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How to Write a Job Application Cover Letter
Writing a cover letter is essential when applying for jobs. This is the perfect way to express how your specific skills are relevant to the open position. Wow your future employer with this simple cover letter example format.
Write a First Draft
Writing a first draft makes your letter concise and professional, states The Balance Careers. Organize your thoughts by making a list of what you’re trying to convey. Make sure you prioritize certain aspects like your previous job experience and why you would be a good fit for the position. Clearly state what position you’re interested in and why. Think about why you’re applying and what caught your eye about this specific position. Your cover letter will be easier to write after your thoughts are collected and organized.
Customize Your Salutation
When writing a salutation, make sure you know who you are writing to. Is this person the owner of the company or a Human Resources administrator? If you’re not sure, research the company to find out. Addressing your cover letter to a specific person shows initiative and attention to detail. After your salutation, start your letter with a short introduction of yourself. This gives future employers insight into who you are and the purpose of your cover letter.
Write Intentionally
Your cover letter should be no more than one page, so keep your points brief. Clearly state what position you are interested in and why. Explain why you are a good fit for the company because of your past job experience. If you have no similar job experience, let the employer know why you are changing career paths. Expand on your skills and give specific examples of how that skill set helped you at your last position. Name projects you’ve worked on and show results.
Close Your Letter
End your cover letter with a brief sentence and sign off. Thank the employer for their time and express your interest towards the job again. Let them know you’ll follow up with them if you do not hear back within a week and leave your contact information. Sign off with a professional farewell and leave room for a signature if sending a hard copy.
Edit and Proofread
As you finish writing your cover letter, make sure you take time to edit and proofread your document. Make sure it’s structured in a professional format with the company’s information, the salutation and introduction, the body of the letter, a brief closing sentence and farewell. Check for spelling and grammar mistakes to ensure a formal result. Make sure all names are spelled correctly, as well.
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How to Give Your Job References
How to call a potential employer to ask about a job interview, how to persuade someone to hire you for a job.
- How to Reply Back to a Phone Interview Offer
- Should You Send a Cover Letter With a Resume If it Is Not Requested?
A cover letter is at least as important as a resume in helping you land an interview for the job you want. Even when a job listing does not specify that a cover letter is required, you should always submit one with a resume and application. A cover letter helps sell your credentials by connecting the experiences from your resume to the needs of the employer and the job.
Address By Name
A simple, but effective tip to get your letter off to a good start is to address it directly to a hiring manager or committee. Too often, job applications address letters "To whom it may concern," or "Dear hiring manager." These generic lead-ins do little to create a personal connection with the reader and do not stand out. Most of the time, you can call a company and ask who the hiring manager is for a given job. You can also look at the job listing or company website to see who is in charge of a department. A greeting such as "Dear Mr. Smith" is a much more direct and personal approach and shows genuine interest in the company and job.
Get Attention
The opening paragraph of your cover letter is where you give the hiring manager a reason to keep reading. This does not mean you should make an outlandish or provocative claim, or worse yet, glorify yourself as the best thing ever. Instead, offer a couple of quick, concise sentences indicating why you fit the job and how you learned about the opportunity. "My background and experience with an elite customer service company matches up well with your needs for your senior customer representative position. I heard about the opportunity through Jane Doe, one of your employees, and we both believe it's a good match." Including a networked referral is also a good technique.
Address the Job
Job applicants mistakenly believe, at times, that the hiring manager wants to read their life story and amazing attributes in a cover letter. In fact, some cover letter templates encourage this approach of outlining all of your qualifications. However, the hiring manager is concerned with one thing -- hiring someone who will do the job he needs done. After your attention-getting opening, acknowledge three to four main qualifications noted for the job. Then, in response to each one, offer a specific example or reason why you can strongly deliver on that need.
Close with Emphasis
Getting the hiring manager to read your entire cover letter is a feat in itself. Closing with emphasis can help seal the deal on your interview call. Thanking the reader for his time and explaining that you look forward to meeting are common items to include. Another important tip is to not only provide a contact phone number, but also to indicate that you will call to follow up at a later date like next week. This may prompt the reader to give your letter more immediate consideration so he is either prepared to call you or is ready for your call.
- Virginia Tech Career Services: Cover Letters: Types and Samples
- Purdue Online Writing Lab: What is a Cover Letter?
Neil Kokemuller has been an active business, finance and education writer and content media website developer since 2007. He has been a college marketing professor since 2004. Kokemuller has additional professional experience in marketing, retail and small business. He holds a Master of Business Administration from Iowa State University.
Related Articles
Qualities of a good cover letter, guidelines for writing a letter requesting a job interview, alternative approaches to cover letters, how to write a thank you after the second interview, how to address a cover letter when the name is unknown, decline letter for a job opportunity, how to call & ask for a job interview, how to address a blind cover letter on a website, types of job application letters, most popular.
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Updated: January 4, 2022
4 Proven Upwork Cover Letters To Save You Time And Win More Jobs
This article is about writing effective Upwork cover letters / proposals , so you can spend less time looking for clients and more time doing paid work.
Readers have gotten results like this:
“Not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!”
- 4 Proven Upwork Cover Letter Templates
- How To Avoid Upwork Scams And Find The Best Jobs
- What Ivan Did To Beat 50+ Freelancers On Upwork
- 8 Keys To A Killer Upwork Profile
- How To Compete With Cheap Freelancers On Upwork
- How Justin Went From $9 to $50/Hour On Upwork In 12 Months
- How Susan Earned $1,375 Her First Month On Upwork
- 81 Best Paying Freelance Jobs On Upwork
Upwork is the largest freelance marketplace online, with thousands of jobs posted every day.
Getting started as a freelancer on Upwork can be tough, because you’re often competing with dozens of other freelancers for a single job, and many of them are well established on the platform, with lots of great ratings and reviews.
So, how can you compete?
Well, it helps to submit A LOT of proposals.
In the words of Wayne Gretzky…
You miss 100% of the shots you don’t take.
And it follows that the more shots you do take, the more likely you are to score.
But you should also ensure that you’re submitting QUALITY proposals, proposals that will help you stand out from the crowd and give you a solid chance of winning the job.
So, QUALITY and QUANTITY.
That’s what you should be aiming for.
And that’s where the following list of Upwork sample cover letters can help. They will enable you to apply for more jobs without resorting to obvious copy-and-paste tactics.
Each sample below is derived from a real cover letter that won a real job on Upwork.
I’ve included screenshots of the original job postings and cover letters so you can see exactly what the job was and how it was won.
Below each sample you’ll find a corresponding template you can use to quickly craft your own proposal for ANY job on Upwork.
There are 4 templates in total:
The Short And Sweet
The screencast standout, the honest newbie, the quick lister.
Note that each sample you’re about to see was submitted by a member of our private Freedom Business Builder community. Two of them were responses to job invites, and two were cold pitches.
Before we dive in...
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Alright, here are the cover letter templates…
This first proposal sample comes from Justin, a freelance web designer and digital marketer.
The Job Description
The cover letter.
Justin was hired for the job at $50/hour.
The Template
Justin explains:
I typically use the same model for Upwork proposals: I ask about 3-4 relevant questions about the job in the first paragraph, and I qualify myself in the second paragraph.
So the template is as follows:
Hello [Client Name] , [If applicable: Thanks for the job invite.] It’s a pleasure to meet you. [Ask 3-4 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] [Qualify yourself briefly here. 1-2 lines that communicate why you’d be a good fit for this job.] Best regards, [Your Name]
- Justin addressed the client by name at the beginning of his cover letter, even though the client never mentioned their name in the job description. Often you can find the client’s name mentioned in the reviews section of their profile. Going to the effort of finding their name and including it in your proposal will help you stand out from the crowd.
- Keep in mind that Justin was invited to this job, which gave him a much better chance of being hired. I asked Justin about this and he believes the key to getting hired is his strong profile and track record on Upwork.
- Justin taught himself web design in a two-month period, then started on Upwork at $9/hour. A little more than a year later he’d also taught himself digital marketing and was earning $45-55/hour consistently. Read more about his journey to Upwork success here .
This next proposal sample comes from Natalia, a freelance copywriter.

