what should i cover letter include

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Key elements of a cover letter.

The cover letter is usually the first item an employer reads from you. Your letter should immediately indicate what position you are applying for and then give information that demonstrates why you should be considered for the position. Do not repeat all of the information contained in your resume. Instead, highlight or elaborate on resume items that are directly applicable to the position for which you are applying. The following information should be included in your cover letter.

Information about you

Begin your cover letter with your contact information. It should be in block style, on the left margin of your paper, towards the top. Name Current home address Telephone number

Include a date as you would do with any business letter.

Contact Person's Name, Title, Employer, and Address

Including a specific name can get your letter and resume to the hiring manager more quickly and can be an effective personal touch. If you are applying for an advertised position that does not give a name to contact, call the company and ask for the department manager's name.

Choose the appropriate way to address the contact person. For example: Dear Mr. Johns (if a man's name is the contact) Dear Ms. Smith (if a woman's name is the contact) Dear Prospective Employer (if there is no contact name)  

Opening Paragraph

In the opening paragraph tell how you learned about the position. You may, for example, know of a job through: a classified advertisement an unsolicited mailing the Internet personal referrals

Middle Paragraph

This paragraph gives a summary of your background and critical skills (hard skills) that make you qualified for the position.

Second Middle Paragraph

This paragraph can be used to demonstrate your persuasive skills (soft skills).

Contact Information and Closing

At the end of the letter talk about your availability for the job, where you can be contacted, and when you are going to contact the hiring person for an appointment to discuss your application. If you have no contact name you may simply want to indicate your anticipation for a response in this part of the letter. Thank the person to whom you are writing for his/her time and consideration of your application.

Other Considerations:

Paper and Printing

• Use white or ivory (20-25 lb.), 8 ½ x 11 bond paper printed on one side only.
• Use the same paper for resume, cover letter, and envelopes if possible.
• Make sure that there is no shadowing or dirty marks from your printer on the papers.

Error Prevention

• Follow instructions in employment ads or recruitment directions.
• Proofread! Look for spelling and formatting errors. Make sure recipient's name, company name, and title are correctly spelled in the letter and on the envelope.
• Proofread again!
• Have another person proofread your letter and resume.
• Be sure there are no errors of fact.
• Sign in blue or black ink.
• Keep a copy of the cover letter and resume for your records.
• Follow up with a phone call, about five days after expected delivery.

Layout and Design

• Follow standard cover letter format.
• Keep the cover letter to one page.
• Set margins at 1 ½”.
• Use a simple, easy to read font style, 10-14 point. (Times, Courier, or Helvetica)
• Use boldface, italics, all-caps and underlining, but don't overdo it.

Planning and Tone

• Tailor each cover letter to one specific position.
• Use industry jargon specific to your career field.
• Identify the employer's key words and use them.
• Make all statements positive. Check the tone by asking yourself if each sentence leaves a positive impression.
• Show originality but not cuteness.
• Use action verbs and phrases .
• Sound determined and confident not desperate.
• Organize context in a reasonable and logical order.
• Use correct grammar.
• Keep sentences short.
• Keep paragraphs short.
• Use short words and simple language.
• Make every word count.
• Punctuate using commas, dashes, and periods.
• Focus on the employer's need for a worker, rather than your need for a job.
• Tell how your skills and personal qualities match the employer's needs.
• Focus on what you can do for the employer and how you contribute to the organization.
• Show you have researched the company double check those facts.
• Be specific avoid general statements.

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What to Include in a Cover Letter for a Job

Alison Doyle is one of the nation’s foremost career experts.

When writing a cover letter , specific information needs to be included: a contact section, a salutation, an introduction to the hiring manager, information on why you are qualified for the job, a closing, and your signature. The way the information is listed and the format depend on how you are sending your letter. 

The goal of your cover letter is to make a case for getting selected for a job interview, so it's important to include all required information along with a compelling argument for why you would be a  strong candidate for the position .

It can be time-consuming to write  a custom cover letter  for each job you apply for, but it's important to take the time and effort to show the company why you are a good match.

The more your experience and your skills match the job description, the higher your chances of getting picked for an interview.

Be sure to include information in your letter about how you possess the particular skills and requirements that the employer is seeking.

Don't simply repeat what's in your resume. Your resume lists your skills, but your cover letter should highlight how you have put those skills to use.

Before you start writing, review cover letter examples and make sure that your letter explains  how your skills relate to the criteria  listed in the job posting. Looking at examples of effective cover letters will give you a starting point for creating your own letter.

Here's what to include in a cover letter to send with a resume when you apply for a job.

What to List in a Cover Letter Contact Section

When writing a cover letter to mail or to upload to a job board or company website, the first section of your cover letter should include information on how the employer can contact you.

Printed or Uploaded Letter List the following information in the contact section:

Hiring Manager Name (if you have it) Title Company Address City, State Zip Code

Your Name Address City, State Zip

Email Cover Letter When you send an email cover letter , include your contact information in your signature instead of listing your contact information at the top of the message:

Your Name Street Address City, State Zip Code Email Phone LinkedIn

Here's more information, with examples, on how to address a cover letter .

Choose an Appropriate Salutation

It's important to include an appropriate greeting at the beginning of the cover letter or message. If you have a contact person for your letter, be sure to include their name in your letter.

Consider salutation examples that are appropriate for cover letters and other employment-related correspondence.

For example:

• Dear Hiring Manager (if you don't have a contact person)
• Dear Mr. Smith
• Dear Ms. Jones
• Dear Rory Dolan
• Dear Dr. Milliard

Highlight Your Qualifications in the Body Section

The body is the most important part of a cover letter or an email message applying for employment.

The body of a cover letter includes the paragraphs where you explain why you are interested in and qualified for the posted job :

• Why you are writing.
• How you are qualified for the job.
• Appreciation for being considered for the position.

Be specific by referencing the employer's job requirements as listed in the job posting in this part of your cover letter.

Include Keywords in Your Letter

Including keywords related to the jobs for which you are applying in your cover letters can help you get selected for a job interview. These are specific words hiring managers look for when considering applications.

As hiring processes have become automated, online applicant tracking systems are programmed to search for keywords.

Choose an Appropriate Closing

Make sure to close your letter  in a professional manner. Casual closings as you would write to a friend or a family member are not appropriate in a letter to a potential employer. 

• Best regards
• Respectfully
• Thank you for your consideration

Add Your Signature to the Letter

What is included in a cover letter signature depends on whether you are sending or uploading a cover letter document or using an email message as your cover letter.

Hard copies of letters should be signed by hand. Scanning your signature to include on PDFs can be a nice touch, while emails should include a professional electronic signature that includes your contact information.

