
If it looks good at first glance, it’s time to dig a little deeper (especially if it’s the first few times you’re working with a new writer or service provider). Using third-party tools can help you assess SEO potential or reading level scores.
For example, the closer the score in SEO Writing Assistant is to 10, the more optimized the text is and the higher the chances are of it ranking well.
- Involving an expert/editor
If your article is product or industry-specific, have the right team member review the article themselves, too. Someone who works in a hospital, for example, may be able to tell you whether an article about heart disease is well-written, but a doctor might catch minor inconsistencies in wording that ultimately make it inaccurate.
Having a product specialist or industry expert write the post is ideal, but if this is not possible then they should at least review it. Compare it against your brand’s style guide again for good measure.
The fact that your content is published doesn’t mean you’re done with it! You’ll also want to track its success long-term.
Tracking your content’s performance will help you assess what types of content are working for your business, and what you should create more of moving forward.
The following KPIs are typically good to watch for content marketing:
- Average time spent on page. You want users to read your content from start to finish, so if someone is leaving within ten seconds, it may mean that your content didn’t align with their search intent or that it otherwise wasn’t what they were looking for.
- Total views. If SEO is your primary focus, you should see an increase in traffic coming to you through search on these pages.
- Click-through rates for internal links. You want to see people bouncing around on your site instead of bouncing off. If they’re clicking, it indicates interest.
- Actions taken. If you had an article, whitepaper, or other resource created as a lead magnet, see how many people are downloading it.
Check out our full list of marketing metrics to track for content marketing.
Bringing your ‘A’ game to content development means tackling each stage of content creation: research, planning, and writing. By carefully considering how you can best optimize your content performance, you will be able to target your audience in a far more efficient way.
You can use both the internal resources of your company and order content from professional freelancers. But remember that you shouldn't be afraid of working with freelancers, as an experienced content writer will know all the recommendations listed in this article and will free you from time-consuming content writing tasks.
We hope you're finding this blog helpful.
If you want our team to handle your marketing for you, contact us!
Content Marketing vs Digital Marketing – Which is Best for Your Business?
June 16, 2022 ~
Last updated: January 12, 2023
When you think about which marketing strategy is best for your business where does your mind go first?
Probably straight to making sales! Did you know that using content to build your business is just as important as using a digital marketing strategy ?
But do you really know the difference in content marketing vs digital marketing?
Which strategies should your business be using and where should you start?
We have all of the answers to help you curate a perfect marketing strategy whether it is driven by digital marketing or content marketing.
Content Marketing vs Digital Marketing
Content can be anything from writing a blog post to creating photos, videos, and even Spotify playlists.
Why would you want to focus on engaging potential customers and not just go for the sale?
Content marketing stimulates consumer interest in a brand. In other words, it makes people aware of your brand, aka brand awareness .
And this is key in customer acquisition and retention. When you produce really great content it gets people excited about your product or service.
Content can also build trusting and lasting relationships with your customers.
For example, the blog on your website can be used to answer customer questions, and if you write quality content you will become a trusted expert.
When customers look to you for advice they trust what you are saying meaning they are more inclined to also trust your product or service.
Digital marketing on the other hand includes tactics like SEO, PPC, or running ads on social media. Your goal here is to capture conversions.
When customers see an add you have to make it as appealing as possible so that they click through to your site.
The role of digital marketing is to get customers to go beyond the search results page.
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Once your ads get them to your website, it’s your job to make sure that that page is attractive, optimized, and easy to navigate.
So what’s the difference between content marketing vs digital marketing?
The simple explanation is that content marketing focuses mainly on engagement whereas digital marketing is focused on sales.
28,641 Facebook likes total (which means 5,067 people found and liked the page organically as a result of word-of-mouth and our other brand awareness efforts like boosted posts!)
Types of Content Marketing vs Digital Marketing
We know you probably already have questions about content and digital marketing.
Are they similar? Different? How can my company use them to create a powerhouse strategy that will knock out the competition?
Before we answer all of these questions, you need to know what content marketing vs digital marketing is.
Content is…well, content. It’s curated, quality words, images, videos, or sounds that are used to engage your audience.
So what counts as content marketing vs digital marketing?