See Natalia’s screencast here:
Natalia explained to me via email:
This was my very first proposal screencast. It saves time to make a screencast to review a client’s website rather than writing endlessly to explain what you mean. This proposal was an answer to an invite to apply, but he invited a few people so I wanted to stand out.
The client was impressed:

Natalia ended up getting paid $350 for this job, but that wasn’t the end of it:
I’m still working for this client, and he is constantly thinking up new jobs I can do for the campaign because he is always happy with my work.

First, a warning:
- You should be selective including screencasts as part of you cover letter. They are are not always appropriate. Use them if you find yourself trying to explain something to a client in writing that would be more easily explained on screen.
The template is as follows:
Hello [Client’s Name] , [If applicable: Thank you for your invitation.] [Share a link to your screencast and briefly explain what it contains. You want to give the client a compelling reason to click the link and watch. Tell them what benefit they will get from it and note that it will only take up a few minutes of their time.] [1 paragraph explaining why the job appeals to you. Bonus points if you can share why the goals of the client resonate with you personally.] [1 paragraph sharing an example of your work, ideally closely related to the job you’re applying for.] If you want to collaborate with me let’s discuss it in more detail over the chat. Kind regards, [Your Name]
- Pro Tip Use the free version of Loom to create and share screencasts effortlessly.
This next proposal sample comes from Gray, a freelance graphic designer.
Gray was hired to do the job at a 10% discount, but that was only the beginning. As he explained to me via email:
This also led to ongoing work and was for the guys who I am pricing up that $8,000 job for. Its looking like it is going to be a bit more than that btw. Its for a complete game, and Im currently going through the spec with them bit by bit.
Gray explains:
I came at it with an honest approach and said basically ‘look, I have a lot of experience, but none on upwork, help me out and Ill do it for a 10% discount. Win win.’
Hello [Client’s Name], I’d really like to work with you on this one if possible! I do have a couple of questions, but first I’d like to make you an offer and some background so you can check my work out. [Short paragraph explaining your work experience relevant to the job.] However, I am new to Upwork and looking to get a few clients that I can build upon. If you take a look at my work and feel that I could help you, I’ll do it for a 10% discount. You’ll get all the expected stuff like a great professional service and a fast turn around, at a bit less, and I get a bit more exposure. [If applicable, include a link to your portfolio website here, or invite the client to check out the work samples you’ve attached to your proposal.] [Ask 1-2 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] If the above offer sounds like something you would be interested in, I’d love to hear from you. Regards, [Your Name]
Note that the template above doesn’t contain the word TOKYO, which was included at the top of Gray’s cover letter. Gray added that as a response to the client’s request at the bottom of the job description. Many clients use this trick to quickly determine if you’ve actually read the job description.
So… make sure you actually read the job description!
This next proposal sample comes from Susan, a freelance editor and proofreader.

Susan explained to me via email:
I bid $125, and it was accepted immediately. This job took me 90 minutes to complete and 30 minutes to double check. As this was a legal document, I was careful to edit in a way that did not change the meaning of any of the sentences. This Swiss lawyer had English that was near perfect. I delivered the files within 2 hours and the client added a $40 bonus to my payment and left me 5-star feedback. $165 for 2 hours is a pretty good rate.