Review Cover Letter Examples

Here's an example of the final product, including information on why the applicant would be an excellent candidate with a summary of his qualifications for the job. 

Download the template for a cover letter here and also review more  cover letter samples  with free templates you can download to use as a starting point for your own letter.

John Bigham 111 Maple Street Anytown, MA 02222 555-555-5555

September 1, 2020

Shaun Lee Human Resources Goodspring 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to state my interest in the position of Assistant to the Director of Goodspring. I believe that my work experience and education have equipped me with the skills necessary to be a successful candidate for this position. 

During my years with XYZ Wellness, I have been responsible for everything from accounting, bookkeeping, marketing and maintaining records to scheduling appointments and greeting clients and their families at the door. I have proudly overseen our growth from a startup business to a well-respected contributor to the community. 

I have also been in charge of organizing our very successful annual golf fundraiser and dinner. Last year, we raised $145,000 for our local homeless shelter. 

Your mission is an important one, and I would very much appreciate the opportunity to speak with you about how I can contribute to your team and help you continue to provide the services so vital to our community. Thank you for your consideration.

John Bigham  (signature hard copy letter)

John Bigham

When you're sending an email cover letter  (see below)  your contact information should be listed after your signature.

What to Include in an Email Cover Letter

The body of an email cover letter should contain the same information as a document cover letter, but two big differences are the subject line and your contact information.

Many employers ask that specific information is included in the subject line , and you must follow those instructions carefully. Contact information should be included with your electronic signature.

What Not to Include in a Cover Letter

There are some things that don't belong in a cover letter. Don't go overboard. Including too much information can hinder your chances of getting an interview.

Keep your letter concise and focused, and don't include extraneous details.

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• Cover Letter

What to Include in a Cover Letter (Things to Put in 2023)

What to include in a cover letter? Your biography? Work history? Photos of your golden retriever? Learn what to put in a cover letter to make recruiters interested in you.

As seen in:

You know you need a cover letter… But what should be in a cover letter besides a desperate plea to give you a job? Your dream opportunity may slip by if you don’t include the right things in your cover letter.

Cheer up! Writing one will be a breeze if you know what to put in a cover letter. Not only that—you’ll write an attention-grabbing cover letter that will get employers on the phone ASAP.

So what should a cover letter include? Our brief cover letter guide will show you what should and shouldn’t be in a cover letter and why.

Want to save time and have your cover letter ready in 5 minutes? Try our cover letter builder. It’s fast and easy to use, and you'll get tips and right-vs-wrong examples while writing it. Choose from 20+ professional cover letter templates that match your resume.

CREATE YOUR COVER LETTER NOW

Here’s an infographic showing you what to include in a cover letter:

Sample cover letter for a resume— See more cover letter examples here .

Looking for some cover letter examples? See:

• The Perfect Cover Letter for Any Job (Example & Guide)  
• General Cover Letter Example  
• Email Cover Letter Example
• Brief Cover Letter Example
• Cover Letter with No Experience Example
• Motivational Statement Example
• 5 Short Cover Letter Examples for Any Job (+ Writing Guide)  
• Cover Letter for an Internship: Example & Tips for All Interns
• Business Cover Letter: Samples, Proper Format, & Writing Guide  
• Cover Letter Examples to Land Any Job  

Need a detailed cover letter writing guide? Check here: How to Write a Cover Letter in 8 Simple Steps

Now, let’s see what should be in a cover letter for a resume to make it successful:

What to Include in a Cover Letter?

 The key to writing a successful job application is to know exactly what to put in a cover letter. With a good writing guide, it’s just like following a cooking recipe. Think of each element of a cover letter as the necessary ingredients and your writing style as seasoning that adds a unique flavor.

Here are the key elements a cover letter should include:

Professional Cover Letter Format

Remember to use easy-to-read cover letter fonts that can make a good impression on recruiters. Set the spacing and margins of your cover letter to maintain a good balance between text and white space, and limit the cover letter length to one page.

Contact Information

What contact details should you add? Must-haves include your name, email address, and phone number. Nice-to-haves are your mailing address, branding statement, and LinkedIn profile.

Current Date

End your cover letter header by inserting the date of writing before moving on.

Company Information

You need to list the name of the person leading the recruitment process, their job title, and the company address.Research the company website, or a site like Glassdoor , to locate the hiring manager’s name so that you can address your cover letter correctly. 

Dear is regarded as one of the best cover letter salutations out there, as it is helpful whether the letter is formal or informal and whether you know the recruiter’s name. Avoid cliché greetings such as Dear Sir or Madam , or To Whom It May Concern , as they’re considered lazy and outdated.

Opening Line

What should the first paragraph of a cover letter include? Like the compelling first line in a great novel, the opening paragraph in a cover letter should immediately hook the reader in a way that makes them want to read further.

Your Interest in the Company and Position

Show your enthusiasm for the job by including attention-grabbing facts about the company or your respect for their products and services. A bit of praise can get you very far!

Reasons You’re Great for the Job

Show them you are the perfect fit for the company and team by mentioning your professional achievements . Give specific examples of using the required skills in the past. This section of your cover letter shouldn’t be a repetition of your resume but a tailored demonstration of your expertise.

Closing Paragraph With a CTA

Write an impressive closing paragraph of your cover letter by briefly summarizing everything, and add a Call To Action by proposing a meeting or a phone call.

Closing Sentiment and Your Name

Simple ones such as “Best Regards” or “Sincerely” with your full name are enough. Remember to add a cover letter enclosure to make sure the hiring manager knows you sent through a complete application.

A P.S. at the bottom of your cover letter always draws the reader’s attention, even if they don’t care to read the rest. Include an original idea for the company, or show off an impressive achievement in a way that will make them want to learn more about you.

Now that you know what should be included in a cover letter, make sure to fill each element correctly. Remember what your cover letter should say : you can help the company succeed!

Sloppy cover letters don’t land job interviews—they land in the trash can instead. Make sure your cover letter looks its best. Learn more: Formatting a Cover Letter Step-by-Step

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a professional resume template here for free .

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

What Not to Include in a Cover Letter?

Maybe you’ve got a unique idea about what to include in a cover letter for a job. It’s better to check if it’s not against the rules. There’s always a bit of freedom in writing a job application, but going too far won’t make a good impression on recruiters.

What not to put in a cover letter:

Irrelevant Information

Your cover letter should include relevant experience that fits the advertised position. Skip anything that won’t matter to the hiring manager.

Extensive Paragraphs

A cover letter is not an essay! Keep the paragraphs up to 5 sentences long to write a killer cover letter .

False Claims

It’s the same as in a resume— lying on a job application is a big NO. If you claim something, make sure you have facts to back it up.

