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Sales Officer Cover Letter Examples

Sales officers manage comprehensive responsibilities for a company’s sales team to drive business development, sales success, and revenue growth. Exceptional interpersonal, presentation, and analytical talents are advantages to success in this position. Customary responsibilities include prospecting and contacting potential customers, marketing products and services, negotiating contracts, and closing deals. In addition to superior team leadership abilities, these professionals should excel at thinking strategically and “out of the box” to win new business.

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Don't send your resume without a cover letter. Find out how to create a professional cover letter in our guide.

Include These Sales Officer Skills

Following below is a sample cover letter for a sales officer with comparable abilities, qualifications, and experience noted.

Dear Ms. Seclair:

Upon review of your posting for an experienced sales officer, I felt compelled to submit my resume for your consideration. With my polished skills in sales and account management, I am confident that I would be a solid addition to your team.

Success in the world of sales requires perseverance, a profit-driven focus, and exceptionally honed interpersonal skills. As a seasoned sales professional with a strong history of managing client relationships and measurably increasing revenue, I stand to significantly contribute to your objectives as your next sales officer.

My experience in securing new customers, closing B2B and B2C sales deals, and nurturing beneficial account relationships positions me to substantially impact your company and achieve even your most challenging sales targets. By leveraging expertise and insight to implement forward-thinking and strategic sales solutions, I excel at connecting with key decision-makers and quickly building profitable, lasting partnerships that sustain revenue growth.

Following are highlights of my qualifications:

Aggressively pursuing and securing sales deals as a sales manager with Vindexia Media for the past 11 years; leading sales team to achieve – or exceed – annual sales targets through strategic sales planning and exemplary client service

Successfully maintaining an average sales pipeline of $9M and achieving $3M to $4M in average monthly funding volume within assigned territory

Implementing social media platforms, including Facebook, Twitter, and Instagram, to drive product marketing, promotional efforts, and overall brand awareness

Forging trusting and enduring relationships with customers, management teams, and peers to maximize client retention and satisfaction

Dynamically coaching, training, and directing a team of six sales representatives

Utilizing superior communication, project management, negotiation, and organizational skills to achieve maximum sales and the highest level of customer service

My dedication to creating solid and productive partnerships, along with my steadfast motivation to meet or exceed sales goals, characterizes my career accomplishments. These skills, combined with articulate presentation talents, will allow me to greatly benefit your sales team. I look forward to discussing this position in further detail. Thank you for your consideration.

Ronald M. Carver

A professional cover letter is the first step toward your new job!


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cover letter for sales officer

cover letter for sales officer

Sales Officer Cover Letter Example

Writing a Sales Officer cover letter is your introduction to the hiring manager. In order to stand out companies want you to present your relevant work history and skills according to the job you are applying for. Whether you're seeking an entry-level position or have been in your career for a few years, exposing your relevant achievements in your cover letter can allow you to stand out and get that job interview.

Our cover letter examples are written by certified cover letter writers and is a great representation of what hiring managers are looking for in a Sales Officer cover letter resume. Use this example for reference as you create your own cover letter or use this easy cover letter builder that will guide you through every step of your building your resume in just a few minutes.

Here is the Sales Officer Cover Letter example:

Dear Ms. Judy Dunn,

I am very excited about the Sales Officer position that has just opened up with TD Bank Financial Group.

I chose a career in sales because I am very outgoing and I enjoy meeting and working with all types of consumers. I have a very pervasive personality, which is perfect in this type of profession. I have the ability to show potential investors and consumers why they need a certain product or service and I will leave them wanting to learn more about your company.

I have the ability to learn about your products in a timely fashion and to use the information to answer questions and concerns that will encourage sales. I also have excellent research abilities needed to compare your products with the competition. This information is used to help convince consumers to choose your company over the competitors.

I have a degree in business administration and I did a lot of public speaking in both high school and during college. I acquired the skills to present myself in a professional and respectful manner at all times and in all situations. Therefore, I can represent and create a positive image for your company at special events, trade shows and conferences.

I also have the skills to give presentations and explain how certain products work to create interest in the items. I always act with the client’s best interest at heart and I adhere to high ethical standards. I am highly motivated and confident that I am the best person for this job.

Please call (555)-555-5555 to arrange an interview.


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Faith Perry

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Sales Officer Resume Example

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Talented Sales Officer with exceptional skill at selling a company’s products and services utilizing effective and innovative marketing methods, tools, and resources. Amicable and enthusiastic approach and excellent pitching clearly delineate why a customer or client should invest in your products.

There are plenty of opportunities to land a Sales Officer job position, but it won’t just be handed to you. Crafting a Sales Officer resume that catches the attention of hiring managers is paramount to getting the job, and LiveCareer is here to help you stand out from the competition.

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Sales Officer Cover Letter Sample

Get hired faster & learn practical tricks for your new cover letter with this highly instructive Sales Officer cover letter sample. Make a copy of this cover letter sample for free or alter it with ease in our HR-approved cover letter builder.

Milan Šaržík — Certified Professional Résumé Writer

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Sales Officer Cover Letter Sample (Full Text Version)

Peter Goossens

Dear Hiring Managers,

I am writing to apply for the Sales Officer job within MENRI Group, Inc. which has been posted and advertised on your company careers website. With more than two years of extensive industry experience paired my excellent communication and leadership skills, I am certain that I would execute the role successfully while meeting all assigned goals and objectives.

To shortly introduce myself, I am a Certified Professional Sales Leader offering a pro-active approach and the ability to function well both independently and in fast-paced team environments. At Wallenius Wilhelmsen, Inc., I was given the responsibility for promoting and selling the company's products, developing and implementing new sales plans and strategies, and hiring and training new employees. In addition, I provided the after-sales support to customers, maintained relevant files and records, and coordinated multiple other daily business operations, ensuring that all policies were always fully followed.

On top of my experience, I am the Ohio State University graduate with a bachelor's degree in Business Administration with Economics. At the university, I was not only among the top 2% of students with the best academic results but I also participated in multiple extracurricular activities, such as FinTech Society, Marketing Society, and TEDx Club. Finally, I am a native French speaker with a proficiency in English and German and the experience with all software programs necessary for the role, including HubSpot Sales, TradeGecko, and Pipedrive. Please do not hesitate to contact me if you have any questions on my qualifications.

Thank you for your time and consideration.

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Best Sales Officer Cover Letter

Whenever a job seeker applies for a Sales Officer role in a new company, he/she must signal their value through multiple mediums. While the Sales Officer resume will be the most well-known part of the Sales Officer job application, but, do consider the Sales Officer cover letter equally important for landing a job. Writing a great Sales Officer cover letter plays an important role in your job search journey.

Many employers no longer ask for cover letters these days, whereas, many employers still ask for cover letters from job seekers. And if you are sending an email to the recruiting team to apply, your email itself acts as a cover letter.

An engaging Sales Officer cover letter can help you grab an employer's attention, which can lead to landing an interview for a job. Before creating a job-winning cover letter that really works for you, you need to know what content and format are to be used. Check out our perfect Sales Officer cover letter example and start creating one for you on our easy to use cover letter builder.

When writing a Sales Officer cover letter, always remember to refer to the requirements listed in the job description of the job you’re applying for. Highlight your most relevant or exceptional qualifications to help employers see why you stand out from other candidates and are a perfect fit for the role.

CV Owl’s Sales Officer cover letter example will guide you to write a cover letter that best highlights your experience and qualifications. If you're ready to apply for your next role, upload your document on CV Owl for a review service to make sure it doesn’t land in the trash.

Here we will discuss what a cover letter is, how to write a cover letter, why it matters for your job search, and what its structure should look like.

Must Read: How to Write a Cover Letter & Cover Letter Writing Tips explained

What is the Sales Officer cover letter?

A cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather investing in other candidates. You need to showcase that you're the right fit for that specific job opening. It’s important to always remember that the role of the cover letter is to share a narrative which is completely different from a resume for your job application.

