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- What Is a Case Study? | Definition, Examples & Methods
What Is a Case Study? | Definition, Examples & Methods
Published on May 8, 2019 by Shona McCombes . Revised on January 30, 2023.
A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.
A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .
Table of contents
When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case.
A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.
Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.
You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.
Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:
- Provide new or unexpected insights into the subject
- Challenge or complicate existing assumptions and theories
- Propose practical courses of action to resolve a problem
- Open up new directions for future research
Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.
However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.
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While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:
- Exemplify a theory by showing how it explains the case under investigation
- Expand on a theory by uncovering new concepts and ideas that need to be incorporated
- Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions
To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.
There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.
The aim is to gain as thorough an understanding as possible of the case and its context.
In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.
How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .
Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).
In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.
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15+ Professional Case Study Examples [Design Tips + Templates]
By Alice Corner , Jan 12, 2023
Let me ask you a question: Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?
If the answer is no — or at least, rarely — you get my point.
For businesses selling consumer goods, having raving reviews is a good way to get more customers. The same thing applies to B2B and/or SaaS businesses — but for this type of business, besides regular, short reviews, having a detailed case study can help tremendously.
Case studies are an incredibly effective form of marketing that you can use to help promote your product and plan your marketing strategy effectively. You can also use it as a form of customer analysis or as a sales tool to inspire potential customers.
So what does a case study look like and how can you create one? In this article, I’m going to list over 15 marketing case study examples, case study tips, and case study templates to help you create a case study that converts.
Click to jump ahead:
- What is a Case Study?
- Marketing Case Study Examples
Sales Case Study Examples
Simple case study examples, business case study examples.
- Case Study FAQs
What is a case study?
A case study is a research method to gain a better understanding of a subject or process. Case studies involve in-depth research into a given subject, in order to understand its functionality and successes.
In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.
As well as being valuable marketing tools, case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.
It’s also a good way to interview your customers about why they work with you.
Related: What is a Case Study? [+6 Types of Case Studies]
What is a marketing case study?
A marketing case study is a type of marketing where you use your existing customers as an example of what your product or services can achieve. You can also create case studies of internal, successful marketing projects.
Here’s an example of a marketing case study template:
Return to Table of Contents
Marketing case study examples
Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.
In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.
Show off impressive results with a bold marketing case study
Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.
In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.
Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.
Use a simple but clear layout in your case study
Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.
Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.
Making the information clear helps draw attention to the important results, and it helps improve the accessibility of the design .
Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.
Use visuals and icons to create an engaging and branded business case study
Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.
Using icons, graphics, photos, or patterns helps create a much more engaging design.
With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.
Use a monochromatic color palette to create a professional and clean case study
Let your research shine by using a monochromatic and minimalistic color palette.
By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.
In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.
The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.
Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:
Add long term goals in your case study
When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.
Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.
Check out this modern pattern design example of a case study below:
In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.
Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.
This strategy can also be handy when creating a consulting case study.
Use data to make concrete points about your sales and successes
When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).
Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.
In sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.
They can clearly comprehend the information and it shows that the case study has been well researched.
Use emotive, persuasive, or action based language in your marketing case study
Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.
In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.
Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.
Keep your potential customers in mind when creating a customer case study for marketing
82% of marketers use case studies in their marketing because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.
Why are case studies such an important tool in content marketing?
By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.
Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.
In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.
Related: 10+ Case Study Infographic Templates That Convert
Case studies are particularly effective as a sales technique.
A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.
Make impactful statistics pop in your sales case study
Writing a case study doesn’t mean using text as the only medium for sharing results.
You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:
Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.
In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.
Use high contrast shapes and colors to draw attention to key information in your sales case study
Help the key information stand out within your case study by using high contrast shapes and colors.
Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.
This design has used dark blue rectangles to help separate the information and make it easier to read.
Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.
Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.
These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.
Use colors and fonts to create a professional-looking case study
Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.
This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.
In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.
Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.
Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.
Conduct a B2B case study by researching the company holistically
When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.
Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.
In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.
By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.
This case study report example could also be used within an annual or end-of-year report.
Highlight the key takeaway from your marketing case study
To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.
This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately.
You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.
Learn how to choose fonts effectively with our Venngage guide and once you’ve done that.
Upload your fonts and brand colors to Venngage using the My Brand Kit tool and see them automatically applied to your designs.
The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.
In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.
If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.
Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.
Use charts to visualize data in your business case studies
Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.
Making charts is even easier with Venngage.
In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.
Adding a chart here helps break up the information and add visual value to the case study.
Using charts in your case study can also be useful if you’re creating a project management case study.
You could use a Gantt chart or a project timeline to show how you have managed the project successfully.
Use direct quotes to build trust in your marketing case study
To add an extra layer of authenticity you can include a direct quote from your customer within your case study.
According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.
So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.
You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.
This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.
This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.
Case Study Examples Summary
Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.
You should update your business case study examples often if you are sharing them on your website.
It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.
Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.
Case Study FAQ
Why should you write a case study.
Case studies are an effective marketing technique to engage potential customers and help build trust.
By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.
In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.
How should you write a case study?
To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.
You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.
You can learn more about writing a case study from our extensive guide.
Some good questions you could ask would be:
- Why do you use our tool or service?
- How often do you use our tool or service?
- What does the process of using our product look like to you?
- If our product didn’t exist, what would you be doing instead?
- What is the number one benefit you’ve found from using our tool?
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28 Case Study Examples Every Marketer Should See
Published: December 27, 2022
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
In this post, we’ll go over the definition of a case study and the best examples to inspire you.
What is a case study?
A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.
There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.
Fill out the form below to access the free case study templates.
Case Study Kit + Templates
Fill out this form to access free case study templates..
There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.
Marketing Case Study Examples
To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.
1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot
What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.
Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.
Key Learnings from the HubSpot Case Study Example
- Give the case study a personal touch by focusing on the CEO rather than the company itself.
- Use multimedia to engage website visitors as they read the case study.
2. " The Whole Package ," by IDEO
Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.
Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.
Key Learnings from the IDEO Case Study Example
- Split up the takeaways of your case studies into bite-sized sections.
- Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.
3. " Rozum Robotics intensifies its PR game with Awario ," by Awario
In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."
The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.
Key Learnings from the Awario Robotics Case Study Example
- Create a table of contents to make your case study easier to navigate.
- Include a bulleted list of the results you achieved for your client.
4. " Chevrolet DTU ," by Carol H. Williams
If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.
They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.
Key Learnings from the Carol H. Williams Case Study Example
- If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
- Use a mixture of headings and subheadings to guide users through the case study.
5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl
Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.
Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.
Key Learnings from the Fractl Case Study Example
- Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
- Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.
6. " The Met ," by Fantasy
What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.
Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.
If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.
Key Learnings from the Fantasy Case Study Example
- You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
- Include a CTA at the bottom inviting visitors to contact you.
7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie
If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.
Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.
Key Learnings from the App Annie Case Study Example
- Feature quotes from your client at the beginning and end of the case study.
- Include a mention of the product right at the beginning and prompt users to learn more about the product.
8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google
Google takes a different approach to text-focused case studies by choosing three different companies to highlight.
The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.
Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.
Key Learnings from the Think with Google Case Study Example
- A case study doesn’t need to be long or complex to be powerful.
- Clear data points are a quick and effective way to prove value.
9. " In-Depth Performance Marketing Case Study ," by Switch
Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.
The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.
The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.
Key Learnings from the Switch Case Study Example
- If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
- Close with a CTA page in your case study PDF and include contact information for prospective clients.
10. " Gila River ," by OH Partners
Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.
And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.
Key Learnings from the OH Partners Case Study Example
- Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
- Always close out with your achievements and how they impacted your client.
11. " Facing a Hater ," by Digitas
Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.
Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.
Key Learnings from the Digitas Case Study Example
- If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
- Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.
12. " Better Experiences for All ," by HermanMiller
HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.
What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.
HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.
Key Learnings from the HermanMiller Case Study Example
- Close out with a list of products that users can buy after reading the case study.
- Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.
13. " Capital One on AWS ," by Amazon
Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.
This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.
Key Learnings from the Amazon AWS Case Study Example
- Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
- Consider including external articles as well that emphasize your client’s success in their industry.
14. " HackReactor teaches the world to code #withAsana ," by Asana
While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.
For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."
Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:
"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."
Key Learnings from the Asana Example
- Include quotes from your client throughout the case study.
- Provide extensive detail on how your client worked with you or used your product.
15. " Rips Sewed, Brand Love Reaped ," by Amp Agency
Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.
Key Learnings from the Amp Agency Example
- Open up with a summary that communicates who your client is and why they reached out to you.
- Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.
16. " NetApp ," by Evisort
Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.
This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.
Key Learnings from the Evisort Example
- Place the focus immediately on your client by including a snapshot of their company.
- Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.
17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight
Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.
Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.
The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.
Key Learnings from the Cloudflight Case Study Example
- Don’t be afraid to get technical in your explanation of what you did for your client.
- Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.
18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel
If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.
Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.
Key Learnings from the Textel Case Study Example
- Include your client’s ROI right in the title of the case study.
- Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.
19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo
In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.
Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.
Key Learnings from the Happeo Case Study Example
- Consider writing the entirety of the case study from the perspective of the customer.
- Include a list of the features that convinced your client to go with you.
20. " Red Sox Season Campaign ," by CTP Boston
What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.
At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.
Key Learnings from the CTP Case Study Example
- Include a video in the heading of the case study.
- Close with a call-to-action that makes leads want to turn into prospects.
21. " Acoustic ," by Genuine
Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.
The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.
- You don’t need to write a lot to create a great case study. Keep it simple.
- Always include quantifiable data to illustrate the results you achieved for your client.
22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio
Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.
Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.
The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.
Key Learnings from the Apptio Case Study Example
- Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
- Include the takeaways from the case study right at the beginning so prospects quickly get what they need.
23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk
Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."
The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.
Key Learnings from the Zendesk Case Study Example
- Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
- Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.
24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot
Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.
This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .
Key Learnings from the Biobot Case Study Example
- Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
- Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.
25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner
You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."
Key Learnings from the Gartner Case Study Example
- Feel free to keep the case study short.
- Include a call-to-action at the bottom that takes the reader to a page that most relates to them.
26. " Bringing an Operator to the Game ," by Redapt
This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.
The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.
Key Learnings from the Redapt Case Study Example
- Highlight the turning point for both you and your client during the solution-seeking process.
- Use the same structure (including the same headings) for your case studies to make them easy to scan and read.
27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso
Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.
Key Learnings from the Convoso Case Study Example
- List the results of your work right at the beginning of the case study.
- Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.
28. " Ensuring quality of service during a pandemic ," by Ericsson
Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.
For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.
Key Learnings from the Ericsson Case Study Example
- Link to product pages throughout the case study so that readers can learn more about the solution you offer.
- Use multimedia to engage users as they read the case study.
Start creating your case study.
Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.
A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.
Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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Showcase your company's success using these free case study templates.
Writing A Case Study
Case Study Examples
20+ Unique Case Study Examples in 2023
16 min read
Published on: Jun 26, 2019
Last updated on: Feb 28, 2023
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Many students face challenges when writing a case study.
Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.
Don't worry! Let us help you out!
We've collected over 20+ free case study examples with solutions from top industry experts. These samples with solutions will help you win over your panel and score high marks on your case studies.
So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.
What is a Case Study?
A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied.
Case studies are commonly used in fields such as psychology, business, and education to understand complex issues and develop solutions. They typically include detailed descriptions of the subject, background information, and an analysis of the key issues involved.
The goal of a case study is to provide a comprehensive understanding of the subject, as well as to identify potential solutions or recommendations.
Paper Due? Why Suffer? That's our Job!
How Long Should a Case Study Be?
What you need to include in your story will depend on the type of discipline. For example, a kitchen remodeling company could tell its entire story with pictures. Whereas this approach may not be suitable for a software invoicing solution.
Consider this pro advice while crafting your case study:
- Most sources indicate that it should consist of 500-1500 words.
- To ensure that your message is concise and crystal clear, add a brief snapshot section of 100 words or less.
Want to understand the basics of the case study? Click right here to learn: Case study
What Is a Marketing Case Study?
This type of case study focuses on a particular marketing challenge or problem. It analyzes the strategies used to overcome the challenge and achieve a successful outcome.
Marketing case studies can be used to showcase effective marketing tactics, as well as to learn from failures and avoid common pitfalls. They often include details about the target audience, marketing channels used, and metrics to measure success.
Marketing case studies are commonly used in business courses to help students understand marketing challenges and develop strategies.
Marketing Case Study Examples
Marketing case studies are real-life stories that showcase how a business solved a problem. They often discuss how a business achieved a goal using a specific marketing strategy or tactic.
They typically describe a challenge faced by a business, the solution implemented, and the results achieved.
The purpose of a marketing case study is to demonstrate a business's expertise and ability to solve problems. This is done to show their potential to customers.
Here are some examples that show how companies use case studies as a means of marketing and promotion:
1- "Chevrolet Discover the Unexpected" by Carol H. Williams
This case study explores Chevrolet's DTU Journalism Fellows program. The case study uses the initials "DTU" to generate interest and encourage readers to learn more. There are multiple types of media such as images and videos used to explain the challenges faced. The case study concludes with an overview of the achievements that were met:
Key points from the case study include:
- Using a well-known brand name in the title can create interest.
- Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
- Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.
2- “The Met” by Fantasy
Fantasy's case study for the Metropolitan Museum of Art, titled "The Met," provides a clear and simple showcase of the museum's website redesign. The case study emphasizes the features and interface of the website by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.
For those who prefer text, each feature includes an objective description. The case study also includes a "Contact Us" call-to-action at the bottom of the page, inviting visitors to get in touch with the company.
Key points from this case study include:
- Keeping the case study simple and clean can help readers focus on the most important aspects.
- Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
- Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.
3- "In-Depth Performance Marketing Case Study," by Switch
This impressive case study presented by an international marketing agency, Switch, effectively communicates its client's success without revealing their name. To keep non-marketers in the loop, Switch includes a glossary of terms. The case study is presented in a fourteen-page PDF that's easy to skim, featuring big fonts and white space. Each page covers a different strategy, making it easy to navigate.
To provide readers with an overview of the client's requirements and reasons for approaching Switch, the Switch case study employs titles such as "Scenario," "Approach," and "In-Depth Performance Marketing Case Study" at a higher level. The PDF also features a CTA page and contact information for prospective clients.
Key points from the Switch case study:
- Include a glossary of terms to make specialized information accessible to non-specialists.
- Make your case study easy to navigate by using titles and separating sections.
- Close with a CTA page and include contact information for prospective clients.
4- “Better Experiences for All” by Herman Miller
Herman Miller's minimalist approach to furniture design translates to their case study page for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.
The case study presents a wealth of information in a concise format, enabling users to comprehend the intricacies of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.
Key points from the case study:
- Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
- Include a list of products that were used in the project to guide potential customers.
5- “NetApp” by Evisort
The NetApp case study by Evisort is an excellent example of an informative, thorough, and compelling case study. Evisort starts off the case study with an at-a-glance overview of the client, NetApp. This approach helps to focus the attention on the client rather than the company or team.
The case study features client quotes and delves into the obstacles that NetApp encountered during the COVID pandemic. By highlighting how its services helped NetApp during tough times, Evisort demonstrates its value as a partner to their clients.
To make the case study accessible in a wider variety of formats, Evisort provides access to download their study in PDF format. This is an important consideration for making the case study easy to share and reference.
Key points from the Evisort example:
- Provide an overview of the company in the client’s words and put focus on the customer.
- Highlight how your services can help clients during challenging times.
- Make your case study accessible by providing it in various formats.
6- "Red Sox Season Campaign," by CTP Boston
The case study for the Red Sox Season Campaign by CTP Boston showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, and as you scroll, you'll find more videos featuring Red Sox players, social media images, and print ads that can be enlarged with a click.
The page features a clean and cohesive design that is visually appealing and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. At the bottom, the page includes a call-to-action that encourages viewers to learn how CTP can create a similar campaign for their own brand.
Key points to take away:
- Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
- Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.
7- “Zapier Case Study” by Ryan Berg
Ryan Berg's SEO case study on Zapier is an excellent example of an explanatory case study that can be used for marketing purposes. The study provides a comprehensive breakdown of Zapier's SEO strategy and how they created over 25,000 unique landing pages to improve their search rankings for different search terms.
One of Zapier's key strategies involved targeting relevant long-tail keywords such as "app A + app B integration," which helped them generate significant organic traffic over the long term. By analyzing the success of industry leaders and breaking down their strategies, businesses can borrow their brand power and credibility.
Explanatory case studies like this one are particularly useful when clients are not comfortable with sharing detailed information about their growth tactics. Such case studies can demonstrate a company's expertise and credibility to potential clients, proving their ability to help them succeed in their industry.
- Targeting relevant long-tail keywords is an effective strategy for generating organic traffic.
- Analyzing the success of industry leaders can provide valuable insights for developing a successful strategy.
- Explanatory case studies can demonstrate a company's expertise and credibility to potential clients.
8- “Video Marketing Case Study” by L’Oréal and YouTube
The case study on L’Oréal and YouTube showcases the success of their video marketing campaign to launch a new product. The global marketing team members explain how they strategically used YouTube ads to achieve impressive results, including establishing the new product as the second-best in its category and generating 34% of all mass sales among online retailers.
The case study provides a detailed breakdown of the various stages of the campaign, from awareness to loyalty, highlighting the effective use of YouTube at each step. It serves as a great example of a third-person implementation case study that demonstrates the power of video marketing.
Key points for learning:
- Use YouTube ads strategically for different stages of a campaign, from awareness to loyalty.
- Effective use of video marketing can lead to impressive results, such as establishing a new product as a leading player in its category and generating significant sales.
- Third-person implementation case studies can showcase your expertise and the success of your marketing strategies to potential clients.
9- “Airbnd + Zendesk” by Zendesk
The case study by Zendesk, titled "Airbnb + Zendesk: building a powerful solution together" showcases a true partnership between Airbnb and Zendesk. The article begins with an intriguing opening statement, "Halfway around the globe is a place to stay with your name on it. At least for a weekend," and uses stunning photographs of beautiful Airbnb locations to captivate readers.
Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.
Key points to take away from this case study:
- Use client's offerings' images rather than just screenshots of your own product or service.
- To begin the case study, it is recommended to include a distinct call to action. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.
10- “Influencer Marketing” by Trend and WarbyParker
The case study from Trend and Warby Parker highlights the potential of influencer marketing, even when working with a limited budget. The "Wearing Warby" campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use.
This strategy helped to make the brand more relatable to the influencers' followers. Although the case study does not delve deeply into the tactics used, it demonstrates the effectiveness of third-person case studies in showcasing the results of a campaign.
- Influencer marketing can be effective even with a limited budget.
- Showcasing products being used in everyday life can make a brand more approachable and relatable.
- Third-person case studies can be useful in highlighting the success of a campaign.
Marketing Case Study
Marketing Case Study Templates
Struggling to understand the correct case study format ? Check this case study format guide and perfect structure your case study today.
Business Case Study Examples
A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on a number of details related to the initial challenge and proposed solution.
To help you out, here are some samples of business case studies.