Salary Expectations

Generally, it’s better not to include them. Mention your salary requirements in the cover letter only if the job advertisement tells you to do it.

Negative Remarks About Previous Jobs

Never say you hated your job . Whatever the circumstances of leaving a previous position are, keep all remarks professional.

If you need to explain something in your cover letter, make sure you’re not using unverifiable claims, such as: “I didn’t get a promotion because the manager chose someone who slept with the boss .”

Personal Information

Unless it’s relevant to the position or the job advertisement, don’t focus on details of your personal life. The recruiter doesn’t need to know everything about you. In fact, providing irrelevant information may lead to unconscious bias and employment discrimination, even though it’s against labor laws .

Social Links

Don’t add the rest of your socials, profile URLs, and portfolio information with your contact details as you did on your resume unless the cover letter template you choose includes an area for them.

Excessive Flattery

You don’t need to be like, “I love you guys!”. Show your enthusiasm for the job, but don’t go too far with flattery . Focus on the company's achievements rather than subjective opinions about it.

Your Wishes

It’s perfectly fine that you expect certain things from the company. But in your cover letter, focus on saying what you can do for them .

Spelling or Grammar Errors

It’s just common sense—use a spellchecking tool such as Grammarly to ensure you didn’t make any mistakes.

Wrong Names

It’s obvious, but make sure that you address the letter to the right company and person.

Strange File Name

Naming a cover letter is important. You don’t want the file lost on the recruiter’s hard drive. Always put your name and the position you apply for in the file name. 

Remember that a cover letter should be formal . Unless you know for certain that the company culture is extremely relaxed, don’t include jokes or puns.

got a wealth of tips on writing a cover letter that will let you stand out: 35+ Successful Cover Letter Tips, Advice & Guidelines  

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here.  Here's what it may look like:

See more cover letter templates and start writing.

Key Takeaway

In a nutshell, here's what to put in a cover letter to get the job of your dreams:

• Powerful start: Your opening sentence and the introductory paragraph on your cover letter are vital because they’ll determine if the hiring manager continues reading. Mention your relevant skills and work achievements to grab their attention.
• Strong middle: Use the second and third paragraphs to show that you are a perfect fit for the position on offer and the company and that they are the ideal place you’d love to work at.
• Memorable finish: You kept their attention that far but have a compelling ending and an attention-grabbing postscript, so they’ll be sure to move on to your resume.

Do you have any questions on what to put in a cover letter? Not sure what should be in a cover letter to make it effective? Get at us in the comments below, and we will answer your question. Thanks for reading!

Frequently Asked Questions about What to Include in Cover Letters

What to include in a cover letter.

It’s good that you know that cover letters are necessary . When writing a job application, it’s also important to know what should a cover letter include. The purpose of a cover letter is to express your interest in the advertised position and present your qualifications for the job. In order to do that, you must include the essential cover letter information.

Here’s what goes in a cover letter:

1. Your contact information

2. Date of the letter

3. Contact information of the hiring manager and the company

4. Salutation + the hiring manager’s name

5. Attention-grabbing opening statement .

6. First paragraph, containing your enthusiasm for the position and the company

7. Second paragraph, containing an overview of your qualifications

8. Third paragraph, specifying why this position is perfect for you

9. Closing paragraph with a Call To Action

10. Greetings and optional P.S.

Remember that your cover letter layout should match the resume template—this makes your job application appear more professional! If you don’t want to work with font sizes, cover letter spacing & margins , and all of that fluff, you can pick some simple cover letter templates to download , or a few free cover letter templates in Microsoft Word to make your life easier.

What are 3 things you should include in a cover letter?

While certain parts of a cover letter, such as contact information and salutations, are easy to remember, the contents of the cover letter’s paragraphs are more difficult to write. However, once you remember what your cover letter should say in 3 short points, it will become easier to write one.

Here are the 3 things you should include in a cover letter:

• Your enthusiasm for the job and the company
• Your research about the position and the company’s business goals
• Your willingness to make a contribution

Why do these things matter to recruiters?

First, they want to see you are enthusiastic about the advertised position . By letting them know what attracts you to the job and the company, they can see that you didn’t just send the same letter to 20 other businesses. For this reason, never address your cover letter with “To whom it may concern” —it really makes a bad impression on the reader!

Second, by doing research about the position and the business, you can learn about their current goals, history, achievements, and challenges to overcome. You can make a great impression by referring to a little-known fact or a significant achievement of the company in your cover letter.

Third, the hiring managers want to know what you can do for the company. Explain how you can contribute to the overall business goal and the goals of the department you’d work for. Be as specific as possible!

What are the 7 things you should include while formatting your cover letter?

Just like there are many recipes for apple pie, there are also many guidelines for cover letters. How are you supposed to know which ones matter? We tried to combine them into 7 points to make formatting a cover letter easier.

Here are the 7 things you should include in a cover letter:

1. Cover Letter Header : add your contact information and contact details of the company

2. Salutation : tailor the cover letter greeting and use the hiring manager’s name instead of the cliché “ Dear Sir or Madam ”

3. Opening paragraph : grab the reader’s attention by introducing yourself, stating why you want this job, and what attracts you to the company.

4. Second paragraph : present your qualifications by referring to the requirements from the job advertisement.

5. Third paragraph : show that you’re the perfect candidate for this position by explaining how you can contribute to the company's success.

6. Closing paragraph : summarize your interest in the position and include a Call To Action.

7. Greetings and signature : use a professional closing and paste your scanned signature for a personal touch.

That’s it!

Sometimes, the job advertisement may ask candidates to also include their salary expectations in cover letters . If that’s the case, make sure to also mention them!

As for the ideal length of a cover letter , it’s best to keep it short enough to fit a bit more than half of a page. Recruiters are busy people, they don’t have time to read long essays.

What are the 4 parts of a cover letter?

It’s not easy to find a general cover letter outline . But don’t worry, writing a cover letter can be easier than finding the perfect answer to your question via Google . You just need to know what 4 parts to include in your cover letter .

Each cover letter has four distinct sections:

• Header with contact information and salutation
• Your introduction
• Body of the letter
• Closing statement

That’s what a cover letter should look like .

The body is the longest section of a cover letter. It may consist of several paragraphs (though usually two are enough) dedicated to proving that you’re the best fit for the advertised position. In this part, you should include an overview of your qualifications, refer to the requirements mentioned in the job ad, and explain how you can use your skills and knowledge to assist the employer and help the company achieve its goals. Remember that the goal of your cover letter is to sell yourself . It’s important to be specific—vague promises are not convincing for recruiters!

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Guide Overview

A guide to writing a cover letter that impresses your reader.