Whereas, the Sales Officer resume should highlight all your quantitative values where you need to prove your worth through concrete numbers. Your Sales Officer cover letter should be different from your resume where you need to demonstrate a story about yourself in a way that your resume will never be able to do so.

Your resume acts as a demo video for employers, which includes quick hits and stats on why you are the best solution whereas your cover letter acts like a customer testimonial white paper. Make it sound like an in-depth discussion with a couple of concrete and impactful experiences that bring you to life as a human being.

Check out professional cover letter templates at CV Owl’s cover letter directory and you can use those templates for free for creating your Sales Officer cover letter using our professional cover letter builder.

Must Read: How to Get Your Cover Letter Noticed by Employers

Why do Sales Officer cover letters matter?

The cover letter is kind of a test for you. It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter writing abilities, the company is trying to assess whether or not you would be able to craft compelling narratives on behalf of that company in the future.

Many companies will let you optionally attach a cover letter along with your application. If you take this as a challenge for yourself and do so, it will showcase your firm commitment to the company, and allows you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a long-lasting impression in the recruiters mind and will help make you stand out from other candidates.

And here’s the most important reason of all: the process involved is more important than the output. When you get into the cover letter writing process, you’re compelled to figure out the story about yourself, and how you are the best solution for the company’s pain.

You’re advised to conduct pre-interview research about the company so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written your Sales Officer cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Must Read: Things you need to know before start writing a Cover Letter

Structure of the Sales Officer cover letter

The most effective and impact making cover letters consists of three core parts.

The first part is the introduction. The first paragraph should include the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will add value to the company.

Many cover letters fail to mention either the job title or the name of the company. This provides a clear indication to the employer that you’re using the same cover letter for many companies, which further indicates that you aren’t serious enough or you don’t care enough about making a good impression. If this is the case, it’s better to not write a cover letter at all! And, always make sure you’re sending the right cover letter to the right company.

Most of the time, applicants take advantage of cover letter examples or cover letter samples , and forget to clean it up. You need to ensure that you've put in all the hard work in personalization of your cover letter - be professional!

It shouldn’t really be about you - rather, it should be about how you’re excited about what the company is doing, and about how you’re the perfect fit to solve their needs. And if you feel that you can't directly address the job requirements on the company website, you may need to consider applying for a different role instead.

The second part is the narrative. The second paragraph includes your story where you tell about yourself, and where you showcase that your past experiences have made you capable enough to be the best suited candidate available for that specific position.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you took an initiative from start to end successfully.”

Always remember to customize your cover letter to the specific employer and the specific role that you’re applying for rather than using a standard one for all which lands in the bin.

Finally, the last part is the conclusion. In the last & closing paragraph, summarize what value addition you’ll bring to the company and why you’re the perfect fit for the specific role. Express your excitement about being a part of the team in the near future. Remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

With a cover letter created with the above structure, you’re definitely gonna leave a solid impression that will grab the attention of hiring managers which significantly increases your chances of getting a job interview.

Must Read: Tips for Customizing your Cover Letter

How to write a great Sales Officer cover letter?

Before you write a single word of your cover letter, you must first prepare your thoughts and pen down on a blank paper.

Ask questions to yourself like: What are your strengths? Where do you stand as a Sales Officer? Which of your work experiences is the best so far for the companies you’ve worked with?

Similarly, conduct research on the company . What is their product, their competitors, their mission, and what is their culture? What problem statement are they trying to solve with the Sales Officer role that you’re applying to?

So now you must be having 2 stories - one for you and the other of the company. Write down both the stories on a paper. Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Now bring the whole thing down to a single page eliminating all the unnecessary and unrequired stuff. When the hiring managers assess your cover letter or your resume, they do not evaluate you on the basis of your sum of your experiences but on the average of your experiences. Hence, try to eliminate or cut out every single irrelevant word you’ve put in as it’s gonna bring down the averages of your experience.

One of the simple ways to make sure that your cover letter stands out from the numerous other candidates' cover letters is to personalize your cover letter which helps you grab the hiring manager's attention. Express your enthusiasm about the job showcasing why you're the perfect fit for that specific role and how excited you are to be the part of the team.

Make use of the job description to which you are applying for which will help you to write a cover letter that clearly demonstrates how your skills, experience, or background make you the best available candidate to be a Sales Officer for the company. You should demonstrate exactly how much you are interested in the organization and the position, showing that you are able to meet the needs of the company.

Don’t forget to learn about the organization. Take some time out to peruse the company’s website and learn their values, mission, and then incorporate that information in your cover letter. Let the recruiters know how you came across this position and detail how your ideals are in line with the organization’s goals and how your plans for your career can benefit their objectives.

Always make sure you only focus on the skills in the cover letter which the organisation demands and have highlighted in their job description. Specifically, the ones that are listed as being required separately, do not forget to put them in. Give a brief on these skills by offering concrete examples of how you are using or have used them with any success story(if any).

Proofreading & Iterating - Once you’re finished writing your cover letter, edit your cover letter and ask for the feedback from your friend or of you have any consultant/mentor, and repeat this process until you and your reviewer agree and are satisfied that you are the best fit for the job from all other candidates that are applying. Learn to use grammarly.

Key points to remember - don't worry too much about the salutation or the greeting. It doesn't matter whether you use "dear sir or madam" or "dear hiring manager" or "to whomsoever it may concern" - the ultimate goal is to demonstrate that you're the stand out candidate out of everyone who's applying for that job posting. Just focus on the core value that you're bringing to the company!

Must Read: Things to remember while sending a Cover Letter

Sales Officer Cover Letter Example Tips

Even with a use of a cover letter sample or template, sometimes it can get even more trickier to make a perfect cover letter. Below listed are some tips to keep in mind when writing your Sales Officer cover letter.

Make note of these key points and remember that you’re selling yourself to not only the hiring manager but also the company.

Must Read: Avail Professional Cover Letter Writing Services

Your Sales Officer cover letter is an opportunity for you to tell your story, without being stuck in the formatting constraints of the Sales Officer resume. Make use of this chance and let the hiring managers know why you’re the best fit for the role!

Start with an attention grabbing introduction, followed by your key narratives as you were answering an interview question. Make sure that your key narratives focus on the pain of the company and how you can take them out of it. Conclude with a conclusion summarizing your value proposition and expresses your excitement about the role.

Notice how your cover letter answers multiple Sales Officer interview questions . It should answer the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame a challenge.” If you know how to write a good cover letter , you know how to crack a solid portion of the interview process too!

As you write more and more cover letters, you’ll find that you’ve become better at positioning yourself as a product.

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15 Sales Manager Cover Letters That Will Get Hired (NOW)

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Sales Manager Cover Letters

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How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process. 

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that. 

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Sales Manager Cover Letter Guide

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills. 

Why Does Your Sales Manager Cover Letter Matter? 

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team. 

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. 

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed. 

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

a woman holding a laptop after she has finished writing a sales manager cover letter

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume. 

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.  

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

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Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

Sales Manager Resume Template Resources

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

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Retail Sales Manager Cover Letter Example

The retail Sales Manager is responsible for overseeing and managing the sales operations of a retail store or department. They are in charge of ensuring that sales targets are met, developing sales strategies to ensure customer satisfaction, and training and managing staff members.

Drafting a strong Cover letter for your retail sales manager position can make a huge difference in being invited for the interview or having your application getting rejected by the recruiter. Whether you are sending a hard copy or a soft copy, our Retail Sales Manager Cover Letter Samples help you in writing a compelling cover letter that showcases your skills, qualifications, and experience. These samples can be edited to suit your needs.

Retail Sales Manager Cover Letter example

A Retail Sales Manager is responsible for overseeing and managing all aspects of a retail store’s operations. This includes setting sales goals, analyzing data, and overseeing the day-to-day activities of the store’s staff. They also ensure that the store’s products are properly displayed and marketed in order to maximize sales. Retail Sales Managers must be highly organized, have excellent customer service and communication skills, and be able to motivate their team to reach and exceed sales goals.

What to Include in a Retail Sales Manager Cover Letter?

Roles and responsibilities.

