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How to Solve Problems

problem solving skills in marketing

To bring the best ideas forward, teams must build psychological safety.

Teams today aren’t just asked to execute tasks: They’re called upon to solve problems. You’d think that many brains working together would mean better solutions, but the reality is that too often problem-solving teams fall victim to inefficiency, conflict, and cautious conclusions. The two charts below will help your team think about how to collaborate better and come up with the best solutions for the thorniest challenges.

First, think of the last time you had to solve a problem. Maybe it was a big one: A major trade route is blocked and your product is time sensitive and must make it to market on time. Maybe it was a small one: A traffic jam on your way to work means you’re going to be late for your first meeting of the day. Whatever the size of the impact, in solving your problem you moved through five stages, according to “ Why Groups Struggle to Solve Problems Together ,” by Al Pittampalli.

problem solving skills in marketing

Pittampalli finds that most of us, when working individually, move through these stages intuitively. It’s different when you’re working in a team, however. You need to stop and identify these different stages to make sure the group is aligned. For example, while one colleague might join a problem-solving discussion ready to evaluate assumptions (Stage 3), another might still be defining the problem (Stage 1). By defining each stage of your problem-solving explicitly, you increase the odds of your team coming to better solutions more smoothly.

This problem-solving technique gains extra power when applied to Alison Reynold’s and David Lewis’ research on problem-solving teams. In their article, “ The Two Traits of the Best Problem-Solving Teams ,” they find that highly effective teams typically have a pair of common features: They are cognitively diverse and they are psychologically safe. They also exhibit an array of characteristics associated with learning and confidence; these teammates tend to be curious, experimental, and nurturing, for example.

problem solving skills in marketing

As you and your colleagues consider these ideas, think about the last problem you had to solve as a team. First, map out what you remember from each step of your problem-solving. Were all of you on the same page at each stage? What aspects of the problem did you consider — or might you have missed — as a result? What can you do differently the next time you have a problem to solve? Second, ask where your team sees themselves on the chart. What kinds of behaviors could your team adopt to help you move into that top-right quadrant?

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13 Key Marketing Skills to Boost Your Resume

The right marketing skills can be an asset across multiple industries.

[Featured image] A marketing manager gives a presentation to company stakeholders in a conference room. She stands in front of a monitor displaying a line graph of data.

Working in marketing can take several different forms . You might conduct customer research, design eye-catching graphics, or develop engaging content—to name just a few areas. Despite all those distinct functions, there are a number of workplace skills that typically apply to all marketing careers, and strengthening them may make you more successful over time.   

In this article, we’ll go over the top workplace and technical marketing skills, as well as ways to incorporate these key competencies into your resume.  

6 workplace marketing skills  

You tend to learn workplace skills (sometimes known as soft skills) through experience, and you can apply them to a number of different tasks and roles. In marketing, there are six workplace skills that will be important to develop and sharpen throughout your career.  

1. Creativity  

Marketing involves working with ideas—and improving them in order to reach new and existing customers—so all marketing roles require creativity to some extent. While some roles, like copywriter or social media coordinator, may demand more creativity on a daily basis than others, having a strong creative sensibility will serve you well in your marketing career. 

What this looks like:

Producing short, innovative videos for a new social media campaign 

Identifying a new way to conduct market research so your team learns something new about competitors 

Finding a new program or tool that will better track customer engagement  

2. Research 

Marketers develop savvy campaigns that encourage customers to do something—buy a product, donate to a non-profit, or add new services to their account. Knowing how to conduct both qualitative and quantitative research can help you find data that may help inform your team’s specific efforts.    

Using social media listening tools, such as Hootsuite or Buffer, to understand what customers are saying directly about a product

Conducting market research on a major competitor’s products 

Doing keyword research to make sure your content aligns with user intent 

3. Listening

In addition to the research that you conduct about customers, it’s equally important to listen to the feedback they offer: What pain points do your customers experience? What do they most enjoy about your latest products? Listening requires a good degree of empathy, and can train you to be more flexible by staying open to suggestions that shift the course of your marketing efforts.  

Paying attention to the comments customers post on social media 

Tracking site metrics to see how much time users are spending on various pages

Reviewing surveys and other qualitative data for insights 

4. Communication 

Marketers must be excellent communicators in a few different ways: with audiences, with team members, and with major stakeholders and company leaders. Being able to clearly and efficiently communicate with these different groups can not only help you succeed in your various tasks but may also help you avoid any problems that arise from poor communication.  

Responding to customers’ complaints with respect and empathy 

Drafting emails to marketing team members about an upcoming campaign launch 

Leading a presentation to company stakeholders about annual results 



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5. Analytical and critical thinking 

Is this marketing campaign going well? Are we reaching our audience in the best way possible? Questions like these arise often in marketing, and it’s crucial that you develop your analytical and critical thinking skills so you can review the impact of your work and adjust it accordingly. Honing this skill can also be helpful when it comes to trends and whether your company should participate in them. 

Comparing social media metrics month by month to determine what type of post does best

Interpreting user search intent and drafting an article that gives readers something they haven’t found find from competitor sites 

Reviewing quarterly marketing campaigns and identifying what could be improved in the  future  

6. Collaboration

Marketers not only have to collaborate with team members, but oftentimes they have to collaborate with other members of a company as well. It’s not uncommon for marketers to work with software engineers, data scientists, and salespeople, among others, to develop new offerings for audiences or identify solutions to issues customers are experiencing. When you collaborate well, you actively listen to what others have to say and communicate efficiently. 

Social media team members partnering with graphic designers to ensure brand alignment on all posts using graphics or images 

Content marketing team members working with product team members to add new features to a company’s website in order to provide better information to customers

Digital marketing teams working with market research analysts to determine where, geographically, to focus specific ad targets   

7 technical marketing skills 

Marketing also requires a robust technical skill set . Given the amount of collaboration—and at times overlap—that can occur in marketing, it can be advantageous to have a well-rounded understanding of the programs and tools other roles use. For starters, it can help you communicate better with other members of your marketing team whose functions are different than yours, and it can also help you move into new or different areas of marketing as your career evolves. 

Given the number of marketing areas that require strong writing, your ability to understand messaging on both a broad and sentence level can be a huge help. Even if you don’t end up writing anything for an audience, this skill can help you contribute more constructive feedback.  

Drafting copy for social media posts, and revising it to fit each platform’s best practices  

Writing a long-form blog post about a new product offering

Reviewing a copywriter’s new landing page description for brand alignment

2. SEO and SEM 

Both search engine optimization (SEO) and search engine marketing (SEM) aim to improve website visibility and traffic. Thanks to the growth of digital marketing and e-commerce platforms, having an understanding of either area can help you make more informed decisions about things like a company’s web presence, digital content, and customer needs. 

Key tools: Semrush, Conductor, Yoast 

3. CRM and marketing automation 

Marketing efforts are multifaceted because marketers engage with customers on multiple channels, including social media, email, and online ads. But with separate teams responsible typically for those efforts, things can quickly grow tangled without marketing automation or customer relationship management (CRM). This software helps track a customer’s journey and makes sure your team’s work pays off.  

