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Social Media PPT templates and Google Slides themes

Discover our free and creative social media presentations. Our out-of-the-box Google Slides and PowerPoint templates will help you stand out from the crowd.

ppt on social media

Back to school social media presentation

This bright and cheerful Back to School Social Media template comes in primary colors, complete with school-themed illustrative doodles. Share […]

ppt on social media

Fun social media presentation

This scrapbook-style blue and yellow Fun Social Media template is visually appealing and intuitive to use. Start off with the […]

ppt on social media

Influencer Social Media Presentation

Vibrant and cheerful, this Influencer Social Media template has everything you need to share your insider knowledge with a captive […]

ppt on social media

Colorful Social Media Presentation

This Colorful Social Media template excites the eye with fun doodles and blobs. Professionally designed and fully customizable, these slides […]

ppt on social media

Cute social media presentation

Ready-made and professionally designed, this purple and orange Cute Social Media template can give all your creative ideas the visual […]

ppt on social media

Social media brand guidelines presentation

Get your point across with this yellow, simple and basic Social Media Brand Guidelines template. You’ll find ready-made, professionally designed […]

ppt on social media

Social media sales presentation

Spruce up your talk or workshop with this green and white Social Media Sales template. Perfect for creating charts and […]

ppt on social media

Social media events presentation

Make this blue and neon green Social Media Events template your own. Complete with ready-made slides for agendas, timelines, team […]

ppt on social media

Social media strategy presentation

This blue, red and yellow Pretty Social Media template is the best of both worlds: eye-catching and easy to use. […]

ppt on social media

Pretty social media presentation

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How to Give the Best Social Media Presentation in 2023

ppt on social media

Raluca Cirjan

Mar 14, 2023

ppt on social media

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A social media presentation is essential when you want to show your team the ROI of your latest social campaign or impress a client you’re trying to land. It’s an opportunity to create or strengthen a relationship. It’s your time to put your expertise into the spotlight and offer a glimpse into what you can achieve: nothing short of stellar results.

Create an engaging presentation, and you’ll take your audience on an imaginary journey where no social media marketing goal is too hard for you to accomplish. 

But how do you showcase your work and deliver your key message while keeping your audience hooked ? Get ready to learn everything you need to know to crush your presentation. Pair this new knowledge with our free social media presentation template , and you’re ready to conquer the world.

Navigate our guide to social media presentations faster with these jump links:

What is a social media presentation?

How to create a social media presentation.

A social media presentation is a visual document that shows how social media can be used to achieve specific goals or objectives . It can be used to pitch an idea to a potential client, to show how social media can be used in a marketing campaign, or simply to educate others about the benefits of using social media .

When creating a social media presentation , consider the following:

Where do you even start creating your presentation? Different environments and audiences require a different presentation and tone of voice. Your social media marketing presentation should point out the advantages of personalized social media content and drive your main message home.

Properly showcasing your work can help you make a good first impression on potential clients and build a stronger relationship with existing ones. With this in mind, let’s tackle the topic of presenting your social media work to clients. The smart way: with the right social media marketing presentation. Ready, get set, read!

Using eye-popping videos, pixel-perfect images, and engaging storytelling, social media platforms help brands increase awareness, connect with their potential customers, and boost sales.

Step 1: Research

Don’t skip your research and project discovery phase . Prepare an audit of the client’s existing social media presence, do a competitive analysis, understand the brand’s audience, and come up with content that is tailored to their needs. You can’t skip these steps if you’re looking to build a long-term professional relationship with your client and get the desired results.

After doing your research, think about the extra things that can help you make a great first impression. It’s not enough to know the client’s past social media activity.

Look into the company’s values and overall website performance . Show them you’re really interested in their business by making content suggestions that support and emphasize their core values. It might help if you have similar clients in your social media portfolio to prove your experience in that industry, but it’s not mandatory. 

A social media portfolio is a set of pieces of creative work that you can use to demonstrate your social media skills. It can be anything from past posts to analytic reports . 

Don’t be afraid to address both the brand’s strengths and weaknesses. If you are going to work with this client, their problems become your problems as well. Collaboration is one of the most common challenges in any business. The marketing department makes no exception.

Step 2: Choose your presentation environment

So you found out what your client needs in terms of social media presence, you understand the target audience, and you’ve come up with some brilliant content ideas. Hooray!

Now it’s time to start thinking about the way you are going to showcase those social media slides to your client.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. Are you maybe trying to save a ton of time and going with a premade template from Pitch’s proposal template collection or that lucky template you’ve used a few times before (and gotten amazing results with).

All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. Then, a couple more.

Let’s analyze 4 environments you could use to present your work and explore what each of them allows you to do:

1. Planable

A dedicated social media management  tool is the right choice. Yes, it’s obvious we think that. It’s also true. 

how to schedule instagram posts planable

Planable offers one place to create, collaborate, showcase, and approve social media content. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts — I’m outta breath with so many platforms we support — exactly as they appear when published.

We really offer one of the best marketing presentation formats you can think of. 