Education & Skills

Retail sales manager skills:.

Retail Sales Manager Education Requirements:

Retail Sales Manager Cover Letter Example (Text Version)

Dear Mr./Ms.

I am writing to express my interest in the Retail Sales Manager position at [company name]. With my recent experience in retail sales, management, and customer service, I believe I am well-suited for this role.

I am currently the Retail Sales Manager for a large retail store, where I oversee a team of 15 sales associates. My responsibilities include developing sales strategies, managing day-to-day operations, and ensuring the team meets sales objectives. During my tenure, I have successfully identified potential sales opportunities, implemented new policies, and improved customer satisfaction.

Highlights of my accomplishments include:

In addition, I am familiar with modern retail technology and possess excellent analytical and problem-solving skills. I am also adept at developing and training staff in order to increase their productivity and performance.

I am confident that my skills and experience would be an asset to your company. I am available for an interview at your convenience and would welcome the opportunity to discuss my candidacy further.

Please do not hesitate to contact me if you have any questions. Thank you for your consideration.

Sincerely, [Your Name]

When writing a cover letter for a Retail Sales Manager position, it is important to showcase your knowledge and experience in the retail industry. Focus on your sales and customer service skills, as well as any other relevant experience you may have. Be sure to highlight your leadership abilities and show how you have successfully managed teams in the past. Also, emphasize any specific accomplishments you have achieved in the retail industry. Finally, be sure to explain why you are the best candidate for the job and why you are excited about the opportunity.

We also have a resume database that will enable you to construct a riveting Retail Sales Manager Resume Sample !


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Sales Manager Cover Letter Examples in 2023

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According to the Bureau of Labor Statistics, employment for sales managers is expected to increase by 4% , or by 15,400 jobs, from 2019 to 2029. Employment opportunities for individual sales managers will depend on whether their respective industries experience growth or contraction. Whether your chosen field is competitive or not, you need a strong cover letter to compete in leadership roles.

To learn how to improve your sales manager cover letter, download one of the four available cover letter examples applicable for job seekers who are entry-level or more experienced. Keep reading below for tips on how to strengthen your cover letter and get noticed by hiring managers.

Downloadable Cover Letter Examples


Example #1 Entry-level


Example #2 Mid-career


Example #3 Senior-level

Sales Manager Cover Letter Examples (Text Format)

Years of experience.

Summer Xiong Sales Manager | [email protected] | (111) 222-3333 | 123 My Road, Las Vegas, NV 32109

March 8, 2021

Jocelyn Porter Senior Hiring Manager Century 21 Americana (555) 666-7777 [email protected]

Dear Ms. Porter,

Leading my branch team to exceed 100% of our sales targets in 2020 was my proudest career achievement to date. I hope to bring the same energetic and inspiring leadership ability to the role of Sales Manager at Century 21 Americana.

As a committed manager with three years’ experience in a leadership role and a passion for building thriving sales teams, the positive and productive ethos at Century 21 Americana appeals to me. I believe that the following achievements demonstrate how I can contribute meaningfully to your company:

I would like to meet to explore how my extensive knowledge of the real estate industry and outstanding track record for leadership and mentorship can help Century 21 Americana achieve its goals in 2021. Please feel free to get in touch to arrange an interview at your convenience.

Sincerely, Summer Xiong

P.S. I would love to explain why I was voted Manager of the Year at my company in 2019.     

Jason Kalil Sales Manager | [email protected] | (123) 456-7890 | 123 South Street, Tampa, FL 12345

January 01, 2021

Todd Wilkinson HR Manager Oceanside Retail (987) 654-3210 [email protected]

Dear Mr. Wilkinson,

My supervisor challenged me to increase our overall revenue by 15% over a period of 100 days. I rose to this challenge, and through training and other tools, I pushed my team of 25 to increase by 20% in 100 days. My sales team has now reached new sales records in each quarter for the past two years.

In my time at Creek Retail, I have been involved in building and training national sales teams from the ground up. I have worked as a sales manager for the past nine years, and I believe that I have the knowledge and experience to help Oceanside Retail become a national success.

Some of the highlights of my career include:

I’d like to set up an interview so we can discuss how my years of experience could be a benefit to the future development of Oceanside Retail.

Kind regards, Jason Kalil

P.S. I would love to tell you how I personally generated sales of $250,000 in the last quarter.

Ellis Schmidt Sales Manager | [email protected] | (089) 685-7643 | 432 Address Avenue, Savannah, GA 34567

March 11, 2021

Nancy Curtis Senior Hiring Manager Capital One (876) 543-2109 [email protected]

Dear Ms. Curtis,

Receiving 100% positive feedback for the support I provided to my company’s automobile dealership partners was my crowning accomplishment of 2020. Feedback responses mentioned my prompt service and ability to resolve complex issues efficiently. I hope to demonstrate the same collaborative work ethic and attention to detail as a sales manager at Capital One.

As a manager with 10+ years’ experience selling auto finance and building strong professional networks, I find the opportunity to join one of the leading industry names exciting. I believe that my recent achievements clearly demonstrate that I have the extensive sales experience and leadership qualities to deliver results. These include:

I am keen to explore how my purposeful mentorship and talent for discovering business opportunities can benefit the sales team at Capital One. I look forward to receiving your interview invitation.

Sincerely, Ellis Schmidt

P.S. I would like to explain how I led my team to exceed 75% of our collective targets last year.

Sales Manager Cover Letter Checklist

Effective cover letters for sales managers should include five main elements:

1. Heading. Using a stylized template can help emphasize your basic information. You should include:

2. Salutation. You should address the hiring manager by name, such as Mr. or Ms. [last name]. If you’re unable to find their name, it’s acceptable to greet them with “Dear Hiring Manager,” instead.

3. Introduction. Use this element to introduce yourself and your interest in the role distinctively.

4. Body paragraphs. The body paragraphs should describe your relevant professional experience, skills, education, and accomplishments. Writing these in a bulleted list can help break up blocks of texts and emphasize important points to the hiring manager.

5. Closing section. This is essentially the call to action section of your cover letter where you request an interview with the hiring manager. To further highlight your qualifications, add a P.S. with a notable achievement to draw the hiring manager’s attention.


Your cover letter’s introduction section is your opportunity to make an initial impression on the hiring manager. You should introduce yourself, express your interest, and make sure you stand out by including a notable achievement. This achievement should be quantifiable and indicate how you meet the skills and experience required for the job. Instead of writing generic facts about your experience, be specific about how you meet the job’s qualifications.

I led a team of 15 salespeople to increase company sales by a quota-exceeding 15% over three years. I hope to contribute to your organization in a similarly successful and driven manner.

As a sales manager with 10 years of experience, I meet the qualifications for the role of sales manager.

Body Paragraphs

The body paragraphs of your cover letter should first indicate your interest in the position available, as well as your appreciation and respect for the hiring organization. Be sure to specify why you want this position and why it’s a good fit for you.

The following paragraph should describe your relevant accomplishments, which could include advanced educational degrees, certifications, promotions, or any successful projects that you led. Each achievement should be paired with a positive outcome so that hiring managers have a quantifiable idea of how you can contribute in this role.

With 10 years of sales manager experience, I’m intrigued by Mediastol’s continued pursuit of competitive growth and sales. The company’s commitment to sustainable buyer networks and innovative products perfectly complements my competitive drive.

I’m interested in helping Mediastol Corporation in achieving continued growth and success. Some of my past achievements include:

The job description indicates that the sales manager must have at least three years of experience. As a sales manager with five years of experience, I would be a great fit for Mediastol Corporation.

Some of my current responsibilities include:

Closing Section

To make a final strong impression on the hiring manager, end your cover letter with a call to action (CTA) that prompts them to schedule an interview. Avoid simply thanking the manager for their time and consideration.

You can also further emphasize your skills and abilities by including a postscript underneath your closing that describes an additional relevant achievement. This format draws the eye and highlights your qualifications.

