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Create a 3D Online Exhibition of Your Art
by guest writer Erica Goldemberg
3D virtual exhibitions are an exciting way of promoting individual artists, art events, galleries and cultural spaces to a worldwide audience.
Inside a custom-built 3D virtual exhibition featuring artwork by Leslie Kell.
In these “new normal” times, lockdowns are a frequent measure of protection against COVID. Online exhibitions have become a great alternative for art lovers, offering an enjoyable, risk-free viewing experience.
Although online exhibitions have been available for years, the latest technology gives artists and event promoters creative control over the virtual environment. A wide variety of virtual gallery interiors are available and can even recreate an existing physical space if desired. The ability to customize wall colors, flooring and ceilings, and add frames to virtual art allows you to reflect your personal style and integrate cohesive design elements.
Virtual exhibitions are convenient and accessible, open 24 hours a day, 7 days a week for the duration of the show. They may last a week, a month, or even exist as a permanent exhibition that can be regularly updated. Online exhibitions reach a global audience of collectors who, although not able to visit the physical space, can remotely access a rich and interactive experience.
Enter the virtual space at will. It’s queue-free and can be revisited whenever desired. And since repeatedly viewing the display helps collectors develop an understanding and appreciation for the artist’s work, there is significant long-term benefit in terms of recognition and sales.
Visitors to the gallery can navigate different rooms at will, and select works to view up close.
A curator can prepare for a physical exhibition by first arranging different pieces of art on a virtual and interactive replica. They can make final selections and choose the order in which art will be hung in the show, then preview it online. This is a cost-effective planning system that saves time, money and unnecessary artwork handling. Production, shipping and logistics can be organized in advance. Additionally, the gallery team can work with artists remotely to convey a palpable vision of how the curation will look when in place.
Moreover, a temporary in-person show can last indefinitely in the form of a virtual duplicate. When the original exhibition is replicated online, it has the potential to reach more art lovers. And, it acts as a permanent exhibition record in virtual form on the gallery’s website.
Collectors are increasingly buying exquisite art pieces from the comfort of their homes. Using a virtual exhibition app to create and host an online auction is another way of conducting business. The possibilities are almost endless.
The Artplacer 3D gallery has a feature that shows a menu of every piece of art available in the exhibition.
How to build a Virtual Exhibition
ArtPlacer is a platform for building virtual exhibitions that provides an easy and smooth 3D gallery experience, examples of which are shown in this article. Begin by selecting a Virtual Gallery or renting a VIP one. View images and floor plans of the galleries. Take a virtual tour through an interactive demo that shows beautiful art in the public domain before making your selection. Or, contact ArtPlacer if you want to replicate your existing physical space and they will build it for you.
To set up curation, upload images of artworks to be hung in the virtual space. Order and reorder the collection until you find the proper flow between the pieces. Customize the floor texture, wall and ceiling colors to achieve the overall look you are searching for. Then, select from a variety of frame options to make the art “pop” in the online gallery. Frame options include a variety of natural woods such as cherry, ash and walnut as well as clean painted frames. These are available with and without matting. Or, choose floating frames for thick canvases.
Information is important for exhibition visitors and details such as title, medium, artist name and description should be added to enhance the visual experience. PDF files can be uploaded for viewers to open. They may contain a bio, artist or gallery statement, insights about the curation, social media profiles, website links and more.
After all selections have been made and everything is in place, hit “publish” and your 3D online gallery is ready to share! Promote the event through a link to the exhibition space or to your ArtPlacer profile. Or place the virtual gallery exhibition right on your website through an easy-to-use embed code (see an example below.) It can now be accessed worldwide on any computer or other device.
Take a Tour
Experience the 3D gallery experience right now by viewing the virtual exhibition “Figments” featuring the work of Leslie Kell . A digital artist from Austin, Texas, she has been operating a freelance design business for over 25 years. Kell developed an original technique that synthesizes the artistry of both design and photography. She works with architectural and natural forms to create surreal environments in which her photos are assembled into the spaces and patterns of her designs.
“The space between reality and illusion is where the magic happens. It’s in that moment when they slide into each other and produce a sublime encounter that transcends memory and time. Walk through this surreal exhibit and experience the complex and layered works I’ve created. “ – Leslie Kell
Click “Enter” on the image below to take a virtual gallery tour. See a video of this tour on YouTube here .
Advantages of Presenting in 3D
Virtual artworks presented side by side give an idea of scale and the impact of each piece in a room. Some gallery environments include benches for a better understanding of dimensions. Compare this to artworks presented by themselves on an individual webpage with no room settings or references to appreciate the difference a virtual environment makes.
Through intuitive navigation, visitors can “walk a gallery space” that provides an overall sense of spatial awareness. The entire collection and individual artworks can be approached from many perspectives and at different angles for an experience that mimics real life.
Attendees can zoom in, look at details, inquire and buy artwork directly from the website. Online sales are rising and many galleries and artists are developing new ways of satisfying the growing number of online buyers. Ecommerce that originates within the 3D virtual gallery space reduces “friction” and encourages purchasing.
ArtPlacer has integrated Augmented Reality with the online exhibition space, leading to an array of new possibilities. When visiting the exhibition on a mobile device, this technology gives attendees the chance to superimpose a favorite piece of art on their own living room or desired space as a personalized service. Seeing a piece of art under consideration on their own wall actively engages the visitor with the artist’s work and makes taking the next step that much easier.
The 3D gallery has a pop-up function that allows viewers to inquire, directly purchase, or use an Augmented Reality feature.
The Art World is Moving towards Online Events
Many collectors today prefer looking at art online, hoping to have a delightful experience. Virtual gallery exhibitions are stimulating and give artists a chance to interact with clients in a creative manner. This is not the end of physical shows. It’s a new medium that works closely with live events to provide a complementary and always-accessible channel to exhibit and sell art.
A virtual art expo is an effective way to showcase the talent of the artists and present exquisite art at real scale, viewable by a global audience. Ease of use and navigation on both ends plus the option of customization fits well with the needs of collectors, artists, curators and galleries. Open the doors of your own 3D virtual exhibition. It’s always open and only a few clicks away!
Erica Goldemberg is Marketing Director for ArtPlacer , an art staging app that creates Virtual Exhibitions and previews of artworks in rooms. They have offered a 20% discount on all plans for Artsy Shark readers; use coupon code ARTSYSHARK when signing up.
Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Subscribe to our twice-monthly Updates, and get a free e-book on Where to Sell Art Online right now!
Congratulations and best regards
How do you display sculpture in this kind of gallery?
Hi Angèle! Thank you for your interest! ArtPlacer does not currently support sculptures. We have the feature on our roadmap and hope to start working on it soon!
This was a wonderful platform to work with and easy to navigate. I love the customization features that allows you to showcase the artwork to it’s full potential.
I would like to know the fee the rental for this virtual gallery
Hi! Thank you for your interest! The Virtual Exhibitions are available on ArtPlacer’s Premium plan. You can take a look at the pricing options here: https://www.artplacer.com/pricing/
Note that on my computer (Mac OS 10.14.5, Chrome 89) the virtual galleries don’t work. Your results may vary, but wise to investigate before investing.
Hi Michael! I’m sorry to hear that. I forwarded this feedback to the dev team to take a closer look. I hope we can solve the issue soon!
Speak Your Mind Cancel reply
Trying to find something.
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Create Your Own Virtual Art Gallery With emaze
How cool would it be to have your own gallery where you could present your artwork whenever you wanted without having to physically be there? With emaze, students can submit artwork remotely, which is incredibly useful given that many art teachers are now planning their lessons at home due to the pandemic. While this may sound like a dream, creating your own web gallery of art has now become a reality!
Emaze allows users to create a web gallery of art that is set in a 3D space. With the help of our realistic virtual art gallery template, anyone and everyone can use this software to simulate real or virtual exhibitions. Our technology eliminates the need for coding or web designers! Users can embed live social media feeds, photos, videos, web pages, gifs, and more to their creations.
Here’s what you can do with our platform:
CREATE A VIRTUAL ART GALLERY FOR FREE
Emaze’s platform enables all users to create and display their work. Unlike static image files, our virtual art gallery template is editable, so you can go directly into slides and make changes without needing to delete and reupload the files.
UPLOAD DIGITAL CONTENT
Images: Fill the walls of your virtual space with images from your computer or the internet. Give them a title, a brief description, copyright information, and make them interactive.
Videos: Upload your own or stream ones from the internet. Give them a title, description, and copyrights. Next, alter their dimensions and embed.
Sound: Add music or narration to any type of content and make your virtual space even more interactive.
PPT/PDF: You can easily import and convert your current files to create an emaze presentation that is more dynamic, engaging, and visually appealing.
NO REAL SPACE NEEDED
Create a 3D virtual exhibition presentation to organize, curate, and archive your students’ exhibitions. Choose from a variety of pre-made templates or let us help you design your own.
Want to embed your web gallery of art onto your website or social media? Not a problem! Both the embed code and a link are easily accessible. Additionally, you can share your presentation via email and social media.