The cover letter is a tool to help introduce yourself in a memorable, personal way during a job application. A  well-crafted cover letter  goes over information on your resume and expands this information for the reader, taking them on a guided journey of some of your  greatest career and life achievements . Its purpose is to elaborate on the information contained in your resume while infusing your personality. Unlike a resume, a cover letter lets you introduce yourself to the hiring manager, provide context for your achievements and qualifications, and explain your motivation for joining the company. So how do you pique the interest of your future employer and hiring manager all while highlighting your truest self?

When starting to write any cover letter, it is always best to plan the content of your letter based on the  requirements of the job  you’re applying for.

We’re here to help you! This guide will cover:

• The essential elements of a successful cover letter
• How to write a unique cover letter,
• What to include in a cover letter
• What not to include and how you should submit your cover letter

What is a Cover Letter?

Your  resume  is intended to lay out the facts, but your cover letter is meant to convey more personality. The cover letter is your first introduction to the person who may hire you, and its goal should be to make you as memorable as possible , in a good way.

That means writing a unique cover letter for every job you apply to. No templates. No pre-written nonsense. The format of your cover letter should also match the company and the industry you’re applying to.  

There is no “official format” for your cover letter or the information you include in it, but your cover letter should be visually organized , and orderly in its presentation of information.

Successful cover letters go something like this:

• Memorable introduction
• Specific, organized examples of relevant work done and problems solved
• Concise conclusion with a call to action

The rest is up to you. As we’ll go over in the next section, “What to Include in Your Cover Letter,” successful cover letters prove that you are qualified for the job by telling stories that demonstrate your skills and experience .

What to Include in Your Cover Letter?

You shouldn’t try to fit your whole career and life into the space of a cover letter.

Your cover letter should be a carefully curated selection of stories f rom your career that gives the reader a clear idea of who you are and how you can add value to their company.

The Society for Human Resources surveyed organizations on resumes , cover letters , and interviews and found the top three things that must be included in a cover letter are:

• How a candidate’s work experience meets job requirements.
• How a candidate’s skills meet job requirements.
• Why a candidate wants to work at the organization.

Your cover letter needs to provide this information and leave the reader convinced that you are the right person for the job .

To accomplish this, you should be using the requirements of the job to dictate the content of your cover letter and following these best practices.

Show how you can solve  specific  problems

Saying you’re a ‘problem-solver’ is about as helpful as explaining your preference for chocolate croissants over regular croissants. Don’t tell them about your amazing problem-solving skills . Explain the details of a particular problem you were key in solving and how exactly you employed your skills to solve it. Better yet, if you know the company has a particular problem you could help solve, outline how you can help solve it.

Pick an appropriate voice and tone

You should write like yourself, but you should also pick the appropriate voice and tone for the company you’re applying to.

Researching the company  will help dictate the tone you want to use, which may differ greatly, depending on where you apply. For example, the tone of your letter for a legal consulting firm will likely differ from a tech startup .

Tell your story

Telling stories from your career is a great way to demonstrate your skills and give hiring managers some insight into your personality and work style .

When looking for the right stories to tell, always look to the requirements for the position in the job description .

It is also helpful to research the company further online to get a sense for the company’s culture. Before drafting your cover letter, compare your skills with the requirements for the position.

It can be helpful to use Venn diagrams to brainstorm and find what competencies you want to highlight and what specific experiences you want to share. After you create this diagram and identify what falls into both circles, overlapping subjects will direct and inspire the content of your cover letter.

Let’s say you’re applying for a marketing director position. Among other aspects in the description, the job requires several years of marketing experience, a deep knowledge of lead generation, and strong communication skills . Describe how, in your previous role as a marketing manager, you ran several campaigns for your clients and exceeded their expectations of lead generation (with specific numbers, if possible), and how you also trained and mentored new associates on how to manage their own accounts, which improved client retention rates.

Your anecdote is accomplishing a lot at once—it’s demonstrating one of your top hard skills, lead nurturing, and showcasing how you can collaborate with trainees, communicate effectively , and educate new employees on processes and client relations. You’re proving that you can meet the communication standards and marketing knowledge they’re seeking.

Honesty is the only policy

Dishonesty on your cover letter isn’t in your best interest.

Implying or stating that you have a skill that you don’t actually have will come back to bite you upon being asked to use that skill in the interview or on the job.

Don’t sound like everyone else

“Hi, I’m ___. I’m a detail-oriented, multi-tasking, natural-born leader and I am perfect for your company.”

Hiring managers are going to read the same basic cover letter repeatedly, and you don’t want to be the last template email the hiring manager discounts before lunch. Adding a little word variation helps you stand out against other applicants .

Instead of describing yourself as creative, try imaginative. You’re inventive, not innovative. You’re not determined, you’re tenacious. These word variations at least show that you can think beyond what the average applicant is willing to do.

End with a call to action  

End your letter with a reason for them to contact you . But don’t add remarks like, “I’ll call to schedule an interview.” This doesn’t make you a go-getter, it crosses a boundary.

Instead, let the call to action be polite and open ended, suggesting that you are excited to offer more information and that you’re looking forward to talking with them.  

Proof your cover letter

Always proofread your cover letter for errors and have friends and family read through the cover letter.

How to Make Your Cover Letter Unique?

When thinking about how to make your cover letter unique , keep the following statements in mind:

• You should make your cover letter unique and show the reader who you are as an individual.
• You should include experience and skills that relate directly to the job posting.

These might sound like opposing statements, but they’re equally important for writing a successful cover letter.

Your cover letter needs to be highly related to the job you’re applying to, but the way that you prove your qualifications should show who you are as an individual.    

Tell a compelling story

Everyone loves a good story, and recruiters and hiring managers are no exception. Telling compelling stories from your career will make your cover letter unique and memorable for whoever reads it.

Just be sure that the stories you choose demonstrate proficiency with the skills, tools and concepts that are required by the job you’re applying for.

What makes this company your go-to choice? Why is this company special to you? Perhaps you’re attracted to the workplace culture , or perhaps you’ve always admired the business philosophy that the company lives by.

Address the recruiter or hiring manager by name

Now it’s fine to just use “Dear Sir/Madam” or “To Whom It May Concern” when addressing the recruiter. In fact, I can tell you from experience that most people use precisely these words. However, I can also tell you that most people don’t get the job. If you want to make a strong impression, take time to research who you’re addressing . 

You may have to make a few phone calls or try several searches before you find the right name, but, the harder they are to find, the less likely other applicants are to do it and the more impressed they will be with you.  

Give your cover letter a unique visual format

A unique visual format for your cover letter can help you stand out from other candidates in a positive way. Just be sure that the unique format you use is appropriate for the company you’re applying to and their industry.  

