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Top Product Presentation Examples That Wow Everyone

Learn how to make a product presentation and see inspiring examples (+samples) for product marketing: new product launch, product demo, proposal, or pitch.

product presentation case

Dominika Krukowska

6 minute read

Product presentation examples - how to make a product presentation

Creating an effective product presentation is crucial for any business looking to showcase their products or services to a potential audience . Whether you are presenting to a small group of colleagues or a large audience, it is important to create a dynamic and engaging presentation that persuades your audience to take action.

In this article, we will showcase some of the top product presentation examples that are sure to wow your audience and drive engagement. From interactive slides to compelling storytelling, these examples will provide inspiration and guidance for creating your own effective product presentation.

What is the purpose of a product presentation?

A product presentation is a marketing tool that is used to showcase a product or service to a potential audience. The purpose of a product presentation is to persuade the audience to take action and engage with the product or service being presented . This can be achieved by highlighting the benefits and features of the product, demonstrating how it can solve a problem or meet a need, and creating an emotional connection with the audience.

A product presentation can serve several purposes, including:

Introducing a new product or service: A product presentation can be used to introduce a new product or service to the market and generate interest and demand.

Demonstrating the benefits of a product or service: A product presentation can be used to demonstrate the benefits and features of a product or service and persuade the audience to take action.

Educating the audience: A product presentation can be used to educate the audience about the product or service and provide valuable information and insights that can help them make informed decisions.

Building credibility: A product presentation can be used to establish credibility and build trust with the audience by demonstrating the value and quality of the product or service.

By understanding the purpose of a product presentation, you can create an effective marketing tool that persuades and engages your audience and drives interest in your product or service.

What is the difference between a product presentation and a sales presentation?

A product presentation is a presentation that focuses on introducing a product to an audience and communicating its features and benefits. The goal of a product presentation is typically to inform and educate the audience about the product, rather than to persuade them to make a purchase.

A sales presentation, on the other hand, is a presentation that is designed to persuade an audience to make a purchase. A sales presentation typically includes information about the features and benefits of a product, but also includes additional elements such as pricing information to help convince the audience to make a purchase.

What to include in a product presentation?

There are several key elements that should be included in a product presentation to make it effective and persuasive.

These include:

A clear and compelling message: Your product presentation should have a clear and compelling message that highlights the benefits and features of your product or service and explains how it can solve a problem or meet a need for your audience.

Engaging visuals: Visuals, such as images and videos, can help to bring your message to life and make your presentation more engaging and interesting.

Interactive elements: Interactive elements, such as polls and surveys, can help to increase engagement and make your presentation more dynamic and relevant to your audience.

Relevant case studies or examples: Including relevant case studies or examples can help to illustrate the benefits of your product or service and make your message more relatable and memorable for your audience.

A call to action: A call to action is a crucial element of any product presentation. It should be clear and compelling and encourage your audience to take the next step, whether it is to make a purchase, sign up for a newsletter, or learn more about your product or service.

By including these elements in your product presentation, you can create an effective marketing tool that persuades and engages your audience and drives interest in your product or service.

How to create a powerful product presentation?

Creating a powerful product presentation involves several key steps:

Identify your audience: Before you start creating your presentation, it's important to understand who your audience is and what they are interested in. This will help you tailor your presentation to their needs and preferences. For example, if you are presenting a new software product to a group of IT professionals, you will want to focus on the technical features and benefits of the product.

Determine your objectives: Clearly define what you want to achieve with your presentation. Do you want to generate leads, close sales, or educate your audience about your product? Having specific objectives will help you stay focused and ensure that your presentation is effective.

Research and gather information: Gather as much information as you can about your product, including features, benefits, and customer testimonials. Look for data and statistics that support your claims and help you make a strong case for your product.

Create an outline: Once you have all of your information, organize it into a logical structure. Start with an introduction that captures the attention of your audience and clearly states your main points. Then, break your presentation into sections or chapters, each focusing on a specific aspect of your product. Finally, conclude with a summary of your key points and a call to action.

Start with a strong opening: The first few minutes of your presentation are critical for grabbing the attention of your audience. Consider starting with a question, a statistic, or a story that is relevant to your product. This will help you engage your audience and set the stage for the rest of your presentation.

Use compelling visuals: Visual aids, such as slides and videos, can help you illustrate your points and make your presentation more engaging. Use images, charts, and diagrams to support your ideas, and try to use as few words as possible on your slides. You can also use videos to demonstrate your product in action or show customer testimonials.

Keep it simple: It's important to keep your presentation focused and avoid overwhelming your audience with too much information. Stick to the key points you want to make, and use simple language that is easy to understand. Avoid using jargon or technical terms that may not be familiar to your audience.

Use anecdotes and examples: Personal stories and examples can help you connect with your audience and make your presentation more relatable. Consider sharing a story about how your product has helped someone solve a problem or achieve a goal. This will help your audience see how your product can benefit them in a real and meaningful way.

Include a call to action: At the end of your presentation, it's important to clearly state what you want your audience to do next. This might be to sign up for a trial, make a purchase, or simply learn more about your product. Make it easy for your audience to take action by providing them with a clear next step.

Practice, practice, practice: It's crucial to rehearse your presentation before delivering it to your audience. This will help you fine-tune your delivery and ensure that you are comfortable and confident when you present. Consider practicing in front of a mirror or with a friend to get feedback and improve your performance.

By following these steps, you can create a powerful product presentation that will effectively communicate the value of your product to your audience.

Enhance the impact of your product presentation with an interactive deck

There are several reasons why you should ditch static product presentations in favor of interactive ones:

Increased engagement: Interactive presentations are more likely to hold the attention of your audience and keep them engaged in your presentation. This is because they allow your audience to participate and interact with the content, rather than simply being passive viewers.

Greater retention of information: Studies have shown that people are more likely to retain information when they are actively engaged in the learning process. By using interactive presentations, you can help your audience better understand and remember the information you are presenting about your product.

Improved communication: Interactive presentations allow for two-way communication between the presenter and the audience. This can help you clarify any misunderstandings and ensure that your message is being accurately conveyed.

Greater audience participation: Interactive presentations encourage your audience to ask questions, provide feedback, and engage with the content in a meaningful way. This can help create a more collaborative and engaging atmosphere for your presentation.

