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Sample cover letter
Cover letters add context to your CV and when used correctly are a great way to convince employers that you're the right fit for the job. Basic cover letters are most commonly used so take a look at our sample cover letter to help get you started
A cover letter demonstrates to recruiters how well you express yourself so you need to make sure that you don't just repeat your CV or give rambling explanations. Instead use this opportunity to focus on your skills and experience, saving your qualifications for your CV.
The basic cover letter structure covers:
- why you’re writing the letter
- why you think you’re suitable for the job (with examples)
- relevant skills and experience
- summary of your interest in the role.
You should double check what you've written as spelling mistakes or lack of attention to detail will put your cover letter straight on the no pile.
Please be aware that this is an example. Use this cover letter template to help generate ideas and structure your own document but avoid copying and pasting. Your cover letter needs to be original and tailored to the job you're applying for.
Avril Lee 115 My Street Mytown WX55 1CQ [email protected] 07777999888
Harry Smith Graduate HR director Big Company Ltd Woodcotes Business Park The Midlands MX9 6PQ
15th April 2021
Dear Mr Smith
Re: Logistics graduate scheme
I would like to apply for the logistics track of your graduate training scheme, advertised on the Prospects.ac.uk website. As requested, I am enclosing my CV.
I am in the final year of my geography degree, expecting a 2:1. Always intending to have a career in business, I have taken modules on the geography of business and GIS modelling. My final-year dissertation is on changing patterns in retail. During my degree, I have developed my analytical skills and ability to read, manage and present data. I have also become familiar with a range of business intelligence sources.
As you can see from my CV I have experience in:
- Retail - moving from shelf stacker to checkout operator to team leader in my two years with Fresh Foods. I contributed to the store consistently being in the top five for the region by providing excellent customer service.
- Warehouse operations - picking and packing to meet targets over the busy Christmas period.
I have also:
- Worked in and led teams at Fresh Foods, on course projects and in sports.
- Communicated with colleagues at all levels in retail and warehousing.
- Solved problems as a team leader, ensuring staff cover and dealing with customer complaints.
- Worked flexibly doing both early and late shifts and covering for absence, sometimes at short notice.
- Managed my time when combining study with work and sport.
My semester in Germany exposed me to a different culture and improved my language skills. In addition, my voluntary work with young people has increased my resilience and ability to mix with people from all walks of life.
I look forward to hearing from you.
Yours sincerely
(Sign your name here)
Find out more
- Get more information on cover letters .
- If you're applying for a job that's not advertised take a look at an example speculative cover letter .
- Learn more about the 5 things to avoid when writing a cover letter .
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How to: write a cover letter.