DISPLAY YOUR ART
Through our user-friendly, interactive tool, artwork can be accessed all over the internet! You can access your virtual art gallery through any web browser without the need for additional software or download it in a variety of formats, including PDF, video, HTML, and the emaze viewer (offline).
NO UPLOAD LIMIT
At emaze, there is no limit on the number of photos, videos, or songs that can be uploaded, nor the file size. You can upload a gallery of large and high-resolution artwork that is created by hundreds of students, share all artist bios with whoever you like, and promote the art to the right audiences!
Ready to start building your own web gallery of art? Here’s how you can:
- Sign in or create an account
- Select Create from the emaze Dashboard
- Choose Presentation
- From the left sidebar, select the 3D category and find the Gallery template
- Begin designing your virtual art gallery template!
SEE WHAT TEACHERS ARE SAYING
“I wanted to let you know how AMAZING the gallery platform is. I just finished creating the art show for my students. It has been so well received by the community, I have shared a link if you are interested in seeing the show. I also want to share emaze with as many art educators as possible, and am on 5 different social media sites for art educators, a total of over 30,000 members! I have also shared it with my school district: Denver Public Schools, with hundreds of teachers. All I know is that any art teacher who wants to put on an art show NEEDS this platform.” – Jennifer (Denver Public Schools)
“My students are so enthusiastic about using emaze as their primary presentation platform for formative assessments. Emaze is extremely user-friendly, and each student-made presentation is as unique as each individual in the class. The wide range of available templates is incredible, giving students unlimited choices for creating presentations. Students look forward to viewing their classmates’ emaze and are always willing to teach each other how to use the new features they have discovered. Emaze brings student work to life! ” – Donna Mcgouch (Wedgwood Elementary School)
“We are so grateful to emaze for providing the incredible platform that allowed us to showcase and celebrate our students’ artwork! They all loved it, and we are so thankful to have had access to this amazing resource to make it happen!” – Mrs. Maida
The user presentation below features artwork created by the Pre-K-8th grade students attending Duffy Elementary and MacKinnon Middle School.
Create stunning 3D exhibitions of your work using the emaze virtual art gallery template, share, and embed them into your website or blog to truly WOW your audience!
How to Create a Virtual Art Gallery
I have folders full of digital art experiments (glitch art, collage, zines, drawings, 3D models, animations). When I learned about NFTs I was really keen to mint some and organize my first online art show. The idea of creating a virtual art gallery really captured my imagination. But the gas fees were outrageous or at least prohibitive of me making everything an NFT. So I carried on without minting anything and decided to follow a different path. What have I learned?
If you’ve decided to be an NFT collector or a crypto-artist what will you do with all your digital art? Will you stuff it in a computer folder or leave it to float undisturbed in the cloud?
Art is not meant to be hidden, it’s meant to be expressed. People need to see it, share it, talk about it. A work of art follows a journey from the artist to the gallery to the art collector and beyond. This history is just as important to the value of the art as the content. The story of an artwork is called its provenance .
People Buy Stories
As you can probably tell this is all about promoting your art and building your own story. Art shows and galleries play a significant role.
Beeple’s NFTs are famous because of their provenance. Beeple was already a famous digital artist with a huge following. He spent 13 years creating an NFT that sold for $69 million . It was the most expensive NFT ever sold. MetaKovan, the buyer, was a famous crypto investor who became even more famous as the collector. These elements of the story give the art its tremendous value.
As an artist or even as a collector of art you are now part of its story, part of the provenance. If you really want your art to increase in value you must share it, talk about it, build upon the story. Or else it will fade into obscurity along with your investment.
An Arts Community in Virtual Reality
AltspaceVR is a virtual reality platform with it’s own thriving social community. Artists, technologists, entrepreneurs, students, almost anyone can be found there from anywhere in the world. The platform hosts round-the-clock virtual events like concerts, symposiums, church services, raves, weddings, support groups, podcasts, parties, and even art gallery events (wink wink).
The Altspace platform was launched in May 2015. It grew from a community of early adopters to a diverse ecosystem of users, creators and “world builders”. Sadly, on July 28, 2017 Altspace announced it was closing down . The founders couldn’t keep it going. The service would end August 3, 2017 at 7pm PDT. There was a big final party with many sad avatars sharing virtual hugs.
Two weeks later they announced Altspace was back. The community was keeping it alive. There was an outpouring of resources and support keeping the platform going. And on October 3, 2017 they announced that Microsoft had acquired Altspace . Since then the space has continued to grow and expand.
The Perfect Confluence
Recently there’s been a massive influx of users into virtual reality thanks to the Oculus Quest 2 . This VR headset falls right in the sweet spot between good performance and reasonable price. Previously VR headsets were hundreds if not thousands of dollars and required a cable connection to a high performance gaming PC as well as sensors placed around the room to track the motion of the headset. The Quest 2 is self-contained, can track its own position using built-in cameras, and comes with a pair of hand controllers all for less than the cost of a Playstation. And if the price continues to go down and the performance continues to increase, you can expect more and more users flooding into the metaverse.
But right now, technically speaking, you don’t need a VR headset to visit the virtual worlds in Altspace. You can use any Mac or PC to browse around like a video game. But if you can beg, borrow or legally acquire a headset – do it. The difference is like night and day.
Artists and NFTs Invade Altspace
Interest in NFTs has been booming in Altspace for the last year. Especially among artists and crypto enthusiasts. The number of events, auctions, gallery openings, conferences, and discussion groups have multiplied and affected virtually every user on the platform. People are realizing its potential for real benefits in the virtual world.
There are weekly “art walks” hosted by a group called NFT Oasis . From a zen-like gallery on a snowy mountain top to a futuristic cyberpunk city they take users on tours of various worlds and showcase new artists and their work. You may also get to talk to the artists personally even if they are living in England, Brazil, Korea or Podunk.
Several of the artists and collectors on Altspace have already built their own galleries. Fancy penthouse apartments, alien worlds, urban backdrops and more serve as environments for the perfect art show. AltspaceVR has also become the home of BRCVR (Black Rock City VR), An Official Virtual Burning Man Experience.
Build Your Own Virtual Art Gallery in AltspaceVR
Users are able to build their own worlds for free in Altspace. People who build worlds are called world builders , and it’s easy to become one.
First, download the AltspaceVR software. The main site altvr.com has all the links and instructions for Mac, PC and Oculus (Android). Launch the application and create your own account. You can browse around as a guest but you won’t be able to customize your avatar (the character that represents you in the virtual world). Half the fun is customizing your avatar. Follow the startup instructions to learn basic navigation and functions.
Generally, people are helpful and courteous in Altspace. Try not to act like a jerk right off the bat, okay. These funny little puppets have feelings like real people – because they are real people.
Your Own Private World
Each world starts out as a blank universe. It would just look like a big empty space. Worlds are built from templates and kits . A template is like a prefabricated house. You choose the style of building you want and load it into the world and when you enter you have a big empty house ready to decorate. Kits are like shipping containers full of furniture and stuff for your house. Each kit has a different theme like city furniture or sci-fi props. Altspace comes with all sorts of kits ready-made.
Of course if you don’t like any of the standard templates or props you can design your own with a 3D modelling program like Blender . Or you can download them from sites like Sketchfab . AltspaceVR runs on the Unity game engine, just like a lot of other VR platforms. This means you can create your own custom worlds in Unity and import them into Altspace.
This level of skill is usually too much for most users but Altspace is full of helpful world builders willing to share their own templates and kits, or help instruct you. Some all-star world builders will even build a world to your specifications for a fee.
Altspace doesn’t have the ability to buy or sell NFTs within the platform. Well, not currently. Some users are programming their own solutions. Generally users mint their NFTs on market sites like OpenSea or hic et nunc and post the links in their virtual galleries. So if you want to make sales, set up your NFTs on a market site and make it easy for people to find them. Make your own website or a Linktree and keep the links simple.
NFTs Possible In Your Virtual Art Gallery
I’ve spent the last few months learning Blender and Unity and building my own virtual art gallery . I have to tell you having a gallery in VR is like having a gallery in the real world. Your art has so much more impact when it’s 20 feet tall. Your 3D models can become imposing sculptures that you can walk around and into. And there is a steady stream of potential patrons looking for guided tours. It’s a chance to perfect your spiel.
There are other sites that will put your works into a virtual NFT gallery. I have to say I find surfing a gallery through a browser a lonely, static experience. It’s just me walking alone in a gallery trying to get a good view of the art. But putting on my goggles and stepping into a virtual gallery with a group of friends has a real visceral impact.
I still haven’t minted any NFTs. I will when I’m ready. Right now building the presentation is more important. Viewing art on a market site is nothing like having an art happening at your gallery with 50 or so other people. The shared experience touches you and those around you. These little puppets appear life-size to you in VR and they share their excitement and enthusiasm for art and life. This is what builds provenance. It’s so much better than looking at a jpeg on a phone.
