sales manager cover letter uk

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

1. Sales Cover Letter Examples

Example #1: mid-level sales candidate , example #2: entry-level candidate (no experience), 2. how to write a cover letter for sales jobs step by step (template), 1. follow formal formatting rules on a sales cover letter, 2. create a professional cover letter header with contact information, saleswoman / salesman cover letter example template, 3. introduce yourself and describe the sales job to which you’re applying, sales cover letter sample: intro statement, 4. talk up relevant sales skills & marketing abilities.

If it’s not an open position but a company that you’re interested in, reference specific information about the company or the market that would affect that company – for example, ‘With your recent acquisition of (blank)...’ or ‘I saw that your competitor (blank) recently launched a next generation product...’ Tom McGee VP & GM of Sales & Marketing, Lucas Group

Example Cover Letter for Sales Associate: Middle Paragraph

Include specific numbers whenever possible to illustrate what you've accomplished. This include sales numbers, people you've trained, customers you speak with on a daily basis. This will give the hiring manager concrete details on your experience. Amy Nguyen Business Communications Lecturer at California State University, Los Angeles

5. Explain Why You’d Like to Sell on Their Behalf

Sample cover letter sales jobs motivation statement, 6. finish using a powerful cta as a value proposition, sample cover letter for sales jobs: call to action & formal closing, was it interesting here are similar articles.

Sales Associate Cover Letter: Examples & Templates to Fill

Substitute Teacher Cover Letter: Example & 25+ Writing Tips

McKinsey Cover Letter: Samples & Ready-To-Use Templates

Sales Manager

Sales Manager Cover Letter Example

How you target your message is at the core of a sales manager’s craft. A sales manager cover letter enables you to do exactly that when pursuing the perfect job, unconstrained by your resume’s limitations.

Here’s the thing: All sales managers recognize an empty sales pitch when they hear one. When you are selling your ability to sell to others, it is not enough to list your achievements. What counts is the difference you make to the sales process — something that's hard to convey in the rigid structure of a resume.

A job-winning sales manager cover letter goes beyond the circumstantial factors of selling success. After all, anyone can sell an amazing product in economic boom times. It details just how you improve sales outcomes and delight customers over and above what the competition can manage. This is not about selling ice to Eskimos. Eskimos don’t need ice. An effective salesperson who is going to attract repeat customers must chat to each tribe of Eskimos and understand their needs to see if there is a fit.

The most successful cover letters tell the sales manager's story in such a way that it dovetails perfectly with the target job requirements. Their experience might not be a perfect fit, but the cover letter's free-form style allows for some creative interpretation.

This writing guide, along with the corresponding sales manager cover letter example, and Resume.io’s other job search resources including free cover letter examples will help you write a cover letter to close the most important deal in your sales career. We’ll discuss:

Core considerations for a winning sales manager cover letter

What is the number one message for a sales manager.

First things first ... your sales manager cover letter is like any form of selling: The art of persuasion only comes into play after understanding.

In a world where we are limited by time and energy, any activity that wastes either commodity sucks the potential out of your day. It is bad enough to make poor choices for yourself, but when you end up wasting other people's time or energy, they won’t thank you. We’ve all been in that car showroom, politely listening to a salesperson when all we really want to do is have a quick browse and let our imaginations go a little wild.

Sales people must make sure all their customer interactions are worthwhile — for both parties. Your persuasive skills might be top-notch, but if you don't take the time to understand whether your customers have any interest in purchasing (at some point), you will be wasting both your time and theirs.

Your sales cover letter must convey that listening to understand your customers' needs and wants is your top priority. But just saying so is not enough. Sales is about showing, not just telling. So as a powerful self-selling tool, your cover letter must include examples of your effectiveness in digging deep to understand exactly how to exceed a customer’s needs.

Don’t be afraid to sell yourself as hard as you can. Don’t be shy.

Expect any future boss to only spend a minute or two reading your cover letter, and even then, likely just skimming. So there is no place for subtlety or intrigue in your cover letter sales pitch. Make your “why” jump off the page. Be bold and ensure every sentence has a purpose.

The purpose of your sales manager cover letter is to open the door to a more detailed personal conversation at the interview stage. You will be up against so many other candidates trying to catch the same employer's eye.

Use the cover letter as a piece of selling dynamite to blow your competition out of the water. Or at least make sure the wording is strong enough to get yourself on that interview list.

Secondary purpose — the art of influence

Sales professionals are masters of the dark arts of influence. They have a way of leading you in the desired direction while seemingly walking by your side. They use empathy to disarm you and language to persuade you, at all times nudging you along the journey to purchase their product or service. It might not be today, and it might not even be next month, but their actions will make you more likely to buy at some point.