Key tools: Hubspot, Mailchimp, Constant Contact, Salesforce

4. Content management system (CMS) 

Most companies have websites, which means there may be a lot of information spread over hundreds (if not thousands) of pages. A content management system (CMS) helps house all of that content so teams can make updates and add new content. Knowing how to work in some of the more common CMS platforms, listed below, can be an asset. 

Key tools: WordPress, Drupal, Contently 

5. Data collection and visualization 

Data tells many stories. A number of marketers use data collection and visualization tools to understand everything from competitors’ website traffic to customer demographics. Having some understanding of how to analyze data—or understand the data you’re looking at—can help you develop more specific insights and adjust your strategy. 

Key tools: Tableau, Looker, Zoho Analytics 


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Typically, graphic designers and user experience/user interface (UX/UI) designers are required to have design skills, but having a general understanding of things like layout, color, photo editing, and typography can be a strong addition to your overall skill set if you don’t work in those areas. You’ll be able to make informed decisions or offer specific feedback to design teams.  

Key tools: Adobe (Photoshop, Illustrator, InDesign), Canva, Sketch 

7. Social media 

Social media is a major part of any company’s digital marketing strategy. Understanding the major platforms and the type of content that reaches audiences on each one can broaden your marketing prowess. Beyond that, knowing how to use social media monitoring and listening tools, can strengthen your digital skill set. In fact, an ability to use Instagram and Hootsuite were listed as two of the top 10 growing marketing skills, according to LinkedIn [ 1 ]. 

Key tools: Sprout, Hootsuite, Buffer

Put your marketing skills into action 

Now that you have a better idea about the types of skills that tend to make marketers more successful, here are a few tips to integrate them into your job search.  

Integrate your workplace marketing skills into your “previous experience” summaries or bullet points. It’s especially important to show recruiters the impact you had by quantifying your accomplishments. For example, if you’re applying for social media roles , instead of saying, “Scheduled social posts on major platforms such as Facebook, Twitter, and Instagram,” go one step further and explain the engagement you achieved as a result of that work. 

Under the technical skills section of your resume, list the programs, software, and tools you know how to use. Start with the most relevant tools for the job you’re applying to. For example, if you’re applying to be a market research analyst , tell recruiters which data analysis and data visualization programs you know first, before listing other technical skills. 

During an interview, you should mention examples of your workplace skills when you discuss your past experience or answer behavioral questions, such as “Share an example of how you worked on a team.” In that case, you could touch on any collaboration you fostered, how you communicated with your team members, and even any creative problem solving that resulted in more efficiency.  

How to gain marketing skills 

There are a number of ways you can build—or strengthen—the skills you’ll need for a marketing career. Let’s go over some of the most common options. 

Teach yourself 

Read up about the latest trends and technologies being used in marketing as a starting point and identify a few new areas—or tools—that might be helpful to learn. Don’t know where to start? We’ve put together a helpful marketing blogs list . You can also finish a Guided Project on Coursera . They’re designed to be completed in two hours or less, and in that time you can gain a beginner’s level understanding of programs like PhotoShop or Tableau . 

Professional certificates

You can take your learning one step further with a professional certificate. The Meta Social Media Marketing and Marketing Analytics Professional Certificates may be two helpful places to start. Over six to seven months, you can build the skills necessary to pursue an entry-level role in either area. 

Earning your bachelor’s degree in marketing can help you gain important skills in a number of marketing topics and marketing-related topics—and a credential often required to advance in certain marketing roles. The University of London’s BSc in Marketing offers a global perspective on marketing, beginning with general subject courses and moving toward specialized courses. 

Learn more: What Can You Do with a Marketing Degree? 11 Career Paths

Freelance projects

Finding freelance or even volunteer projects for local organizations can help you develop the necessary marketing skills to succeed in other full-time roles. Plus, it may be something to add to your portfolio—a specific example you can show recruiters. 

If you want to explore more about marketing, consider earning a Social Media Marketing or Marketing Analytics Professional Certificate from industry leaders at Meta. Build the marketing skills employers are looking for as you learn at your own pace from anywhere with an internet connection.

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Article sources

1. LinkedIn. “ Top in-Demand Marketing Jobs and Training Skills ," Accessed May 10, 2022.

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How to Improve Your Problem Solving Skills as a Chief Marketing Officer

Learn essential tips to enhance your problem-solving skills as a CMO. Gain competence in decision-making, strategic thinking, and critical analysis.

How to Improve Your Problem Solving Skills as a Chief Marketing Officer

Being a Chief Marketing Officer is no easy task. Your job entails creating and executing marketing strategies that will drive sales and increase customer engagement. However, marketing professionals often face unpredictable challenges that may seem overwhelming. As a CMO, you need to be able to think critically and make effective decisions quickly.

Understanding the Importance of Problem Solving in Marketing

In the world of marketing, problems come up frequently. A successful CMO is one who has the ability to think analytically, identify potential issues, and develop solutions that will drive the company forward. As a CMO, you are responsible for developing marketing strategies that will drive growth and increase the visibility of your brand. However, problems can arise in any area of the marketing department, and it is up to you to find timely, efficient solutions.

The Role of a Chief Marketing Officer in Problem Solving

As a CMO, you are the driving force behind the marketing department. You are responsible for managing the marketing team, overseeing the development of marketing campaigns, and ensuring that your brand is positioned for success. However, your role as a CMO goes beyond just managing the marketing department. You are also responsible for identifying potential problems and developing solutions that will help your brand overcome these challenges.

For example, if your brand is experiencing a decline in sales, it is up to you to identify the root cause of the problem and develop a solution that will help your brand regain its competitive edge. This may involve conducting market research, analyzing consumer trends, and developing a new marketing strategy that will resonate with your target audience.

How Problem-Solving Skills Impact Marketing Success

The ability to solve problems effectively is essential to achieving marketing success. Brands that fail to address problems in a timely manner risk losing customers, damaging their reputation, and losing their competitive edge in the marketplace. By becoming a problem-solving expert, you can help drive your brand's success.

One of the key benefits of being a problem-solving expert is that you can help your brand stay ahead of the competition. By identifying potential problems before they become major issues, you can develop solutions that will help your brand maintain its competitive edge. This may involve developing new marketing strategies, improving your product offerings, or investing in new technologies that will help your brand stay ahead of the curve.

Another benefit of being a problem-solving expert is that you can help your brand build a strong reputation in the marketplace. Brands that are known for their ability to solve problems quickly and efficiently are more likely to attract and retain customers. This is because customers want to do business with brands that are reliable, trustworthy, and committed to delivering high-quality products and services.

In conclusion, problem-solving skills are essential to achieving marketing success. As a CMO, it is up to you to identify potential problems and develop solutions that will help your brand overcome these challenges. By becoming a problem-solving expert, you can help your brand stay ahead of the competition, build a strong reputation in the marketplace, and drive long-term growth and success.

Assessing Your Current Problem Solving Abilities

Problem-solving is a crucial skill that is required in almost every aspect of life. Whether you are dealing with a personal issue or a professional challenge, being able to solve problems effectively can make a huge difference. It is therefore essential to start by understanding your current problem-solving abilities.

To assess your problem-solving skills, you can start by asking yourself some questions such as:

By answering these questions honestly, you can identify areas where you may need to improve your problem-solving skills.