by Amber Rolfe
Behind every CV is a good cover letter…
Writing a cover letter is an essential part of almost every job application. Not only do you have to make sure it sells your skills and abilities to recruiters, you also need to do it in a clear and concise manner that ultimately persuades the reader to want to meet you.
We’ve already covered what a cover letter is , but here’s our step-by-step guide to help you get started on writing one:
How to start a cover letter
First things first, you need to do your research.
Take some time to look into the role you’re applying for and the company – and use this information to tailor your cover letter accordingly.
When writing a cover letter, you should find out:
- What does the company do?
- Who are its competitors?
- Who is its target audience?
- What does the role involve?
- What are the essential skills?
Once you’ve found answers to these questions, you’ll be able to make it clear in your cover letter how your skills and abilities match up with what the employer is looking for.
Not only will doing research give you the knowledge you need to tailor your cover letter and CV to the style of the company, it also demonstrates that you’ve got a real interest in the specific role and company.
Cover letter help
How to format a cover letter
Your cover letter should be well-presented, concise and to-the-point.
So for your cover letter layout, use an easy-to-read font, and don’t get carried away with embellishments. No pictures, no Comic Sans, and definitely no word art necessary.
Cover letter examples and samples
How long sh ould a cover letter be?
Aside from ensuring it’s written using clear paragraphs – it also should be the right length. Too long, and you’ll risk rambling (and/or boring the recruiter); but too short, and you’re unlikely to have covered everything.
Aim for half a side of A4 (or one page maximum), and you’ll be on the right track.
Five things you need to stop doing on your cover letter
How to address a cover letter
Cover letters should be addressed to the person dealing with the application. Usually, this will be shown somewhere in the job advert – and if not, don’t be afraid to find out.
Start by visiting the company’s website to track down the name of a relevant recipient. If you have no luck there – there’s no harm in simply calling and asking. Not only will you be able to address your letter accurately, you’ll also demonstrate your initiative and genuine interest in the role.
If you manage to find a name – address with ‘Dear Mr Smith/Dear Ms Jones’.
And if you don’t? ‘Dear Sir/Madam’ will suffice.
How to structure a cover letter
Although there are no set rules on how your cover letter should be structured, making sure it flows well is vital if you want to impress recruiters.
Here’s a rough guideline on what to include when writing a cover letter:
Opening the letter – Why are you getting in touch?
The opening paragraph should be short and to the point, explaining why you’re getting in touch. It’s also useful to include where you found the ad i.e. advertised on Reed.co.uk. If someone referred you, mention their name in this section.
Example: I wish to apply for the role of IT Manager, currently being advertised on Reed.co.uk. Please find enclosed my CV for your consideration.
Second paragraph – Why are you suitable for the job?
Briefly describe your professional and academic qualifications that are relevant to the role and ensure you refer to each of the skills listed in the job description.
Example: As you can see from my attached CV, I have over three years’ experience in the IT industry, and I believe the knowledge and skills built up during this time make me the perfect candidate for the role.
Third paragraph – What can you do for the company?
Now’s your opportunity to emphasise what you can do for the company. Outline your career goals (making it relevant to the position you’re applying for) and expand on pertinent points in your CV – including examples to back up your skills.
Example: In my current role as Senior Marketing Executive at Software Company X Ltd, I have been responsible for increasing incoming client enquiries for our B2B product lines by 156% in under 12 months, which helped the business increase its revenue by 55% year-on-year.
Fourth paragraph – Reiterate
Here’s where you reiterate your interest in the role and why you would be the right fit for the role. It’s also a good time to indicate you’d like to meet with the employer for an interview.
I am confident that I can bring this level of success with me to your company and help IT Company LTD build upon its reputation as one of the UK’s fastest-growing software houses. With my previous experience and expertise, I believe I can start actively contributing to the business as soon as possible.
Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.
Closing the letter
Sign off your cover letter with ‘Yours sincerely’ (if you know the name of the hiring manager), or ‘Yours faithfully’ (if you don’t), followed by your name.
How to: Overcome common cover letter problems
Ready to start writing a cover letter? Download our free cover letter template now
Read more cover letter help & tips
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6 comments on “ How to: Write a cover letter ”
this is all very well but what do you write if you have no previous experience to the job and no qualifictions and you have only done dead end jobs for over 30 years… how can one sell ones “skills” when those “skills” are very basic there are loads of adverts for jobs that say “trainee” “career development” yet in reality the training is basic and one ends up stuck at the bottom as there is no real career development its all just PR
You tell them about all your positive attributes – hard working, punctual, self-motivated, energetic your willingness to learn and succeed in anything you do in life and how that makes you an ideal candidate to add to the continual success at “add company name”
I agree with what you say however in todays world unless you have a first class honours degree from oxford or Cambridge ( or some other uni) unless you are member of this club or that club unless you commit 18 hours daily to your “JOB” unless your face fits unless you have supr confidence without arrogance, with the “right experience” you may as well just put your face between your legs and kiss your a..e goodbye,, cause you will never make it to anymore than dead end low skilled undervalued underpaid low prospects no employment future whatsoever… you can write all you like about what you say … be as positive as positive can be … (Lets face it … any human can be trained to do any job) … but life don’t work like that.
essentially, what you’re saying is that one has to cultivate skills in order to have skills. DUH
in today’s world the most important is the attitude and with such attitude as yours you won’t go far… there is always an option and a way to achieve something, if only you truly want it!
Very helpful thank you!
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How to write a Cover Letter – Guide with Examples

Not every job application requires a cover letter, but every job application can benefit from one.
Along with a customised CV , which should include a strong personal profile, the cover letter lets you add specific information that puts you right at the heart of the job you are applying for. That means it’s really important to get it right.

