Cookie settings

This site uses cookies to ensure you get the best experience on our website. To learn more visit our Privacy Policy

Marketing Cover Letter—Examples & Tips [also for Interns]

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

1. Marketing Cover Letter Examples

Example #1: mid-level marketing job candidate, example #2: entry-level marketing cover letter with no experience, 2. how to write a cover letter for marketing jobs step by step (template), 1. format the marketing cover letter as you would a business letter, 2. create a great marketing cover letter contact info heading, marketing cover letter header template, 3. introduce yourself & identify the position being applied for, marketing cover letter sample: opening statement, 4. market yourself with your marketing skills & strengths, cover letter for marketers and marketing managers: middle paragraph.

Call me old fashioned, but I love a good cover letter. For marketing professionals it's the perfect place to add color to your accomplishments and show some of your personality and creativity. I especially admire candidates who use the opportunity to highlight what makes them the perfect fit for the role, whether that's an overview of their design skills (with links to their online portfolio), their philosophy when it comes to social media (with links to the pages they've managed) or why they love SEO or keyword strategy. A resume is obviously where a deeper dive into tangible tasks and responsibilities should take place, but for creative roles, a cover letter is where someone can truly shine and set themselves apart from the competition. Elizabeth Spayne VP of Marketing at The Planet Group

5. Explain the Reasons Why You Want to Work on This Particular Marketing Team

Sales and marketing cover letter example: motivation statement, 6. end using a professional sign-off & clear call-to-action, sample marketing specialist cover letter: call-to-action & close.

Hiring managers will be looking to see if the style and tone of the covering letter matches what they’re looking for within their marketing department. Marketers would therefore be wise to do their research and seek out marketing activity and campaigns produced by the company (such as on their website, social media channels or via email) and emulate the style and tone used. Conversely, they could also look to demonstrate how they could bring something different to the company, team and marketing efforts as this could be a point of difference that other marketing candidates may not offer. Lars Herrem Group Executive Director at Nigel Wright Group

Was it interesting? Here are similar articles

Is a Cover Letter Necessary in 2023? Do I Need a Cover Letter?

Is a Cover Letter Necessary in 2023? Do I Need a Cover Letter?

33+ Cover Letter Tips and Advice to Stand Out in 2023

33+ Cover Letter Tips and Advice to Stand Out in 2023

Entry-Level Cover Letter Examples & Writing Guide

Entry-Level Cover Letter Examples & Writing Guide

Entry-level Digital Marketing Cover Letter [+Template]

Writing an entry level marketing cover letter is less stressful than you think! Pick up tips on how to format a marketing cover letter with no experience below.


Writing an entry-level digital marketing cover letter is a daunting task. After all, you’re writing a cover letter for a marketing job with little to no experience. Should you even try to send one with your resume?

The short answer: Absolutely!

This post will help you write an entry-level digital marketing cover letter that highlights your best traits and qualifications, even if you haven’t worked before. You’ll also find tips for writing for specific marketing disciplines, such as digital marketing , SEO , social media marketing , and content marketing .

Here’s what we will cover in this blog post.

Do you need an entry-level digital marketing cover letter?

Elements of an entry-level digital marketing cover letter: [+ Free template]

Skills to add for specific marketing jobs (seo, content marketing, etc.), how to gain marketing experience worth writing about.

Note that if you want marketing knowledge to add to your cover letter, an apprenticeship will help. A marketing apprenticeship will teach you must-have skills through tasks that have an impact on real businesses. Your mentor can also provide insight into what businesses look for in an entry-level digital marketing cover letter.

application letter for marketing without experience

Acadium Apprenticeships

Digital marketing experience worth talking about

Gain digital marketing experience that helps you score interviews. Work with a mentor 10 hours a week, for 3 months, at no cost.

Get Started

So, let’s answer an important question:

Table of Contents

In short: It’s better to have a cover letter than not. Unless the job posting specifies it won’t accept cover letters, it’s best to submit one with your resume.

If the position is competitive, having a cover letter can tip the balance in your favor. A cover letter can demonstrate that you’ve researched the company, explained gaps in your employment, and included information that’s not in your CV, such as your internship, student org, or volunteer experience.

However, if you’ll only repeat what’s in your resume, it’s best if you skip the cover letter. At the same time, opt-out if you’re using a template and don’t have any plans to modify it. Using a template isn’t bad—that’s why you’ll find a sample below—but you must customize it according to your experience, relevant work skills, and reasons for applying.

With that settled, let’s discover how to write a cover letter for a marketing job with no experience.

How to write an entry-level digital marketing cover letter

1) identify keywords in the job description.


Reading the job description is a must, whether or not you’re writing a cover letter. And since you are, you should analyze it to pick out prominent and repeated key words, key phrases, skills, and qualifications. These are words and phrases you should use in your cover letter and even your resume.

Using the right keywords will also help you get past the first round of CV screenings, especially since most employers use applicant tracking systems (ATS). ATS are automated programs that rank documents according to set parameters like keywords, skill sets, and similar criteria.

Hiring teams use ATS to weed out candidates without the basic skill sets, and those who applied on a whim. Plus, even without an ATS, recruiters use a similar system when reviewing applications. They’re good enough that they only spend an average of 7.4 seconds per application !

Strategically sprinkling these keywords on your entry-level marketing cover letter will show recruiters a few key things:

2) Look at required job skills and qualifications


While 91% of employers prefer candidates with work experience, at least 65% are content with applicants possessing relevant work experience. So while you might not have formal work experience, your technical and soft skills can do a lot of heavy lifting for you.

Recruiters want to know that you’ve got the basic skill sets to fulfill job requirements. Besides that, they need an indication of your teachability, or how quickly and well you learn new abilities. Moreover, they want to see if you’re capable of working hard and can transfer your skills to the workplace.