Overall, interactive product presentations are a more effective and engaging way to present information about your product to your audience. They can help you better communicate the value of your product and encourage greater audience participation and engagement.

Physical product brochure

Effective product presentation examples that bring real results

Storydoc is a powerful tool for creating interactive product presentations. It offers a range of templates that can help you create professional and engaging presentations quickly and easily.

These product presentation samples have been designed specifically for showcasing your product and demonstrating its features and benefits. They include a range of interactive elements such as videos, images, and buttons that can help you effectively communicate the value of your product.

They also include slides that highlight key statistics, testimonials, and results achieved, so you can showcase how your product has been successful in solving a particular problem for a client.

Create story from scratch

SaaS product one-pager template

Storydoc offers a range of product presentation templates that you can use as examples to help you create your own presentation.

To replicate one of these templates, simply follow these steps:

Sign up for a free 14-day trial of Storydoc: This will give you access to all of the features and templates that Storydoc has to offer.

Browse the available templates: Storydoc offers a range of product presentation templates that you can use as a starting point for your own presentation. These templates are designed to be easy to customize and can be modified to suit your specific needs.

Customize the template: Once you have chosen a template, you can customize it to fit your specific needs. This may involve adding or removing slides, changing the layout, or adding your own content and images.

Preview and publish your presentation: Once you are satisfied with your presentation, you can preview it to see how it will look when it is published. If you are happy with the result, you can then publish your presentation and share it with your audience.

It's important to note that even if your trial expires, you can still keep and access the presentations you create forever!

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28 Case Study Examples Every Marketer Should See

Caroline Forsey

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

marketer reviewing case study examples

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

Download Now: 3 Free Case Study Templates

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Case Study Kit + Templates

Fill out this form to access free case study templates..

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

case study template

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

Case study examples: Handled and HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

2. " The Whole Package ," by IDEO

Case study examples: IDEO and H&M

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

Case study example from Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

4. " Chevrolet DTU ," by Carol H. Williams

Case study examples: Carol H. Williams and Chevrolet DTU

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Case study example from Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

6. " The Met ," by Fantasy

Case study example from Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

Case study example from App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Case study examples: Think with Google and HubSpot

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Case studies example: Data focus, Think with Google

Key Learnings from the Think with Google Case Study Example

9. " In-Depth Performance Marketing Case Study ," by Switch

Case study example from Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

10. " Gila River ," by OH Partners

Case study example from OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

11. " Facing a Hater ," by Digitas

Case study example from Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

12. " Better Experiences for All ," by HermanMiller

Case study example from HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

13. " Capital One on AWS ," by Amazon

Case study example from Amazon AWS

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

14. " HackReactor teaches the world to code #withAsana ," by Asana

Case study examples: Asana and HackReactor

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Case study example from Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

16. " NetApp ," by Evisort

Case study examples: Evisort and NetApp

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Case study example from Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

Case study example from Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

Case study example from Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

20. " Red Sox Season Campaign ," by CTP Boston

Case study example from CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

21. " Acoustic ," by Genuine

Case study example from Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Case study example from Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Case study example from Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Case study example from Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

Case study example from Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

26. " Bringing an Operator to the Game ," by Redapt

Case study example from Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Case study example from Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

28. " Ensuring quality of service during a pandemic ," by Ericsson

Case study example from Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

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Home Blog Business Case Study: How to Write and Present It

Case Study: How to Write and Present It

Case Study: How to Write and Present It

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

What is a Case Study? 

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is an investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips! 

Case Study Woman Doing Research PPT Template

Why Case Studies are a Popular Marketing Technique 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credits. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Case Study Computer PPT Template

Popular Case Study Format Types

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

Case Study Example Google PPT Template

How to Write a Case Study: a 4-Step Framework

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

Business Case Study Example PPT Template

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at lengths about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution work. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain the quantifiable result.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Case Study Man With Giant Clipboard PPT Template

How to Do a Case Study Presentation: 3 Proven Tips

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong business case, follow these quick techniques. 

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of a journey they went through. Inject some emotions in the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations which help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

Take an Emotion-Inducing Perspectives

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is speaking from an emotion-inducing perspective. This is best illustrated with an example: 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

Case Study Medical Example PPT Template

Final Tip: Use Compelling Presentation Visuals

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

Use icons to minimize the volume of texts. Also, opt for readable fonts which can look good in a smaller size too.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-moment refinements! 

1. Business Case Study PowerPoint Template

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To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need. 

Use This Template

2. Medical Case Study PowerPoint Template

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3. Medical Infographics PowerPoint Templates

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4. Success Story PowerPoint Template

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5. Detective Research PowerPoint Template

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6. Animated Clinical Study PowerPoint Templates

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Business Intelligence, Business Planning, Business PowerPoint Templates, Content Marketing, Feasibility Study, Marketing, Marketing Strategy Filed under Business

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10-Minute Presentation Topics | 50 Unique Ideas in 2023

10-Minute Presentation Topics | 50 Unique Ideas in 2023

Quynh Anh Vu • 20 Feb 2023 • 9 min read

For 10 minutes, what can you really do? A shower? A power nap? An entire presentation? You might already be sweating at the idea of that last one. Cramming an entire presentation into 10 minutes is tough, but doing it without even knowing what to talk about is even tougher. So let’s check out 10-minute presentation topics !

No matter where you’ve been challenged to give a 10-minute presentation, we’ve got your back. Check out the ideal presentation structure below and over fifty 10-minute presentation topics, you can use for your big (actually, pretty small) speech. So, let’s check out the best 50 10-minute presentation topics!

Tips from AhaSlides – 10-minute presentation topics

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Get free 10-minute presentation topics and templates. Sign up for free and take what you want from the template library!

The 10-Minute Presentation Topics Structure

As you might imagine, the hardest part of a 10-minute presentation is actually sticking to 10 minutes. None of your audience, organisers or fellow speakers will be pleased if your speech starts running over, but it’s hard to know how not to.

You might be tempted to cram as much information as possible, but doing so is just going to make for an overbearing presentation. Especially for this type of presentation , knowing what to leave out is as much of a skill as knowing what to put in, so try and follow the sample below for a perfectly structured presentation.

This 10-minute presentation example format contains a fairly conservative 5 slides, based on the famous 10-20-30 rule of presentations. In that rule, an ideal presentation is 10 slides in 20 minutes, meaning a 10-minute presentation would only require 5 slides.