Writing a winning cover letter is a skill. If you’re unsure what to include, our guide will help you:
What is a cover letter and why is it still important?
How to research and plan your cover letter.
- The basic format of a good cover letter
How long should a cover letter be?
- Address the hiring manager
- Use the job description
- How to market yourself in your cover letter
- How to structure and write your cover letter, with examples
- Use a ‘cold’ cover letter to approach a company you’d like to work for
- How to send your cover letter
A cover or covering letter is a brief, single-page document that accompanies your CV when you apply for a job.
Its purpose is to introduce yourself and to highlight your key skills, particularly those that are relevant to the job you are applying for. It’s your chance to showcase both your personality and suitability.
It’s important to remember that the cover letter is independent of your CV – in other words, it shouldn’t be just the same information presented differently. It needs to position you as the right person for the job by highlighting skills that you have that are essential for the role. For this reason, your cover letter should be tailored to every application.
Some recruiters will receive hundreds or even thousands of applications for a role, so your cover letter is your chance to stand out from the crowd and it’s an essential component of the application process.
Download our cover letter template
“Failing to plan is planning to fail” is a saying attributed to Benjamin Franklin, and it’s true. Planning is key to the success of any endeavour, and it’s certainly true for your cover letter and your CV .
These are the important things you should research before you begin writing your cover letter:
- Who will be receiving and reading your cover letter? This will likely depend on the size of the company doing the hiring – if it’s a small organisation, it may well be the CEO or owner of the business. For a larger company, it will most likely be the hiring manager or the head of HR.
- What skills and experience are listed in the job description? What skills do you have that this role calls for? Do you have other skills that you believe will be of benefit to the company and position? Put those in your cover letter and then detail why you think they’re relevant and important.
- The company and its culture. Any reputable company will have some form of online presence where you can do this research. If they don’t have their own website (which is highly unlikely) then they will most certainly have some social presence: LinkedIn, Twitter, Facebook and Instagram are good places to check.
- The company’s competitors and market position. This information too can usually be found online. Some organisations have obvious competitors – Nike and Adidas, for example – but it won’t always be this obvious. There are free trials available with tools such as Semrush , Ahrefs that can help you identify a company’s competition.
- The sector and any recent news or trends. Which sector or industry do they operate in? Do some online searches for news, using Google or any other search engine with a ‘news’ results tab.
- The organisation’s aims for the coming year and beyond. This information can be trickier to find. You could start on LinkedIn and search for key employees; those with CxO roles may well share goals, roadmaps and more on their profiles.
Building up a good body of information about both the company and its industry will help you tailor your cover letter for each company you apply to. It also shows your passion for the job and sector.
The basic format of a cover letter
Every cover letter you write should be tailored to the specific job role or company you’re applying for, but there is a basic format to follow for every cover letter:
- Paragraph one – The introduction
- Paragraph two – The by-line
- Paragraph three – Show your knowledge
- Paragraph four – Conclusion
Brief, probably less than one side of A4 – 250-300 words maximum.
A cover letter is important but remember, it’s an accompaniment to your CV , not your actual CV.
Address the hiring manager or recruiter
Just like your CV, every cover letter you submit should be written to match the job role you are applying for, and it should be comprehensive and, if possible, personalised:
- Personalise it – find the name of the hiring manager or the person most likely to receive or read your application in the first instance. Addressing a named person shows that you’re thorough and thoughtful in your approach. Sign off with “Yours sincerely”.
- If you don’t have that information and can’t specify a name – then start the letter with “Dear Sir or Madam” – but remember your grammar and sign off your letter with “Yours faithfully”.
You should also avoid tired and clichéd buzzwords .
Use the job description to tailor your covering letter
This is possibly the most vital aspect of the cover letter. If you don’t take the opportunity to state that you have the necessary skills and experience, you may as well not bother!