You’ll find more tips on what skills are needed for specific digital marketing jobs below. As for soft or transferable skills, you want to include them in your marketing cover letter through anecdotes. There’s a section for that too, so for now, here are some soft skills you might want to focus on:

3) Assess what experiences are related to the job

What you’ve accomplished in high school, college, or university brings a lot to the table. The experiences you’ve had creating and presenting your thesis, the crises you’ve resolved in your student organizations, any internships, apprenticeships, or school positions, volunteering—these can all be used to create a great impression on the recruiter.

Mind you, not every experience needs to be recalled in great detail. Pick ones that demonstrate competencies related to the opening. Using your knowledge of Instagram hashtags to craft a sample social media marketing strategy, for example, is a lot more relevant to digital marketing jobs than clerical work with your school’s alumni department.

4) Keep it short

You don’t want whoever’s reading your resume to zone out a paragraph in. Keep things tight—try to limit your paragraphs to three short sentences. And overall, ensure your letter only takes up a page—or less, as 70% of employers surveyed by Saddleback College prefer a half-page cover letter over others.

Now, keep all these points in mind as you write a marketing cover letter with no experience—which you can do with the template below:

If you’re sending your application via email, you don’t need to include this, as all details are in your email signature. If you’re sending your letter as an attachment, then write what you put in a signature in this format:


Below your header, write the date you’re sending your letter. Put the name of the hiring manager or whoever’s posted the job you’re responding to. Add the name of the company next. Some templates place the company address after the name, though you may skip this part.

2) Introduction

Try and keep your introductory paragraph short and sweet. Immediately state what position you’re interested in, how you found out about it, and any unique notes about the process. Then, end it with a hook to entice the recruiter to learn more about you.


3) Body: Relevant skills & experience

Don’t summarize what’s already in your resume! Dive into the skills, qualifications, and anecdotes you’ve thought of in the previous section and apply them here. Add the keywords you discovered from the job description as well.

application letter for marketing without experience

A thing to note in this section, and the rest of your letter, is what adjectives you’ll use to describe yourself . You want to avoid words that promise things you can’t prove immediately, such as “hard-working”. Instead, go for words you can relay into an anecdote that shows off these traits.

4) Closing statement

Like your introduction, make your closing statement simple yet impactful. Note any requirements the employer may need from you, and encourage them to reach out for any further information they may need.

application letter for marketing without experience

5) Pointers on how to send an entry-level digital marketing cover letter via email

For an entry-level digital marketing cover letter—or any cover letter, for that matter—you should label it clearly to avoid having it shunted to spam.

The subject line should follow the format prescribed by the employer. If they don’t have a format, you should try writing it like this:

Attach your cover letter and your resume to the email. If the employer doesn’t accept attachments, copy your cover letter and paste it unformatted into the body of your email. Most browsers have a “Paste as plain text” option when you right-click on the email. If that’s not available, you can click “Remove formatting” under “Formatting options”


Lastly, don’t forget your email signature! You should include your contact details, so the hiring manager or whoever’s looking at your application can quickly reach out. It should look something like this:

6) Job cover letter template

Jane Doe 1010 Clear Street, Ottawa, ON K1A 0B1 | NPA-NXX-XXXX | [email protected]

April 13, 2022

John Smith Position Acadium Company address line 1 Company address line 2

Dear Mr. Smith,

I’m forwarding my application for Acadium’s content writing position. I found out about the opening through your booth at my university’s job fair last March. After speaking to your representative, I believe my education and organizational experience makes me uniquely qualified to be your next content writer.

As you can see in my resume, I led student teams for ABC Inc.’s annual regional digital marketing competition in my sophomore to senior year. This is partly due to my strong communication and project management skills, which are must-haves for your ideal candidate.

The other reason for my leadership role is my adaptability and resourcefulness. In all three years of competition, I learned our sponsor company’s apps—including their CRM, SEO, website analytics, and social media management tools—to understand how a functional content marketing strategy works. Because of my pro-activeness, I was able to set my teams’ goals, craft winning strategies, and receive special citations for our project, until we won in my last year.

My performance led to two successful internships: one with a sponsor company, and another with ABC Inc. In both internships, I shadowed marketing teams—remotely and on-location—and created an opportunity to gain hands-on experience. I learned how to create SEO-optimized posts and helped conceptualize videos I posted on social media platforms, resulting in commendations.

I chose to apply to Acadium instead of the companies I interned for because of its direction. Free education and mentorship drove my extracurricular activities. I joined mentorship programs for teens in high-risk communities in the belief that everyone deserves access to tools and support to reach their dream careers. Working for Acadium will support my long-term goal of helping make education accessible while getting to do what I know I do best: marketing.

I’m confident that I fit Acadium’s work culture, and can deliver the type of content that will help its mentorship reach those who need it the most. I’ve linked to three high-converting posts I created in my internship in my email. I can be reached through email and social media, should you need more information.

Sincerely, Jane Doe

Every marketing role has specific skills that you need to hit in your cover letter.

Keep your template specialized by noting what experiences and skills are best suited for specific marketing roles.

1) Digital marketing

Entry-level digital marketing jobs typically require you to wear many hats—and in some cases, ALL the hats. As a generalist role, you need familiarity with multiple marketing channels, including:

Any familiarity with business-to-business (B2B) and business-to-client (B2C) marketing will also help. Job descriptions will also often look for candidates with these skills:

That’s aside from soft skills and core competencies —transferable skills applicable to a wide range of jobs.

2) Social media marketing

Working in social media involves retaining the attention of a community, and inspiring continued engagement with a business. That can’t be achieved by posting willy-nilly, or merely sharing the latest trends. Thus, your cover letter should reflect how you plan on doing this for your employer.