10 Ideas for College Students – 10-Minute Presentation Topics

A college student giving a SWOT analysis of his favourite 10-minute presentation topic

A 10-minute presentation is all you need as a college student to show your knowledge and forward-thinking values. So let’s check out few 10-minute presentation topics!

They’re also great practice for presentations you might be making in the future. If you feel comfortable within 10 minutes, chances are that you’ll be alright in the future, too.

10 Interview Presentation Ideas – 10-Minute Presentation Topics

More and more nowadays, recruiters are turning to quick-fire presentation as a means of testing a candidate’s skill and confidence in presenting something.

But, it’s more than that. Recruiters also want to learn about you as a person. They want to know what interests you, what makes you tick and what has changed your life in a profound way.

If you can nail any of these presentation topics in your interview, you’ll be starting next Monday!

10 Relatable 10-Minute Presentation Topics

Successful cheerful businesswoman company head presenting new project to multi-ethnic young employees, diverse people voting raising hands or business coach giving presentation to clients in boardroom

People love stuffs they can relate to their own experiences. It’s the reason why your presentation on the problems of the post office was a hit, but your one on the use of thermoplongeurs and suspension compression on modern fatigue carousels was an absolute travesty.

Keeping topics nicely open and accessible for everyone is a great way to get a good reaction. Check out these fun presentation topics below…

10 Interesting 10-Minute Presentation Topics

This one is the exact opposite of ‘relatable topics’. This one is all about super interesting scientific phenomena that a lot of people don’t know about.

You don’t have to be relatable when you can be fascinating!

10 Controversial 10-Minute Presentation Topics

Check out some controversial 10-minute presentation topics

Bonus Topics: Vox

product presentation case

Vox is an American online magazine with a real knack for making insightful video essays on interesting topics you may never have thought about. They were the guys behind the ‘ Explained ‘ series on Netflix, and they’ve also got their own YouTube channel full of topics.

The videos vary in length, but you can choose any of these to present if you feel like it’s interesting enough for your crowd. Contract or expand the information in the video to 10 minutes and make sure you can present it comfortably.

Some of Vox’s videos include…

Wrapping Up

10 minutes is, categorically, not a long time , so yes, 10-minute presentation topics can be difficult! Okay, it’s a long time to spend on your turn on the karaoke machine, but it’s not a long time for a presentation. But those also can be the best ideas for video presentations!

Above is your choice of 10-minute presentation topics!

Nailing yours starts with the right topic. Any of the 50 unique ones above would be a great way to kick off a 10-minute presentation (or even a 5-minute presentation ).

Once you have your topic, you’ll want to craft the structure of your 10-minute talk, as well as the content. Check out our presentation tips to keep your presentation fun and watertight.

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Crafting a Strong Product Business Case

More than half of IT projects and products fail. The biggest causes of these failures are resource misallocation and misalignment with business goals. Expertly crafted product business cases can help to mitigate both of these problems.

Crafting a Strong Product Business Case

By Greg Prickril

Greg is a product strategy consultant and trainer with 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP.

Listen to the audio version of this article

According to an annual Project and Portfolio Management Survey, more than half of IT projects and products fail. The biggest causes of these failures are resource misallocation and misalignment with business goals. Expertly crafted product business cases can help to mitigate both of these problems.

Product managers are sometimes referred to as mini-CEOs. While the responsibilities of a product manager can have varying similarities compared to that of a CEO, there is definitely a skill overlap when creating business cases. Corporate CEOs have to present expansion plans to shareholders and startups CEOs have to pitch their visions to venture capitalists. In both of these situations, the CEOs have to create compelling business cases to convince investors. The same is true for new or existing internal products that require non-trivial investment to grow and capture markets. In this context, the product manager needs to create a product business case and present it to decision-makers in the company to secure funding.

What Is a Business Case?

A business case provides the justification for investment. It can be an investment in a new business, stocks, bonds, a project, or a product. Business cases are often captured in an artifact or set of artifacts like word processing documents, spreadsheets, and presentations.

Product management business cases justify investment in non-trivial material investments in products. They are as relevant to established products as they are for those being newly developed. A business case for a new product allows decision-makers to compare alternatives and choose those that are most likely to generate the best business outcomes. In theory, all product organizations should have competency around crafting and evaluating product business cases; in practice, not all do.

Product managers should be accountable for creating a business case for their product. Other departments should contribute as necessary, but the product manager should drive the content, the creation process, and the presentation. Assigning accountability for business case development to other departments can undermine product managers’ authority and decrease their motivation to execute the underlying plan.

Business Case Structure

Product business case structure

A product manager’s business case can be thought of as having two elements : the business context and financials. The financials project the likely performance of the product in financial terms over a given investment horizon, elaborating what must be invested and expected returns on those investments. There is a tendency for people to think of these figures alone as the business case. However, optimal decision-making requires a second element: business context. If the financials show what we hope to achieve, business context provides the minimal set of information needed to understand why we want to achieve it and some insight into what we will do to achieve it.

Element 1: Business Context

Although the required business context varies depending on factors such as organizational expectations and a product’s place in the life-cycle, we can define core elements that should likely be included in all business cases.

Business context of a product business case

Boil down your entire business case into a 60-second pitch. Forcing yourself to be so concise will make sure only critical information is included and positioned in a compelling way.

Before jumping to the solution you propose, demonstrate that you have a clear understanding of the problem that needs to be solved, including its key stakeholders and the economic opportunity related to solving it.

Provide a brief description of the solution, primarily from a functional perspective. This section of the product business case may also include an animated representation of a “happy path” scenario so people better understand how the solution works in the real world.

This section can also be called “market insight”. Rather than listing dry statistics, clearly analyze how the size and growth of the market will create a compelling opportunity for the segments of the market that have been prioritized. Pricing options can also be discussed in this section. Cut through the complexity and ambiguity surrounding the competitive landscape, convincing decision-makers that your product has what it takes to come out on top.

In this section, summarize the organizational strategy and demonstrate how the vision, goals, objectives, and strategy bolster it. Rather than focusing solely on what they would like to achieve, product managers should demonstrate to decision-makers how the business case will make the organization more successful, i.e., how the product manager will make decision-makers successful.

