- Academic Research
- Published: 20 January 2010
A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory
- Kent Walker 1
Corporate Reputation Review volume 12 , pages 357–387 ( 2010 ) Cite this article
A systematic review of the corporate reputation literature is conducted. The final sample of 54 articles (and one book) consists of well-cited papers, and papers in journals that have published high quality work in corporate reputation. The sample is then analyzed and the three fundamental problems in the reputation literature are addressed – the need for a comprehensive and well-accepted definition, the difficulty in operationalizing corporate reputation, and the ongoing need for more developed theory. Two main findings evolve from this analysis: (1) reputation may have different dimensions and is issue specific, and (2) different stakeholder groups may have different perceptions of corporate reputations. The implications for future research are discussed.
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With a multi-disciplinary approach it was important to include terms relevant to the various areas. As such, the following words were searched in the title of articles: reputation, reputational, reputed, reputable, brand equity, brand image, corporate branding, corporate brand, corporate identity, corporate image, organizational identity, organizational image, and goodwill.
Referring to FMAC specifically, she states that the only way it would be appropriate is if the answers to the above questions were ‘profitability, executives, and Wall Street’ (2002: 453).
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Walker, K. A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corp Reputation Rev 12 , 357–387 (2010). https://doi.org/10.1057/crr.2009.26
Published : 20 January 2010
Issue Date : 01 January 2010
DOI : https://doi.org/10.1057/crr.2009.26
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There are many reasons why organizations and researchers should care about corporate reputation. The relationship between reputation and a sustained competitive advantage is widely acknowledged in the literature (eg, Fombrun and Shanley, 1990; Fombrun, 1996; Hall, 1993; Roberts and Dowling, 2002). Researchers have repeatedly found a link between reputation and organizational performance (Brown and Perry, 1994; Deephouse, 2000; Fombrun and Shanley, 1990). In fact, 'reputation is arguably the single most valued organizational asset' (Gibson et al. , 2006: 15). In his study, Hall (1993) found that CEO's consistently ranked corporate reputation as the most important key intangible resource. Based on his findings, Hall recommended that reputation 'should receive constant management attention' (1993: 616). Furthermore, the role of reputation is becoming increasingly important in competitive markets (Abimbola and Vallaster, 2007).
A good reputation can lead to numerous strategic benefits such as lowering firm costs (Deephouse, 2000; Fombrun, 1996), enabling firms to charge premium prices (Deephouse, 2000; Fombrun and Shanley, 1990; Fombrun, 1996; Rindova et al. , 2005), attracting applicants (Fombrun, 1996; Turban and Greening, 1997), investors (Srivastava et al. , 1997) and customers (Fombrun, 1996), increasing profitability (Roberts and Dowling, 2002), and creating competitive barriers (Deephouse, 2000; Fombrun, 1996; Milgrom and Roberts, 1982).
A positive reputation increases the likelihood that stakeholders will contract with a given firm (Deephouse, 2000; Rhee and Haunschild, 2006). Economic rents are earned on reputation, and thereby provide continued incentives for firms to maintain and invest in their reputations (Fang, 2005). Not behaving reliably or honestly can have immediate and long-term consequences, as a decrease in positive reputation may affect the future actions of other players toward a firm. As long as the 'present value of future income exceeds the short-term profit' of dishonesty, firms will be honest and invest in their reputations (Fang, 2005: 2730).
Using a systematic review, 54 well-cited articles are selected as the study sample. Adding Fombrun's (1996) well-known book to the sample, the three fundamental problems in the corporate reputation literature are examined: the need for a comprehensive and well-accepted definition, the difficulty in operationalizing corporate reputation, and the ongoing need for more developed theory (Wartick, 2002). Corporate reputation is differentiated from the related concepts of organizational identity and corporate image. Insights from this differentiation and...
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A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory
TL;DR: A systematic review of the corporate reputation literature is conducted in this article, which consists of 54 articles (and one book) consisting of well-cited papers, and papers in journals that have published high quality work in corporate reputation.
Abstract : A systematic review of the corporate reputation literature is conducted. The final sample of 54 articles (and one book) consists of well-cited papers, and papers in journals that have published high quality work in corporate reputation. The sample is then analyzed and the three fundamental problems in the reputation literature are addressed – the need for a comprehensive and well-accepted definition, the difficulty in operationalizing corporate reputation, and the ongoing need for more developed theory. Two main findings evolve from this analysis: (1) reputation may have different dimensions and is issue specific, and (2) different stakeholder groups may have different perceptions of corporate reputations. The implications for future research are discussed.