Having a working knowledge of Buffer, Hootsuite, Meta Business Suite, and other social media management platforms helps a ton. It’s a plus if you’ve used these to manage any projects or business in any capacity. And even if you don’t have professional experience using these tools, it shows that you know how to operate tools you’ll likely use in the open role.

It’ll help if you highlight relevant skills, such as writing, data analysis, and content creation. What’s more, showing interest in social media as a marketing tool can tell a recruiter that you’re interested in learning more about the job.

3) Content marketing

The sample template above works for entry-level content marketing positions! But aside from digital marketing skills, you’ll need a firm grasp of copywriting and design. Copywriting is essential for every digital marketer, while graphic design and video production are crucial for engaging with highly visual audiences.

4) Email marketing

Email marketing requires a lot of creativity and analytical thinking. That’s because you’ll need to create email campaigns that persuades audiences to click through, and analyze what prevented them from hitting delete. Head off your cover letter by exhibiting how you have these transferable skills. Dig deep, and you’ll find experiences you can use for your cover letter.

SEO is king in digital marketing. And as a fresher or someone switching careers into entry-level SEO work, you likely already have some knowledge in SEO. Here’s a quick checklist of SEO-relevant skills you can put in your entry-level cover letter:

Right off the bat, one of the best ways to get relevant marketing experience is through courses . Marketing courses teach fundamentals while letting you practice on tasks that test your skills. And since they grant certification, you’ll have proof of your skills.

But if you want a surer way to prove you’re qualified, why not try a marketing apprenticeship ?

A marketing apprenticeship is more than just an apprenticeship. You’ll learn marketing by engaging in tasks that have a real impact on businesses. Plus, you’ll get to use marketing tools that may be cost-prohibitive or have wider functions when used by businesses.

Need more tips? Here are posts that will help you write your entry-level marketing cover letter, and in your general job search:

Five years in journalism, two in proofreading, and eight in freelance ghostwriting. Creating content that's entertaining, informative, and actionable shapes my writing. When not scrutinizing my copy, I'm likely watching hockey.


What is Digital Marketing Analytics? [Skills, Tools, Examples, & More]

Get insights into the world of digital marketing analytics and learn how to use data to improve your marketing strategy. From tools and techniques to skills required, our guide covers everything you need to know.


Top 11 Digital Marketing Podcasts to Follow in 2023

Podcasts are a convenient way for digital marketers to stay up-to-date on the latest marketing strategies and techniques, as they can listen to podcasts while commuting, working out, or doing other activities. This allows marketers to continue their learning outside of traditional training programs and conferences.


Subscribe to our newsletter for digital marketing resources

Become a better marketer with our digital marketing resources and tips shared weekly in your inbox.


Get started with Acadium

Build your marketing career for free or find marketing talent on any budget — fully remote.

Your Privacy

Privacy overview.

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Resumes and cover letters

The entry-level job cover letter that will get you noticed

A guide, with examples, to writing a cover letter for your first job.

Despite the minimal experience required, entry level positions can be quite competitive. You won’t be the only one applying. There’s a good chance that many students with similar experiences and educational backgrounds will apply to the same position(s) you’re considering. Additionally, the nature of the position predisposes the company to some risk. It’s as new of a venture for the company as it is for you.

Your cover letter needs to go beyond simply persuading the hiring manager. It needs to speak to their need of a candidate ready for a smooth transition. It needs to assuage any doubts they may have about you as an outside hire. A cover letter that hooks and satisfies the reader’s needs will go a long way in differentiating you as a prospect.

Format is crucial when writing a strong entry level job cover letter. It should be in business letter format , which means:

Your intro format should look like:

Mark Étienne

(xxx) xxx-xxx

[email protected]

June 6, 2019

Marketing Assistant

Job ID: 5467382

NTN Marketing

Take the time to find out who the hiring manager for the role is. While listing the position as the recipient in this letter is sufficient, you’ll score bonus points for your diligence if you can cater the letter to that person. It’s worth the effort when you can include recipient information.

If there’s one portion of the cover letter that shouldn’t stand out, it’s the greeting. Keep it simple. Keep it professional. Dear Emily, is ideal. If the hiring manager has a doctorate (PhD or equivalent) address them respectively (i.e., “Dear Dr. Simmons,”). If you don’t have a name, you can use “ Dear Hiring Manager .”

You may have heard the common datum on attention span, that the average is no more than 8 seconds. You should assume the same for hiring managers sifting through hundreds of applications. If your opener isn’t compelling enough, your cover letter may end up in the wrong pile. Stick to a style that garners attention, such as:

My previous internship experience taught me that a marketing assistant is more involved than just analyzing and compiling customer data. Coffee and breakfast in hand, I spent my mornings compiling comprehensive competitive analyses based on our available data. My afternoons, looking for supplemental data to provide a stronger analysis. Every deliverable contained the necessary information to help the marketing team develop a better product for their clients. I took pride in my work, knowing that I was a part of the team that helped the company retain 80% of its clientele.

You’ll notice several elements in this paragraph that help keep the reader engaged, and also add value to the application.

Your next task is to garner interest from the reader. Give them an idea of your potential and what you may be capable of while working for them.

One year of internship experience at XYZ Branding has granted me the skills necessary to hit the ground running on day one. If given the opportunity, your company can benefit from the intern who previously:

Data is everything. Be specific in any projects you worked in that led to any significant results. Use detailed percentages wherever possible. Also notice the lack of I statements . This is the easiest section to fall into an “I” trap. The more you say “you” and express how you can benefit the company, the less you have to try to convince them with the things “I” did. 

