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Salesperson Cover Letter Examples
Salespeople are found across multiple industries and are responsible for selling products and services. Oftentimes, these professionals are required to go the extra mile to ensure customer satisfaction. Essential Salesperson job duties include: greeting customers, answering to inquiries, suggesting products, demonstrating features, collecting payments, updating sales records, updating their professional knowledge, reporting to managers, and contributing to team effort.
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Let employers know that you mean business, with a professional cover letter. Learn how to write a cover letter in our detailed guide.
Include These Salesperson Skills
- The ability and willingness to sell
- Teamworking abilities
- Customer service
- Closing skills and persuasion
- Strong communication and interpersonal skills
- Commercial awareness
- Product knowledge
- Computer literacy
Below is provided an example cover letter referring to comparable Salesperson abilities and experience.
Dear Ms. Olive:
Upon learning of your need for a new Salesperson, I felt compelled to send along my resume for your consideration. As a motivated sales associate with experience in retail sales, merchandising efforts, and customer service, I am certain that I would be an immediate and valuable asset to your team.
My experience lies in organizing inventories and stock levels, assisting customers with selection and sales, and managing register operations in fast-paced, customer-facing environments. With my strong inner motivation and keen sales insight, I excel at evaluating customer needs, implementing effective sales strategies, and ensuring outstanding customer service and satisfaction.
Highlights of my qualifications include…
Possessing a sharp knowledge of effective sales strategies, merchandising techniques, and team collaboration tactics to achieve measurable sales and revenue growth.
Recognized as being in the top percentile of salespeople within children’s shoes division during time as Sales Associate with Macy’s in Chicago.
Demonstrating a proven dedication to providing unparalleled customer service, resulting in solid customer loyalty and satisfaction.
With my proven experience in building strong customer relationships and achieving sales success, I am well prepared to extend my record of service to your team. I welcome the opportunity to discuss this position and my qualifications with you further. Thank you for your consideration.
Chessa K. Goodwin
A professional cover letter is the first step toward your new job!
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Sales Cover Letter Example
November 11, 2021 | By the Resume Genius Team | Reviewed by Samuel Johns, CPRW
A great sales cover letter goes a long way in convincing employers you have the experience and skills in sales to get the job done. Check out our sales cover letter example, template , and cover letter writing tips below for help.
Want a fresh design for your cover letter? Download a new cover letter template from our collection.
Other Samples Related to a Sales Cover Letter
- Sales Resume
- Sales Manager Cover Letter
Marketing Cover Letter
Marketing assistant cover letter, sales cover letter template (text format).
Formatting your cover letter well is essential if you want to impress employers with your application.
[Hiring Manager’s Name]
[341 Company Address]
[Company City, State xxxxx]
Dear [Mr. /Mrs. /Ms.] [Manager’s Name],
As a frequent and longtime user of Greenworld Software, I was thrilled to see an opening on Linkedin for the Senior Sales Representative position at your Seattle headquarters. Having an excellent record for promoting products and services, and previously being awarded top sales associate of my region in 2020, I’m confident that I would be a perfect fit for this role.
I’m a sales-oriented professional with expertise in client relationship management, customer satisfaction and retention, and people management. I possess astute business knowledge, and I have experience contributing to strategic planning while delivering improvements in processes, productivity, and costs. As a Sales Manager for Long & Thompson Real Estate, I currently supervise a sales team of 10 associates, maintain profit objectives, and analyze future market trends.
In my previous roles, I have consistently gained respect from both staff and management through effective communication and liaison, and I have also exceeded my targets while making strong efforts to foster profitable relationships with customers and strategic associates alike.
For example, working as a Sales Assistant with TRP Insurance Inc., I ranked within the top 10 salespeople company-wide for 2 years in a row, and in my first year, I successfully expanded our customer account base by 18% through networking and client referrals. I was also awarded an “Outstanding Achievement’’ for increasing customer retention by 20% through developing and implementing a new customer loyalty program in 2020.
My references will be happy to discuss my positive attitude and strong work ethic. Thank you for your time. I look forward to discussing my application further in an interview.
3 Professional Sales Cover Letter Writing Tips
Learning how to put together a cover letter for the specific job(s) you want will help you land more interviews.
Employers are always looking for sales professionals who understand how to close a deal while delivering an all-around exceptional customer experience.
If you want to impress a hiring manager and secure an interview, you’ll need to showcase that you have the right skills and experience to get the job done in your sales cover letter.
However, learning how to write a sales cover letter can be difficult. To help you get started writing and land your next job, we’ve included three professional writing tips and a sales cover letter template below.
1. Open your sales cover letter with a strong introduction
Show employers that you’re the perfect person to promote their products and services by starting your cover letter in a way that captures their attention.
A strong introduction on your sales cover letter will showcase your passion for the position, sales skill level, and knack for persuasive speaking.
Here are three tips for writing a strong sales cover letter introduction:
- Prior to applying, research the company to learn about their brand and products. Demonstrating knowledge of the company’s available services in your cover letter shows employers you’re serious about the job and take initiative.
- Lead with an impressive accomplishment so employers can visualize how your talents fit in with their business.
- Write your sales cover letter in an active voice and use action verbs to make your achievements sound more impactful.
Here’s an example of a strong introduction for a sales cover letter:
As a frequent and longtime user of Greenplanet Software, I was thrilled to see an opening on LinkedIn for the Senior Sales Representative position at your Seattle headquarters. Having an excellent record for promoting products and services, and previously being awarded top sales associate of my region in 2020, I am confident that I would be a perfect fit for this role.
2. Highlight your sales skills
Employers rely heavily on their salespeople to communicate the value of their products or services to potential customers and bring in revenue. To convince them you’re the right person for the job, your cover letter needs to highlight your relevant sales skills .