Coming in at number one is a blog! You should most definitely be blogging on a regular basis.
Like we mentioned before, blogging is a trust-building tool.
If you produce carefully curated quality content readers will consider you the expert! Blogging can also help increase your rank in search.
You can actually write a blog that is optimized for search engines, which is the only way we write blog articles at LYFE Marketing .
If done correctly, your blog will show up at the top of Google’s search results putting your content in front of more eyes.
When you begin blogging it’s important to define your blogging schedule .
This should include how many times you will post a month and when as well as a list of potential topics and photos you would like to include.
A schedule will help you stay on track so that you never miss a post.
Creating blog topics can be challenging especially if you are a blogging novice.
Blog about what your business does best, show customers your back story, or discuss new trends in your market.
Come up with an engaging title to reel in your audience and then use excellent content to hold their attention.
Speaking of your audience, It’s crucial to know who they are and what they want out of a blog.
The purpose of a blog is not to sell but give your audience information that is valuable to them.
One way to find out if they are enjoying your content is to look at the analytics on your site to see how long people typically spend viewing your blogs.
You can also ask them for feedback or if your content is helpful.
Think writing a blog is too time-consuming? Hire an expert to help you out!
Boosted posts for more visibility and engagement and we generate 26,055 engagements.
2. Ask questions
Yes, ask your followers questions on platforms like Facebook or Instagram. This engages people and gets a discussion going.
But it’s not enough to just ask the questions – you also have to respond to your followers! People don’t like being ignored.
Rather, people love when brands interact with them on social media platforms. Have a conversation with people.
You will earn respect from them. And in the future when they go to make a purchase, they’ll remember your online encounter.
3. Offer Inspiration
Not every piece of content has to include your product, service, or brand.
Sometimes offering customers a little inspiration can benefit them as well as your business!
It shows that you care about the people who are buying your product and want them to succeed.
Nekter Juice Bar often posts about their products but they also take the time to show their customers that they are more than just a product.
They are people who care about people.
Not once do they mention their products in this post below. However, they do mention getting an extra serving of veggies.
Since they sell juices that contain vegetables they are discretely promoting their products. See how that works?
4. Post photos
Words aren’t everything. A photo can say a lot about your brand and believe it or not, it’s considered content!
When posting photos on Facebook, Instagram, or any other platform it’s important that you have high-quality photos.
The picture quality needs to be sharp and the photo needs to tell a story or be informative in some way.
A photo and a simple caption is a nice way to break up longer posts.
Think about what you are posting. It may seem insignificant, but if you take the time to curate what you post, your ROI will be much higher!
You want to be the expert right? Infographics are informative, educational, and fun ways to share information with your audience.
Take this infographic from Bon Appétit for example. They have written a post about cooking the perfect egg.
This infographic is simple but it’s a smart way to show users how to get the egg consistency that suits their taste.
This added visual component can be helpful for users and can show that you know what you’re talking about!
We live in a time of instant gratification. Sometimes it’s easier for people to absorb information through video.
Depending on your content and audience you can use video to up your content game.
If you have a strong video, people may respond by taking the initiative to learn more about your brand or making a purchase.
7. ”Fun” content
This includes memes, playlists, Instagram stories, and more!
The point here is to get creative. Come up with something that can stand out against all of the social media noise.
Show your business behind the scenes on your Instagram Story or Snapchat.
This is a more relaxed content environment where you can be free to showcase your brand’s personality.
Run an Instagram giveaway and contest .
Contests can be content too! After all, you aren’t selling anything, and did you know you can actually make money by giving away free stuff?
Collaborate with other people or influencers in your market. You can both benefit by taking advantage of two sets of followers.
There are so many types of content that you can produce. But don’t just create good content; create content that engages and converts!
The point of content marketing is not to make a sale, but if you do it right then the content can lead to conversions.
Now onward to types of digital marketing. This is where your sales tactics come in.
They need to be just as strong as your content marketing!
Search Engine Optimization is used to “sell” search engines on the idea that your website is the best and should be shown at the top of the results list.
SEO includes on-page optimization like writing title and meta descriptions, inserting keywords, writing alt tags for images, and optimizing H1 tags.
SEO also includes things like blogging, backlinking and internal linking. This is known as ongoing SEO .