As a sales manager you know your craft and are deliberate about your intentions. Underpinning the subtle art of winning over customers is a significant degree of behavioral science. Your awareness of that needs to come across in your cover letter. It should at least hint at any cutting-edge sales training you've completed, or maybe mention some favorite industry-appropriate sales methodologies. Sales is not a passive process. If you come across as a curious “student of sales” on a journey of continuous improvement, potential employers will know they are taking on someone who will seek to find every possible way to make sales and retain customers.

Your cover letter text will be all the more impressive in giving sales-savvy readers a sense of your proven sales techniques. Be proud of your success stories and show confidence in your ability to replicate them for this prospective employer.

Every sales manager knows that the delivery of any sales pitch does not come in a monologue. There is often a back and forth that can last for weeks or even months before a successful sale. Just as their sales process is structured, so their sales application letter should follow a set format for maximum impact.

For additional inspiration, check out some of our related writing guides and cover letter examples in the sales category:

Best format for a sales manager cover letter

Just as the sales process is structured, your sales manager cover letter should follow a set format for maximum impact. Each of the following components serves a purpose.

You'll find an overview and general advice in our overall guide to writing cover letters . Here, we'll explore each cover letter section in a sales context, step by step. Let's get started.

Dear Mr. Hunter

When you are competing with your rivals to sell empty space on a container ship, the basic variables of service and cost mean that sales managers need to convince customers that working with them is worth paying for. I sell my colleagues rather than my containers.

Increasing the ocean freight customer base by an average of 25% over the past five years, running at 92% annual client retention and increasing annual profit growth per customer by 16% demonstrate that I understand the subtleties of selling freight forwarding. Delighting a freight customer is about far more than availability and pricing.

As Crano Freight is expanding their routes in the Far East, I hope that my B2B sales experience in the region may prove useful. I have networked here for the past decade, speaking at transport conferences, building relationships with 250+ importers and exporters and doubling market share from 4% to 8% over a six-year period. As a student of the intricacies of the Chinese tender process, I understand how to influence effectively.

Crano encourages a winning mentality at work, and I would fit in well:

Seeking to understand the precise requirements of each customer is the key to finding those critical negotiation levers and squeezing the potential out of every opportunity. I enjoy the role most when I am managing a fluid sales process rather than simply reacting to leads.

I was referred for the role by one of your current sales managers (David Lantink) and I hope for the opportunity of an interview to see why he loves working for you so much.

Best regards,

Sofia Turner

Cover letter header

Any purchase decision should be made as simple as possible. Just as the “buy” button is logically and conveniently located in an online store, so should your sales manager cover letter header contain the most important information — who you are and how you can be reached. This makes it easy for the reader to act immediately and get in touch with you at any moment during the recruiting process.

Don’t assume that it suffices to have your contact information only on your resume, or that recruiters can find you easily on social media if they are so inclined. It is expected that your cover letter should contain your name, email address and phone number, visible at a glance. After all, the goal is to pique the hiring manager's interest enough to invite you for an interview.

There's also a psychological reason for the header's importance. Basic cognitive science shows that people need a mental pause before digesting important information. The header section incorporates white space that will be swiftly scanned, but imperceptibly slowly enough for the reader's brains to anticipate something important is coming next. In fact, the average cover letter contains approximately 30% white space — further accentuating the importance of what has been written.

Finally, there is a technical reason for including your contact information in the header section. Many recruiters and employers use applicant tracking systems (ATS) software to scan resumes and cover letters. Properly formatting the header information on both documents means these important details will not fail to be captured.

The aim of the cover letter header: Make the "purchase" decision as easy as clicking a “buy” button, give the reader time to pause and allow the ATS to pick up the information it is looking for.

Cover letter greeting

Getting the greeting of your sales manager cover letter wrong calls into question your entire sales approach. As trivial as the salutation may seem, you do not want to jar the reader’s attention with a misstep.

If the job application instructions mention a specific person, that is who you should address by name. There would be nothing worse than for your cover letter greeting to be generic when other candidates address theirs to a specific person. And if you are determined to greet the reader by name, do your research to ensure it is the correct addressee.

Also be careful in deciding whether to follow standard practice with the more formal “Dear Ms. X" or "Dear Mr. Y," as opposed to the informal “Hi” or "Hello" before their surname. If you aren't sure whether the corporate culture is casual enough, always err on the formal side. In the same vein, don't address recipients by their first name even if you've corresponded previously. First-name email greetings are fine if you know each other, but not in the formal context of a cover letter that may be read by other people.