With Planable, you can visualize content by week or month and see everything at a glance across all your pages. You can strategically plan and schedule your content by dragging and dropping posts in your predefined time slots. One calendar, one integrated social media marketing strategy presentation across multiple channels.

ppt on social media

With Planable, teams can plan and create content for pretty much all the major channels out there. We’re talking about:

Showcase all that hard work described above to clients in all its beauty without relying on spreadsheets and clunky mockups.

Make social media presentations with Planable’s mockup pages

Have you ever taken a look at your work and went “boy, I’m sure looking forward to setting up a test page to show all this stuff to my client!”? No? Thought so.

The format you present your work is just as important as the work itself. And let’s be real, test pages and screenshot-laden PowerPoint presentations are messy.

Enter mock-up pages. In Planable, you can create a custom page for any of the 7 supported platforms quickly and hassle-free. You don’t even have to connect the actual page. If you don’t have permission and don’t want to ask the client just yet, you can still show them your work in context.

Here’s how you do it:

ppt on social media

While we’re at it, here are some of the details you can tweak to make your mockup pages as enticing and personalized to your client’s wishes as humanly possible:

Your mock-up page is ready for feedback and collaboration!

If you want to elevate your mockup page to the status of “totally publishable content”, simply connect it to a real account. You can find this option in your page’s settings:

ppt on social media

2. Powerpoint presentation or Keynote

Social media PPT presentations or Keynote slides can be distributed easily to the team and clients. You can use text, photos, illustrations , drawings, tables, graphs, and movies to effectively walk your audience through the presentation. So far, so good. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.)

Keynote presentation of Facebook posts for March

Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. Take the carousel, for example. Showing the rest of the cards would imply extra mockups or a separate email with links to Google Drive, where you would have a folder with all the images.

3. Google slides

This is a useful tool for collaborative presentations. You can work on slides together with your team without any special software, and you can see what other people are doing at all times. Plus, every change made will be saved automatically, so there’s no need to worry about losing anything important. 

ppt on social media

Google Slides’ predecessor, PowerPoint, has always been a complicated tool that makes it hard to create simple presentations. Not everyone understands Powerpoint’s options and what they mean at first glance, which leads many beginners into confusion when starting out. By comparison, Google Slides is much more intuitive and user-friendly. 

Since Google Slides is a web-based tool, you don’t need to download any software, and you can start creating your slides from the get-go. You can easily embed videos (and other media you can think of), which makes it super convenient for social media managers looking to showcase their work or mockup accounts. 

As with any new software, there is a learning curve when you first start using Google Slides. Among the biggest drawbacks of this tool for presenting your social media work is the limited collection of themes and limited file types for exporting.

4. Social media test pages

Facebook Test Page with one social media post

Social media test pages are the closest you are going to get to the actual outcome of your work. These previews allow everyone to see what the posts are going to look like on the official pages. You can also invite your team and clients to post and leave feedback in the comment section of each post.

Even though it is time-consuming, a lot of agencies and social media managers still use this method to showcase their work. This proves that seeing social media posts as though they’re live before approving them is something that clients want and need.

But you’re the marketer here. You need to think about both the upsides and the downsides. Before embracing this solution, bear in mind that you would have to create one test page for every social media platform that the client is using. What happens when the person who is responsible for approving the content does not own a social media account on a particular platform? Another thing to take into consideration is the privacy issue. Your client trusts that no other people get to see that jolly Christmas campaign before it’s (at least) December.

Fortunately, you don’t need to look for solutions to these kinds of problems. It’s 2020. There are tools out there that solve both the challenge of presenting your work and receiving feedback. It’s not a secret. In fact, thousands of marketers have already chosen this type of solution. Fast collaboration. Easy planning. And support that will never, ever leave you hangin’.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes.

How to choose the right environment for your social media presentation:

Step 3: Draft an Outline

A presentation outline is a very important part of writing. It’s basically the skeleton of your essay, and if you’re going to have a good structure, then you need one. During the writing process, it’s key to make sure that your ideas are well organized. By writing an outline of what you’re planning on saying in a social media presentation beforehand, you can be sure that all of your points have a good transition and that you cover everything you set out to go over.

Step 4: Design & Organize

Roll up your sleeves and get ready to shape your random ideas into a concrete social media presentation. Now that you have an idea of what the message should be, the design and organizing step implies molding your ideas into a digestible and appealing form for your audience. You want them to lap up your content, so don’t skimp out on the creativity.

The first step is to make a list of all the information that you want to include in your presentation. From there, decide on an organizational structure for this information.

Here’s an idea of how you can structure your presentation in three broad sections:

How to give a social media presentation

We all know there are many things to do before delivering a presentation. You must be confident, practice in front of the mirror, organize your slides and devices , and take care of any last-minute changes. 

Delivery: how to ace your presentation

Preparation goes beyond last-minute adjustments. Here are a couple of valuable assets that will help you with presentations in general.

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

ppt on social media

The secret to making your message ‘stick’ is all in the details. Once you know what makes people remember things, it’s easy to formulate a coherent and compelling argument for them!