Identifying Strengths and Weaknesses

Understanding your strengths and weaknesses is crucial to becoming a better problem solver. It is essential to assess your skills honestly and identify areas in which you need to improve. Some ways to identify your strengths and weaknesses include:

By identifying your strengths and weaknesses, you can focus your efforts on improving your problem-solving skills in areas where you need the most help.

Seeking Feedback from Colleagues and Team Members

Asking for feedback from your colleagues and team members can provide you with valuable insight into your problem-solving abilities. It takes courage to ask for feedback, but it can be an excellent way to identify blind spots and areas where you need to improve.

When seeking feedback, approach your team members and ask them how they would rate your ability to solve problems. Ask them to be specific and provide examples of situations where you demonstrated good problem-solving skills and areas where you could improve. Take their feedback constructively and use it to improve your problem-solving skills.

In conclusion, assessing your problem-solving abilities is the first step towards becoming a better problem solver. By identifying your strengths and weaknesses and seeking feedback from others, you can focus your efforts on improving your problem-solving skills and become more effective at solving problems.

Developing a Problem-Solving Mindset

Problem-solving is an essential skill that is highly valued in today's fast-paced world. Whether you are an entrepreneur, a student, or a professional, the ability to solve problems creatively and efficiently can help you achieve success in any field. However, developing a problem-solving mindset is not always easy. It requires a combination of skills, including critical thinking, creativity, and perseverance. In this section, we will focus on some of the key strategies for developing a mindset that promotes creative problem-solving.

Embracing Challenges and Learning from Failures

One of the most important aspects of developing a problem-solving mindset is to embrace challenges and learn from failures. Instead of avoiding difficult tasks or situations, make an effort to embrace them. Accepting challenges and learning from failures can trigger innovative thinking that will lead to better solutions. When you encounter a problem, take the time to analyze it carefully. Break it down into smaller parts and look for patterns or connections that may help you find a solution. Don't be afraid to experiment and try out different approaches, even if they seem unconventional or risky.

Remember that failure is not the end of the road. In fact, it can be a valuable learning experience that helps you grow and develop as a problem solver. When you fail, take the time to reflect on what went wrong and what you can do differently next time. Use your failures as an opportunity to learn and improve.

Cultivating Curiosity and Creativity

To be a successful problem solver, you need to be curious and creative. Always keep an open mind, and look for unique solutions to problems. Don't be afraid to think outside the box and explore new ideas. Encourage your team to brainstorm and come up with creative solutions as well. Sometimes the best ideas come from unexpected sources.

One way to cultivate curiosity and creativity is to expose yourself to new experiences and ideas. Travel to new places, read books on different topics, and attend conferences or workshops on subjects that interest you. The more you expose yourself to new ideas and experiences, the more you will be able to draw on these experiences when faced with a problem.

Another way to cultivate curiosity and creativity is to ask questions. Don't be afraid to ask why, how, or what if. Asking questions can help you gain a deeper understanding of a problem and can lead to new insights and solutions.

In conclusion, developing a problem-solving mindset is essential for success in today's world. By embracing challenges, learning from failures, and cultivating curiosity and creativity, you can become a more effective problem solver and achieve your goals.

Enhancing Critical Thinking and Analytical Skills

Effective problem solving requires you to have good critical thinking and analytical skills. These skills are essential for making informed decisions, identifying emerging trends and anticipating potential problems before they occur.

One way to enhance these skills is by utilizing data-driven decision making. By analyzing data, you can gain insights that inform your problem solving and help you make informed decisions. Data can also help you identify patterns and trends that you might not have otherwise noticed. For example, if you're trying to solve a problem related to customer satisfaction, analyzing customer feedback data can give you valuable insights into what's driving dissatisfaction and what you can do to improve it.

Another way to enhance your critical thinking and analytical skills is by implementing strategic planning techniques. Creating a comprehensive strategic plan can give you a roadmap to solving problems. By thinking through potential scenarios and developing solutions proactively, you can avoid potential problems before they occur. Strategic planning can also help you identify potential roadblocks and develop contingency plans to address them.

It's important to remember that critical thinking and analytical skills are not something that you can develop overnight. They require practice and effort to develop, but the payoff can be significant. By enhancing your critical thinking and analytical skills, you can become a more effective problem solver and make better decisions in all areas of your life.

Building Effective Communication and Collaboration

Developing strong communication and collaboration skills is key to becoming an effective problem solver. As a Chief Marketing Officer, you will need to work closely with your team to develop and implement successful marketing strategies. Effective communication and collaboration are crucial to achieving this goal.

Here are some ways in which you can build effective communication and collaboration within your team:

Encouraging Open Dialogue and Idea Sharing

Encouraging idea sharing and open dialogue can break down barriers, promote innovation, and help your team develop solutions collaboratively. As a leader, you can foster an environment of open communication by:

By encouraging open dialogue and idea sharing, you can create a team that is more innovative, engaged, and effective at problem-solving.

Fostering a Culture of Teamwork and Support

As a leader, it is important to promote a culture of teamwork and support. By creating a supportive work environment, you can increase engagement, productivity, and create a team that can solve problems more effectively. Here are some ways in which you can foster a culture of teamwork and support:

By fostering a culture of teamwork and support, you can create a team that is more motivated, productive, and effective at problem-solving.

In conclusion, developing problem-solving skills is vital to becoming a successful Chief Marketing Officer. By assessing your current abilities, cultivating a problem-solving mindset, enhancing your critical thinking skills, and building effective communication and collaboration, you can become a more effective problem-solver. By incorporating these strategies into your leadership style, you can create a team that is more innovative, engaged, and successful at problem-solving.

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Problem Solving Skills For Marketing Professionals

Problem Solving Skills For Marketing Professionals

In today’s rapidly changing business landscape, marketing professionals face many challenges that require them to think critically, strategically, and creatively. From developing effective marketing campaigns to managing customer relationships, marketing professionals must have strong problem-solving skills to succeed.

Problem-solving skills for marketing professionals include a range of abilities, such as analytical and critical thinking, communication, interpersonal, collaboration, leadership, and soft skills.

It is not just about finding quick fixes to specific issues; it’s about developing a mindset that enables you to approach challenges systematically and proactively. 

In this article, we will explore the problem solving skills for marketing professionals to cultivate and thrive in their careers. So, if you’re ready to enhance your problem-solving skills and take your marketing career to the next level, let’s dive in.

Table of Contents

Which Are The Strategies For Effective Problem-Solving For Marketing Professionals?

Effective problem-solving requires a strategic approach that helps marketers identify challenges, develop solutions, and achieve their goals. The following are some key strategies for effective problem-solving in marketing:

What Are The Problem Solving Skills For Marketing Professionals?

Problem-solving in marketing requires diverse skills that allow professionals to identify challenges, develop solutions, and achieve their goals. Below are some essential skills for effective problem-solving in marketing:

How Marketing Professionals Create Successful Marketing Campaigns Through Problem-Solving?

Successful marketing campaigns through problem-solving involve using various strategies to connect with the target audience and meet the campaign objectives.

What Is The Role Of Problem-Solving Skills In Management For Marketing Professionals?

Problem-solving skills play a crucial role in management positions across various domains, including time management, stress management, project management, and social media management. Effective management requires identifying problems, analyzing them, and developing solutions that drive performance and success.

How Marketing Professionals Set And Achieve Goals Through Problem-Solving For?