If you cannot determine the cover letter recipient's name, or even the job title, the next-best option is to write “Dear Company Name team.” Anything friendlier than the impersonal “To whom it may concern” is preferable, so you sound like a human being seeking to connect with the reader.

The aim of the cover letter greeting: Setting the right communication tone should be familiar to a sales manager, as reflected in a cover letter that starts off on the correct note.

Dear Mr. Hunter,

Cover letter introduction

The first sentence of your cover letter sets the tone for the employer's first impression. Just as the first salvo of sales patter should contain your core message, the opening of your cover letter should hint at why you are the best choice for the role.

Sales people have a lot on their plate, so if your cover letter introduction fails to grab their attention, why would they not simply stop reading and move on to someone else's application or something else altogether? There is no rule that anyone has to read your cover letter or resume. It is a choice that hinges on the content being relevant and interesting.

A sales cover letter introduction must answer the recruiter's most important question: Do you put your employer’s bottom line at the heart of everything you do? Even with all the fancy sales pitches and organized planning, if you are not squeezing the potential out of every sales opportunity, losses are left on the table that your competitors will take advantage of. Be a winner — show that you are relentless in your pursuit of growth.

A sales manager needs to “manage” the sales process, not just react to leads coming into the business. Your cover letter introduction should touch on how you do that better than your competitors. Be different from them. Sound better by avoiding the standard lines.

The aim of the cover letter introduction: That you will make more money for your employer than anyone else should come across front and center at the top of your cover letter.

Cover letter body

The body of a sales manager cover letter is where you justify why you should be hired.

This is no place for empty bluster and wishful thinking. Show that you understand your future employer's specific sales challenges. Offer real examples of your previous successes delivering value in similar circumstances. Selling is an immensely complex undertaking. Whether it's goods or services, you must prove that you understand the nuances of what your future employer is selling.

Secondly, it would be a strange oversight not to include some numbers and growth figures to illustrate your past accomplishments. All sales managers live and breathe their targets, so the omission of that information in your cover letter will seem suspicious. Percentage growth figures provide context to the sales numbers so the scale of your achievements is clear.

It is equally critical to mention your relationship-building skills. Sales managers spend much of their day communicating with customers and prospects, so a prospective employer must understand that you derive success from dealing with others. Cite deals that involved complicated relationships or relied on your negotiation and influencing skills to hit sales goals.

The aim of the cover letter body: Demonstrate understanding of what awaits you; be loud and proud about the sales numbers and growth you have achieved and don’t overlook your magnetic people skills.

Cover letter conclusion and signature

The conclusion of your sales manager cover letter is where you end with a strong final impression. If you have covered the bases of being a great salesperson who is a perfect fit for this job, maybe leave prospective employers feeling passionate about their product or service.

Conveying this affinity for the product or service will be vital during the job interview you aim to get. Your cover letter conclusion should leave no doubt about your motivation to sell it.

Finish with a call to action. Make it clear to hiring managers that you are mustard keen to attend an interview. Let them feel that theirs is the only company you wish to join. Make them feel special.

The aim of the cover letter conclusion: Allow your passion for this sales role to come through by expressing that you love and believe in the product or service you will be selling.

Writing psychology – reach out to the employer's "inner buyer"

It is not often that sales professionals are in the position of “buying” something themselves, so when they are looking to take on a new sales team member, the roles are reversed. They will be looking for the sales qualities that they value in themselves.

This varies depending on the industry and product or service, but there are a number of evergreen sales “buttons” that your sales manager cover letter should seek to press:

Common mistakes in a sales manager cover letter

Sales professionals are well-versed in taking care in their written communication, but it's still worth pointing out that their cover letters will therefore be analyzed with a fine-toothed comb. Any missteps and errors will be harshly judged. The following reminders may seem obvious, but are you really sure that you have avoided these pitfalls?

Key takeaways for a sales manager cover letter

Free professionally designed templates

You control your data

We use cookies to tailor the experience of creating resumes and cover letters. For these reasons, we may share your usage data with third parties. You can find more information about how we use cookies on our Cookies Policy . If you would like to set your cookies preferences, click the Settings button below. To accept all cookies, click Accept.

Cookie settings

Click on the types of cookies below to learn more about them and customize your experience on our Site. You may freely give, refuse or withdraw your consent. Keep in mind that disabling cookies may affect your experience on the Site. For more information, please visit our Cookies Policy and Privacy Policy .