Who would invest in any endeavor without understanding risks that could compromise or obviate success as well as key assumptions that underlie the financials? Risks and assumptions are often confused although they are fundamentally different. Risks are things that might happen which would compromise success; assumptions are things that are expected to happen. All assumptions bear some risk - what is expected may not happen. Critical assumptions, those that would have a significant effect on business performance if they don’t come to pass, will be used in the Financials section of the product business case to do sensitivity analysis .

A product roadmap describes how a product organization will deliver value to the market based on its strategy. Very few product decision-makers will invest based on a representation of a single release; they want to know where the product is headed in the future, beyond the immediate investment horizon.

Element 2: Financials

The Financials section should provide a reasonable model representing what must be invested to generate expected returns. Often, organizations have standard templates with varying levels of detail. These templates, referred to as “financial models”, are often created in an electronic spreadsheet, breaking down expected revenues and costs over an investment horizon that is often multi-year. Once expected revenues and costs have been captured, there is a small set of investment metrics that are often used to assess the relative attractiveness of the endeavor described in the business case. The table below enumerates the most common investment metrics.

MetricDescriptionProsCons
Return on Investment (ROI)Ratio of profit to funds invested. Higher is better.Simple calculationDisregards time value of money
Payback PeriodNumber of periods required to recoup investment. Lower is better.Simple calculationDisregards time value of money Disregards benefits after payback period
Net Present Value (NPV)Present value of net cash flows over investment horizon based on a "discount rate". Higher is better.Fair comparison across investments Recognizes time value of moneyRequires dedicated tools to calculate Requires a priori discount rate Requires understanding of time value of money
Internal Rate of Return (IRR)Discount rate generating NPV of 0. Higher is better.Precise rate of return on investmentDoesn’t reflect total economic impact (investment/revenue) Negative cash flows produce multiple IRRs

The financial model should be designed so that the impact of changes in key assumptions can be evaluated. Using spreadsheet formulas, the impact of various levels of existing customer adoption can be simulated, for example. Changes to sets of assumptions can be modeled as “cases” or “scenarios,” e.g., best case, worst case, and likely case. Generally, organizations look for investment opportunities that even in the worst case are unlikely to generate financial losses.

The Product Business Case Development Process

Now that we have an idea of the proper content of a product business case, we’ll address a topic that has historically gotten too little attention: the process of creating a product business case. Just as a recipe containing ingredients with no preparation instructions is of minimal use to a cook, knowing what goes into a product business case without knowing how to assemble and present it is a questionable use to product owners .

Creating a business case is knowledge work, which means the process cannot be reduced to a set of strictly repeatable steps. Each product business case example will be a little different and the process must be highly flexible and adaptable. The following table list these high-level phases, enumerating some of the most important activities in each.

Product business case development phases

Preparation

The preparation phase ensures the minimal amount of planning is done to ensure the timely and efficient creation of the business plan. A core team that will create the business case is identified and key stakeholders are analyzed. A schedule is also drafted that the core team and stakeholders commit to. Great business cases rarely reflect the heroic efforts of a single person like a product manager; they are the result of intelligent, well-planned teamwork.

Construction

The product business case is iteratively defined in the construction phase. The team gathers information and engages with key stakeholders to collect the business context and build the financial model. It is critical for the product manager and team to continuously seek feedback on their work, adjusting the content as necessary. The construction phase may consume over half of the business case creation practice.

The validation phase represents a change in focus from content creation to content validation with stakeholders. In this phase, the business case as a whole is shared with stakeholders to ensure it is complete, consistent and that they will support it when it is presented to decision-makers.

Presentation

The presentation phase comprises of various rehearsals, at least one dry-run, and the presentation to decision-makers. Prior to the presentation, it is critical for the presenter to rehearse, making sure the presentation flows well. It’s helpful to invite people to the rehearsals who can simulate the reaction and anticipate the questions of key decision-makers. The team should hold at least one dry-run, which is treated like the actual presentation, ideally held in the venue where the presentation will be held. Hopefully, the presentation phase results in a decision regarding the execution of the product business plan.

In the follow-up phase, any action items from the presentation are addressed. Product managers should do a retrospective with the core team and key stakeholders so that the practice of creating product business cases can be continuously improved.

Summary: Strong Business Cases Lead to Investments

Product business cases are created to justify non-trivial investments in product development. The two main elements of a product business case are:

Business context provides the minimal set of information needed to understand why and how we want to achieve the business case. It consists of:

Product managers should be accountable for the product business case creation process. The most important phases in crafting it are:

Investing time into creating a strong product development business case will pay off during the execution stage. Having a clear vision and the financials to back it up will keep the team focused and reduce risks that could derail product implementation.

Further Reading on the Toptal Blog:

Understanding the basics

What is included in a business case.

A business case includes two main elements. Business context provides the minimal set of information needed to understand why the business case exists. Financial data shows how this business case will be achieved.

What is a business case document?

A business case document provides all the necessary information for decision-makers to help them decide if they want to invest or direct funds towards the business case.

How do I write a business case?

You can write a business case by firstly identifying the relevant business context and putting that into a presentation. Secondly, you have to create a financial model that will show how the business case will be executed and what will be the expected returns.

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product presentation case

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Product Presentation Template

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Product Presentation

Table of contents.

3. The Story 4. Inspirational 5. Our Company 6. Mission 7. The Problem 8. Product 9. Features 10. Target Market 11. For Whom 12. Values 13. Pricing 14. Use Cases 15. Social Proof 16. CTA 17. Contacts

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Tell your audience how the product you're going to present has come to life and why you created it.

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Inspirational

Use compelling graphics or an eye-catching statement, quote, or statistic that engages your audience and leaves them wanting more.

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Our Company

Explain who you and your team are e.g. noteworthy achievements, past experience, etc..

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project delivered

years 
in the market

happy customers

offices globally

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Our mission is to deliver decaffeinated coffee that tastes as good as caffeinated coffee to the whole world.

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The Problem

Water bottles leak!

State the problem that your product is meant to solve e.g. phone screens that break easily, water bottles that leak, email software with a clunky user interface, etc.

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The product

State what your product is and highlight some of the key advantages..

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List some of the most important features your product has to offer.

Lasts XX% longer then other products in the industry.

Functionality:

XX% cheaper than comparable products.

Appearance:

Comes in XX color options.