Setting and achieving goals through problem-solving is an essential aspect of marketing. Here are some key terms related to setting and achieving goals through problem-solving:

Problem-Solving Skills For Businesses And Sales Teams

Problem-solving skills are essential for success in various business areas, including business ownership, sales, and management. Below are some key areas where problem-solving skills play a crucial role:

How Do Marketing Professionals Identify Potential Customers, Build Relationships, And Receive Feedback?

Customers are individuals or organizations that purchase goods or services from a business. They are the lifeblood of any business as they provide the revenue necessary to survive and grow.

What Is The Importance Of Professional And Life Experiences In Developing Effective Problem-Solving Skills In Marketing?

Relevant professional and life experiences are essential for marketing professionals to develop effective problem-solving skills.

Professional experiences provide a deeper understanding of marketing principles and tactics, while life experiences can offer unique insights into cultural trends and societal issues.

These experiences help marketing professionals build confidence and a proactive mindset, allowing them to become better problem solvers, communicators, and more culturally aware marketers.

How To Prove Communication Skills? Effective Tips

Why Is Goal Setting Important For Motivation And Success?

How To Become A Project Manager Without Experience: Secret Tips For You!

This article has provided valuable insights into problem solving skills for marketing professionals. By highlighting key strategies for effective problem-solving, the role of problem-solving skills in management positions, sales, and customer relationships, and the importance of relevant professional and life experiences.

This article has equipped marketing professionals with the tools and knowledge to excel in their careers. With the ever-changing marketing landscape, marketing professionals must possess problem-solving skills to stay competitive and drive business success.

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Problem Solving Skills for Marketing Managers

While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.

Another task is making sure there’s a procedure in place to prevent similar issues in the future. That’s why certain problem-solving skills are essential for marketing managers, and why they need to come up with various creative solutions when approaching problems.

At the core, problem-solving skills allow people to take note of an issue, identify what’s causing it, design a solution, and effectively implement that solution.

Aside from that, problem-solving also involves being able to evaluate whether a given solution achieved the desired results or not. Some of the best problem solvers are able to anticipate issues and take proactive measures to mitigate their impact.

Analytical Skills

The first step of problem-solving is analyzing the issue at hand and going beyond the surface in order to find what’s causing the problem. There are different analytical strategies that can contribute to problem-solving such as research, forecasting, attending to details, analysis, and fact-checking.

For example, if a company frequently overextends its social media budget, then with the right analytical skills, a marketing manager can precisely pinpoint what’s really happening and solve the problem.

The marketing manager might find that while the social media campaigns are being created the right way, the marketing team doesn’t have the right budgeting skills to help calculate the spending properly. Then, they could develop a training program for the team that will teach everyone about financial forecasting, losses, and profits.

Sound Judgments

Another skill that is beneficial to problem-solving is being able to make the right decision out of an array of potential solutions. Developing this type of sound judgment allows marketing managers to consider the core of a problem, the potential drawbacks to each solution, how to best implement the right one, and their costs and required resources.

There are several capabilities that fall under this skill, including leadership, critical thinking and deduction, prediction, discussion, and testing.

Organizational Skills

The next essential problem-solving skill for marketing managers is being able to organize everything neatly in order to carry out the solution for a problem.

That way, everyone will be taking the right steps to achieve the desired results, which also improves efficiency and work alignment for the team. Organizational skills also benefit from strategies such as recording and filing information, and creating schedules.

Once the marketing manager has figured out the core of an issue, it’s time to figure out different ways to solve that problem, and that’s where creativity comes into play.

There are times when the solution to an issue isn’t straightforward and requires different points of view to get to the right answer. That’s why marketing managers should be curious, and thus able to brainstorm, plan, and execute.


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How to become a strategic problem solver in 5 steps

A version of this tutorial originally appeared in the free Primer app .

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Problem solving is an underrated talent. It helps you make clear decisions during turbulent, overwhelming times, and many experts identify it as a vital soft skill for job seekers post-pandemic .

To develop your problem-solving acumen, use a structured approach that focuses on the why, what, and how of your issue. Let’s break it down by asking five questions that will serve as a step-by-step guide.

Question 1: Why should I care about this problem?

Write a problem statement, which is a few short sentences describing an issue you’re facing that also affects your audience. Use specific, quantifiable details. Instead of, “We lose money each year due to quality issues,” a better statement would be, “In 2019, we lost $1 million due to quality errors. That’s 5% of our overall revenue.”

You don’t want to define a problem so big that you lack resources to solve it or get so specific that you miss the chance to have a greater impact. Also, avoid prematurely adding in a solution, like “We need to hire a quality assurance consultant.” Solutions come later.

Question 2: What does success look like?

Set an objective that defines what you want to achieve and key results to know when you’ve achieved it. Your objective should focus on a goal, not a solution. “Make our website an intuitive and enjoyable experience for visitors,” is an objective, but “Hire 5 UX designers,” is a solution. Then define measurable key results so you know for sure when you’ve achieved your goal. “Get increased click-throughs,” is vague, but you’ll know when you “Increase click-throughs by 30%.”

Question 3: How might I solve this problem?

Now it’s time to brainstorm potential solutions. Start by finding out as much as you can about your problem. Find out if there’s available research on problems like yours, and look to “parallel worlds” outside your industry where a similar issue has been addressed before.

If you’re holding a group brainstorm, choose one person as the moderator, and others as timekeeper and notetaker. Then brainstorm as many solutions as possible that might address your problem and help you reach your objective and key results. Tell everyone to be expansive in their thinking: Come up with both big and small ideas without self-editing.

Once you have a list of potential solutions, put them in a solution tree to help organize your goals and how you’ll get there (your strategy). Start by writing down your objective. For the sake of an easy example, let’s say your objective is “Increase product revenue.” Create branches from each objective that list solutions you brainstormed, like “Sell more of the same products,” and “Start selling new products.”

Solution tree

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Question 4: How should I actually solve the problem?

A prioritization map helps you winnow your ideas to decide in which ones you should invest effort. Make a graph with a vertical axis labeled “impact” and a horizontal axis labeled “effort.” Then plot out all your potential solutions on the graph.

Prioritization map

High-impact and high-effort solutions will likely be the main focus of your work. Ones that are high impact and low effort are quick wins, and good for building stakeholder confidence. Low-impact and low-effort solutions should be deprioritized and only focused on when you have some free time. Low-impact and high-effort solutions are probably not worth your time.

Question 5: How can I take action?

Make a simple plan to solve your problem, avoiding unnecessary detail. You can use an action tracker, which can be a spreadsheet that breaks down who does what and when. In the first column, put all the actions that make up your problem-solving steps. In the second column, note who is responsible for each action and when it should be done.

Action tracker

Discuss and agree on task ownership and due dates with the people responsible so that everyone is on the same page. Share your action tracker with the group and regularly review it together to make sure due dates are met.

Remember that no matter how well you plan, things will change and your plan will have to change too. Be prepared to modify it so you can stay on track and achieve your goals.

Problem solving doesn’t need to be complicated. By following the right steps, you can avoid jumping into solution mode too quickly. Just think of the structure “why, what, and how,” and you’ll start to see your problems in a new way.

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Interview Answers


26 Good Examples of Problem Solving (Interview Answers)

300+ Interview Questions Answered.

300+ Interview Questions with Expert Answers.