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... Walker (2010) and O’Callaghan’s (2007) state that these dimensions are issue specific for each stakeholder and/or company and a one size fits all approach to corporate reputation fails to consider the complexity inherent in managing corporate reputation. ...
... First, prior research typically discusses environmental performance as an all-encompassing construct, similar to reputation (i.e., see review, Walker 2010). ...
... However, as Walker (2010) notes, the concept of corporate reputation is somewhat difficult to define because it means different things in different contexts. ...
Related Papers (5)
Corporate Reputation Review
Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.
These papers, listed in chronological order, are available free to read and download for the next two months.
Reputation and the Corporate Brand; Paul A Argenti & Bob Druckenmiller
Agenda-setting Effects of Business News on the Public's Images and Opinions about Major Corporations; Craig E Carroll & Maxwell McCombs
Exploring the Financial Value of a Reputation for Corporate Social Responsibility During a Crisis; Karen E Schnietz & Marc J Epstein
A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory; Kent Walker
The Impact of Employer Brand on Job Seekers’ Attitudes and Intentions: The Moderating Role of Value Congruence and Social Media; Nedra Bahri-Ammari, Mohammad Soliman & Ons Ben Salah
Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory; W Timothy Coombs
A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation; Gary Davies, Rosa Chun, Rui Vinhas da Silva & Stuart Roper
The Reputational Landscape; C J Fombrun & C B M van Riel
Internal Reputation Management: The Impact of Authentic Leadership and Transparent Communication; Linjuan Rita Men
A World of Reputation Research, Analysis and Thinking — Building Corporate Reputation Through CSR Initiatives: Evolving Standards; Charles J Fombrun
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Corporate Reputation by Ángel Alloza, Enrique Carreras, Ana Carreras
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 Another indicator is customer satisfaction, which played an important role in the development of quality management systems.
 Key words used in the revision included corporate image, organizational identity, organizational image, corporate brand equity and corporate branding ; cited in Walker, Kent (2010) “A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory,” Corporate Reputation Review , Vol. 12 (4): 358-359.
 Martineau, Pierre (1958) “Sharper Focus for the Corporate Image,” Harvard Business Review , Vol. 36 (November-December): 49-58.
 Practice Institute of Practitioners in Advertising IPA (2006) The Intangible Revolution: How Intangible Assets ...
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A systematic literature review on ownership and corporate social responsibility in family firms.
2. materials and methods, 3. literature review, 3.1. family firm, 3.3. ownership, 4. main effect of ownership on csr, 4.1. ownership promoting csr, 4.2. ownership reducing csr, 4.3. u-shaped relationship between ownership and csr, 5. mediators for the relationship between ownership and csr, 6. contingent factors for the relationship between family firm ownership and csr, 7. family ownership as a moderator, 7.1. family ownership as moderator for the relationship between antecedents and csr, 7.2. family ownership as moderator for the relationship between csr and outcomes, 8. discussion and conclusions, 8.1. analysis of theories adopted in past research, 8.2. analysis of methods adopted in past research, 8.3. practical implications, 8.4. limitations and future research, author contributions, institutional review board statement, informed consent statement, data availability statement, acknowledgments, conflicts of interest.
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Su, S.; Zhu, F.; Zhou, H. A Systematic Literature Review on Ownership and Corporate Social Responsibility in Family Firms. Sustainability 2022 , 14 , 7817. https://doi.org/10.3390/su14137817
Su S, Zhu F, Zhou H. A Systematic Literature Review on Ownership and Corporate Social Responsibility in Family Firms. Sustainability . 2022; 14(13):7817. https://doi.org/10.3390/su14137817
Su, Saier, Fei Zhu, and Haibo Zhou. 2022. "A Systematic Literature Review on Ownership and Corporate Social Responsibility in Family Firms" Sustainability 14, no. 13: 7817. https://doi.org/10.3390/su14137817
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In his narrative analysis of the corporate reputation literature, Wartick (2002) convincingly identified three major gaps in the literature: (a) a lack of definitional consensus, (b) weak and various methods used to operationalize the construct, and (c) a lack of theory development.