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TARGET MARKET

Identify the target market your product is meant for e.g. age, gender, income bracket, geographic location, etc..

Income bracket: x

Geographic location: x

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Give specific examples of the sort of person your product is meant for with more specific buyer personas.

Demographic details

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Behavioral traits

Demographics details:

Behavioral trait:

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Show the value proposition of your product by listing some of the value offerings e.g. cost saving, longer lasting, etc.

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Summarize the pricing options for your product.

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Name

Price

QTY

Subtotal

Item 1

Description of first item

$35.00

5

$175.00

Item 2

Description of second item

$55.00

$55.00

Item 3

Description of third item

$200.00

$200.00

Subtotal

$230.00

Discount

-$115.00

Tax

$23.00

Total

$138.00

Illustrate some viable use cases that your product is perfect for e.g. software that makes telemarketers more efficient, a supplement that helps people lose weight faster, etc.

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Enter your text here

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Social proof

Provide social proof for your product by means of positive reviews, social media shares, celebrity endorsements, etc..

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“Enter your text here”

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Grace Johns

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Close with a strong call-to-action that motivates the reader to pursue a specific action e.g. set up an appointment, pre-order, book a demo, etc.

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List the appropriate contacts that your reader can follow up with to take the next steps e.g. sales rep, customer service, manager, etc.

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Natasha Lyonn Sales Manager

Phillip Fry CPO

Sarah Gray CEO

SlideUpLift

Tips To Create A Powerful Product Presentation Plus Examples

Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

Table of Contents

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business? 

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light. 

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product. 

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives. 

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality. 

Such presentations help build trust with potential customers and make them more likely to purchase. 

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation. 

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product. 

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way. 

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions. 

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product? 

Are you showcasing new features to existing customers? 

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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10 Practical Ways to Improve Your Presentation Skills Today

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The beginner’s guide to writing an effective business case

Julia Martins contributor headshot

Nearly every project needs to be approved—whether that means getting the simple go-ahead from your team or gaining the support of an executive stakeholder. You may be familiar with using a project plan or project charter to propose a new initiative and get the green light for a project. But if your proposed project represents a significant business investment, you may need to build a business case.

If you’ve never written a business case, we’re here to help. With a few resources and a little planning, you can write a business case that will help you get the resources and support you need to manage a successful project.

What is a business case?

A business case is a document that explains the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from the messaging for a new product or feature launch, a proposal to increase spend on a current initiative, or a significant investment with a new agency or contractor—to name a few. A compelling business case will outline the expected benefits of this significant investment decision. Key stakeholders will use the business case you provide to determine whether or not to move forward with an initiative.

If you’ve never created a business case, it may sound similar to other early project planning documentation. Here’s how it stacks up:

The difference between a business case and business plan

A  business case  is a proposal for a new strategy or large initiative. It should outline the business needs and benefits your company will receive from pursuing this opportunity.

A  business plan , on the other hand, is an outline for a totally new business. Typically, you’d draft a business plan to map out your business strategy, your mission and vision statements, and how you’re planning on getting there. There may be a case where you create a business plan for an already-existing business, but you’d only do so if you’re trying to take your business in a significantly new direction.

Business case vs. executive summary

Business case vs. project charter.

If you need to create an elevator pitch for your project but you don’t quite need the full business case treatment, you might need a project charter. Much like a business case, a project charter outlines key details of an initiative. Specifically, a project charter will cover three main elements of your project: project objectives, project scope, and key project stakeholders. Your management team will then use the project charter to approve further project development.

Do you need a business case?

Not every project needs a business case—or even a project charter. Plan to build a business case only for initiatives or investments that will require significant business resources. If you’re working on a smaller initiative, consider creating a project charter to pitch your project idea to relevant stakeholders.

Even if you don’t need to pitch your project to any stakeholders, you should be ready to answer basic questions about your proposed project, like:

What is this project’s purpose?

Why are we working on this project?

How does this project connect to organizational goals and objectives?

Which metrics will we use to measure the success of the project ?

Who is working on this project?

When is this project going to be completed?

5 steps for creating and pitching a business case

Your business case shouldn’t just include key facts and figures—it should also tell a story of why pursuing a particular investment or initiative is a good idea for your business. When in doubt, avoid jargon and be brief—but always focus on communicating the value of the project. If this is your first time creating a business case, don’t worry. Follow these five steps to create a solid one.

1. Gather input

You don’t have to write a business case on your own. Instead, make sure appropriate team members and stakeholders are contributing to the relevant sections. For example, the IT team should be involved in any tooling and timeline decisions, while the finance team should review any budget and risk management sections. If you’re creating a business case to propose a new initiative, product line, or customer persona, make sure you also consult subject matter experts.

2. Plan to write your business case out of order

Some of the first things that appear in your business case—like your executive summary—should actually be drafted last, when you have all of the resources and information to make an informed suggestion. Your executive summary will present all of your findings and make a recommendation for the business based on a variety of factors. By gathering all of those details first—like project purpose, financial information, and project risk—you can ensure your executive summary has all of the relevant information.

3. Build your business case incrementally

A business case describes a significant investment for your company. Similarly, simply writing a business case is a significant investment of your time. Not every initiative is right for your business—so make sure you’re checking your work with stakeholders as you go. You don’t want to sink hours and weeks into this document only for it to be rejected by executive stakeholders right off the bat.

Consider doing a “soft launch” with an outline of your business case to your project sponsor or an executive stakeholder you have a good relationship with to confirm this initiative is something you should pursue. Then, as you build the different sections of your business case, check back in with your key stakeholders to confirm there are no deal-breakers.

4. Refine the document

As you create sections of your business case, you may need to go back and refine other sections. For example, once you’ve finished doing a cost-benefit analysis with your financial team, make sure you update any budget-related project risks.

Before presenting your business case, do a final read through with key stakeholders to look for any sections that can be further refined. At this stage, you’ll also want to write the executive summary that goes at the top of the document. Depending on the length of your business case, your executive summary should be one to two pages long.

5. Present the business case

The final step is to actually present your business case. Start with a quick elevator pitch that answers the what, why, and how of your proposal. Think of this presentation as your chance to explain the current business need, how your proposal addresses the need, and what the business benefits are. Make sure to address any risks or concerns you think your audience would have.