Featured image credit: Fine Art Pop! Gallery by [email protected] on AltspaceVR
Share The Story
Darryl Gold is a filmmaker, programmer and multimedia artist in Hamilton, Ontario, Canada.
Nice article, Darryl! Good advice that the story sells the art. Will work on it.
Great article. I just have a quick question, would you roughly know how much it costs to set up a virtual art gallery that enables selling/eshop?
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NFT Gallery: Create Your Own Metaverse Art Gallery
The rise of nfts and virtual assets.
There’s a huge push towards NFTs and virtual art that everyone is buzzing about. It’s not just a trend; even the top art experts agree that this new virtual space for art is going to transform and expand the industry in huge ways. While in-person galleries aren’t going away, virtual reality art galleries are offering people expanded accessibility, incredible digital experiences, and a new way to enjoy fine works and up and coming artists. As art fanatics and tech nerds alike, the team at Spatial specializes in all varieties of virtual meeting rooms. That means that creating your own VR gallery on Spatial isn’t just easy but it’s optimized for the best experience possible. Thanks to the technology of Spatial’s VR rooms, you can create both NFT and non-NFT virtual art galleries for all sorts of audiences. Here’s what you need to know about making a VR gallery on spatial.
Build Your Own VR Art Gallery
When it comes to getting started with a VR art gallery, Spatial makes things easier than ever. If you’re new to the world of VR meeting rooms and spaces , you’ll want to start by downloading the Spatial app and creating an account. From here, you can branch out your works in one of two ways. If you’re not using NFT files, then you’re going to have a very straightforward experience. Just like any file importer, you’ll take your 2D and 3D assets and put them directly into Spatial. If you’re using NFT’s as a collector or creator, then you’ll want to integrate Spatial with your MetaMask wallet. There’s a lot to love about the way Spatial works with other programs, and its integration with MetaMask is seamless and allows you a digital space to display your authentic NFT art works.
Next, it’s time to curate your virtual gallery . From the web, Spatial has Auto-Gallery set up , so you simply need to select the assets you’d like to put up and click Add. Create a new room within the Spatial app in seconds. Not only will you find incredible default environments in which to display your art, but you can upload your own to make the entire room your art. Follow Spatial’s guide to making these custom spaces for easy creation. You can also join an existing room if you wish to add the art to established meeting spaces or other virtual rooms.
Best Practices for Displaying Digital Art with Spatial
There are a few ways to display your digital art depending on its parameters and model. As you can expect, it’s not going to be the same displaying a digital sculpture or object as showing off a virtual painting. Here’s what you need to know.
Art is easy to display with Spatial’s menu for choosing art files and putting them in the virtual room. VR art galleries offer you plenty of room to make the perfect gallery for your works or collection. It’s as easy as selecting the content menu in VR and choosing what piece is going in the gallery. For NFTs, you’ll choose works from your MetaMask wallet. You’re going to simply select your images and click add or you can manually place them anywhere in the virtual room. Curate and create however you like. Utilize our integrations to work with programs and NFT sites you might already use. When the art is selected and available to configure, you can easily move throughout the app and virtual space and place things where you’d like. The walls in the VR gallery are sticky, so all you need to do is line up the work on the wall and it will automatically stick. When it comes to 3D models, you also have a great option for really making those works stand out in your virtual space.
Displaying 3D Works
3D models are easy to display within Spatial thanks to a dedicated pedestal button in the menu. You can place a pedestal under any 3D object to help display it. These pedestals can range in size too so don’t worry if you have smaller or larger works that look like they might not fit. It’s all about finding the best way to display your works and Spatial works with you to build a picture-perfect gallery experience for whatever work you might have. Of course, you might also have 2D images that need more than just sticking to the virtual gallery wall. In those cases, you can add two features that help spruce up your gallery space. Virtual galleries are an incredible place to display 3D renderings of sculptures, pottery, molds, and more. There are countless ways artists use digital software to create works now that exist completely in the virtual world. Thanks to Spatial, there are now purposeful ways to display these works that match the experience of visiting an in-person gallery.
Framing and Info Panels for Wall Art
If you have a 2D piece of art you want placed on the wall, it might look better to add a little something extra to help visitors learn about the work and see it in a professional setting. For these 2D works, you can frame them and add metadata info panels to ensure the works look their best. Frames can be easily added or removed using the frames button and placed over the artwork. The frame will automatically encapsulate the art without any hassle. As for metadata panels, clicking the “i” button next to a work will pull the NFT metadata from the art and create a nice panel of blockchain info to place near the work. This mimics a gallery nicely and helps visitors know what they’re looking at while visiting your virtual gallery.
Build your Business & Brand with a Custom Gallery
With easy to manage tools for building the perfect gallery for digital art, Spatial is the best place to build your VR art gallery exactly. If potential customers join from Spatial’s web app they are able to click on your art and go to the link where they can purchase your art. We have done this successfully with several galleries and NFT companies. OpenSea for example, has a rotating art gallery they curate in Spatial. With resources for video and audio, you can add just about any artistic work to Spatial and display it properly. Virtual art galleries are growing in prominence with the rise of NFTs. Whether you collect NFTs or have your own works to display, you have everything you need to build the perfect art gallery with Spatial.
Join Spatial Now!
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How to Set Up a Digital Art Gallery
Last Updated: February 15, 2022 Approved
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Selling art in the 21st century requires integrating art and the online world. Most galleries have blogs and websites to showcase their artists. Auction houses have started listing auction pieces and selling online, in order to compete with eBay. Many new artists can take advantage of free resources online to market their art. If you sell or make art, then it is a good idea to post your artwork online. It can be used to reach out to current customers or establish new ones. There are many options, so choose the best online art gallery based on your budget. Read more to find out how to set up a digital art gallery.
- If you are a sculptor, this is especially important. Painters can often crop their photos, so that the image is the only thing inside the picture. Sculptors usually need a platform, a background and some white space around the edges.
- Set up a high quality website. This is a great idea for people who want to market themselves to both collectors and galleries. You must buy a domain, choose a platform that can host high-resolution digital media, your resume, a blog, your biography and more. Unless you are already a web-programmer, you should buy your domain and then hire someone to create an attractive site that will allow you to keep a digital gallery for years to come. This requires a large investment at first, but has few long-term costs.
- Join a site that already markets to the online art consumer. Good examples of this platform are Exhibit A, 20x200, art.sy, artroof.com, ArtSpan, FolioLink, ArtPickle and gallery-worldwide.com. They range in pricing. Some high end galleries require an invitation. Some places offer yearly subscriptions for a few hundred dollars, while other places offer monthly rates between $5 and $25.
- Choose to create an online gallery through a free service. This includes imagekind.com, Facebook, Artmajeur.com, Vlad Art Gallery and ShowOffArt.com. The main drawback of using a free service is that you have less control over your images and the people who view them. They can be downloaded off the site. In the case of ImageKind, you are uploading a gallery for free, but people can only buy prints of your work. Make sure to read the terms and conditions closely before signing up for any free services.
- Consider watermarking your images, if you are afraid they will be used without your permission. You can do this with Adobe Photoshop or Google Plus. This is especially a good idea if you are a photographer, because your images may show up on Google Images and be used as clip art.
- Some subscriptions to online galleries come with gallery management software. You would install the software on your computer, and it would help you organize updates to your gallery using this software and then upload the changes when you are ready.
- List the artist, title, media, dimensions and price in the appropriate caption boxes. Your customers should be afforded each detail, in order to help them make decisions.
- Test your shopping cart, if that is the way you have chosen to sell your art. Buy a piece of art and make sure you receive communication about payment and shipping.
- These email blast companies allow you to upload your current customer's emails, create an email from a template and send to your list. They also offer your feedback as far as how many people opened it and how many people clicked on the link to your gallery. These companies offer 1-month trials, so you can try the product before you subscribe for a monthly fee.
- Sign up for free social media accounts, such as Tumblr and Facebook. Cross-reference these accounts with your email blasts and online site. They can help you to make announcements about art sales, new pieces, galleries and shows.
- Figure out your shipping methods before you get an online website. Shipping art is expensive and you should use a service you can trust. Make sure to calculate the shipping cost in the price of your art. ⧼thumbs_response⧽ Helpful 0 Not Helpful 0
- Beware of online scams if you sell artwork online. Make sure payment is secured before shipping any art to a potential customer. In many cases, it may take 3 days to a week for a check, PayPal payment, Google Checkout payment or other type of payment to clear. ⧼thumbs_response⧽ Helpful 6 Not Helpful 0
Things You'll Need
- High-quality camera
- High-resolution images
- Marketing budget
- Website or online gallery subscription
- Image details
- Shopping cart
- Email blasts
- Social media accounts
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3D Art Gallery software for presenting exhibitions on your website
Use the power of an exhibition to inform and engage your audience, curate your virtual art gallery with beautiful lighting, realistic staging and seamless viewing on desktop and mobile.
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Explore our Virtual Art Exhibitions
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How To Create A Virtual Art Gallery in WordPress – Step By Step Guide 
- By: Fatema-Tuz-Zohra Nabila Last updated on: March 2, 2023 13 mins read
‘Art’ is always among the most appreciated element in the creative industry. However, the recent pandemic (COVID-19 crisis) has changed how people cherish art galleries.