Sales jobs are customer-centric, so in order to fully showcase your expertise, you should include a mix of hard and soft skills on your cover letter.
Here are some of the best sales skills to highlight in your cover letter:
- Market research and strategy
- Product knowledge
- Sales presentations and planning
- Communication skills
- Active listening skills
- People skills
- Customer and client relationships
- Interpersonal skills
- Negotiation tactics
- Time management skills
- Organizational skills
- Problem-solving and critical thinking
- Familiarity with clerical procedures like data entry, and file management
- Point of sale systems like TokenWorks Magnetic Card Reader, The General Store, and iQmetrix RQ4 Retail Management System
However, you can’t simply list skills on a cover letter for a sales job. Instead, you’ll need to provide real-life examples in your cover letter that exhibit your skills, to give employers a clear sense of what you can contribute.
For example, in our sales cover letter, the application mentions that they “consistently gained respect from both staff and management through effective communication and liaison” and “exceeded targets while making strong efforts to foster profitable relationships with customers and strategic associates alike.”
Gaining respect from colleagues and management for effective communication shows that you possess great teamwork and communication skills, while exceeding targets and fostering relationships that are good for business communicates to the hiring manager that you take initiative and have great people skills.
Including details like these in your cover letter help illustrate how you put your sales skills to work to accomplish things at work.
3. Provide quantified examples of your achievements
The purpose of a cover letter is to support and provide further context for the information in your resume. An excellent way to do this is by listing examples of your previous accomplishments in the body paragraphs of your cover letter.
When listing accomplishments on your sales cover letter, you’ll want to show employers that you’re results-driven by using hard numbers to quantify your achievements.
Here’s an example of how to quantify your accomplishments on a sales cover letter:
In the example paragraph above, the hiring will immediately notice these three quantified achievements:
Ranked within top 10 salespeople company-wide for 2 years Expanded customer account base by 18% through networking and client referrals Increased customer retention by 20% through developing and implementing a new customer loyalty program
4. Sales cover letter template
Finally, here’s a sales cover letter template that you can easily copy and paste into Microsoft Word or Google Docs:
123 Company Address
Company’s City, State, Zip Code
Dear [Mr./Ms./Mrs.] [Hiring Manager’s Surname] ,
I’m thrilled to see your listing for the [ Sales Position] at [Company Name] on [Website Name] . As a dedicated [ Sales Associate/Manager ] with [# Years] of experience doing [ Sales Work Task s ] in order to meet sales goals, customer demands, and increase company profits, I’m confident that I would be a valuable asset to your team.
Your job listing mentions a need for someone knowledgeable in [ Specific Sales Expertise] , which is an area I have extensive experience in. I’m currently employed at [Company Name] , where I’ve honed my skills doing:
- List a sales achievement with hard numbers showing how it helped meet/exceed company sales goals
- Discuss how you helped meet customer demands, or attract new clients and maintain old accounts
- List the total monetary worth of the clientele you managed, or number products you sold annually
- Mention how your hard work and dedication helped increase brand awareness and product range
- Whenever possible, give real-life examples of the great people and interpersonal skills you possess
I’m confident that my proven track record of excellent work ethic, attention to detail, and knack for [ Specific Sales Skill] will make me an asset at [Company Name] , and allow me to contribute to the sales team’s success.
I look forward to discussing the [ Sales Associate/Manager ] position and my qualifications with you in more detail. I’m available to talk at your soonest convenience. I’ll be in touch next week to follow up, just to make sure you’ve received my application.
Other Sales Cover Letters, Resumes, & CVs:
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- Customer Service Resume
- Customer Service Supervisor Resume
- Customer Success Manager Resume
- Ecommerce Resume
- Entry Level Sales Resume
- Fundraising Resume
- Sales Engineer Resume
- Sales Manager Resume
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Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd
A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.
Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.
Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).
Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.
In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.
Why do sales cover letters matter?
Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).
A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.
Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.
Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.
For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.
A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.
It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.
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What do sales managers look for in an ideal sales candidate?
There are many types of sales methodologies and each one requires varying degrees of skill.
However, sales superstars share basic strengths and qualities that help them go above and beyond.
- Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
- Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
- Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
- High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
- Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
- Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
- Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
- Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .
Highlighting superstar traits in a sales cover letter
Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.
Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.
For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.
The end product may look like this:
- Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals
Here’s a sales cover letter example from an account executive applicant :
- Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
- Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
- Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
- Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
- Provided expert assistance in auditing and organizing information regarding tax returns.
- Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.
He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.
If we take a closer look at the first bullet point, which contains his achievements:
Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.
Sales superstar strengths:
- Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
- Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them
Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.
Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.
Sales cover letter examples: How to stand out
When it comes to cover letter examples, sales representatives should consider both quality and format.
There are three essential tactics to follow when creating a cover letter for a sales position:
- Top. Explain why you’re the best candidate for the job (as discussed in the first section)
- Middle. Format your achievements with bullet points to make them pop
- Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)
Let’s run through each section in detail with some sales cover letter samples to boot.
Top of the cover letter
Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.
If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.
The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.
Here’s a cover letter template for the start of your letter:
Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions.
In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.
By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.
Middle of the cover letter
Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.
Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.
Here’s a template for the middle of your sales representative cover letter:
Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs
Grew customer base by 15% through driven and motivated networking, outreach and follow-ups
Awarded Top Sales Representative for 5 out of the 8 quarters I was employed
Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year
Consistently drove aggressive YOY sales by 20% over the last 2 years
Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment
Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.
Bottom of the sales cover letter
Finish with a short paragraph that indicates how you will offer an advantage if hired.
Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.
The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.
Allude to the themes in the job description in your final paragraph. This shows that you:
- Read the job description in full
- Conducted follow up research
- Are capable of selling yourself based on the criteria you’ve been given
Here’s a template for the end of your cover letter:
Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.
Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.
Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:
Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.
Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.
For example, if the tone is highly professional use any of the following signatures in your cover letter:
- Best regards
- Kind regards
- Yours sincerely (if you know the name of the recipient and you open with their name)
- Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
- If the company’s tone is more laid back, you can use:
- Thank you for your consideration
Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.
Do NOT use any of the following signatures in your cover letter:
- Warm regards
- Take it easy
- Have a great day
Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.
Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.
Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.
While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.
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Sales Cover Letter Examples
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Create My Cover Letter
Got what it takes to be a sales associate? The next step is an attention-getting cover letter. If you’re looking for the right place to start, look no further than the cover letter examples below. Specifically crafted for folks looking for sales associate positions, these cover letter examples feature language that employers are most likely to be looking for. Just click on any of the examples below, and then customize your cover letter to fit your needs.
Cover Letter Tips for Sales
Finding jobs in Sales takes a mixture of using job-seeking tips and having a positive attitude. The following advice can help you score your next position in the current job market.
- Be prepared for the long haul. You should have the mindset that you are seeking a meaningful position and it will take as long as necessary to find the right position.
- Persistence is essential. Research all available resources, digital and traditional. Look for jobs at job fairs and online job search websites and seek advice from your local public library or job search support group.
- If you need clarity on your career goals, take assessment tests to help recognize your career interests and skills. Do research on your career options and consider conducting informational interviews to learn more about possible jobs and companies.
- Networking is vital. Contact all your friends, family, neighbors, former colleagues and school classmates. Use social media websites such as LinkedIn, Twitter and Facebook to notify your social networks that you are looking for a job and provide more information.
- Keep in touch with trusted people to discuss your concerns and feelings during your job search. Stay positive and reduce stress by participating in your favorite activities. Take care of yourself by eating healthy, exercising and sleeping well.
Sales Job Seeking Tips
When it comes to tracking jobs in Sales, your cover letter is your personal brand. Use the following advice to make it attention-grabbing.
- Make sure to include your contact information at the top of your cover letter. The required information includes your city, state, phone number, and email address. You may omit your street address due to privacy and identity theft concerns.
- List your accomplishments. These are much more meaningful to potential employees than lists of job responsibilities. Make your worth known and bear in mind that you must do one of two things for an employer to prove your value, which is either increasing revenues or decreasing costs.
- If you are a college student or a recent university graduate, list education before experience. After 12-18 months of work experience, you should list experience before your education.
- Quantify your experience when possible. Tell employers how much you increased sales, how much money you saved, how many employees you supervised, how many products you represented, etc.
- Do not emphasize older experience on your cover letter. Any jobs that are more than 15 years old can be mentioned, but list only your job title, employer name, and location for each.
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15 Sales Manager Cover Letters That Will Get Hired (NOW)
Sales Manager Cover Letters
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Sales Associate Cover Letter Examples & Templates for 2023
I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George
1. Sales Associate Cover Letter Samples
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Sales Cover Letter Examples, Templates and Writing Tips
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Sales Cover Letter Examples
How to craft an impressive sales cover letter.
Sales professionals work in all industries helping to boost profits, spread product awareness, and more. To earn your ideal role in sales, you need a well-written cover letter that describes your top qualifications, skills, and accomplishments as effectively and concisely as possible.
In this 5-step guide, we teach you everything you need to know about writing a great sales cover letter. Keep reading to learn about:
- Creating your sales cover letter header and headline
- Including personalized information in your sales cover letter
- Writing a strong sales cover letter introduction to impress employers
- Showcasing your top skills and accomplishments as a sales professional
- Encouraging employers to contact you in your cover letter conclusion
1. Create an effective sales cover letter header and headline
Writing a cover letter as a sales professional requires more than just eloquence — it also requires you to have a strong understanding of how to give a letter visual flow and appeal .
As a sales professional, you know that to win a sale, you must first hook the customer’s attention. The same goes for applying for a sales job. You must give your cover letter a strong structure, making it easy for employers to find the most important and relevant information that will convince them to hire you.
This task is achieved through the use of a cover letter header and cover letter headline .
Your header comes first, placed at the top of the document, and lists your name, contact information, and other key details the employer needs to know.
Here is an example of a well-formatted sales cover letter header
Mary Allen , Sales Professional (123) 456-7890 | [email protected] | linkedin.com/in/mary-allen
To: Logans Window Manufacturing, Inc. Sales Department 1234 Street Address Savannah, GA 31302
After you have completed your header, you will then write your cover letter headline .
A headline can serve many purposes, including:
- Hooking the reader’s attention
- Highlighting the most important points of the letter
- Creating separation between the header and main body text
No matter how you decide to word your headline, make sure it is highly relevant to the information found within your cover letter — no one likes a misleading title!
Here is an example of a well-written sales cover letter headline
How I Became an Award-Winning Sales Professional & Why My Skills Will Benefit You and Your Clients
2. Include personalized information in your sales cover letter
Think about the last time you received a letter. More than likely, the words contained in that letter were highly specific to your life and the relationship between you and the person who wrote it.
The same should go for your professional cover letters . Writing cover letters that are generic and non-specific will not impress employers enough to land you your ideal job. Instead, you should research the employer thoroughly to find exact details, such as company goals or values, that you can reference.
Moreover, you should always try to discover who at a company will read and review your cover letter. Once you have determined this, address your letter to this person directly in a personalized greeting .
Here are 3 examples of personalized sales cover letter greetings
- Dear Ms. Jane Doe,
Dear Head of Sales Jane Doe,
- Dear Ms. Jane Doe & the Sales Team,
3. Write a strong sales cover letter introduction to impress employers
If you have ever taken a writing class, you have likely heard how crucial it is to write a strong introduction . Whether it’s a book, a short story, an essay, or — in this case — a cover letter, the introduction can make the difference in whether or not a person continues reading onward.