Here’s a good example of an eye-catching cover letter format :

What to Leave Off a Cover Letter?

Recruiters and hiring managers read thousands of cover letters and resumes, so make sure that you avoid these cover letter errors :

Avoid overused phrases 

The average cover letter is going to be extremely generic and contain overused expressions such as “Thank you for taking the time to look at my resume” or “I believe that my set of skills make me a great fit for the job.” While none of these lines hurt your chance of getting the job, they certainly don’t help either.

Career coach Angela Copeland says, “stay away from phrases that are known to annoy hiring managers, such as ‘heavy lifting’ or ‘think outside the box’ or ‘game-changer.’”

Here are some more phrases that make recruiters and hiring managers groan :  

• “To Whom It May Concern”
• “I’m not sure if you know”
• “Please feel free”
• “Significant”
• “Self-Starter,” “Detail-Oriented,” and “Forward-Thinker”
• “Really, truly, deeply”

Recruiters and hiring managers go through hundreds of cover letters and get tired of these clichés . They’re waiting for something new and refreshing  to come along and it’s in your best interest to do so.

Never include irrelevant information

Never include irrelevant information in your cover letter. Irrelevant information can confuse or bore the reader, causing them to miss important points in your cover letter.

How to Submit a Cover Letter?

The longer you “sit on” a cover letter to edit and re-write it , the longer you prolong the opportunity for someone else to get the attention of the hiring manager you want to impress.

You should submit your cover letter as soon as you are certain that:

• Your cover letter, resume and portfolio work are free from errors.
• Your cover letter is written in a way that balances professionalism with personality.
• Your cover letter catches the reader’s interest from the first sentence and maintains it throughout.
• Your cover letter uses the requirements for the job and information on the company as a guide for its content.
• Your cover letter tells stories that are filled with examples that satisfy job requirements and make you stand out positively as an individual and a potential employee.

Submitting your cover letter

Always follow the submission instructions laid out in the job description when submitting your cover letter.

If you are submitting the letter though a website with fillable fields, be sure that no formatting or content errors have occurred.

Be Very Specific

Do not send a generic cover letter. Repeat: DO NOT send a generic cover letter. They can be spotted a mile away and are as fun to read as they are to write. Try your very best to find a name you can address your letter to. A name is one of the most effective ways to make the letter feel more personal.

Visually Match Your Resumé

The heading of your letter should correlate with your resumé, the font should be the same and the paper (if you’re printing it) should also be the same. Along with your resume, your cover letter is part of a pair, and this pair should be visually consistent.

Consider Using a Template

This is an especially good idea if you’re already using a template for your resume. In fact, if your resume is templated, your cover letter absolutely should be too. A  template  is a great way to get some structure going. It can help make a big, blank, white page a little less intimidating.

Learn More!

If you have any more questions about how to write a successful cover letter, here are some related articles we’ve written on crafting cover letters that make you stand out from other applicants.

• Get Noticed: Write A Cover Letter That Makes You Stand Out
• How To Write An Entry Level Cover Letter
• 9 Attention-Grabbing Cover Letter Examples
• 4 Cover Letter Blunders and How To Fix Them
• How To Write a Cover Letter & Resume That’ll Guarantee a Job Offer

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What to Include in a Cover Letter

Many jobs ask you to file a cover letter along with your other application materials, but even if a cover letter is optional, you might take the opportunity to send one along. To make the effort worth your while, you need to know what to include in a cover letter. The goal is to express your knowledge, applicable skills, and passion for the job in question. But you only have one page to work with, so you need to be smart when choosing what to say.

Before you submit a cover letter, first make sure each one is tailored to the job you’re applying for and references the position. Second, make sure each cover letter you write includes these three elements.

This Is What to Include in a Cover Letter

1. proof that you’ve done your homework.

Recruiters and hiring managers want to see that you know what you’re getting yourself into. It’s important in the early sections of your cover letter that you refer to these essentials:

• the job (example: copywriting)
• its title (example: assistant healthcare copywriter)
• the company (example: Company ABC)

And don’t be afraid to do a little flattering. Impress your potential future boss with an acknowledgement of a major company success. Bonus points if that success relates to the team you’d be joining.

Here's an example for how you’d sneak this info into your cover letter narrative:

I’m impressed by the way Company ABC makes climate change issues accessible to everyday people (particularly in commercials for your EFG Product, which have resonated with me often), and I would be grateful for the opportunity to be part of such meaningful work.

The writing is informal, flattering, and shows the job applicant knows the ropes.

2. An Explanation of How Your Skills Relate to the Job

If you're not sure what should be included in a cover letter, look at how your skills align with the job for which you're applying. Connect the dots for the reader by explaining in the letter what exactly it is you can do for this company and this role based on your previous experience.

One of the best indications of what to include in a cover letter is right in the job ad . Take a piece of paper and make two columns. In one column, pull sentences from the job ad that express what the company is looking for. Then in the next column, add a sentence that explains how your skills match those requirements. It’s a smart, organized way you untangle an unruly ball of qualifications and pick out the most appropriate things to include in a cover letter.

Of course, you can also do this in a more traditional way—simply stating how your skills connect to the job.

3. Your Excitement About the Position

Here’s an exercise: Think about yourself in the job you’re applying for. What do you feel? You’re probably pretty pumped, huh? Now harness some of that excitement and put it down on paper.

For example, if you were applying to a web design or UX job, you could write

For as long as I can remember, I’ve been interested in how the digital world works and how users interact with websites. Website design is not only my career, it’s my passion, which is why I hope you’ll consider me for this great role on your team.

This has feeling and emotion; a far cry from the dry form letter you thought you had to write.

As we said, HR staff and hiring managers have limited time and a lot of resumes to sort through. Don’t put them to sleep. Create something they’ll remember you by. It just might be the difference between your application ending up in the trash or the inbox of the boss.

Now, About Your Resume...

Great, you know what to include in a cover letter! But while that piece of paper might be optional, your resume most definitely is not. Resumes are still a tried-and-true requirement that hiring managers use to screen potential candidates. Need some help with that? Get a free resume assessment today from Monster. It's quick and simple and can improve your chances of hearing back from employers.

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How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

What the Experts Say

The answer is almost always yes. Sure, there will be times when you’re submitting an application online and you may not be able to include one, but whenever possible, send one, says Jodi Glickman, a communications expert and author of Great on the Job . “It’s your best chance of getting the attention of the HR person or hiring manager and an important opportunity to distinguish yourself from everyone else.” And in a tight job market, setting yourself apart is critical, says John Lees, a UK-based career strategist and author of Knockout CV . Still, as anyone who’s ever written a cover letter knows, it’s not easy to do well. Here are some tips to help.