According to Artsy, the art gallery business went down by 22% since the start of the pandemic due to a decline in visitors.
However, this also means they saw a rise in auctions and painting sales ONLINE .
If you are an artist or own an art gallery, then it’s crucial that you start investing more in the online realm as soon as possible.
Sure, you can run an eCommerce site with all your paintings there, but that is not the best option.
Remember, buying and selling art are more influenced by emotions than the price. The more you can connect with the viewer, the higher the chance of a good bid.
That’s where a virtual art gallery comes in.
A virtual art gallery will help you create a real-life impression for buyers even when they are sitting at home and double your chances of selling more paintings in the process.
And learning how to sell art online will make it really easy for you.
In this article, you will learn:
- Why you must use a virtual art gallery and how it can grow your revenue?
- How you can easily create such a tour in WordPress, on your own?
- The best way to make the virtual tour more engaging.
And eventually, you will be able to trigger more responses from interested buyers.
So let’s begin.
What is An Ideal Virtual (VR) Art Gallery Tour?
A virtual art gallery tour is basically a 360 virtual tour where you let viewers take a closer look at your paintings or art without a live visit.
The tour will allow buyers to zoom into the images, get extra details on the arts, and maybe, get an option to bid to purchase. As you can tell, this will intrigue art lovers and give them a real-life experience remotely.
The Biggest Benefits Of Using A Virtual Art Gallery
As an artist, there is no better way to blend in with technological advancement than working with VR. If you do some research, you will see that almost all creative sectors are slowly embracing Augmented Reality or Virtual Reality.
Whether you are a painter, photographer, sculptor, or a vivid creative artist, you can easily get into the limelight with your virtual art gallery online.
In fact, it will help you connect more with the prospects and help you get more recognition.
Let us look at some of the main benefits you can enjoy using a virtual tour of your art gallery on your website.
- A virtual tour means the visitor will have full control over the navigation – the prospect will get to move around the gallery on their own and find their favorite piece of art.
- You can further increase the engagement by adding tool tooltips beside your arts, which viewers can click or hover to get more details on them.
- Overall, it will be a personalized experience and the visitor will surely remember it in the near future.
- Since the tour is available online, there is no restriction on the time of visit. So a viewer will get to visit whenever he/she is free and will be able to spend more time choosing the best art.
- Plus, there will be no distraction – no crowd or annoying noises of any kind. This means every viewer will be able to view the best pieces of arts and observe their quality and appreciate the beauty as long as they want, without others standing around them.
- Art is often difficult to read without proper concentration and while in the virtual tour, the viewer will be able to focus in complete silence and give full attention to the art. Thus, a greater chance of emotional connection.
- Modern virtual tours always have ways to make the tour more valuable. You can provide details on the arts using a video, audio, or written text, where you can explain the meaning of the art or the history behind the idea.
- Buyers always love emotional stories. So if you can provide a good story behind your art, you can attract more buyers that may want to purchase just because of the depth of the story this art holds.
- It’s obvious that your art gallery is not just for promotion or recognition, you also have a business goal. It could be a service you provide, paintings you sell, or products you want to auction out. A physical gallery always has its limitations. A virtual tour will enhance the possibilities of reaching more prospects.
- You can get great international reach with a planned launch online. If you embrace proper product launch strategies, you can expect to get a great number of visitors right from the get-go. Maybe you can host a limited-time auction of antiques or collectibles, or simply want to put your paintings up for sale. Or, you could showcase your talents and expect service enquires for custom art. Simply create a virtual tour with a contact form for the right purpose and get the best bids from prospects all over the world.
- One of the barriers to a live art gallery or art museum is there is a limited time you can keep your doors open. Plus, while people are there, you are always on the run talking to different visitors at different times. So time management is quite hectic. You can overcome these via a virtual art gallery tour.
- A prospect may not have time to visit when you are open. But, he can surely hop onto your website and take a tour whenever he is free. People who are passionate about art will love to get a visit and this tour will ensure they will not miss out on your fabulous art due to lack of time.
- Plus, an engaging virtual tour will mean you won’t need to personally guide them on the art. Proper use of audio and custom text will keep the visitors engaged and guided, while you can wait for them to reach out when they are ready to get in touch.
If you own antiques, you can create a virtual art museum tour to show off your antiques, and get greater value for any items you want to put up for auctions.
How To Create A Virtual Art Gallery Tour Easily on Your WordPress Site
When you think of a virtual tour, it may sound like it’s complicated. But guess what, creating a virtual art gallery tour is rather quite easy, especially in WordPress.
You will find a few VR tools in WordPress that makes it super easy to create virtual tours. And among them, the best one out there is WP VR .
WP VR is a virtual tour builder that has every feature you need to create a complete virtual art gallery that is engaging and can help to convert more prospects effectively. The plugin will make it easy for you to create virtual tours which will allow your prospects to get a 360 panoramic view of your art gallery and get a sense of how it looks in actuality.
Step 1 – Take Finest 360 Photos of Your Art Gallery
WPVR requires you to provide 360 images of the location you want to turn into a virtual tour. So it is important for you to take high-quality panoramic images of your art gallery from the center of different areas.
You can take pictures using a DSLR Camera and then use a stitching app to turn them into 360 panoramic images. Or you can take 360 images using an iPhone which can be directly turned into a virtual tour via WVPR.
The quality is super important since these will be viewed by art enthusiasts all over the world.
Step 2 – Install & Activate WP VR
The first important step is to install and activate WP VR into your WordPress Dashboard.
- Go to Plugins & Search for WP VR.
- Install & Activate the plugin once you’ve located it. Or download the free version of WP VR from the WordPress repository.
- Next, Upgrade to the premium version of WP VR
Here’s some further guidance if you face trouble installing the WP VR plugin.
Note: You can build a complete virtual tour with the free version. But with the premium version, you can make the tour more delightful.
Step 3 – Create a Virtual Tour
After installing the plugin, go to the WP VR General Settings.
- Disable WordPress Large Image Handler on WP VR – this will keep the image quality intact for a better tour experience.
- Enable Mobile Media Resizer – it will resize the tour for mobile and smartphone devices.
- Disable On Hover Content For Mobile – this will remove the confusion between on-click and on-hover content from smartphones.
- Front-End Notice for Mobile Visitors – it’s a great option where you can notify smartphone users with a pre-written notice.
Afterward, hover over the WP VR & Click Add New Tour.
After adding a tour, Add a title to the tour.
- Enable Tour Autoload & Controls option.
- Also, enable the Auto Rotation for the tour. And keep the auto rotation slow so that the doesn’t load too fast.
Step 4 – Upload a Scene
The next important task is to upload a scene. Go to the Scenes menu, provide a Scene ID, and click on Upload .
Give the necessary information with the scene as well. If your art has a title, a dedicated author, and a portfolio of the author, you can add that information accordingly.
After you’ve uploaded the scene and added the necessary information, click on Preview ,
Afterward, you’ll be able to see a Tour Preview on the top right corner of your tour.
If the tour looks okay to you then click publish & your tour will be saved.
Step 5: Add Hotspots to Increase User Engagement
Hotspots are specifically created to make a tour more engaging and interesting. In this case, you can pinpoint an art and add basic details of the art.
How to Add a Hotspot:
- Just below the Scenes menu, go to the hotspot menu.
- Click on a place on the virtual tour where you want to add a hotspot and some coordinates will appear under the Tour Preview section.
- Select the coordinates of Pitch & Yaw . Simply click on the down arrow icon and it’ll be set automatically.
- Provide a unique Hotspot ID .
- Select the type of hotspot you want to have. For now, we’re creating an Info-type Hotspot.
- If you want, you can give a custom icon and color for the Hotspot.
- Add an On Hover Content where you can display text, images, gifs, and even video files.
After you’ve filled in all the necessary fields, you’ll need to update the tour from the bottom right corner of the Tour Preview .
Let’s check the hotspot directly from the website.
There are four types of Hotspots available for the free & premium versions collectively.
Info-Type Hotspots: The Info-type hotspots allow you to display art information, related images, videos, and combinations of all these on a hotspot.
Click here to learn more about Info-type hotspots.
Scene Type Hotspots: You can capture panorama images of your different rooms or halls and connect them using this hotspot.
Your guest can use these to move between all the locations inside your virtual art gallery tour.
Click here to learn more about Scene-type hotspots.
Fluent Form Hotspots: The Fluent Forms Addon is included with the premium version of WPVR. You can set contact forms or submission forms inside your virtual tours using this.
**I’ll tell you more about this later in this guide. So, keep on reading.
WooCommerce Product Hotspots: If you’re using WooCommerce and selling your arts or paintings through it, you can set the products on your hotspots.
Viewers can add them to their cart while roaming inside the virtual art gallery. This one is also available as a premium add-on.
Learn how to sell your arts using a virtual tour.