Don’t go through your business case page by page. Instead, share the document with stakeholders before the presentation so they have a chance to read through it ahead of time. Then, after your presentation, share the document again so stakeholders can dig into details.

A business case checklist

Start with the why.

The first section of the business case is your chance to make a compelling argument about the new project. Make sure you draft an argument that appeals to your audience’s interests and needs. Despite being the first section in your business case, this should be the last section you write. In addition to including the  traditional elements of an executive summary , make sure you answer:

What business problem is your project solving?  This is your chance to explain why your project is important and why executive stakeholders should consider pursuing this opportunity.

What is your business objective ?  What happens at the end of a successful project? How will you measure success—and what does a successful project mean for your business?

How does this business case fit into your overall company business strategy plan?  Make sure your proposed business case is connected to important  company goals . The initiative proposed in your business case should move the needle towards your company's  vision statement .

Outline financials and the return on investment

At this point in your business case, you should outline the project finance fundamentals. Don’t expect to create this section on your own—you should draft this in partnership with your company’s finance team. In particular, this section should answer:

How much will this project cost?  Even if the initiative is completely new to your company, do some research to estimate the project costs.

What does each individual component of the project cost?  In addition to estimating the total overall cost, break down the different project costs. For example, you might have project costs for new tools and resources, competitive intelligence resourcing, agency costs, etc.

What is the expected return on investment (ROI)?  You’ve talked about the costs—now talk about how your company will benefit from this initiative. Make sure to explain how you calculated the ROI, too.

How will this project impact cash flow?  Cash flow is the amount of money being transferred into and out of your business. Significant investments are going to cost a lot of money, so they’ll negatively impact cash flow—but you should also expect a high ROI, which will positively impact cash flow.

What is the sensitivity analysis?  Sensitivity analysis is a summary of how uncertain your numbers are. There will be a variety of variables that impact your business case. Make sure to explain what those variables are, and how that could impact your projections.

Preview project details

Your business case is proposing a new initiative. In addition to the financial risks, take some time to preview project details. For example, your business case should include:

Your  project objectives  and  key project deliverables .  What will happen at the end of the project? What are you expecting to create or deliver once the project is over?

Your  project plan .  A project plan is a blueprint of the key elements your team needs to accomplish in order to successfully achieve your project goals.

The  project scope .  What are the boundaries of your project? What exact goals, deliverables, and deadlines will you be working towards?

A list of relevant  project stakeholders .  Who are the important project stakeholders and key decision makers for this work? This can include the members of the project team that would be working on this initiative, executive stakeholders who would sponsor the project, and any external stakeholders who might be involved.

A general  project roadmap  in a Gantt-chart like view.  At this stage in the process, you don’t need to provide a detailed project timeline, but you should outline a general sense of when each project stage will happen in relation to the others. To do this, create a project roadmap in  Gantt-chart like software . Make sure to include any important  project milestones  in your roadmap as well.

Any important project dependencies.  Is there anything that would get in the way of this project getting started? Does this work rely on any other work that’s currently in flight?

Discuss project risks

Once you’ve outlined the financial impact and important project details, make sure you include any potential project risks. If you haven’t already, create a  project risk management plan  for your business case. Project risk management isn’t the process of eliminating risk—instead, it’s about identifying, analyzing, and proactively responding to any potential project risks. Clearly defining each project risk and how that risk might impact your project can best equip you and the project team to manage and avoid those risks.

In the risk section of your business case, include:

A risk analysis of any potential project risks.  What is the risk? How likely is it to happen? What is the priority level of this risk?

What, if any, assumptions you are making.  In project risk management, assumptions are anything you think will be true about the project, without those details being guaranteed facts. Basing project decisions around an assumption can open your project up to risk. Make sure you ratify every project assumption to avoid jeopardizing project success.

Any comparable alternatives in the market.  If you’re writing a business case to pitch a new product or angle in the market, evaluate anything that already exists. Could the alternative impact your financial assessment or project success?

Develop an action plan

In the final section of your business case, outline how you will turn this business case into an actionable project. This section should answer questions like:

How will decisions be made?  Who is responsible for the project? Who is the project sponsor? If you haven’t already, consider creating a  RACI chart  to outline project responsibilities.

How will progress be measured and reported?  Not every project stakeholder needs to be notified of every project change. Outline key parts of your project communication plan , as well as how you’ll communicate  project status updates .

What is the next course of action?  If the management team ratifies this business case, what next steps will you take to put this into action?

Bring your business case to life

You’ve built a solid business case and it’s been ratified—congratulations! The next step is to bring your business case to life. It can be intimidating to  initiate large-scale change , and implementing your business case is no exception.

If you haven’t already, make sure you have a  project management tool  in place to manage and organize your new initiative. With a central source of truth to track who’s doing what by when, share status updates, and keep project stakeholders in the loop, you can turn a great business case into a successful project.

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Table of Contents

How to solve a product manager case study in 4 simple steps.

Richard Chen

product presentation case

We cannot emphasize the importance of Product Manager case studies in interviews enough. Companies rely heavily on this step to assess your critical thinking and problem-solving skills as it closely mirrors the day-to-day activities. However, you don’t have to be a Product Manager with years of experience to come up with impressive case studies that will get you hired. Like the job itself, a Product Manager case study should be situational and contextual—getting it right is about tailoring your answer to the company you are interviewing for and the context behind the question. 

So, how do you make sure you hit the nail on the head? There are four steps to solving the Product Manager case study. Our case study instructors recommend the following: 

From startup case studies to whiteboarding questions, this guide will take you through everything you need to know about tackling the notorious product management case study using these simple steps. Practice this approach with the various examples we provide and you should be ready to ace your next Product Manager case study interview .

How to Approach the Product Manager Case Study 

Let’s say that an e-commerce furniture company wants to implement a feature: free returns. Take a minute to think about this case study question . How would you go about implementing this? What is your first step?

If there’s one thing we know from working with thousands of aspiring Product Managers, it’s that more than 90% of the candidates fail the product manager case study interview one way or another. And not because the candidates lacked the required skills! Like we mentioned above, a successful case study is tailored to the situation and context. 

Before we dive in, here are some pointers you should remember to get you into the right frame of mind as you tackle the case study assignment you are given. 