Choose type of cookies to accept

These cookies allow us to analyze our performance to offer you a better experience of creating resumes and cover letters. Analytics related cookies used on our Site are not used by Us for the purpose of identifying who you are or to send you targeted advertising. For example, we may use cookies/tracking technologies for analytics related purposes to determine the number of visitors to our Site, identify how visitors move around the Site and, in particular, which pages they visit. This allows us to improve our Site and our services.

These cookies give you access to a customized experience of our products. Personalization cookies are also used to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with our advertisements or content as well as track the content you access (including video viewing). We may also collect password information from you when you log in, as well as computer and/or connection information. During some visits, we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information.

These cookies are placed by third-party companies to deliver targeted content based on relevant topics that are of interest to you. And allow you to better interact with social media platforms such as Facebook.

These cookies are essential for the Site's performance and for you to be able to use its features. For example, essential cookies include: cookies dropped to provide the service, maintain your account, provide builder access, payment pages, create IDs for your documents and store your consents.

To see a detailed list of cookies, click here .

This site uses cookies to ensure you get the best experience on our website. To learn more visit our Privacy Policy

Sales Manager Cover Letter Examples & Writing Guide

You drive teams to quota-busting performance and bring down ever-higher revenue. Show upper management your playbook has the right moves to help the company exceed its goals.

As seen in:

Your sales manager cover letter has to work like Joe Girard. Why? Because your resume—while great—can’t show that winning personality of yours. To get upper management to read your application, your cover letter has to prove you know their needs, you care about them, and you can help.

Sound like a tall order? You’ve got this. Sales is in your blood. I’ll help you convert your native sales manager skills to cover letter form.

This guide will show you a sales manager cover letter sample and the best tips on how to write a cover letter for sales manager jobs step-by-step.

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume— See more cover letter examples and create your cover letter here .

Sample Sales Manager Cover Letter

Clara Scofield

Sales Manager

2075 Elliott Street

Kansas City, MO 64101

816-401-1892

[email protected]

linkedin.com/in/clarazscofield

Kansas City, MO 66101

Dear Mr. Harris,

Let me tell you why I’m so excited to apply for the sales manager position at Canton & Litman. When my supervisor at Poulin International challenged me to raise revenue by 10% in my first 60 days, I didn’t think we’d make it. In the midst of a down market and with supply-chain issues, I thought staying level would be hard enough. However, through a mix of behavior-based coaching and other tools, I drove my team of 18 to grow revenue by 15% in 50 days. From there, we went on to set new sales records in at least 3 quarters per year for the next 5 years.

Your ad states that you’re looking for a sales manager with 5 years of experience and skills in building teams, driving marketing campaigns, and creating sales strategies for new products . In my 5 years as sales manager at Poulin International, I developed our entire multinational sales team from the ground up. I also conducted marketing campaigns with budgets of over $1M, and developed strategies to bring 15 new products to market in the Consumer Packaged Goods industry.

Canton & Litman is well-known as a leader in the CPG field. I believe working in the sales manager role there would give me the resources to extend my previous successes. Could we set up a meeting next week to discuss how my skills in financial forecasting, database management, and leadership can help grow your revenue by 20% per year over the coming decade?

Best regards,

That’s a Carnegie-level sales manager cover letter sample.

But—you’ll need a great resume too. See our guide: Sales Manager Resume Sample

Looking for a different sales or marketing job? See these guides:

Sales Manager Cover Letter Template

Here’s how to write a cover letter for a sales manager job application:

1. Use the perfect sales manager cover letter format and layout

2. Make a professional sales manager cover letter header

3. Create a personal greeting and add a sales manager accomplishment

4. Show you care about their needs

Should you skip the cover letter? See our guide: Are Cover Letters Still Necessary?

5. Prove this sales manager job matters to you

There are 405,700 sales manager jobs, according to the U.S. Bureau of Labor Statistics . To target the best ones, customize your sales manager cover letter like a pitch from Erica Feidner.

6. End your sales manager cover letter with a call to action

7. Add a formal sign-off to the end

And that's how you write a killer cover letter !

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a professional resume template here for free .

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

Questions? Concerns? We’re here for you. If you’re still unsure how to write an Ogilvy-level cover letter for sales manager jobs, drop me a line in the comments.

Don't miss out on exclusive stories that will supercharge your career!

Get a weekly dose of inspiration delivered to your inbox

25+ Free Resume Templates for Microsoft Word to Download

Stop struggling with your Word resume template. Get a beautiful resume in 5 minutes! See our list of the best resume and CV templates for Word that you can quickly modify & tweak.