Step 6 – Advanced Controls & Control Buttons
You’ve created an awesome virtual art gallery tour for your visitors.
Now, what can we do next?
Let me tell you: making your tour better and more captivating using Advanced Controls and Control Buttons .
The important set of features that you can enable to make the tour engaging are:
i. Gyroscope Control
A large number of your viewers will choose to view your art gallery virtual tour from mobile devices.
And you can really impress these viewers if you provide an interactive experience.
Enabling the gyroscope support on your VR gallery will make it respond to their movement and hook them with surprise.
ii. Scene Gallery
Your virtual art gallery will surely have multiple panorama images.
To give your viewers an idea of how large your gallery is, turn on the Scene Gallery option.
It’ll make it easier for your viewers to navigate inside the VR gallery as well.
iii. Tour Background Music
Enhance the experience of your viewers by adding background music .
A soothing background audio that matches the arts or paintings in your gallery will only complement the entire experience.
iv. Explainer Video
An explainer video is a helpful option for your viewers that can make their journey easier and provide some additional information as well.
It will guide your viewers on how to experience the tour, what they can expect in it and a heads up on some of the most interesting pieces of art they’ll experience in it.
Furthermore, you can enable or disable all these Control Buttons, based on how much control you want to give to your viewers.
Bonus Step – Let Your Viewers Easily Contact You
Once you have impressed your visitors with virtual art gallery tours, why leave the chance to connect with them and lead it to something more potential?
With the WPVR Fluent Forms Add-on, you can easily set contact forms inside your virtual art gallery .
You can add them in each scene, so they can choose to contact you any time, especially if one of your artifacts or paintings has got their attention.
This is something that’ll take you one step ahead of your competitors.
Here is what a form will look like inside the tour.
Last year, the number of sales of art and artifacts was 13.3 Billion U.S dollars. So this is a great sign that you too should start using a virtual art gallery to increase your audience engagements and hopefully, grow your business.
So go ahead and create a virtual art gallery for your website using WPVR .
Take help from the latest technology and get the recognition you deserve.
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Nabila is a Content Writer in RexTheme. With her experience in Content Marketing, she provides technical guidance in her writing and uses visual storytelling to present information, especially in the area of Virtual Reality.
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Learn About Digital Art Virtual Art Galleries
Exhibiting digital art presents both new opportunities and challenges for curators and galleries. Factors like hardware, internet speed, and digital literacy can become barriers for digital art audiences, while adapting new technologies and art practices expands the types of experiences art galleries can offer.
In the programs linked below, artists and curators discuss and demonstrate different methods for creating virtual galleries. A virtual gallery can reference real-world physics and navigation, exist solely as a webpage, mobile app, social media campaign, or take any of the forms afforded by digital art. Through these programs we explore a multitude of experiences through virtual galleries.
Conceptual – A style of art where the idea is the primary focus, with aesthetic or technical concerns being less emphasized.
Contemporary – Current or happening now. When talking about art, contemporary refers to work created since the 1980’s.
Critique – To assess and provide a detailed analysis of something. Artists often engage in critiques as a group activity to further their work.
Curator – The role of selecting art, historical objects, or live performance for display. Curators often work with galleries or museums and their tasks often intersect with education, research, and conservation work.
Discourse – The large discussions being had by people across a specific field or on a specific topic.
Modern – When talking about art and spelled with a capital “M,” Modern refers to art styles and philosophies that were popular between the 1860’s and 1970’s. This era also saw the development of the art gallery as we encounter it today.
Privilege – An advantage available to a certain group or individual.
Sociobiological crises – An urgent problem or disaster occurring as a result of human society’s effect on the rest of the planet, such as climate change.
White cube – A style of art presentation in galleries. These spaces are often rectangular rooms, with white painted walls and white lighting. This style of presentation emerged in the Modern art era.
The Virtual White Cube
The temporary closure of art galleries and museums during the COVID-19 pandemic led to the creation of many new online exhibits, programs, and galleries. In this panel discussion held early during the pandemic, curators discuss what it means for art when the gallery space is recreated online. What affordances and limitations are created within the virtual ‘white cube,’ and what are other models for representing art online? Speakers include Lillian O’Brien Davis (MacKenzie Art Gallery), Wendy Peart (Dunlop Art Gallery), Eric Hill (Dunlop Art Gallery), and Emily Fitzpatrick (Trinity Square Video). Live-streamed May 7, 2020.
Building a Virtual Gallery in Unity3D
Regina-based digital artist Ryan Hill discusses his virtual exhibit created for the Dunlop Art Gallery. In this live workshop create your own virtual white cube gallery with basic techniques. Learn how to present different media including sculptures, videos, and images, in an interactive 3D space created in Unity 3D. The workshop includes a discussion on the advantages and challenges about creating work in this format, and strategies for sharing it with audiences. Live-streamed May 14, 2020.
What is New Media Art?
What defines ‘new media art’ as a genre? How does technology change our relationship to images, art, and each other? Focusing on new media work from the past four decades, this discussion explores common themes of the genre. We are joined by new media art curator and critic Shauna Jean Doherty and MacKenzie Art Gallery curatorial assistant Lillian O’Brien-Davis. This panel discussion is intended for audiences both new and familiar with new media work. Live-streamed June 11, 2020.
WellNowWTF? Online exhibition tour with co-curator Faith Holland
What does an online art exhibit look like? Join co-curator and digital artist Faith Holland for a tour of the exhibit Well Now WTF?. Featuring over 140 Canadian and international artists, the exhibit includes video, GIF, and web-based work in its intended platform. Praised for its timely reflections, “[the] exhibition brings some cynical dystopian wit to distract from (or frame anew) the information overload, art-world privilege and sociobiological crises defining this moment for many.” (Leah Sandals, Canadian Art) Live-streamed May 21, 2020.
Content advisory: mature language and/or imagery in use.
DAiR v1: Video Games by Artists
Tour this exhibition of six digital works created by Saskatchewan artists. DAiR v1: Video Games by Artists explores the conceptual, creative, and narrative boundaries of video game design to explore its potential as an artistic medium. Each work investigates an aspect of our contemporary moment, making inquiries into the subjects of care, control, mental health, isolation, and shared crisis. The exhibit is available as documentation and recorded gameplay. Exhibition originally ran March 4 – May 26, 2021.
Things to think about
- What kinds of digital art experiences resonate with you?
- What are some tools and processes we can use to create those experiences?
- What technologies are you already using to experience digital content?
- What roles do artists play in mainstream online platforms?
Download Teacher Resources
How to start a successful online art gallery.
Strategies, tips, and digital platforms used by the artist and gallerist Jasper Wolters.
My name is Jasper Wolters and I’ve been an artist since 2004 (graduated from the Academy of Fine Arts in Hertogenbosch). I began my career working as a freelance graphic designer and concept designer.
Nowadays, I’m working as an art producer for WOL75 Creations , a creative agency for interactive art. During the day I work on these matters and during the evenings I create mixed media and digital art.
In the beginning, I didn’t focus on selling art… but I was always looking for new opportunities. Unfortunately, it took me a while to find the right platform and partners to display the art I was creating. I was struggling with everything: the production, the sales, and the distribution. Until everything fell into place.
I hope my journey helps you with yours.
Instagram post created with ArtPlacer’s Library Spaces .
My first physical gallery
A few years back I decided to start doing research to find the best materials and partners for the production and selling of my art. A specific question crossed my mind over and over: “How would I like the experience of buying an artwork to be?”. And one step at a time, I started envisioning my first online gallery.
Personally, I prefer to buy works of art from the artist himself/herself. where I can get to know the artist in the flesh and talk to them to establish a personal connection. Truly get to know them, their story, motivation and art. Also, as a buyer, I expect an excellent shipping service. I want to know that my new investment is being taken good care of on its way home. Additionally, I appreciate a good service after receiving my favorite piece of art to close a professional and highly enjoyable experience.
With these points in mind, my research continued, but all parties I found didn’t facilitate the experience I was envisioning. Then, in 2019, an opportunity came along and it felt like the first step I should have taken.
The start of my virtual art gallery
In 2019, we were renovating a part of our home as a studio, but the space was really big. So, the idea of building my own gallery was born. It was no longer going to be just a studio but an artist-run gallery, too.
And then, of course, I needed an online shop.
I started with a very simple website, but in March 2021, when the pandemic hit, the site started getting significantly more views each day.
According to the Art Collecting 2021 report by Artsy, “The online art market has doubled in value year over year, making up 25% of the overall art market in 2020. Over the past two years, collecting art online has gone from a novel activity to the norm.” The internet has become an increasingly important channel for driving purchases, so I wanted to make sure that gallerywol75.com was as customer-friendly as possible. I wanted to provide the best experience to cater to my buyers.
I spoke to different parties and investigated other galleries and marketplaces that were successful.
I found Shopify to be the right platform to build my shop on. I think of visitors who come to my site as collectors who just walked into my physical gallery. Shopify gives me full control over how the site looks. They have plugins that have helped me achieve that specific look and feel that I was aiming for.