To make a cover letter introduction strong and compelling, it is essential to include:
- A concise summary of your professional history (always include specializations when possible!)
- A clear statement on why you are applying for this position
- A mutual acquaintance or reputable professional reference (mutual acquaintances make the best professional references, as the employer already knows and trusts them)
Here is an example of a strong introduction from a sales cover letter
I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company. Mr. Johnson let me know about this opening at your company and strongly recommended I apply due to my highly relevant skill set.
Find out your resume score!
4. Showcase your top skills and accomplishments as a sales professional
Hooking the employer’s attention in your introduction is only the beginning. From here, you must write concise body paragraphs that delve into your top skills and accomplishments as a sales professional.
To keep your body paragraphs well-organized, make sure to use short sentences that are easily skimmable by the employer. Additionally, you can also organize some information with bullet points, such as a list of your most notable accomplishments in a sales role, to make it more readable and scannable.
As you describe your skills and accomplishments, make sure to include enough detail to make it clear why these specific qualifications are included.
For example, do not just say you have great customer service skills. Instead, explain what kind of communication style you possess and how it has benefited customers in your previous positions. Your goal is to show employers the value you can bring to their company.
Here are 6 skills to describe in a sales cover letter
- Sales account management
- Sales tactics
- Product and inventory management
- Communication (describe your exact communication style)
- Customer service
Here is an example of how to describe an accomplishment in a sales cover letter
As a sales professional at [Former Employer], I achieved the highest number of closed deals in the department, meeting my sales goals for each quarter by 125%. Additionally, I helped onboard 5 major new clients, increasing overall revenues by 30% annually.
5. Encourage employers to contact you in your sales cover letter conclusion
Your last key step in writing a sales cover letter is to encourage the employer to contact you quickly in your conclusion . While you don’t want to make the employer feel rushed, reiterating that you are excited to hear from them and how they can best reach you will help persuade them to contact you promptly.
Always include a formal sign-off in your conclusion to show respect and appreciation to the employer!
Here is an example of a good conclusion from a sales cover letter
It brings me great excitement to be considered for this position on your team and I look forward to hearing from you soon. The best time to reach me is between the hours of 10 a.m. to 4 p.m. any day of the week. As I am eager to speak with you further about this opportunity, I plan to reach out next Wednesday afternoon if I have not yet heard back.
If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .
Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as The Business of Business . She has a passion for lifelong learning and good coffee.
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Click here to directly go to the complete sales representative cover letter sample.
Cover letters work as the backup for resumes as you can add professional details that did not get any place in your resume.
Cover letters show your enthusiasm towards targeted jobs. Though cover letters add value to your job application, 45% of job seekers do not include cover letters with their resumes. Job applications without cover letters do not minimize your shortlisting chances, but adding a cover letter will offer you bonus points during a recruitment process.
If you are writing a sales cover letter, you can elaborate on how your skills and expertise can enhance company sales and help them improve profits. Moreover, you can show your qualities admired by the previous recruiters and managers.
You will get the answers to some fundamental questions regarding writing a sales cover letter in this intuitive guide, including:
- What are the best things to say in a cover letter?
- Are achievements essential in a sales cover letter?
- What do recruiters want to see in a sales cover letter?
- How to showcase skills in a sales cover letter?
- How to customize your sales cover letter?
- Is research about a company essential for writing a sales cover letter?
To get your desired sales job such as sales representative , sales manager or any sales-related profile in 2022, you should apply with a professional sales resume and an impressive sales associate cover letter. Building these professional documents can consume a lot of time, even if you refer to online sales cover letter examples.
However, you can ease the process with the help of Hiration’s Online Resume Builder & Cover Letter Builder . These Artificial Intelligence Powered tools suggest technical terms and help you maintain an easy reading flow to impress the recruiter.
How to Write Your Sales Cover Letter
Writing a sales manager cover letter is completely different from resume writing. You will have to write highly engaging paragraphs summarizing your achievements, qualities, and skills elegantly in your sales cover letter.
You can follow these below-given points to write a professional cover letter for sales position:
- Address your name, current profile title, and contact information at the top
- Start with the date of sending the job application
- Mention the recruiter’s name and profile title
- Write the name of the company and address where you are applying
- Use your recruiter’s name instead of Dear sir/ma’am (For example, Dear Mr. Johnson)
- Start writing the first paragraph with a friendly tone showcasing your skills that can help the company to enhance sales
- In the second paragraph, you can mention your achievements in previous positions
- The third paragraph of your sales cover letter should include your qualities admired by the previous employers
- Lastly, you can wrap the sales representative cover letter showcasing the things you like in the applied company and why you want to work for them
- Add a thanking note at the end with a request to see the resume
- Remember to cover it all in 3-4 paragraphs
- Your sales cover letter should not exceed the word limit of 350-400 words
Achievements Are Crucial
Recruiters and hiring managers have different opinions regarding cover letters. Not all of them consider it necessary with the job applications. However, those who do, read the cover letters properly, unlike the resume that gets just a few seconds.
Hence, you can showcase your achievements relatable to the profile requirements to grab the recruiter's attention and prove your worth for the position. You can also use bullets to frame your cover letter for sales job professionally, but you must ensure it doesn’t look like your resume points.
Also Read: Top 10 Sales Resume Templates
Show Employers What You Bring to Table
You might attract recruiters in the first few lines, but you need to address everything required in job descriptions to maintain their interest.
Here is what a recruiter generally look for in a sales cover letter:
- Mention your achievements related to the offered role
- Highlight how your work experience and skills can boost sales of their company
- Show real excitement and enthusiasm to join their sales team
- List your recent achievements followed by previous ones based on your professional journey
- Make the recruiter believe that you are the perfect fit for the offered profile
Always mention what you can bring to the table while crafting a sales cover letter to enhance your shortlisting chances in the recruitment process.