A systematic review of the corporate reputation literature is conducted. The final sample of 54 articles (and one book) consists of well-cited papers, and papers in journals that have published high quality work in corporate reputation.
A systematic review of the corporate reputation literature is conducted. The final sample of 54 articles (and one book) consists of well-cited papers, and papers in journals that have...
A Systematic Review of the Corporate Reputation Literature , Corporate Reputation and the
A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory Corporate Reputation Review 10.1057/crr.2009.26 2010 Vol 12 (4) pp. 357-387 Cited By ~ 314 Author (s): Kent Walker Keyword (s): Systematic Review Corporate Reputation Download Full-text Related Documents Cited By References
Walker, K. (2010). A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review, 12(4), 357-387. doi ...
A systematic review of the corporate reputation literature is conducted. The final sample of 54 articles (and one book) consists of well-cited papers, and papers in journals that have published high quality work in corporate reputation. The sample is then analyzed and the three fundamental problems in the reputation literature are addressed - the need for a comprehensive and well-accepted ...
Search for 'ti:"A systematic review of the corporate reputation literature: Definition, measurement, and theory"' at a library near you ... Definition, measurement, and theory"':: . Open Content; Open Access; Format; All Formats (5) Article (5) Downloadable article (1) Refine Your Search; Author. Walker K (2) ...
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PDF | A systematic review of the corporate reputation literature is conducted. The final sample of 54 articles (and one book) consists of well-cited papers, and papers in journals that have published high quality work in corporate reputation. The sample is then analyzed and the three fundamental problems in the reputation literature are addressed - the need for a comprehensive and well ...
A systematic review of the corporate reputation literature: Definition, measurement and theory. Corporate Reputation Review, 12: 357-387. Google Scholar; Wen, Z., & Fan, X. 2015. Monotonicity of effect sizes: Questingin kappa-squared as mediation effect size measure. Psychological Methods, 20: 193-203. Google Scholar; Yale School of ...
A systematic review of the corporate reputation literature is conducted. The final sample of 54 articles (and one book) consists of well-cited papers, and papers in journals that have published high… Expand 743 Director's perspectives on the meaning and dimensions of corporate reputation C. Reddiar, Nicola Kleyn, R. Abratt Business 2012
A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory Corporate Reputation Review
A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory; Kent Walker The Impact of Employer Brand on Job Seekers' Attitudes and Intentions: The Moderating Role of Value Congruence and Social Media; Nedra Bahri-Ammari, Mohammad Soliman & Ons Ben Salah
The adoption of a measurement method that takes into account the definition used in this study and the features of the methodologies discussed will improve the corporate reputation assessment.,Literature indicates that a good corporate reputation can affect organizational performance and the inverse relationship is also true.
 Key words used in the revision included corporate image, organizational identity, organizational image, corporate brand equity and corporate branding; cited in Walker, Kent (2010) "A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory," Corporate Reputation Review, Vol. 12 (4): 358-359.
By examining existing definitions and data sets, this article explores the current state of efforts intended to measure corporate reputation. Both definitions and data are found to be lacking, and it is argued that many deficiencies in definition and data can be attributed to the fact that theory development related to corporate reputation has ...
A systematic review of the corporate reputation literature : definition, measurement, and theory
The study of reputation figures prominently in management research, yet the increasing number of publications makes it difficult to keep track of this growing body of literature. This paper provides a systematic review of the literature based on a large-scale bibliometric analysis. We draw on bibliographic data of 5885 publications published until 2016, inclusively, and combine co-citation ...
The vast and varied literature on corporate reputation, which was recently considered to be in a state of paradigm development (Chun 2005 ), calls for a systematic review.
Corporate social responsibility (CSR) research has developed rapidly in recent years, and scholars have called for a more comprehensive picture of CSR research in family firms. In response to the call, this study conducts a systematic literature review of CSR activities in family firms from an important but understudied perspective: ownership. In addition to showing the divergent effects of ...
corporate reputation and performance, showing that it is not a settled topic in the academy. Practical implications - The study advances the understanding of the reputation construct measurement, considering the adopted definition and the discussion of the attributes of the main ratings on corporate
Reputation measurement. Reputation is based on perceptions . It is the aggregate perception of all stakeholders . It is comparative . It can be positive or negative . It is stable and enduring. Walker, K., 2010. A systematic review of the corporate reputation literature: definition, measurement, and theory. Corporate Reputation Review, 12 (4 ...