Hi [Client’s Name], I would be happy to work on your [document/job/whatever] immediately. [Numbered list covering the most important requirements mentioned in the job description, and how you plan to meet them. This shows that you fully understand what’s needed and have a plan for making it happen.] [1-2 paragraphs detailing your background/expertise, as relevant to the job at hand.] What you’ll receive: [Short list that paints a clear picture of what you will deliver (and by when) should the client hire you to do the job.] Send me a quick message and we can figure out if we are a good fit to work together! [Your Name]
- Not included in the template: the “Code 833” at the top of Susan’s proposal. This was a response to the client’s request hidden within the job description. Many clients use this trick to quickly determine if you’ve read it thoroughly.
- Want to know how Susan earned €1,226 in just her second full month working online? Check out an interview with her here .
What To Do Now
Five things:
- Pick your favorite template above, jump on over to Upwork, find some jobs you like, and use that template to quickly craft and submit effective proposals. (Make sure each proposal counts by learning how to avoid scams and find the best jobs on Upwork .)
- Report back and share in the comments below what kind of response you receive.
- If you’re not getting any response at all, screenshot one of the jobs you’ve applied for, and your cover letter, upload both screenshots to imgur , and post the links in the comments below. We’ll take a look and suggest some changes to help you get more responses and win more jobs.
- Join 28,739 subscribers and sign up for our weekly newsletter below. You’ll receive an email every Friday packed with tips and insights to build your online business.
- If you’re looking to improve your skills so you can win more jobs on Upwork, check out this list of FREE top-rated courses on Udemy (updated daily).
Get more Upwork success tips
This article is part of an 8-part series:
We strive for accuracy and fairness. If you see something that doesn’t look right, please leave a comment below or contact us via this page .
Citation Information
- Article Title 4 Proven Upwork Cover Letters To Save You Time And Win More Jobs
- Author Niall Doherty
- Contributions from the FBB Community
- Website Name eBiz Facts
- URL https://ebizfacts.com/upwork-cover-letter/
- Last Updated January 4, 2022
About The Author
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39 thoughts on “4 Proven Upwork Cover Letters To Save You Time And Win More Jobs”
Confirm that this approach to proposal writing works well. I get about 50% of the answers. Thanks Niall!
Hey, Thank you so much! I read your blog post the previous night and sent a proposal according to your first 1. The short and sweet. I applied it and tomorrow morning I saw a reply from that client. Thank you so much. It is crazy. I am going to subscribe you to get more and more beneficial posts.
Hi Nail, I read this writeup and some other posts (the profile remodeling and scam flags) and I have to say, I was really pumped and I put them to work. A few days later, I got my first gig. I finished in record time and got an excellent review. It’s just that after that, I’ve got nothing else. After a lot of proposals using the techniques above, I get a few responses but nothing serious. Any advice? Thanks for the tips and the first job, tho’ and thanks in advance for any tips. David
It could be a number of things, hard to know just from what you’ve written. But ultimately pitching for jobs on Upwork is a numbers game. You have to keep pitching as much as you can and perhaps even lower your rate to get the first few jobs and reviews. Once you have more reviews it becomes easier to get jobs.
Thanks a lot Niall Doherty,
Your Cover letters really helped me to win more jobs on Upwork.
Thank you again!
Thanks for the helpful tips. I’ve already had some successful contracts on upWork, and do use some of the ideas (such as addressing by name.) I’d like to increase my percentage of contracts won, and hope to do so by following some of your other tips. I’ll report back next week, after I’ve tried a few. Cheers!
Thanks for an excellent resource. For once, Google’s #1 search result truly deserved to be #1
Hi Sir Niall, Good day! I just sent my proposal today and hopefully, I’ll get a response soon. Here’s the link to my cover letter and the job posted. https://imgur.com/a/YOwNZdJ Thank you, Joshie
i won my first client in just 5 minutes thanks a lot
I cannot thank you enough for sharing this information! I used a mix of a The Honest Newbie & The Quick Lister for my very first proposal on UpWork. I got a contract back later that day!
Glad to hear that, Sam. Well done!
Hi Niall, I have been trying to freelance on Upwork for the last few months, but am getting little interest from potential clients. I am an architectural designer with 13 years experience, but have no college degree. I write cover letters offering to help with the problem the clients listed about design or construction, list the services I can give them, attach samples of my previous work, and tell that I am ready to start if they are interested. So far nobody is. It is discouraging to keep submitting offers for work that are ignored, when I try to be friendly, professional, and interested. What am I doing wrong do you think?
It’s hard to know what the issue is based only on what you’ve shared here. But first thing I’d say is that if you’ve submitted less than 20 proposals, you should keep trying. You can keep tweaking and experimenting with your proposals, but ultimately Upwork is a numbers game. Even the best freelancers on there probably win no more than 30% of the jobs they pitch for. And starting out it’s probably more like 5-10%.
Secondly, it might be worth lowering your rate for a while, if you haven’t already. Do that in combination with the Honest Newbie template above and see how you get on.
Thank you Nial.
I combined your two templates No.4 + No. 3 in order to write my proposal yesterday. And I got the first job out of 5 proposals.
I really appreciated it!!!.
Great job, Olivia!
Woow! Niall, this is an amazing content and excellent guides to upwork. Thank you and keep it up.
Thanks, Nicholas 🙂
Thanks a lot for your suggestion. Great work! I will definitely try in this process.
THANK YOU SO MUCH FOR THIS! I was able to get my first job within my first round of sending out only 6 proposals because of these templates! As a student this was such a great feeling.
That’s great, Christine! Well done 🙂
Update, not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!
You’re crushing it 🙂 Thanks for reporting back!
Hi Niall.. As i am new to upwork.com. I am so.much disturb due to not getting a perfect contract here on upwork. i quit my job as a teacher. But when i started sending proposals here it didn’t worked out. Will these templates of yours help me out in getting the desired job
You’ll do better with these templates than without them, Hussain. Give them a try!
wonderful, i have been much disturbed with this cover letter but now am ok.
Hi Niall Doherty. My name is Jay and Thank you for sharing your great experience Knowledge here. I has just start on upwork. and this will be big help for me. If i says honestly then i was completely tired because there is no activity acting on my profile. i have tried many things to get clients but i just got only one client in a month which is not good. and was looking for guidance and it’s my pleasure that i meet you here on your home(website). I have just read your most of articles and i would like to follow your steps. I am very exciting to leave a screenshot of my next success here on your site by following your words. do you like to give me any suggestions!! great regards, Jay R.
Thanks a lot! This information is so valuable. Hoping to get project soon.
This article really gave a boost to my aspirations. I believe you have just jump started my career on Upwork. Thank you.
Thanks for all the super helpful info!
This article is very helpful, thank you so much for this
Thank you very much!! Valuable info
So, Susan, in her linked interview, mentions a specific course she took with you, Niall (or perhaps it’s one you made?). She mentions that this course was what she believed helped her in her 30-day experiment with Upwork. I’ve clicked around and can find nothing but the Facebook group. What is the course she’s referring to, and are you still offering it?
Yes, I had a course (originally called “3 Months -> $1k” … later rebranded as “Freedom Business Builder”) that was available for almost 3 years but I closed it at the end of November 2018. The Facebook group for the course is still active and our Patreon supporters get access to it.
Are you looking to do similar work to Susan?
Thanks for replying, Niall! Yes I am looking to do the same line of work. I’ve landed a few jobs and would love some tips about how to really take off on Upwork.
Congrats on landing a few jobs already 🙂
The best resource I’ve come across for succeeding on Upwork is https://freelancetowin.com/ . Go through the free info on that site and you’ll be ahead of the pack.
Will do, thanks!
Really Good. I strongly recommend this article
Thanks really find this article useful,will try follow the tempelates with my own works,appreciate.
Thank you so much for this, i find very helpful. I will definitely make use of these templates especially the 1st and 4th ones. Thanks once again
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11 Upwork Cover Letter Samples and Examples from a $600k Freelancer
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Look, I realize there are a lot of blog posts featuring sample Upwork cover letters out there on the interwebs.
But how many of those bloggers can really put their money where their mouth is?
Well today reader, you’re in luck.
Because you’ve just stumbled upon a blog post with example Upwork cover letters written by someone who has earned over $600,000 on the Upwork platform.
Read Also: Can you make good money on Upwork? How I earned $600,000 in 5 years

And in this article, I am not only going to offer a variety of sample cover letters but also a few tips and tricks on how to write your own.
Industries and roles included in this article are as follows:
- Graphic Designer
- Web Developer and Designer
- WordPress Developer
- Video Editor
- Social Media Marketer
- Content Writer
- Data Entry Pro
- Admin Support (Virtual Assistant)
Don’t see your niche on the list? No worries, that’s why I’ve included a general “generic” example at the end that – hopefully – you can customize to fit your particular skill set.
You can also learn more about how to construct your own cover letter in my other article: “Upwork proposals: 11 tips from a $600k freelancer” .

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What does “cover letter” mean on Upwork?
An Upwork proposal is comprised of three parts:
- Cover letter
- Attachments
The terms section is where you will indicate an hourly rate or bid for the project. The attachments section is normally used for related work samples. And the Upwork cover letter is where you, the freelancer, will write a personal letter to the potential client letting them know why you are the right person for the job.
What should an Upwork cover letter say?
Every Upwork cover letter you send should include:
- A confident understanding of the requirements
- Details about the job description*
- A genuine interest in the work
- Your professional qualifications
- A unique selling point
- A link to an off-site portfolio or your Upwork profile**
- A call to action
* I’ve also played the role of client on the Upwork platform. And I can tell you, from personal experience, that most freelancers are just sending generic proposals and not actually reading the job post. This is why, referencing specific details about the job and customizing your prorposals and cover letters will likely make you an instant stand out. ** Linking to any external website that contains an non-Upwork method of contact in your cover letter is against Upwork’s terms of service. That includes contact forms. So if you go this route, either create a landing page without an alternate method of contact or simply link to your own Upwork profile. This may sound like a redundant step to some, but I can assure you, as a client, I find the client side interface to be confusing. I often have a hard time navigating to the applicant’s Upwork profile, and love it when freelancers save me the trouble by just including a direct link.
Also, consider installing Grammarly . It’s completely free and catches all sorts of typos and grammar mistakes. It’s been a game changer for my proposals and my blogs.
For details on how to accomplish the above tasks, check out my other article: “Upwork proposals: 11 tips from a $600k freelancer” .
Upwork cover letters samples and examples
Before we get to the samples, I want to offer a few general clarifications and disclaimers.
For context, graphic design is my primary niche on Upwork. But I am also a skilled WordPress designer , content writer and SEO expert .
All of the other examples I am providing are either industries in which I have some experience on either the freelance or client side. So I feel confident enough to tell you what I believe would attract a prospective client. (But I am also eager to hear your thoughts on these samples in the comments below.)
Also, take note that I am using brackets as placeholders in the following examples. So be sure to fill in the blanks on your own.
Speaking of which, even though you could easily copy and paste these examples and use them (mostly) as is, I encourage you to treat them more like an outline .
It’s likely that this article is going to get a lot of traffic. We don’t want every freelancer on Upwork to start using the same proposal. So I encourage you to customize these heavily to make them unique .
Finally, notice that almost all of these proposals have a few things in common. Obviously, they each include the seven previously mentioned key selling points. But they are also written in a personal, semi-casual style. I have intentionally left out phrases like “dear sir or madam”, “dear hiring manager” and “best regards”.
I’ve also intentionally left out mentions of higher education like diplomas and college degrees.
In my experience, clients care less about formalities and higher education and more about results.
Now, without further ado, let’s take a look at some sample cover letters for a variety of niches.