Sales Representative Cover Letter Examples
Out of all the sample sales cover letters, we are showcasing a sales representative cover elteer example that can help you build your desired sales cover letters for upcoming job application:
Share Skills Which Are Not Present in Your Resume
Prioritize analyzing the job description before writing a sales cover letter. You should filter essential skills and highlight them with some projects, assignments, and responsibilities in the cover letter for sales associates to show your expertise in those skills.
Apart from that, you must ensure the presence of skills you missed in your sales resume in the sales cover letter based on the job description. You should also avoid the skills not relevant to the job responsibilities.
Also Read: How to Write a Cover Letter
Customize Cover Letter For Each Job
People usually use a cover letter template with every job application by changing basic details like recruiter name, company name, etc. Recruiters catch them at first sight, and that job application ends up in the trash. Hence, you should customize your sales resume cover letter appropriately for every targeted job profile.
You can follow these steps to customize your sales and marketing cover letter effectively for your next job application:
- Check if there is any special instruction given in the job description
- Don’t repeat the information that is already present in your resume
- Be personal by addressing your recruiter by name instead of Dear sir/ma’am
- Research about the company to connect your skills with their requirements
- Keep it concise but not too short and wrap up your sales cover letter under 400 words maximum
- Highlight your qualifications addressing the job requirements
- Explain why you are the perfect fit for the applied sales job
- Mention some lines about your passion for the job profile
- Connect your qualifications, skills, experience, and job requirements effectively
- Proofread twice before you send the job application
- Ask for general opinions with friends or family members
- Do not overwrite about your skills; say what is true
Do Thorough Research About the Company Before Applying
It is essential to do thorough research about the company, its vision, and market competition before writing the sales cover letter. Having detailed information about the company will help you emphasize the effectiveness of your outside sales cover letter and might also increase your shortlisting chances.
You can follow these steps to do deep research on your targeted company:
- Start with the fundamental source, i.e., the company’s official website
- Follow their social media pages and analyze their posts
- Search the company name on Google and check the top 10 links
- Check the company profile on career-building platforms like Glassdoor
- Connect with the company page on LinkedIn and interact with people if you can
- Check market competitors to know the actual status of the company
Also Read: Sales Manager Resume
How to Write a Sales Cover Letter?
Writing a sales cover letter can be tricky for many professionals.
You can make the process easier by dividing the sales cover letter building process into four parts given below:
Sales Cover Letter Header
Your sales cover letter header must include your contact details, full name, submission date, recruiter details, and company address.
We advise you to address the recruiter by name instead of sir/ma'am. It will help you get the recruiter's undivided attention during the cover letter screening process.
Sales Cover Letter Introduction
In this part, you can showcase your achievements, experience, and special qualities that make you different from your competitors in the recruitment process.
Sales Cover Letter Body
You can write about your skills and capabilities endorsed by your previous employers. You can also mention some lines about the value you added in the previous companies by your work.
Sales Cover Letter Sign-Off
In the end, you can write the points that you like the most in the new company. Moreover, you can also write about why you are the perfect fit for this role and why the recruiter should hire you instead of any other candidate.
You can sign off with a thanking note here.
Sales Profiles to Kickstart Your Career
You can kickstart your sales career by applying for any of these below-given sales profiles in the United States:
Take a quick look at the highlighting information of this reference guide:
- Follow a professional template to craft your sales cover letter
- Provide it a personal touch by using the recruiter’s name instead of general remarks
- Showcase your substantial achievements in the sales cover letter to prove your expertise
- Mention your capabilities to generate leads and revenue for the company
- Share your skills that are highlighted in the job description and not present in the resume
- Perform thorough research on the company and its market competitors before writing a sales cover letter
Follow the guidelines given in this manual to build a professional sales cover letter in 2022. You can also use Hiration’s Online Resume Builder and Cover Letter Builder to craft a job-winning sales resume and cover letter for sales profiles.
In case of any hurdle, while using these digital career-building tools, you can use our 24/7 chat support or mail our experts at [email protected] .
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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role
Published: April 20, 2022
A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.
That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.
Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.
Sales Cover Letter Tips
Keep it concise..
You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.
Use a professional font.
A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.
Avoid flowery language without sacrificing flow.
You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.
Highlight relevant skills.
Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.
Reference quantifiable achievements.
In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.
How to Write a Sales Cover Letter
If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.
But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.
Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.
Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”
Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.
The standard cover letter opening line is something along the lines of:
"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "
While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.
Here are a few examples:
" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "
" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "
Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.
For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."
First Body Paragraph
In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:
" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "
Second Body Paragraph
The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:
“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "
Third Body Paragraph
If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.
Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:
"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."
This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."
The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.
Instead, reiterate your interest with a strong summary line like:
“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”
Sales Cover Letter Template
Dear Jane Doe,
I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.
As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].
I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.
Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.
Sales Cover Letter Example
Why It Works
This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.
By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.
If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.
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Five fill-in-the-blank cover letter templates to help you impress recruiters.
- Sales Representative
Sales Representative Cover Letter Example
For Sales Representative novices and veterans alike who are pursuing a new job, the value of a well-crafted cover letter cannot be overemphasized. Even if there is no application requirement to submit a cover letter along with your resume, opting not to include one makes no sense for those who are serious about their next career move.
In fact, you could be doing yourself a disservice by overlooking the resume’s inherent limitations. As Hays global recruiting agency advises job seekers, cover letters can make all the difference in compensating for what resumes tend to lack in the way of personality and context. “So use the cover letter as your opportunity to add depth and dimension to the sort of candidate that you are.”