I’d like to meet with you to discuss how I can contribute to Morningstar Corporation and its reputation for excellent sales performance and customer satisfaction. Please contact me with a date and time that best suits your schedule.

Mark Thomas

P.S. I’d love to tell you about how I won the Top Sales Recognition Award!

I’d like to discuss my qualifications for this role and learn more about it. Thank you for your time and consideration.

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Sales Manager Cover Letter Example

December 16, 2020 | By the Resume Genius Team | Reviewed by Samuel Johns, CPRW

Sell hiring managers on your expert-level management abilities with our sales manager cover letter sample. Or, save time by using our cover letter builder.

sales manager cover letter example template

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Examples Related to a Sales Manager Cover Letter

Retail Sales Associate Cover Letter

Marketing cover letter, sales manager cover letter template (text format).

Make sure you use proper cover letter format to ensure that your cover letter is readable and professional.

[Today’s Date]

[Hiring Manager’s Name] [341 Company Address] [City, State xxxxx] [xxx xxx-xxxx] [[email protected]]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

In response to the posting for a Sales Manager at Epic Scope Technology, I am writing to demonstrate my interest in this position. Based on my many years in sales, marketing, management, and customer service, I believe that I have the necessary expertise and qualifications to fulfill this role. I am both proficient and competent in my skills and knowledge.

As the present Sales Manager at Babcock & Wilcox, I have had experience in recruiting, training, and developing my sales team nationally. I understand what it takes to manage a team, develop strong relationships with clients, efficiently meet sales quota, and maintain a vibrant and ambitious attitude as a representative for my company.

For the past 7 years as the Director of Sales, I persistently exceeded quotas and generated sales of at least $120,000 per fiscal quarter. I’m confident in my abilities to do the same and perform well for Epic Scope Technology. I’ve also managed a sales team and have trained each of them to be a motivated sales representative for my company. I’ve successfully taught strategic sales and operations to my team, applying effective sales tactics that have proven to exceed quotas. With this managerial background, I can certainly achieve the same as a Sales Manager for Epic Scope Technology.

I understand that Epic Scope Technology is growing rapidly in the tech industry, and you have recently merged with Slackpot Productions Inc. — which has a huge focus in both design and technology. I have been in the product design industry for many years and understand both fields very well. With my industrial knowledge in both design and technology, I can easily and effectively meet sales objectives for Epic Scope Technology.

It is with great interest and enthusiasm that I apply to this position. With my strong work ethic and proactiveness, I believe that I can contribute tremendously to Epic Scope Technology. My sales and managerial background, in addition to my industrial knowledge, makes me the perfect fit for this job.

Thank you for your time and consideration. I sincerely hope you will allow me the opportunity to prove my skills and experience through an interview. I look forward to hearing from you.

[Your Name]

Sales Manager Cover Letter Tips

Learning how to put together a cover letter for the specific job(s) you want will help you land more interviews.

If you’re a strong leader with great sales skills, you’re a great fit for sales manager positions in various industries.

To convince employers you’re what they’re looking for, showcase your sales manager skills in an outstanding cover letter.

Unsure how to effectively present your qualifications for the job? Follow these three tips to write a sales manager cover letter that increases your chances of getting an interview:

Highlight sales manager skills

As a sales manager, you’ll spend most of your time analyzing the performance of individual team members, identifying areas of improvement, and coaching your team on effective sales strategies.

So employers look for a good mix of hard and soft skills to ensure you can execute successful sales plans and motivate team members to meet sales quotas.

Highlight vital sales manager skills in your cover letter to show potential employers you can meet their demands. For example, leadership skills and problem-solving skills are soft skills required to excel as a sales manager.

Here are key sales manager skills to include in your cover letter:

Provide examples of your achievements (with numbers)

Companies rely on your expertise to boost revenue — from creating sales plans to developing and training members of your sales team. So employers need to know you’re results-driven and can make a positive impact on numbers.

In your cover letter, provide examples of your achievements and use numbers to back them up. Quantifying your sales manager skills helps employers visualize how your skills align with their business goals.

Here’s how to back up your sales manager skills with hard numbers:

Emphasize your people management skills

As a sales manager, you’re responsible for building and maintaining a strong sales team. So employers seek people who can monitor performance, uncover opportunities for growth, and provide the right training to develop their skills.

Emphasize your people management skills to show employers you can successfully lead and inspire others to reach their full potential in the workplace.

For example, talk about how you implemented a one-on-one training program, pinpointing roadblocks in performance and facilitating various mentorship opportunities.

More Sales Manager Cover Letters, Resumes, & CVs:

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Sales Cover Letter Examples, Templates and Writing Tips

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

1. Sales Cover Letter Examples

Example #1: mid-level sales candidate , example #2: entry-level candidate (no experience), 2. how to write a cover letter for sales jobs step by step (template), 1. follow formal formatting rules on a sales cover letter, 2. create a professional cover letter header with contact information, saleswoman / salesman cover letter example template, 3. introduce yourself and describe the sales job to which you’re applying, sales cover letter sample: intro statement, 4. talk up relevant sales skills & marketing abilities.

If it’s not an open position but a company that you’re interested in, reference specific information about the company or the market that would affect that company – for example, ‘With your recent acquisition of (blank)...’ or ‘I saw that your competitor (blank) recently launched a next generation product...’ Tom McGee VP & GM of Sales & Marketing, Lucas Group

Example Cover Letter for Sales Associate: Middle Paragraph

Include specific numbers whenever possible to illustrate what you've accomplished. This include sales numbers, people you've trained, customers you speak with on a daily basis. This will give the hiring manager concrete details on your experience. Amy Nguyen Business Communications Lecturer at California State University, Los Angeles

5. Explain Why You’d Like to Sell on Their Behalf

Sample cover letter sales jobs motivation statement, 6. finish using a powerful cta as a value proposition, sample cover letter for sales jobs: call to action & formal closing, was it interesting here are similar articles.

Is a Cover Letter Necessary in 2023? Do I Need a Cover Letter?

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Entry-Level Cover Letter Examples & Writing Guide

Entry-Level Cover Letter Examples & Writing Guide

2021 - Ongoing

2015 - 2021

2012 - 2016

2007 - 2011

Sales Officer Resume Examples & Guide for 2023

Customize this resume with ease using our seamless online resume builder.

Average resume stats for your industry

Top Skills for Sales Officer resume


Cold Calling

Relationship Building

Time Management


Research / Information Gathering.

Critical Thinking

Resume Example Fold Background

Try more resume templates

Traditional Sales Officer Resume Template


Timeline Sales Officer Resume Template

Writing a strong sales officer experience section

Writing a strong skills section for your sales officer resume, sales officer resume header: tips, red flags, and best practices, the ideal summary for your sales officer resume, things to include in your sales officer resume education section, formatting your sales officer resume, additional sections for your sales officer resume, making your sales officer resume creative, what makes a great sales officer resume: key takeaways, industry stats.

According to the U.S. Bureau of Labor Statistics, Wholesale & Manufacturing Sales positions are at a 5% growth rate, which is slower than average. With that said, there are currently 1,625,700 jobs in the market right now. The total number of jobs is expected to increase by 77,600 to 1,703,300 in the period of 2020-30.

What’s more, the median annual wage for the Wholesale & Manufacturing Sales jobs was $65,420 in May 2020. The lowest 10% earned less than $31,950 , and the highest 10% more than $129,200 .

Our conclusion? The Wholesale & Manufacturing Sales job market is wide open for candidates.

Top sales officer sections that make the best resume

what to write in your resume experience section

Sales officer resume experience section: ultimate checklist

Check out the examples below when building your experience section. They will help you stand out!

Include quantitative data throughout your Sales Officer resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!

Action verbs for your sales officer resume

Target Illustration

Recommended reads:

Checklist for your sales officer skills section:

Top skills for your sales officer resume

Business Development

Customer Service

Project Management

Problem Solving.

Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.

what to write in your resume header

Checklist for your sales officer resume header

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

Some companies, states, and countries have policies about identifying information like photos on your Sales Officer resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.

what to write in your resume summary

Mastering the summary section: checklist

Resume summary formula:

Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.