Once you complete the optimization of your site, search engines will crawl and rank your site.
If you optimized it correctly your website will eventually show up when customers search your chosen keywords.
You need to optimize your website. If you don’t then it’s like making an extravagant and delicious Insta-worthy cake and not posting any photos of it.
If your site isn’t optimized, then potential customers won’t see it.
And you won’t make any sales. It’s that simple.
Pro Tip : It takes time for your site to rank so don’t expect it to be number one overnight.
If you have tried your hand at SEO and haven’t moved up in rankings consider getting professional help.
Focused on keywords used most by target audience
If you’re familiar with SEO you have probably heard of PPC or pay per click. This is a paid form of search engine marketing.
You are 100% in control of creating your ad and setting your budget.
If you have the funds, you can show up number one in Google’s ad spaces for your keyword every single time.
If you want to show up in search without burning a hole in your pocket you will need to research your keywords and…
…build your ads so that they resonate with potential customers.
If you are able to do this you will be rewarded with qualified leads who are ready to make a purchase.
The thing about PPC is that if people are searching for a product you sell and they click on your Google ad, they are already ready to convert.
We generate 57 conversions that translate to 7.58% conversion rate!
10. Social media advertisements
Just like with content marketing, you can use similar tactics in your digital marketing ads.
The difference with content marketing vs digital marketing here is that if you are using content to…
…market your brand you are simply posting on social media.
You can of course boost these posts, but they are not salesy.
Digital marketing includes sponsored ads as well as remarketing . A sponsored advertisement is when a brand pays to promote its social media post.
Your overall goal is to have a customer see your ad and covert, meaning they make a purchase.
Remarketing ads should definitely be a part of your digital marketing strategy.
They can help attract those customers who have failed to make a purchase after either clicking on your ads or adding something to their cart.
Posting video is popular for showing customers how products work or giving them a sneak peek.
Blue Bottle Coffee shows a video of some of their products including coffees and their cold brew bottle.
Make your ads interesting. Sometimes it’s not enough to just post a photo with a caption when you are trying to sell your product or service.
It can get lost amongst the millions of daily posts. Make your photos fun and exciting! Get customers to do a double-take.
The longer you can hold their attention, the higher your chances of getting conversions.
Chaco put out this ad on Instagram creating a 3D look. They even added in some slight movement with the girls’ legs swinging in the hammock.
This is a somewhat advanced way to capture users’ attention and stand out from the traditional ads that appear on Instagram.
If your company doesn’t have the skills or budget to pull off an ad campaign like Chaco, consider upping your design game.
Castor Pollux created a 3D effect with their ad for pet food.
They did this by simply designing around the chicken to make its head appear to pop through the screen.
Small touches like this can grab users’ attention and hold it just long enough for them to consider clicking through to see more.
Not convinced that ads work? I’ll use a personal example. I’ve been seeing this ad almost every time I am scrolling through social media.
It’s incredibly targeted to women ages 21 to probably around 40 or even older.
Wine in a can is a huge trend and it seems like every time I look, there’s a new canned wine on the grocery store shelf.
This brand took a big risk calling everything else “trash” and stating that their product is the best of the best. But it worked.
After several weeks of targeting and retargeting, they finally got me to make a purchase.
I saw Babe Grigio when I was out shopping and immediately recalled this advertisement.
This marketing is smart because it’s funny and made me curious so I decided to try it out.
Social Ads Results: 523 Leads
And guess what I did after I tried it? I told my friends to try it.
I just became a brand ambassador from seeing an ad appear probably 5 times on my Instagram and Facebook feeds.
With creative and targeted marketing, your brand can beat out the competition too!
You have probably had instances like this as well but you might have not even noticed the effect an ad has had on you.
Our client, Half Price Drapes has retargeting ads set up to capture potential customers who may have visited their site or added something to their cart.
They have dynamic product catalog ads running which shows products that the customer has viewed.
Over the course of a year, they have had 2431 purchases, spent $22,751, and had a purchase conversion value of $466,034 from our ads alone!
In case you don’t want to do the math that equates to $443,283 in profit!
Sometimes it takes a few months to find that sweet spot where all of your ads and retargeting are working together to get conversions.
Trust the process and give your ads time to generate leads and conversions.