Do your research first.

Before you start writing, find out more about the company and the specific job you want. Of course, you should carefully read the job description, but also peruse the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. This research will help you customize your cover letter, since you shouldn’t send a generic one. It’ll also help you decide on the right tone. “Think about the culture of the organization you’re applying to,” advises Glickman. “If it’s a creative agency, like a design shop, you might take more risks, but if it’s a more conservative organization, like a bank, you may hold back.”

If at all possible, reach out to the hiring manager or someone else you know at the company before writing your cover letter, advises Lees. You can send an email or a LinkedIn message “asking a smart question about the job.” That way you can start your letter by referencing the interaction. You might say, “Thanks for the helpful conversation last week” or “I recently spoke to so-and-so at your company.” Of course, it’s not always possible to contact someone — or you may not get a response. That’s OK. It’s still worth a try.

Focus it on the future.

While your résumé is meant to be a look back at your experience and where you’ve been, the cover letter should focus on the future and what you want to do, says Glickman. “It can be helpful to think of it as the bridge between the past and the future that explains what you hope to do next and why.” Because of the pandemic there is less of an expectation that you’ll be applying for a job that you’ve done before. “There are millions of people who are making career changes — voluntarily or involuntarily — and need to pivot and rethink how their skill set relates to a different role or industry,” says Glickman. You can use your cover letter to explain the shift you’re making, perhaps from hospitality to marketing, for example. Think of it as an opportunity to sell your transferrable skills .

Open strong.

“People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste,” says Lees. Instead, lead with a strong opening sentence . “Start with the punch line — why this job is exciting to you and what you bring to the table,” says Glickman. For example, you might write, “I’m an environmental fundraising professional with more than 15 years of experience looking for an opportunity to apply my skills in new ways, and I’d love to bring my expertise and enthusiasm to your growing development team.” Then you can include a sentence or two about your background and your relevant experience, but don’t rehash your résumé.

Read more about

How to Write a Resume That Stands Out

Chances are the hiring manager or recruiter is reading a stack of these, so you want to catch their attention. But don’t try to be funny. “Humor can often fall flat or sound self-regarding,” says Lees. Stay away from common platitudes, too. “Say something direct and dynamic, such as ‘Let me draw your attention to two reasons why I’d be a great addition to your team.'”

If you have a personal connection with the company or someone who works there, also mention it in the first sentence or two. And always address your letter to someone directly. “With social media, it’s often possible to find the name of a hiring manager,” says Glickman.

Emphasize your personal value.

Hiring managers are looking for people who can help them solve problems. Drawing on the research you did earlier, show that you know what the company does and some of the challenges it faces. These don’t need to be specific but you might mention how the industry has been affected by the pandemic. For example, you might write, “A lot of health care companies are overwhelmed with the need to provide high-quality care while protecting the health and safety of their staff.” Then talk about how your experience has equipped you to meet those needs; perhaps explain how you solved a similar problem in the past or share a relevant accomplishment. You want to provide evidence of the things that set you apart.

Lees points out that there are two skills that are relevant to almost any job right now: adaptability and the ability to learn quickly. If you have brief examples that demonstrate these skills, include those. For example, if you supported your team in the shift to remote work, describe how you did that and what capabilities you drew on.

Convey enthusiasm.

“When you don’t get hired, it’s usually not because of a lack of skills,” says Glickman. “It’s because people didn’t believe your story, that you wanted the job, or that you knew what you were getting into.” Hiring managers are going to go with the candidate who has made it seem like this is their dream job. So make it clear why you want the position . “Enthusiasm conveys personality,” Lees adds. He suggests writing something like “I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow.” Don’t bother applying if you’re not excited about some aspect of the company or role.

Watch the tone.

At the same time, don’t go overboard with the flattery or say anything you don’t mean. Authenticity is crucial. “Even if you’ve been out of work for months, and would take any job at this point, you want to avoid sounding desperate ,” says Lees. You don’t want your tone to undermine your message, so be professional and mature. A good rule of thumb is to put yourself in the shoes of the hiring manager and think about “the kind of language that the hiring manager would use with one of the company’s customers.” Of course, it can be hard to discern your own tone in writing, so you may need to ask someone to review a draft (which is always a good idea anyway — see advice below). Lees says that he often cuts outs “anything that sounds like desperation” when he’s reviewing letters for clients.

Keep it short.

Much of the advice out there says to keep it under a page. But both Glickman and Lees say even shorter is better. “Most cover letters I see are too long,” says Lees. “It should be brief enough that someone can read it at a glance.” You do have to cover a lot of ground — but you should do it succinctly. This is where asking a friend, former colleague, or mentor to review your letter can be helpful. Ask them to read through it and point out places where you can cut.

Get feedback.

In fact, it’s a great idea to share your cover letter with a few people, says Lees. Rather than sending it off and asking, “What do you think?” be specific about the kind of feedback you want. In particular, request two things. First, ask your friend if it’s clear what your main point is. What’s the story you’re telling? Are they able to summarize it? Second, ask them what’s wrong with the letter. “Other people are more attuned to desperation, overselling, over-modesty, and underselling,” says Lees, and they should be able to point out places where the tone is off.

When you can’t submit a cover letter.

Many companies now use online application systems that don’t allow for a cover letter. You may be able to figure out how to include one in the same document as your résumé, but that’s not a guarantee, especially because some systems only allow for data to be entered into specific boxes. In these cases, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role. If possible, you may try to find someone to whom you can send a brief follow-up email highlighting a few key points about your application.

Principles to Remember

• Have a strong opening statement that makes clear why you want the job and what you bring to the table.
• Be succinct — a hiring manager should be able to read your letter at a glance.
• Share an accomplishment that shows you can address the challenges the employer is facing.
• Try to be funny — too often it falls flat.
• Send a generic cover letter — customize each one for the specific job.
• Go overboard with flattery — be professional and mature.

Advice in Practice

Case study #1: demonstrate an understanding of what the company needs..

Michele Sommers, the vice president of HR for the Boys & Girls Village, a nonprofit in Connecticut, recently posted a job for a recruiting and training specialist. “I was looking for someone with a strong recruiting background who could do everything from sourcing candidates to onboarding new hires,” she says. She also wanted the person to hit the ground running. “We’re a small team and I can’t afford to train someone,” she says.

More than 100 candidates applied for the job. The organization’s online application system doesn’t allow for cover letter attachments, but one of the applicants, Heidi (not her real name), sent a follow-up email after submitting her résumé. “And it’s a good thing she did, because she would’ve been weeded out otherwise,” Michele says.