How Far Back Should a Resume Go? (Experience & Job List)

How many years should you go back on a resume? Is it a good idea to list those back-in-the-day jobs? What to add if you're a junior? Read on to get the answer.

What to Name a Resume File & Cover Letter (10+ Tips)

Whether it’s naming a resume file or cover letter, using dashes or underlines, or capitalization questions, this guide has the answers on how to save resumes and cover letters.

How to Write a Sales Cover Letter

Updated February 18, 2023

If you’re trying to establish a career in sales, then chances are you know how to use persuasive chat to close the deal.

So, it stands to reason that writing a sales cover letter should be a breeze. After all, this is your opportunity to sell yourself as a prospective candidate to a hiring manager.

But what if your sales patter is based on your personality and the way that you talk? Putting pen to paper can sometimes be a little harder and you might start to second-guess yourself.

To help you take that next step in your sales career, this article will show you how to write a great sales cover letter.

We’ll take you step-by-step through the writing process and we’ll share some examples of cover letters for sales positions.

What Is a Sales Cover Letter and Why Is It Important?

Companies will typically receive hundreds of applications for jobs. Sales jobs in particular are highly sought after. Therefore, a recruiter may need something beyond the traditional resume to help make their decision.

They may be flooded with similar-sounding resumes where candidates have similar qualifications and experience.

Instead, they need a document which explains more about who the applicant is, and why the recruiter should consider hiring them.

Thus, the sales cover letter was born.

Within your sales cover letter, you’ll have the opportunity to demonstrate your passion for the job. You can showcase your personality and help your resume stand out from the crowd.

It’s an incredibly important tool so you must use it effectively.

What Should You Include Within a Cover Letter for a Sales Position?

When writing your sales cover letter , it’s important to remember that it shouldn’t be a rehash of your resume . The recruiter will already know your academic qualifications and professional expertise.

Instead, it’s an opportunity to sell yourself to the hiring manager. You should use your sales skills for yourself.

You want to demonstrate who you are and what sets you apart from others. You can focus on your passion, drive and commitment. Or you could expand on your experience and explain how you plan to bring your knowledge to this new role.

Great sales cover letters can help to bring your personality to life. They should showcase why you are a great fit for the role (referring to specific experience where possible) and they should also explain why you are passionate about working for this specific company.

As such, cover letters for sales associates or sales managers should always be written with specific jobs in mind.

Here are a few suggestions of items that you should include within your sales cover letter:

Your Personal Skills

This may be tangible skills that you’ve learned (perhaps you’re well-acquainted with particular computer software) or it could be the transferrable skills or soft skills that make you unique.

Look at the job description to be clear on what specific skills they are looking for.

Any Previous Experience

Your resume will demonstrate prior work history, but if there is a relevant area of expertise that you can mention, your cover letter is the perfect opportunity.

In a sales cover letter, you should try to be as quantifiable as possible. If you boosted sales by 15% then make sure you say it. Perhaps you’ve led a team and they have exceeded their targets, make sure you state by how much.

Remember that the hiring managers are looking to be impressed, so make sure that you give them the stats that will wow them.

Look Ahead to the Future

As well as looking back at what you’ve already achieved, you should look forward to what you are still capable of achieving.

Try to explain what your ambitions are and how you think this particular company can help you achieve them. Can you also explain how you can help the company to achieve a competitive advantage thanks to your persuasive and charming sales skills?

You need to demonstrate your passion for your profession as well as the employer.

Any Specific Achievements

Don’t forget to mention any awards that you may have won. This could be internal celebrations or even regional/national achievements.

Remember, you are selling yourself, so you need to shout about what makes you so great. Your sales cover letter is not a time to be modest.

Top Tips to Remember Before You Start Writing Your Sales Cover Letter

As always, before you put pen to paper and start writing, it’s wise to consider what you want to say. Jot down a few key points of interest as reminders before you start crafting your sales pitch.

Here are a few practical hints and tips:

Think about what makes you unique . The recruiter will be reading hundreds of similar-sounding cover letters, particularly for sales associate or sales manager jobs. They are looking for something which helps elevate a candidate and make them memorable (for the right reasons).

Pay close attention to the job description . Everything you write in your sales cover letter should relate directly back to the job description . You need to make it abundantly clear that you have the skills they are looking for. If they use particular terminology, then subtly mimic it. If they state that they need a particular tangible skill, then reiterate your capabilities. You need to know the job description like the back of your hand.

Use bullet points and statistics . We mentioned earlier that you should try and quantify your achievements where possible. Try to use bullet points to highlight key successes. Not only will it stand out, but it will also help to keep your letter short and to-the-point.