Yes, your resume is designed to function as a stand-alone document in outlining essential job qualifications and background. But the potential to influence recruiters is greatly diminished without a cover letter, which has a distinctively different but complementary purpose: to introduce yourself in a manner that is at once more directly informal and readily engaging.
Sales Representatives who have mastered the art and science of positive first impressions can well appreciate that cover letters are like an extended handshake in writing … a throwback to the days when job hunters would walk into an office with no appointment and ask if the employer was hiring before leaving their resume at the front desk.
This guide, incorporating a Sales Representative cover letter example, looks at the following aspects of writing a winning cover letter:
- The best format for a cover letter and components it should include
- How to maximize the impact of each cover letter part: header, greeting, introduction, body and conclusion
- Writing psychology to reveal the person inside the professional (backed up by cover letter samples of actual writing).
Best format for a Sales Representative cover letter
What’s the difference between a winning sales presentation and an outstanding Sales Representative cover letter? The short answer is a well-chosen format that includes all the necessary components plus the writing style to maximize the effect of each section.
Consistently apply this cover letter format containing these components in the same order:
Cover letter header
Cover letter greeting.
- Letter introduction
- Cover letter middle paragraphs (body)
- Cover letter ending (conclusion / call to action + sign-off).
There is no magic formula for cover letter writing, any more than your best sales presentation is cooked up from a secret recipe. But there is a proven, simple cover letter writing approach that starts with keeping it simple and keeping it short: 300 to 400 words, never exceeding a single page and with ample white space for ease of reading.
According to hubspot.com , an effective sales presentation tells a compelling story, highlights your value proposition, aligns with your audience's needs and desires and ends with a strong call-to-action.
Below is a cover letter example that you can use as basic inspiration for your own application document. Alternatively, you can take the cover letter sample writing if it’s particularly applicable to your own experience (just remember to make it unique, there’s nothing worse than a copy-pasted cover letter).
Dear Ms. Underhill,
With a seasonal product such as garden furniture, you need a sales rep who can go into marketing mode for half a year and sales mode for the other half. Having been a rep for two gardening manufacturers previously, I understand the investment that this requires.
My career began with a sales management degree from Northwestern University and a graduate placement selling hot tubs. It was a perfect introduction to selling a high-value seasonal product and many conferences and events later, I had perfected my sales pitch. In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.
I have just left a role with your competitor due to a change of company ownership – they brought in their own sales team. This was disappointing, as I took great pleasure in eating away at your market share (the net gain for my previous employer was 6%), but after an acrimonious exit and on finishing my gardening leave, I am keen to stay in garden furniture and feel that my three years of direct experience will prove useful.
My accomplishments there are readily transferable:
- Developed a marketing brochure that increased ATV by 35% on tables and chairs.
- Cultivated a sophisticated sales pipeline, including social media in the sales funnel.
- Negotiated payment terms from 60 days to 51 days on average.
- Sourced new products at exhibitions and sourcing trips with the company buyer.
I know that we have met before, but as I was a rival rather than a potential hire, I hope that the current circumstances may be a little more interesting. I would love the opportunity of an interview to discuss the market and how I might contribute to your sales team.
As you can see, this cover letter example bridges the gap between a human connection and a professional track-record. While the cover letter sample writing may not be applicable to your own personal story, you can take the methods used here to enrich your own application letter.
We invite you to browse through these sales-related cover letter examples:
- Sales Executive cover letter sample
- Sales Manager cover letter sample
- Sales Assistant cover letter sample
- Account Manager cover letter sample
- Sales Associate cover letter sample
- Sales cover letter sample
Just as a sales presentation incorporates visually appealing design elements to create a distinctive identity and consistent look, your cover letter header provides another opportunity to stand out and stay readily accessible. An eye-catching advantage can win your cover letter more than a passing glance in the crowd of many others.
But the header’s importance is practical as well as esthetic. As the place where your name, occupation and contact information appears clearly and prominently, it ensures anyone in the hiring manager’s office, department, or organization can readily identify where your job application came from and how to reach you easily. It’s not unusual for printed copies of a cover letter to go missing on someone’s desk, or even for an electronic file to end up in the wrong online or downloads folder, thus giving the header a useful ID label purpose.
A matching pair
It’s not unheard of for a cover letter to become separated from the corresponding resume in a busy hiring staff office. So making them a matched pair makes good sense: one or the other is easier to spot and recognize as belonging to you.
A matching Sales Representative cover letter and resume reinforces you have your act together down to every polished detail. It’s one more way to illustrate your regard for the target audience of a sales presentation — in this case the recruiter on the receiving end of your job application. You understand not only what the employer needs and wants from a top-flight sales representative, but how to make it easy for the recruiter to literally see right away what you have to offer.
If you are stuck for ideas or time, check out the dozens of cover letter samples and cover letter templates available at resume.io. Click on the most appealing cover letter example, type in your replacement text, and that’s it. Your cover letter design and formatting step is done. It’s just as easy to come up with a matching cover letter and resume pair this way.
Whatever document style you go with this time, you will naturally want to change it up next time. Again, you can’t go wrong with a customizable template from resume.io.
Aim of the cover letter header: Stand out in the crowd of job applicants by attracting the right brand of visual attention. Convey that you are a polished Sales Representative with regard for detail and accessibility in delivering the whole integrated package.
Nothing could be simpler than to properly address a cover letter greeting, except for the kind of slips that can happen by taking that simplicity for granted. We are guessing that won’t happen to you, being a Sales Representative, especially if you start off with “Dear …”
As you can see from the cover letter sample presented at the start of the article, “Dear ...” is usually the most failsafe and widely accepted business letter salutation. It’s courteous and respectful, without sounding too stuffy, and almost always appropriate. Alternatives such as “Greetings,” “Hello” or “Hi” may be fine in some circumstances but use discretion regarding the company, culture or familiarity with the person being addressed.