In our experience, we have found that the best campaigns are ones that have time to grow!
Content Marketing vs Digital Marketing Working Together
If you are deciding between content marketing vs digital marketing, the truth is you don’t have to!
Integrating these marketing strategies will boost engagement and sales when used together properly.
Each one plays a role in attracting customers to your brand and turning them into loyal followers.
Content marketing is intertwined with digital marketing.
When you create content you can then use social media marketing to distribute that content on social platforms in order to convert customers.
Ritas combines a sponsored advertisement with some interactive content.
This post isn’t necessarily selling their product but it is an advertisement that they have paid to promote.
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They want users to comment with how many Ritas they can find in the photo.
This is a cool way to engage people while also promoting your brand.
Using content marketing combined with digital marketing can take your brand to the next level.
Come up with a concept that will make sense for your brand and your audience.
If you can be as targeted and creative as possible, you will be able to beat out your competition and get those conversions!
Content Marketing vs Digital Marketing Wrap Up
Combining strategies like content marketing vs digital marketing takes practice, patience, and creativity.
In order to get the best results possible, you may want to consider hiring a digital marketing agency to handle your content and digital strategies.
From content to website design, advertising, and everything in between, the professionals at…
…LYFE have experience building successful campaigns that are targeted, engaging, and produce results!
Contact us today to hear about our services and how LYFE can turn your business into a profitable company!
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The Ultimate Guide to Content Marketing in 2023
Discover how to create a successful content marketing strategy to help you reach your audience and boost conversions.
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Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more.
Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts to re-assess your process and come up with new ways to create and share the content your audiences want. In this guide, we’ll give you a birds-eye-view of content marketing, types of content marketing, content marketing examples, and how to get a strategy going.
What Is Content Marketing?
Types of Content Marketing
Content marketing examples, content marketing strategy.
The definition of content marketing is simple: It’s the process of publishing written and visual material online with the purpose of attracting more leads to your business. These can include blog posts, pages, ebooks, infographics, videos, and more.
However, content marketing is not just publishing a thin piece of content and hoping people will find it. It’s about purposefully tailoring your pages, videos, ebooks, and posts to your target audience so that they find you the inbound way rather than the outbound way.
Today, outbound marketing strategies (or anything that interrupts your audience members) aren’t as effective at resonating with and converting audience members as they once were.
Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound ). A common way of doing this is by creating a narrative for your content — or telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience.
So, what defines content marketing anyway?
What is content marketing?
Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Why is content marketing important?
- Educate your leads and prospects about the products and services you offer
- Boost conversions
- Build relationships between your customers and business that result in increased loyalty
- Show your audience how your products and services solve their challenges
- Create a sense of community around your brand
There are many types of content marketing that you may choose to incorporate in your strategy — here are some of the most common:
1. Online Content Marketing
Online content marketing refers to any material you publish online, but more specifically, it refers to your web pages. A strong online content marketing strategy will help you rank higher in the search engine results pages (SERPs) and get you in front of the right people at the right time.
HubSpot's home page is one example, immediately engaging visitors with specific content about our products.
2. Social Media Content Marketing
With over 4.2 billion global social media users , it’s easy to understand why so many businesses invest in social media marketing . There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
Featured Resource: Social Media Content Calendar
3. Infographic Content Marketing
Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content. They work well if you’re trying to distill an educational and/ or complex topic down so all audience members can understand it.
Featured Resource: 15 Free Infographic Templates
4. Blog Content Marketing
Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information.
Featured Resource: Start a Successful Blog
5. Podcast Content Marketing
More than 60 million people listen to podcasts across the Spotify and Apple Podcasts platforms. For this reason, many businesses and media outlets have begun creating and sharing their own podcasts.
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast, and how long episodes are.
Featured Resource: How to Start a Podcast
6. Video Content Marketing
According to Wyzowl research, 73% of consumers say they prefer to learn about a brand's product or service through video. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages, or on a co-marketer's website.
Featured Resource: The Ultimate Video Marketing Starter Pack
6. Paid Ad Content Marketing
Paid ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. There are many places you can share paid ads including on social media, landing pages, banners, and sponsored content.