I partnered up with ArtPlacer for the customer viewing experience. The ArtPlacer integration keeps my visitors engaged and inside my online gallery for longer periods of time. The visualization of art in their homes using Augmented Reality technology (“View in AR” button), or the image mockup (“View in my space” button), enables my collectors to make informed buying decisions, with visual support. If you don’t know about this tool yet, I recommend that you head over to my site to check it out. It’s a game-changer.
I chose Veristart for the digital Certificates of Authenticity, and excellent partners to help me with the shipping process.
In March 2021 the new website went live. And I was thrilled.
How to provide the best art-buying experience possible?
The main reason that I started an artist-run based gallery is that I want art lovers to establish a personal connection with the artists. This is an important value for Gallery WOL75.
”Try before you buy” ArtPlacer’s integrations.
On my website, I offer the possibility to plan an appointment with our advisors, without any commitment to purchase. I find it important to get to know the customer. Understanding what they are looking for, what their interests are, what’s important to them.
Once we have covered the bases, we explore with our Advisor which artworks can suit the customer. We offer the possibility to meet the artist in a one-on-one online meeting to create an extra connection with the piece or pieces, and get to know the artist and the meaning behind their work.
Virtual visualization with ArtPlacer
Another important thing is to advise them on where to place the art in their interior. That’s where the advisory services and the ArtPlacer visualization come in. The customer attends an appointment and the Advisor guides them using the ArtPlacer tools to create accurate setups, using real dimensions.
Put yourself in the customer’s shoes and try to create the best experience possible.
As a customer, you would like to see the artwork hung on your wall and know that you chose the right spot, and artwork for your interior. So, our first step as an online shop is to get as close as possible into the buyer’s home.
With ArtPlacer Augmented Reality technology you can bring an offline personal experience into an online environment and start crossing over online and in-person purchases.
ArtPlacer AR offers the possibility to see art hung on walls virtually, instead of doing an offline trial placement.
I searched for a long time for the right partner who could achieve this. Finally, I came across ArtPlacer, the most user-friendly gallery app my store could have.
The art lover can choose from 3 varied ways to see artworks on a wall, in just 1 or 2 clicks. They can also place additional pieces on a wall. Besides enabling visitors to try the artwork in their houses with just a smartphone or a tablet, we offer free advice. We display different tools to contact us, like live chat, e-mail, or video calls. The customer can choose in which way they would like to receive personal advice from our experts.
Sample Room Widget at gallerywol75.com.
Certificates of Authenticity
Another customer-friendly approach is that after the delivery of the artwork, the collector receives a digital certificate of Verisart. A certificate of authenticity (COA) is a document that proves that a work of art was created by an artist. I’m committed to exclusivity, at Wol75 every work of art has a limited edition or it’s an original.
I collect art myself and exclusivity and authenticity are important for me, I believe they create value for the collector. I was looking for tools to create a COA for my artworks which I sell all over the world and I found Verisart. They have Secure Digital COA with blockchain technology. I use these digital certificates of authenticity instead of paper certificates.
The prices in my gallery include shipping costs, so collectors are not surprised at the end with an extra fee. Also, when the artwork is shipped and delivered I like to make a personal call to the art lover to see if everything has been delivered properly and see if they are satisfied or have any questions.
ArtPlacer’s buttons in artwork page.
Looking to transition from offline to online sales?
I would recommend that you create a clear vision and surround yourself with people who can help you realize that vision. My girlfriend is a Communications specialist, and she also motivates and inspires me to make my dream come true.
Do research, ask a lot of questions to artists who already have a successful online shop, and listen to their learnings. Then, decide what you can do by yourself and what you need to outsource.
I have the skills to design my own online gallery, but needed help with the technical stuff. I struggle to handle social media… to lead customers to your social media profiles you need to have a plan and a strategy. That’s why I started to invest in a content marketer and a gallery app. Look for specialists around you.
And most importantly… believe that you can make it happen, even if it takes longer than expected.
5 essentials to curate your virtual art gallery
6 resources to reach bigger audiences
Beyond the canvas: Artists share how they market their artwork
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How do i set up a virtual gallery.
Creating a virtual gallery is done in about four steps:
- 1. Create an account If you have not registered already, please go ahead and create a free account .
- 2. Upload your art You will need to upload at least one artwork to try out all the other features we offer. The upload link will be displayed right after the registration, but if you want see how it works beforehand, please have a look at the tutorial: How to Upload Art .
- 3. Create a virtual exhibition This is done in art.spaces and requires a few more steps. Before you start, we recommend to watch our short video tutorial: How to Create a Virtual Exhibition
- 4. Upgrade and publish Publishing content (art and exhibitions) is only possible with one of our paid plans starting from USD 12 a month. If you represent more than one artist, it might be a good idea to start with the REGULAR package.
Virtual Art Gallery - a virtual extension to your art gallery
The year 2020 gave us all a lot to adapt to – new ways-of-working, connecting, and communicating. The shift from physical to digital accelerated, and we were thrown years into the future. But as huge Art fans, we found that something was missing from our lives – visiting art galleries and museums.
Following is a brief on our new spin-off product, Virtual Art Gallery , designed for Art galleries to grab hold of the current momentum and leap into the future.
How can the Art experience be transformed into digital?
We know more than well that physically exploring and experiencing Art is irreplaceable. But through meticulous research, we found a way to satisfy our insatiable hunger for Art. Our goal is not to compete with real Art or replace a physical gallery experience but to extend it to a virtual dimension.
Virtual Art Gallery has been designed and developed for Art professionals to solve their specific problems and match their workflow.
Virtual Art Gallery bridges the gap between physical and online presence. It is not a replacement but an addition and a way to scale your sales and marketing efforts with as little extra effort as possible.
Explore Jani Leinonen Virtual Art Gallery here: https://webar.arilyn.com/janileinonen/ or scan the QR code below with your mobile device's camera.
Create virtual exhibitions quickly and effortlessly
Virtual Art Gallery is, by its name and definition, a virtual extension to a physical gallery. It is a tool for galleries to extend their reach and to connect Art to their lovers. Virtual Art Gallery can display any works of Art. Be it pictures, videos, or sculptures as 3D models or photogrammetry models.
You can immerse the Art buyer in a curated exhibition with spatial context.
The Virtual Art Gallery Creator features multiple pre-designed gallery spaces. And if that is not enough, you can even commission your own custom gallery space to match your physical gallery. Of course, you can also get creative, as there are no physical restrictions in virtual architecture! You can even design the gallery space around the Art you want to exhibit.
You can visualize the end experience to match your Art gallery's brand elements. If you wish, you can even add background audio.
Virtual art galleries are ready-to-publish content for your marketing channels.
Art galleries can leverage their current channels with materials already at their disposal. The minimum materials needed are photographs and information about your Art. It only takes minutes to create a virtual exhibition by hanging the Art to the virtual walls.
A virtual gallery can also save time and effort spent creating printed materials or updating multiple websites and online viewing rooms (OVR) with custom content. As the gallery is shareable like a website, you can spread your experience through your current channels and communications.
Designed for maximum impact
Virtual Art Gallery is designed not only for the Art professional but also for the Art buyer. Visiting a virtual gallery is effortless and highly immersive.
You can spread your virtual art gallery via email and social media. The Art buyer can follow the link and experience the exhibition immediately from a desktop computer or a mobile device, without app downloads or installations.
Display your Art online to extend your physical Art Gallery's presence, reach and impact.
The Art buyer visits the virtual gallery like a physical one. After visiting the gallery and finding their favourite piece, the Art buyer can contact the gallery directly. They can ask for more information, request a private showing, or acquire the Art immediately. Virtual Art Gallery is not aiming to replace your physical gallery or sales processes. It seeks to extend them.
Why Virtual Art Gallery is a big deal?
Virtual Art Gallery is almost as good as the real thing but infinitely more accessible. The virtual experience is familiar to gallery visitors, private, safe, and without disturbances, focusing on the Art itself.
A virtual exhibition is a way to reach millennials and generation Z Art buyers in a way that is natural to them. They are native to digital platforms and require experiences that stand out and speak to them in their language.
The world is transforming from physical to digital, and the world of Art sales is no exception. The Art itself will always remain physical, but you can scale its visibility online to make your Art available for more potential Art buyers.
Virtual Art Gallery enables galleries to display their collections with no physical limitations. Think multiple simultaneous, always-open global exhibitions with virtually unlimited wall space.
Follow Virtual Art Gallery on social media to stay on track with all the fantastic exhibitions that go virtual. We will be presenting our clients' galleries and showcase our ever-evolving collection of pre-designed architectural gallery spaces.
Explore Virtual Art Gallery from the QR codes below. Scan them with your mobile device's camera.
Modern gallery space:
Classic gallery space:
Cosy gallery space:
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The Complete Guide On Virtual Art
Virtual art , virtual reality art, and VR art are all terms used interchangeably to describe the technical virtualization of art. And unlike other art forms, this type of art exists only with the observer, and collapses or erases the distance between the artist (creator), the viewer (recipient), and the art piece itself. Since viewers are able to control their surroundings with movement and different gestures, all the elements are merged into one, integrating everyone who participates in the artwork itself — usually through video clips, speech clips, breathing, and even virtual representation of the participant.