1. Upwork cover letter sample for graphic designers
Hi [Name]! I am a perfect fit for this project. I would love to help you out with your [new style guide, logo, banners and related graphics]. And I can start [right away]. As you can see from the attached portfolio examples, I even have experience [in this specific industry]. I regularly work with [nationally recognized clientele including the Client Name, Client Name and Client Name]. I am an [expert] graphic designer with [20 years] of professional experience in the field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Also, I am extremely proficient with [Adobe Photoshop and Adobe Illustrator] and will be happy to [turn over source files at the end of the project]. I pride myself on offering [rapid turnarounds] and [quaity products] to my clients. And I would like to do the same for you. I am attaching a few portfolio pieces to this proposal. You can view additional work samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. [Your Name]

2. Upwork cover letter sample for webmaster/web developer
Hi [Name]! Your project sounds right up my alley. I can easily create a [new website] for you and your company that [is in line with your brand guide and optimized for SEO]. And, I can start [right away]. As you can see from the attached portfolio examples, I even have experience [working with clients in similar industries to your own]. And I am highly proficient with [WordPress and Shopify]. On my last project, I was even able to [grow my client’s SEO traffic by 30%], and would love to do the same for you. I am an [expert] web developer and designer with [20 years] of professional experience in the field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I am attaching a few portfolio pieces to this proposal. You can view additional work samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

3. Upwork cover letter sample for WordPress developers and designers
Hi [Name]! This project sounds like the perfect fit for me. I’d love to create a [new website] for you and your company. And, I can start [right away]. I have an intimate understanding of the WordPress platform. And I comprehend the importance of [responsive design, SEO optimized content and usability]. On my last project, I was even able to [grow my client’s SEO traffic by 30%], and would love to do the same for you. As you can see from the attached portfolio examples, I even have experience [working with clients in similar industries to your own]. I am an [expert] web developer and designer with [10 years] of professional experience in the field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I am attaching a few portfolio pieces to this proposal. You can view additional work samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

4. Upwork cover letter sample for a video editor
Hi [Name]! I was drawn to this job description – this project sounds like an ideal fit for me. I’d love to help you create [a few banger videos] for your [YouTube channel]. And, I can start [right away]. I have an intimate understanding of not only but also the [YouTube platform]. And I fully comprehend the importance of [channel growth, CTRs and duration time]. In fact, my recent video for [Client Name] just passed the [1M views mark on YouTube and brought in more than 10,000 new subscribers]. I would love to produce similar results for you. I have over [10 years] of professional experience in this field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I am attaching a few of my work examples to this proposal. You can view additional work samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

5. Upwork cover letter sample for a social media marketer
Hi [Name]! This project sounds like an ideal fit for me. I’d love to help you [grow your Instagram following by implementing creative strategies and creating engaging posts]. And, I can start [right away]. My strategies have helped my clients [improve their engagement rates by an average of 50% over a 3 month period] and [more than double their follower counts]. I would love to produce similar results for you. A few of the accounts that I manage can be viewed here: [@handlename, @handlename @handlename]. I have over [10 years] of professional experience in [the SMM field] and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I am attaching a few screenshots of accounts that I currently manage, as well as screenshots of their analytics to this proposal. You can learn more about me and my services on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

6. Upwork cover letter sample for a content writer
Hi [Name]! I am a perfect fit for this project. I’d love to [write SEO-optimized content and articles] for [your blog]. And, I can start [right away]. I even have experience in your niche. I love writing content about [the travel industry] and [I visit Disney World often]. Plus, unlike most other content writers, I am [highly skilled in search engine optimization (SEO)] and [know how to make articles rank on Google]. I also have experience with [SEMRush and AHrefs – two of the industries leading SEO platforms] and familiarity with [AP style]. I have over [5 years] of professional experience [as a content writer and blogger] and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out some of my related work examples in the attachments below. You can learn more about me and my services on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

7. Upwork cover letter sample for an SEO professional
Hi [Name]! I am a perfect fit for this project. I know how to [make web pages rank on Google, Yahoo and Bing through keyword research and content optimization]. And, I can start [right away]. In fact, three of the largest sites that I manage have grown to attract more than [50M pageviews per month] due to the strategies that I implemented. And I would love to apply these proven strategies to your site as well. I am highly proficient with [SEMRush and AHrefs – two of the industry’s leading SEM and SEO platforms] and have over [10 years] of professional experience in this industry. I am also [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out the attached screenshots from my clients’ [Google Search Console Analytics so you can see the rapid growth for yourself]. You can learn more about me and my services on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

8. Upwork cover letter sample for data entry
Hi [Name]! I am a perfect fit for this [data entry project]! And, I can start [right away]. I [have an average typing speed of 80 WPM (words per minute)] and am highly proficient with a variety of word processing programs including [MS Office, Word, Excel and Google Docs]. I’m not only [tech savvy], but I’m also a quick learner and can [easily adapt to any proprietary systems and software your company may use]. I am also [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out [some of the glowing testimonials and reviews on recently completed successful projects] on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

9. Upwork cover letter sample for a virtual assistant (admin support)
Hi [Name]! This position sounds like a perfect fit for me! I can even start [right away]. I would be happy to assist with your [lead generation, data mining, web research and data extraction needs]. In fact, I already perform similar services for my other clientele. I will attach [a few case studies] to this proposal. I can also [type up to 100 words per minute] and am [proficient with a number of systems and software including Excel and Microsoft Word]. I’m not only [tech savvy], but I’m also a quick learner and can [easily adapt to any proprietary software your company may use]. Plus, I’m also [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out [additional information about my work history and service offerings] on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

10. Upwork cover letter sample for a Bookkeeper
Hi [Name]! I’d love to help you out with your company’s [taxes, bookkeeping and filings]. [I am familiar with Texas tax laws]. And I can start [right away]. I regularly work with companies of all shapes and sizes from [single member LLCs and sole proprieters who keep their books on a Google Spreadsheet] to [large corporations with multiple Quickbooks accounts]. I am also [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out [additional information about my work history and service offerings] on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and your company. Excited to work with you! [Your Name]