Here are some more business case study examples:
Business Case Study on How Social Media led to Potential Customer Loss
Business Case Study Template on the Two Sides of Blog Posts In 2023
Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It will allow your prospects to see how your solutions address their needs.
Sales Case Study Examples
Case studies are important tools for sales teams to learn from in order to improve their own performance. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.
By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.
Interview Case Study Examples
When seeking to answer complex questions, case studies are an invaluable tool. This type of analysis dives deeply into a specific subject, taking a close look at factors like demographics .
So, interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.
Interview case study PDF
Remember:
Successful interviews provide a snapshot of individuals' perspectives. This helps inform businesses seeking to expand their services or create better products for their target audience.
Watch this video to learn the correct analysis of a business case study.
Case Study Examples Medical
Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients.
Here are some medical case study examples pdf to help you.
Medical Case Study Example
Nursing Case Study Examples
Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.
Case Study Examples Psychology
Case studies are a great way of investigating individuals with psychological abnormalities. This is why a case study is a very common assignment in psychology courses. By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior.
For your help, here are some interesting psychology case study examples:
Psychology Case Study Examples PDF
Mental Health Patient Case Study Examples
Case Study Examples for Students In Daily Life
Case studies are a common requirement for students in various courses. But writing them can be tough, especially if you’re new to them. That's why we've gathered some examples from different fields that you may use as a guide.
Here are some of the examples that can help you write yours:
Software Engineering Case Study Sample
Qualitative Research Case Study Sample
Software Quality Assurance Case Study
Social Work Case Study Sample
Ethical Case Study PDF
Case Study Examples PDF
These examples can guide you on how to structure and format your own case studies.
Now that you have read multiple case study examples, hop on to our tips.
Tips to Write a Good Case Study
Here are some note-worthy tips to craft a winning case study
- Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
- Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
- Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
- Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
- Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.
There you go!
All about case study examples at your fingertips! We are sure that by now you have all the key essential guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!
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Barbara P (Literature, Marketing)
Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.
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Case Study Samples: Video Examples With Answers
Looking for sample case study interviews with answers? Look no further! In this article, we’re walking you through some of the best case study samples on the web. These case studies simulate the virtual case interview environment and represent cases from across different firm styles (McKinsey, Bain, BCG, Deloitte, and more), including both interviewer-led and interviewee-led (candidate-led) cases.
The video examples are live cases that demonstrate the nuances of the virtual case interview and include feedback from an MBB coach. The sessions feature consultants or consulting candidates. If you are currently preparing for case interviews , or simply want to watch some rockstars run through sample case study interviews, you’re in the right place. Grab a pen and paper (don’t forget your thinking hat!) and work alongside with us. You won’t find FREE case practice like this anywhere else!
These case study samples require each candidate to build a structure (or framework) for approaching the problem/business situation in the case study. Find a breakdown of the 4 basic frameworks at the end of this post, or by clicking here . Now, let’s dive into the case study samples.
Case Study Video Samples with Answers
(Click to jump to section).
- Bain case study: sizing the lamp market in Mexico
- McKinsey case study: beverage product market entry
- BCG case study: home furnishings retailer revenue decline
- Deloitte case study: Australian uniforms producer market growth
- Bain case study: candy company revenue growth (with exhibits)
- BCG case study: medical device manufacturer profits
- McKinsey case study: restaurant chain acquisition
- BCG case study: luxury car maker new market entry
- McKinsey case study: sizing the disposable diapers market in China
- McKinsey case study: agrichemicals producer product launch
- Deloitte case study: state unemployment claims fraud (Public Sector case study)
- Deloitte case study: corporate training program decision (Human Capital case study)
- PwC case study: plastic bottle producer market share
- Capital One case study: finance co credit card fees
- BCG case study: credit/debit card processor
- BCG case study: internet service provider revenue growth
- McKinsey case study: college football program top-line growth
- BCG case study: electronics retailer market share
- McKinsey case study: hospital chain revenue growth
- Bain case study: M&A decision
- McKinsey case study: market entry strategy for beverage company
1) Bain: Market Sizing Case Study Sample
- CASE NAME : Lamp Market in Mexico
- CASE TYPE : Market Sizing
- FIRM STYLE : Bain
- CANDIDATE PERFORMANCE : 3/4
Breaking Down the Candidate’s Performance
This Bain case study sample features a large direct-to-consumer conglomerate that sells lamps and other small home furniture pieces in the United States. The company is looking to expand into the Mexican market, particularly with their lamp segment. The candidate’s job is to size the market for lamps sold each year in Mexico.
The candidate asks a few clarifying question before and after building out a structure for the case. It’s always smart to ask questions to clarify assumptions. The basic structure the candidate created looks like this: Population > Households X Lamps / Household > Spend / Lamp. One thing he missed was converting his market size into a per-year (or annualized) figure. In most cases, the per-year basis is standard. If you are unsure, ask a clarifying question!
Overall, it was a good performance, with a final score of 3/4.
2) McKinsey: Market Study Case Study Sample (Interviewer-Led)
- CASE NAME : Iced Coffee
- CASE TYPE : Market Study
- FIRM STYLE : McKinsey
- CANDIDATE PERFORMANCE : 4/4
The client in this case is a beverage producer in the U.S. that wants help in designing a product launch strategy. The candidate’s job is to analyze the factors surrounding the product launch and the company’s internal capabilities to support the launch.
The candidate brought strong level 2 insights that McKinsey is looking for in its future consultants. Also, take note of how the interview was structured, with the interviewer taking the lead in presenting the information and driving the case. This interviewer-led style is typical in McKinsey case interviews. In the conclusion, the candidate led with the recommendation first (“here is what I recommend you do”), and followed that up with supporting data. McKinsey loves this answer-first (or hypothesis-driven) style of communication, derived from the Pyramid Principle . The candidate gets a score of 4/4 in this case study sample.
3) BCG: Profitability Framework Case Study Sample
- CASE NAME : Furnazon
- CASE TYPE : Profitability
- FIRM STYLE : BCG
- CANDIDATE PERFORMANCE : 2/4
In this BCG case study sample, the client is a B2B and B2C housewares and home furnishings retailer. In order to combat a recent slowdown in growth, the company implemented aggressive price promotions. However, profitability has continued to decline. The candidate’s job is to analyze the promotional campaign and determine what can be done to increase its effectiveness.
The candidate in this case study sample had what we call the “game factor.” He was eager and excited to tackle any challenge, and that positive attitude is what interviewers are looking for, especially in the second round of case interviews. He also showed that he wasn’t afraid of the math portion of the case. What was missing from his performance was insights. Ultimately, consultants are hired because of the insights they provide – not to crunch numbers, or use frameworks, but to provide recommendations built on insights. Because of that, this performance gets a score of 2/4.
4) Deloitte: Market Study Case Study Sample
- CASE NAME : Chainsaw Pants
- FIRM STYLE : Deloitte
The client in this Deloitte case study is a uniform producer in Australia. The company is looking to expand with a new product. The candidate’s job is to look at the market for the product to determine if it is a good opportunity for growth.
The candidate nailed the likeability factor that is always important in Deloitte interviews. Where she fell short was in communication, both in verbalizing her structure, numbering the buckets in the structure, and doing the math out-loud. We can’t emphasize this enough: you must over-communicate in any virtual interview setting – there is no such thing as communicating too much!
5) Bain: Market Study – Market Growth – Case Study Sample (with Diagrams)
- CASE NAME : Candy Company
The client in the Bain case study sample is a candy company that is looking to double revenues – while maintaining margins – in 4 years. The candidate’s role is to help the company create a short-term strategy to accomplish the goals of the CEO.
The candidate – who already landed an offer at Bain – absolutely crushed this case. Take note! From his opening statement (“this looks like a sweet case!”) to his final recommendation (42:25), he conveyed a sense of confidence in himself. This is crucial in case interviews. The case provides an example of how to interpret math diagrams – skip to 20:47 for that. We’re giving this one an overall rating of 4/4.
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6) BCG: Profitability Case Study Sample (with ex-Bridgespan Consultant)
- CASE NAME : Needle Needer
In this case study, the candidate’s job is to help a medical device manufacturer maintain profits despite new regulations causing a negative shift in demand.
The candidate does well in opening the case and asking clarifying questions to simplify the problem. Where he fell flat was in the structure – both in the communication of the framework, and in the actual strength of the structure that he created. Especially for BCG cases, the firm is looking for your structure to be robust because you’re going to have to follow it more, so make sure to allow yourself enough time to build a strong structure. We’re giving this case study sample a score of 3/4.
7) McKinsey: Mergers and Acquisitions Case Study Sample
- CASE NAME : Margaritaville
- CASE TYPE : Mergers & Acquisitions
In this back-of-the-envelope Mergers & Acquisitions case study sample, the business situation in the case involves a restaurant chain (Margaritaville). The candidate is being asked to analyze the chain as a potential investment to a PE firm. Is the restaurant chain worth acquiring?
The case is a good reminder to stay on track when it comes to timing. The ideal time in a case interview is 2 minutes to create a structure, and 2 minutes to present it. The candidate took 5.5 minutes to present! Not only did this eat into her time, it also make it hard to get into a comfortable rhythm as she continued into the rest of the case. The biggest weakness for our candidate was the creative question. Jenny Rae (the interviewer) recommended that she make that the focal point in her practice for future cases. There’s a lot of really good learnings in the feedback, so make sure you watch this one to the end. The candidate gets an overall score of 2/4.
8) BCG: Market Study – Market Entry – Case Study Sample
- CASE NAME : Pakistani Car Market
The client in this case study sample is a German luxury car maker that is looking to enter the Pakistani market. There is 1 luxury car competitor in the country. The client wants to break even in 2 years if it enters the market. The candidate’s job is to gather the data needed to inform her go/no-go recommendation to the client.
Right off the bat, the candidate did not gain the confidence of the interviewer when she commented, “I’m not a car person.” In case study interviews, that’s a no-no. Even if you don’t know anything about the subject matter in the case, refrain from negative statements like that. Firms are asking, “can I see this person interacting with a Fortune 500 CEO on a consulting engagement?” In addition, the candidate used the issue tree in her structure, which created confusion en masse. Issue trees are effective in an in-person interview, but in a virtual environment, irrelevant at best, and confusing at worst. In virtual interviews , the interviewer relies heavily on you over-communicating your structure, and that includes numbering. Every bucket/category in your structure needs a number that is clearly communicated. Overall, this case gets a score of 3/4.
9) McKinsey: Market Sizing Case Study Sample
- CASE NAME : Disposable Diapers
In this McKinsey Market Sizing case study sample, the candidate is being asked to size the market for disposable diapers in China.
Overall, this was a fantastic performance by the candidate. Given that she is ex-McKinsey, that shouldn’t be too surprising! She did a great job giving the interviewer confidence that she’d be able to crush the case. Her structure was clear and linear. One ‘good to great’ pointer: she could have simplified her math by rounding at several different points. Overall, this gets a 4/4.
10) McKinsey: Revenue Growth Case Study Sample
- CASE NAME : Mango Maker
The client in this case is an agricultural chemicals producer in North America that is looking to grow revenues through the introduction of a new product in Mexico.
The candidate’s performance was good enough to pass a first round at McKinsey, but there were different areas with room for growth to go from a “B” performance to an “A.”
11) Deloitte: Public Sector Case Study Sample
- CASE NAME : Texas Unemployment Bump
- CASE TYPE : Public Sector
12) Deloitte: Human Capital Case Study Sample
- CASE NAME : Corporate Training Decision
- CASE TYPE : Human Capital Case Study
13) PwC: Profitability Market Share Case Study Sample
- CASE NAME : Bubble Bottles
- CASE TYPE : Profitability Case Study
- FIRM STYLE : PwC
14) Capital One Case Interview Example
- CASE NAME : Credit Card Master
- FIRM STYLE : Capital One
15) BCG Finance Case Interview
- CASE NAME : SimpleSwipe
16) BCG Profitability Case: Revolutionary Internet
- CASE NAME : Revolutionary Internet
17) McKinsey Case Interview: College Football Program
- CASE NAME : College Football Program
18) BCG Technology Case Study: Electronics Retailers
- CASE NAME : Electronics Retailers
19) McKinsey Case Study: Hospital Chain Revenue
- CASE NAME : K Grace Hospital Chain
20) Bain M&A Case: HardHead Helmets
- CASE NAME : HardHead Helmets
- CASE TYPE : M&A
21) McKinsey Market Entry Case: EnergyPop
- CASE NAME : EnergyPop
- CASE TYPE : Market Entry
Case Interview Frameworks: Explained
Market sizing framework.
Market sizing case studies allow a business to know if a particular market would be appropriate to expand into. The capital expenditure required to expand into a new market is high, and exposes the company to a lot of risk. Therefore, extensive work by consultants to determine those risks and opportunities is an important step for companies to take. From a firm perspective, they want to know if you understand how to build a framework for this type of business problem, and appropriately defend your assumptions used to build your market sizing framework. If you’re able to do that, then you stand a good chance to do well in your case interview.
Market Study Framework
The Market Study framework is the most versatile of the basic frameworks. There are three types of Market Study framework questions.
- Market share (“How can the client grow market share?”).
- Market growth (“How can the client increase revenues?”).
- Market entry (“Will it be profitable for the client to enter the market?”). The framework looks at the external factors first – market, competitors, and customers. After looking at the external, it works its way to the internal factors – the company and the product/service.
It’s important to focus on the financial impact when using the Market Study framework!
Profitability Framework
The Profitability Framework is the most important of the basic frameworks. Why? Without profits, businesses can’t survive for long. There are 4 business situations in case study samples where the Profitability framework should be utilized.
- Growth Strategy : the client wants to grow significantly in a short period of time, meaning revenues, market share, profits, or a combination of the 3. How can you factor in any increased costs to grow both revenue and profits?
- Declining Profits : in this scenario, the client wants to not only stop the profit decline, but reverse it and get the business going in the right direction. Your job is to get to the root of the decline, and create a plan to reverse it.
- Creative Cost Benefit : in this business situation, the goal is often increased revenues or decreased costs. These types of case studies are often used for non-profits, because a non-profit’s success is not determined by profitability.
- Weighing Scenarios : the client is deciding between several options and needs your analytical skills and insight to guide them to a decision.
When using the Profitability Framework, it will serve you well to keep the ultimate goal in mind: profitability!
M&A Framework
The M&A Framework is the most complex of the frameworks, and also the most uncommon. It generally includes elements of the other basic frameworks, including Market Sizing, Profitability, and Market Study, with a fair amount of case math thrown in. The M&A Framework involves either a scenario where Company A wants to merge with Company B, or Company Y wants to acquire Company Z. There are 2 types of M&A buyers:
Understanding the differences will allow you to determine how to approach the case. And don’t forget: the goal in any M&A case is always increased profitability.
We hope these case study samples prove to be useful in your interview prep ! If you need expert guidance in your case preparation, book an hour with an ex-MBB coach today. Need practice case studies like the ones you saw in the video samples? Check out the Case Library – a bank of 500+ practice case studies, with 25+ firm styles represented (McKinsey, Bain, BCG, Deloitte, Accenture, and many more!). Good luck in your case prep. Reach out to our team with any questions or comments!
Additional Reading:
- Case Interview Frameworks: Ultimate Guide
- Case Interview Examples: Master List
- Virtual Case Interview
- Case Interview: Complete Prep Guide
- No Case Interview Experience? Start Here
- 6 Types of Case Interviews: Why You Need to Know Each One
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Home Blog Business Case Study: How to Write and Present It
Case Study: How to Write and Present It
Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post!
What is a Case Study?
Let’s start with this great case study definition by the University of South Caroline:
In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.
In simpler terms — a case study is an investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.
A standard business case study provides insights into:
- General business/market conditions
- The main problem faced
- Methods applied
- The outcomes gained using a specific tool or approach
Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm.
But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips!
Why Case Studies are a Popular Marketing Technique
Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.
A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist).
For the above purpose, case studies work like a charm. Per the same report:
- For 9% of marketers, case studies are also the best method for nurturing leads.
- 23% admit that case studies are beneficial for improving conversions.
Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credits.
Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject.
Popular Case Study Format Types
Most case studies come either as a slide deck or as a downloadable PDF document.
Typically, you have several options to distribute your case study for maximum reach:
- Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc.
- Dedicated website page — highlighting case study examples on your website is a great way to convert middle on the funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.
- Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell.
- Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.
How to Write a Case Study: a 4-Step Framework
Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data.
But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it.
1. Identify the Problem
Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.
Be sure to mention:
- What’s the purpose of the case study? What will the audience learn?
- Set the scene. Explain the before, aka the problems someone was facing.
- Advertise the main issues and findings without highlighting specific details.
The above information should nicely fit in several paragraphs or 2-3 case study template slides
2. Explain the Solution
The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at lengths about how the subject went from before to the glorious after.
Here are some writing prompts to help you articulate this better:
- State the subject’s main objective and goals. What outcomes were they after?
- Explain the main solution(s) provided. What was done? Why this, but not that?
- Mention if they tried any alternatives. Why did those work? Why were you better?
This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.
3. Collect Testimonials
Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution work. These provide extra social proof and credibility to all the claims you are making.
So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain the quantifiable result.
4. Package The Information in a Slide Deck
Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information.
As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.
For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.
Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides.
How to Do a Case Study Presentation: 3 Proven Tips
Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong business case, follow these quick techniques.
Focus on Telling a Great Story
A case study is a story of overcoming a challenge, achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed.
The premises of your story can be as simple as:
- Help with overcoming a hurdle
- Gaining major impact
- Reaching a new milestone
- Solving a persisting issue no one else code
Based on the above, create a clear story arc. Show where your hero started. Then explain what type of a journey they went through. Inject some emotions in the mix to make your narrative more relatable and memorable.
Experiment with Copywriting Formulas
Copywriting is the art and science of organizing words into compelling and persuasive combinations which help readers retain the right ideas.
To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:
- AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more.
- PADS — short for P roblem, A gitation, D iscredit, S olution. This is more of a salesy approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option.
- 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes.
Take an Emotion-Inducing Perspectives
The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through.
One of the ways to build this connection is speaking from an emotion-inducing perspective. This is best illustrated with an example:
- A business owner went to the bank
- A business owner came into a bank branch
In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches.
Final Tip: Use Compelling Presentation Visuals
Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as:
- A product demo/preview
- Processes chart
- Call-out quotes or numbers
- Custom illustrations or graphics
- Customer or team headshots
Use icons to minimize the volume of texts. Also, opt for readable fonts which can look good in a smaller size too.
Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-moment refinements!
1. Business Case Study PowerPoint Template
To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.
Use This Template
2. Medical Case Study PowerPoint Template
3. Medical Infographics PowerPoint Templates
4. Success Story PowerPoint Template
5. Detective Research PowerPoint Template
6. Animated Clinical Study PowerPoint Templates
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All You Wanted to Know About How to Write a Case Study
What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.
What Is a Case Study?
A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.
What Is the Difference Between a Research Paper and a Case Study?
While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.
Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.
The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.