Simply put, your hiring manager will want to know how you fit in their company. They want to know that you will be intrinsically motivated in doing your work , without needing significant direction. Research the company, really understand their needs, and take the following approach to instill desire in your talent:

As a passionate, results-driven individual, I am as dedicated as a company needs their best employee to be. I am aware that NTN Marketing is one of the leading marketing brands in the North East. And a company like yours can help create a mutually beneficial relationship with an employee who is ready for any undertaking.

If the job description goes out of its way to request hard-working, reliable candidates, then don’t sell yourself short. Let them know that you’ll be a great fit for the unique working environment they provide.

The call to action

Always end your cover letter with a strong call to action. Reminding the reader to reach out to you is crucial to ending up on the shortlist.

I would love to have the opportunity to further discuss my potential in working at NTN Marketing. Can we schedule a future date to discuss how I can help with your clients X Imaging, Y Tiling, and Z Construction?

The call to action is also a great space to namedrop on any specific information you may have researched about the company. Letting them know how you can benefit them in one of their existing projects, for example, shows that you are ready to start right away.

Gratitude is powerful and can go a long way. Thank the reader for taking the time to read the 100th cover letter for the day. They’ll remember that. It can be similar to:

I look forward to hearing from you. Thank you for your time and consideration.

Kind regards,

Mike Étienne

Full example:

See below for the cover letter example you can use when starting your own from scratch.

Dear Dr. Rojas,

Find the right jobs for you. Get hired.

Marketing Cover Letter Example and Writing Tips

Sample Job Posting

Include related skills in your cover letter.

Sending an Email Cover Letter

More cover letter examples.

Are you interested in making marketing your career? When applying for your first position in marketing, make sure to include in your cover letter any previous experience that highlights your related skills and abilities, and builds upon your resume. 

The following is a sample cover letter for an entry-level marketing position. Use this example as a guide and make adjustments based on your qualifications to fit the position you are applying to.

Tips for Writing a Marketing Cover Letter

Be sure to thoroughly proofread your cover letter. Your letter needs to be polished and professional so that you make a strong first impression.

Match Your Qualifications to the Job

The first step to take before you actually put pen to paper to write your cover letter is to take a highlighter to the job announcement. Mark the most important skills or qualifications it requires (these are typically placed under subheadings such as “Job Requirements,” “Required Qualifications,” or “Preferred Qualifications”). 

Next, try to pepper your cover letter as well as your resume with these keyword phrases. Since many employers now use automated applicant tracking systems (ATS) to review the first round of submissions they receive, your application documents all need to contain the keywords that these systems are programmed to seek.

Applications are ranked according to the positioning of significant keywords and the number of times they are used. If your cover letter and resume do not contain these keywords, they may never reach the human eye of a hiring manager.

Here is a sample job posting for an entry-level marketing position. The most significant keywords are highlighted in boldface.

Job Summary

Our team at ABC Marketing Group is seeking a talented Marketing Assistant / Coordinator to be our next rising star!

We are looking for a charismatic communicator with superb interpersonal and client relations skills. If you are creative , diligent , and passionate about formulating unique and dynamic marketing strategies for major players in the eCommerce sector, we’d love to talk with you about the career opportunities we offer.

Job Responsibilities : Facilitate print , digital , and email marketing campaigns and promotions . Create and administer web pages ; manage social media platforms for clients. Communicate with clients through email and in one-on-one meetings.

Job Skills & Qualifications

Required Qualifications:  Bachelor’s degree in Marketing , Advertising , or Communications . Strong writing , digital design , and communications talents.

Preferred Qualifications:  Successful intern experience in marketing or public relations . WordPress and HTML.

You can see that common keywords for an entry-level marketing job include words like “marketing,” “public relations,” “email,” “social media,” and “web pages.” Many of these are used in the text of the following cover letter example.

Marketing Cover Letter Template

You can use this cover letter sample as a model. Download the template (compatible with Google Docs and Word Online), or read the text version below.

application letter for marketing without experience

The Balance

Marketing Cover Letter Example

Entry-level marketing cover letter sample.

Trent Applicant 123 Main Street Anytown, CA 12345 555-555-5555

April 20, 2022

Sarah Lee Director, Marketing ABC Marketing Group 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.

During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in its goal to promote sculpture.

As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies that publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively. Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.

I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.

Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.

Best regards,

Your Signature  (hard copy letter)

Trent Applicant

If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:

Subject:  Marketing Position - Your Name

Include your contact information in your email signature, and don't list the employer's contact information. 

Here are more cover letter examples for college students and graduates that you can use as a starting point for your own correspondence.

application letter for marketing without experience

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Resume Genius

The World's Smartest Resume Builder

Home Cover Letter Help Cover Letter With No Experience

How to Write a Cover Letter With No Experience

Eva Chan, CPRW

Finding work as a new job seeker can be challenging, especially during COVID-19. Scroll down for a guide on how to write a cover letter (with no experience) using an example to help you get a job and start making money.

How to write a cover letter with no experience

Including a cover letter along with your well-written resume shows you’ve put effort into your application and provided employers with relevant details explaining why you can handle the work.

But what if you’ve never worked before and don’t have the budget for a professional cover letter writing service ? Don’t worry. Writing a good cover letter is possible — even if it’s your first time writing one.

Here are some tips and an example to show you how to write a cover letter.

How to write a cover letter with no experience in 10 steps

Our in-house expert, Chloe, explains how you can write a cover letter with no experience:

To expand on Chloe’s advice, here are 10 in-depth steps to follow to write a cover letter that highlights your strengths:

1. List your contact information

Before writing your cover letter paragraphs, make sure your personal details are visible and up-to-date.

Your contact information belongs in your cover letter header , which sits at the top of your cover letter. Listing your contact details lets hiring managers easily find your information if they decide to interview you.

Add these contact details to your cover letter header:

Here’s an example of what an address looks like in a cover letter header:

1345 Briar Road, San Diego, CA 91980

You can also just list your city and state, like this:

San Diego, CA

Your header should also use a cover letter font that employers can read easily.