Make sure it’s pitch-perfect . Before you submit your sales cover letter , make sure that it’s grammatically correct with no unfortunate errors. Your letter should show your best side; remember, it’s all about making a great first impression. You could ask a friend to review. Or you may wish to draft your letter, then sleep on it and come back to it. Sometimes, taking a few hours away can help you to see errors that you may have previously missed.

How to Write a Great Sales Cover Letter – a Step-by-Step Approach

We know that you are an expert in selling. That’s why you work in sales.

But do you know how to carefully craft an effective cover letter ?

Here, we break it down step-by-step so you can start telling your story:

Section #1 – The Introduction

This is your first opportunity to grab the recruiter's attention.

Make sure that you address the letter to the right person. Try to avoid ' To whom it may concern ' or 'To the hiring manager' as it shows a lack of effort and commitment.

Instead, address it to a named contact – if you can’t find details on the company’s website, then why not ring the company to ask who to address it to? They may be impressed by the effort that you are making.

You should be clear about which specific job role you are applying for – often, sales teams may be recruiting for more than one role, so the recruiter needs total confidence in which position you are interested in.

For example,

Dear Mrs. Bloggs I recently came across your job description for the advertised role of Sales Manager and I am extremely excited to submit my application for this role. I am an experienced sales manager with more than 15 years’ pharmaceutical sales experience and I feel that I have the perfect credentials to lead your team to greater success.

Immediately from this introductory statement, it’s clear that the candidate is applying for a sales manager role.

The recruiter can identify that this is a candidate with considerable experience and a belief in their ability to support business growth.

The immediate reaction is to continue reading to see what else they have to say.

Section #2 – Why You Are Suited for This Particular Job

As we move further into the body of the sales cover letter , there is an opportunity to explain why you believe you are the right person for the job.

This is where you can build on any previous experience that you may have as well as provide tangible evidence of professional successes.

You should think of your sales cover letter as a story-telling exercise. You’ve facilitated the introduction, now it’s time to craft the main story.

I have previously led a team of eight sales associates working for a national pharmaceutical organization. As a regional manager, I was responsible for ensuring that the team exceeded their sales targets as well as keeping abreast of the latest developments. Key achievements included: Improving sales of drug A by $8 million from Jan-March (an increase of 12% from the previous year) Improving sales of drug B by $5 million (an increase of 14% from the previous quarter) Expanded client base by 18% during an unprecedented time whereby industry growth was valued at 16% Received the regional manager sales award for pharmaceutical sales

As you can see from the example statement, this candidate has used quantifiable data to justify and explain their experience.

By showcasing key achievements and making comparisons to industry performance and year-on-year improvements, they are showcasing their skills and capability.

A hiring manager can look at this and predict whether this person has the capabilities to achieve similar business growth for their own company.

Section #3 – What You Can Do for the Specific Employer

Now the candidate has looked back on what they have previously achieved, it’s time to look forward and see what they can do for the prospective employer.

This section on your sales cover letter is designed to excite and motivate the recruiter. It’s about helping them to understand what you can bring to the table and how your sales expertise can improve their business performance.

I believe that I can use my proven track record to help your business increase its revenue within your specific market. My understanding of sales techniques and the ability to understand and adapt to changing market conditions means that I have a wide range of techniques that I can share with your team. My approach is to use a carrot and stick philosophy; I understand that different sales associates will work in individual ways. As a sales manager, I take the time to learn how best to motivate key employees in a bid to enhance their performance. I expect my team to perform to their maximum capabilities and in return, I do whatever it takes to help individuals work to the best of their ability.

At this stage of the sales cover letter, we can start to see how the candidate works. They’ve taken the time to explain what they can do for the specific company and have given insights into their management technique .

Because the candidate is applying for a sales manager role, they’ve delved into their specific working philosophy. This is a good approach because hiring managers will be looking to see who could make the best cultural fit for the team.

If this is a match, the recruiter will have added confidence in that person before they move ahead to the interview stage of the recruitment process.

Section #4 – The Final Call to Action

As we draw to a close, it’s time to make clear what your call to action may be.

You will have enclosed a copy of your resume, so you should divert the recruiter’s attention to that. This will help them understand your academic background and career history.

You may also wish to share your contact details and invite the recruiter to get in touch with you for more information.