Sales officer resume education section checklist:

Top certifications for your sales officer resume

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Sales Training: Practical Sales Techniques

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Sales Training: How To Close More Sales

Closing Sales: Sales Training Course: Sales Skills; Selling Techniques; Sales Strategies for B2B, B2C Direct Sales

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If you hold a certain major and a minor, your majors should be mentioned first.

What’s worse than a .docx resume? A resume with a poorly chosen format.

In general, there are three basic resume formats we advise you to stick with:

Choosing between them is easy when you’re aware of your applicant profile – it depends on your years of experience, the position you’re applying for, and whether you’re looking for an industry change or not.

The reverse-chronological resume format is just that – all your relevant jobs in reverse-chronological order. It’s great for applicants with lots of experience, no career gaps, and little desire for creativity.

When working with less experienced applicants, we suggest the functional skills-based resume format. It’s great for recent graduates or people with large career gaps. Functional skills-based resumes focus on your personality, the skills you have, your interests, and your education. Ultimately, the idea is to show you’re the perfect fit without putting too much emphasis on your work experience (or lack thereof).

If you’re in the middle or are generally looking to make your resume feel more modern and personal, go for the combination or hybrid resume format. It offers the best of both worlds by combining sections focused on experience and work-related skills and at the same time keeping space for projects, awards, certifications, or even creative sections like ‘my typical day’ and ‘my words to live by’.

hybrid (combination) resume format built on Enhancv platform

Sales Officer Resume Formatting Checklist

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.

In some cases, especially when it comes to entry-level positions, adding more sections beyond the usual ‘experience’, ‘skills’, and ‘education’ works well in your favor. Such additional sections will help you paint a fuller picture of who you are in the recruiter’s head.

Here’s a list of fun yet informative additional sections for your resume:

We know too well that recruiters go through tons of resumes every day. The worse part is, they often need to hire people for different positions and teams. So how do you make yourself stand out in such cases?

By adding a dash of creativity to your Sales Officer resume . It can be in the form of a colorful layout, a section describing your typical day, or even a picture of your favorite book – you decide!

Just make sure that the levels of creativity match the industry, company, and position you’re applying for.

day of my life on resume   Enhancv resume section

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Sample Sales Cover Letter

sales professional sitting at office computer

The sales industry offers various job opportunities and, no matter which one you pick as your future career, sending a sales cover letter along with your resume will give your application a boost. A cover letter is your opportunity to showcase your salesperson skills, only this time you are the product the reader must want to know more about. Give recruiters more information about certain accomplishments, experiences, and competences of yours that match those of their ideal candidate.

Your application will rarely go unnoticed when you write a unique and compelling sales cover letter that adheres to these top tips:

To catch your reader’s attention, include specific examples of work situations and how you used your skills to save the day, and add numbers to quantify your successes. These could be:

Sales Cover Letter Example

Joey Potter

Miami, FL 00000 | 555-555-5555 | [email protected]

July 27, 20XX

Ms. Hiring Manager’s Name

VP of Sales

Company One

55 East Second Street

Miami, FL 00000

Re: Territory Sales Manager, Advertised on Monster

Dear Last Name:

As your next territory sales manager, my focus and energy would be directed toward achieving the same multimillion-dollar growth for your southeast territory that I have delivered for my current and former employers.

I am a dedicated sales professional with experience propelling my assigned regions to record-setting revenue results. I oversee top-producing salesforces; multi-state territories; and retail, wholesale, and distributer channels.

In my present role as sales territory manager at Company Two as well as in earlier sales positions, I have consistently met or exceeded quotas and expectations. For example, I have:

Regarded as an expert in consultative sales, account management and salesforce development, I am driven to sell, enjoy teaching others how to sell and take pride in serving my customers and channel partners with excellence.

I look forward to discussing plans for generating new business opportunities within Company One’s southeast territory, and I have some ideas I would like to share with you. The best way to reach me is my cell (555-555-5555) or email [email protected] Thank you for your time!

The territory sales manager cover letter above is an example of a sales cover letter containing the key elements and demonstrating the standards described in our “ how to write a cover letter ” guide. Use the sample as inspiration to get started on your own.

There are many occupations in the sales industry and, according to the Bureau for Labor Statistics, some of them will see faster job growth in the next decade. This is true, for example, for travel agents and financial services sales agents for which predicted growth in employment is 20% and 10% respectively.

Monster data shows that the national sales manager salary averages $74,290 per year within a range of $45,537 to $109,506. Other well-paid jobs in sales with salaries averaging over $80,000 per year include sales operations manager, solution sales engineer, and director of sales. Discover how much you could be paid working in the sales industry when you search your role and location on Monster’s Salary Tool .

These are the areas with the greatest demand for sales professionals:

Browse all the sales jobs available on Monster to discover more locations where you might find a good fit.

Use Monster’s Expert Services to Optimize Your Sales Cover Letter and Resume

Meet Monster’s team of experts who are ready to polish your resume and cover letter so it easily sells your skills and experience. We also help you effectively demonstrate the value you'd bring to a team. You can’t go wrong with Monster's resume writing services as we offer a 60-day 100% satisfaction guarantee and we’ll rewrite your documents for free if you are not happy with the results.

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Sales Executive Cover Letter Example + Tips

Many job seekers treat a cover letter like an annoying formality when applying to a job. But the fact is, a well-crafted cover letter can be just as critical to getting the job as a good resume. It also gives your future employer an idea of your communication abilities. Set aside time to map out your cover letter, ensuring that it’s tailored to make the most impact. The following free sales executive cover letter sample is an example of a cover letter done right.

Dear Mrs. Jackson,

In the business world, having a strong, clear relationship with your clients is critical to overall success. I would like to bring my considerable skills in communication, sales negotiation, and account management to a position as sales executive with your company.

With more than 15 years of experience, I am highly skilled at lead generation, determining client needs, and all aspects of high-level sales. In addition, my diverse positions have allowed me to specialize in negotiation and planning, and I consistently exceed business goals.

The advertised role requires a high level of experience cultivating sales relationships from the ground up. I’m pleased to say that I am exceptionally skilled at developing new opportunities through diverse methods, including cold calling and online professional networking. My hands-on talents also include developing territory plans and creating and delivering executive-level business presentations.

I offer a unique combination of sales and communications skills that I believe make me an ideal fit for your sales executive position. Please see my attached resume. I would love to meet and discuss this job opportunity further. Thank you.

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Our builder contains expert tips to help you feature the right content in your letter — every step of the way.

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Create and save as many versions of your cover letter as you want.

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Create a unified “look” for your job application by using our Resume Builder to create a resume that matches your cover letter’s design.

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What to include in a sales executive cover letter.

Overall, your version of this free sales executive cover letter sample should be exceptionally clear and concise. Communication is a critical skill for a sales executive. Tailor your language to reflect the clarity and professional tone you take during client negotiations. Make sure your letter is friendly but not overly long as well. Close by summarizing your skills and thanking the reader for their time.

Industry Specific Skills to Include

It’s important to avoid a generic document. Instead, tailor your cover letter to mention skills and abilities that are directly applicable to the job. List some of the qualities mentioned in our free sales executive cover letter sample above or consider a few of the key industry skills below:

● Persuasiveness: You will need to be able to help potential clients see the value of your goods or services. ● Strong communication: Personality is big in sales. You should be comfortable communicating complicated concepts in a clear and friendly manner. ● Analytical skills: Effective sales associates are able to compile data and interpret trends in consumer behavior. ● Decisiveness: You will need to be able to show your willingness to use available information to make key decisions quickly.

Related Skills

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cover letter for sales officer

Sales Manager Cover Letter Example

Sales Manager Cover Letter Example

How you target your message is at the core of a sales manager’s craft. A sales manager cover letter enables you to do exactly that when pursuing the perfect job, unconstrained by your resume’s limitations.

Here’s the thing: all sales managers recognize an empty sales pitch when they hear one. When you are selling your ability to sell to others, it is not enough to list your achievements. What counts is the difference you make to the sales process — something  that's hard to convey in the rigid structure of a resume. 