Artists have been creating virtual artwork since the late 1980s (or earlier, in some cases) with the technological tools developed around that period, such as data clothes and data gloves, generators of 3D sound, stereoscopic spectacles and screens, visualization casks, and other human-machine interfaces. Today, exponential advancements in technology have brought us virtual reality technology that provides a fully immersive virtual art experience. According to Frank Popper , a pioneering art historian who greatly contributed to the field of virtual art, a great deal of contemporary art has become virtualized.
Convergence Of Art And Technology
Virtual art emerges from those illusionist art created in ancient Pompeii to more recent genres, such as immersive cinema, Kinetic art , and Op Art , that often explore virtual movement, colors, light, sounds, vibrations and more, that reside in the realm of experiential elements of art. However, virtual art could finally take its truest form due to the invention of VR casks, helmets, and spectacles. It is the art that allows participants to immerse themselves in the artwork and interact with it, all through a technological interface.
In the 1980s, the creators of interactive artworks, such as Myron Krueger, Grahame Weinbren, Lynn Hershman, and Jeffrey Shaw, typically worked alone. At first, virtual art developed in advanced research institutions that were equipped with the right technology —which was quite expensive at that time. That is when the boundaries between art and technology began to break down and started to converge. Now, there is a large network of artists who work in research institutions on the development of virtual realities.
The beginning of the 1990s brought improved consumer electronics when high-performance computers came on the market at an affordable price. Now, it was possible to depict 3-dimensional shapes with up to 500,000 polygons. What also allowed interactive simulations was the possibility of real-time operations, introduced by the Silicon Graphics Workstation . New art installations were created and were putting the viewers more intensely in the image, as well as involving them in the actual creation of the art piece. That’s when artists began to actively participate in the development of VR technology.
What Is A Virtual Gallery?
In the 1960s, André Malraux, a French cultural theorist, was the first to advocate the idea of a museum without walls. In his work “ Le Musee Imaginaire , ” he described the shift in how art was understood, taught, and studied. The phenomenon of the virtual gallery could be traced back to his concept of virtual museums. What allowed for a colossal virtual museum to appear is the advent of the Internet, which took Malraux’s original ideas even further. According to Malraux, the art museum is the ideal location for displaying art, which can be seen today with an array of a whole new set of possibilities. The concept of virtual museums was introduced in 2004 as a means to improve the visitor experience and overcome the limitations of real museums. Furthermore, people get access to various benefits of virtual museum resources, e-learning, and online collections
Just like a virtual museum, a virtual gallery can be defined as an organized and systematic collection of digital artworks in different formats, offering flexibility to visitors for interaction and communication as per their interests and needs. Traditional art objects have no longer physical space in the virtual settings and are now available through an advanced computing system with augmented curatorial touch. A virtual gallery is, therefore, a digital entity that draws on the characteristics of a gallery in order to enhance and complement the gallery experience through interactivity, richness of content, and personalization. It can refer to the Internet, on-site, or mobile offerings of traditional art galleries in a virtual environment, or it can be born-digital content, like digital art , virtual reality (VR) art , net art, and more.
Benefits Of Virtual Galleries
Running an art gallery can be both challenging and rewarding. Holding events, galas and exhibitions is an exciting part of building a reputation within the art community, and you can enjoy the complete freedom of choosing the artist and artwork you want that is an expression of your creative spirit. However, running a traditional (physical) art gallery is not the only way to go – many gallery owners can now offer art pieces in a virtual art gallery setting, while some even sell digital artwork that can be enjoyed with VR goggles and other types of technological tools. Even artists can build and launch their virtual galleries to showcase their work and increase potential sales and exposure to a different audience group.
Thanks to the recent technological advancements and affordable consumer computer products, it is fairly inexpensive and easy to set up a virtual exhibit. Upon entering the digital realm, fine art, original art, and virtual art have all become accessible to a wider audience. That automatically makes searching and shopping for artwork much simpler because potential buyers can easily look for art by artist, price range, category, and other readily available preferences. The world of art has moved to the digital realm because most consumer purchases, even in the art world, begin with an online search.
- Always open
A virtual gallery or exhibition is always accessible for people who want to soak up some art and enjoy culture whenever they wish. You won’t risk getting the exhibition dates wrong or reaching the gallery only to find that it’s closed on Sundays or Mondays. Virtual galleries are open 365 days a year, 24 hours a day, ready to take you on a virtual tour of their exhibitions.
- Free admission
Getting to a gallery booth at a high-end art fair can cost you both traveling time and money, while virtual galleries won’t cost you a dime. You can visit galleries on the other side of the globe in a matter of seconds and for free. There are no bus or plane tickets or entry fees to see a wonderful exhibition in Paris or London.
For example, if you wanted to see the Christ statue in Rio de Janeiro before, you would have to travel there to see it. Today, you can explore it online with the Google Arts & Culture app and website. The VR experience is expected to play a significant role in the future of travel, as well as in increasing the accessibility of different cultural content.
The most visited painting in the world is the Mona Lisa (Louvre Museum, Paris). It attracts hundreds of thousands of visitors every year, and if you’re in Paris, you should definitely go to see it. However, once you’re in front of the Louvre, there is a chance you may not be able see it easily. Those who want to see the Mona Lisa are waiting not only to see it but to take selfies, as well. Moreover, you won’t be able to get close to the protected settings of the painting because of the crowd and raised cameras, elbows, and hands that will obscure your view. With virtual galleries and tours, you don’t have to “fight” to get the best view.
- Getting closer for a detailed view
Whether you are in a half-empty or crowded gallery, visitors are not encouraged to get close to the exhibited artwork. However, a virtual art piece cannot be knocked over or get dirty because it’s, well, virtual. In virtual galleries , visitors are actively encouraged to interact with the art pieces.
- Promote art online
Young and up-and-coming artists in the art world can build their own virtual galleries and use them for promoting their art online. Social media is an integral part of every art marketing strategy, but artists cannot rely solely on that method. Having a virtual art gallery where an artist can publish an interactive online exhibit and build a digital library of portfolios, can put them a step ahead of others. It is an important helping hand when it comes to building a reputation in the art world, building a following, and increasing the value of their art and potential sales.
Virtual Art As A Full-Sensory Experience
Visiting a museum or gallery, seeing an artwork up close, and (when allowed) touching or hearing the art is when people enjoy art the most. Then, it becomes a full and immersive sensory experience. Whether we are talking about contemporary or classic art, there is always room for technology, and innovators continue to prove their benefits through augmented reality (AR) and virtual reality (VR) technology. Today, artists can use VR technology in so many different ways, including exhibiting their work in virtual spaces or even using virtual painting techniques.Although the virtual art technology is still in its early stages of development, some artists are already revolutionizing the exciting virtual art scene. Companies like V21 Artspace continue to develop new ways of data sharing and archiving content, ensuring that virtual art exhibitions are accessible to a broader audience. V21 Artspace based in the UK, uses laser scanning technology to capture real-time art and culture exhibitions and create 3D exhibitions and art gallery tours. These interactive online collections of 3D models of art can be viewed on all online platforms, which is crucial for accessibility and audience development.
Vr Technology And Projects
Virtual reality (VR) can be defined as an artificial environment that is experienced via sensory stimuli provided by a computer. In VR, your actions partially determine what happens in the environment. To engage in a VR experience, one needs special VR headsets or goggles. Top-of-the-line VR goggles have their own motion sensors, lenses, displays, and even game controllers, while the less expensive sets only require a smartphone and app.
Many virtual projects are created using Unreal and Unity software, while the most popular virtual reality software for the virtual arts is definitely Google’s Tilt Brush . Artists can choose any brush and color around the virtual space to express their creativity, and it is quite different from painting on canvas. Other technologies allow creatives to create animation, scanned photos and paintings, and even already-created objects that can be transformed into a VR format.
Beyond the spheres of contemporary art, there are VR projects in motion that focus on classic artworks, such as the VR work of The Mona Lisa to The Scream by Edvard Munch . This project works with the HTC Vive VR headset and includes a glove or controller to interact with the VR space.
Artists Gaining Momentum Within The Virtual Art World
Virtual art goes beyond the mere viewing aspect of it because it includes the immersion component. That component doesn’t leave anything out of the experience because it allows users to hear, see, and manipulate their virtual environment. More and more artists are beginning to embrace virtual reality as a creative medium, virtually sculpting and painting with tools that are unrelated to their intended result. Art has transcended the physical world, thanks to specially designed interfaces, motion sensors, and the use of Oculus Rift, a lineup of VR headsets developed by Facebook. Google’s Tilt Brush — a 3D virtual paintbrush uses Rift as its platform, allowing artists to paint on virtual canvases. Virtual art created this way is digital but also uses the artist’s hands, removing the physical barriers between the art and the artist.