Here is a rough formula for you to use in your case study:
Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.
Types of Case Studies
The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:
- Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
- Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
- Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
- Critical case studies explore the causes and effects of a certain case.
- Illustrative case studies describe certain events, investigating outcomes and lessons learned.
Case Study Format
The case study format is typically made up of eight parts:
- Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
- Background. Provide background information and the most relevant facts. Isolate the issues.
- Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
- Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
- Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
- Implementation. Explain how to put the specific strategies into action.
- References. Provide all the citations.
How to Write a Case Study
Let's discover how to write a case study.
Setting Up the Research
When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:
- Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
- Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
- Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
- Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
- Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.
Read Also: 'CREDIBLE SOURCES: WHAT ARE THEY?'
Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:
- Correctly identify the concepts, theories, and practices in the discipline.
- Identify the relevant theories and principles associated with the particular study.
- Evaluate legal and ethical principles and apply them to your decision-making.
- Recognize the global importance and contribution of your case.
- Construct a coherent summary and explanation of the study.
- Demonstrate analytical and critical-thinking skills.
- Explain the interrelationships between the environment and nature.
- Integrate theory and practice of the discipline within the analysis.
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Case Study Outline
Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.
Introduction
- Statement of the issue: Alcoholism is a disease rather than a weakness of character.
- Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
- Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
- Hypotheses: Drinking in excess can lead to the use of other drugs.
- Importance of your story: How the information you present can help people with their addictions.
- Background of the story: Include an explanation of why you chose this topic.
- Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
- Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
- Strong argument 2: ex. X amount of people started drinking by their mid-teens.
- Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
- Concluding statement: I have researched if alcoholism is a disease and found out that…
- Recommendations: Ways and actions for preventing alcohol use.
Writing a Case Study Draft
After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:
- Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
- In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
- Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
- Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
- At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.
Use Data to Illustrate Key Points in Your Case Study
Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :
With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.
Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.
Finalizing the Draft: Checklist
After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:
- Check that you follow the correct case study format, also in regards to text formatting.
- Check that your work is consistent with its referencing and citation style.
- Micro-editing — check for grammar and spelling issues.
- Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?
Problems to avoid:
- Overgeneralization – Do not go into further research that deviates from the main problem.
- Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
- Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.
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How to Create a Title Page and Cite a Case Study
Let's see how to create an awesome title page.
Your title page depends on the prescribed citation format. The title page should include:
- A title that attracts some attention and describes your study
- The title should have the words “case study” in it
- The title should range between 5-9 words in length
- Your name and contact information
- Your finished paper should be only 500 to 1,500 words in length. With this type of assignment, write effectively and avoid fluff.
Here is a template for the APA and MLA format title page:
There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.
Citation Example in MLA Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.
Case Study Examples
To give you an idea of a professional case study example, we gathered and linked some below.
Eastman Kodak Case Study
Case Study Example: Audi Trains Mexican Autoworkers in Germany
To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .
Get Help Form Qualified Writers
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What Is a Case Study?
An in-depth study of one person, group, or event
Kendra Cherry, MS, is an author and educational consultant focused on helping students learn about psychology.
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Benefits and Limitations
Types of case studies, how to write a case study.
A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in various fields, including psychology, medicine, education, anthropology, political science, and social work.
The purpose of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.
While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, it is important to follow the rules of APA format .
A case study can have both strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.
One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult to impossible to replicate in a lab. Some other benefits of a case study:
- Allows researchers to collect a great deal of information
- Give researchers the chance to collect information on rare or unusual cases
- Permits researchers to develop hypotheses that can be explored in experimental research
On the negative side, a case study:
- Cannot necessarily be generalized to the larger population
- Cannot demonstrate cause and effect
- May not be scientifically rigorous
- Can lead to bias
Researchers may choose to perform a case study if they are interested in exploring a unique or recently discovered phenomenon. The insights gained from such research can help the researchers develop additional ideas and study questions that might be explored in future studies.
However, it is important to remember that the insights gained from case studies cannot be used to determine cause and effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.
Case Study Examples
There have been a number of notable case studies in the history of psychology. Much of Freud's work and theories were developed through the use of individual case studies. Some great examples of case studies in psychology include:
- Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
- Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
- Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language could be taught even after critical periods for language development had been missed. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.
Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse had denied her the opportunity to learn language at critical points in her development.
This is clearly not something that researchers could ethically replicate, but conducting a case study on Genie allowed researchers the chance to study phenomena that are otherwise impossible to reproduce.
There are a few different types of case studies that psychologists and other researchers might utilize:
- Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those living there.
- Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
- Explanatory case studies : These are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
- Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
- Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
- Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic cast study can contribute to the development of a psychological theory.
The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.
The type of case study that psychology researchers utilize depends on the unique characteristics of the situation as well as the case itself.
There are also different methods that can be used to conduct a case study, including prospective and retrospective case study methods.
Prospective case study methods are those in which an individual or group of people is observed in order to determine outcomes. For example, a group of individuals might be watched over an extended period of time to observe the progression of a particular disease.
Retrospective case study methods involve looking at historical information. For example, researchers might start with an outcome, such as a disease, and then work their way backward to look at information about the individual's life to determine risk factors that may have contributed to the onset of the illness.
Where to Find Data
There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:
- Archival records : Census records, survey records, and name lists are examples of archival records.
- Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
- Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
- Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
- Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
- Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.
Section 1: A Case History
This section will have the following structure and content:
Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.
Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.
Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.
Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.
Section 2: Treatment Plan
This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.
- Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
- Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
- Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
- Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.
This section of a case study should also include information about the treatment goals, process, and outcomes.
When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research.
In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?
Here are a few additional pointers to keep in mind when formatting your case study:
- Never refer to the subject of your case study as "the client." Instead, their name or a pseudonym.
- Read examples of case studies to gain an idea about the style and format.
- Remember to use APA format when citing references .
A Word From Verywell
Case studies can be a useful research tool, but they need to be used wisely. In many cases, they are best utilized in situations where conducting an experiment would be difficult or impossible. They are helpful for looking at unique situations and allow researchers to gather a great deal of information about a specific individual or group of people.
If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines that you are required to follow. If you are writing your case study for professional publication, be sure to check with the publisher for their specific guidelines for submitting a case study.
Simply Psychology. Case Study Method .
Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100
Gagnon, Yves-Chantal. The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.
Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.
By Kendra Cherry Kendra Cherry, MS, is an author and educational consultant focused on helping students learn about psychology.
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Insight Learning: 10 Examples, Definition, Case Studies
Insight learning is the sudden realization of a solution to a problem. It is the result of seeing the connection between variables in a situation that were not recognized previously.
Today, this is commonly referred to as the “A-ha” moment, often signified in emoji or image form by a lightbulb appearing over one’s head.
Examples of insight learning include coming to a realization when walking in the woods, coming to a sudden moment of clarity during an experiment, or overcoming a threshold concept in mathematics.
Insight Learning Definition and Properties
Wolfgang Köhler (1925; 1959) is the first modern scholar to identify insight learning during his studies with chimpanzees.
He was interested in studying their ability to problem solve and thus, presented them with various scenarios and observed their attempted solutions.
As quoted by Vonk et al. (2021),
“Köhler (1925/2019) defined insight as the awareness of functional relationships in a given situation and its rapid application to formulate a solution to the present situation” (p. 9).
According to Shettleworth (2012) insight learning has three general properties:
- Impasse: the solution emerges after an impasse of failed attempts and is not the result of methodical trial and error.
- Restructuring: the solution involves a restructuring of the problem in a novel way.
- A-Ha Moment: the solution appears suddenly, combined with a subjective “A-ha” experience.
Insight Learning Examples
- Not being able to generate a design solution for several days and then realizing the solution while on a walk through the woods.
- Being stuck in the composition of an original musical score and then hearing the missing notes while on the bus daydreaming.
- Not knowing which of 2 job offers to accept until a friend says something that makes the best option crystal clear.
- Trying out different recipes that all seem to fail. Then taking a break for a few days before realizing the crucial missing ingredient.
- Being unable to figure out how to make the plot in your screenplay seem plausible until seeing the solution while washing your hair in the shower.
- Working on the budget for a demanding project and then suddenly figuring out several ways to be more cost-effective.
- Not realizing your partner has been unfaithful until something your best friend says spawns a sudden moment of clarity.
- Trying to create a new line of code but being stuck on a bug until it comes to you when shooting hoops with friends several days later.
- Team members going through a frustrating brainstorming session until finally someone says something that is wrong, but sparks another idea that will work.
- Being able to generate 9 unique examples of insight learning, but getting stuck on #10 until closing the computer and going for a walk in the rain.
Case Studies and Research Basis
1. the mentality of apes (köhler, 1913).
In 1913, Wolfgang Köhler became the director of a research station in the Canary Islands. At that time in science, there was considerable debate as to whether animals were capable of intelligent problem solving, or just able to solve problems haphazardly or as a result of conditioning.
Köhler presented various animals with a series of problems (fetching a fruit) that could only be resolved by overcoming an obstacle.
Time and time again, Köhler referred to a time delay between early failed attempts at solving the problem, and the eventual solution being found.
“After many failures, [Tschego] finally sits down quietly. But her eyes wander and soon fix on the little tree, which she had left lying a little way behind her, and all of a sudden, she seizes it quickly and surely, breaks off a branch, and immediately pulls the objective to her with it.” (Köhler, 1925, pp. 111–112)
The time delay is considered a key property of insight learning.
2. Darwin’s Thinking Path (Darwin, 1859)
Darwin is considered to be one of the greatest theorists in history. He developed insights into human evolution that still impact our thinking today. Darwin was as an avid walker and developed many aspects of his greatest insights while walking down his trail.
As Jeremy DeSilva explains:
“Darwin’s best thinking, however, was not done in his study. It was done outside, on a lowercase d –shaped path on the edge of his property. Darwin called it the Sandwalk. Today, it is known as Darwin’s thinking path.”
Walking clears the mind…lets it wander freely…and often leads to insights that would have never occurred if sitting at a desk under fluorescent lights.
Darwin’s often misunderstood survival of the fittest is illustrated in this quote:
“…those individuals whose functions are most out of equilibrium with the modified aggregate of external forces, will be those to die; and that those will survive whose functions happen to be most nearly in equilibrium with the modified aggregate of external forces.” (Darwin, 1859, p. 444)
3. Animal Insights (Goodall, 1990)
Before being offended, consider the problem presented to crows in the above video. Do you think you could solve it? Of course you could, and probably much faster than a crow. The purpose of this thought experiment, however, is to highlight the issue of what separates people from animals.
The more research conducted is in comparative psychology, the more difficult it becomes to define human beings in a way that completely precludes animals.
Over the years there have been many concepts proposed to distinguish humans from animals: social dynamics, communication, cooperative problem-solving, tool use, and…insight learning.
Each distinction has so far failed to pass the test of time.
As Jane Goodall (1990) states, a
“succession of experiments that, taken together, clearly prove that many intellectual abilities that had been thought unique to humans were actually present, though in a less highly developed form, in other, non-human beings” (p. 18).
The behaviorists saw the “A-ha” moment observed in animal problem-solving as a result of accumulated stimulus-response associations.
However, Wolfgang Köhler’s experiments led him to the conclusion that the chimpanzees and apes in his studies were engaged in cognitive processing. In fact, his characterizations of their problem-solving abilities would fit our definition today of insight learning.
4. Insight Discovery (Pearce et al., 2022)
As the world becomes more interconnected, cross-cultural dynamics and shared challenges become more prevalent. Therefore, conventional approaches and mindsets to multi-faceted issues and problem-solving are becoming less applicable.
Pearce et al. (2022) suggest that “particular expertise that can identify new connections between diverse knowledge fields is needed in order to integrate diverse perspectives…and develop novel solutions” (p. 1).
“Traditionally, institutions of higher education have been organized around providing students with the competences to succeed in individual disciplines rather than to have the capacity to solve problems in the real world” (p. 8).
The authors introduce an “insight discovery process” (IDP) as a path of breaking conventional mindsets and integrating more varied perspectives.
Over a 4-year period, a Transdisciplinary Lab (TdLab) was designed to tackle environmental issues. The program took place in Wislikofen Switzerland and included master’s students, Ph.D. candidates and postdoctoral researchers from 13 countries.
The researchers conclude that IDP can play a role in addressing sustainability and climate change, provided a means for “transformative learning,” and facilitates transdisciplinary collaboration.
Insight learning occurs after a delay in failed problem-solving attempts. The solution appears suddenly and is often referred to as an “A-ha” moment.
Although there are specific conditions for a solution to qualify as insight learning, the meaning of the term is sometimes defined more flexibly.
Researchers in non-Western countries may have slightly different definitions of the term. Others have devised unique educational programs with the goal of generating transdisciplinary perspectives on today’s most pressing challenges.
Insight learning also has an interesting history of debate among researchers in comparative psychology.
Some of the field’s greatest minds, including Edward Thorndike, Jane Goodall, and Wolfgang Köhler, conducted experiments and observations to better understand the nuances of both animal and human problem-solving.
Danek, A. H., Fraps, T., von Müller, A., Grothe, B., & Öllinger, M. (2014). It’s a kind of magic: What self-reports can reveal about the phenomenology of insight problem solving. Frontiers in Psychology, 5 , 1408. https://doi.org/10.3389/fpsyg.2014.01408
Darwin, C. (1859). On the origin of species . Oxford: Oxford University Press.
Goodall, J. (1990). Through a window . Boston: Houghton Mifflin.
Köhler, W. (1925/1959). The mentality of apes. (E. Winter, Trans.). New York, USA: Vintage Books.
Pearce, B.J., Deutsch, L., Fry, P., Marafatto, F. F., & Lieu, J. (2022) . Going beyond the AHA! moment: insight discovery for transdisciplinary research and learning. Humanities & Social Sciences Communications, 9, 123. https://doi.org/10.1057/s41599-022-01129-0
Povinelli, D., & Bering, J. (2002). The mentality of apes revisited. Current Directions in Psychological Science, 11 , 115-119. https://doi.org/10.1111/1467-8721.00181
Sahriana, N., Suminar, T., & Pranoto, Y. K. S. (2020). Development of maritime insight learning tools for ocean literacy in children aged 5-6 years old. Journal of Primary Education , 9 (5), 536-545.
Shettleworth, S. J. (2012). Do animals have insight, and what is insight anyway? Canadian Journal of Experimental Psychology / Revue canadienne de psychologie expérimentale, 66 (4), 217–226.
Thorpe, W. H. (1943). A type of insight learning in birds. British Birds , 37 , 29-31.
Vonk, J., Vincent, J., & O’Connor, V. (2021). It’s hard to be social alone: Cognitive complexity as transfer within and across domains. Comparative Cognition & Behavior Reviews, 16 , 1-35. https://doi.org/10.3819/CCBR.2021.160003
Dave Cornell (PhD)
Dr. Cornell has worked in education for more than 20 years. His work has involved designing teacher certification for Trinity College in London and in-service training for state governments in the United States. He has trained kindergarten teachers in 8 countries and helped businessmen and women open baby centers and kindergartens in 3 countries.
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Chris Drew (PhD)
This article was peer-reviewed and edited by Chris Drew (PhD). The review process on Helpful Professor involves having a PhD level expert fact check, edit, and contribute to articles. Reviewers ensure all content reflects expert academic consensus and is backed up with reference to academic studies. Dr. Drew has published over 20 academic articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education and holds a PhD in Education from ACU.
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Case Examples
Examples of recommended interventions in the treatment of depression across the lifespan.
Children/Adolescents
A 15-year-old Puerto Rican female
The adolescent was previously diagnosed with major depressive disorder and treated intermittently with supportive psychotherapy and antidepressants. Her more recent episodes related to her parents’ marital problems and her academic/social difficulties at school. She was treated using cognitive-behavioral therapy (CBT).
Chafey, M.I.J., Bernal, G., & Rossello, J. (2009). Clinical Case Study: CBT for Depression in A Puerto Rican Adolescent. Challenges and Variability in Treatment Response. Depression and Anxiety , 26, 98-103. https://doi.org/10.1002/da.20457
Sam, a 15-year-old adolescent
Sam was team captain of his soccer team, but an unexpected fight with another teammate prompted his parents to meet with a clinical psychologist. Sam was diagnosed with major depressive disorder after showing an increase in symptoms over the previous three months. Several recent challenges in his family and romantic life led the therapist to recommend interpersonal psychotherapy for adolescents (IPT-A).
Hall, E.B., & Mufson, L. (2009). Interpersonal Psychotherapy for Depressed Adolescents (IPT-A): A Case Illustration. Journal of Clinical Child & Adolescent Psychology, 38 (4), 582-593. https://doi.org/10.1080/15374410902976338
© Society of Clinical Child and Adolescent Psychology (Div. 53) APA, https://sccap53.org/ , reprinted by permission of Taylor & Francis Ltd, http://www.tandfonline.com on behalf of the Society of Clinical Child and Adolescent Psychology (Div. 53) APA.
General Adults
Mark, a 43-year-old male (PDF, 821KB)
Mark had a history of depression and sought treatment after his second marriage ended. His depression was characterized as being “controlled by a pattern of interpersonal avoidance.” The behavior/activation therapist asked Mark to complete an activity record to help steer the treatment sessions.
Dimidjian, S., Martell, C.R., Addis, M.E., & Herman-Dunn, R. (2008). Chapter 8: Behavioral activation for depression. In D.H. Barlow (Ed.) Clinical handbook of psychological disorders: A step-by-step treatment manual (4th ed., pp. 343-362). New York: Guilford Press.
Reprinted with permission from Guilford Press.
Denise, a 59-year-old widow (PDF, 711KB)
Denise is described as having “nonchronic depression” which appeared most recently at the onset of her husband’s diagnosis with brain cancer. Her symptoms were loneliness, difficulty coping with daily life, and sadness. Treatment included filling out a weekly activity log and identifying/reconstructing automatic thoughts.
Young, J.E., Rygh, J.L., Weinberger, A.D., & Beck, A.T. (2008). Chapter 6: Cognitive therapy for depression. In D.H. Barlow (Ed.) Clinical handbook of psychological disorders: A step-by-step treatment manual (4th ed., pp. 278-287). New York, NY: Guilford Press.
Nancy, a 25-year-old single, white female (PDF, 4MB)
Nancy described herself as being “trapped by her relationships.” Her intake interview confirmed symptoms of major depressive disorder and the clinician recommended cognitive-behavioral therapy.
Persons, J.B., Davidson, J. & Tompkins, M.A. (2001). A Case Example: Nancy. In Essential Components of Cognitive-Behavior Therapy For Depression (pp. 205-242). Washington, D.C.: American Psychological Association. http://dx.doi.org/10.1037/10389-007
While APA owns the rights to this text, some exhibits are property of the San Francisco Bay Area Center for Cognitive Therapy, which has granted the APA permission for use.
Luke, a 34-year-old male graduate student (PDF, 227KB)
Luke is described as having treatment-resistant depression and while not suicidal, hoped that a fatal illness would take his life or that he would just disappear. His treatment involved mindfulness-based cognitive therapy, which helps participants become aware of and recharacterize their overwhelming negative thoughts. It involves regular practice of mindfulness techniques and exercises as one component of therapy.