Employers like to hire people who can solve problems and work well under pressure. A job rarely goes 100% according to plan, so hiring managers will be more likely to hire you if you seem like you can handle unexpected challenges while staying calm and logical in your approach.

But how do they measure this?

They’re going to ask you interview questions about these problem solving skills, and they might also look for examples of problem solving on your resume and cover letter. So coming up, I’m going to share a list of examples of problem solving, whether you’re an experienced job seeker or recent graduate.

Then I’ll share sample interview answers to, “Give an example of a time you used logic to solve a problem?”

Problem-Solving Defined

It is the ability to identify the problem, prioritize based on gravity and urgency, analyze the root cause, gather relevant information, develop and evaluate viable solutions, decide on the most effective and logical solution, and plan and execute implementation. 

Problem-solving also involves critical thinking, communication, listening, creativity, research, data gathering, risk assessment, continuous learning, decision-making, and other soft and technical skills.

Solving problems not only prevent losses or damages but also boosts self-confidence and reputation when you successfully execute it. The spotlight shines on you when people see you handle issues with ease and savvy despite the challenges. Your ability and potential to be a future leader that can take on more significant roles and tackle bigger setbacks shine through. Problem-solving is a skill you can master by learning from others and acquiring wisdom from their and your own experiences. 

It takes a village to come up with solutions, but a good problem solver can steer the team towards the best choice and implement it to achieve the desired result.  

Examples of Problem Solving Scenarios in the Workplace

Problem Solving Examples for Recent Grads/Entry Level Job Seekers

You can share all of the examples above when you’re asked questions about problem solving in your interview. As you can see, even if you have no professional work experience, it’s possible to think back to problems and unexpected challenges that you faced in your studies and discuss how you solved them.

Interview Answers to “Give an Example of an Occasion When You Used Logic to Solve a Problem”

Now, let’s look at some sample interview answers to, “Give me an example of a time you used logic to solve a problem,” since you’re likely to hear this interview question in all sorts of industries.

Example Answer 1:

At my current job, I recently solved a problem where a client was upset about our software pricing. They had misunderstood the sales representative who explained pricing originally, and when their package renewed for its second month, they called to complain about the invoice. I apologized for the confusion and then spoke to our billing team to see what type of solution we could come up with. We decided that the best course of action was to offer a long-term pricing package that would provide a discount. This not only solved the problem but got the customer to agree to a longer-term contract, which means we’ll keep their business for at least one year now, and they’re happy with the pricing. I feel I got the best possible outcome and the way I chose to solve the problem was effective.

Example Answer 2:

In my last job, I had to do quite a bit of problem solving related to our shift scheduling. We had four people quit within a week and the department was severely understaffed. I coordinated a ramp-up of our hiring efforts, I got approval from the department head to offer bonuses for overtime work, and then I found eight employees who were willing to do overtime this month. I think the key problem solving skills here were taking initiative, communicating clearly, and reacting quickly to solve this problem before it became an even bigger issue.

Example Answer 3:

In my current marketing role, my manager asked me to come up with a solution to our declining social media engagement. I assessed our current strategy and recent results, analyzed what some of our top competitors were doing, and then came up with an exact blueprint we could follow this year to emulate our best competitors but also stand out and develop a unique voice as a brand. I feel this is a good example of using logic to solve a problem because it was based on analysis and observation of competitors, rather than guessing or quickly reacting to the situation without reliable data. I always use logic and data to solve problems when possible. The project turned out to be a success and we increased our social media engagement by an average of 82% by the end of the year.

Answering Questions About Problem Solving with the STAR Method

When you answer interview questions about problem solving scenarios, or if you decide to demonstrate your problem solving skills in a cover letter (which is a good idea any time the job description mention problem solving as a necessary skill), I recommend using the STAR method to tell your story.

STAR stands for:

It’s a simple way of walking the listener or reader through the story in a way that will make sense to them. So before jumping in and talking about the problem that needed solving, make sure to describe the general situation. What job/company were you working at? When was this? Then, you can describe the task at hand and the problem that needed solving. After this, describe the course of action you chose and why. Ideally, show that you evaluated all the information you could given the time you had, and made a decision based on logic and fact.

Finally, describe a positive result you got.

Whether you’re answering interview questions about problem solving or writing a cover letter, you should only choose examples where you got a positive result and successfully solved the issue.

Example answer:

Situation : We had an irate client who was a social media influencer and had impossible delivery time demands we could not meet. She spoke negatively about us in her vlog and asked her followers to boycott our products. (Task : To develop an official statement to explain our company’s side, clarify the issue, and prevent it from getting out of hand). Action : I drafted a statement that balanced empathy, understanding, and utmost customer service with facts, logic, and fairness. It was direct, simple, succinct, and phrased to highlight our brand values while addressing the issue in a logical yet sensitive way.   We also tapped our influencer partners to subtly and indirectly share their positive experiences with our brand so we could counter the negative content being shared online.  Result : We got the results we worked for through proper communication and a positive and strategic campaign. The irate client agreed to have a dialogue with us. She apologized to us, and we reaffirmed our commitment to delivering quality service to all. We assured her that she can reach out to us anytime regarding her purchases and that we’d gladly accommodate her requests whenever possible. She also retracted her negative statements in her vlog and urged her followers to keep supporting our brand.

What Are Good Outcomes of Problem Solving?

Whenever you answer interview questions about problem solving or share examples of problem solving in a cover letter, you want to be sure you’re sharing a positive outcome.

Below are good outcomes of problem solving:

Every employer wants to make more money, save money, and save time. If you can assess your problem solving experience and think about how you’ve helped past employers in those three areas, then that’s a great start. That’s where I recommend you begin looking for stories of times you had to solve problems.

Tips to Improve Your Problem Solving Skills

Throughout your career, you’re going to get hired for better jobs and earn more money if you can show employers that you’re a problem solver. So to improve your problem solving skills, I recommend always analyzing a problem and situation before acting. When discussing problem solving with employers, you never want to sound like you rush or make impulsive decisions. They want to see fact-based or data-based decisions when you solve problems.

Next, to get better at solving problems, analyze the outcomes of past solutions you came up with. You can recognize what works and what doesn’t. Think about how you can get better at researching and analyzing a situation, but also how you can get better at communicating, deciding the right people in the organization to talk to and “pull in” to help you if needed, etc.

Finally, practice staying calm even in stressful situations. Take a few minutes to walk outside if needed. Step away from your phone and computer to clear your head. A work problem is rarely so urgent that you cannot take five minutes to think (with the possible exception of safety problems), and you’ll get better outcomes if you solve problems by acting logically instead of rushing to react in a panic.

You can use all of the ideas above to describe your problem solving skills when asked interview questions about the topic. If you say that you do the things above, employers will be impressed when they assess your problem solving ability.

If you practice the tips above, you’ll be ready to share detailed, impressive stories and problem solving examples that will make hiring managers want to offer you the job. Every employer appreciates a problem solver, whether solving problems is a requirement listed on the job description or not. And you never know which hiring manager or interviewer will ask you about a time you solved a problem, so you should always be ready to discuss this when applying for a job.

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Biron Clark

Biron Clark

Biron Clark is a former executive recruiter who has worked individually with hundreds of job seekers, reviewed thousands of resumes and LinkedIn profiles, and recruited for top venture-backed startups and Fortune 500 companies. He has been advising job seekers since 2012 to think differently in their job search and land high-paying, competitive positions.