A job-winning sales manager cover letter goes beyond the circumstantial factors of selling success. After all, anyone can sell an amazing product in economic boom times. It details just how you improve sales outcomes and delight customers over and above what the competition can manage. This is not about selling ice to Eskimos. Eskimos don’t need ice. An effective salesperson who is going to attract repeat customer must chat to each tribe of Eskimos and understand their needs to see if there is a fit.

The most successful cover letters tell the sales manager's story in such a way that it dovetails perfectly with the target job requirements. Their experience might not be a perfect fit, but the cover letter's free-form style allows for some creative interpretation. 

Resume.io is here to help with every cover letter preparation step. Our job-winning resources include more than 125 occupation-specific writing guides and free cover letter examples . In addition, we offer formatting advice, plus field-tested templates and builder tools to help you create both resumes and cover letters.

This writing guide, along with the corresponding sales manager cover letter example, will help you write a cover letter to close the most important deal in your sales career. We’ll discuss:

Core considerations for a winning sales manager cover letter

What is the number one message for a sales manager.

First things first ... your sales manager cover letter is like any form of selling: the art of persuasion only comes into play after understanding.

In a world where we are limited by time and energy, any activity that wastes either commodity sucks the potential out of your day. It is bad enough to make poor choices for yourself, but when you end up wasting other people's time or energy, they won’t thank you. We’ve all been in that car showroom, politely listening to a salesperson when all we really want to do is have a quick browse and let our imaginations go a little wild.

Sales people must make sure all their customer interactions are worthwhile — for both parties. Your persuasive skills might be top-notch, but if you don't take the time to understand whether your customers have any interest in purchasing (at some point), you will be wasting both your time and theirs. 

Your sales cover letter must convey that listening to understand your customers' needs and wants is your top priority. But just saying so is not enough. Sales is about showing, not just telling. So as a powerful self-selling tool, your cover letter must include examples of your effectiveness in digging deep to understand exactly how to exceed a customer’s needs.

Don’t be afraid to sell yourself as hard as you can. Don’t be shy.

Expect any future boss to only spend a minute or two reading your cover letter, and even then, likely just skimming. So there is no place for subtlety or intrigue in your cover letter sales pitch. Make your “why” jump off the page. Be bold and ensure every sentence has a purpose. 

The purpose of your sales manager cover letter is to open the door to a more detailed personal conversation at the interview stage. You will be up against so many other candidates trying to catch the same employer's eye. 

Use the cover letter as a piece of selling dynamite to blow your competition out of the water. Or at least make sure the wording is strong enough to get yourself on that interview list.

Secondary purpose — the art of influence

Sales professionals are masters of the dark arts of influence. They have a way of leading you in the desired direction while seemingly walking by your side. They use empathy to disarm you and language to persuade you, at all times nudging you along the journey to purchase their product or service. It might not be today, and it might not even be next month, but their actions will make you more likely to buy at some point.

As a sales manager you know your craft and are deliberate about your intentions. Underpinning the subtle art of  winning over customers is a significant degree of behavioral science. Your awareness of that needs to come across in your cover letter. It should at least hint at any cutting-edge sales training you've completed, or maybe mentio some favorite industry-appropriate sales methodologies. Sales is not a passive process. If you come across as a curious “student of sales” on a journey of continuous improvement, potential employers will know they are taking on someone who will seek to find every possible way to make sales and retain customers.

Your cover letter text will be all the more impressive in giving sales-savvy readers a sense of your proven sales techniques. Be proud of your success stories and show confidence in your ability to replicate them for this prospective employer.

Every sales manager knows that the delivery of any sales pitch does not come in a monologue. There is often a back and forth that can last for weeks or even months before a successful sale. Just as their sales process is structured, so their sales application letter should follow a set format for maximum impact.

For additional inspiration, check out some of our related writing guides and cover letter examples in the sales category:

Best format for a sales manager cover letter

Just as the sales process is structured, your sales manager cover letter should follow a set format for maximum impact. Each of the following components serves a purpose.

You'll find an overview and general advice in our overall guide to writing cover letters . Here, we'll explore each cover letter section in a sales context, step by step. Let's get started.

Dear Mr. Hunter

When you are competing with your rivals to sell empty space on a container ship, the basic variables of service and cost mean that sales managers need to convince customers that working with them is worth paying for. I sell my colleagues rather than my containers.

Increasing the ocean freight customer base by an average of 25% over the past five years, running at 92% annual client retention and increasing annual profit growth per customer by 16% demonstrate that I understand the subtleties of selling freight forwarding. Delighting a freight customer is about far more than availability and pricing.

As Crano Freight is expanding their routes in the Far East, I hope that my B2B sales experience in the region may prove useful. I have networked here for the past decade, speaking at transport conferences, building relationships with 250+ importers and exporters and doubling market share from 4% to 8% over a six-year period. As a student of the intricacies of the Chinese tender process, I understand how to influence effectively.

Crano encourages a winning mentality at work, and I would fit in well:

Seeking to understand the precise requirements of each customer is the key to finding those critical negotiation levers and squeezing the potential out of every opportunity. I enjoy the role most when I am managing a fluid sales process rather than simply reacting to leads.

I was referred for the role by one of your current sales managers (David Lantink) and I hope for the opportunity of an interview to see why he loves working for you so much.

Best regards,

Sofia Turner

Cover letter header

Any purchase decision should be made as simple as possible. Just as the “buy” button is logically and conveniently located in an online store, so should your sales manager cover letter header contains the most important information — who you are and how you can be reached. This makes it easy for the reader to act immediately and get in touch with you at any moment during the recruiting process.

Don’t assume that it suffices to have your contact information only on your resume, or that recruiters can find you easily on social media if they are so inclined. It is expected that your cover letter should contain your name, email address and phone number, visible at a glance. After all, the goal is to pique the hiring manager's interest enough to invite you for an interview.

There's also a psychological reason for the header's importance. Basic cognitive science shows that people need a mental pause before digesting important information. The header section incorporates white space that will be swiftly scanned, but imperceptibly slowly enough for the reader's brains to anticipate something important is coming next. In fact, the average cover letter contains approximately 30% white space — further accentuating the importance of what has been written.

Finally, there is a technical reason for including your contact information in the header section. Many recruiters and employers use applicant tracking systems (ATS) software to scan resumes and cover letters. Properly formatting the header information on both documents means these important details will not fail to be captured.

The aim of the cover letter header: make the "purchase" decision as easy as clicking a “buy” button, give the reader time to pause and allow the ATS to pick up the information it is looking for.

Cover letter greeting

Getting the greeting of your sales manager cover letter wrong calls into question your entire sales approach. As trivial as the salutation may seem, you do not want to jar the reader’s attention with a misstep.

If the job application instructions mention a specific person, that is who you should address by name. There would be nothing thing worse than for your cover letter greeting to be generic  when other candidates address theirs to a specific person. And if you are determined to greet the reader by name, do your research to ensure it is the correct addressee.

Also be careful in deciding whether to follow standard practice with the more formal “Dear Ms. X" or "Dear Mr. Y," as opposed to the informal “Hi” or "Hello" before their surname. If you aren't sure whether the corporate culture is casual enough, always err on the formal side. In the same vein, don't address recipients by their first name even you've corresponded previously. First-name email greetings are fine if you know each other, but not in the formal context of a cover letter that may be read by other people.

If you cannot determine the cover letter recipient's name, or even the job title, the next-best option is to write “Dear Company Name team.” Anything friendlier than the impersonal “To whom it may concern” is preferable, so you sound like a human being seeking to connect with the reader.

The aim of the cover letter greeting: setting the right communication tone should be familiar to a sales manager, as reflected in a cover letter that starts off on the correct note.

Dear Mr. Hunter,

Cover letter introduction

The first sentence of your cover letter sets the tone for the employer's first impression. Just as the first salvo of sales patter should contain your core message, the opening of your cover letter should hint at why you are the best choice for the role.