11. A generic Upwork cover letter sample for any industry
Hi [Name]! I am a perfect fit for this project. I would love to help you out with [the deliverables you’ve mentioned in the job description]. As you can see from the attached portfolio examples, I even have experience [in this specific industry]. I am an [expert freelancer] with [10 years] of professional experience in my field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I pride myself on offering [rapid turnarounds] and [quality products] to my clients. And I would like to do the same for you. Be sure to check out the [related work samples] I’ve attached to this proposal. You can view additional samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. [Your Name]
What are your favorite Upwork cover letter tips? What other industries should I include in this roundup of best Upwork proposal samples? Let me know in the comments below. Also, don’t forget to connect with me on social media using the links below.
And if you’ve found any of the above advice helpful, and you feel so inclined – buy me a coffee via Kofi or via the widget below!
ABOUT THE AUTHOR
Morgan Overholt
ABOUT MIAMITAKE.COM
2 thoughts on “11 Upwork Cover Letter Samples and Examples from a $600k Freelancer”
Thank you so much for the ones you provided. Please Email copywriting or Copywriting
Very informative .Thanks to you dear
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10 Upwork Cover Letter Samples & Proposal Template 2023
These real time “ Upwork cover letter samples ” and “ Upwork proposal samples ” win 100% job success score in 2023. Freelancers who do not know the correct proposal examples and format of Upwork, only they should follow this article. First of all, I suggest you to learn the work first and then apply for the jobs. You may like: Upwork Profile Overview Samples
Here all the upwork cover letters are written for the qualified freelancers. If you are not qualified or if you do not know the online work, please do not follow this cover letter. If you use these cover letter, clients feel happy and give you the job. But if you can not satisfy your clients, you will lose your value.
Let’s see the best upwork proposal samples , examples and format. All the cover letter upwork are highly written by the real time job winners. Firstly, complete your profile and make it 100% writing eye catching upwork profile overview . Then you can follow the correct format including many tips and tricks on How to write a cover letter for Upwork.
Upwork Cover Letter Samples 2023
01. data entry cover letter, 02. article writer cover letter, 03. virtual assistant (va) cover letter, 04. seo expert cover letter, 05. graphics designer cover letter, 06. web developer cover letter, 07. wordpress developer cover letter, 08. ui and ux designer cover letter, 09. digital marketing proposal sample, 10. android developer proposal for upwork.
You may Like:
01. Avoid Upwork Cover Letter Mistakes
02. upwork proposal question and answer, 03. how not to get banned from upwork.

01. Upwork Cover Letter for Data Entry
Hello Thank your very much for your job posting. I have got your job posting on “Data Entry”. Thorough your job description, I have come to know that you need a professional data entry expert. You have mentioned that you need the quick result in your day to day tasks. Also you have mentioned your time schedule in there. I have fully gone thorough your whole job posting.
I want to offer myself as a candidate for this job because I have the required skills that you are looking for. Have been working with data entry, data importing, exporting and data mining for more than 3 years. I have been working for a local NGO here. My typing speed is satisfactory and I know all types of data entry on internet. Also I am interested in your time schedule that you have mentioned. I have no problem with any internal and external facts.
I also request to visit my profile and work history. Also please see my work history areas. I am very much interested in this job and I believe I would be the best one for this project. Please consider my appeal and grant me for your project.
I am always available on Email and Skype. I will be available more than 60 hours per week and able to start your project as soon as possible according to you.
Thank you for your consideration Best Regards Your Name
02. Upwork Cover Letter for SEO (Search Engine Optimization)
Dear Hiring Manager/Hello I’ve carefully gone through your job posting on “Job title here”. I ’m an expert Search Engine Optimizer with more than 2 years experiences of both “On-Page” and “Off -Page” SEO. I am very much interested in your project with all of your requirements.

Recently I have successfully completed a SEO project on “A project name” both on-page and Off- page SEO, Full white hat Complying with Google Panda and Penguin Updates. For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedback. You can see my official site also “Your site link” (If you have not any site, please delete this line)
I am always available on Email and Skype. Please have a voice or video chat if necessary. I will be available more than 60 hours per week and able to start your project as soon as possible according to you. Thank you for your consideration Best Regards Your Name
03. Upwork Cover Letter for Article/Blog/Content Writing
I have got your job posting on “Job Title” and I am very much interested to work in your project. I am a pro blogger and content provider with more than 3 years working experiences of blog writing, Posting and SEO. So, I think you’ll find, I have the skills you’re looking for.
For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedback. Normally, I can write and post a blog content with graphics and all the SEO supplements within two hours.
I am always available on Email and Skype. Please have a voice or video chat if necessary. I will be available more than 60 hours per week and able to start your project as soon as possible according to you.
Thank you for your consideration, Best Regards, Your Name
04. Upwork Cover Letter for Blog/Article Posting
Hello I have got your job posting “Job Title” and I am very much interested to work in your project. I am a pro blogger and have more than 6 years experiences of blog writing, Posting and SEO. So, I think you’ll find, I have the skills you’re looking for.
For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. Normally, I can write and post a blog content with graphics and all the SEO supplements within two hours.
05. Upwork Cover Letter for SMM (Social Media Marketing)
Dear Hiring Manager I’ve carefully gone through your job posting on “Write Name”. I ’m an expert Social Media Marketer with full internet marketing techniques and I have more than 6 years working experiences in SMM, IM, SEM, SEO, Affiliation, etc. I am very much interested in your project with all of your requirements.
Recently I have successfully completed many of SMM, IM, EM, etc.For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. You can see my official site also http://www.yoursite.com
06. Upwork Cover Letter for Youtube Channel Optimization/SEO
Hello I’ve carefully gone through your job posting on “Job Title”. I ’m an expert Youtube Channel Optimizer with more than 6 years experiences of both “On Channel” and “Off Channel” Optimization and SEO. I am very much interested in your project with all of your requirements.
Recently I have successfully completed two jobs on youtube channel optimization, http://www.youtube.com/user/muscleinnovations ; http://www.youtube.com/user/PowerfulMagnetsby3p
For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. You can see my official site also http://www.yoursitename.com
Thank you for your consideration Regards Your Name
07. Upwork Cover Letter for Graphics Design/Logo/Banner
Hello I am Your Name. I have completed my Diploma in Graphics Design and Text Illusion from Any University Name or Training Company Name. For the past few years I have designed many logos, banners, 3D textures, Auto Cad, Cartoons etc. Some samples have been posted in my portfolio area and my work history area. Please have a look to measure my quality.
From your job description area, I have come to know that you need a unique design for your new/existing company. Actually graphics is the soul of a website and permanent branding of a company. I can strongly assure you that I will be able to provide you according to your desire.
You will find so many so called designers in the web who even do not know the color combination and structure. I do not want you to be cheated by them. You are in a right place and person. Hopefully I will be hired in this project as I’ m highly experienced in Adobe Photoshop, Adobe Illustrator, Adobe Flash, lnDesign, Corel Draw, Text Design Pro
I am waiting for your response. I am able to use all types of communication methods and able to maintain your time schedule during the project is on.
Thank you very much Regards Your Name
08. Upwork Cover Letter for VA / Virtual Assistant
Dear hiring manager I have got your job posting on Virtual Assistant Project. According to your job description you need a fast one for helping you in your tasks. And yes you have mentioned about your time. For your kind information I want to let you know that I have been working with these types of works for more than five years without any single time schedule problem.
I am fully expert in web research, extracting email, data mining, Google, Bing, Yahoo, MS Office (Full), Google Docs, Google Document, Google Spreadsheet, Adwords, Analytics, Webmaster, SEO, SMM, EM, SEM, PR, B2B Marketing, Lead Generation, Directory and other related programs.
I can assure you that I will be able to assist you in your task in time with quality work as I have already completed so many projects. Please have a look on my portfolio and profile. I have listed many successful projects in my work history area.
I am waiting to be hired in this project to show my skills. Regards Your Name
09. Upwork Cover Letter for Web Research / Data Mining / Extraction
Dear hiring manager I have got your job posting on Data Entry Project. According to your job description you need a fast worker for your data mining and web research. For your kind information I want to let you know that I have been working with these types of works for more than five years.
I can assure you that I will be able to submit your task in time with quality work as I ‘ve already completed so many projects. Please have a look on my portfolio and profile. I have listed many successful projects in my work history area.
10. Upwork Cover Letter for Digital Marketing
Hello I have got your job posting for Digital Marketer. According to your job description, I have come to know that you are searching for an expert for this post. Now-a-days very few people can be found who do not use social media. Social media is the second need of the online people. If one organization can capture a large number of smm traffic, success can easily come to the owner. SEM and SEO are a gradual process which results slowly, rather SMM is an instant process which results faster.
Recently I have successfully completed so many SMM projects. For more information will you please visit my work history. Success is my main aim. I gain success by hock or by crook. And I have a strong belief that I will be able to satisfy you in this project. Hope I will be hired.
11. Forum Posting Cover Letter for Upwork
Hello I have been really happy to see a job posting which is 100% fit for my skills. I have got your job posting on Forum Posting. According to your job description, I have come to know that you are searching for an expert forum poster with the updated knowledge of srong backlinking. Now-a-days very few people can be found who knows about the forum posting. Most of the workers are now just doing the spaming, not the forum posting. Forum posting is one of the most important tools of strong backlinking. If one organization can capture a large number of strong forum backlinks, success can easily come to the owner. I have been doing the forum posting with the do-follow backlinking for more than seven years. I know the present condition of the market and the world of forum posting.
Recently I have successfully completed so many Forum Posting projects. For more information will you please visit my work history. Success is my main aim. I gain success by hock or by crook. And I have a strong belief that I will be able to satisfy you in this project. Hope I will be hired.
17 Upwork Cover Letter Mistakes
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How to Write a Winning Upwork Cover Letter (+Sample)
Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).
This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.
I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.
If you’re in a similar position, you have come to the right place.
In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.
Let’s get this started!
From Zero to Hero
When I started using Upwork, it was a while until I was able to land a contract.
When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.
Here’s what that (cringy and embarrassing) cover letter looks like:

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)
Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.
Two realizations hit me:
- I knew then that I didn’t crack the code.
- Canned, word for word cover letters don’t work.
After three years, here’s my marketing effectiveness:

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.
Now, here’s how to make your cover letters better:
Sign up for exclusive updates, tips, and strategies
Answer the Additional Questions First
Many job postings will require you to answer additional questions besides submitting a cover letter.
Here’s a good example:

As you can see, the cover letter comes first followed by the additional questions you have to answer.
Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.
What you may not know is that when the client reviews your proposal, he will see the additional questions first.
I discovered this when I posted a job on Upwork.

Here’s one of the answers I got:

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.
In a way, additional questions are more important than the cover letter itself.
Address the Client by Name
Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.
After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.
But does it really increase the effectiveness of your Upwork proposal?
Well, calling the client by name is just the first part of making your cover letter more personal.
It shows that you have done your research and most likely, the content of your cover letter isn’t canned.
As an example, let’s say that you’re the client and you need someone to write new articles on your website.
One of the proposals you received is this:

Would you hire him? Exactly!
The question is, where will you get the name of the client?
How to Find the Client’s Name
It’s easy enough when the job post has the client’s name.

Unfortunately, only around 1 of 10 posts has the client’s name.
If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.
For example, this job post doesn’t contain any clue about who the client is.

But on the client’s recent history, you will find two mentions of his name there.

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.
To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.
Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.
There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.
One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.
Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)
Show Interest
By that, I don’t mean writing a line that says “I’m interested in your job post.”
There are usually two ways to do this:
- Make a suggestion
- Or ask a question
Let’s use this job post I found about a client looking for a content writer for his travel website:

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.
This is often a mistake I see new freelancers do.
But how will you add value to a post as short as this?
If I were to submit a cover letter to do this job post, here’s what I would do:
- Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
- Include links to show him what I mean.
- Suggest how I can do the same.
- Ask him for a link to his website.
You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.
The Rate Matters
This part isn’t much about the cover letter itself but on what job post you submit your cover letter.
One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.
For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.
One more thing: Avoid low-ballers .
These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.
Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience
I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.
Although there’s truth to it, it’s not the whole truth.
As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.
However, freelancers who have previous similar experience and can prove it will most likely win the contract.
Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.
In addition to experience, include samples of related work or outcomes that you know the client will love.
For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

If you don’t have any relevant samples, just create one, and show it to the client.
Include a Call to Action
At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.
It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.
Here are good examples of effective CTA (call to action):
- Hit that reply button over there to continue our conversation. (Favorite)
- How about we hop on a five-minute call to discuss your business needs?
- If you want to collaborate, let’s discuss it more over the chat.
I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.
Keep a Swipe File of Upwork Cover Letters
If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.
In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.
This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.
I usually have three places where I store them:
- OneNote (favorite)
- Google drive
- Local drive
A piece of advice: save your cover letters that worked.
Here’s mine:

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.
That’s how I knew which call to action I thought worked best.
In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.
Example of a Winning Upwork Cover Letter
As promised, here is a cover letter I used to land a premium deal with a client.
Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

In a gist, here’s how I did it:
Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]
Feel free to use this template.
Win Premium Clients With a Personalized Cover Letter
Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.
As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.
I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.
And if you get lost, try the template I provided above.
Now it’s your turn. Here’s what to do now:
- Go back to Upwork and apply what you have learned from this article.
- Use the template and check my sample for inspiration.
- Get back here and let us know how it went.
And as always, let me know your thoughts by sharing your comment down below.
Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.
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11 comments.
I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!
Stay safe always.
Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.
Keep it up! ?
Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless
Thanks Alan. Let me go back and re-strategize
Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.
Good luck on your journey!
I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks
My most regards, Hilary
That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!
Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.
Happy to help!
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Last Updated on August 5, 2022 by Alan Anthony Catantan

An Upwork Cover Letter Example For Freelancers
So, you’ve decided to join Upwork or a similar freelance marketplace. That’s a great idea! The gig economy is booming and the compensation reflects that. Freelancers providing skilled services tend to earn 70% more per hour than their cubicle-dwelling counterparts.
But, you have to be mindful of competition too. As many as 57 million workers in the US alone freelance part-time and full-time. And Upwork has some 12 million registered users. Thus, to get your piece of the pie, you really need to make Upwork ‘work’ for you.
That starts with having a well-optimized personal profile and learning to write great bidding letters for projects. This post offers some tips for that. Plus, we’ve included a quick Upwork cover letter sample you can use as a reference. Keep in mind that this post will mostly reference Upwork, but could really apply to any freelancing platform.
Start With Optimizing Your Profile
You can bet that anyone interested in your proposal is going to check out the information in your profile before they even consider you for the job. So be sure that your profile includes the following:
- A rockstar profile title that summarizes what you do.
- Crisp and professional profile picture
- Detailed profile overview that explains your professional background and highlights your skills.
You can also spice it up with testimonials/quotes from your past clients and portfolio pieces. Lastly, add extra credibility by completing several competency tests.