Detail your skills and provide examples of how you have used them in the past to succeed in your own goals and those of the company you were working for. Mirror some of the phrases used in the job requirements list.
You will most likely need to use different skills and examples for each cover letter, as each job role will require different skills and abilities.
Market yourself in your cover letter
A bit like your Personal Profile, your cover letter is your chance to sell yourself to the people doing the hiring. There are several good ways to sell yourself, and having done your research, they should be easy to include:
- Demonstrate knowledge – of the role, the company, and the sector in which they operate
- Outline your skills, qualifications and goals – any that are relevant to the role and company
- Highlight your social and interpersonal skills – talk about the clubs and/or societies you are a member of, any volunteering you do – anything that shows your ideals and what you enjoy doing in your spare time
How to structure and write a cover letter
These days it’s unusual for cover letters or CVs to be sent as physical copies, but digital correspondence should still be written in formal business language.
There are several ways to format a business letter, but these are the elements you must include:
- Your address and contact details, including a telephone number (mobile or landline) and email address
- The company’s address
- The opening greeting: Dear xyz
Here’s how it might look:
[Date] [Your address line 1] [Address line 2] [Address line 3] [Your phone number and email] [Company name] [Company address line 1] [Company address line 2] Dear [Name or Sir or Madam ],
Cover letter paragraph 1: The introduction
The position you are interested in and why you are applying for it – a brief introductory passage that covers three things:
- Why you’re writing the letter
- What job role you are applying for
- How you found out about the job
Something like:
“I am writing to apply for the role of [job title] in response to an advert I saw on [name of job site]. Please find my CV attached.”
Cover letter paragraph 2: The by-line
This paragraph should be all about you and detail the skills you possess that are relevant to the role, particularly those that have been identified in the job advert or description. Be careful not to reproduce your CV. Mirror phrases and skills that are mentioned in the job advert or description.
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Cover letter paragraph 3: Show your knowledge
This is where you can demonstrate the research that you did before applying. Show that you know what sector they operate in and what they do, and demonstrate why you wish to work there, how you could make a difference, and how you align with the company’s ideals, culture and core values.
In short: show that you’re the perfect candidate!
Cover letter paragraph 4: Conclusion
Your cover letter, the masterpiece that it now is, should end with a clear call to action. You want to secure an interview for this position, so mention that and let them know when you’re available for a callback or contact to arrange it. Don’t be demanding, just be confident and clear. If you plan to follow up with a phone call, then let them know. If you’re not comfortable doing this then end your letter with:
“I look forward to hearing from you.”
Thank them for taking the time to read your letter, and sign off with:
“Yours sincerely [ or faithfully if you don’t know their name ] , [Your Name]”
Use a covering letter as a speculative approach to a company you’d like to work for
Have you noticed a company that you’d really like to work for, but they’re not currently advertising any open positions? In this case, a ‘ cold-contact cover letter ‘ makes a great speculative application letter. Here’s what to include in that cover letter:
- Address the letter formally – Try to get hold of the name of the hiring manager; check their website or call the main number and ask. If not, then address it as “Dear Sir or Madam”. You could alternatively address it to the CEO or Managing Director – once they see it is a speculative application, they will probably pass it to the relevant person within the company.
- Your reason for writing – As there is no vacancy that you are aware of, you should explain why you are writing and what attracted you to the company.
- Mention any contacts – If a friend or acquaintance works at the company and has suggested or agreed that you should apply, then mention them by name and job title.
- Detail your skills and experience – The body of the speculative application should highlight your skills and experiences and provide examples of how you have used them in previous jobs. Then state once more why you’re interested in working for the company; talk about the sector or industry they operate in and show that you have done your research.
- Say what you would like – Which area or department of the company are you interested in? Where would you like to work – sales, marketing, front-of-house, for example?
- Conclusion – Close the cover letter by thanking them for their time and expressing your interest in hearing from them about any job vacancies that might arise.