Sales people have a lot on their plate, so if your cover letter introduction fails to grab their attention, why would they not simply stop reading and move on to someone else's application or something else altogether? There is no rule that anyone has to read your cover letter or resume. It is a choice that hinges on the content being relevant and interesting. 

A sales cover letter introduction must answer the recruiter's most important question: do you put your employer’s bottom line at the heart of everything you do? Even with all the fancy sales pitches and organized planning, if you are not squeezing the potential out of every sales opportunity, losses are left on the table that your competitors will take advantage of. Be a winner — show that you are relentless in your pursuit of growth.

A sales manager needs to “manage” the sales process, not just react to leads coming into the business. Your cover letter introduction should touch on how you do that better than your competitors. Be different from them. Sound better by avoiding the standard lines.

The aim of the cover letter introduction: That you will make more money for your employer than anyone else should come across front and center at the top of your cover letter.

Cover letter body 

The body of a sales manager cover letter is where you justify why you should be hired.

This is no place for empty bluster and wishful thinking. Show that you understand your future employer's specific sales challenges. Offer real examples of your previous successes delivering value in similar circumstances. Selling is an immensely complex undertaking. Whether it's goods or services, you must prove that you understand the nuances of what your future employer is selling.

Secondly, it would be a strange oversight not include some numbers and growth figures to illustrate your past accomplishments. All sales managers live and breathe their targets, so the omission of that information in your cover letter will seem suspicious. Percentage growth figures provide context to the sales numbers so the scale of your achievements is clear.

It is equally critical to mention your relationship-building skills. Sales managers spend much of their day communicating with customers and prospects, so a prospective employer must understand that you derive success from dealing with others. Cite deals that involved complicated relationships or relied on your negotiation and influencing skills to hit sales goals. 

The aim of the cover letter body: Demonstrate understanding of what awaits you, be loud and proud about the sales numbers and growth you have achieved and don’t overlook your magnetic people skills.

Cover letter conclusion and signature

The conclusion of your sales manager cover letter is where you end with a strong final impression. If you have covered the bases of being great salesperson who is a perfect fit for this job, maybe leave prospective employers feeling passionate about their product or service. 

Conveying this affinity for the product or service will be vital during the job interview you aim to get. Your cover letter conclusion should leave no doubt about your motivation to sell it.

Finish with a call to action. Make it clear to hiring managers that you are mustard keen to attend an interview. Let them feel that theirs is the only company you wish to join. Make them feel special.

The aim of the cover letter conclusion: Allow you passion for this sales role come through by expressing that you love and believe in the product or service you will be selling.

Writing psychology – reach out to the employer's "inner buyer"

It is not often that sales professionals are in the position of “buying” something themselves, so when they are looking to take on a new sales team member, the roles are reversed. They will be looking for the sales qualities that they value in themselves. 

This varies depending on the industry and product or service, but there are a number of evergreen sales “buttons” that your sales manager cover letter should seek to press:

Common mistakes in a sales manager cover letter

Sales professionals are well-versed in taking care in their written communication, but it's still worth pointing out that their cover letters will therefore be analyzed with a fine-toothed comb. Any missteps and errors will be harshly judged. The following reminders may seem obvious, but are you really sure that you have avoided these pitfalls?

Key takeaways for a sales manager cover letter

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Sales Cover Letter: Sample & Complete Guide [20+ Examples]

Sales Cover Letter: Sample & Complete Guide [20+ Examples]

Christian Eilers, CPRW

As seen in:

You're about to make a great sales cover letter . But first, think about this:

You could sell a PC to Tim Cook.

You could sell sand to a camel.

You could sell an iPhone to a Luddite.

You’re a salesperson, and you’re good at it.

Now, the only thing left to sell is your cover letter to the hiring manager.

We’ll show you how to write a cover letter sales managers will love so you get a chance to wow them at the sales interview for WHSmiths jobs, H&M vacancies, or anything else!

This sales and marketing cover letter guide will show you:

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

sample cover letter example

Sample cover letter for a resume— See more cover letter samples and create your cover letter here .

Need to get more specific? Check out these cover letter examples:

Want to explore your options further? See our full selection of cover letter examples for every career:  Best Cover Letter Examples for All Professions .

What’s the Best Structure for Sales Cover Letters?

Above, you just witnessed our take on a sales cover letter that sells.

But what was so great about it?

Was it the intro? The template? Maybe the closing?

The answer is yes—it's all of these things. A great cover letter for sales jobs is one that is structured just right and which is pitch perfect .

Here’s what you should include on a cover letter in sales:

That’s our recommendation on what to put in the perfect inside sales or outside sales cover letter. It’s kind of like the BANT framework , but to get the sales job.

Make sure the related resume for sales positions is in tip-top shape, as well:

How to Address Your Sales Cover Letter

To start a cover letter for sales jobs, first create a header section with the contact details of you and the recipient. 

Your Personal Details

At the very top of your sales cover letter, aligned to the left, is where you'll add your contact deets. Include your name , email address , and phone number , and a LinkedIn profile URL .

Optionally, you could choose to add your mailing address, job title, or branding statement.

Make sure it matches your sales resume to offer the sales manager a unified package.

Pro Tip : Don’t add the remainder of your social links, profile URLs, and portfolio information with your contact details as you did on your salesperson resume, unless the account executive cover letter template you choose includes an area for them .

The Date of Writing

A formal letter, such as a cover letter, requires a date:

September 1, 2019

Whether you’re a director of sales or a store assistant, the date of writing is important on any formal letter (and a sales associate cover letter is a formal document).

Their Details

Next, add the addressee, which, in your case, is the hiring manager, sales executive, or HR director. Follow that up by inserting the company address just beneath.

Here’s what the finished sales associate cover letter address area might look like:

address area on a cover letter

Addressing your cover sheet for resumes the wrong way is just like not including one at all, so make sure you get it right: How to Address a Cover Letter: Sample & Guide [20+ Examples]

Starting Off on the Right Foot

The opening area, whether its a business development rep cover letter or a sales development rep cover letter, is super important to get right.

Its prominent location ensures that it gets the most eye time, and if you’ve got to hook them here if you want a shot at them reading the rest of it.

Greeting / Salutation

Say you’re cold calling. After it rings on their end and they pick up, you just launch into your spiel: Hello, so would you like to buy our cutting-edge...

You can see why that wouldn’t work, right?

You’re looking for conversion, not churn, and on your sales rep or sales manager cover letter, the same rule applies.

Finding the name of the dear hiring manager makes the difference between it feeling personalized and it seeming like it was mass-delivered to the entire sales district.

First names work miracles, as they immediately grab the attention of the Head of Sales or HR manager. But, you can be more formal and use their last name, if need be.

If you're unable to locate their name, don't stress. We've got some other ideas: Cover Letter Introductions [20+ Examples]

Introduction Paragraph

The opening statement on a sales associate cover letter should be like the irresistible first line in any great sales proposal.

There are plenty of ways to go about this, but as long as they grab the hiring manager’s attention and makes them want to read further, you can’t go wrong.

Here's a great sales account manager cover letter example opening:

As a longtime user and fan of Lansing’s peerless software offerings, I was thrilled to see the opening for an SaaS sales account manager. With my experience as an award-winning salesperson at AWS, I know I can use my skill set and product knowledge to become a valuable member of the Lansing sales team.

This sales resume cover letter sample is written about the company specifically. It gives a seductive taste of why you’d be perfect for their sales team.

It’s not only a great opening paragraph, but it’ll make them want to read more!

For other intriguing ideas, see: How to Write a Cover Letter: Sample & Guide [20+ Examples]

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

Create the perfect resume

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

You + Company = Perfect Sales Partnership

It’s a hirer’s market .

The odds don’t seem to be in your favor, but don’t stress.

You’ll be one of the few who wrote a cover letter, and the only one who did it so masterfully.

These next two areas (a paragraph for each is suggested) give you plenty of room to motivate them to hire you; after all, a cover letter is also known as a motivation letter or letter of motivation . 