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Business Insights

Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills.

What Is Creative Problem-Solving & Why Is It Important?

Business team using creative problem-solving

One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.

There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.

Here’s an overview of creative problem-solving and why it’s important in business.

What Is Creative Problem-Solving?

Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.

In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.

Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:

Design Thinking and Innovation | Uncover creative solutions to your business problems | Learn more

Creative problem-solving is traditionally based on the following key principles :

1. Balance Divergent and Convergent Thinking

Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.

2. Reframe Problems as Questions

By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.

3. Defer Judgment of Ideas

When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"

Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.

Creative Problem-Solving and Design Thinking

Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.

Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.

The four stages are:

The four stages of design thinking: clarify, ideate, develop, and implement

Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

Creative Problem-Solving Tools

While there are many useful tools in the creative problem-solving process, here are three you should know:

Creating a Problem Story

One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.

1. Identify a UDP

Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."

2. Move Forward in Time

To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.

3. Move Backward in Time

To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.

Following the three-step framework above helps illustrate a clear problem story:

You can extend the problem story in either direction if you think of additional cause-and-effect relationships.

4. Break the Chains

By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.

Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.


Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.

Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :

Alternate Worlds

The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.

For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?

Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

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Continue Developing Your Skills

Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.

If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

problem solving skills in marketing

About the Author

What Are Interpersonal Skills? + 5 Ways to Develop Them

Flori Needle

Updated: January 28, 2022

Published: September 08, 2021

To succeed at our jobs, we often need a wide range of skills, from simply communicating to in-depth product knowledge.

businesspeople working together as a team and using interpersonal skills for collaboration

Soft skills, like communication, fall into the category of interpersonal skills, and they are typically expected of everyone, regardless of the position you apply for. In this post, learn what interpersonal skills are, examples of what they look like in action, and how to develop them and display them on your resume to stand out against other applicants.

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What are interpersonal skills?

Interpersonal skills are the behaviors directly related to how we interact with others, like empathy and active listening.

Interpersonal skills relate to all aspects of life, from close relationships to business partnerships.

Interpersonal Skills in Organization

In the business world, interpersonal skills dictate how we get along with our team members. For example, suppose you sense tension at work. You may pick up on this and use active listening to get to the root of the problem and then use effective communication to come to a resolution.

Why are interpersonal skills important?

Many career paths come with consistent interaction with people, whether coworkers or teammates, so it’s crucial to know how to interact with everyone. Without them, it would be challenging to perform as expected.

Given this, employers look for people with strong interpersonal skills because it means they can work well with others and communicate in a way that drives business success. In some jobs, like customer service, strong interpersonal skills are critical.

Most critically, interpersonal skills help us interact with others in a respectable manner. Even if you’re a software engineer who spends most of your time on the computer, you still need to interact with your teammates and sometimes explain technical details to those who may not have the same know-how, which requires good communication.

There tends to be some confusion about interpersonal skills vs intrapersonal skills, so we’ll explain the difference below.

Intrapersonal vs. Interpersonal Skills

A few letters make up the difference between intrapersonal and interpersonal skills, but they are different. Specifically, interpersonal skills are how you speak to yourself in your mind, and interpersonal skills are involved in conversations with other people.

However, both relate to each other through emotional intelligence. Having strong self-awareness (intrapersonal) can help you become better with interpersonal skills, as you’ll be able to manage your emotions, regardless of the situation, and respond accordingly.  

Types of Interpersonal Skills

There are various types of interpersonal skills, and many complement each other. Below we’ll list common interpersonal skills and give examples of what they look like in action.

Examples of Interpersonal Skills

How to develop interpersonal skills.

Interpersonal skills are essential, regardless of the role you’re in. Here are some tips for developing your interpersonal skills and improving upon the ones you already have.

1. Leverage available resources.

Look for online courses or books from experts that explain the importance of interpersonal skills and give tips on developing them based on their own experiences.

2. Identify areas for improvement.

Identifying areas for improvement can help develop your skills.

You can ask for feedback from people who work with you daily and hear about areas that they think could use improvement. If you work in customer-facing roles, you can monitor your NPS scores or customer feedback surveys to get a sense of where they feel you fall short.

3. Ask for feedback, and learn from it.

One of the best ways to get a sense of your skill level is to ask for feedback on your current performance from people that interact with you every day, like colleagues, mentors, or bosses.

For example, maybe you work in teams on a day-to-day basis, and one of your colleagues says that sometimes they don’t feel heard by you. You can learn from their assessment and make an effort to practice active listening.

4. Practice your skills.

As with most skills, one of the best ways to develop them is by practicing them. Put yourself in situations where these skills will be required of you, like stepping up during team meetings and assuming leadership roles. As mentioned above, you can then ask for feedback from peers and learn what went right and what needs more work.

5. Recognize that there is no “end” to developing your skills.

Although your desire may be to be perfect, there is no way to be perfect. Everyone is always learning on the go and developing their skills, especially since role requirements can vary.

For example, working in customer service may require you to focus more on problem-solving and empathy, while assuming a role as a manager may require you to spend more time collaborating and conflict management. Recognize that there is always room for growth and development and, as long as you are aware of this, you’ll develop the skills you need to succeed.

Interpersonal Skills on a Resume

It’s important to emphasize your interpersonal skills on a resume, as many employers look for them. Sometimes interpersonal skills are referred to as soft skills instead of technical skills like having product knowledge.

The most important thing to do is to identify the skills you have that match the job description of the new role, so you can explicitly demonstrate how they’ll help you succeed.

Once you’ve identified these skills, you have three options for displaying them:

As mentioned above, there is no finish line for developing your interpersonal skills. Those you need for each job will likely change depending on your industry, and it is always important to continuously be learning. However, leverage the tips on this list, put yourself in situations where you’ll need to practice your skills, and you’ll find yourself succeeding in your roles, regardless of whether you’re just starting out or are a seasoned executive.

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problem solving skills in marketing

People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success.

Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because people will always look for better and faster ways to get what they’re looking for.

I’m not going to sit here today and tell you how to build your product, that’s your job, but I am going to give you helpful tips on how to market it.

Why people buy

It never gets easier to hear this, but at the end of the day, people don’t want or care about what you sell. All they care about are that their problems are solved, and your products or services are simply a means to an end.

Some of the most successful and satisfied entrepreneurs I know figured this out early on. They weren’t necessarily after all the fancy bells and whistles that could have come with their products and services at the beginning. Instead, they were obsessive in solving their customer’s problems. Once they figured out how to do that, they could add the “cool” factors.

Your customers don’t often know how to solve their problems, but they often know what those problems are, which is why they are searching for solutions like yours. Show them that you are the answer they are looking for and the experts equipped to make their pain points go away. As a marketer or business owner, that’s really all you need to do. Period.

How to discover problems

Do you have the answers to the following questions (this is a long list, but to truly be effective, you’ll want the answers to each and every one of them):

To truly get the answers to these questions, and understand them front to back, start your research by sitting down with current customers and simply ask them some of those questions directly.

Additionally, look at online forums and sites they visit and see what they’re talking about, and also take a look at your emails, look at your online reviews, and chat with your sales team to pinpoint common complaints or issues your customers are having. You’d be amazed at the amount of information that can come from those sources.