Here’s an example of an applicant’s cover letter header with their listed contact details:

2. Include the hiring manager’s contact details

After filling in your cover letter header, format your cover letter properly by adding the current date and the hiring manager’s name and contact information.

Listing these details shows you’ve taken the time to research the company and contact the correct person.

Leave a space between today’s date and the hiring manager’s contact details, like so:

Hiring manager's contact details

October 3, 2022

Gloria Ichivas Sakura Supplements Inc. 3358 Rove Street, Chicago, IL 60657 (773) 432-3177 [email protected]

3. Address the hiring manager by name

The next step of writing your cover letter is to address your hiring manager by name using a polite cover letter salutation (also known as a greeting).

Addressing the hiring name by their name quickly establishes a personal connection and shows them you’re a detail-oriented applicant.

Leave a space between the hiring manager’s company details and the salutation so employers can easily follow along when reading your letter.

Also, don’t forget to use the proper gender titles [ Mr./Ms./Mx. ] before the hiring manager’s name, like so:

Dear [Mr./Ms./Mx.] [Hiring Manager’s Last Name],

After the cover letter salutation, leave a space and start writing your first paragraph.

4. Write an attention-grabbing opening paragraph

Hiring managers scan through applications quickly, so starting your cover letter with an effective opening paragraph will make them want to keep reading.

Begin your cover letter by stating your name (optional), the role you’re applying for, and where you found the job posting, like in this example:

My name is Daria West and I’m applying for the part-time role of Retail Sales Associate for Hollister I found listed on

If a friend, former classmate, or someone who works at the company told you about this job opening — and let you use them as your cover letter referral — then use this section to mention their name and connection to you.

Here’s an example of how you can name drop someone in your cover letter’s opening paragraph:

Cover letter with no experience opening paragraph #1

I’m Tanner Davis and I noticed your job advertisement on LinkedIn for a Full-time Server at Red Spot Restaurant. In addition, my former university classmate Jenny Nguyen spoke positively about her time working at the Red Spot Fraser location and is recommending me for this position. I’ve been looking for an opportunity to learn more about the F&B industry, leverage my bartending skills, and foster positive relationships with the public. I’d be thrilled to join the Red Spot team and help create a welcoming environment for customers.

You can also use the opening paragraph to:

For instance, this college student’s cover letter opening for an internship position mentions their enthusiasm for the company:

Cover letter with no experience opening paragraph #2

Please find my enclosed cover letter for the Social Media Intern role at the Point Magazine that I found on the USC Careers website. I’m applying for this position with great excitement because I’ve been an avid reader of the Point for 3+ years (I especially love scrolling through the student campus interview section and seasonal fashion tips). It would be an honor to take on this internship opportunity so I can assist the Point with boosting its audience engagement and making a lasting difference in the campus community.

5. Explain why you’re the best fit for the role

The next step after your opening paragraph is to write 1–3 body paragraphs explaining why you’re the perfect job candidate.

Even if you don’t have any work experience, hiring managers will still want to interview you if they think you’re a good fit and can handle the work.

So prove you’re a top applicant by providing specific examples to show you’ve done your research and have some knowledge of what the company values.

Because you’re new to the job world, write about your experiences from school (such as relevant coursework or academic achievements), volunteering , internships , or extracurricular activities .

Additionally, always try to connect your experiences back to the company and describe how you can help it achieve its goals.

Here’s an example of an applicant’s body paragraph connecting their relevant experience to the organization’s goals:

Cover letter with no experience body paragraph #1

I went on my first field trip to Georgia Aquarium when I was 10 years old. I loved seeing the exhibits and learning about sea creatures, endangered species, and ways to sustain our oceans, so I started taking Marine Biology classes later as a high school junior. Georgia Aquarium works hard to educate the public, provide 100+ educational field trip opportunities for elementary school students every year, and spark their interest in aquatic life — as it did for me. I hope to share my excitement for our oceans with the public by providing insightful presentations and excellent customer service as an Aquarium Student Intern.

6. Describe your relevant skills

Employers want to hire an applicant who has a good mix of hard and soft skills , so make sure to include them in your cover letter.

What are hard skills?

Hard skills  are learned from training, schooling, or practical experience. For instance, coding, driving, or video editing are hard skills.

What are soft skills?

Soft skills  show how you relate to other people in a professional setting. Examples of soft skills include  communication skills , conflict resolution, and problem solving.

Even if you’ve never worked before, you can still describe your hard and soft skills if they’re relevant to the position.

Here’s an example of how to describe your hard and soft skills in a cover letter:

Cover letter with no experience body paragraph #2

I’ve taken karate lessons since I was 8 years old which taught me how to defend myself, train my body, and respect my peers. Besides being physically fit and disciplined, I’m a fast learner who can follow instructions easily and respond quickly to new situations. I’ll keep these skills in mind if I’m selected for the SportChek warehouse attendant position by unboxing merchandise efficiently and keeping my workstation clean.

7. Mention your top accomplishments

Don’t neglect your previous accomplishments . Achieving a high GPA , receiving an award, or reaching a personal fitness goal are all examples of achievements that look good on a cover letter.

So if you have any academic or personal achievements you’re proud of, include them in your cover letter. Just make sure to relate them back to the position you’re applying for.

Have a look at the accomplishments described in this cover letter’s body paragraph:

Example of accomplishments for a cover letter with no experience

I’m an accomplished piano player who has won 3 awards from 2019 to 2022 for being the “Most Dedicated Pianist” at Young Beethovens’ After School Music Club. Working toward these achievements has taught me how to have a strong work ethic and manage my time well with practicing piano and studying for SAT exams. I’d like to put in just as much effort in my training and daily tasks as a Summer Camp Music Counselor at Camp Jubilee.