What comes next — “Dear < who >”?
A job applicant’s cover letter should always be addressed to a specific person if the recipient’s name can be determined. However, unless it’s someone you know personally or well enough to address on a first-name basis, the correct form of greeting is “Dear Mr. Black” or “Dear Ms. Blanco.”
Most Sales representatives have likely heard different versions of this customer service advice hundreds of times, as author and speaker Jeff Mowatt puts it: “If you deal with customers, the two most important words are not please or thank you, but are your customer’s first and last names.“
The same evidence-based psychological principle — from infancy, our brain is hardwired to respond positively to the sound of our own name — applies to cover letter greetings. The proper business communication form is “Dear Mr. or Ms. Surname.”
If you are unsure or have no idea who your cover letter should be addressed to, make every reasonable effort to find out. First check the job listing to see if any contact information is provided for the hiring manager (or other cover letter recipient). Failing that, check the company’s website and other online sources such as LinkedIn or industry-related sites.
As a last resort, these workarounds are preferable to the generic cover letter examples of “To Whom It May Concern.” Even if you can’t come up with anyone’s name, a greeting along these lines at least indicates your cover letter is targeting a specific employer and/or position: “Dear Company Name Hiring Manager,” “Dear Department Name Recruitment Officer” or “Dear Job Title Hiring Team.”
Aim of the cover letter greeting / salutation: Addressing the hiring manager (or other recipient) by name is professionally appropriate while also creating a personal connection with the employer.
Cover letter introduction
Next up is a cover letter introduction designed to resonate right away. When it comes to sales introductions, you’ve learned how to hit the mark every time with a customer-winning first impression. How can your cover letter introduction win the chance to show and tell that to your next employer? Consider how this cover letter sample intro immediately shows you understand the employer’s needs and priorities:
You probably learned from some top-notch trainers and read all the right books on rapport-triggering sales openers. Maybe you could write a book or two yourself on how to gain sustained attention from customers within minutes of an introductory greeting that is equal parts personable and professional. But you only have a few carefully worded opening lines in a cover letter to catch and hold the hiring manager’s interest for longer than the few seconds spent skimming on average.
- Awaken this hiring manager’s interest in you as an interview-worthy applicant.
- Why do you want this sales opportunity? What motivates you to make this your next career move?
- Why would you be perfect for this job? What blend of talent, personality, experience and work ethic do you bring to the table
- Shift perspectives:“what’s in it for this employer?”
- Provoke enough curiosity in the recruiting manager to keep reading more. Make it all about “what’s in it for you (sales representative job applicant)?”
- Waste your breath stating the obvious: “I am applying for the administrative officer position at ABC Inc., as advertised on DEF.”
- Make it all about “what’s in it for you (Sales Representative job applicant)?”
- The person reading your cover letter already knows that, and is also quite aware of your motives in expressing an interest in this job: you want an interview!
- Squeeze too much information that discloses too much of your story in the cover letter introduction.
Aim of the cover letter introduction: Grab the recruiter’s attention by focusing your strongest selling suit on what the job and the employer require.
Cover letter middle part (body)
Just as an effective sales presentation gains traction in the middle section, the cover letter body carries on with highlights of your compelling success story. You’ve got this! That is, as long as keep the focus where it belongs: not on yourself but on your audience. Normally that would be the customer, but here it’s the employer you are trying to convince. What does this employer need and what advantage do you offer over other Sales Representatives whose resumes might appear to measure up just as well? Check out how our cover letter example quickly emphasized facts and figures to prove the candidate’s record in the cover letter middle paragraph: In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.
Pull substance from your resume but never in such a way that replicates or rehashes the content. Your cover letter is the place to add meaningful context and interpretation. Obviously, your sales track record holds the center-stage spotlight from various angles. Financial profits and market share growth are easy to quantify in dollar amounts. But flesh in this section of your cover letter with anecdotes for added color and shade. Showcase your special talents and interests. Let your personality shine through — especially your passion for the products or services you believe in wholeheartedly and the people you interact with on all sides of the selling process.
Drawn from interviews with a cross-section of leading business experts, Business News Daily compiled this list of 14 traits that most successful salespeople have in common .
These sales professionals:
- care about the customer's interests
- are confident
- are always on
- are resilient
- are extroverted
- are good listeners
- are multi-taskers
- provide insight
- are persistent
- are focused
- are optimistic and upbeat
- have a broad worldview and cultural understanding
Aim of the cover letter body: Illustrate how this employer would benefit from your contributions as a seasoned sales representative with an outstanding track record.
How to close a Sales Rep cover letter (conclusion and sign-off)
Perhaps the tightest parallel between a sales presentation and a Sales Representative cover letter lies in the closing. The purpose in each case is to provide an ending that actually aims to secure, rather than conclude, the relationship. The tone of both is persuasive, confident and upbeat, with the door left open for further interaction and follow-up.
However, that does not mean the fate of your job application should be left up in the air by a cover letter conclusion that is too open-ended. If the hiring manager is still reading at this point, your cover letter has already scored some big wins towards the desired outcome: an interview. So what happens now? How do you want the recruiter to feel, think and respond as you wrap up the closing?
Let’s go back and see how we closed our cover letter sample:
What every cover letter requires in the final paragraph, just like every effective sales pitch, is a call to action. Before signing off, you need to gently but firmly nudge the employer in the direction of inviting you for an interview. And that’s it! You can now sign off with a simple closing salutation like “Sincerely,” above your name. “Best regards” or even “Best,” are fine also.
Aim of the cover letter closing: End on an enthusiastic note that implies you anticipate the hiring manager will be in touch soon.