How to effortlessly include problem-solving in your marketing

Refocus your messaging

Your ideal customer should always be top of mind and it is imperative that your message is directed to them and resonates with them.

They want to see a message that revolves around solving their problems. It should be clear and concise so that they have little doubts as to how you can help them.

It’s not uncommon for businesses to focus on themselves, products, and services in their messaging. It’s important that you scan your content and refocus your message on your customers and the problems they want to be solved.

Create trigger phrases

This is a bit time consuming, but worth it. Break down the solutions you sell and the benefits of what you do. Map these back to what I like to call “trigger phrases.” These should be attention-grabbing statements or questions and should come from the point of view of your customer, not your own.

Develop an attention-grabbing headline

Take a second and write a bold statement that might be the first thing anyone who visits your website will see and test this headline with your ideal clients. Ask them to be honest and details in their feedback.

Online reviews can also provide valuable insight for writing these headlines. They can often write your promise for you.

Be educational and informative in your content

Be helpful with the content you create, even if it doesn’t directly discuss your products or services. Show that you are knowledgeable on the issues they are facing in a variety of formats. Content is essential to any business today so get started on writing blog posts, creating how-tos, recording videos, and so on. Through content, show them that you are experts in the field that will help to make their pain points go away. Providing actionable advice can go a long way.

Make your prospects’ and clients’ lives easier through content upgrades

As part of your lead generation efforts, provide valuable information through content upgrades that people can download by giving at the very least their email address. This allows you to nurture them with additional helpful information down the road, which will continue to remind them that you are there for them and have the answers they are looking for.

Be responsive to comments, emails, and social media

Remember, these channels should not be one-way streets, they should be conversation tools. By responding quickly and providing thorough answers on these platforms, you’re just giving them one more reason to trust you and see you as an authority in your field that has their backs.

Dive deeper than basic keywords

Keyword research is essential for speaking to and getting your audience’s attention, but to really have an impact, go further than the surface level keywords and focus on long-tail keywords to really get targeted and get to the root of their problems.

Personalize your lead generation efforts

While problem-solving in itself will help drive you towards success, to really make an impact in your market, you must be unique and creative in how you solve these problems because everyone in your industry is trying to address the same problems.

Are you focusing on problem-solving in your marketing efforts? Have you seen a change with this type of focus?

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Oct 28, 2020

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Essential Skills 7: Problem Solving

by Kevin Reid

Posted on Oct 28, 2020

Many types of problems can arise in the workplace, and for various reasons.  and it's very useful to have the right problem-solving skills so you can resolve them efficiently - saving you time and money. This can apply to any workplace, whether physical or remote and virtual.

Inter-personal conflict, issues of time management, lack of tools or resources, poor communication, competitiveness, gossip, culture clash, lack of opportunity and training and so on.

In these three videos, DMI expert Kevin Reid helps you focus on how to take to identify the full extent and cause of problems to help you implement a strategy to resolve them. His six-step aproach breaks down the strategy into doable elements, and he also looks at other skills you have that can help, from thinking creatively to delegating.

1. Approaching Problems in the Workplace

2. the stages of problem solving, 3. skills for effective problem solving.

About The Essential Skills Series

This series includes a number of videos that explore those personal skills that we tend to overlook but which are becoming ever more important in your marketing life. These include communication, creativity, persuasion, project management, collaboration, strategic thinking, and crisis management. An important study was done in 2019 by the Digital Marketing Institute in collaboration with The Economist Group, and the full white paper is available to read on the library. The survey of 500 global marketing executives revealed that the ongoing skills gap in digital marketing includes these key essential skills.  

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Toolkits: assess your career: the ultimate toolkit, webinars: webinar: burnout and mental wellbeing in the workplace, ebooks: digital marketing skills, industry & technology for 2022 and beyond, articles: universities & colleges: 5 effective ways to differentiate your marketing program in 2023, articles: how pharma, telecoms, finance & governance are navigating digital transformation, articles: 7 of the hottest digital marketing jobs.

Kevin is a Senior Training Consultant and the Owner of Personal Skills Training  and the Owner and Lead Coach of Kevin J Reid Communications Coaching and the Communications Director of The Counsel .

With over twenty years of experience in Irish and International business with an emphasis on business communications training and coaching, he is a much in demand trainer and clients include CEO’s, general managers, sales teams, individuals and entire organisations.

With deep expertise in interpersonal communication through training and coaching and in a nurturing yet challenging environment, Kevin supports teams and individuals through facilitation and theory instruction to empower themselves to achieve their communication objectives. This empowerment results in creativity, confidence building and the generation of a learning culture of continuous self-improvement.

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15 Problem Solving Skills

August 22, 2020 By Hitesh Bhasin Filed Under: Skills

Regardless of whether you gauged it or not, we all use our critical thinking aptitudes for resolving different issues or performing essential tasks. Such a way of thinking aptitudes empowers us with excellent Problem Solving Skills .

We use these skills consistently to guarantee that whatever we do is finished as per our expectations.  They are increasingly significant professional lives since they can legitimately influence the result of a specific activity and associated goals.

Most of the top authorities in board jobs inside an organization have exceptional problem-solving abilities. Having the ability to solve even the most challenging issues is a significant skill. It can prove to be useful in all that you face throughout everyday life, regardless of whether you’re at work or home.

In case you struggle to solve different issues in your professional as well as personal lives, then this post is personalized to you. Let us start with some of the top tips for enhancing your problem-solving skills.

15 Problem Solving Skills

1. Observation

It is one of the most important and probably the finest skills required for problem-solving in any domain. It is essential to assess the situation and know what’s wrong.

The diagnosis of the problem is the first and foremost thing to be done. Managers in any business domain need to know what the business is going through and what are its shortcomings.

2. Research

Once the diagnosis is made, it is essential to understand the broader perspective of the problem. Research is the key to any problem-solving assignment. Knowledge can be gathered from any resource, providing it is relevant to the problem diagnosed.

In businesses, managers can go on checking the history; how the problem has been solved earlier. Moreover, companies can also observe others dealing with a similar situation to get better information.

3. Analysis

An analysis is the major part of any problem-solving assignment hence regarded as a crucial skill. The analysis includes everything related to the insight of the problem. Businesses can go on analyzing the current situation of the company and how the issue is going to affect the business.

Sometimes some diseases are self-treatable; similar goes for businesses. Some problems occur and go away; some need a proper solution and execution. It can only be assessed if the manager holds appropriate analyzing skills.

4. Creativity

One must be creative to handle problematic situations. This not only helps in designing more straightforward and varied solutions but also in comprehending the problem from various angles.

It is essential to know the different sides of the issue before tackling it. Being creative always helps managers to handle the problem better in any company.

5. Teamwork

This point doesn’t need any explanation. Employees and managers in any business, must hold this skill to work on any problem in a better manner.

Any problem-solving process can be made simpler if an action team handles it. Moreover, the task gets divided hence the overall efficiency increases.

6. Leadership

Just as team-work skills, leadership is one of the musts to have expertise in the leaders of any business. You must know how to make your teamwork for something.

However, it doesn’t mean acting like a dictator instead of being polite and generous with the fellow-members. Managers must know how to motivate their team to work for something. A perfect team without an ideal leader is just like another looser team whose loss is evident.