Why You’re Perfect for Them

You’ve stunned them with that seductively sick sales start.

Now, time to quickly and expertly reel them in by showing how you’re the perfect fit for their sales team.

Here’s what a job applicant might say on a sample sales account manager cover letter:

At my current role with AWS, I have many responsibilities and achievements that would translate well into a role with Lansing. AWS has numerous software and cloud services, many which have counterparts at Lansing, such as their virtual machines and the machine learning catalog. On top of that, my accounts there have often all been lucrative clients for the company, and I’m sure that I could achieve similar results at Lansing, such as:


See that cover letter sample for job applications in sales? With this compelling paragraph, they see that your acquired sales associate skills and sales experience makes you the ideal new hire for the sales job. Also, you prove it with quantifiable numbers.

Pro Tip : Remember using keywords on your resume ? It’s one of the most important ways to make sure it’s tailored . Add them on your inbound or outbound sales cover letter, as well.

Why They’re Perfect for You

You gave a powerful spiel just now. Good job! But now they look at you, the salesman or saleswoman, and get a bit guarded, like I wonder what’s in it for them?

It’s the same when applying to sales positions.

They already know money is a key part of why you’re selling them, but if that’s all there is for you, they’ll choose someone else. They don’t want to feel that you’re only in it for the money. You told them why you’re the best possible future salesperson, so now explain why this sales job is perfect for you:

Obtaining the SaaS sales account manager position at Lansing would be a dream turned reality. I’ve been a years-long fan and user of several of your consumer offerings, and there is no other sales team that would make me as excited to work for. Should I be honored with being chosen for the sales position, I’d certainly be the envy of my friends!

How about that cover letter example for job applications in sales?

You’ve praised the company and explained why their sales team is the only one for you—the VP of sales or the hiring sales manager will feel like they just earned one hell of a commission after finding your cover letter!

Here’s a kicker for you. We’ve got a wealth of tips on these two central resume cover sheet paragraphs and on writing a senior or junior sales cover letter that will let you stand out: 35+ Successful Cover Letter Tips, Advice & Guidelines

A Compelling & Strong Finish

You’ve come so far, but don’t blow it yet by losing that momentum before you cross the finish line.

Summon that second wind so you can end it with a powerful closing statement.

Use a potent closing sentence or paragraph to quickly tie it all together:

I would welcome the chance to discuss your current software sales objectives and show you how my successes at AWS can translate into growth and increased customer retention for Lansing.

This sales cover letter sample was easy-breezy, right? You wrapped it up with a bow by summarizing your cover letter in sales and then leaving the decision in their hands. For them, all they see is up and to the right!

Complimentary Close

A closing sentiment followed by your name seals the deal.

Here’s how complicated that is:

Zosia Marigold

Not complicated at all, right? That closing sentiment (“ Sincerely ” here) is known as a complimentary close or complimentary closing, and that is then followed by your John Hancock to end the cover letter.

Ending strongly on a cover letter for retail sales positions or commercial is just as critical as an attention-grabbing start, like the perfect value proposition. Read this for more tips and examples: How to End a Cover Letter: Sample & Complete Guide [+20 Examples]

A Postscript to Seal the Deal

Wait, you said we were done!

I know, but just hear me out for one more moment, if you will.

Adding a P.S., though not necessary, is a great writing hack when preparing a sales cover letter. Every great cover letter for salespeople contains a postscript.

Here’s what I mean:

P.S. I’d love the chance to sit down with you over a coffee and go over how I can bring similar results (12% increase in retention) to your company, as well.

A postscript near the end of a salesperson cover letter is a great way to seal the deal so you can get paid for sealing deals!

Key Takeaway

Writing a job converting sales cover letter wasn’t as complicated as you thought, now, was it?

Just remember to keep these points in mind for a successful cover letter for sales jobs:

Start with a bang —Your opening statement on your selling cover letter is important because it’ll determine if the VP of Sales or Director of Sales reads any further or slams the door in your face.

Show you belong together —This is your sales pitch, your spiel. Use the body area to show (and prove!) that you’re a perfect fit for the company and they’re the ideal sales team for you.

Finish strong —You held their attention to the end, but use a strong ending so they’ll be sure to move on to your resume and a lucrative sales interview.

Now you have a cover letter that’ll surely take you from Closed-Lost to Closed-Won in the company’s hiring funnel.

Have any questions on how to write a sales cover letter? Not sure how to address a cover letter for sales assistants, start your body paragraphs, or end your cover letter in a strong way? Get at us in the comments below, and we’ll answer your question. Thanks for reading!

Christian Eilers, CPRW

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  14. Sales Manager Cover Letter Sample

    My sales and managerial background, in addition to my industrial knowledge, makes me the perfect fit for this job. Thank you for your time and consideration. I sincerely hope you will allow me the opportunity to prove my skills and experience through an interview. I look forward to hearing from you. Sincerely, [Your Name]

  15. Sales Manager Cover Letter (With Examples)

    Sales Manager Cover Letter Opening. Start with the basic contact information for both you and the company you are applying to at the top of the letter. You want to make it as easy as possible for a hiring manager to contact you. Address your cover letter to the hiring manager by name if at all possible. If you don't know the hiring manager ...

  16. Real Sales Manager Cover Letter Example for 2023

    Cover letter examples by industry Entry Level Sales Vp Of Sales Regional Sales Manager Director Of Sales Sales Consultant Car Salesman Sales Director Outside Sales Sales Engineer Sales Associate Sales And Marketing Sales Person Insurance Sales Sales Analyst Head of Sales Salesman Sales Supply Chain Sales Representative Inside Sales

  17. Sales Cover Letter Examples, Templates and Writing Tips

    Here's her sample sales representative cover letter: Example #2: Entry-Level Candidate (No Experience) Melissa Rios 443-578-7446 [email protected] linkedin.com/in/melissarios September 25, 2019 Cynthia Kirkland Sales Director Furious Flavors Drink Company 469 Hewes Avenue Baltimore, MD 21201 Dear Cynthia:

  18. Sales Officer Resume Examples & Guide for 2023 (Layout, Skills

    Writing a strong sales officer experience section Sales officer resume experience section: ultimate checklist Use no more than 4-6 bullet points per position; List relevant positions and situations that add value to your application; Describe situations, tasks, actions, and results (the S-T-A-R method);

  19. Sales Officer CV Example

    A sales officer plays an integral role in an organization by leading sales efforts, developing quotas and goals, and encouraging team members to provide optimal customer service. As a sales officer, you may work directly with customers or client accounts to verify their satisfaction and facilitate the delivery of services.

  20. Sample Sales Cover Letter

    Close your sales cover letter with enthusiasm for the opportunity and a call to action inviting the hiring manager to reach out for a follow up. To catch your reader's attention, include specific examples of work situations and how you used your skills to save the day, and add numbers to quantify your successes.

  21. Free Sales Executive Cover Letter Example

    The following free sales executive cover letter sample is an example of a cover letter done right. Dear Mrs. Jackson, In the business world, having a strong, clear relationship with your clients is critical to overall success. I would like to bring my considerable skills in communication, sales negotiation, and account management to a position ...

  22. Sales Manager Cover Letter Example

    Use this Sales Manager cover letter example to finish your application and get hired fast - no frustration, no guesswork. This cover letter example is specifically designed for Sales Manager positions in 2023. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

  23. Sales Manager Cover Letter Examples & Writing Guide

    Here's how to write a cover letter for a sales manager job application: 1. Use the perfect sales manager cover letter format and layout The layout of your cover letter: 3-4 paragraphs. Cover letter line spacing: 1 to 1.15. Cover letter font: professional selections (Book Antiqua, Verdana, Noto, Garamond). Margins: 1 inch on every edge.

  24. Sales Cover Letter: Sample & Complete Guide [20+ Examples]

    Adding a P.S., though not necessary, is a great writing hack when preparing a sales cover letter. Every great cover letter for salespeople contains a postscript. P.S. I'd love the chance to sit down with you over a coffee and go over how I can bring similar results (12% increase in retention) to your company, as well.