Sipe, W.E.B., & Eisendrath, S.J. (2014). Chapter 3 — Mindfulness-Based Cognitive Therapy For Treatment-Resistant Depression. In R.A. Baer (Ed.), Mindfulness-Based Treatment Approaches (2nd ed., pp. 66-70). San Diego: Academic Press.
Reprinted with permission from Elsevier.
Sara, a 35-year-old married female (PDF, 704KB)
Sara was referred to treatment after having a stillbirth. Sara showed symptoms of grief, or complicated bereavement, and was diagnosed with major depression, recurrent. The clinician recommended interpersonal psychotherapy (IPT) for a duration of 12 weeks.
Bleiberg, K.L., & Markowitz, J.C. (2008). Chapter 7: Interpersonal psychotherapy for depression. In D.H. Barlow (Ed.) Clinical handbook of psychological disorders: a treatment manual (4th ed., pp. 315-323). New York, NY: Guilford Press.
Peggy, a 52-year-old white, Italian-American widow
Peggy had a history of chronic depression, which flared during her husband’s illness and ultimate death. Guilt was a driving factor of her depressive symptoms, which lasted six months after his death. The clinician treated Peggy with psychodynamic therapy over a period of two years.
Bishop, J., & Lane , R.C. (2003). Psychodynamic Treatment of a Case of Grief Superimposed On Melancholia. Clinical Case Studies , 2(1), 3-19. https://doi.org/10.1177/1534650102239085
Several case examples of supportive therapy
Winston, A., Rosenthal, R.N., & Pinsker, H. (2004). Introduction to Supportive Psychotherapy . Arlington, VA : American Psychiatric Publishing.
Older Adults
Several case examples of interpersonal psychotherapy & pharmacotherapy
Miller, M. D., Wolfson, L., Frank, E., Cornes, C., Silberman, R., Ehrenpreis, L.…Reynolds, C. F., III. (1998). Using Interpersonal Psychotherapy (IPT) in a Combined Psychotherapy/Medication Research Protocol with Depressed Elders: A Descriptive Report With Case Vignettes. Journal of Psychotherapy Practice and Research , 7(1), 47-55.
How to write a case study — examples, templates, and tools
It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.
That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.
A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.
In this article, you’ll learn:
What is a case study?
How to write a case study, case study templates, case study examples, case study tools.
A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.
The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:
- Celebrate the customer and make them — not a product or service — the star of the story.
- Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
- Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
- Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
- Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.
Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.
Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.
Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.
Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.
Here are the basic steps to writing a good case study.
1. Identify your goal
Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.
The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.
2. Choose your client or subject
Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.
The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.
Some of the most compelling case studies feature customers who:
- Switch from one product or service to another while naming competitors that missed the mark.
- Experience measurable results that are relatable to others in a specific industry.
- Represent well-known brands and recognizable names that are likely to compel action.
- Advocate for a product or service as a champion and are well-versed in its advantages.
Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.
3. Conduct research and compile data
Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.
This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.
Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.
4. Choose the right format
There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:
- An engaging headline
- A subject and customer introduction
- The unique challenge or challenges the customer faced
- The solution the customer used to solve the problem
- The results achieved
- Data and statistics to back up claims of success
- A strong call to action (CTA) to engage with the vendor
It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.
5. Write your case study
We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.
- Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
- Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
- Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
- Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
- Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
- Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.
6. Promote your story
Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.
Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.
Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.
Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others.
Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.
Template 1 — Challenge-solution-result format
- Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
- Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
- Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
- Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
- Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
- Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.
Template 2 — Data-driven format
- Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
- Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
- Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
- Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
- Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
- Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
- Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.
While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.
Juniper Networks
One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.
The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.
Tata Consulting
When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.
Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.
When you’re ready to get started with a case study:
- Think about a few goals you’d like to accomplish with your content.
- Make a list of successful clients that would be strong candidates for a case study.
- Reach out to the client to get their approval and conduct an interview.
- Gather the data to present an engaging and effective customer story.
Adobe can help
There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.
To learn more, watch the Adobe Experience Platform story .
Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.
Watch the Real-Time CDP overview video to learn more.
Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.
Request a demo to learn more about Adobe Analytics.
https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you
https://business.adobe.com/blog/basics/business-case
https://business.adobe.com/blog/basics/what-is-real-time-analytics
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The 20 Best Case Study Examples That Boost Sales (+ Templates and Tips)
Baylor Cherry | September 17, 2019 | Case Studies | 18 min read
Quick Links
- 1. What Is It?
- 2. Why They're Important
- 3. Case Study Length
- 4. Where Do I Put Them?
- 5. Case Study Format
- 6. How to Write One
- 7. Examples
- a. PDF
- b. Online
The Best Case Study Examples
- 1. Adobe: Royal Bank of Scotland
- 2. BrightEdge: Stanley
- 3. LeadGnome: Host Analytics
- 4. Bitly: Vissla
- 5. Taboola: The Line
- 6. OutBrain: Lane Bryant
- 7. Google Analytics: Optimizely
- 8. LinkedIn: HubSpot
- 9. LevelEleven: Staples
- 10. Life Size: Rackspace
- 11. Five9: Weed Man
- 12. LogMeIn: Extent Technologies
- 13. Red Hat: North Carolina State Websites
- 14. VMWare: CenturyLink
- 15. HPE: Mendix
- 16. Gravitate: Global Expeditions Group
- 17. IDEO: INFARM
- 18. Forge and Smith: Happy Planet
- 19. CoSchedule: English Heritage
- 20. Bluleadz: BandGrip
Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content.
From relevant, informative blog content to engaging webpages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep.
One powerful, but often underused, piece of content is the case study .
What Is a Case Study?
A case study acts a narrative, featuring real-world situations where certain products or services are used in a way that demonstrates thier value. They are a special type of thought leadership content that brands can use in marketing and sales to guide their target audience to the decision stage of their buyer's journey . Engaging case studies walk prospects through how a real life customer identified a specific pain point , started using your product or service, and overcame that pain point while reaping additional benefits.
A case study is a special type of thought leadership content that tells a story.
Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. A well written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.
Case studies offer readers the ability to see a situation from the customer's perspective from beginning to end.
Why Case Studies Are Important
A marketing case study is one of the most compelling content items in your sales funnel .
It’s the perfect way to guide people into and through the decision phase, when they have the best options laid out on the table and they’re ready to puzzle through that final selection.
Because of this, case studies are uniquely useful as bottom of the funnel content .
By the time prospects are ready to read case studies, they have a nuanced grasp of the problem in front of them. They also have a good selection of potential solutions and vendors to choose from.
There may be more than one option that’s suitable for a given situation. In fact, there usually is. But there’s just one option that fits the prospect best. The challenge is figuring out which one.
Since B2B decision makers aren’t mind readers, they need content to bridge the gap between “what they know about your solution” and “what they know about their own business.” The case study does that by showing how a similar customer succeeded.
The more similar the prospect is to the customer in the case study, the more striking it will be.
For that reason, you might want to have a case study for every buyer persona you serve. And naturally, case studies pertain to specific products or services, not your whole brand.
So, you could find yourself with multiple case studies for each buyer type.
However, the effort is worth it, since case studies have a direct impact on sales figures.
How Long Should a Case Study Be?
Honestly, the more to-the-point you can be in a case study, the better.
Great case studies should pack a lot of meaning into a small space. In the best examples, your reader can grasp the single main idea of each page in a short paragraph or two.
Each detail should build on the next, so they’ll keep moving forward until the end without getting distracted.
Sure, it’s no Dan Brown novel, but if you do it right, it’ll still be a real page-turner.
Note: Some businesses will have a brief case study in PDF form to use as sales collateral then a longer form, more in-depth version of the same case study on their website. In this case, it can be normal to write a lengthier case study.
Where Should I Put My Case Studies?
Anywhere you want, really!
Ideally, you should upload case studies somewhere on your website so new leads coming to your site have the opportunity to see just how kickass your business is at driving revenue and results for your current customers.
Whether it's an online case study or a PDF version, making your successes available to the public can prove just how valuable your efforts are.
Plus, make sure every member of your sales team has access to your case studies so they can use them as sales collateral to send to prospects and opportunities! A quick PDF attachment to a sales email can be very convincing.
The Best Case Study Format
- Introduction: Provide context for the story.
- Challenge: Describe the primary issue being faced.
- Solution: Identify the product or service being used.
- Benefit: Emphasize the most impactful advantages.
- Result: Detail the specific outcomes the customer earned.
Like press releases, case studies often fall into a certain specific format.
While it’s not required that you have all of the possible topics in a particular order, picking a consistent format will help you accelerate production down the road. It also makes your content easier to read.
Many B2B businesses use the following approach:
- Introduction: sets the stage by providing context for the situation.
- Challenge: discusses the key problem that the customer was facing.
- Solution: a basic overview of the product or service the customer used.
- Benefit: recaps the solution’s top advantages – why it was the right choice.
- Result: the positive business outcome arising from the solution and benefits.
This formula gives you enough flexibility to highlight what’s most important about your enterprise, solution, and the customer you’re showcasing.
At the same time, it ensures that your team will know exactly what information they need to compile to design case studies in the future.
It also serves as an intuitive trail of breadcrumbs for your intended reader.
How to Write a Case Study
1. Ask Your Client/Customer for Approval.
This first step is crucial because it sets the layout for your entire case study.
If your client or customer gives the ok to use their name and information, then you can add as much detail as you want to highlight who they are, what you helped them do, and the results it had.
But, if they would rather remain anonymous or want you to leave out any specific details, you’ll have to find a way to keep your information more generalized while still explaining the impact of your efforts.
2. Gather Your Information.
Like any good story, a marketing case study has a beginning, middle, and end. Or, you could think of it as “before, during, and after.”
Before: The Problem
Your case study will always open by presenting a problem suffered by one of your clients.
This part of the study establishes what’s at stake and introduces the characters – your company, the client company, and whichever individual decision makers speak for each side.
During: The Solution
Once you define the problem, the next step presents your offering, which serves as the answer to the dilemma.
Your product or service is, in a very real sense, the hero of the story. It catalyzes the change, which you describe in terms of your features, advantages, and other differentiators.
After: The Result
In the final step, you discuss the “happy ending” brought about by your solution.
Returning to the “stakes” you established at the very start, you expand on how much better things are thanks to your intervention. You want prospects to imagine themselves enjoying that level of success.
3. Get a Quote.
Of course, a study about two corporations isn’t very interesting on its own. The best case studies personify the protagonists, including the vendor and the client company, by having plenty of quotes peppered throughout the entire story.
Naturally, the business problem to be solved is the big, bad villain here, so you want the client (and preferably, your own team as well) to weigh in on that problem: How complex it is, what solving it would mean, and what not solving it would cost.
Then, as the situation turns around, testimonials become essential.
Naturally, the longest, most emphatic testimonial should come from the top decision maker. But you should aim to include a glowing quote from many different stakeholders – representing the full cast of “characters” who might be making consensus buying decisions around your solution.
Note: Don’t use a testimonial or quote if your case study is anonymous.
4. Find Some Compelling Graphics.
A case study isn’t a whitepaper: You shouldn’t be trudging through page after page of text.
In fact, some of the most powerful case studies establish their own vivid, graphics-heavy style – looking a lot more like an infographic, or even a magazine, than traditional B2B marketing collateral.
Color blocks , strong contrasts, skyscraper photography, and hero shots are all on the table when it comes to case studies. The more data you have to convey, the more creative you should be in presenting it so it can be understood at a glance.
15 Great Examples of Offline Case Studies
1. adobe: royal bank of scotland.
This study focuses on the solutions Adobe provided for the Royal Bank of Scotland. Their top challenges included fostering a culture of data driven decision making, eliminating disjointed systems, and delivering digital experiences that are relevant and easy to use.
Adobe's approach resulted in a 20 percent increase in conversion, as well as improved internal communications, faster optimization, and a reduction of their content management footprint.
2. BrightEdge: Stanley
In 2015, Stanley consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results.
The results? Almost 40 percent of keywords Stanley ranked for were on the first page of organic results, and the company generated a 100 percent lift in revenue, thanks to support from the BrightEdge platform.
3. LeadGnome: Host Analytics
Host Analytics moved to an account based marketing strategy in 2015. They noticed that the marketing efforts were limited by a large number of low quality needs.
Their problem was solved when they used an automated email marketing approach from LeadGnome to nurture and qualify leads via email marketing.
4. Bitly: Vissla
Vissla is an online ecommerce company with a need to understand big data across multiple marketing platforms.
Bitly provided a a way to consolidate data and literally link channels together to display all information on a single dashboard.
5. Taboola: The Line
The Line is an online boutique that offers shoppers a unique experience and showcases products that can be found at their brick and mortar store in NYC's Soho neighborhood. Their goal was to increase first time visitors to their site.
Taboola offers a product that drives first time users. The result? Over 72 million impressions within three months, and email subscriber growth of 12 percent.
6. OutBrain: Lane Bryant
Lane Bryant, the leading retailer for women sized 14 – 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message – ALL women are sexy.
The goal was to amplify the campaign and drive traffic and engagement.
The result? OutBrain used media amplification to take the campaign viral, resulting in over 48,500,000 impressions in just two weeks!
7. Google Analytics: Optimizely
Optimizely is a leading online A/B testing and user experience optimization platform that offers innovative data-driven marketing solutions to maximize user experience and keep them coming back for more.
The challenge they faced was better identifying page views to determine where customers are in the buying cycle.
The solution was provided by using data from Google Analytics Premium to successfully move leads through the sales funnel.
8. LinkedIn Marketing Solutions: HubSpot
HubSpot, in search of quality leads, turned to LinkedIn Marketing Solutions to engage with marketing professionals in small to medium sized businesses, targeting them with ebooks, webinars, and how-to guides. Sponsored organic content appeared in members' LinkedIn feeds.
The result: 400 percent more leads within their target audience than efforts on other platforms.
9. LevelEleven: Staples
LevelEleven helped Staples focus their teams on the critical sales activities that matter.
The end result? Their team developed a better understanding of the KPIs that matter and experienced a 182 percent increase in key selling activities.
10. Life Size: Rackspace
Rackspace is a world leader in hybrid cloud computing with offices throughout the world. The challenge was collaborating and communicating across offices.
The approach? LifeSize created a video solution to build stronger relationships across international offices.
11. Five9: Weed Man
Five years ago, the lawn care company Weed Man had an idea -- If their phone-based reps could connect with more prospects, more decisions would result, without adding sales reps.
The solution? Five9 assisted Weed Man with migrating their data to the cloud. This case study shows why SMBs like Weed Man should store business data on the cloud for CRM.
12. LogMeIn: Extent Technologies
One of the better, more concise case study examples, this one page synopsis clearly defines the challenges and goals of Extent.
It explores how LogMeIn provided effective solutions and produced stellar results, including a boost in staff productivity, an increase in first contact resolution rate, and an improvement in overall service.
13. Red Hat: North Carolina State Websites
Under mandate from the governor, the North Carolina Department of Information Technology needed to update state websites to overcome complex processes and limited technical resources.
The resulting solutions from Red Hat reduced maintenance times and lowered staffing costs.
14. VMWare: CenturyLink
This study addresses the complexities of cloud hosted infrastructure. One element of all case study examples is to educate perspective clients about the services and products offered.
This study takes a complex subject and makes it easy to understand, while clearly outlining the solutions VMWare can provide.
15. Hewlett Packard Enterprise: Mendix
This study breaks down another complex subject: rapid hosted cloud app development.
HPE links to additional content so readers can gain even more knowledge about the subject and the solutions HPE offers.
5 of the Best Online Case Studies
1. gravitate: global expeditions group.
This case study is a great example of how to break up a detailed case study for an easier read.
Gravitate starts off by introducing their client, Global Expeditions Group (GXG), to give visitors a little background into what they do. They then dive straight into what their role was in helping GXG with a robust content marketing strategy.
What catches your eye at the beginning of this case study is the results. Rather than forcing readers to find out the impact of their efforts at the very end, they call out some major statistics and improvements that they helped GXG achieve. It's a great way to entice readers to keep them wanting to learn just how they did it.
Gravitate did a great job breaking up their rather long case study. Since it focuses on an entire content marketing strategy, they put various parts of their case study into separate sections, from their rebranding efforts to their website design and copywriting.
2. IDEO: INFARM
What we like so much about IDEO's case study about INFARM is that it reads just like a simple blog post – there's no sections and no busy graphics. While this doesn't work for everyone, it really matches the vibe of IDEO's brand.
This case study is short, sweet, and to the point, with the largest elements on the page being the images and a quote. At the very top, they outline the entire case study in two small sections – the challenge and the outcome.
What we like about this particular case study is how IDEO talks about what's next for INFARM. Beyond the typical problem-solution-result structure, they took it one step further to talk about the future and what INFARM plans on doing next.
3. Forge and Smith: Happy Planet
Forge and Smith effectively uses real mockups and examples from the work they did for Happy Planet to showcase their work in action.
This case study is perfectly designed into multiple modules to break up chunks of text into three phases. They start off with the objectives they set in place for their website design and development work for Happy Planet, which is pretty unique for a case study.
What's great about this case study is the opportunity to view the finished website. A hyperlink isn't just hidden within the text forcing you to dig around looking for it; it's called out right then and there to let you view their finished work on the Happy Planet website.
Another great feature is the option to view a previous case study or all the case studies if you're interested. No need to locate the main page, you have direct access!
4. CoSchedule: English Heritage
CoSchedule treats their case studies as customer stories, highlighting who their customers are and how their platform was able to help them. Their case study on English Heritage is simple to view and comprehend.
On the left, there is a customer spotlight on English Heritage, complete with a company logo, brief description, industry, company size, size of the marketing team, and more. These little details help give you a better idea of who the company is.
Then, on the right side of the screen, is a blog-like case study.
Rather than breaking up their message into the standard format, CoSchedule calls out the results that English Heritage has seen since switching to CoSchedule. Within each result, they touch on the challenge they had before CoSchedule then the lasting impact it created.
Throughout the case study, CoSchedule includes relevant screenshots and impactful quotes from English Heritage employees. This helps readers visualize what they are talking about.
5. Bluleadz: BandGrip
We couldn't not pat our own backs for recently publishing a case studies page on our website.
Bluleadz often uses case study PDFs as sales collateral to send to qualified prospects. While we used these PDF designs internally, we wanted to make sure our client success stories were available to everyone coming to our site.
Thus, our case study page was born.
Our BandGrip case study really sticks out to us. We start off by introducing who BandGrip is, who they serve, and what they do.
Then, we highlight the struggles they were having with getting demo sign-ups on their page. We included relevant quotes from the CEO to show their need for a solution.
We then begin to outline all the pre-show and post-show tactics that we implemented to help them tackle their challenge and earn them more demo sign ups. Landing page screenshots and other various graphics help readers visualize what we were able to do.
Toward the end of the case study, we highlight the impact of our efforts, calling out some of the major statistics.
Highlight Your Past Successes to Attract Future Business
Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. If you are building a portfolio of case studies, use these excellent examples for inspiration and format.