Remember, each speculative cover letter should be unique.
Send your cover letter
Because you are almost always going to be sending your cover letter online, we recommend that you attach it to your email in a .pdf format. This way, any computer will be able to view the file, and all your formatting will be preserved.
If you need to send your cover letter as the actual body text of your email, your approach will need to be slightly different. First, make sure you format the subject line of your email like so:
Application for [Job Title] – [Your Name]
If you were given a reference number, include that in the subject line as well. Once you’ve done that, it’s time to think about the layout of your letter. The paragraphs can be the same as an original cover letter, but you can remove the addresses, date and signature.
If you’re applying for a job via a job board, you can sometimes afford to scale down your cover letter to its key components.
Check out this example cover letter:
Hi [Name], I am interested in applying for the current vacancy you have for a [job title]. In my current role as [role title] with [company name], I am responsible for [insert relevant experience relating to job advert] but am currently looking to make a step up into a more challenging role with a reputable company who can offer career growth. I am currently on a notice period of [notice period] and can interview immediately. Kind regards, [Name] [Phone number] [Email]
By following these covering letter guidelines and examples you’ll be ahead of many other applicants applying for roles, and one step nearer to securing an interview.
Try to have fun with it – we wish you the best of luck!
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Examples of UK Cover Letters
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- Cover Letter Examples: Why It’s Important
Accompanying your CV, your cover letter can shape the way recruiters see your application. But if you’ve not written one in a while, or ever, it can be difficult knowing where to start. That’s where great cover letter examples can help.
Writing a cover letter with an example makes things a whole lot easier. It allows you to see how things are presented, structured, and worded. A good cover letter example will also provide inspiration for your own application in terms of what to include. Above all else, it provides a starting point, so you’re not left overwhelmed and frustrated.
At myPerfectCV, we have a selection of cover letter examples for job applications in a wide range of sectors. Marketing, customer service, engineering, finance – you name it, you’ll find an excellent cover letter example to guide your own letter, along with template cover letters to give you a starting point.
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Table of contents
Cover letter examples for top jobs, examples of cover letters for an experienced job application, best cover letter examples for career change, uk cover letter examples: benefits, tips when using our example cover letters, top faqs about cover letter examples, start writing a cover letter using our examples, cover letter example for customer service.
Customer service cover letter examples need to set candidates apart in a competitive sector. The candidate does so by highlighting a successful track record with references to boot.
Cover letter example for retail assistant
One of our cover letter examples for retail, this letter highlights key qualities like communication and results orientation alongside relevant skills such as stocking and sales.
Cover letter example for graduate
Graduate cover letter examples don’t come better than this clear, concise description of a candidate’s university background and how it has prepared them for the role of a trainee pharmacist.
Cover letter example for engineer
This engineering cover letter example uses a smart, simple layout to explain how the candidate fits the job requirements, including leadership skills, project management, and quality assurance.
Cover letter example for finance
A great example of a finance cover letter, which specific abilities in tax preparation, financial analysis, and payroll configuring for a role as an accountant.
Cover letter example for a teacher
The introduction to our teacher cover letter example is followed by a clear, concise summary of what they can offer to the school, from OFSTED success to SEN experience, backed by specific responsibilities.
Cover letter example for an admin assistant
Administrative cover letter examples aren’t always from those with job-specific experience. In this case, payment processing and customer service are emphasised from a previous role as a cashier.
Cover letter example for a recruitment consultant
Moving from HR to consulting, this cover letter example works to underline the key skills which are transferable between the two sectors, including employment law, recruitment processes, and organisational skills.
Cover letter example for marketing
Reflecting one of the most common career changes – student to intern – this cover letter example outlines how the candidate’s educational successes make them a good fit for a marketing role.