Featured Resource: The Ultimate Google Ads PPC Kit
Next, let's look at some content marketing examples that are associated with those types of content marketing we just reviewed.
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The following examples will give you a better understanding of how you can incorporate content in your greater marketing strategy.
1. Example of Instagram Content Marketing
Lush Cosmetics’ Instagram account is on-brand and complements the rest of their marketing content — if the page didn’t say “Lush Cosmetics” anywhere on the profile, customers would likely still know the profile belongs to Lush.
The Instagram page shares the Lush product line, displays different color and scent options for the products, and shows the various ways each product can be used. The profile feels and looks colorful and uniquely Lush, and depicts members of their wide customer base.
2. Example of Infographic Content Marketing
IBM created an infographic when they launched their Cloud marketplace. Their infographic is on-brand, well-organized, and easy to read. It clearly explains what they’re doing with their Cloud marketplace and how customers can benefit from it. It also tells audience members how they can access the marketplace and get started using it.
3. Example of Blog Content Marketing
Expedia has a blog called “ [Out There Starts Here] ” that shares travel-related information including hotel recommendations, great places to visit, and travel-related activities you can take part in around the globe.
Expedia regularly publishes their blog content to keep readers interested and engaged. It includes a wide range of topics related to any type of trip you could imagine.
The blog is on-brand and all articles relate to the travel technology company’s goal and mission of gaining customers and boosting brand awareness. They do this by linking to their services and writing about customers who have already had positive experiences with the company.
4. Example of Podcast Content Marketing
Harvard Business Review (HBR) has a weekly podcast called HBR IdeaCast which features industry leaders in both business and management. You can either subscribe to consistently receive their hundreds of podcasts or pick and choose which ones you want to listen to.
The podcast is on-brand and complements the rest of HBRs published content. It also serves as a great way for HBR to connect with their target audience, enhance brand awareness, and gain a following of audience members through a medium that differs from their typical work (e.g. podcast versus HBR article).
5. Example of Video Content Marketing
Much of Dollar Shave Club’s video content has gone viral. Their marketing efforts are on-brand, humorous, and entertaining. By establishing a name for themselves via online video content, Dollar Shave Club has experienced impressive growth and brand recognition.
6. Example of Paid Ad Content Marketing
Revolve — a clothing and accessories company — uses paid and sponsored ads on social media (like this one on Facebook) to reach their target audience while they browse their news feeds.
The content ads feature some of their products as well as details about their free shipping and return policy to drive target audience members to their site (and, hopefully, convert them into paying customers).
Lastly, let’s cover your content marketing strategy . By implementing a strategy, your content marketing efforts will be impactful and effective in converting leads and reaching your target audience.
7. Example of Twitter Content Marketing
HubSpot uses Twitter to market software as well as create a community among customers, target audience members, and industry leaders and experts.
HubSpot shared product information, relevant tips, industry knowledge, and original research on Twitter. HubSpot also interacts with users and ensures anyone in need of customer support knows exactly where to go for help.
8. Example of TikTok Content Marketing
Chipotle is a very active brand on TikTok — the company uses the platform to reach and engage their customers and target audience members. In addition to reacting to others' Chipotle-related TikTok content, the brand posts TikToks of their menu items, recipes, people enjoying their food, their restaurants, and more. They have over 1.6 million followers and over 30 million likes.
9. Example of Viral Content Marketing
This viral content marketing example was one that came from a TikTok video — Nathan Apodaca's original TikTok video included him sipping Ocean Spray cranberry juice while skateboarding and listening to "Dreams" by Fleetwood Mac.
As a result of the viral video, TikTok used part of Apodaca's video in their ads , Ocean Spray used Apodaca in their ads , Ocean Spray saw a bump in sales and brand awareness, Fleetwood Mac's "Dreams" was number one on iTunes , and there were thousands of videos posted by other TikTok users who bought the cranberry juice and recreated Apodaca's original video.
- Set SMART goals.
- Determine your KPIs.
- Choose your content channels.
- Decide on the type of content.
- Set a budget.
- Create and distribute the content.
- Analyze and measure results.
You can think about your content marketing strategy as you would your content marketing plan — let's dive into the steps you'll want to work through in order to develop an effective strategy.