Once you master the art of the case study, you’ll find it’s packed with marketing power, giving you a huge ROI for the time you put into creating it.
If your leads have been falling off in the decision phase, a marketing case study may be just what you need.
Case studies are a powerful tool in your content marketing arsenal, so why not create one today? Click below to create your very own case study!
General FAQ
What is a case study.
Case studies are narratives that feature real-world situations or uses of products or services to demonstrate their value. A well-written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.
The more to-the-point you can be in a case study, the better. Case Studies typically range from 500 words to 1,500 words depending on what's getting highlighted.
What Format Should My Case Study Be In?
Typically, a case study contains an introduction, a challenge, a solution, a benefit, and a result.
Why are Case Studies Important?
Case studies allow businesses to showcase how their product or service has been implemented successfully by their customers. It allows businesses to show how their product/service is actually used and the impact that it can have.
Baylor Cherry
Baylor is an inbound specialist for Bluleadz. As a native Floridian, she enjoys soaking up the Florida sun, buying clothes she can’t afford, and dreaming about one day owning a dachshund.
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47 case interview examples (from McKinsey, BCG, Bain, etc.)
One of the best ways to prepare for case interviews at firms like McKinsey, BCG, or Bain, is by studying case interview examples.
There are a lot of free sample cases out there, but it's really hard to know where to start. So in this article, we have listed all the best free case examples available, in one place.
The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Let's continue to the list.
- McKinsey examples
- BCG examples
- Bain examples
- Deloitte examples
- Other firms' examples
- Case books from consulting clubs
- Case interview preparation
1. McKinsey case interview examples
- Beautify case interview (McKinsey website)
- Diconsa case interview (McKinsey website)
- Electro-light case interview (McKinsey website)
- GlobaPharm case interview (McKinsey website)
- National Education case interview (McKinsey website)
- Talbot Trucks case interview (McKinsey website)
- Shops Corporation case interview (McKinsey website)
- Conservation Forever case interview (McKinsey website)
- McKinsey case interview guide (by IGotAnOffer)
- McKinsey live case interview extract (by IGotAnOffer) - See below
2. BCG case interview examples
- Foods Inc and GenCo case samples (BCG website)
- Chateau Boomerang written case interview (BCG website)
- BCG case interview guide (by IGotAnOffer)
- Written cases guide (by IGotAnOffer)
- BCG live case interview extract (by IGotAnOffer) - See below
3. Bain case interview examples
- CoffeeCo practice case (Bain website)
- FashionCo practice case (Bain website)
- Associate Consultant mock interview video (Bain website)
- Consultant mock interview video (Bain website)
- Written case interview tips (Bain website)
- Bain case interview guide (by IGotAnOffer)
- Bain live case interview extract (by IGotAnOffer) - See above
4. Deloitte case interview examples
- Engagement Strategy practice case (Deloitte website)
- Recreation Unlimited practice case (Deloitte website)
- Strategic Vision practice case (Deloitte website)
- Retail Strategy practice case (Deloitte website)
- Finance Strategy practice case (Deloitte website)
- Talent Management practice case (Deloitte website)
- Enterprise Resource Management practice case (Deloitte website)
- Footloose written case (by Deloitte)
- Deloitte case interview guide (by IGotAnOffer)
5. Accenture case interview examples
- Case interview workbook (by Accenture)
- Accenture case interview guide (by IGotAnOffer)
6. OC&C case interview examples
- Leisure Club case example (by OC&C)
- Imported Spirits case example (by OC&C)
7. Oliver Wyman case interview examples
- Wumbleworld case sample (Oliver Wyman website)
- Aqualine case sample (Oliver Wyman website)
- Oliver Wyman case interview guide (by IGotAnOffer)
8. A.T. Kearney case interview examples
- Promotion planning case question (A.T. Kearney website)
- Consulting case book and examples (by A.T. Kearney)
- AT Kearney case interview guide (by IGotAnOffer)
9. Strategy& / PWC case interview examples
- Presentation overview with sample questions (by Strategy& / PWC)
- Strategy& / PWC case interview guide (by IGotAnOffer)
10. L.E.K. Consulting case interview examples
- Case interview example video walkthrough (L.E.K. website)
- Market sizing case example video walkthrough (L.E.K. website)
11. Roland Berger case interview examples
- Transit oriented development case webinar part 1 (Roland Berger website)
- Transit oriented development case webinar part 2 (Roland Berger website)
- 3D printed hip implants case webinar part 1 (Roland Berger website)
- 3D printed hip implants case webinar part 2 (Roland Berger website)
- Roland Berger case interview guide (by IGotAnOffer)
12. Capital One case interview examples
- Case interview example video walkthrough (Capital One website)
- Capital One case interview guide (by IGotAnOffer)
13. Consulting clubs case interview examples
- Berkeley case book (2006)
- Columbia case book (2006)
- Darden case book (2012)
- Darden case book (2018)
- Duke case book (2010)
- Duke case book (2014)
- ESADE case book (2011)
- Goizueta case book (2006)
- Illinois case book (2015)
- LBS case book (2006)
- MIT case book (2001)
- Notre Dame case book (2017)
- Ross case book (2010)
- Wharton case book (2010)
Practice with experts
Using case interview examples is a key part of your interview preparation, but it isn’t enough.
At some point you’ll want to practise with friends or family who can give some useful feedback. However, if you really want the best possible preparation for your case interview, you'll also want to work with ex-consultants who have experience running interviews at McKinsey, Bain, BCG, etc.
If you know anyone who fits that description, fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.
Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can do mock case interviews 1-on-1 with ex-interviewers from MBB firms . Start scheduling sessions today!
Any additional resources?
Have we missed any additional case interview resources available for free? Please post them in the comments section below so we can add them to our list.
The IGotAnOffer team
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13 Brilliant Case Study Examples To Be Inspired By
Lead generation is complex, which means that your best bet is to have multiple touchpoints on different channels designed to capture as many leads as possible.
While you’re setting up your lead generation funnel , remember that you need to have different touchpoints on your site itself, too. It’s not enough, after all, that they’ve landed on your site on their own; you need to convince them to convert as a lead or even as a customer once they’re there.
Case studies can help with this, giving you a chance to prove what kind of results your brand, product, or service can offer to real clients. You can back up what you’re promising, and show the how, what, who, and why questions that customers may have. They can help generate more leads and accelerate revenue quickly.
We’ve got some great resources on how to get the information on how to conduct great case study interviews and what makes case studies valuable , but today we’re going to look at 13 individual and diverse case study examples. These examples all do something exceptional and approach their case studies a little differently, but they all have outstanding final results.
Ready to get inspired? Let’s get started.
1. Strands Retail
Strands Retail sells personalization and product recommendation software to eCommerce brands. Their case study below features the work they did for mega-brand Chewy.
Featuring this particular client was smart. Chewy is highly regarded for the exceptional customer service experiences they provide, so linking themselves to the brand is a good move. It’s also a massive company, and since the case study focuses on the fact that Chewy needed a solution that scaled with their brand, it gives them outstanding credibility in terms of the potential to serve enterprise-grade clients.
The case study is visually solid and well-designed, too. Since not all leads want to read the details and just want a few quick stats, featuring a few impressive key stats at the top in contrasting colors or with graphics (which they do here) can get the point across quickly and really exemplify how beneficial the product was.
2. AdEspresso
Want to turn your case study into a lead magnet? This case study example from AdEspresso is an excellent demonstration of how to use case studies not only to pique users’ but to actually convert them to leads.
Here’s how it works:
- People go to the case study part of the site, find it through organic search, or are referred there by email, paid social ads, or blog posts
- They read the title and the description, which mentions the company name, what was accomplished, a brief explanation of how (here, it’s split testing, targeting new and existing audiences, and AdEspresso)
- The description gives a concrete result–“GlobeIn doubled its revenue”
- They encourage users to download the PDF
While most of the case studies that we’re looking at are published on their brands’ sites, this one works as a lead magnet. When users click the “Download PDF” CTA, they’re taken to a landing page with a lead form.
The landing page touches more on what results were achieved, but still requires users to download the PDF to find out exactly which strategies were used. This works because the case study isn’t just stating “our tool gets more results,” it also offers strategic insights similar to a blog post that readers can leverage to improve their own campaigns.
If you create case studies that get strategic and are heavily content-based instead of just sharing results, they can act as a different kind of touchpoint in the digital sales funnel.
3. Freshbooks
Most businesses have multiple different buyer personas and audience segments that they’re targeting at any given point in time. When you want your case studies to really be effective, publishing diverse content that really speaks to each of those segments is crucial.
Freshbooks ’ case study examples really showcase how you can do that well. Their case studies feature brief customer stories from “relatable” small businesses (aka not mega CEOs of Fortune 500 companies, who are not Freshbook’s core Facebook target audience) talking about how their business used the tools to benefit.
You can see the different personas represented here. One is an agency that wanted to scale quickly; one case study example featured a growing franchise. Another was for a small business that needed help with tax prep, and the last pictured here is a freelancer who uses the invoicing software’s time tracking features to measure productivity and assess rates.
These are four very different types of businesses, and it shows potential leads in each audience segment that there’s a reason they should use this tool. By highlighting different use cases, it can increase lead generation for all high-value audiences by appealing to their specific needs instead of just highlighting general stories that would appeal to all.
4. Disruptive Digital
Disruptive Digital is a paid social agency while a high-level holistic approach to advertising. Instead of looking at “general best practices” that you could find on ten other blogs in five seconds or less, they offer strategic insights that showcases how they really get their customers result. They make case study examples a central part of a large number of their blog posts.
They’ll write a blog post about a high-level topic like “how to calculate your target ROAS,” and then show a case study with real client data to walk you through the process. This is more powerful than hypotheticals when you’re talking about data-driven PPC campaigns, and they always use it to back up their arguments as well as teach a strategy.
While these case study examples aren’t on a dedicated landing page, they work by appealing to users more towards the top of the funnel. It helps to build trust and establish credibility early while setting their blog posts apart. It’s good for their content marketing and lead generation efforts.
5. CoSchedule
CoSchedule is a well-known SaaS content and social media planning and organization tool, and their case studies are phenomenal.
They do a few things well. The first is by featuring different types of clients in their case studies. In the case study example below, they’re showcasing not a brand, but a University alumni group.
Their formatting is also great. The first thing you see is “This 5-Person Marketing Team Managed 12x More Work While Working Remotely” in bright blue across the top of the page. They’ve also got a quick-reference, quick-facts bar on the side of the case study that lists the brand name, the brand’s site, the industry, company size, and marketing team size. Here, you can download a PDF of the case study, and immediately under there is a CTA to request a demo (also in blue, ideally to have the eye go from the headline to the CTA).
The case study itself is well written, and you can read the full study here . It breaks things down by sharing the challenge, the solution, and the results. As you can see below, they have a graph in bright colors to showcase exactly how impactful those results were, with the results in bolded text underneath it. They finish it off with a quote from a key team member to really drive it home.
As far as case study examples go, this one is pretty perfect. The design is excellent, with quick-reference data, important facts highlighted, great design elements to draw the users’ eye and attention where you want it, and a customer quote. They also have a strong CTA to get in touch, which can get the process moving quickly, or the option to download the case study (turning it into valuable content and a lead magnet) if the customer chooses.
6. ONESOURCE
ONESOURCE is a tax preparation product from Thomas Reuter’s, and the site features the below case study of The Cheesecake Factory—a major American brand—to help showcase value and generate sales.
As far as design goes, this case study is clean, organized, and condensed. It’s like a digital brochure, with all the information cleanly broken down into bullet points, key quotes and statements, and subheadings.
They share only the core information that’s needed (including what products were used, what was accomplished, and data about the Cheesecake factory’s tax department) and nothing that isn’t. It’s to the point and highly effective.
Slack is one of the most popular instant communication chat tools available right now, and especially after everyone had to work from home during the pandemic, we’re guessing a large number of readers are familiar with the platform.
Their case studies are, as you’d expect, strong and well-written. They’re longer and read almost more like a story-driven blog post than studies like CoSchedule’s fast-facts, brief-and-to-the-point content. But this works for this brand; storytelling is powerful, after all, and it’s memorable and relatable.
In this case study, they use storytelling to really highlight the company’s pain points, focusing on how shopping habits changed and impacted businesses during COVID-19. They focus on Shipt, a grocery-delivery company that was thrust into high demand quickly.
The case study talked about how Shipt had been using Slack for years, but how they really embraced advanced features and integrations during COVID to get the most out of the platform. They then share how the company uses it, and share data and statistics about usage.
There’s a quote from the director of IT in there, too, to stress the importance, and you’ll see they have a “quick facts” tab on the side with a powerful quote that highlights the value, key integrations that were featured, and a CTA to both contact the sales team and to try Slack for free.
They have a full page of case studies available, all of which state what Slack helped accomplish in a storytelling format as opposed to going hard with the data upfront. This feels more casual, but is just as powerful.
8. Culture Amp
We’re going meta. We just looked at case study examples from Slack, and now we’re going to look at a case study example about Slack.
Culture Amp helps brands maintain and facilitate their desired communication culture through feedback and communication response.
This case study features my favorite quick facts tab, sharing the brand name featured in the case study, a sentence each about the challenge, solution, and result. And there is, of course, that “request demo” CTA.
The case study does a few things that you don’t see a lot. They introduce two of the key figures in the Slack department who worked directly with Culture Amp, giving it a more personal touch and adding more credibility to the study.
It’s also well-written and engaging to read. Sentences like “Company culture is Slack’s North Star” aren’t your standard technical and almost clinical “just the facts, ma’am” approach to case studies. The case study is longer than some others, but the creative writing can keep you hooked, and it thoroughly explains how the single brand used the product and services to excel.
9. KlientBoost
We’ve already looked at one case study from a marketing agency, but the way KlientBoost has their case studies set up, it’s well worth taking a look at another.
Their numerous case studies are found under the “Results” tab on their site, making them all readily visible and easy to locate. It also increases the odds that users will stumble across the case studies on their own, even if they weren’t intentionally looking for them.
And one thing worth noting: They’ve got a sorting feature to “show me clients who” meet certain qualities like “are worth billions, “got acquired,” “have small budgets,” and “have crazy complex offerings.”
This is an easy way to tell all of their potential clients that “yes, we take clients like you and get results!” while making it simple for them to find proof.
The case study itself is of course well-written and designed, too. You’ve got a bold, color-contrasting header at the top in large text that lays out core benefits (x results in just three months), with more detailed results visible on the side.
They also break down the different advanced advertising features they used, a customer quote, and an image of what the ads looked like to bring the whole thing together. This shows prospective clients exactly what they can expect when working with the agency, and it builds a massive amount of trust.
10. Omnivore
Omnivore.io is a menu management tool designed specifically for restaurants that integrate with other tools to streamline the guest experience.
The content we’re going to look at is a great example of case study creation for hyper-niche industries that have specific needs.
It’s presented as a standard blog post, but the H1 title says exactly what benefits the company achieved, and they still have a “more seating options, more problems” header to present the challenge in a creative way.
They then explain how the TableUp app works with Omnivore’s tech and other integrations to be able to offer additional services to customers like adding their party to a restaurant’s waitlist, joining email lists for points, making to-go orders, and more.
They also shared an example of how a real client (Budweiser) used the feature, and included a blurb about the integrating tool.
You’ll notice that this case study looks a little different from others that we’ve looked at. It doesn’t have a lot of hard numbers or super detailed examples, but it works because it showcases a specific integration and details specific uses.
This is, in many cases, going to be an audience focused on use case value more than just statistics; if the tool can do what’s needed, that’s what they’re going to care most about. So this formatting works.
11. Pepperi
We’re on a food-themed case study roll right now! Next, we’re going to look at a case study of how Chex Finer Foods worked with the Pepperi omnichannel B2B Commerce.
This case study is long . It’s much longer than the others that we’re looking at, with 6 total pages of content (though some are heavily dominated by images). See the entire case study by clicking above.
Here’s why it works though: They keep the “Challenges” brief and the client breakdown visible right upfront to show users why they should care.
The solutions section is also brief, explaining how Pepperi solved the company’s challenges. That all happens within the first page of the case study.
The rest of the study has five pages that look like this, showing visuals that highlight the exact product that users received when working with Pepperi. There’s no hypothetical mock-up; you get to see the mobile app, the site, the home page here. Other pages show how search results work for brands with extensive inventories, along with features like analytics, multi-product views, and more.
For customers who really want to understand what they’re getting and why they should choose this particular service, there’s no doubt. They can see what the interface looks like, and what real clients’ platforms offer.
12. DOTVOX
DOTVOX sells hosted VoIP business lines to their clients.
There are a few reasons I really liked this particular case study.
First, they do a great job showcasing how their specific technology can benefit a specific type of client: a multi-site company that needs help with business communications. This is niche enough that some other tools may not be able to help (or that may be a concern that some customers have).
They also focused the case study on a business in the financial industry, letting other clients in that niche know that they offer secure communication options suited for banks, mortgage lenders, and more. These are high-value clients, so it’s a solid choice.
Later on in the case study, they break down the individual results, services, and solutions achieved. The “Feature-rich” part is my favorite; they detail unique features that other tools may not offer and explain briefly how they work.
Potential leads reading this can get a good idea of what’s possible.
13. PortaFab
Last but not least, we’ve got this case study from PortaFab .
The reason I really wanted to look at this particular case study is that it’s not selling a service or a SaaS tool; it’s a physical product being sold to businesses. That automatically changes things up a bit.
They, of course, have a brief overview of what the project entailed, but it’s organized a bit differently. They featured the challenge on the right side of the case study and the project overview and benefits provided on the left.
Underneath this, however, they’ve got their solution featured, along with an extensive photo gallery showing the finished project.
Allowing customers to easily visualize the end result is important for physical goods, so this was a smart call.
Final Thoughts
Case studies can be powerful tools used to generate and convert leads, boosting your overall revenue. And as you can see above, there’s no one-size-fits-all requirement for what an effective case study looks like, or even where it should appear on your website . Take some time to think about what information you want to present and how it would be most effectively portrayed to your leads. This is a good starting point, and make sure to remember to get your design team’s input, too, so it looks and reads well.
Ready to get more conversions from the case studies you’re creating? Make sure your sales team is ready to nurture incoming leads with lead scoring! Book your free demo of Breadcrumbs today.
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6 Brilliant Case Study Examples for Small Businesses
Sujan Thapaliya
Feb 4, 2023
11 Mins Read
Every business starts small.
The success of a business lies in its strategy to overcome any challenge during its journey.
If you are trying to take your business to new heights, start identifying challenges and create solutions.
The best way is to learn from sundry success stories.
There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience.
In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses.
Let’s begin.
Interesting read: 9 Small Budget Marketing Ideas to Grow Your Business
Challenges Faced by Small Businesses
As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one.
There are three common challenges businesses need to overcome. These include managing the expenses, hiring people, and following new trends to develop a customer base.
1. Increased Expenses
Every business revolves around money. There are different areas where businesses have to spend their money. But the issue is handling the financial hurdles. With an unplanned budget and financial advice, businesses will be spending more than they need to.