7. Persistence

While solving any problem, the solution is never acquired easily; hence persistence is significant. The action team, along with the leader, must be persistent enough to look for the possible solution and act accordingly.

It is essential to be determined and motivated throughout the process. A loss of morale is directly or indirectly going to affect the efficiency of the action team.

8. Communication

This is something that not only helps in problem-solving but in all significant life-events. From business management to personal life, this is a must to have skill. An excellent communicator can easily influence and convey information to others.

An action team working on a problem must hold excellent communication skills. Lack of proper communication will directly affect the cooperation from the fellow-members. B-schools focus on this majorly, and so do everyone.

9. Emotional Intelligence

Again from real-life to business, one must hold this skill to ace up in every complicated situation. Being emotionally unstable directly refers to one’s in-efficiency to handle stressful situations.

It doesn’t mean being emotionally firm and harsh, instead being intelligent enough to switch the modes.

10. Risk Management

In any problem-solving assignment, it is essential to manage the risk appropriately. Finding a perfect solution is never easy. Just like the side-effects of medication, there could be side-effects of a solution.

Businesses must be ready to tackle those side-effects. Managers should hold this skill to assess the risk accurately and act accordingly to minimize their effect.

11. Flexibility

By flexibility, we mean the skill to adapt in a different situation and be open to all kinds of solutions. Sticking to one way may not be helpful all the time; hence the action team must be flexible enough to switch between the solutions when needed.

12. Collaboration

Don’t confuse it with the teamwork. By collaboration, we mean the collaboration from external sources. Sometimes tackling a problem is not entirely in our hands; hence it is essential to be skilled enough to get collaboration from the external sources. Depending upon the nature of the problem businesses can ask other businesses to assist in the action plan.

13. Decision Making

This is a self-explanatory phrase. Everyone knows the efficiency of this skill. Not only in business management rather than in real-life problems; decision making is one of the essential skills to have.

Finding a perfect solution entirely depends upon the decision-making skill of the manager. One must be wise enough to choose what’s best for the business.

14. Implementation

After detecting a perfect solution, it is essential to implement that correctly. Poor implementation can ruin the entire effort made by the action team; hence the team must hold this skill to implement the plan well.

A cricket team may develop a perfect strategy to win a match, but poor execution can turn the situation entirely, and a better team may end up losing in the end, the same goes for the business. Nokia’s poor performance in the mobile market leads them to lose the firm grip they had on it.

15. Monitoring

Monitoring is vital to check how the plan performs and remove any potential threat. The action team must hold this skill to keep a continuous track of how the implemented plan performs. It can then detect and remove any shortcoming which may not be visible while planning.

Sometimes it may be required to switch between the plans after the execution; hence the business and the team must be ready for any situation in the problem-solving assignment.

In addition to these problem-solving skills, some other abilities will help you in solving problems at your workplace. Let us go through them as well-

Here is a video by Marketing91 on Problem Solving Skills.

7 Problem Solving Skills with Co-Workers

7 Problem Solving Skills with Co-Workers

1. Keep It, Professional

You need to be consistently courteous, prudent, and generous of others’ sentiments. Plus, you should never think about work issues and differences literally on personal levels.

2. Maintain your Calmness

Regardless of how severe the problem is and whosoever is responsible for it, it is suggested to not lash out at associates. You should not move the issues towards conflicting, confronting, and aggressive mannerisms, as it mostly aggravates the situation. Your decision should not be dependent on outrage, uneasiness, or dissatisfaction.

Instead, taking a break and expressing your sentiments and feelings by conversing with them more dexterously and convincingly will be more effective.

3. Pay closure heed on other’s considerations

You must listen and regard the assessments, viewpoints, and considerations of co-workers. You must be polite, but in the process, you need not waver from your objective.

While going through others’ opinions, try to make common ground, or constructively convince others about the most effective solution.

4. Make an Arrangement/Plan that gives result

To have excellent problem-solving skills at your workplace, you should be able to assess the problem from all sides, analyze every one of your choices, and look for some other alternatives as well.

You must utilize your collective and imaginative critical thinking skills that you learned throughout the years while solving the problems. Getting inspirations from past situations and other incidents of life will guide you in every problem that you face.

Listing of different possible solutions and prioritizing their execution as per the requirement is crucial here.

5. Do fair negotiation

Being able to do fair negotiation is one of the most useful problem-solving skills with the workgroups. You need to include all the factors and related data while talking about potential activities and choices.

You should be prepared to collaborate and settle and try to solicit a similar response from others. Dealing with associates while solving a problem is never a simple undertaking, and you need to come up with the best negotiation strategies.

6. Opt for a Rapport Building with Your Team

This is an essential skill when it comes to solving problems at the workplace. You need to accumulate all the individuals necessary to solve the problem and choose the one who has a dynamic power.

You should also give your best attempt to executing the solution for the issue. Having full involvement, interacting with others, having the right people placed in the right places, motivation, empowerment, etc. play a key role in rapport building.

7. Do adept use of your sense of humor

Adeptly using your comical inclination for breaking the ice in conflicting situations is a beneficial problem-solving skill at the workplaces. Your sense of humor can also be quite good at developing good bonds with co-workers.

6 Tips to Enhance your Problem Solving Skills

6 Tips to Enhance your Problem Solving Skills

1. Recognize the issue

The very first tip of enhancing problem-solving skills revolves around identifying the problem because if you neglect to distinguish the issue, you might wind up with a solution for another issue. Examining and posing inquiries will let you find the exact problem. Create a rundown of potential solutions

In the next step, you need to make a list of different potential fixes of that issue. Conceptualizing various aspects and brainstorming will let you find potential solutions.

2. Assess potential solutions

After having the rundown of potential solutions, you need to assess them. This process should take a gander at the advantages, downsides, effects, and other key factors affecting the problem.

3. Narrow down and choose the best potential solutions

Once you have finished your assessment, you should have a list of those that are likely to be most effective in solving that problem.

4. Test where you can

If you are not dealing with an urgent issue that needs an immediate solution, then you should test different chosen solutions from a more precise perspective. For a quick solution, go with your experience, intuition, and expert suggestion.

5. Take a decision and do the implementation

Now, the time has come to settle on a decision as to your final solution for the issue that you are solving and feel free to execute it as fast as could be expected under the circumstances.

6. Review results and refine solutions

Once in a while, when we execute a solution, we don’t get the outcomes we anticipate. That is why; you should try reviewing your results, so ultimately you can get the solution that you want.

Tackling problems is a crucial job for the management or administration authorities. The higher the issue, the more significant it is to be organized and deliberate in your way to deal with problem-solving.

Below, we are going to cover 15 phenomenal problem-solving skills that will empower you in solving different varieties of problems in professional as well as personal lives

Final Thoughts about Problem Solving Skills!

Incorporating these problems-solving skills will empower you to have better abilities in solving different problems in professional and day-to-day lives.

With the help of these skills, you will inherently develop the power of not getting baffled while facing different issues. Instead, you will have the right strategies, the frame of mind, and thinking patterns at your disposal to deal with that issue dexterously.

What kinds of problems do you regularly face in your professional or personal life?

What skills do you consider most effective in solving problems?

Alternatively, check out the  Marketing91 Academy , which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy .

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