Make the right first impression
As the first thing recruiters see, your cover letter needs to look the part. Using our perfect cover letter examples, you can get a good idea of layout, structure, and design before starting your own CV. Base your own letter on our simple cover letter examples, or go for something bolder for a creative job application.

Customise your cover letter
Using our cover letter examples for job applications makes it easier to personalise your own letter. Cherry-pick your favourite features, let the example skills and experience inspire ideas about your own career, or even use an excellent cover letter example as a template .

A variety of roles and sectors
From architecture, accounting, and admin to law, sales, and fashion, our cover letter examples span a long list of UK sectors, roles, and experience levels. That provides better guidance for your own cover letter, with an example that’s more aligned with your own experience and skills.


Create a cohesive job application
If you’re looking for a letter template, cover letter examples are a great fit. But what about your CV? Our online builder allows you to match your CV to cover letter examples to impress UK recruiters with a cohesive job application.
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Learn about the company and reflect their values
Get a second opinion from a friend or relative, take a break, re-read and add to your cover letter, compare with a professional cover letter example, how to write a cover letter example.
Writing a cover letter like our examples isn’t as hard as it looks. For starters, you can use the same structure and layout, and even cover the same talking points. Your cover letter should outline what role you’re applying for, why you’re applying, and what makes you suitable for the job. You should draw upon past experience, qualifications, and personal qualities or interests to demonstrate what you can offer in the given role.
How to start a cover letter
Our examples demonstrate several different ways to open your cover letter and address the recruiter. Firstly, you should include the job title and reference (if provided) above the first line of your letter. If you have a name for the recruiter or hiring manager, you should use this to open the letter. ‘Dear Sarah Green’ or ‘Dear Mrs Green’ are perfectly acceptable, for example. If no name is given, you can choose from addresses like ‘To Whom it May Concern’, ‘Dear Hiring Manager’, or ‘To the Directors at [Company Name]’.
How to end a cover letter
Examples of cover letters (UK) can also assist with the way you end your cover letter. There are two main parts to consider. Firstly, you’ll need a closing statement, which thanks the recruiter for their time and encourages a response, such as ‘Thank you for taking time to consider my application. I look forward to hearing from you.’ Next, there’s the sign off. If you have addressed the person by name, ‘Yours sincerely’ is the conventional way to end a cover letter. Alternatively, use ‘Yours faithfully’ if you don’t have a name for the recruiter or hiring manager.
What is a cover letter for a job?
Our UK cover letter examples have one thing in common – they are written to accompany a CV. That’s exactly what a cover letter is intended for. It was traditionally a physical cover on top of your CV. However, with CVs sent digitally, it still remains an important step – and a great way to link the skills , experience, and qualities in your CV to the specific job role you’re applying for.
How many words should a cover letter be?
Using our short cover letter examples as a guide, cover letters should always be concise and to-the-point. In terms of pages, it’s definitely best to stay comfortably within one page with three to four paragraphs covering all the main points. While there’s no hard-and-fast rule for the word count of your cover letter, the guidelines above will usually come to between 300 to 400 words.
How can I explain career gaps in my cover letter?
A good cover letter is a perfect way to explain any gaps on your CV that could otherwise put recruiters off. Be honest and positive, explain that you were taking time to reconsider your career or focus on what you learnt in your time away from work.
How can I sell my limited experience?
Everybody starts somewhere. Sell yourself by showcasing transferable skills gained during your education or through your hobbies, and emphasise a willingness to learn and adapt.
Should I write a cover letter for each role?
Yes! Writing a cover letter for each job application allows you to tailor your experience to fit each role. It will enable you to focus on specific requirements of the job and how your knowledge and skills are the perfect fit.
Build my Cover Letter
Ready to get started on your own cover letter? Whether you’re a recent graduate or experienced professional, myPerfectCV can make the process a breeze. Take a look at our employment cover letter examples, then use our tried-and-tested cover letter builder to create your own.
Simply enter a few details about your career and skills, the job you’re applying for, and the kind of letter you want to create, then our builder will generate a great cover letter just for you. You can customise it further or download it ready to send to recruiters.

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Good Cover Letter Examples for UK Jobs in 2023

The best cover letters highlight your skills and convince employers to interview you. We provide six great cover letter examples below, each one written for different situations or industries.

Writing a cover letter (also known as a job application letter or covering letter) is required when you apply for most jobs.
The cover letter examples below can give you ideas of how to write your own cover letter — no matter what sector of the economy you want to work in or your level of work experience.
Whether you need a situation-specific cover letter or just want to learn about cover letter formatting, we have the perfect examples for you.
Table of Contents
What to include in a cover letter
- Types of cover letters
- Cover letters examples by industry
- Frequently asked questions
Here’s what to include in a good cover letter to make the best first impression:
- Salutation : a greeting to a specific person. If you can’t find a specific person, then simply use ‘Dear [Team] Director.’
- Introduction : a summary of who you are, what role you’re applying for, how you found the position, and what your most notable work experience is.
- Body paragraphs : Two paragraphs detailing your relevant experience, accomplishments, and skills — explaining why your experience qualifies you for the job.
- Closing paragraph : a paragraph thanking the employer for their time and urging them to invite you in for an interview.
Here’s a cover letter template you can use to learn how to write your cover letter professionally:
A good copy-and-paste cover letter example
Dear [Mr/Ms/Mx] [Recruiting Manager’s Name],
Opening Paragraph (Introduction)
Your cover letter opening should contain a self introduction. Write about who you are, where your expertise lies, where you found the job posting, and why you want to apply for the job.
Body Paragraphs
Your cover letter’s second and third paragraphs (it’s up to you how many paragraphs to use) should respond directly to the job description. Describe how your previous job experiences, skills, and abilities will help you meet the company’s needs. To make that easier, you should include exact words and phrases from the job descriptions in your cover letter.
- You can include a bulleted list of your accomplishments
- Make sure to use numbers or percentages to emphasise your bullet points (e.g. Increased online revenue by 13%)
Research the company and find out what their current activities and goals are. Explain how you can help them achieve those goals.
Closing Paragraph
Your cover letter’s closing paragraph is the call-to-action portion of your cover letter. Inform the hiring manager that you’d love to go in for an interview. Provide your email address or other contact information. Thank them for spending their time reading your cover letter.
Yours sincerely,
Types of cover letters (6 examples)
Here are six common types of cover letters:
1. Standard cover letter example
This standard cover letter was written by a mid-level candidate applying for a business analyst position.
What makes this cover letter a good general example is that it uses a traditional cover letter format that you can easily follow no matter your industry. Within the first paragraph, the candidate:
- addresses the HR manager by name
- establishes where they found the job
- highlights some of their relevant experience
The cover letter example