Keeping an eye on expenses is important because the expenses determine the profit the business will make.
However, it is not easy to reduce the expense. It’s affected by demand and supply. If businesses need to keep up with the market’s demands, then the chance of increasing expenses is 100%.
2. More and Skilled Manpower Required
Businesses don’t run themselves. They need manpower with skills to handle different departments. Generally, the number of employees in a small business ranges from 1 to 500 people. Getting this manpower is easy but getting a skilled one is difficult and time-consuming.
Whenever looking for manpower, businesses need to decide what skills they want in their candidate. The problem is candidates can’t always fulfill all the requirements. Besides, hiring manpower also increases the expenses.
3. Keeping Up With the Latest Trends
The market is fluid. It changes and introduces new trends. Small businesses need to keep up with the changing trends to keep their business growing. But this is where many businesses start to fall apart.
The thing about new trends is that businesses need to sell their products at the right time. It means they have to keep on studying the market to speculate their next products. If a small business fails to deliver during the peak of the trend, then it will suffer a heavy loss.
Solutions to Grow a Small Business
The best thing about businesses is that there is an attempt to find a solution for every challenge. It brings out the competition in the market, which is huge for surfacing different kinds of solutions a business can adopt.
1. Reduce the Expenses
When it comes to expenses, businesses are focused on spending huge sums on communication because communication is the key element of increasing customers and revenue. It’s not a big problem for big companies, but it is expensive for small businesses.
Fortunately, the cloud telephony system has removed the dilemma while making business budgets because cloud phone services are cheaper than plain old telephone services.
It reduces the initial cost of new businesses up to 90%. Recent surveys suggest that over 74% of businesses prioritize cloud phone systems as their urgent investment.
The same goes for marketing which is necessary to attract potential customers. Small businesses don’t have enough budget to advertise their products.
The best solution for this is using social media platforms like Instagram, Twitter, Facebook, etc. to promote and sell their products .
Case Study: Coffman Engineers
Coffman Engineers clearly states that although the cost of using a virtual phone number adhered to cloud phone is 50% more per employee, it still provides overall 25% more savings than plain old telephone service (POTS).
Coffman Engineers have been relying on cloud phones ever since their one office location faced a disaster. Now they have a disaster recovery feature built into their cloud phone system. It helped them to be ready for any disasters without losing communication with employees.
Not just that, they found all the necessary features bundled into one subscription package in a VoIP phone system. Such a facility enabled them to handle all their business communication using only one platform.
Key Takeaways
- Small businesses must invest in cloud telephony for business communication.
- Extensive use of social media to promote and sell your products/service.
2. Improve Employee Productivity
As we have already discussed earlier, manpower is a big challenge for small businesses. Hiring more employees doesn’t mean higher productivity. Businesses need to hire the right candidates to keep their expenses in check and improve productivity.
There are different tools available that can monitor what the employees are doing. Time tracking tools and workforce management tools are key components every business needs.
Especially in remote working scenarios, these tools are crucial to getting the full effort for the employees. Companies have seen a 35%-40% rise in productivity in employees working remotely with the use of tracking tools.
Case study: On The Map Marketing
On The Map Marketing , a digital marketing agency, used time tracking tools that showed that remote working employees tend to work more hours since they can work at flexible hours.
On The Map Marketing first started using the time tracking tool when they were opening their office in Riga, Latvia. The CTO of the company wanted the time spent on different tasks on his computer as well as managing the remote working employees.
Using a time tracking tool , they were able to track their productivity with a detailed report of their daily activities during office hours. It helped them calculate salary bonuses. They also found the productivity level of each employee to determine their value for the company.
- Small businesses should use a time tracking tool to make sure employees focus on their office work.
- Small businesses can track the performance of each employee at office locations or remote working locations.
3. Reward Your Customers
A business becomes successful when it can keep its customers happy. In efforts to upscale a small business quickly, the marketplace has seen a decline in the quality of products and services. It is a primary reason for customer dissatisfaction.
About 45% of business professionals rate customer experience as their top priority for growing a business.
Survey says more than 85% of buyers are willing to spend more for a better customer experience. Therefore, small businesses need to focus on improving their quality of products and services, which is a powerful indicator of customer experience.
Case study: Starbucks
Starbucks introduced a Reward Loyalty Program in which customers collect stars to get exciting rewards. This program drives 40% of Starbucks total sales .
By adapting the gamification method, Starbucks added a reward loyalty program to their already established app. This move drastically increased sales and digital traffic. They brought mobile payment, customer loyalty, and content partnership in one powerful app.
Customers started registering for My Reward via their app. They are given stars(points) in exchange for their interaction in the app or purchase made. The higher the number of stars a customer gets, the better rewards they get.
- Small businesses can give different forms of rewards for more customer engagement.
- Improvement in customer service can drive more sales and attract more customers.
4. Build Your Brand
Small businesses should learn to build their brand image . While marketing any product or service, the brand image is a key factor for understanding how people view your business.
A brand image must first include mission, vision, and values. It also requires a brand positioning statement that can set your business apart from the competitors.
It’s important to create a unique brand personality. For this, businesses need to design a good logo because customers are most likely to recognize a business looking at a logo. They will have to identify their target audience to craft a good brand image.
According to a study, around 89% of users stay loyal to a business with a good brand image .
Case study: Apple
Apple logo is a well-recognized design that reflects the brand value. Over the years, the Apple logo has gone through several design changes.
The most important rebranding of the company came when Steve Jobs changed the logo which impacted the overall personality of the company. Now, this logo is the most recognized logo in the world.
Looking at the Apple logo, customers can feel a sense of trust, reliability, and innovation . It is the main reason for the huge sales of all the Apple products across the globe.
- Branding helps a business build strong relationships with prospects and attract them to be loyal customers.
- Small businesses need to create a strong brand image to sell their products efficiently.
5. Prioritize on Partnerships
Partnerships and collaboration can lift the businesses to maximize their cost savings. It allows businesses to strengthen their programs using available resources and tools.
This has a direct effect on improving the efficiency of their operations. It improves the credibility of the business in the marketplace.
Case study: RENAULT & NISSAN
Renault and Nissan have a strong partnership in automobiles. Their partnership made a remarkable achievement of making up 10% of new car sales worldwide .
Renault and Nissan chose to make an alliance rather than a merger because an alliance has many stronger benefits than a merger would give.
With an alliance, they can access more geographical areas where foreign investments are restricted. These companies got better chances to enter each other’s territory where they were already established companies because of the alliance.
Although they faced numerous challenges including fluctuation in price share, they managed to resolve issues and succeed.
- Small businesses can collaborate with other businesses to increase their chances of higher product sales and profit for everyone.
- Partnership with other businesses allows all parties to take benefits from each other’s strong areas.
6. The Right Marketing Strategy
Every business requires to sell its product and services to the market. Without marketing, a business cannot compete in the marketplace. The first thing about marketing is knowing your target audience and competitors.
When small businesses know who they are competing against, it will help them to see how the competitors are executing their business and attracting their customers.
One such way is to grow your website traffic which can bring you more leads and eventually customers. And how do you increase your website traffic? SEO. If done right, Search Engine Optimization can drive huge traffic to your website to reach your marketing goals.
Case study: Zapier
Zapier used an SEO strategy revolving around long-tail keywords for generating organic traffic to their website. They created 25,000 unique landing pages for unique keywords.
Zapier had a structure and layout for each page including well-optimized human written content. They outsourced SEO content and focused on a playbook for the onboarding process and launched new apps so that they can get partners to write content for them.
On top of that, they also outsourced link building to their partners. These partners wrote valuable guest post content of Zapier on their site and gave a backlink to Zapier. It helped Zapier to get new users as well as drive their website traffic.
- Small Businesses should improve their website traffic by adding more landing pages with relevant content.
- Backlinks through guest posts on other websites can drive more website traffic and attract more prospects.
Now that you have a fair idea of the business challenges and solutions, there is a good chance of delivering a good strategy for growing your small business.
On top of that, the case study examples above will help you view how other businesses overcome their situation to take their business to new heights.
The most important aspect of upscaling a small business is understanding the customer’s needs. Therefore, you should design a persuasive marketing strategy to attract customers and compete with other businesses in the market.
And a good marketing strategy for any business must include social media. And to make the most of your social media marketing efforts try SocialPilot for free today.
Frequently Asked Questions
🌟 how do you upscale a small business.
Upscaling a small business is a very challenging process. Whether it's making a budget or hiring employees, you have to focus on things that are best for your business. Planning, targeting prospects, marketing strategy, etc. are crucial steps for upscaling businesses and competing with big companies.
🌟 What is a small scale business?
Small scale businesses or Small scale industries (SSI) provide products and services on a small level. Normally in the US, a small business consists of less than 250 employees. Also, it has small capital investments and less office space.
🌟 Why do entrepreneurs find it difficult to scale up?
New entrepreneurs find difficulty in scaling up their businesses because they don’t know what to do. Even if they know, they have to face many challenges like market research, finding loans, allocating space, etc. Also, legal matters are always a major concern for making changes.
🌟 Why is scalability important in business?
Scalability is important because it directly impacts business competition, profitability, brand image, and product quality. Since small businesses have huge growth potential and high return on investment (ROI), they have to properly focus on scalability.
🌟 When should you scale a business?
A small business should look for upscaling its business if it has achieved a minimum annual growth of 20% over 2-3 years with only 10 or more active employees.
About the Author
Sujan Thapaliya is the CEO and Co-founder of KrispCall . He has a wealth of computer, communications, and security experience. Through KrispCall, he aspires to make business communication safer, reliable, and more affordable.
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How To Write A Case Study Solution | Everything You Wanted To Know
Jun 13, 2022 | 0 comments
Jun 13, 2022 | Blog | 0 comments
Case studies are a very effective marketing strategy. They tell a story, solve an issue and help the reader visualize how your product can help them in their own life. However, writing case study solutions requires research as with any other assignment. It would be best if you did qualitative and quantitative research to fully understand the situation and focus on its positive and negative sides.
Let’s dive into the details of this type of academic writing . We will tell you how to structure your paper: from an introduction to body paragraphs, conclusion and citations. You will find out what rubrics professors use to evaluate papers and get familiar with the steps to cover while working on your assignment . In the end, we will provide you with examples of different types of case studies so that you can understand them better before starting working on your paper.
Read also: How to Write a Case Study Solution Assignment
Case Study Solution Format
1. executive summary.
- Provide a brief overview of the field being studied in the case study.
- Identify specific issues or behaviours/situations that the case study will explore.
- Draft a thesis statement and briefly summarize the result of the case study observation.
2. Background
- Provide the background to the case.
- Identify specific issues that you will explore in the case.
- Provide information about individuals or organizations being observed, assessed and analyzed in the case study.
3. Case Evaluation
- Isolate different issues and sections of the case study that are being observed and analyzed.
- Draw relation and cause and effect for the identified issues.
- Identify the reasons and effects of the identified issues for the individual or the organization.
4. Proposed Solutions
- Offer different alternatives to resolve the issues.
- Alternatives suggested must be backed with evidence for use and practicality.
- You must explore each alternative for the pros and cons associated with it.
5. Conclusion
- Summaries the case findings and observations.
- Summaries the proposed solutions.
6. Recommendations
- Suggest a strategy that you may use from the proposed alternatives.
- Provide evidence as to why the suggested strategy is best suited and most suitable.
- Doing a cost-benefit analysis for the proposed solutions is beneficial for recommending the most feasible strategy.
7. Implementation
- Suggest specific actions that will help the individual or organization put the suggested strategy and recommendation into action.
- Implementation should be specific and preferably follow the use of SMART goals.
8. References
- Provide a list of all the sources used for developing the case study.
Preparing For The Research
The first step in case study writing is to prepare. The importance of this step cannot be overstated, as it will help you make a clear and concise argument and convince your readers that you are right about the issue that the case study has raised. Here are some tips for preparing:
- What is the objective of doing this research? Is it to identify and solve problems that your customers face? Is it to evaluate whether a product or service works as expected? Or is it to understand the business better so that you can improve its operations in future?
- Who are you writing for? Your audience may be an academic journal or an e-newsletter, depending on who needs your solution. It could also be a B2B agency or a business owner whose sole aim will be to increase revenue through their business activities.
- How much time do I have at my disposal for writing this case study solution? It helps if you have ample time since it gives you enough scope for extensive research and analysis of data collected from various sources during the investigation phase. If possible, ensure that no deadlines are looming around when working on case studies because such projects require ample time before they can be completed successfully.
- Identify the potential channels for featuring your case study. You can choose from different options like blogs , forums, books and more. Next, you have to decide on the format of your case study. For example:
- Text-based: If you want to write an article or essay, this is the way to go because it’s easier for readers unfamiliar with coding or programming languages as they can read texts easily.
- Audio-visual: You can also make videos which will be helpful, especially if your subject matter involves visuals (or graphics). This approach is quite popular among young people because it allows them to learn interestingly without having background knowledge about coding or programming languages.
- Next comes choosing subjects and candidates for conducting research studies on their behalf so that we can understand what kind of impact our product has made in their lives after using it for some time.
- Decide on the format of the case study. This includes choosing what type of analysis method to apply: qualitative or quantitative research methods, descriptive or normative (norms vs facts) approaches, etc. You can also determine what style will best suit your purpose—for instance, if there is one main problem that needs solving through a specific action plan, then it might be better suited for something like an outline rather than full paragraphs with each paragraph representing sections within those outlines such as headings 2-5 would represent subheadings under “Problem” but not necessarily all related details surrounding said problem(s).
- Find permissions from people you will mention to quote them accurately without hurting their reputations by misquoting them intentionally or unintentionally due to a lack of knowledge about how much information should go into each paragraph (I’ll provide an example later). If you’re unsure whether someone would object, then ask! They’ll probably say no anyway since most people don’t care about these things unless they want attention focused on themselves again instead.”
A rubric is a tool used to assess the quality of your work. It is a set of guidelines that you can use to evaluate the quality of your work. You can use this same rubric when writing case studies, as long as you’ve been following the principles we just discussed. Some f the rubric to observe include:
- Assess the need and impact of the research on an international level.
- Ensure that the case study is based on theoretical grounds and the practices of the discipline.
- Develop cohesive summaries and explanations for the case study.
- Identification of specific theoretical frameworks that are aligned with the specific case study in question.
- You should clearly outline interrelationships between nature and the external environment.
- The rightful identification of your specific subject and discipline’s concepts, theories, and practices.
- Assessment of legal and ethical issues during the process of decision-making.
- Make use of, and exhibit developed analytical and critical thought processes.
Develop a Case Study solution Outline
The first step in writing a case study solution is to develop an outline. An outline provides a summary of the case study solution and serves as a roadmap, blueprint and roadmap for your work.
After you have developed your outline, you can begin writing your paper.
Introduction
The introduction of your case study should contain the following:
- A brief overview of the case study. This is where you provide a synopsis of what happened, why it happened and how it was resolved or improved.
- The problem statement. This explains the problem you are trying to solve with your case study solution. You can also include information about why this particular problem exists and how it will be solved in your final product (if appropriate).
- The solution statement: Here, you’ll briefly explain how you’ve devised a solution for your client’s needs based on their business goals and challenges as outlined in their initial brief for this project (or whatever other information they provided). This section is often short—just one paragraph—but can help ensure that everyone knows where things stand at this point before diving into more specifics about what kind of work went into solving these problems.
The body of the case study solution should be divided into different sections, each containing a relevant topic. The first section should be a brief description of the problem. The second section should be a description of the solution. The third section should be a description of the results.
The fourth section should contain your conclusion about this case study, including any changes that need to be made to improve its effectiveness in future situations (if applicable). It’s best not to include too many recommendations here; instead, focus on summarizing what happened and how it impacted you as an individual or group member so far as possible—this will help capture readers’ attention while keeping things concise enough for them to retain valuable information easily!
Your conclusion should summarize the main points of your case study solution and conclude the data and recommendations for future use. Conclude with a summary of the main points in your case study solution.
Finalizing the Case Study solution Draft and Checking Against The Checklist
- Check your case study solution against the checklist.
- Make sure it is well-written and formatted.
- Ensure that it is free of spelling and grammatical errors.
- Ensure that it is free of plagiarism.
- Ensure that there are no other mistakes in the content or formatting of your case study solution, such as missing references or sources, misspelt words, incorrect punctuation, etc., which may cause reviewers to reject your paper even if you have done an excellent job on its content!
Citing The Case Study Solution
Citing the case study solution is an important part of the writing process. Your instructor, who has probably read hundreds of case studies but only a few solutions, will appreciate it if you cite your sources properly.
The first step in citing your case study solution is identifying which citation style to use. Most universities and academic journals enforce a specific style for citing sources within papers and publications. The most common styles are the Chicago Style (used by The University of Chicago), MLA (Modern Language Association) Style, Harvard Style (Harvard University), APA (American Psychological Association) or the IEEE (Institute of Electrical and Electronics Engineers). Before using it elsewhere, you should make sure you choose a style compatible with those used by your school or college before using it elsewhere! It’s worth noting that there are variations within these styles as well. For example, Chicago has six options for citations depending on whether one is writing about books/articles/newspapers etc. In contrast, Harvard only has two options depending on whether one cites books/articles/newspapers etc.
Designing The Title Page
The title page is the first page of your case study solution and should include:
- Title of your paper. This brief but informative title should describe the main topic or problem being addressed. It should also make it clear to the reader what they can expect from reading your work.
- Your name/author information. If you are writing with a group of students, list all authors on this page and their contact information (email address) to allow others to contact them for more information about their work.
- Date written/updated by author(s). You may not update it every day, but whenever there is significant new material in a paper, include an updated date so that readers know when you made changes after they read it initially
Different Types of Case Study solution
There are several different types of case study solutions. These include:
1. Historical case studies
Historical case studies are based on events, situations, or problems that have already occurred. A historical case study aims to identify the causes and effects of a particular event or situation.
The most important thing to remember when writing a historical case study is that the data you use must be accurate. If you make any mistakes in this area, your entire analysis will be flawed, and your readers will not trust your findings.
2. Problem-oriented case studies
Problem-oriented case studies are used in a variety of ways. You can use them to examine the causes and effects of a problem, evaluate the effectiveness of a solution, and evaluate the effectiveness of a process.
3. Cumulative case studies
Cumulative case studies are the most common type of case study in business. They’re used to show the evolution of a situation over time and are used to illustrate how a problem has developed over time, for example:
- How did this company become successful?
- What were the causes of their failure?
The purpose of cumulative case studies is to show how a problem has developed over time. Therefore, in your solution, you should show how the problem developed.
4. Business case studies
Business case studies are used to evaluate the effectiveness of a business strategy. A company will often use a case study as a decision-making process. For example, if you’re applying for a job at a new company and you’ve never worked there before, they’ll ask you to write up a case study about their competitor’s strategies on how to market products or services. They want to see whether or not your thoughts are relevant and in line with what their company is thinking about doing in this area.