Be Specific in Your Proposals
In most cases, you will be applying to do a very short-term, very specific task. In your cover letter (project proposal) don’t go around the bush too much and succinctly state what makes you a good fit for that job. Include your resume only if the job posting specifically instructs you to do so.
Here’s a quick example to illustrate the point further: imagine you’re a freelance graphic designer . If you apply for a gig to design a set of landing pages, don’t waste time discussing any other skills or experience (e.g. your amazing illustration talents). Instead, write only about your experience with landing page design and perhaps conversion optimization.
Speak in Terms of The Clients Needs
Keep in mind that many of the jobs posted on Upwork are time-critical. The person who needs the work done likely has little time to train someone, or even provide a bunch of clarification. That’s why a person who can say something like: “Look, I understand what you want. Here is how I will do it. It will be done quickly. I’m ready to start immediately.’ is going to earn a second look.
To help build even more confidence in your abilities, consider including a testimonial or reference from another client. If you can show that you’ve completed similar work in the past, that will work in your favor too!
Focus on Skills, Not Personality
Normally, your cover letter is the perfect vehicle to show your enthusiasm for the company mission, and that you will fit in with the company culture. Here, none of that matters. So keep the focus on your skills and experience, not personality traits.
Answer Their Questions
Sometimes, a potential client will post a pretty detailed list of questions they want to be answered, and information that they want you to provide. On one hand, that makes it much easier for you to write the cover letter. You simply answer the questions they provide. On the other hand, if you miss anything, it could get your entire proposal eliminated from consideration. So pay attention!
Cover Letter Sample For Upwork in .docx Format
Here is a sample cover letter that you can submit in response to a short-term project on Upwork.

Download example (Word version)
Upwork Cover Letter Example – Text Format
Hi Michael,
Just checked your project details “Design a new onboarding process for a banking app” and I believe that I may be a great fit.
As a UX designer with 3 years of experience, I have previously designed account creation and account opening system flows for a lending app (received a 5-star review from the client). You can check the project details in my portfolio, along with several other designs for e-commerce, healthcare and media companies.
You mentioned that you also need someone experienced with interactive prototyping and InVision. I’m a long-term user of this app. Also familiar with Balsamiq and Adobe XD software.
I have included information about my rates, and I am confident that I can deliver the first design mockups within 2 weeks as per your deadline. Please contact me so that we can get started.
Kevin Ninja
P.S. I took a moment to explore your website. It’s very well-designed. If you’re interested in making further changes, I believe I can make some small tweaks to your landing pages to boost conversion rates.
Final Tip: Sell a Bit Further
Treat your cover letter as a marketing document. Work mostly to sell your clients on the skills they need right now, but don’t forget to sell yourself a bit as well. Slip in a postscript or ‘aside’ to let them know other ways in which you can help!
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A huge collection of cover letters created by a ninja team of writers and career advisors. Learn how to write, style and file cover letters that employers actually enjoy reading.
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10 Best Upwork cover letter sample for beginners
Posted by Engr.Abdul Raffay | Nov 14, 2022 | Freelanicng |