8. Close your cover letter professionally

Now that you’ve written your main body paragraphs, it’s time to end your cover letter in your final body paragraph.

End your cover letter effectively by summarizing the skills and qualifications you discussed earlier in your cover letter and restating why you want to work for the company.

You should also thank the hiring manager for their time and include a call to action (CTA) by providing your phone number and email address so the hiring manager knows how to reach you.

Finally, close your cover letter by using an appropriate sign off. Rather than sounding overly formal or too friendly, you want to end on a clear and professional note.

Here are examples of good and bad cover letter sign offs:

Appropriate cover letter sign offs

Inappropriate cover letter sign offs

After writing your cover letter sign off, leave two spaces, and then type or sign your name .

9. Proofread your cover letter

Proofreading your cover letter is an important step in cover letter writing because you can catch any mistakes or errors you’ve made before submitting your application.

Even if you’re a strong applicant with many relevant skills or qualifications, hiring managers won’t be impressed if they see any errors in your cover letter.

So make sure you check and revise your work for spelling, grammar, punctuation, and formatting errors by using a tool like Grammarly or asking a friend or family member to look over your cover letter.

10. Submit your cover letter as a PDF

Congratulations! You made it to the last stage of the cover letter writing process.

When uploading your cover letter, remember that the software you use may change your cover letter’s formatting. And because employers might not have the same version of Microsoft Word as you, your cover letter may look different from its original format after they download it.

So ensure your cover letter looks the same no matter who downloads your documents by saving it as a PDF .

A PDF preserves the formatting of the original version of your cover letter and prevents others from changing to it.

Cover letter with no experience example

If you’re still unsure about the cover letter writing process, have a look at other cover letter examples to give you some inspiration.

This is a cover letter example for a high school student with no experience:

Cover letter with no experience example

Download This Free Cover Letter Example

Click to rate this article

Eva Chan, CPRW

Written by Eva Chan, CPRW

Eva Chan is a Career Counselor and Certified Professional Resume Writer (CPRW) at Resume Genius, and has a background in the education management industry. Eva graduated... more

Related Articles

five cover letter examples stacked on top of each other — internal position, career change, relocation, entry-level, and professional cover letter samples together

Cover Letter Examples for All Job Applications in 2023

February 2, 2023 | By   Conrad Benz

Image showing how to write a cover letter that impresses recruiters.

How to Write a Cover Letter for a Job

December 22, 2022 | By   Ida Pettersson

An illustration of a cover letter with statistics shown behind it

Cover Letter Statistics for 2023

January 12, 2023 | By   Rebecca Tay, Ph.D.

cover letter template hubpage hero image, animated man pointing at cover letter templates

September 18, 2022 | By   Pauline Delaney

Cover letter with a question mark on top of it, are cover letters necessary?

Are Cover Letters Necessary in 2023?

January 11, 2023 | By   Corissa Peterson

Hiring managers contemplate the best cover letters they've received for a job opening.

Best Cover Letter Examples of 2022 & Why They’re So Good

May 18, 2022 | By   Aaron Case, CPRW

An image of a person's desk with their laptop, glasses, and a notebook

Making a ChatGPT Cover Letter: The Good, Bad, & Ugly

March 9, 2023 | By   Eva Chan, CPRW

Proper cover letter format set upon a wooden table with leaves

Cover Letter Format: How to Format Your Cover Letter in 2023

December 8, 2022 | By   Emily Crowley

Resume Tools

Cover Letter Tools

Career Tools

© 2023, Sonaga Tech Limited. All rights reserved is owned and operated by Sonaga Tech Limited, Hamilton, Zweigniederlassung Luzern with offices in Luzern Switzerland.

Career Sidekick

Interview Answers


Sample Cover Letter With No Experience in Field (And How to Write Yours)

300+ Interview Questions Answered.

300+ Interview Questions with Expert Answers.

How to Write a Cover Letter With No Experience in Field - Samples and Steps

Writing an articulate cover letter is challenging for all job seekers. But if you have little or no work experience in a field, the stakes are higher. It’s more challenging to prove your value when you don’t have a series of professional accomplishments to back up your assertions. On the bright side, you probably have more to offer an employer than you realize. You just have to package your strengths the right way. 

In this article, you’re going to learn how to write a cover letter for a job with no experience in that field. And we’ll look at a full sample after going through the steps.

Let’s get started…

How to Write a Cover Letter With No Experience

1. the main purpose of your cover letter with no experience.

The purpose of a cover letter is to complement your resume and convince more employers to interview you. You may refer to your resume when writing a cover letter for a job application, but you must expand upon points made in the resume when writing the cover letter.

The cover letter should breathe life into the points made in the resume, and create a compelling—or even emotional—narrative around your career hopes and aspirations . It’s your chance to tell your story and show that you have the passion and the drive to come into a job and make a difference.

And at the end, it should ASK for the interview. We’ll talk about that coming up. Let’s get started by going through how to write a cover letter with no experience, step-by-step…

2. Cover Letter Contact Information

When beginning a cover letter for a job application, start with your contact details in the top left-hand corner of the page. Include your name, city of residence, phone number, and email address. (To preserve your privacy, do not include your physical address). You should also include your LinkedIn URL. Next, write the name of the company you’re applying to, and its city of residence.

3. Your Salutation

Ideally, you address your reader by name in your salutation. Internet sleuthing may reveal the name of the hiring manager. If you can’t find a name, you have two options: call the organization and ask to learn more about the position, or write “Dear [Company Name]” or “Dear Hiring Manager.”

This isn’t ideal, though. You should really only be sending a cover letter if you know the hiring manager’s name and have some specific information about the position. So if you know nothing specific about the hiring manager or job, and the company hasn’t asked for a cover letter specifically, then you probably don’t need to send it .