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What makes this cover letter good
This cover letter is formal , to-the-point, and full of details .
Within the first couple of paragraphs, the candidate summarises their interest in the position and explains how their experience makes them a great fit.
Then, they mention a specific need that the company has and explain how their experience fills that need . Pointing back to the job advert shows the employer they’re passionate about the position and have the skills they’re looking for.
To follow up, the candidate highlights some impressive accomplishments , all backed up with hard numbers. This cover letter makes it clear what the candidate is capable of as a professional.
Finally, the applicant ends with a polite call to action, urging the employer to contact them for an interview.
Although this cover letter was written by a business analyst, the tone and format work well in nearly any industry, making it a good example of a general cover letter.
2. Career change cover letter example
Changing careers is intimidating. However, a well-written cover letter is perfect at highlighting the transferable skills you have and makes the process less of a challenge while showing employers why they should consider you.
This cover letter for a career change demonstrates how to effectively apply for a job in a new field. It features three key elements that should be included in any cover letter for a career change :
- a show of passion for the new career
- examples of transferable skills
- evidence of commitment to your work

This cover letter works well because it’s honest and direct . The candidate starts by explaining their passion for social media and why they want to apply that passion to a professional role.
Additionally, they state that they’re suited for a career in social media management without any negativity about their current career in accounting. Most employers value candidates with a positive attitude, so never complain about your current job (even if you really don’t like it) in a career change cover letter.
Finally, the candidate proves their commitment to their desired career path by mentioning that they’ve completed an independent study programme to help them develop relevant skills.
The independence shows the employer that the candidate is self-motivated and has already put in the time and effort to build a successful career in social media, even without having studied social media.
3. Short cover letter example
With so many applicants to evaluate, a lengthy, waffling cover letter can lose the attention of HR managers.
A short but effective cover letter packed full of information about your experience is the perfect way to get (and keep) their attention.
The following concise cover letter example was written by a professional driver with four years of experience. In just six short sentences, they clearly communicate their experience and qualifications.

This cover letter may be short, but it contains a lot of valuable information.
In the opening, the candidate summarises their work experience and notes they’re familiar with the company they’re writing to, which indicates their interest in the sector.
Then, the candidate wastes no time highlighting some of their most impressive accomplishments as a driver.
Finally, they request an interview and list their contact information.
Ultimately, this candidate includes everything needed in a cover letter while maintaining a digestible length .
4. Speculative cover letter example
Writing a speculative cover letter is a great way to formally ask about job opportunities at companies you’d love to work for but that aren’t currently advertising open positions.
Done well, a speculative cover letter shows employers you’re willing to do anything to build a career at their company — a level of motivation they’re not used to seeing while hiring.
This speculative cover letter example was written by a recent university graduate looking to start a career with a popular recording studio. From the start, they state what kind of role they’re looking for and showcase their relevant skills:

The letter starts off by highlighting that the candidate is passionate about working for Westerfeld Recording because they’re a fan of their music. The candidate then explains what kind of positions they’d be interested in taking (in this case, any and all).
Communicating your range of skills is essential when writing a speculative cover letter because you need to show your skill set is flexible enough that you could fit into any role.
5. Creative cover letter example
In some situations, writing a creative cover letter is an effective way to stand out from other applicants and leave a lasting impression on employers.
This humorous cover letter example was written by an experienced candidate applying for a role at a popular podcast.
Right from the introduction, their unconventional tone and humour grab the reader’s attention. Then, they outline their experience and qualifications.