Thank you for taking the time to read my cover letter . I am enclosing a copy of my resume for you to review. I am extremely excited about the opportunity to work for your organization and I would welcome the opportunity to speak to you in more detail about the job role. If you would like any further information, please contact me directly on [phone number]. I honestly believe that together we could have a perfect match and I have many ideas for how we can work together to improve your business performance. I look forward to hearing from you in due course. Sincerely, Jane Name

As a concluding paragraph, this not only confirms the attachment of their resume, but it provides a final sign off which reminds the recruiter that the candidate understands that sales are all about improving business performance.

By suggesting that they already have ideas they want to share, the recruiter is encouraged to meet with the candidate to find out more information.

Example Sales Manager Cover Letter

Now that we’ve broken down each paragraph, here’s an opportunity to read through the sales manager cover letter collectively.

As you can see, it tells a story, and each paragraph encourages the recruiter to continue reading.

Dear Mrs. Bloggs I recently came across your job description for the advertised role of Sales Manager and I am extremely excited to submit my application for this role. I am an experienced sales manager with more than 15 years’ pharmaceutical sales experience, and I feel that I have the perfect credentials to lead your team to greater success. I have previously led a team of eight sales associates working for a national pharmaceutical organization. As a regional manager, I was responsible for ensuring that the team exceeded their sales targets as well as kept abreast of the latest developments. Key achievements included: Improving sales of drug A by $8 million from Jan-March (an increase of 12% from the previous year) Improving sales of drug B by $5 million (an increase of 14% from the previous quarter) Expanded client base by 18% during an unprecedented time whereby industry growth was valued at 16% Received the regional manager sales award for pharmaceutical sales I believe that I can use my proven track record to help your business increase its revenue within your specific market. My understanding of sales techniques and the ability to understand and adapt to changing market conditions means that I have a wide range of techniques that I can share with your team. My approach is to use a carrot and stick philosophy; I understand that different sales associates will work in individual ways. As a sales manager, I take the time to learn how best to motivate key employees in a bid to enhance their performance. I expect my team to perform to their maximum capabilities and in return, I do whatever it takes to help individuals work to the best of their ability. Thank you for taking the time to read my cover letter. I am enclosing a copy of my resume for you to review. I am extremely excited about the opportunity to work for your organization and I would welcome the opportunity to speak to you in more detail about the job role. If you would like any further information, please contact me directly on [phone number]. I honestly believe that together we could have a perfect match and I have many ideas for how we can work together to improve your business performance. I look forward to hearing from you in due course. Sincerely, Jane Name

Final Thoughts

This article will have given you insights and guidance to help you write your sales cover letter .

It’s about creating content that tells a story, with a clear start, middle and end.

You want to end your sales cover letter with a reminder of why the recruiter will want to call you as soon as possible.

The recruiter should be interested in learning more about the quantifiable statistics used within the letter to showcase achievements, as well as the candidate's managerial style and ideas for future performance growth.

Your sales cover letter is your opportunity to shine. After all, you are the sales expert. And with the hints and tips from this article, you should be well equipped to take the next step on the sales career path.

Was this article helpful?

You might also be interested in these other WikiJob articles:

Or explore the Application Advice / Job Applications sections.

Cover letter example 1

Thomas K Eden, 32 S Riverview, Ogden, Iowa 50113, (515) 555-7998.

Date:1th April, 2009.

Jack Richardson, Personnel Manager, 323 South Avon Drive, Milton, NY 10945, (914) 555-2909.

Dear Mr. Richardson,

In response to your advertisement on company’s website, I am writing this letter to you for the Areas Sales Manager position.

I believe that I am the person, having required skills and qualification as per your needs. I enclosed my resume fro your review. Please see it.

Currently I am working as a local area sales team leader. Here I experienced how to work in high pressure, team environment, provide results before deadlines.

Please consider my resume. I would like to meet with you to discuss my skills and qualification. Please contact me at above telephone number or e-mail me on [email protected]

Thank you for your consideration and time.

(Signature)

Thomas K Eden.

Enclosure Resume Create Cover Letter -->

Download this Cover letter example now:

Download Free Resume Sample

Send me a link to the template to this e-mail address:

By clicking on the button you’re accepting our privacy policy

Send me a Link!

Cover letter example 2

Date: 1th April, 2009.

Jack Richardson, Director, Human Resources, 323 South Avon Drive, Milton, NY 10945, (914) 555-2909.

I am writing this letter in response to your ad in newspaper for full-time staff position in your sales department. I read about your firm and it’s innovative work in pharmaceutical field in Business Journal magazine. I am impressed by it.

I am gradating in economics from ABC University. During my academics, I gained a proper knowledge and understanding of business applications and practice. In addition, I am well in computer communication for business.