Ask Questions 

This is where to start: Always approach a case study assignment with the assumption that you know nothing. Never dive into solving the problem with little to no information on it. Don’t be afraid to ask your interviewer everything you need to: 

Making assumptions could lead you down the wrong path, but on the other hand, remember that being a Product Manager involves solving ambiguous real-life issues. Keep calm and creatively and strategically acquire more information for clarity of the situation. You’ll be one step ahead of fellow candidates.

Prepare for Anything 

Many novice candidates believe that the case study round always involves a take-home assignment, which would allow them to do extensive research on the question at hand. But while take-home assignments do come up often enough, unfortunately, that’s not always the case. Prepare for your case study interview to involve on-the-go questions. You should also expect to whiteboard and solve problems on the fly during the interview. When that’s the case you’ll have only seconds — or minutes if you’re lucky — instead of days to tackle the problem.

There Is More Than One Correct Answer

The Product Manager case study interview is a way for companies to evaluate your problem-solving skills. They want to see how you identify product users, measure product performance, navigate technical aspects, and so on. You can demonstrate these competencies with a variety of answers.

Don’t Spend More Time Than You Need To

The take-home Product Manager case study can be especially time-consuming and you might spend all your time working on these assignments if you don’t have support . Remember that job hunting is a numbers game and allocate your time and effort accordingly.

Need more time to prepare for your next case study interview? Take your prep to the next level with this video by Product Gym co-founder Cody Chang:

How to Solve Any Product Manager Case Study in 4 Simple Steps

Without further ado, here are the four steps you need to follow to solve your Product Manager case study:

Step 1: Evaluate the Need

To understand the need in the Product Manager case study, you need to ask a series of questions. Here are a few of them to get you started:

Essentially, you need to figure out the bounds and constraints of this question.

You may not be an industry expert on the business that your interviewer is in, or you may lack that domain knowledge. So in order to create an informed answer, you have to know what your answer is not .

Step 2: Validate the Need

You have to start on the pre-question. Let’s take the example of a furniture e-commerce company.

Some of the questions you would ask yourself are: 

When you focus on these unknowns, what you’re really focusing on is time and resources. This gets into the business side of asking questions. If you are not a domain expert in furniture e-commerce or are not familiar with their business model to give a nuanced response, what are these Product Managers looking for in your answer?

The company you are interviewing with is likely operating in another domain that you are not familiar with. That’s okay. As long as you can lay out the roadmap for your product with sound reasoning, you’ll be good to go.

Step 3: Set a Goal for the Feature

In this specific example, you want to focus on time and resources, which is money. This means explicitly profitability . What are all the areas that might factor into profitability? Here are some questions to consider:

Check out these guides to help you determine the essential metrics for your company’s business and the product you are developing:

Step 4: Decision-Making

Based on the business requirements, how do you want to evaluate these unknowns? The rabbit hole of questions can go on and on. You may need to spend these resources and push back the engineering deadline. Is the company okay with that?

It also depends on how you communicate “Yes” or “No” answers. If you say, “Yes, I want to prioritize this feature,” then know your reasons:

Or, if you say “No,” have your reasons why to address the same areas:

These are all moving parts that you want to evaluate and then communicate to the PM interviewing you in the Product Manager case study. The best thing to do when you ask these questions is to get specific. Use examples of times when you had to make these decisions yourself based on these factors.

Remember to communicate competency on how you evaluate whether or not you implement a feature. Ask questions to create constraints and boundaries to the case study, and control its scope. Once you have this information, you will know how to best approach the questions based on the Product Management knowledge you possess.

BONUS Step: Get Your Case Study Presentation Reviewed by a Professional

You’ve worked through the case study and put your solution into a slide deck to present to a panel of interviewers: congratulations! But if you want to go above and beyond to impress the hiring team, take some time to get your case study solution reviewed by a professional.

A fresh set of eyes may catch typos and grammar errors, but will also be able to point out the areas where you can improve the solution overall. A Product Manager who’s gone through multiple case study interview rounds is going to be able to assess your solution from the perspective of the interviewer and use their experience to help you polish it.

At Product Gym, our interview coaches routinely check over members’ case study presentations, offering insight, constructive criticism, and tips on how to make their technical interview round a success. Solving case studies isn’t just a good practice for acing your interview — it’s also an excellent way to develop applicable Product Manager skills. That’s why we include classes on case studies in our program. Our case study curriculum was developed and continues to be taught by Senior Product Manager for Atlassian, Roman Kolosovskiy .

Because we’ve been working with Product Manager job hunters for the past five years, we’ve had ample opportunity to test and perfect the case study strategy we teach our members. We’ve even compiled a bank of case study prompts that aspiring Product Managers have received in their interviews so that members can exclusively access to hone their problem-solving and storytelling skills.

What to Expect from a Product Manager Case Study at a Startup 

The type of company you are interviewing for is a key consideration when determining the context for your case study. It’s highly likely that you will interview for a Product Manager position at a startup—there were 30.7 million startups in the US in 2019, and the numbers will only keep growing.

No doubt, the expectations, and responsibilities differ immensely in a startup role as compared to being an enterprise PM.

Here’s what you should keep in mind when interviewing for a PM position with a startup: 

So how do you show your interviewer that you are ready to take on the challenge?

1. Demonstrate Fast Execution

First and foremost, you should show that you are quick when making decisions and taking action. Unlike established companies, you will not have many tools or practices to help you make decisions and organize your and your team’s tasks. You should be comfortable with communicating decisions and last-minute action items with the rest of your team.

2. Be Ready to Take Risks

Executing decisions takes a sense of responsibility and ownership, which brings us to our second point. As a Product Manager, you should be a leader who isn’t afraid of taking risks. When needed, you should be ready to take the driver’s seat. There is no doubt that your responsibility will exceed a single product, and you will soon be expected to come up with ideas that will impact the whole company.

3. Prove You Can Multitask

Limited resources mean you may find yourself wearing different hats. For example, you might not have a UX designer and end up designing the wireframes yourself. Regardless of the situation, get ready to prove to them that you can multitask. How do you show this skill in your Product Manager case study? 

4. Learn About the Company

A case study assignment is a simulation of the real job, especially in startup interviews. Leverage it to learn as much about the company as possible. Assess how they treat you and try to figure out how the company culture is.