4. Cover Letter Introduction

Use this section of your cover letter to introduce yourself and share your enthusiasm and why you applied for the position .

Start with your name and provide some background on your strengths. Always identify the position you’re seeking and how you learned about it. If someone at the company told you about the job, then mention that person’s name (only after asking their permission, though). Aim for one to two sentences in your Introduction—keep it short, sweet, and precise.

Example Cover Letter Introduction with No Experience in the Field:

“Hello, my name is Grace Addington, and I’m a goal- and detail-oriented civil engineering graduate from Petaluma College. I was excited to learn about the Junior Engineer internship at Bay Area Rapid Transportation through my former classmate Katie Heinz.”

5. Body Paragraphs

Here comes the most critical part of writing a cover letter with no experience. The purpose of your body paragraphs (one to two brief paragraphs, tops) is to prove that you’re the best candidate for the position. Seeing as how you have little or no previous professional work experience to fall back on, you’ll want to place emphasis on soft skills —attributes of a personal nature that say a lot about your work ethic and ability to work in sync with others. Or, if you have job-related skills (AKA hard skills) from another type of role, point out how those skills will help you transition into this next job and succeed quickly. 

That’s what hiring managers are looking for! So while it’s great to write about soft skills and put together a cover letter talking about how you’re willing to learn their job… it’s much better to point out any hands-on experience that you have. So if you’re able, always highlight that first and foremost.

For example, if you had an internship, worked in an unrelated field, did a few academic projects while studying, gave a presentation, etc., those are still valuable pieces to put on your resume AND in your cover letter.

Your resume likely already consists of part-time jobs or school activities or memberships in school associations that maybe aren’t 100% related to the job you’re going after.

Look closer, though—you’ve probably garnered skills in these experiences that can carry over to the job you’re applying for. Below are two examples of cover letter body paragraphs that hone in on two key phrases noted in a job advertisement as requirements: “strong interpersonal skills” and “positive work ethic.” You should be able to figure out pretty quickly which example hits the mark.

Let’s look at two sample paragraphs now from cover letters with no experience in a field:

“I am Twig & Twine’s ideal office manager. As my resume states, I served as an RA at my dorm. I know how to manage an array of things.”
“You’re looking for a candidate with strong interpersonal skills and a positive work ethic. While serving as an RA at Porter College’s main dormitory, I planned monthly social events for over 200 students, settled two to five student disputes per week, and mentored a select group of students in Composition. The experience taught me, rather quickly, how to efficiently multi-task, and how to effectively settle conflicts of all types in a calm, level-headed manner. I feel confident stating that I can bring these talents to Twig & Twine’s office manager position.”

The second example takes the duties that likely appeared in the RA position on the resume and then digs deep, illustrating how the tackling of those duties turned into accomplishments, and led the applicant to grow the crucial skills needed for the office manager position.

One last thing about body paragraphs—remember to frame your message around the employer’s needs, and not yours. Focus on what you can bring to the job, and how your talents will translate into success for the company. That’s important in any cover letter, and becomes even more crucial in a cover letter with no previous work experience.

6. Concluding Your Cover Letter

End your cover letter by reiterating why you’re the best candidate and express your interest once again in the position. And ask them for the interview! It’s surprising but most job seekers don’t do this, and it’s been shown to improve your chances of getting a call to come in for an interview!

So conclude your cover letter by thanking the reader for the time they took to review your application, and tell them you’d like to find a time to meet for an interview to see if it might be a good fit to work together. To close, sign off formally. Try “Respectfully yours” or “Sincerely.”

7. Proofread Everything

Before sending out your new cover letter, read it out loud to catch errors quickly. Ask a trustworthy person to read it as well. Nothing stops you from getting interviews faster than an obvious typo or error in your cover letter or resume, and you only have to check once, but make sure you’re checking it thoroughly!

8. Save it as a PDF

Once the content is finalized, save it as a PDF and title it “[Your Name] Cover Letter” to prevent confusion. Voila! You’re done. If you follow the tips above, you’ll have a great cover letter with no experience so you can get interviews and job offers in this new field!

Sample Cover Letter With No Experience in Field:

Next, let’s look at a full sample of a cover letter that explains why you’d fit well in a role ( and why you chose to apply for this type of role ):

Dear Name, I’m writing to you regarding the Sales Associate job posting, which I believe reports to you. I can offer 5+ years of experience working directly with customers over the phone and in person, primarily in customer support. Although I haven’t worked directly in sales, my customer support experience has helped me build skills in communication, persuasion, and problem-solving, which I believe will translate well into selling software subscriptions for your firm. I’m motivated to transition into sales to continue challenging myself and growing in my career, and I’ve always enjoyed a challenge, which I think working in sales will provide me.  I’ve attached my resume for your review. If any of the above sounds interesting, I’d welcome the chance to talk on the phone this week. Thanks for considering my note today. Best regards, Your Name

This cover letter is upfront and clear that you have no experience in the field of sales, but shows that you’re willing to learn and excited to learn this new job. That’s essential!

You don’t JUST want to say you’re willing to learn, though. You want to PROVE that you’ll be able to learn. That’s why this letter also mentions the experience you have that is most similar. In the case of the example above, it’s the customer service experience and communication skills.

While this person may not have sold anything to customers, they still interacted with customers directly, which will be seen as a plus. 

One other thing you should always point out if possible: Experience working in the same industry. So if you’ve never done sales, but you did customer support in the exact same industry as the employer, that’s a huge plus… because it means you’ll have less learning needed on the job!

Other Articles That May Help You:

Popular Interview Questions

Tell me about yourself.

4 Examples of How to Answer “Tell Me About Yourself” in Interviews.

Why should we hire you?

Best Answers to "Why Should We Hire You?" (4 Samples).