When working with motion controllers and a headset in 3D, artists say that it feels more natural because the art piece is not constrained to two dimensions on a flat screen. Virtual objects are seen in the same way as real-world objects, and things like depth become intuitive and fluid experience. Virtual art is still in its infancy, but artists that use it believe it has a bright future , as it allows for limitless possibilities in its process through the world of art.
Virtual Art – Exhibitions And Sales
The Oculus Rift brings many different possibilities to artists and galleries. For example, the use of VR apps is one of the most recent approaches — The Renwick Gallery of the Smithsonian American Art Museum, Washington D.C. held an exhibit from 2015-2016 that took place on their viewers handheld devices. They launched the Renwick Gallery WONDER 360 — an immersive, 360-degree virtual tour art VR app that allowed viewers to explore the museum’s WONDER exhibit in 3D. Nine contemporary artists were asked to create a gallery-sized and site-specific art installation from an array of unexpected materials. This virtual reality art exhibit tour is a completely new approach to sharing art with the public because it allowed the gallery’s viewers to see and experience art from anywhere in the world.
For creating such 360 virtual tours, artists and virtual galleries can use the Ricoh Theta 360 camera to shoot architectural spaces, artworks, and virtual tours of buildings.
Many audiences show great interest in virtual art exhibitions, which has proven correct during the coronavirus pandemic — people’s appetite for online art experiences is booming because many cultural spaces and institutions have closed their doors. For example, the British Museum’s online collections page jumped from about 2,000 to 175,000 daily visits in early March and is averaging at about 75,000 visits per day. The virtual tour of the Courtauld Gallery in London got 723% more visitors mid-March than a week before, which is an unprecedented figure.
“Occupy White Walls”
For artists and others who prefer a DIY approach to art appreciation, there is a free video game that allows users to design and launch their own virtual art gallery. The video game is called Occupy White Walls and is available on Steam, a gaming platform. The virtual art gallery building experience features more than 2,000 unique architectural elements (such as stained-glass windows, art deco lighting, and spiral cases) and more than 6,000 artworks ranging from contemporary creations to Old Masters paintings. An AI assistant curator, Daisy, is there to suggest artworks users’ might enjoy and help interpret their collections.
Basically, Occupy White Walls is a multiplayer game – a space where you can create your own museums and build galleries, but it is also a virtual art platform for emerging artists. In a search for inspiration, users can browse a huge collection of other players’ galleries. Besides the opportunity to design their own space, artists can view all the amazing art to draw inspiration.
Integration Of Virtual Art And Video Game
A whole generation of young people has grown up playing video games, and some digital visionaries are making moves to blend virtual gaming and art into one integrated virtual ecosystem. Why? Well, many would argue that the art market system needs fixing. It often happens that the artist gets a very small portion or nothing from the resale of their work at an auction. Also, the rate at which colleges and educational institutions produce graduates is large. Those who graduated with a $100,000 art degree end up in debt with no career in the arts to pursue. According to the 2014 report , a mere 10% of art graduates make their living in the arts, meaning that people don’t have a clear picture of what the art market can support and sustain.
Some technology companies see a solution to this issue in the integration of gaming and virtual art. CryptoVoxels, pixEOS, MakersPlace, and EverdreamSoft CrystalSuite all have projects that combine virtual art and gaming in numerous ways, providing potential financial opportunities for artists.
Virtual Art Has A Bright Future
Virtual art has always been a way for people to immerse themselves in a virtual experience of interacting with their digital surroundings. Doing artwork in virtual reality requires a different mentality, one that is not present with 2D art. The viewer has to be guided through the virtual art space, meaning when the user is either creating art or taking a virtual gallery tour, they don’t have the complete freedom to move around at will. In other words, the user has both the problem and the freedom of exploring the virtual world, and that’s what many artists and galleries may not want.
An increasing number of art galleries and museums (including science museums, history museums, and more) are launching their virtual museum tours:
- North Carolina Museum of Art
- Virtual Museum of Canada (digital source containing stories and experiences contributed by Canada’s heritage organizations and museums)
- Canadian Museum of History
- Speed Art Museum (Kentucky’s largest and oldest art museum)
- Denver Art Museum
- Denver Museum of Nature and Science
- Pitt Rivers Museum (a museum located at the Oxford’s Museum of Natural History in England that displays the anthropological and archaeological collections)
- Kremer Museum
- Smithsonian National Museum of African American History and Culture
- Smithsonian National Museum of Natural History
- Museum of Contemporary Art
- Boston Children’s Museum
- Houston Museum of Natural Science
Art, we know of, is still seen as a single image where there’s control of what viewers can see on a 2D surface. However, virtual art provides an experience that’s happening in both space and time. Advanced technology and many online platforms offer significant opportunities for galleries and artists, as well as those of us viewing art now and in the future. The virtual art medium is limitless and boundless. Although it is obvious that it’s more challenging to paint or build in 3D with the required use of technology, there’s no denying that possibilities of virtual art could be the barely explored multi-dimensional experience that the art world needs.
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To set up curation, upload images of artworks to be hung in the virtual space. Order and reorder the collection until you find the proper flow between the pieces. Customize the floor texture, wall and ceiling colors to achieve the overall look you are searching for.
Sign in or create an account Select Create from the emaze Dashboard Choose Presentation From the left sidebar, select the 3D category and find the Gallery template Begin designing your virtual art gallery template! SEE WHAT TEACHERS ARE SAYING "I wanted to let you know how AMAZING the gallery platform is.
Build Your Own Virtual Art Gallery in AltspaceVR Users are able to build their own worlds for free in Altspace. People who build worlds are called world builders, and it's easy to become one. First, download the AltspaceVR software. The main site altvr.com has all the links and instructions for Mac, PC and Oculus (Android).
A virtual art gallery is not just a website that features images of artists' creative work, but an interactive experience that can take many forms. Thanks to...
With easy to manage tools for building the perfect gallery for digital art, Spatial is the best place to build your VR art gallery exactly. If potential customers join from Spatial's web app they are able to click on your art and go to the link where they can purchase your art.
Create a virtual art gallery via a free service. Just make sure to choose a respectable service where your virtual art will be protected. Consider adding a watermark to your virtual art if you're afraid someone might use it without your permission. Join a community that already markets to online art clientele.
You can choose to create your own website with a digital gallery, sign up for a digital gallery account with an artists' website or use free online galleries. Your choice should be based on your marketing budget and familiarity with computers. Set up a high quality website.
You can select the colors of the walls, and play with the textures of the floors to create the space you desire. When choosing the venue, you are deciding where the artworks are going to be seen, creating the context for the experience you are curating.
This video will teach you how to create a virtual gallery using google slides. To get my gallery to appear in a video format, I played the slideshow and then I used a Screen Recording App...
Position your exhibition title and statement directly on the walls of the gallery. There are a wide selection of fonts and sizes making it possible to fill the wall height with text or make any sized statement on the wall. GRAPHICS The gallery environment can be customised by adding graphic elements that resonate with your exhibition.
The plugin will make it easy for you to create virtual tours which will allow your prospects to get a 360 panoramic view of your art gallery and get a sense of how it looks in actuality. Step 1 - Take Finest 360 Photos of Your Art Gallery WPVR requires you to provide 360 images of the location you want to turn into a virtual tour.
In this live workshop create your own virtual white cube gallery with basic techniques. Learn how to present different media including sculptures, videos, and images, in an interactive 3D space created in Unity 3D. The workshop includes a discussion on the advantages and challenges about creating work in this format, and strategies for sharing ...
Put yourself in the customer's shoes and try to create the best experience possible. As a customer, you would like to see the artwork hung on your wall and know that you chose the right spot, and artwork for your interior. So, our first step as an online shop is to get as close as possible into the buyer's home.
By Artwork Archive. 4.9 (75) Artwork Archive is the most affordable and intuitive art inventory management tool on the market for galleries, institutions, collectors, art consultants, and artists. It provides powerful tools to organize, document, safeguard and showcase your art. Artwork Archive's cloud-based system provides an easy-to-use ...
Creating a virtual gallery is done in about four steps: 1. Create an account. If you have not registered already, please go ahead and create a free account . 2. Upload your art. You will need to upload at least one artwork to try out all the other features we offer. The upload link will be displayed right after the registration, but if you want ...
Create virtual exhibitions quickly and effortlessly. Virtual Art Gallery is, by its name and definition, a virtual extension to a physical gallery. It is a tool for galleries to extend their reach and to connect Art to their lovers. Virtual Art Gallery can display any works of Art. Be it pictures, videos, or sculptures as 3D models or ...
Having a virtual art gallery where an artist can publish an interactive online exhibit and build a digital library of portfolios, can put them a step ahead of others. ... Nine contemporary artists were asked to create a gallery-sized and site-specific art installation from an array of unexpected materials. This virtual reality art exhibit tour ...
A virtual extension to your Art Gallery. Reach more potential buyers and offer them a safe & private Art buying experience. Bridge the gap between your physical & online presence with immersive virtual galleries. Create curated online exhibitions and share them like a website.