1. Set SMART goals.
The first part of your content marketing strategy is to set SMART goals . These should be specific to your business — they’ll likely complement your broader marketing and company goals.
Here are some SMART goal examples :
- Improve brand awareness
- Boost revenue
- Increase conversions
- Improve brand loyalty
- Increase customer engagement
- Build rapport and trust among prospects and customers
- Attract strategic partners
2. Determine your KPIs.
Next, set key performance indicators (KPIs) for your SMART goals. KPIs are quantifiable data points you can use to measure your actual performance against your goal.
3. Decide on the type of content.
Next, choose the type of content you’ll create. To do this, start by thinking about your target audience and buyer personas.
Answer the following questions about your target audience to help you narrow down the right types of content for them:
- What do they need from you?
- What challenges are they looking to overcome?
- Why do they need your product or service?
- How can you help them succeed?
- Where do they spend their time?
Then, take a look back at the various types of content we reviewed earlier to decide which types of content you’ll create.
4. Choose your content channels.
Once you’ve decided on the type of content you’ll market with, it’s time to choose your specific content channels. Where will you share your content? Where will it live and be shared from?
For some of the content types, the channel you need to work with will be obvious. For example, if you’re creating Facebook content, your channel will be the social platform itself.
5. Set a budget.
Now, set your budget. Think about the type of content you’re creating and which channels you’re marketing that content on.
Then, ask yourself the following questions to determine your budget:
- Do you need to purchase any software or technology to create the content (such as graphic design software like Adobe Photoshop , a subscription to Canva , a camera to take high-quality photos and videos)?
- Do you need to hire any content marketers or designers (such as artists, writers, editors, designers)?
- Do you need to pay for ad space?
- Do you need access to specific tools or resources to enhance or measure your specific type of content?
Make note of how your responses impact your budget — whether that’s an increase or decrease in what you may have already estimated.
6. Create and distribute the content.
Create and distribute your content so your audience members can consume it — and possibly convert. To ensure you’re consistently producing content and sharing it among your prospects and customers, use a social media calendar or an editorial content calendar.
This will help your team stay on top of all of the content being created as well as allow you to schedule it ahead of time.
Use a free editorial calendar to schedule and optimize all of your marketing content to help you boost conversions.
7. Analyze and measure results.
Lastly, analyze and measure your results so you can make any necessary changes to enhance your content marketing efforts and reach more audience members.
Look at your SMART goals and KPIs to determine the success of your content marketing strategy. Did you achieve your goals and KPIs? Were you close to reaching them, or were you off in your estimations?
Here are some tools to help you with your content marketing strategy analytics and results:
- HubSpot Marketing Analytics Software
- HubSpot Social Media Management Software
- Sprout Social
- Google Analytics
Now, how can you ensure your strategy will be effective? Let's find out.
Traits of Effective Content Marketing
With so many companies creating and publishing content online, it’s essential to go beyond your standard industry fare. A secret? HubSpot strives to meet the following criteria to ensure all of our content meets your and other readers’ needs. The result? Millions of visits to our blog posts and web pages per month.
You can achieve similar results for your company if your content:
1. Provides value beyond your product offerings.
Content marketing isn’t just about sharing your products’ virtues to get readers to become a customer. It’s important to provide value that empowers your customers to do something more efficiently, such as making their businesses more profitable or shortening their morning routine.
Whatever the case may be, strive to create content that provides a solution for your customer’s most urgent needs. Your product may be a solution, but if you’re not explicitly writing a product page, you should only incorporate product mentions if they make sense.
In the blog post below , hair care brand Curlsmith helps readers understand how to reach the right balance between high-protein and high-moisture products. It doesn’t mention its products until the very end, instead educating the reader first.
2. Targets readers’ specific buying journey stage.
Providing value and answering customer’s needs is only a part of the story. In each piece of content, you should also target your customers’ specific buyer’s journey stage .
Generally, there are three stages of the buyer’s journey: Awareness, consideration, and decision. In the awareness stage, buyers are still researching their issue. In the consideration stage, they’re researching solutions. In the decision stage, they’re about to pick a provider.
If you’re writing a “What is [X]?” post, then the person who’s reading that article is likely not ready to make a decision about their provider. They are still in the awareness stage, completing research so that they can find out who offers a solution.