Heidi’s résumé made her look like a “job hopper” — very short stints at each previous employer. Michele assumed she was a poor performer who kept getting fired. She was also the only candidate who didn’t have a four-year college degree.

But Heidi’s email caught Michele’s eye. First off, it was professional. Heidi stated clearly that she was writing to double-check that her application had been received. She went on to explain how she had gotten Michele’s name and information (through her husband’s boss, who was on the board) and her personal connection to Boys & Girls Village (her father-in-law had done some work with the organization).

Further Reading

Stand Out in Your Interview

What really stood out to Michele, though, was Heidi’s understanding of the group and the challenges it was facing. She’d done her research and “listed some things she would do or already had done that would help us address those needs,” says Michele.

“The personality and passion she conveyed in the cover letter came through during her phone screening,” Michele says. Heidi ended up being more than qualified for the job. “I wanted this role to be bigger from the get-go, but I didn’t think that was possible. When I met her, I knew we could expand it.” Three weeks later Michele offered Heidi the job and she accepted.

Case Study #2: Catch their attention.

Over the past four years, Emily Sernaker applied for multiple positions at the International Rescue Committee (IRC). She never gave up. With each application, she sent a personalized cover letter. “I wanted my cover letter to highlight my qualifications, creative thinking, and genuine respect for the organization,” she says.

Sarah Vania, the organization’s regional HR director, says that Emily’s letters caught her attention, especially because they included several video links that showed the results of Emily’s advocacy and fundraising work at other organizations. Emily explains, “I had prior experience advocating for former child soldiers, human trafficking survivors, vulnerable women, and displaced persons. It’s one thing to make statements in a cover letter, like ‘I can make a pitch, I am a creative person, I am thoughtful,’ but showing these qualities seemed like a better way of convincing the recruiter that the statements were true.”

This is what Emily wrote to Sarah about the video:

Here is a short video about my story with activism. The nonprofit organization Invisible Children made it for a youth conference I spoke at this year. It is about four minutes. As you’ll see from the video, I’ve had a lot of success as a student fundraiser, raising over $200,000 for Invisible Children. I’ve since gone on to work as a consultant for Wellspring International and have recently concluded my studies as a Rotary International Ambassadorial Scholar.

In each of the cover letters, Emily also made clear how much she wanted to work for IRC. “To convey enthusiasm is a vulnerable thing to do and can come off as naivete, but, when it came down to it, my enthusiasm for the organization was genuine and expressing it felt right,” she says.

This is how Emily conveyed her interest in working for IRC:

You should also know that I have a sincere appreciation of the IRC. I have enjoyed learning about your programs and have personally visited your New York headquarters, the San Diego New Roots farm, the We Can Be Heroes exhibit, and the Half the Sky exhibit in Los Angeles. The IRC is my top choice and I believe I would be a valuable addition to your fundraising team.

Emily learned throughout the process that the organization had hundreds of applicants for each position and it was extremely competitive. “I appreciated that I wouldn’t be the best for every opening but also remained firm that I did have a significant contribution to make,” she says. Eventually, Emily’s persistence paid off. She was hired as a temporary external relations coordinator, and four months later she moved into a permanent role.

Editor’s note: The author updated this article, which was originally written in 2014, to reflect the latest advice from the experts and the reality of job-seeking during the pandemic.

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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How to Write a Cover Letter in 2023 | Beginner's Guide

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected]” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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What to Say in a Cover Letter: 5 Things You Should Include

Cover letter? We've got it covered.

Ah, the elusive cover letter. People often make mistakes to their cover letter and it's not much fun, but learn to do it well and the reward will be great.

TopResume's career advice expert Amanda Augustine shared some tips with Business Insider on best cover letter practices, emphasizing research to personalize your cover letter for the hiring manager.

“Re-read the job description carefully. Depending upon where you found the role, the person who posted the position may be linked to the listing,” says Augustine.

Here's how to write the coveted cover letter for the job you're applying for:

1. Don't restate your entire resume

The recruiter already has your resume, so there's no need to rehash your entire work history in your cover letter. This is often a turn-off for employers who are sick of letters that merely summarize their candidates' resumes. Consequently, they see no need to read them.

Augustine recommends, “Use your opening documentation to demonstrate your understanding of the company's position in the marketplace and its needs, and then highlight your experiences and accomplishments that speak to these requirements.”

2. Use the hiring manager's name, if possible

People like personalization. Using the hiring manager's name shows that the candidate did his or her research.

Hiring managers and recruiters often post their positions in more than one place. Run a Google search for a portion of the job description in quotation marks. Or, if you know the name of the recruiting agency that's running the search, take a look at its company site. If the group is small enough, it may have each recruiter's bio listed.

The worst ways to address a cover letter or an email to a potential employer include: “To whom it may concern,” “Dear Sir or Madam,” “Hello,” “Dear Hiring Manager ” and “Dear Recruiter.” Avoid using these.

3. Use the “T” format

Job seekers don't have to reinvent the wheel here. The main components when writing a cover letter don't really change. Follow what I like to call the “t-format”:

First Section: Introduce yourself and state why you are interested in the position. Show you've done a background check and are knowledgeable about the company or industry.

Middle Section: Prove why you are fit to do this job. How do your skills and experience meet the requirements of the position?

Last Section: Get enthusiastic! Add a closing paragraph and include a “call to action.” Let them know when you will be following up.

Related: Ask Amanda: How Do I Write a Great Cover Letter?

4. Choose the top three requirements that match your work experience

The hiring company is going to list out a bunch of ideal skills. Don't be intimidated. Make a list of all of the qualifications mentioned in the job posting under a header called “Your Needs.” Then, make a list of all of your skills in a column called “My Qualifications.” Simply pick the top three skills in the “Your Needs” column that match up with skills in the “My Qualifications” column and write a little blurb for each.

Focus on past examples of your work that show how you meet each of the hiring manager's needs.

5. Don't make your cover letter generic!

Boilerplate is not the way to go. You need to tailor your cover letter to speak specifically to each company's needs.

Augustine says, “While your introduction may not be as specific as it would be for a position where the employer was known, this doesn't give you license to use a generic template for the main sections of your cover letter.”

Read the job description and brainstorm how you have each prerequisite. Then, pair it with a specific contribution, experience, or accomplishment. Relay this information in a paragraph or a set of bullets. This will customize your cover letter and grab the reader's attention.

You don't have to say it all when you write a cover letter. If you want to get a job interview, just say it right.

Make sure your resume is as strong as your cover letter. Request a free resume review from one of our career experts today!

