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YouTube for Brands

Related Work

Case Studies

Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue

To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites

Turning the page: How a traditional newspaper became a multimedia brand

ABS-CBN embraces digital video and explores new ways of engaging audiences

Advance tests a new digital video format to tell stories that engage local audiences

Arena Holdings invests in human resources, technology, and training to elevate the quality of their digital journalism

Thairath creates an online marketplace for digital news footage to empower freelancers and broadcasters

Asianet News develops an AI translation engine to automatically convert videos into different Indian vernacular languages

The Atlantic experiments with content formats to help grow YouTube subscriber base

Atresmedia leans into native digital video and grows online audience

Band integrates a diverse video team into its newsroom and creates digital-first content to engage young audiences

Digital native BhaDiPa engages young people in news and current affairs through live stream town halls and infotainment formats

Bloomberg creates high performing video formats for audio podcasts

Brut adapts its content formats to deepen engagement with the YouTube audience

BuzzFeed News builds a video newsroom and experiments with formats to improve YouTube performance and grow subscriber base

CBS News develops an app feature to alert audiences about live events and breaking news

Channels TV lays the foundation for sustainable digital video operations

Ciaopeople invests in digital video capabilities to go live 24/7

Complex Networks experiments with new formats to bring hard news topics to life

Dagbladet uncovers the formula for live breaking news and significantly grows audience

DataBaaz uses data-driven digital video storytelling to highlight important issues to Indian youth

EBC leans into livestreaming and increases audience engagement and revenue

The Economist tests a multi-format content strategy and drives huge channel growth

News agency Europa Press empowers reporters to transition from text to multimedia reporting

EWN invests in digital video capabilities to increase the quality and quantity of video production

Factly uses digital video to make complex government policies and processes accessible to a broad audience

Filo.News expands digital video capabilities, experiments with new formats, and sees huge audience growth

The Financial Times hones its digital video strategy and explores new formats to grow audience loyalty

FiveThirtyEight doubles down on its YouTube presence to drive channel growth

Fox leans into latest YouTube tools and features to grow subscribers and revenue

Gaon Connection expands its rural journalism initiative and gives a voice to community journalists throughout India

Gedi makes live video the cornerstone of its digital offering and drives growth across brands

Global News restructures their digital video team and experiments with new formats to grow channel

By leaning into digital-first video, GMA reinvigorates their traditional media brand, engages a new audience, and reduces production costs

Graham Media Group overhauled technology infrastructure to empower local newsrooms

Grupo América transitions from a traditional media publisher to a digital-first organization

The Guardian invests in digital video to drive audience growth

The Guardian Nigeria builds a digital newsroom and establishes their voice in the digital video news space

The Hill invests in building its YouTube channel to better engage audiences and drives impressive growth

HTV integrates digital video into its TV newsroom and launches a YouTube news channel

HugoDécrypte experiments with new formats to make news and current affairs more accessible to younger audiences

Imagen Digital experiments with digital-first video formats to better engage YouTube audiences

India Today expands eight local channels under the "Tak" brand and grows its digital audience

iNews trains hundreds of young reporters to publish news videos shot on smartphone

Jovem Pan undergoes a digital video transformation to grow its multi-platform news content

JTBC integrates digital video into its newsroom and tests new formats to engage younger readers

Kompas TV invests in smartphone journalism and grows audience and revenue

kumparan empowers regional journalists and increases the quality of video content published on its platform

La Nación establishes a digital video team and tests new formats to help reach a younger audience

Legit.ng invests in digital video capabilities and engages the Hausa-language community

Le Monde engages new, younger audiences by experimenting with new digital video formats

Grupo Milenio experiments with an evergreen 'soft' news format to engage new audiences

MyNews experiments with formats, channel memberships, and new partnerships to drive sustainable growth

Narasi empowers investigative reporters and community correspondents, and drives channel growth

NBC News introduces new AR capabilities to enhance news content

NDTV aligns TV and digital video to drive platform interactivity and audience engagement

The New York Times leans into YouTube's audience engagement features to drive growth

The News Lens invests in digital video capabilities and creates a membership program to drive non-ads revenue

Nexo invests in digital video capabilities to increase YouTube presence and grow audience

NOS experiments with digital-first formats and forges strong connections with viewers

Nyoooz develops an app to help local Hindi-speaking field reporters more easily create video content

PBS NewsHour evolves digital video to meet the demands of today's audiences

Postmedia creates a new video-first brand to connect with younger audiences

ProPublica unleashes the power of digital video for investigative journalism

Refinery29 empowers digital video journalists and experiments with new formats

Grupo Reforma transition to a multimedia newsroom and grows its audience

YouTube creator Phil DeFranco launches a new brand and channel to expand news network

ShepHertz helps regional publishers across India with digital video transformations

SCMP invested in digital video tools and a world-class team to build up a broad, global YouTube audience

SPIEGEL TV combines archival footage with bespoke digital video content to test new formats and engage younger audiences

Stern experiments with content formats to drive engagement with younger viewers

Sure and Share Center launches a new YouTube channel to publish fact checking videos

TBS develops a virtual newscaster to more efficiently create digital video content and reach younger audiences

Telefe Noticias centralizes digital video workflows to help newsrooms efficiently and effectively tell local stories

Telemundo formulates plan to test Youtube-first series to engage a new audience

TKM finds innovative ways of video news storytelling to engage young audiences

Tribune leans into digital video and gives underrepresented people and issues a voice

TV Asahi integrates YouTube and Google maps in a new website to commemorate the March 2011 earthquake

TVO invests in digital video capabilities to give underrepresented Indigenous groups and communities an online voice

tvOne invests in digital video capabilities and partners with new creatives to reach younger audiences

Video Volunteers upskills community journalists to help them tell local stories that appeal to wide audiences

Vox experiments with YouTube memberships to deepen relationships with loyal fans

VTC establishes a dedicated digital video newsroom and drives channel growth

The Washington Post develops a new industry-standard taxonomy for video fact checking

The Young Turks creates an online training program to empower aspiring local digital video journalists

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