Are they ignoring your emails and acting like you don’t exist? Or are they making a genuine effort to make the interview work for you despite the lack of resources? Are you expected to solve a complex case study on the go during an interview?

Answering these questions can give you a good feel of your possible future employer.

5. Prioritize, Prioritize, and Prioritize

As we mentioned, startup companies operate with minimal resources and are under a lot of stress. So, remember to focus on the essential features needed to create a fully functional MVP ready for the market in the least amount of time.

Make some realistic estimations and come up with numbers to help your interviewers with the budget, resources, and time you need to create this product. Roadmap the steps required to get to the MVP and clearly define everybody’s responsibilities to build it.

How to Solve Whiteboarding Case Study Questions in 4 Steps

Along with the commonly assigned take-home assignment and the presentation that follows, the product management case study is notorious for its technical and whiteboarding interview questions. Here are four simple steps our instructors developed to help you master the dreaded whiteboarding interview questions in your case study round.

Step 1: Keep Calm and Embrace the Fact that You Know Nothing

Most aspiring PMs fail the Product Manager case study not because they do not have experience, but because they panic over a lack of information. 

In practice, Product Managers rarely have enough information about the problem they were asked to solve. Having seen many candidates interview, we can confirm that interviewees often disqualify themselves by showing the interviewer that they are not ready to tackle ambiguous real-life issues.

So, remember to keep calm and accept the fact that you have insufficient information about the problem that’s thrown at you.

Step 2: Try to Understand What the Question Wants You to Achieve

Companies ask whiteboarding interview questions to see if you can create or improve a product that can accomplish a specific goal. When you take on any product management case study question, start by taking a step back. Think about what the question wants you to accomplish.

In most cases, you should be able to divine the purpose of the question from how the interviewer forms it. Our case study instructors have identified four specific purposes: 

Determining the purpose behind vague questions and finding the right approach to address them requires a lot of focused practice with real case study questions.

Step 3: Nar row Down the Question as Much as Possible

You need to narrow down the case study questions as much as possible to come up with some real and data-driven conclusions. Given that you have little to no resources available to you, you have to make some realistic estimations. Accurate estimations are only possible if you get to the heart of the question.

Think it through and ask as many questions as you need.

Step 4: Keep the Conversation Alive

Communication is an essential part of the case study interview: you should keep your interviewer informed about every aspect of your thought process. After you identify the whiteboarding question’s purpose, clearly inform your interviewer what direction you want to take and your reasoning.

Check your reasoning with your interviewer by asking them if this is something on their mind or if this is something they would consider. In most cases, they would either have an answer key or a direction on their mind and would be able to help you.

Once you agree on the direction you take, ask more specific questions to extract as much information as possible and get a confidence vote from the interviewer that you are on the right track.

Last but not least, make your interviewer’s life easier by suggesting options and giving details while asking questions. See how we used these four steps to work through a Facebook Product Manager Case Study question: Should Facebook enter the dating market?

Product Manager Case Study Presentation Best Practices

You have worked hard and finally finished your Product Manager case study assignment, but that doesn’t mean you can sit back and relax—your case study presentation is as vital as solving the question.

Not only is it the time to demonstrate your excellent communication skills, but a good presentation shows your interviewers how you collaborate. Here’s a breakdown of how to give a winning presentation:

List of Product Manager Case Study Question Examples

Before we dive into the most common examples of Product Manager case study interview questions , let’s solve one together. Check out how our Case Study Instructor, Roman Kolosovski, tackles the popular FAANG case study question “How would you build a product for pet owners?”:

1. Product Design Case Study Questions

These are the most common types of questions. They range from designing a product from scratch to improving an existing product. Some questions will explicitly tell you to focus on a specific OKR, while others will leave everything ambiguous to challenge you to think more.

Product Design Question Examples

2. Product Strategy Questions 

Unlike product design questions, strategy questions require you to think about the bigger picture. You’ll either be asked to find ways to make a product better—and hence define success for the product, or to complete the overall organization more successfully. 

To solve these questions, you need to be well informed about the company and its products or services. Consider the company’s business model, competitors, and the recent developments in that industry. The essential skill you need to demonstrate here is analytical thinking.

Product Strategy Question Examples

3. Estimation and Analysis Questions 

These are used by interviewers to measure how comfortable you are making decisions with limited data, so show them how you use data to derive the KPIs you need for your product. These questions are mostly asked during the interview. To solve them without internet access is only possible by learning the fundamental values of the company beforehand. This includes the revenue it makes or the approximate number of users it has. You should also be able to calculate their critical KPIs.

Estimation and Analysis Case Study Question Examples

4. Scheduling/Operational Questions 

These types of case study interview questions are few and far between. Interviewers ask these questions to assess the candidates’ ability to turn ideas into deliverable tasks. Note that for most operational Product Manager case study questions, the interviewer will require you to write a detailed delivery schedule and write user stories and tasks.

Scheduling/Operational Case Study Question Examples

Product Manager Case Study FAQs

The short answer is yes. You should always have a couple of screen designs ready for your case study interview. Why? It’s probably the best way to spark any reaction from the interviewing committee. Plus, it’s also way more comfortable for your audience to understand what your product looks like with a solid prototype. 

Given that it’s not your job to develop the actual design, low fidelity seems more appropriate. That being said, the bar for low fidelity designs has been relatively high over the past couple of years. So, low fidelity designs are more than pen and paper sketches: they are expected to be digital.

Detail the solution you came up with a presentation that states:  Here is what the solution is. Here is what the solution looks like. Here is how a user would go through the process within this solution.

There are four common types of Product Manager case study questions:  Product design questions  Product strategy questions  Estimation and analysis questions Scheduling/operational questions

Unlike larger companies, startups do not have as many tools and resources at their disposal. This means that not many will have a recruiting team or a full-fledged HR strategy and are interviewing as they go. Many Product Gym members that have taken the startup route have noted how disorganized the Product Manager interview process can get at a startup, so prepare for some confusion. No matter the size of the company, be sure to assess how they treat you and try to figure out how the company culture is in the process.

Put Your Product Manager Case Study Skills to the Test

Put your case study skills to the test with our free online training course. Access to instructor-led whiteboarding sessions with real FAANG interview qu estions to take your prep to the next level.

Don’t forget to call us for free career coaching to learn more about how Product Gym can help you land the Product Manager job of your dreams!

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