Recommended Reading:

7 Ways You're Trying Too Hard in Your Job Application

The Dos and Don'ts of Cover Letter Salutations

10 of the Worst Cover Letter Mistakes to Avoid

Related Articles:

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

How to Maximize Your Resume Action Words to Wow the Employer

How to Write an Applied Behavioral Analysis (ABA) Therapist Resume

See how your resume stacks up.

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How Long Should a Cover Letter Be and What Should Be Included?

If you’re applying for a new job, you want to make sure your cover letter length is appropriate and contains the right cover letter sections. Learn more about cover letter word count and organization as well as tips on crafting an effective cover letter.

A cover letter can be anything between half a page and a full-page long. Generally, you should aim for a cover letter word count of 250 to 400 words and about three to six paragraphs. 

A short, concise cover letter serves as a written introduction to a prospective employer and outlines why you’re the best fit for the job. The cover letter, which you submit alongside your resume, highlights your experience and helps explain how your skills and personality will complement the company.

In addition to asking how long a cover letter should be, you might also wonder what to write. To help, we’ll provide tips on the length, offer an outline to follow, and highlight writing suggestions that can impress and inspire the hiring managers to invite you for an interview. 

Cover letter length and outline 

A cover letter should take up at least half or a whole page, but not longer. Shorter is better. 

The length is also dependent on how you plan to send the cover letter, either in the body of an email or as a separate attachment. If you send your letter in an email, it should lean more towards a half-page. If it’s an attachment, you can go a bit longer, but not longer than a page. 

Although all options are acceptable, crafting your cover letter in an email gets instant visibility as opposed to an attachment that the recipient must open after reading your email. Check for delivery directions in the job description. If there aren’t any directions, an email will be the best option for you.  

What should be included in your cover letter? Here’s an outline of the cover letter sections and the information each paragraph should include: 

Contact information and greeting

At the top of your cover letter, include your contact information, which should include your:

City and state

Phone number 

Email address

After providing these details, add the date and contact information of the recipient, although you do not need this information if you're writing your cover letter in the body of an email. 

Next, write a greeting to the hiring manager. Ideally, you’ll know the name of the hiring manager and will address the letter to that person. However, if you don’t know their name, you can simply address it to the Hiring Manager.

Paragraph 1: Introduction

The first paragraph serves as an introduction. Start by introducing yourself and stating the position you’re interested in within the company. Add a fact or two about the company as you explain how you’ll complement the business.

When you research the company, examine the company's mission statement, values, and products. Review the company’s social profiles, search for news articles about the company, and run a search on the company’s owners and head executives. Use these pieces of information to write your introduction. 

Paragraph 2: Relevant experience

The next paragraph should offer your specific qualifications that align with the job description. You should mention your most recent job, its daily responsibilities, and how it helps the current job opening if it applies. 

Briefly highlight your skills. If you can, offer statistics that support your achievements by including a statement like, “The content marketing strategies I implemented led to a 300 percent increase in visitors, a 15 percent increase in inbound leads, and a 2 percent increase in conversions." 

If your previous job was in a different field or if you’re new to the job market, use this cover letter section to explain why you’re a good fit for the position. 

Paragraph 3: Company details or more qualifications

The third paragraph can take two different forms. You can talk about the company and why you want to join such a business, or you can point out additional qualifications that make you a standout candidate. 

Speak about the company. By researching the company’s website, social presence, news, and employee LinkedIn profiles, you can synthesize a few details about the company that you appreciate. With this data, determine why it’s the role and work environment for you and include your explanation in the letter itself.

If you’re light on company-specific details, mention more of your alluring qualifications, skills, or personality traits. However, be sure it’s fresh information and not repetitive of anything mentioned in the previous paragraph. 

Paragraph 4: Closing

In the last paragraph, you should express your appreciation to the reader and offer to discuss the position more in-depth during an interview. 

Every cover letter, no matter what position you apply for, includes a call to action at the end, such as asking for a meeting or an interview. 

Add your contact information including your cell phone number, address, and professional sites like your LinkedIn profile or portfolio, all below your signature. 

What if a job description says a cover letter isn’t required?

Experts say you should always send a cover letter as it gives you a chance to introduce yourself, showcase your skills, and stand out. You might come across a job description that indicates a cover letter isn’t required and be inclined to skip it. Send one anyway. A cover letter will allow you to highlight your relevant skills, experience, and interest in the company, presenting yourself as the ideal match for the job.  

Tips for writing an effective cover letter

You want your cover letter to stand out from the other candidates who are also applying for the job. Your words should express your qualifications and show your potential for growth at the company. Follow these tips to elevate your cover letter: 

Check the job description for requirements.

Before writing your cover letter, check for requirements in the job description. 

In some cases, the job description may include instructions for your cover letter. It might have requirements such as: maintaining a specific length, naming the recipient, and the information they want to know about you. 

Know the name of the recipient.

Include the name of the hiring manager as opposed to a more general greeting like “To whom it may concern” or “Dear Hiring Manager.” Check the job description or company website for this information, or call the company to get the name of the hiring manager assigned to you. If you exhaust these options and can’t find the answer, use the general greeting.

Tailor the letter.

You’ll notice in the outline that company-specific and job posting-specific details should be included in the cover letter. As a result, every cover letter should be uniquely written for each of the jobs you're applying for and not repurposed.  

Formatting is important too.

While it’s easy to focus on word selection or questions like, “How long should a cover letter be?” formatting is a priority as well. Keep the margins standard, pick a legible and common font like Arial or Times New Roman, and font size of 11 or 12. 

Use bullet points for organization. In your second or third paragraph, when you mention your qualifications, list each of your qualities as a bullet point. 

Bullet points make your copy “skimmable,” so if a hiring manager is short on time, they might skip the paragraphs and simply read the bullets. 

Complement your resume, don’t repeat it.

Your resume offers a snapshot of your job experience, education, and skill set. Avoid repeating information from your resume in your cover letter. It should complement your resume instead of being a copy of it. Rather than duplicating the bullet points listed on your resume under your most recent job, for example, craft sentences that build on those bullets for your cover letter. 

Be concise.

A cover letter is a short document, so every word must count. Make your sentences concise and clear. When you’re finished writing, go back through your cover letter and remove any “fillers,” or phrases that don’t add value to your letter. 

Have a clear call to action.

Include a call to action at the end of your cover letter, such as a suggestion to schedule an interview to further discuss your qualifications. It’s one of the last things mentioned in your letter to encourage the hiring manager to take quick action. 

Getting started

Craft your next cover letter by taking Writing Winning Resumes and Cover Letters from the University of Maryland. To further enhance your job hunt, consider courses like Successful Interviewing or Career Planning: A Path to Employment .

Writing Winning Resumes and Cover Letters

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