Conversely, if you’re writing a product page, then the reader who visits that page has already researched potential products and found you as a possible provider. That means you should pitch your product at every turn, reiterating your value proposition and differentiating yourself from the competition. You shouldn’t be shy about your products’ most valuable features.
3. Demonstrates a consistent brand voice and image.
No matter if you’re creating a blog post, web page, or ebook, your visitors should be able to tell who you are immediately upon consuming your content. Your brand shouldn’t sound as if ten different people are writing for you, even if that may be the case.
That’s why it’s critical to create both a writing style guide and a brand style guide . Both of these documents will ensure that:
- Your brand visuals look the same across all platforms and devices.
- Your brand tone and voice sounds the same across all written communications.
Once you create both of these, disseminate them to both your content writers and your freelance or in-house designers. Your content marketing publications will be much more cohesive and consistent, which will keep readers coming back to you as a resource and make you look more polished and professional.
4. Is timely and engaging.
Do your customers typically plan their financials at the start of the year? If you’re a finance startup, you might publish a blog post in January about budgeting quarter-over-quarter to prevent clerical errors and avoid overspending.
At the end of the post, you might include a prompt to check out your software, or lead users to a template they can download after providing their email.
This is one example of content marketing that is timely and engaging. If you know your customer’s behavioral and spending patterns throughout the year, it’s critical to capitalize on that. Publish blog posts and offers that capture them at the right time and answers their immediate needs. You’ll be ahead of the companies that publish similar content later on — and oftentimes, being first is all you need to win a customer over.
Now that we’ve seen the top traits of effective content marketing, let’s dive into the best resources you can use to learn more about it.
Best Content Marketing Resources
- HubSpot Academy for free education on how to become an effective content marketer.
- HubSpot's Free Content Creation Resources for access to resources that will propel your content marketing strategy towards success.
- Content Marketing Institute for access to some of the best content marketing online education, print, and events available today.
- Blog articles on content marketing, trends, strategies, and tips by industry experts.
- Podcasts about content marketing, such as This Old Marketing, or business trends, such as HBR IdeaCast, to inspire your content marketing strategy.
- Google Trends, which allows you to search for trends across broad topics like content marketing or for niche topics within content marketing.
- Ebooks and case studies about content marketing and specific content marketing strategies.
- Latest content marketing statistics by a reputable database source like Statista.
- Easy to use visual content and design software, such as Canva.
- Free or paid social media management tools, such as HubSpot, Buffer, or Sprout Social, to help you create and share your social content.
- Free or paid content and project management tools, like Trello or Asana, to plan and organize your content marketing strategy.
- Free or paid marketing software to connect your content marketing team, plan, strategy, and results to your greater marketing plan (and even your CRM).
- Free or paid email marketing software, like HubSpot or Mailchimp, to handle all aspects of your email campaigns and content.
- Your network, on platforms like Twitter or LinkedIn, where you can connect with those in your industry to discuss relevant trends, answer each other's questions, and provide or ask for feedback.
There are hundreds of thousands of tools available today that qualify as excellent content marketing resources. For the sake of this article, we're going to keep things simple by providing a handful of our favorite options today.
- Blog articles on content marketing , trends, strategies, and tips by industry experts (like HubSpot).
- Podcasts about content marketing, such as This Old Marketing , or business trends, such as HBR IdeaCast , to inspire your content marketing strategy.
- Google Trends , which allows you to search for trends across broad topics like content marketing or for niche topics within content marketing.
- Ebooks and case studies about content marketing or content marketing strategies, like this one by Mention .
- Easy to use visual content and design software, such as Canva .
- Free or paid social media management tools, such as HubSpot , Buffer , or Sprout Social , to help you create and share your social content.
- Free or paid content and project management tools, like Trello or Asana , to plan and organize your content marketing strategy.
- Free or paid marketing software to connect your content marketing team, plan, strategy, and results to your greater marketing plan (and even your CRM ).
- Free or paid email marketing software, like HubSpot or Mailchimp , to handle all aspects of your email campaigns and content.
Best Content Marketers to Follow on LinkedIn and Twitter
- Luvvie Ajayi Jones
- A. Lee Judge
- Ann Handley
- Guy Kawasaki
3 Marketers to Follow on LinkedIn
1. linkedin: luvvie ajayi jones.