The most important thing about writing these cases is that it can’t be done by someone who doesn’t have experience working in the field. It has to come from an expert who knows what needs to be done and why it works well for them—and that’s where we come into play! We offer high-quality solutions written by experts who know what works best when it comes down
5. Critical case studies
Critical case studies are used to analyze the strengths and weaknesses of a product, service, or process. Critical case studies are also used to evaluate the effectiveness of a new product, service or process. They can also assess the risks associated with a new product, service or process. This study draws on all aspects of your business: sales, HR practices and customer support.
If you’re going through this kind of evaluation in your company right now—or if you’re going through any re-branding work. You might want to consider doing it internally before hiring someone else for their opinion on how you could improve things. Upon externally without needing much input from others outside those who already know what needs fixing at this point (like investors).
6. Illustrative case studies
Illustrative case studies provide a detailed example of a problem or solution, so the reader can understand and relate it to their environment.
This type of case study is often used in technical writing; for example, if you’re publishing instructions for assembling furniture, an illustrative case study would be useful in explaining how to assemble one particular piece of furniture or another.
Examples Of Case Study Solution
A Case Study Solution Example will help you write your paper much faster than going through dozens of books looking at examples (and sometimes not finding anything particularly helpful). Here are some examples of how we can create a Case Study Solution:
Bottom Line
You’re now equipped with the tools you need to write a case study solution! The biggest takeaway from this article is to keep your writing concise and clear, but don’t be afraid to include some of your personality. Happy writing!
Get Help from our Experts with your Case Study Solution Paper
You might be wondering, “How can I write a case study solution paper?”
We have the answer for you. You can get help from our experts with your case study solution paper. Our experts are highly trained and qualified to assist you in writing your case study solution paper. They will help you with all phases of writing, from planning and structuring your work to editing and proofreading so that you have time to concentrate on other things that need attention, such as school assignments or work commitments.
Jamie is an expert on Dissertation writing. He makes sure that each student gets precious insights on composing A-grade academic writing.
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How to Write a Case Study: A Step-by-Step Guide (+ Examples)
by Todd Brehe
on Aug 23, 2022
If you want to learn how to write a case study that engages prospective clients, demonstrates that you can solve real business problems, and showcases the results you deliver, this guide will help.
We’ll give you a proven template to follow, show you how to conduct an engaging interview, and give you several examples and tips for best practices.
Let’s start with the basics.
What is a Case Study?
A business case study is simply a story about how you successfully delivered a solution to your client.
Case studies start with background information about the customer, describe problems they were facing, present the solutions you developed, and explain how those solutions positively impacted the customer’s business.
Do Marketing Case Studies Really Work?
Absolutely. A well-written case study puts prospective clients into the shoes of your paying clients, encouraging them to engage with you. Plus, they:
- Get shared “behind the lines” with decision makers you may not know;
- Leverage the power of “social proof” to encourage a prospective client to take a chance with your company;
- Build trust and foster likeability;
- Lessen the perceived risk of doing business with you and offer proof that your business can deliver results;
- Help prospects become aware of unrecognized problems;
- Show prospects experiencing similar problems that possible solutions are available (and you can provide said solutions);
- Make it easier for your target audience to find you when using Google and other search engines.
Case studies serve your clients too. For example, they can generate positive publicity and highlight the accomplishments of line staff to the management team. Your company might even throw in a new product/service discount, or a gift as an added bonus.
But don’t just take my word for it. Let’s look at a few statistics and success stories:
5 Winning Case Study Examples to Model
Before we get into the nuts and bolts of how to write a case study, let’s go over a few examples of what an excellent one looks like.
The five case studies listed below are well-written, well-designed, and incorporate a time-tested structure.
1. Lane Terralever and Pinnacle at Promontory
This case study example from Lane Terralever incorporates images to support the content and effectively uses subheadings to make the piece scannable.
2. WalkMe Mobile and Hulyo
This case study from WalkMe Mobile leads with an engaging headline and the three most important results the client was able to generate.
In the first paragraph, the writer expands the list of accomplishments encouraging readers to learn more.
3. CurationSuite Listening Engine
This is an example of a well-designed printable case study . The client, specific problem, and solution are called out in the left column and summarized succinctly.
4. Brain Traffic and ASAE
This long format case study (6 pages) from Brain Traffic summarizes the challenges, solutions, and results prominently in the left column. It uses testimonials and headshots of the case study participants very effectively.
5. Adobe and Home Depot
This case study from Adobe and Home Depot is a great example of combining video, attention-getting graphics, and long form writing. It also uses testimonials and headshots well.
Now that we’ve gone over the basics and showed a few great case study examples you can use as inspiration, let’s roll up our sleeves and get to work.
A Case Study Structure That Pros Use
Let’s break down the structure of a compelling case study:
Choose Your Case Study Format
In this guide, we focus on written case studies. They’re affordable to create, and they have a proven track record. However, written case studies are just one of four case study formats to consider:
- Infographic
If you have the resources, video (like the Adobe and Home Depot example above) and podcast case studies can be very compelling. Hearing a client discuss in his or her own words how your company helped is an effective content marketing strategy
Infographic case studies are usually one-page images that summarize the challenge, proposed solution, and results. They tend to work well on social media.
Follow a Tried-and-True Case Study Template
The success story structure we’re using incorporates a “narrative” or “story arc” designed to suck readers in and captivate their interest.
Note: I recommend creating a blog post or landing page on your website that includes the text from your case study, along with a downloadable PDF. Doing so helps people find your content when they perform Google and other web searches.
There are a few simple SEO strategies that you can apply to your blog post that will optimize your chances of being found. I’ll include those tips below.
Craft a Compelling Headline
The headline should capture your audience’s attention quickly. Include the most important result you achieved, the client’s name, and your company’s name. Create several examples, mull them over a bit, then pick the best one. And, yes, this means writing the headline is done at the very end.
SEO Tip: Let’s say your firm provided “video editing services” and you want to target this primary keyword. Include it, your company name, and your client’s name in the case study title.
Write the Executive Summary
This is a mini-narrative using an abbreviated version of the Challenge + Solution + Results model (3-4 short paragraphs). Write this after you complete the case study.
SEO Tip: Include your primary keyword in the first paragraph of the Executive Summary.
Provide the Client’s Background
Introduce your client to the reader and create context for the story.
List the Customer’s Challenges and Problems
Vividly describe the situation and problems the customer was dealing with, before working with you.
SEO Tip: To rank on page one of Google for our target keyword, review the questions listed in the “People also ask” section at the top of Google’s search results. If you can include some of these questions and their answers into your case study, do so. Just make sure they fit with the flow of your narrative.
Detail Your Solutions
Explain the product or service your company provided, and spell out how it alleviated the client’s problems. Recap how the solution was delivered and implemented. Describe any training needed and the customer’s work effort.
Show Your Results
Detail what you accomplished for the customer and the impact your product/service made. Objective, measurable results that resonate with your target audience are best.
List Future Plans
Share how your client might work with your company in the future.
Give a Call-to-Action
Clearly detail what you want the reader to do at the end of your case study.
Talk About You
Include a “press release-like” description of your client’s organization, with a link to their website. For your printable document, add an “About” section with your contact information.
And that’s it. That’s the basic structure of any good case study.
Now, let’s go over how to get the information you’ll use in your case study.
How to Conduct an Engaging Case Study Interview
One of the best parts of creating a case study is talking with your client about the experience. This is a fun and productive way to learn what your company did well, and what it can improve on, directly from your customer’s perspective.
Here are some suggestions for conducting great case study interviews:
When Choosing a Case Study Subject, Pick a Raving Fan
Your sales and marketing team should know which clients are vocal advocates willing to talk about their experiences. Your customer service and technical support teams should be able to contribute suggestions.
Clients who are experts with your product/service make solid case study candidates. If you sponsor an online community, look for product champions who post consistently and help others.
When selecting a candidate, think about customer stories that would appeal to your target audience. For example, let’s say your sales team is consistently bumping into prospects who are excited about your solution, but are slow to pull the trigger and do business with you.
In this instance, finding a client who felt the same way, but overcame their reluctance and contracted with you anyway, would be a compelling story to capture and share.
Prepping for the Interview
If you’ve ever seen an Oprah interview, you’ve seen a master who can get almost anyone to open up and talk. Part of the reason is that she and her team are disciplined about planning.
Before conducting a case study interview, talk to your own team about the following:
- What’s unique about the client (location, size, industry, etc.) that will resonate with our prospects?
- Why did the customer select us?
- How did we help the client?
- What’s unique about this customer’s experience?
- What problems did we solve?
- Were any measurable, objective results generated?
- What do we want readers to do after reading this case study analysis?
Pro Tip: Tee up your client. Send them the questions in advance.
Providing questions to clients before the interview helps them prepare, gather input from other colleagues if needed, and feel more comfortable because they know what to expect.
In a moment, I’ll give you an exhaustive list of interview questions. But don’t send them all. Instead, pare the list down to one or two questions in each section and personalize them for your customer.
Nailing the Client Interview
Decide how you’ll conduct the interview. Will you call the client, use Skype or Facetime, or meet in person? Whatever mode you choose, plan the process in advance.
Make sure you record the conversation. It’s tough to lead an interview, listen to your contact’s responses, keep the conversation flowing, write notes, and capture all that the person is saying.
A recording will make it easier to write the client’s story later. It’s also useful for other departments in your company (management, sales, development, etc.) to hear real customer feedback.
Use open-ended questions that spur your contact to talk and share. Here are some real-life examples:
Introduction
- Recap the purpose of the call. Confirm how much time your contact has to talk (30-45 minutes is preferable).
- Confirm the company’s location, number of employees, years in business, industry, etc.
- What’s the contact’s background, title, time with the company, primary responsibilities, and so on?
Initial Challenges
- Describe the situation at your company before engaging with us?
- What were the initial problems you wanted to solve?
- What was the impact of those problems?
- When did you realize you had to take some action?
- What solutions did you try?
- What solutions did you implement?
- What process did you go through to make a purchase?
- How did the implementation go?
- How would you describe the work effort required of your team?
- If training was involved, how did that go?
Results, Improvements, Progress
- When did you start seeing improvements?
- What were the most valuable results?
- What did your team like best about working with us?
- Would you recommend our solution/company? Why?
Future Plans
- How do you see our companies working together in the future?
Honest Feedback
- Our company is very focused on continual improvement. What could we have done differently to make this an even better experience?
- What would you like us to add or change in our product/service?
During the interview, use your contact’s responses to guide the conversation.
Once the interview is complete, it’s time to write your case study.
How to Write a Case Study… Effortlessly
Case study writing is not nearly as difficult as many people make it out to be. And you don’t have to be Stephen King to do professional work. Here are a few tips:
- Use the case study structure that we outlined earlier, but write these sections first: company background, challenges, solutions, and results.
- Write the headline, executive summary, future plans, and call-to-action (CTA) last.
- In each section, include as much content from your interview as you can. Don’t worry about editing at this point
- Tell the story by discussing their trials and tribulations.
- Stay focused on the client and the results they achieved.
- Make their organization and employees shine.
- When including information about your company, frame your efforts in a supporting role.
Also, make sure to do the following:
Add Testimonials, Quotes, and Visuals
The more you can use your contact’s words to describe the engagement, the better. Weave direct quotes throughout your narrative.
Strive to be conversational when you’re writing case studies, as if you’re talking to a peer.
Include images in your case study that visually represent the content and break up the text. Photos of the company, your contact, and other employees are ideal.
If you need to incorporate stock photos, here are three resources:
- Deposit p hotos
And if you need more, check out Smart Blogger’s excellent resource: 17 Sites with High-Quality, Royalty-Free Stock Photos .
Proofread and Tighten Your Writing
Make sure there are no grammar, spelling, or punctuation errors. If you need help, consider using a grammar checker tool like Grammarly .
My high school English teacher’s mantra was “tighten your writing.” She taught that impactful writing is concise and free of weak, unnecessary words . This takes effort and discipline, but will make your writing stronger.
Also, keep in mind that we live in an attention-diverted society. Before your audience will dive in and read each paragraph, they’ll first scan your work. Use subheadings to summarize information, convey meaning quickly, and pull the reader in.
Be Sure to Use Best Practices
Consider applying the following best practices to your case study:
- Stay laser-focused on your client and the results they were able to achieve.
- Even if your audience is technical, minimize the use of industry jargon. If you use acronyms, explain them.
- Leave out the selling and advertising.
- Don’t write like a Shakespearean wannabe. Write how people speak. Write to be understood.
- Clear and concise writing is not only more understandable, it inspires trust. Don’t ramble.
- Weave your paragraphs together so that each sentence is dependent on the one before and after it.
- Include a specific case study call-to-action (CTA).
- A recommended case study length is 2-4 pages.
- Commit to building a library of case studies.
Get Client Approval
After you have a final draft, send it to the client for review and approval. Incorporate any edits they suggest.
Use or modify the following “Consent to Publish” form to get the client’s written sign-off:
Consent to Publish
Case Study Title:
I hereby confirm that I have reviewed the case study listed above and on behalf of the [Company Name], I provide full permission for the work to be published, in whole or in part, for the life of the work, in all languages and all formats by [Company publishing the case study].
By signing this form, I affirm that I am authorized to grant full permission.
Company Name:
E-mail Address:
Common Case Study Questions (& Answers)
We’ll wrap things up with a quick Q&A. If you have a question I didn’t answer, be sure to leave it in a blog comment below.
Should I worry about print versions of my case studies?
Absolutely.
As we saw in the CurationSuite and Brain Traffic examples earlier, case studies get downloaded, printed, and shared. Prospects can and will judge your book by its cover.
So, make sure your printed case study is eye-catching and professionally designed. Hire a designer if necessary.
Why are good case studies so effective?
Case studies work because people trust them.
They’re not ads, they’re not press releases, and they’re not about how stellar your company is.
Plus, everyone likes spellbinding stories with a hero [your client], a conflict [challenges], and a riveting resolution [best solution and results].
How do I promote my case study?
After you’ve written your case study and received the client’s approval to use it, you’ll want to get it in front of as many eyes as possible.
Try the following:
- Make sure your case studies can be easily found on your company’s homepage.
- Tweet and share the case study on your various social media accounts.
- Have your sales team use the case study as a reason to call on potential customers. For example: “Hi [prospect], we just published a case study on Company A. They were facing some of the same challenges I believe your firm is dealing with. I’m going to e-mail you a copy. Let me know what you think.”
- Distribute printed copies at trade shows, seminars, or during sales presentations.
- If you’re bidding on a job and have to submit a quote or a Request for Proposal (RFP), include relevant case studies as supporting documents.
Ready to Write a Case Study That Converts?
If you want to stand out and you want to win business, case studies should be an integral part of your sales and marketing efforts.
Hopefully, this guide answered some of your questions and laid out a path that will make it faster and easier for your team to create professional, sales-generating content.
Now it’s time to take action and get started. Gather your staff, select a client, and ask a contact to participate. Plan your interview and lead an engaging conversation. Write up your client’s story, make them shine, and then share it.
Get better at the case study process by doing it more frequently. Challenge yourself to write at least one case study every two months.
As you do, you’ll be building a valuable repository of meaningful, powerful content. These success stories will serve your business in countless ways, and for years to come.
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Written by Todd Brehe
6 thoughts on “how to write a case study: a step-by-step guide (+ examples)”.
Just the guide I needed for case studies! Great job with this one!
Hey Todd, great post here. I liked that you listed some prompting questions. Really demonstrates you know what you’re talking about. There are a bunch of Ultimate Guides out there who list the theories such as interview your customer, talk about results, etc. but really don’t help you much.
Thanks, Todd. I’ve planned a case study and this will really come in handy. Bookmarked.
Very good read. Thanks, Todd. Are there any differences between a case study and a use case, by the way?
Hi Todd, Very well-written article. This is the ultimate guide I have read till date. It has actionable points rather than some high-level gyan. Creating a new case study always works better when (1) you know the structure to follow and (2) you work in a group of 3-4 members rather than individually. Thanks for sharing this guide.
Hi Todd. Very useful guide. I learn step by step. Looking forward to continually learning from you and your team. Thanks
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ChatGPT for Studying: How to use the AI-powered Chatbot to learn anything you want
We have all heard that ChatGPT is revolutionizing education forever. But, unlocking its full potential requires understanding what it can be used for and how to use it. To help you achieve that, we have gathered the best ways (and prompts) to use ChatGPT for studying. Read on and discover the limitless possibilities of ChatGPT!
What is ChatGPT?
ChatGPT is an AI-powered chatbot designed to facilitate natural language communication between humans and machines. It is a sophisticated language model created by OpenAI that uses deep learning algorithms to generate human-like responses to user inputs.
ChatGPT stands for “Chat Generative Pre-trained Transformer” and is built on the transformer architecture, which is a neural network architecture that has been shown to be highly effective in natural language processing tasks.
ChatGPT is pre-trained on massive amounts of text data , meaning it has already gathered a vast amount of knowledge about the world and can understand and respond to a wide range of questions and inputs. Users can ask ChatGPT a question or give it a prompt, and it will generate a response based on its pre-existing knowledge.
While ChatGPT is still relatively new, it has already made a significant impact in the field of natural language processing, and its potential applications are vast. As technology continues to evolve and improve, it is likely that we will see ChatGPT and similar AI-powered chatbots become increasingly integrated into our daily lives, transforming the way we interact with machines and each other.
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We know education has the power to change the world. That’s why we provide a free all-in-one learning app to help you on your learning journey.
How to use ChatGPT?
Now that you have a basic understanding of what ChatGPT is, it is time to take the next step and learn how to use it. Once you sign up and login into ChatGPT by visiting OpenAI’s ChatGPT page , you are set to go!
Here are some general tips on how to use ChatGPT effectively:
- Start by giving a clear prompt : When searching for the most relevant and useful answer from ChatGPT, using specific prompts is the best way to go since vague or open-ended prompts can lead to irrelevant or unuseful answers.
- Use natural language : Since ChatGPT is designed to understand natural language, using overly technical language can make it difficult for ChatGPT to interpret your prompts.
- Be patient : Yes, ChatGPT is powerful, but it doesn’t mean that it is perfect. If you can’t get the answer you are searching for on your first prompt, try rephrasing it or providing more context.
- Experiment with different prompts and topics : One of the many advantages of ChatGPT is that it has been trained on a huge amount of data, which makes it eligible for answering a variety of questions and prompts. So don’t be afraid to experiment with different prompts and see what kind of responses you get.
Fact-Checking ChatGPT
Of course, just because ChatGPT is powerful, it doesn’t mean that it will always provide correct information , which can lead to confusion in your studies. Let’s have a look at an example where ChatGPT gets confused.
I asked ChatGPT, “Who led Rome after Marcus Aurelius?” and while it provided the correct information at first, when I stated something completely false, ChatGPT confirmed the incorrect information:
ChatGPT Conversation on March 2nd, 2023
So what can you do to confirm that the information that you are getting is correct? Well, there are 3 great ways to do so :
- Ask ChatGPT to cite the sources : After getting an answer, simply giving the prompt “Cite your sources for this information with website links” will have ChatGPT provide the sources. You can check the links of the sources to be sure. In my case, it gave sources that didn’t have this false information.