This cover letter is effective because it balances professionalism with a personable tone.
Adding some personality to your cover letter is a great way to stand out from the competition and present yourself as likeable and creative. Additionally, it helps your application leave a lasting impression on the employer (just make sure it’s a positive one).
And although a creative flourish can be a nice addition to a cover letter, it’s also important to focus on its substance and to maintain professionalism. This cover letter effectively achieves both goals.
After a unique introduction, the candidate immediately provides a series of brief, impressive examples of their relevant skills and accomplishments to prove they have the necessary hard skills to handle the work .
This style of cover letter is only appropriate when applying to companies with a casual office culture. If you’re applying for work in a formal corporate environment, it’s best to keep your tone buttoned up so employers take your application seriously.
6. Email cover letter example
It’s much more common today to send cover letters by email rather than through Royal Mail.
One option to do just that is to attach your formal cover letter to your email cover letter as a PDF or Microsoft Word document.
Another option is to write your cover letter directly into the body of your email, which saves the recruiting manager having to redownload an attachment each time they refer to it.

The writer of this email cover letter has written an effective document that makes life as easy for the recruiting manager as possible.
For a start, the writer uses a descriptive subject line with their name and the reason why they’re writing to help the recruiting manager organise their inbox.
They’ve also addressed their cover letter to a contact person by name, which reassures the recruiting manager that this email is important and not spam.
In terms of content, the writer describes their long experience and achievements, and shortlists a handful of their key skills .
They’ve also attached their CV so that all of the application documents requested by the company are immediately accessible.
More great cover letter examples
- Cover letter examples for a 16 year old
- Cover letter examples for an internal position
- Cover letter examples for a first job
Cover letter examples by industry
Looking for a cover letter sample for your industry? Here’s a list of cover letter examples for different roles. Simply click on the field you work in to see all of our cover letter examples:
Administration & office support
- Administrative assistant cover letter
- HR cover letter
- Project manager cover letter
- Receptionist cover letter
Business & professional services
- Architecture cover letter
- Assistant accountant cover letter
- Consulting cover letter
- Goldman Sachs cover letter
- Investment banking cover letter
Creative & design
- Graphic designer cover letter
- PR cover letter
Customer support & retail
- Lidl cover letter
- Retail cover letter
- Team leader cover letter
- Teacher cover letter
- Teaching assistant cover letter
Engineering & skilled trades
- Engineering cover letter
Food & hospitality
- Hospitality cover letter
- Waiter/waitress cover letter
Health & social care
- Doctor cover letter
- Nursing cover letter
- Personal trainer cover letter
IT & marketing
- Marketing cover letter
News & media
- Journalism cover letter
Frequently asked questions about cover letter examples
How do you build a cover letter.
You build a cover letter either by downloading a quality cover letter template online and filling it in by yourself or by using an AI-powered cover letter builder that asks you a few simple questions and lets you pick from pre-written, ready-formatted cover letter sentences.
Each method has its own advantages, but a cover letter builder is quicker — you can finish and download your cover letter within about 12 minutes.
How can cover letter examples help me?
Cover letter examples help you by providing you with a look at cover letters from your own industry.
You can quickly see what you should include in your own cover letter, check your cover letter format is correct, and get some inspiration for how to word your achievements.
What should be avoided in a cover letter?
Here’s what should be avoided in a cover letter:
- generic text (always target your cover letter to the company)
- writing more than one page
- too small or large font sizes (stay between 10 and 12)
- negative comments about your current or previous employers

Written by Samuel Johns, CPRW
Samuel Johns is a Certified Professional Resume Writer (CPRW) and career counsellor on the CV Genius team. He has helped countless job hunters craft high-quality CVs and... more
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IMAGES
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COMMENTS
How to write a cover letter · First paragraph - The opening statement should set out why you're writing the letter. · Second paragraph - Highlight relevant
Cover letters add context to your CV and when used correctly are a great way to convince employers that you're the right fit for the job.
I am a conscientious person who works hard and pays attention to detail. I'm flexible, quick to pick up new skills and eager to learn from
Opening the letter · Second paragraph – Why are you suitable for the job? · Third paragraph – What can you do for the company? · Fourth paragraph – Reiterate.
What does the company do? · Who are its competitors? · Who is its target audience? · What does the role involve? · What are the essential skills?
Address the letter formally · Your reason for writing · Mention any contacts · Detail your skills and experience · Say what you would like
Firstly, you should include the job title and reference (if provided) above the first line of your letter. If you have a name for the recruiter or hiring
Header: Find the recruiter's name and the company's address. · Greeting: Address the recruiter directly with a 'Dear...' statement. · Introduction
My skill and passion for baking assure me that I'm the perfect candidate to fill this position within your team. I look forward to discussing
Salutation: a greeting to a specific person. · Introduction: a summary of who you are, what role you're applying for, how you found the position