Luvvie Ajayi Jones is a best-selling author, digital strategist, podcast host, and speaker. She's known for combining humor with her experiences and background in marketing, communications, and new media. Her LinkedIn is sure to inspire you whether you're thinking about/working on culture, authenticity, leadership, content, marketing strategy, and more.
2. Zontee Hou
Zontee Hou is a digital marketer and strategist, speaker, and consultant. She works with scaling companies to help them establish effective marketing strategies that work for their unique goals and audiences. On her LinkedIn profile, Hou shares her expertise in content marketing, social media marketing, marketing analytics, and digital marketing.
3. A. Lee Judge
A. Lee Judge is a co-founder and digital marketing strategist at Content Monsta. He's also a podcast and video producer, speaker, and rev ops practitioner. On his LinkedIn profile, he covers a wide range of topics related to lead generation, social media marketing, how to apply marketing analytics and data, digital experiences, multi-channel marketing, the importance of sales and marketing alignment, and more.
3 Marketers to Follow on Twitter
4. ann handley.
Ann Handley, Head of Content at MarketingProfs, is a bestselling author and speaker. She provides education and training around marketing that businesses can learn from and apply. She offers in-person and virtual trainings for companies on content marketing, storytelling, lead generation, and branding – all of which are topics she alson talks about, and shares content about, on her Twitter page.
5. Neil Patel
Neil Patel is a bestselling author, marketing expert, speaker, and website and SEO consultant. He's a thought leader and industry expert in content and digital marketing. His Twitter page includes information about his trainings and services, industry trends, marketing strategy tips and resources, and questions/conversational topics meant to engage followers and other industry experts.
6. Guy Kawasaki
Guy Kawasaki is a marketing strategist, author, entrepreneur, venture capitalist, podcast host, and the chief evangelist of Canva. On his Twitter account, Kawasaki asks followers thought-provoking business questions as well as provides links to, and information about, new podcast episodes, industry trends, marketing strategy tips, and insights based on his experiences.
Engage Your Target Audience With Content Marketing
With effective content marketing, you can reach your target audience and increase conversions. There are several ways to market with content to boost revenue, grow your brand awareness and recognition, and build relationships with your prospects and customers.
And don't forget to extract more value from every piece of content you create.
To get started, determine which type of content works best for your business and audience, and develop a content marketing strategy to begin boosting your bottom line today.
Editor's note: This post was originally published in August, 2019 and has been updated for comprehensiveness.
Don't forget to share this post!
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What Is Content Marketing?
Useful content should be at the core of your marketing.
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Content marketing is used by leading brands
Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere . It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
Here is just one example of content marketing in action:
Content marketing is good for your bottom line — and your customers
Specifically, there are four key reasons – and benefits – for enterprises to use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Content as a profit center
Content is the present – and future – of marketing
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Marketing is impossible without great content
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
- Social media marketing : Content marketing strategy comes before your social media strategy.
- SEO : Search engines reward businesses that publish quality, consistent content.
- PR : Successful PR strategies should address issues readers care about, not their business.
- PPC : For PPC to work, you need great content behind it.
- Inbound marketing : Content is key to driving inbound traffic and leads.
- Content strategy : Content strategy is part of most content marketing strategies.
What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers?
If you are intrigued and ready to learn more, we can help. Here are a few popular ways to dig in:
- New to content marketing? Check out our getting started guide , where you’ll learn the definition of content marketing, as well as basic steps for putting a content marketing plan in place.
- Need a content strategy? Read the CMI Content Marketing Framework , which outlines the essential building blocks for a successful content marketing program.
- Looking for some content marketing examples? Download this e-book: 40 Content Marketing Examples .
- Are you in marketing leadership? Subscribe to our free magazine, Chief Content Officer , to stay on top of the latest industry trends.
- Need advice specific to your organization? Contact our consulting group , led by strategist Robert Rose, to find out how they can help you meet your content marketing challenges.
If at any time you have questions about content marketing, don’t hesitate to reach out and ask us .
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In digital marketing, content writing is all about educating or entertaining, and copywriting is all about persuading. You'll typically perform content writing when creating organic...
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