I would like to work with your team members and contribute my skills to your innovative work. Thanks for your consideration and time. Please contact me at above telephone number or e-mail me on [email protected]

Cover letter example 3

Thomas K Eden, 32 S Riverview, Ogden, Iowa 50113, (515) 555-7998. Date: 1th April, 2009.

In response to your ad in newspaper, I am writing this letter to apply for the position of Technical Business Analyst. I am very interested in position advertised. My technical knowledge, experience in consultancy and business makes me ideal candidate for this position.

I am a developer (in multiple languages and platforms). I am perfect in database (DB2), structured languages, OOPS and specially in JAVA (core). I am confident about my knowledge and capability so that I can work to the extent this position required.

I was Project Manager for two years, which gave me valuable experience in analysis of business rules and processes. Here I was responsible for direct interaction with end users, customer, and extracting information about projects from them, and then translating it into detailed requirements.

Please contact me if you are interested to discuss my skills and qualification. My email id is [email protected] Thank you for reading my letter and consideration.

business sales manager cover letter free sample

Cover letter example 4

Thomas K Eden, 32 S Riverview, Ogden, Iowa 50113, (515) 555-7998. Date: 26th June, 2009.

Jack Richardson, Business School, 323 South Avon Drive, Milton, NY 10945, (914) 555-2909.

I saw your advertisement on JobsNews.com, so I am writing this letter to apply for business teacher position. I am B.Ed specialize in business laws and ethics. I am well in basic business practices as I am qualified to teach it.

Common Cover Letter Questions

How do I write a cover letter for a job? You write a cover letter for a job by tailoring the letter to the job advertisement’s specifics. Write about how your skills and experiences relate to the job you’re applying for, and how those skills and experiences make you uniquely suited for the role. Keep the letter to a single page and be sure to proofread before sending.

What should be included in a cover letter for a business plan? Include the following:

Are cover letters necessary? Yes, cover letters are necessary. Cover letters play a crucial part in supporting and enhancing a resume’s information. A cover letter done right shows off rock-solid communication skills, which is something that will be attractive to any employer. A cover letter offers you another avenue (in addition to a resume) for proving you’re the best candidate for the job.

IMAGES

Sales Manager Cover Letter Sample
Retail Manager Cover Letter Cover Letter Example
Sales Manager Cover Letter Example & Writing Tips Free 2020
Sales manager cover letter example, sales growth, CV, job application, resume
Field Sales Manager Cover Letter Example
Cover Letter for Sales Manager

VIDEO

Sipan Hovhannisyan & Khachik Arenci
COVER LETTER FOR JOB APPLICATION (supermarket)
SILVANNO SALLES
How to Write a Reassurance Letter to Customer regarding His Complaint
What to write in your Visit Visa (UK) Cover Letter
how to make professional cv and cover letter easiest way

COMMENTS

Sales Manager Cover Letter Examples and Templates
I'm looking forward to learning more about Retail Ocean, and I hope to meet with you very soon. I believe that my education level, work history
Sales Cover Letter Templates and Examples for the UK in 2023
Sales cover letter length rules · 1st paragraph—60-80 words · Main Paragraph—120-200 words · 3rd paragraph—40-60 words · Call to Action · Formal
Sales Manager Cover Letter Examples & Samples for 2023
My dedication to creating solid and productive partnerships, along with my steadfast motivation to meet or exceed sales goals, characterizes my career
Sales Manager Cover Letter Example for 2023
I am writing to apply for the sales manager role at [company name]. With my proven track record of leading sales teams that smash sales goals with innovative
Sales Cover Letter: Examples & Ready-To-Use Templates
In my current job at [Name of Company],I was instrumental in [List Specific Duties and Responsibilities, Using Numbers to Quantify Whenever Possible]. I am
Sales Manager Cover Letter Examples & Expert tips [Free]
The first sentence of your cover letter sets the tone for the employer's first impression. Just as the first salvo of sales patter should contain your core
Sales Manager Cover Letter Examples & Writing Guide
Sample Sales Manager Cover Letter ... Dear Mr. Harris,. Let me tell you why I'm so excited to apply for the sales manager position at Canton &
How to Write a Sales Cover Letter: Tips & Examples
After all, this is your opportunity to sell yourself as a prospective candidate to a hiring manager. But what if your sales patter is based on
Sales Manager Cover Letter (With Examples)
Parts of a Sales Manager Cover Letter · Your contact information · The organization's information · Dear [Manager Name], · First paragraph: intent and opening hook.
Top Sales Manager Cover Letter Examples
I am a developer (in multiple languages and platforms). I am perfect in database (DB2), structured languages, OOPS and specially in JAVA (core). I am confident