Writing and selling psychology
This guide has drawn comparisons between a winning sales presentation and an effective cover letter. In both instances, the perspective and needs of the target audience — customer and employer, respectively — should take precedence.
Listening skills are the key to making that connection, Timothy Tolan, Tolan Group CEO and managing partner, told a Business News Daily interviewer, “Great salespeople sell solutions to problems, and they do that by understanding and listening to the customer."
In the same article, Mark Stevens, CEO of Almost Science , spoke about subtlety as a selling trait: "Great salespeople never look like they are selling anything. They are educating, instilling faith and confidence. They are quietly and invisibly demonstrating why customers should believe in them and, in turn, buy from them."
Infusing personality into a sales pitch or cover letter can enhance their effectiveness as communication tools.
Renowned personal and professional development leader Brian Tracy contends,“Your personality is more important than your product knowledge and your selling skills. So focus on continuous improvement, and become a well-read professional.”
Psychological insights into storytelling as a selling technique are also interesting and potentially helpful when writing a persuasive cover letter.
Matt Sunshine at hubspot.com explains: “The power of storytelling stems from our ability to empathize with characters who face familiar challenges, persevere, and overcome. In a salesperson’s case, you’re trying to sell a product or service through that same medium. Storytelling humanizes your pitch and process, and it creates lasting connections with prospective customers.”
- Sales presentations and Sales Representative cover letters have common ground, notably the persuasive goals, target audience angle and opportunity to let elements of personality shine through.
- The need to establish an immediate direct connection with the hiring manager in your cover letter by addressing the employer’s needs is crucial.
- Taking the employer’s perspective gives job applicants an edge over candidates whose approach is relatively impersonal and generic.
- Like an effective sales closing, every cover letter should conclude with a call to action encouraging the recruiter to respond with an interview invitation.
- Use our sales cover letter examples .
In the same way that you might reference resume samples, the following Sales Representative cover letter example will help you to write a cover letter that best highlights your experience and qualifications. If you're ready to apply for your next role, upload your resume to Indeed Resume to get started. Malik Rabb (123) 456-7891 [email protected]
Malik Rabb (123) 456-7891 [email protected] May 1, 2018 Dear Hiring Manager, I'm excited to be applying for the Sales position at TradeLot. It's clear that you're looking for an experienced sales professional who can expand TradeLot's reach in the legal and financial services industries.
Cover Letter Tips for Salesperson A competitive job market calls for a definitive strategy. If you want to find jobs as a Salesperson that match your interest and skill level, you need to do your research and know where to look. Here are some guidelines to follow as you search. 1. Identify your transferrable skills.
Below is provided an example cover letter referring to comparable Salesperson abilities and experience. Dear Ms. Olive: Upon learning of your need for a new Salesperson, I felt compelled to send along my resume for your consideration.
Here are some of the best sales skills to highlight in your cover letter: Market research and strategy Product knowledge Sales presentations and planning Communication skills Active listening skills Teamwork People skills Customer and client relationships Interpersonal skills Negotiation tactics Time management skills Organizational skills
A sales cover letter is a chance to sell yourself. It's an opportunity to personalize your job application and explain why you're the best person for the sales job you want. Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role.
When it comes to tracking jobs in Sales, your cover letter is your personal brand. Use the following advice to make it attention-grabbing. Make sure to include your contact information at the top of your cover letter. The required information includes your city, state, phone number, and email address.
A sales cover letter template for you to copy, adjust to your specifications, and have ready in under 15 minutes. Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 21 cover letter templates and download your cover letter now. Create your cover letter now.
I am highly experienced with sales and marketing. As the Sales Manager, I will do my best to use my skills to increase revenue streams. I am a sales manager with a proven track-record of success. I have experience in small business sales, retail sales and medical equipment sales. My leadership style is collaborative and I have strong people skills.
Here are 3 examples of personalized sales representative cover letter greetings. Dear Mr. Jack Smith, Dear Hiring Manager Jack Smith, Dear Mr. Jack Smith & the Sales Team, 3. How to build a compelling sales representative cover letter introduction. The introductory paragraph to your sales representative cover letter is arguably one of the most ...
Here's how to write a job-winning sales associate cover letter: 1. Format Your Sales Associate Cover Letter Correctly. It doesn't matter what the product is inside. If the packaging is damaged, dirty, or messy, the customer will just pick up the next item over. Your sales associate cover letter is no different.
Here are 6 skills to describe in a sales cover letter Sales account management Sales tactics Product and inventory management Communication (describe your exact communication style) Customer service Marketing Here is an example of how to describe an accomplishment in a sales cover letter
You can follow these below-given points to write a professional cover letter for sales position: Address your name, current profile title, and contact information at the top Start with the date of sending the job application Mention the recruiter's name and profile title Write the name of the company and address where you are applying
This sales cover letter sample provides a potential template for you to use: Dear Ms Tailor, I am writing to you regarding the position of senior sales representative at Loughty Retail. I saw the job advertisement on the Indeed website, and I am very excited to submit my application.
How to Write a Sales Cover Letter Header If you're applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.
You can write your full name at the top of your cover letter and add your contact details directly underneath it on a single line. You may utilise pipe characters to separate each contact detail, which can help the hiring manager identify your details easily. 2. Write the date and greet the hiring manager. Underneath your contact details and ...
A cover letter for a sales representative contains seven essential components. To write a more straightforward, persuasive, and concise letter, you can follow these steps: 1. Start with your contact information. So a potential employer can contact you, write your name, phone number, and email address at the top of your letter.
Adaptable cover letter example. Dear Ms. Underhill, With a seasonal product such as garden furniture, you need a sales rep who can go into marketing mode for half a year and sales mode for the other half. Having been a rep for two gardening manufacturers previously, I understand the investment that this requires.