Cover Letter For UpWork And Templates, A perfect score of 100 is possible in 2022 with these real-world “ Upwork cover letter examples “ and “Upwork proposal samples.” This essay is for you if you’re a freelancer who has never utilized Upwork and has no clue what makes a good proposal. If you want to find work, I advise you to get the training you need first.
All of the qualifying freelancers’ cover letters for Upwork are drafted here. Please do not use this cover letter if you are not qualified for the position or if you are unfamiliar with the required online job. If you use this sample cover letter, employers are more likely to hire you.
Here are the greatest Upwork proposal samples, examples, and formats to look at. To get started, make sure your Upwork profile is comprehensive and that your summary stands out.
1: Upwork Cover Letter For Data Entry
Dear Hiring Manager
Your “Data Entry” job ad has been received. Based on what I’ve read in the job posting, it seems like you’re looking for a skilled data entry clerk. You have highlighted the urgency of the matter in your daily activities.
I’ve carefully read what you have to say in the job description. In this letter, I would want to express my interest in being considered for the post you have advertised. Working experience in data input, data import/export, and data mining beyond three years.
I’ve been volunteering and working for a community-based organization. I am proficient in all forms of online data entry, and my typing speed is enough.To be honest, I’m wondering about the timeline you mentioned. The internal and outward realities are both OK with me.
Check out my resumé and the websites of my former employers if you want.. I think I would be a great fit for this position, and I would love the opportunity to learn more about it. Have mercy on me and let me work on your project.
Waiting For Your Response
Best Regards
2:Upwork Cover Letter For SEO(Search Engine Optimization)
I have read your advertisement for “Job Title Here” with great interest.For more than two years, I’ve worked as an SEO, so I’m well-versed in both “on-page” and “off-page” optimization techniques. I’m intrigued by your project’s description and the numerous detailed requirements you’ve laid forth.
Check out my profile, portfolio, work history, and feedback for additional details about my qualifications and completed projects. You may always reach me by email or Skype.
Please utilize voice or video chat if a communication is necessary. I’ll be available to work on your project anytime you’re ready, seven days a week (that’s over 60 hours of time!).
Thank You For Consideration
3: UpWork Cover Letter For Article/Blog/ Content Writing
I am really interested in the position you have posted for “Job Title,” which I discovered via a Google search. With over three years of expertise, I can provide professional-quality blog posts, social media posts, and SEO optimization. In such a case, I believe you will discover that I possess the qualifications you need.
Take a look at my profile, portfolio, work history, and feedback to learn more about my experience and accomplishments. In my normal workflow, it takes me around two hours to compose and publish a blog article, complete with images and all the necessary SEO enhancements.
My inbox and chat window are always open. Let’s talk over the phone or Skype if that’s what it takes.My weekly availability exceeds 60 hours, and I am ready to start working on your project immediately.
Desperately Waiting To be Hire
4: UpWork Cover Letter For Blog/Article Posting
I am really interested in the position you have posted and would like to hear more about it.My experience in creating blogs, maintaining them, and optimizing them for search engines has accumulated over the course of six years, making me somewhat of an authority on the topic.
In such a case, I believe you will discover that I possess the qualifications you need.
Check out my profile, portfolio, work history, and feedback for additional details about my abilities and completed projects. In my normal workflow, it takes me around two hours to compose and publish a blog article, complete with images and all the necessary SEO enhancements.
My inbox and chat window are always open. Let’s talk over the phone or Skype if that’s what it takes.
5: UpWork Cover Letter For SMM( Social Media Marketing)
I have thoroughly reviewed the position description for “Write Name.” With over six years of expertise in SMM, IM, SEM, SEO, affiliation, etc., I am a seasoned veteran of the internet marketing industry. Your project’s description and its many specific criteria pique my curiosity.
Please peruse my profile, portfolio, work history, and feedback to learn more about my experience and qualifications. Visit http://www.yoursite.com to see my canonical site. You may always reach me by email or Skype.
Thanks To Hire Me
People a lso Ask
How do I write a cover letter for UpWork?
Explain to the potential employer why you’re contacting them, highlight your relevant experience, and provide links to any relevant online portfolios or resumes.
Do you need a cover letter for UpWork?
Do not forget to attach a cover letter to your Upwork application. This cover letter serves as a quick introduction to the prospective employer and your skills and experience. Your resume won’t stand out as much without a cover letter.
Can you work on UpWork with no experience?
If you’re looking for job on UpWork, it helps to have some work experience, starting out, you may undercut more established freelancers by offering to work for less money.
6: UpWork Cover Letter For Youtube Channel Optimization/ SEO
I am interested in the position of [Job Title] that you have advertised. After working in “on channel” and “off channel” optimization and SEO for YouTube channels for over 6 years, I consider myself an expert in the field. Your project’s description and its many specific criteria pique my curiosity.
These are two of the most recent YouTube channel optimization projects I’ve finished:
www.youtube.com/user/muscleinnovations and
www.youtube.com/user/PowerfulMagnetsby3P
Please peruse my profile, portfolio, work history, and feedback to learn more about my experience and qualifications .My website, http://www.yoursitename.com, is where people should go if they want to see what I’m all about.
Desperately Waiting to be Hired
7:UpWork Cover Letter For Graphic Designs/ Logo /Banner
That’s me, by the way.Please accept my gratitude to Any University Name or Any Training Firm Name.
Logos, banners, 3D textures, Auto Cad drawings, cartoons, etc. are just few of the many types of visuals I’ve developed over the years.
My portfolio and job experience pages both provide examples of my previous work. To evaluate my performance, please have a look. According to the information provided in your profile, I have learned that you are in need of a fresh look for your startup or current business.
The truth is that visuals are what keep a site alive and are the most memorable part of any company’s brand. I’m certain that I’ll be able to fulfill your needs. There is an abundance of self-proclaimed “designers” on the web, many of whom lack even the most basic understanding of design principles like color theory and layout.
It is not my intention for you to fall for their tricks. You’ve found the perfect spot and the right person. My experience with Adobe Creative Suite programs (including Photoshop, Illustrator, Flash, InDesign, Corel Draw, and Text Design Pro) makes me certain that I would be a valuable asset to the team if I were to join it.
For which I anxiously anticipate a response.If you’re having difficulties keeping everyone on the same page, I can provide a help since I’m fluent in a variety of forms of communication.
Thank You For Your Consideration
8: UpWork Cover Letter For VA( Virtual Assistant)
I am interested in the position of virtual assistant that Virtual Assistant Project . And you did bring up the topic of your time. Please know that I have been doing work like this for almost five years now and have never had a single issue with meeting deadlines.
Web research, email extraction, data mining, Google, Bing, Yahoo, Microsoft Office (full), Google Docs, Google Document, Google Spreadsheet, AdWords, Analytics, Webmaster, SEO, SMM, EM, SEM, PR, B2B Marketing, Lead Generation, Directory, and other related programs are all areas in which I excel. To learn more about me, feel free to peruse my profile and samples. In my professional experience section, I have detailed various accomplishments.
Thank You Very Much
9: UpWork Cover Letter For Web Research / Data Mining /Extraction
You may consider me for the position! The job description specifies the necessity for a quick worker capable of data mining and online research. It may interest you to know that I have been involved with similar projects for well over five years now.
I have extensive experience with a wide variety of tools and platforms, including Google, Bing, Yahoo, Microsoft Office (full), Google Docs, Google Document, Google Spreadsheet, AdWords, Analytics, Webmaster, SEO, SMM, EM, SEM, PR, B2B Marketing, Lead Generation, Directory, and many more.
use of my background, I know I can complete your task on time and to your satisfaction.Check out my profile and resume, if you please. In my job history section, I have detailed various accomplishments.
I Am Waiting To be Hired to Show My Skills
10: UpWork Cover Letter For Digital Marketing
I saw you were looking for a digital marketer, and I have the job ad for you. My understanding from perusing your job posting is that you are seeking a seasoned professional to fill this position. These days, it would be unusual to meet someone who does not use some kind of social media.
People’s second essential online experience is social media. Attracting a large number of people through social media may do wonders for a business’s bottom line.
The number of SMM tasks I’ve just finished is staggering. I invite you to review my resume for more details. My primary objective is to succeed. By hook or by crook, I manage to achieve success. and I am confident in my ability to complete the assignment to your satisfaction. I wish for a job offer to come my way.
Contact me by email or Skype at any time.
10 Cover Letter For UpWork And Templates 2022
These “Upwork cover letter examples” and “Upwork proposal samples” from the actual world have a perfect score of 100 in terms of 2022.
About The Author
Engr.Abdul Raffay
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My name is John and I am ready to design the box for your perfume product. I will illustrate your perfume image in Adobe Illustrator and then I will add on box. The box that I will design is very professional, and modern. I will not compromise on quality because quality is only what makes the product awesome.
Please enable JavaScript
Do the sizes of the boxes I designed for men and women differ or are they the same?
Cover Letter 3
I am Smith and I will expertly complete your project. I will publish your ads on Facebook, Instagram, and YouTube. The ads show only those people who are interested in your products.
Articles must be written in a professional way
Cover Letter 4
I have written more than 200 articles in different categories, and each one is changed into another article.
I am Doe and I will need a graphic designer to design my book cover. The book is about baking recipes. On the cover, I need some graphics related to baking and a big cake. If you are capable of designing a attractive and professional book cover then post a request with your previous work.
Cover Letter 5
You might also like, what are milestones in upwork, logo design proposal upwork, easiest jobs on upwork.

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Writing a cover letter is essential when applying for jobs. This is the perfect way to express how your specific skills are relevant to the open position. Wow your future employer with this simple cover letter example format.
The correct salutation on a cover letter should always include the word “Dear” followed by the contact person to whom the letter is addressed. This should be followed by either a comma or a colon, then a blank line and the first line of the...
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Hello Neha, Cover letter should have clear mention of your experience and skills related to job you are bidding for. You should also mention why buyer should
Hi [Client's Name],. I would be happy to work on your [document/job/whatever] immediately. [Numbered list covering the most important
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Recently I have successfully completed so many Forum Posting projects. For more information will you please visit my work history. Success is my main aim. I
How to Write a Winning Upwork Cover Letter (+Sample) · From Zero to Hero · Answer the Additional Questions First · Address the Client by Name · Show
Upwork Beginners, I'm giving you my cover letter template. Every word of it is calculated and crafted with care. And it's ALL YOURS.
Use your previous freelance gigs to gain credibility in your cover letter. Describe 1-2 previous projects in detail that show your experience, including any
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My name is John and I am ready to design the box for your perfume product. I will illustrate your perfume image in Adobe Illustrator and then I will add on box.