Why did you choose this job?

Eight answers to "Why Did You Choose This Job/Career?".

What to say in a job interview

Top 20 Essential Interview Questions and Answers.

Why did you apply for this position?

3 Example answers for why you applied.

Popular Resources

Thank you email after interview.

4 expertly written sample emails for after your interview.

Follow up email after interview

No response after an interview? Here's how to follow up by email.

Resume summary examples

10 Resume summary examples that will get you interviews.

Signs an interview went bad

15 Signs your interview didn't go well.

Best excuses to miss work

9 Good reasons to miss work.

Biron Clark

Since 2005, LiveCareer has been developing tools that have helped over 10 million users build stronger resumes, write persuasive cover letters, and develop better interview skills.

Privacy Preference Center

Privacy preferences.

Marketing Cover Letter Examples

If you want a cover letter that outshines all others, be sure to use MyPerfectResume’s Cover Letter Builder. In a matter of minutes, you’ll have a flawless example of just how incredible you are as a potential hire.

Cover Letter Examples

Our customers have been hired at: * Foot Note

Job Responsibilities & Duties

Perfect for those who enjoy fast-paced and challenging positions, the marketing profession overflows with opportunities to directly affect a company’s income. Whether working as an account manager, graphic designer, market researcher, event planner, or any of the many other marketing specialties, these roles are very visible.

Marketers often interact with co-workers at every level of the organization, including top executives. They also must work closely with vendors, community organizations, and the public. To demonstrate this ability to be effective with various stakeholders, strong, viable marketing cover letters should reflect robust communication skills, adaptability, and critical thinking skills. With the importance of Internet visibility increasing, many marketing professionals also must be familiar with SEO and SEM.

Education & Training

To snag a job in marketing, a winning marketing cover letter reflects experience in the field and at least a bachelor’s degree in a related subject, like business administration, market research, or graphic design. Creativity, leadership, and the ability to think strategically is important in these roles, so relevant experience that demonstrates those traits will strengthen a marketing cover letter.

Salary Expectations

Most marketers are nicely compensated, with advertising and promotions managers earning a median of 88,590 dollars a year. The most highly paid marketing positions are brand managers at 105,000 dollars and marketing managers at 123,220 dollars annually.

A copywriter and editor can expect to earn a median salary of 53,880 dollars, an event planner earns about 45,810 dollars, and a media planner grosses about 49,571 dollars each year. A growing number of marketers are looking for online marketer and social media positions, earning a median salary of 45,033 dollars.

Some marketing departments include communications and public relations roles as well. Savvy applicants craft their marketing cover letters accordingly to note strengths in working cooperatively and strategically within the two disciplines. A communications specialist working in a marketing department earns about 54,170 dollars annually.

Here’s A Few Of Our Cover Letter, Resume & CV Examples

Cover letter.

My Perfect Resume is job seeker loved and recruiter approved




*The names and logos of the companies referred to above are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with MyPerfectResume.

application letter for marketing without experience


  1. 15+ Marketing Job Application Letter Templates

    application letter for marketing without experience

  2. Get Application Letter Sample For Any Position Without Experience PNG

    application letter for marketing without experience

  3. FREE 6+ Sample Cover Letter for Job Application Templates in MS Word

    application letter for marketing without experience

  4. Application Letter With No Experience / Entry Level Cover Letter: How to Write a Cover Letter

    application letter for marketing without experience

  5. Digital Marketing Cover Letter [Free Example to Download]

    application letter for marketing without experience

  6. FREE 54+ Application Letter Examples & Samples in Editable PDF

    application letter for marketing without experience


  1. Use THIS Hack to get your FIRST Real Estate Deal in 2023! #propertyradar #realestatehacks

  2. Networking Made EASY (How to Make Friends FAST!) #networking

  3. Mock Interview

  4. How THIS Old House Will Make me a MILLIONAIRE! #realestateinvesting #seattlerealestate #millionaire

  5. How to Write a Cover Letter for Summer Internship in Marketing

  6. How Realtors REALLY Get Paid #insidelook #realtorknowledge #realestategame


  1. How To Create an Entry-Level Marketing Cover Letter in 9 Steps

    How to write an entry-level marketing cover letter · 1. Review the job description · 2. Create a list of qualifications · 3. Begin writing by

  2. How To Write a Cover Letter With No Experience (Plus Example)

    I'm very excited to learn more about your company and to develop my skills further. Thank you very much for your time and attention. Please

  3. Marketing Cover Letter—Examples & Tips [also for Interns]

    Address the marketing manager or HR specialist directly when opening your cover letter for marketing jobs. · In the first paragraph, introduce yourself to them

  4. Marketing Job Application Letter With No Experience

    Apr 21, 2018 - How to get hired without experience in Marketing? Download this Marketing Job Application Letter template!

  5. Entry-level Digital Marketing Cover Letter [+Template]

    How to write an entry-level digital marketing cover letter · 1) Identify keywords in the job description · 2) Look at required job skills and

  6. The entry-level job cover letter that will get you noticed

    A guide, with examples, to writing a cover letter for your first job. ... My previous internship experience taught me that a marketing assistant is more

  7. Marketing Cover Letter Example and Writing Tips

    Include related experience: In the body of your letter, include any experiences that are related to the job you're applying for. Even if you

  8. How to Write a Cover Letter With No Experience

    How to Write a Cover Letter With No Experience · List your contact information · Include the hiring manager's contact details · Address the hiring

  9. Sample Cover Letter With No Experience in Field (And How to Write

    Always identify the position you're seeking and how you learned about it. If someone at the company told you about the job, then mention that

  10. Leading Marketing Cover Letter Examples & Resources

    To snag a job in marketing, a winning marketing cover letter reflects experience in the field and at least a bachelor's degree in a related subject