- Do a Google Search for the information that you are not sure of : If you are not sure about the answer you are getting, or you are new to the topic, doing a quick search on Google to make sure it is correct is a helpful way of making sure you are learning the right information.
- Providing the information yourself : You can ensure that you are not getting anything wrong by just providing a part of your study material (if you don’t have an E-book version, get an OCR reader) and asking ChatGPT to summarize it or just asking related questions.
Change the way you learn, starting right now!
With thousands of teacher-reviewed explanations and flashcards on all your subjects, and a study planner, you have everything you need to succeed!
Top 10 Ways to use ChatGPT for Studying
Now that you know the basics of using ChatGPT, it is time to look at how it can be used for studying and taking your productivity to the next level:
- Summarizing and explaining notes: If you have study material that is long and/or hard to understand, you can ask ChatGPT to summarize them for you, and even better, provide bullet points or simplify the language.
- Memorizing information: If you are having a hard time memorizing a specific concept, you can ask ChatGPT to write a catchy song about it or explain it with jokes to help you remember.
- Getting writing advice: If you have a homework assignment or essay you have written, but you are unsure about the quality of the writing, paste it into ChatGPT and ask for writing advice on your writing.
- Testing your knowledge: After you have studied a section and want to test yourself, you can paste that section into ChatGPT and ask it to create practice questions. You can state that you want the answer only after you have answered them yourself to test your knowledge.
- Getting inspiration: If you are stuck thinking about what to write your essay on, give an overview of the concepts that you can write about, and ask for the top 10 interesting ideas.
- Creating a study plan: To organize your study plan , start off by giving ChatGPT the exact date of the day, your exam weeks, semester dates, and the subjects you want to study for while pointing out the subject that you need more time for, asking it to create a full-on study plan for you.
- Note-taking: ChatGPT offers a “ Note Taking ” prompt that allows you to take notes on any topic. Simply type in the topic you would like to take notes on, and ChatGPT will provide you with a summary of related information. ChatGPT also offers an organization feature that allows you to categorize and label your notes. You can create different categories for different topics or subjects and easily access your notes later on.
- Exam preparation: ChatGPT can be a valuable tool for helping you review and reinforce key concepts for your exam preparation . Start by identifying the topics or areas you need to focus on, and then use ChatGPT to generate questions or prompts related to those topics. You can also use ChatGPT to generate study guides or summaries, or to get additional context and information on concepts you’re struggling with.
- Learning how to code: When it comes to coding, ChatGPT can be one of the best tools to help you. If you are just starting to code, ask ChatGPT to give you an introduction to a specific programming language. If you already know the basics, try asking more specific questions or debugging your code. You can also try asking ChatGPT to write a piece of code and explain it in detail, to learn by practice.
- Checking your homework: To make sure you have the perfect homework, paste it into ChatGPT and ask it to give you feedback on how you can strengthen the writing, and what topics you can improve to make it more full.
5 Best ChatGPT Prompts for Students
Now that you have some ideas for using ChatGPT for studying, you may wonder if there are any specific ways to give prompts to make the most out of it . There are! Let’s now look at some of the best ways to create prompts in ChatGPT to get the best answers.
#1 Instructing ChatGPT to act as someone
Having ChatGPT act as a person can generate some of the best answers you are looking for. While you can tell it to act as your teacher, or study buddy, there are other interesting ways that you can take advantage of.
You can have ChatGPT acting as a stand-up comedian and explaining complicated concepts in a fun way, or you can have it acting as a famous person with a unique style of expression to help you remember things. In the example below, I asked ChatGPT to explain special relativity acting as Snoop Dogg:
#2 Asking ChatGPT for step-by-step instructions for solving a problem
Sometimes, just getting the final answer may not be enough to understand how to solve a question, especially in physics and mathematics. You can ask ChatGPT for help in situations like these by basically using a prompt that goes, “I will give you a problem, and I want you to solve it while explaining it to me step by step . Here is the problem:”
Here is an example of this prompt on a basic physics problem:
#3 Creating a study schedule with exact dates
Creating a study plan may be harder than it sounds to some of us because there are many factors to consider. Fortunately, ChatGPT can help you to get over the struggle of creating a schedule if you provide a detailed prompt like:
“I want you to create a study schedule with dates for me. The exact date today is [ Today’s Date ] I have my exam week starting on [ Exam Week Date ] and I have exams for Physics, Mathematics , and English Language . I have “ X ” hours available each weekday and “ Y ” hours available for each day of the weekend. I come back from school at “ Z” on weekdays and have no school on weekends. Keep in mind that I should be focusing more on [ Subject ] since it is the subject I am struggling with. After creating the schedule, break the weeks down and plan the days for me.”
This will create a helpful answer like the example below:
#4 Making ChatGPT write songs to help you memorize
We all have that one favorite artist that we remember the lyrics of almost immediately after the first listen. And with ChatGPT, you can create songs about the topic that you are struggling to memorize in the style of any artist !
You just need to give it a prompt saying, “Write a song in the style of [Artist] that Explains [Topic]”. Here is an example where we generated Drake-like lyrics explaining Cell Structure :
#5 Asking ChatGPT to provide the best prompts for ChatGPT
Even though we have explored some of the best prompts, you may still need other ones to complete different tasks. One of the best ways to do that is to make ChatGPT write the best prompt for your specific need to get the ideal answer!
You can use this prompt to have ChatGPT working as a prompt generator: “You are a prompt generator that generates the best prompts to get the best possible answers from an AI. Generate a prompt that does the following:”
Here is an example where we have asked ChatGPT to create a prompt to make itself create the best daily schedule:
By using this method, you can always make sure that you will get detailed and well-explained answers that will make your life easier.
Did you know that StudySmarter was rated best study app worldwide!
Who invented ChatGPT?
What can chatgpt do, how does chatgpt work, is chatgpt free, is chatgpt safe.
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Introduction :, basic c++ programs.
To include object-oriented Paradigm in C Language, C++ Programming Examples were introduced as a general-purpose programming language. Though the codes and basic syntax in both C Language and C++ programming Language are the same. Being a middle level programming language rendering C++ has the advantage of programming low-level and higher-level applications.
c++ programs Key Points and Features
- C++ is a simple language. Programs can be broken down into logical units and parts. It also has rich library support and a variety of data types
- C++ is not platform independent as programs created on Linux can not run on windows. But these programs are independent of machine
- With C++ language we can build large-scale user applications as well as system programming.
- It has a rich built-in data structure algorithms library, also 3rd party library for fast development
- In C++ there is no additional processing overhead such as garbage collection, dynamic typing, etc, which makes its execution fast.
- C++ Programming Language provides pointer support with which the user can directly manipulate the storage address. This helps in programming where the user needs to have good control over the storage of variables for basic c++ programs
In 1979, Danish computer scientist Bjarne Stroustrup developed C++ Programming Language . C++ was originally called ‘C with classes’ .
Why use C++?
It is the most famous programming language in the world. It can be found in operating systems, GUIs and embedded systems. C++ gives a clear structure to the program because it is an object-oriented programming language. It also allows code to be used again which decreases the development cost. It is easy to learn Basic c++ programs
New to coding world or want to learn more about coding , Here are some of the book we highly recommend you should read once in your lifetime 6 Best Coding Books for Beginners You Must Read in 2023
The best way to learn C++ programming language is by practicing C++ Programming Examples . All the following C++ Language programs on this webpage are tested and should work on all C++ compilers.
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basic c++ language programs with examples.
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In this article, we discuss C++ Programming Examples & Solutions for basic c++ programs. Hope this blog helps you understand the concept of basic c++ programs
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CBSE Class 12 Physics 2023 : Important Case Study Based Questions with Solution
The annual CBSE exam is extremely important for the students, and the next paper will be Physics on 6th March . The subject also demands immense practice , there will be five sections in the Physics exam, and the last section E will have two case study-based questions of 5 marks each . These questions are very important from the exam point of view, and you can read the solved versions here .
Why are Case Study Questions Beneficial for Class 12 Physics?
It is a mind-boggling subject which is at par with Mathematics for non-medical stream students. However, Physics is challenging for all students because of its conceptual and numerical-based nature .
Physics requires a clear understanding of fundamentals, memorization of many formulas, derivation and expert calculation skills as well as the ability to apply them to complex problems. All this requires practice, you can read here Case Study Questions for Class 12 Physics in solved version.
CBSE Class 12 Physics – Important Questions Case Study
Ques. 1 An ammeter and a voltmeter are connected in series to a battery with an emf of 10V. When a certain resistance is connected in parallel with the voltmeter, the reading of the voltmeter decreases three times, whereas the reading of the ammeter increases two times.
A: Find the voltmeter reading after the connection of the resistance.
Answer: (2) 2V
B: If the resistance of the ammeter is 2 ohm, then the resistance of the voltmeter is:-
Answer: (3) 3 ohm
C: If the resistance of ammeter is 2 ohm ,then resistance of the resistor which is added in parallel to the voltmeter is
- None of the above
Answer: (1) 3/5 ohm
Ques. 2 Given figure shows a metal rod PQ resting on the smooth rails AB and positioned between the poles of a permanent magnet. The rails, the rod, and the magnetic field are in three mutual perpendicular directions. A galvanometer G connects the rails through a switch K. Length of the rod = 15 cm, B = 0.50 T, resistance of the closed loop containing the rod = 9.0 mΩ. Assume the field to be uniform.
(a) Suppose K is open and the rod is moved with a speed of 12 cm s-1 in the direction shown. Give the polarity and magnitude of the induced emf. Physics / XII (2020-21)
(b) Is there an excess charge built up at the ends of the rods when K is open? What if K is closed?
(c) With K open and the rod moving uniformly, there is no net force on the electrons in the rod PQ even though they do experience magnetic force due to the motion of the rod. Explain.
(d) What is the retarding force on the rod when K is closed?
(e) How much power is required (by an external agent) to keep the rod moving at the same speed (=12 cm/ sec) when K is closed? How much power is required when K is open?
(f) How much power is dissipated as heat in the closed circuit? What is the source of this power?
(g) What is the induced emf in the moving rod if the magnetic field is parallel to the rails instead of being perpendicular?
(a) EMF = vBL = 0.12 0.50 x 0.15 = 9.0 mV; P positive end and Q negative end.
(b) Yes. When K is closed, the excess charge is maintained by the continuous flow of current.
(c) Magnetic force is cancelled by the electric force set-up due to the excess charge of opposite signs at the ends of the rod.
(d) Retarding force = IBL
9 mV / 9 mΩ x 0.5 T x 0.15 m = 75 x 10 -3 N
e) Power expended by an external agent against the above retarding force to keep the rod moving uniformly at 12 cm s’ = 75 x 10 -3 x 12 x 10 -2 = 9.0 x 10 -3 W
When K is open, no power is expended.
(f) I 2 R = 1x1x 9 x 10 -3 = 9.0 x 10 -3 W
The source of this power is the power provided by the external agent as calculated above.
g) Zero: motion of the rod does not cut across the field lines. [Note: length of Pg has been considered above to be equal to the spacing between the rails.]
Ques. 3 According to Ohm’s law, the current flowing through a conductor is directly proportional to the potential difference across the ends of the conductor i.e I ∝ V ⇒ V/ I = R, where R is resistance of the conductor Electrical resistance of a conductor is the obstruction posed by the conductor to the flow of electric current through it. It depends upon length, area of cross-section, nature of material and temperature of the conductor.
We can write R∝l/A or R=ρl/A
Where ρ is electrical resistivity of the material of the conductor.
(i) Dimensions of electric resistance is
(a) [ML2 T−2 A−2]
(b) [ML2T−3A−2]
(c) [M−1 L−2 T−1 A]
(d) [M−1L2T2A−1]
(ii) If 1μA current flows through a conductor when potential difference of 2 volt is applied
across its ends, then the resistance of the conductor is
(c) 1.5×105Ω
(iii) Specific resistance of a wire depends upon
(b) cross-sectional area
(d) none of these
(iv) The slope of the graph between potential difference and current through a conductor is
(a) a straight line
(c) first curve then straight line
(d) first straight line then curve
(v) The resistivity of the material of a wire 1.0 m long, 0.4 mm in diameter and having a
resistance of 2.0 ohm is
(a) 57×10−6Ωm
(b) 5.25×10−7Ωm
(c) 7.12×10−5Ωm
(d) 2.55×10−7Ωm
Now, ρ = RA/ l = 2×4π×10−8/ 1 = 2.55×10−7Ωm
(ii) (b) As I = ε/ (R+r)
In first case, I = 0.5 A; R = 12 Ω
0.5 = ε/ (12+r) ⇒ ε = 6.0 + 0.5 r ….(i)
In second case I = 0.25 A; R=25 Ω
ε = 6.25 + 0.25 r …(ii)
From equation (i) and (ii), r = 1 Ω
(iv) (a) Current in the circuit I= ε/ (R+r)
Power delivered to the resistance R is P = I2R = E2R/ (R+r)2
It is maximum when dP/ dR = 0
dP/ dR = E2[(r+R)2−R(r+R)]/ (r+R)4 = 0
or (r+R)2 = 2R(r+R) or R = r
(v) (b) For first case, ε/ (R+r) = 10/ R …(i)
For second case, ε/ (5R+r) = 30/ 5R
Dividing (i) by (ii), we get r = 5R
From (i), ε/ (R+5R) = 10/ R ,ε = 60 V
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Step 1: Select a case Step 2: Build a theoretical framework Step 3: Collect your data Step 4: Describe and analyze the case When to do a case study A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject.
Sales Case Study Examples Case studies are particularly effective as a sales technique. A sales case study is like an extended customer testimonial, not only sharing opinions of your product - but showcasing the results you helped your customer achieve. Make impactful statistics pop in your sales case study
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don't get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.
Case studies are commonly used in fields such as psychology, business, and education to understand complex issues and develop solutions. They typically include detailed descriptions of the subject, background information, and an analysis of the key issues involved.
Case Study Video Samples with Answers (Click to jump to section). Bain case study: sizing the lamp market in Mexico McKinsey case study: beverage product market entry BCG case study: home furnishings retailer revenue decline Deloitte case study: Australian uniforms producer market growth Bain case study: candy company revenue growth (with exhibits)
The above information should nicely fit in several paragraphs or 2-3 case study template slides. 2. Explain the Solution. The bulk of your case study copy and presentation slides should focus on the provided solution (s). This is the time to speak at lengths about how the subject went from before to the glorious after.
The title page should include: A title that attracts some attention and describes your study. The title should have the words "case study" in it. The title should range between 5-9 words in length. Your name and contact information. Your finished paper should be only 500 to 1,500 words in length.
Examples of the formats case studies can come in: • Written • Video • Podcast • Infographic • Audio file • Animation Case studies are beneficial for learning and skills development There are numerous reasons to incorporate case studies into your course.
A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in various fields, including psychology, medicine, education, anthropology, political science, and social work.
Insight learning is the sudden realization of a solution to a problem. It is the result of seeing the connection between variables in a situation that were not recognized previously. Today, this is commonly referred to as the "A-ha" moment, often signified in emoji or image form by a lightbulb appearing over one's head.
Sam, a 15-year-old adolescent. Sam was team captain of his soccer team, but an unexpected fight with another teammate prompted his parents to meet with a clinical psychologist. Sam was diagnosed with major depressive disorder after showing an increase in symptoms over the previous three months. Several recent challenges in his family and ...
Examples of case study interview questions and answers You may also refer to these question and answer examples to guide you in your next case interview: Which product would you recommend to assist the client's business to grow? Example answer: ' After examining the many possibilities, the ideal product to select is the AI software platform.
Here are a couple of templates you can use to structure your case study. Template 1 — Challenge-solution-result format. Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer's name and a hint at the challenge they overcame in ...
A case study is a special type of thought leadership content that tells a story. Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. A well written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.
Consulting clubs case interview examples Berkeley case book (2006) Columbia case book (2006) Darden case book (2012) Darden case book (2018) Duke case book (2010) Duke case book (2014) ESADE case book (2011) Goizueta case book (2006) Illinois case book (2015) LBS case book (2006) MIT case book (2001) Notre Dame case book (2017)
A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. Preparing the Case. Before you begin writing, follow these guidelines to help you prepare and understand the case study: Read and Examine the Case Thoroughly
Here's an example of a case study that uses metrics and details to craft a narrative: Introduction Agile Software Co. helped Morgan Enterprises, a Fortune 500 company, increase revenue by 20% with custom software design.
Use this case analysis example as a guide for writing your own: Case analysis for marketing sales funnel issue Introduction: We've identified an issue of customers not completing a marketing sales funnel for what we believe to be a service our target audience would greatly benefit from.
While these case study examples aren't on a dedicated landing page, they work by appealing to users more towards the top of the funnel. It helps to build trust and establish credibility early while setting their blog posts apart. It's good for their content marketing and lead generation efforts. 5. CoSchedule.
It brings out the competition in the market, which is huge for surfacing different kinds of solutions a business can adopt. 1. Reduce the Expenses. When it comes to expenses, businesses are focused on spending huge sums on communication because communication is the key element of increasing customers and revenue.
6 Different Types of Case Study solution 6.1 1. Historical case studies 6.2 2. Problem-oriented case studies 6.3 3. Cumulative case studies 6.4 4. Business case studies 6.5 5. Critical case studies 6.6 6. Illustrative case studies 7 Examples Of Case Study Solution 8 Bottom Line 9 Get Help from our Experts with your Case Study Solution Paper
This is an example of a well-designed printable case study. The client, specific problem, and solution are called out in the left column and summarized succinctly. 4. Brain Traffic and ASAE This long format case study (6 pages) from Brain Traffic summarizes the challenges, solutions, and results prominently in the left column.
It's a great example of a strategic approach to operations in action. 2. The case shows how a strategic approach to human resource and talent development at all levels really matters. This company competes in an industry not known for engaging its front-line workers. The case shows how engaging these workers can really pay off. 3.
Give students an opportunity to practice the case analysis methodology via an ungraded sample case study. Designate groups of five to seven students to discuss the case and the six steps in breakout sessions (in class or via Zoom). Ensure case analyses are weighted heavily as a grading component. We suggest 30-50 percent of the overall course ...
ChatGPT is an AI-powered chatbot designed to facilitate natural language communication between humans and machines. It is a sophisticated language model created by OpenAI that uses deep learning algorithms to generate human-like responses to user inputs. ChatGPT stands for "Chat Generative Pre-trained Transformer" and is built on the ...
List of Switch case C++ Programming Examples. Write C++ program to print number of days in a month using switch case. Write C++ program to print day of week name using switch case. Write C++ program to create calculator using switch Statement. Write C++ program to check even or odd number using switch case.
The annual CBSE exam is extremely important for the students, and the next paper will be Physics on 6th March.The subject also demands immense practice, there will be five sections in the Physics exam, and the last section E will have two case study-based questions of 5 marks each.These questions are very important from the exam point of view, and you can read the solved versions here.