Chip & Dan Heath’s book does exactly that (and more). It helps you understand how to make your audience remember the core message of your presentation. How to formulate your vision so that it ‘sticks’ in their minds with a simple formula:  Simple, Unexpected, Credible, Concrete, Emotional, Story (yep, it spells success).

“How to sound smart in your Tedx talk” by Will Stephen

Stephen’s viral and hilarious Tedx talk shows the power of confidence, inflection, and empathy. It’s the perfect example of presentation skills at work. Here’s the gist of the presentation:

After the presentation

Your offline deck is just as important as your live presentation. It’s always great to follow up after your live presentation. Remind them what it was about, include some highlights, and thank them for their time. This will not only help you stay in contact, but it can seriously increase your chances of hearing back from customers or potential clients. 

Done with your presentation? Engaging online or following up has several benefits. 

If you’ve given a social media presentation, follow up by sending thank-you notes or surveys. This will make sure your message stays fresh in people’s minds. Your focus should still be on offering value, not taking up someone’s time.

Presentations Examples to Get Inspired

Need some inspo? Here are six hand-picked examples to get those creative juices flowin’!

1. Introduction to Social Media Strategy Presentation

Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. That’s what this presentation will cover: the main aspects of creating a social media strategy for your brand . As a true geek, my favorite slide of this presentation is the one that defines SMART Goals and gives a specific example. 

2. 10+ Social Media Tips – Social Media Starts with a Content Strategy

If your social media strategy is fired-up and ready to meet the social networks, check out these slides with straight-up tried social media content tips & tricks. Skipping the fluffy theories, Joe Pulizzi takes us through the steps of creating a content plan that makes sense by giving explicit examples. 

3. How to: Optimise Facebook & Youtube for your Business

Check out this presentation that takes you step by step through the use of Facebook pages and YouTube features. If you’re new to Facebook and YouTube as a business, Megalyn will help you build brand awareness using social media. 

4. TikTok Hashtag challenge – for content ideas proposals

Planning on using a specific social media channel in your strategy? Here’s how to present it to the client. Pick a specific direction for your social media content and describe it: present the general concept and its potential, and showcase the most popular campaigns and their results (if possible). Take this TikTok Hashtag challenge as an example: 

5. Launching something new? Here’s a Website Launch Plan Presentation

Here’s an alternative way to present a website without building it from scratch. Tip: always include a meeting agenda and a summary of your project in the presentation. This would prepare the audience for what the presentation will cover and will emphasize that you’re an organized person/team. 

6. Weekly Progress Meetings Presentations

Once you’ve set up a social media workflow with your team and clients, it’s time to set up a weekly progress meeting. These meetings will help everyone exchange insights, get clarity and solve or anticipate possible issues. It’s also a good time to point out the main goals you’re seeking to achieve by implementing a social media strategy. Here’s an example of what your presentation could look like.

Raluca Cirjan

Raluca Cîrjan, Digital Marketing Specialist @Planable.io. Advertising and social media enthusiast, fast learner & ailurophile. I believe that one joke a day keeps the doctor away. Feel free to share a funny story with me.

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How to Master Social Media

How to master social media presentation, free google slides theme and powerpoint template.

Social media has become an integral part of our lives, and mastering it has become essential in today's world. For that reason, this Google Slides & PPT template is perfect to explain the techniques for mastering social media. The bright purple background is eye-catching and impactful, and the thick font adds a touch of modern chicness to the whole presentation. The template incorporates tables, charts, graphs, maps, and timelines to help you present your data with ease. The presentation style is cool and modern, making it a perfect fit for any audience. With this design, you can say goodbye to boring slides and hello to an engaging presentation that will help you master the realm of social media.

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How to Quickly Make Social Media Marketing PowerPoint PPT Presentations With Templates

Daniel Strongin

Do you have a social media PowerPoint presentation coming up? Are you unsure how to customize a PowerPoint template? A social media PowerPoint template can help.

Social Media Plan

Download a fully featured and professionally designed social media PowerPoint presentation template. Create a presentation that your audience will love. 

Creating social media PPT templates from scratch is an incredibly time consuming process. Having a template designed and ready for you to input information will help you deliver the best possible presentation. In this tutorial, I'll show you how to make a social media presentation with a premium template.

Best Social Media PPT Templates on Envato Elements (With Unlimited Use)

Explore a massive library of social media PowerPoint templates on Envato Elements. For one low monthly fee, download as many social media PPT PowerPoint templates as you want.  You can also download all the other resources available on Envato Elements for your nonprofit such as:

All Elements design templates come ready to use. They feature stylish designs and are fully customizable to help you make the best possible annual report for your nonprofit.

Envato Elements PowerPoint

How to Quickly Make Social Media Marketing PowerPoint PPT Presentation

Social Media User PowerPoint Template

In this tutorial, we'll customize a social media PowerPoint template from Envato Elements. It's one of just many included with your monthly subscription. 

Now let's get started customizing our social media PowerPoint presentation template:

1. Choose the Slides You Want to Use

The first step to editing your social media template is to choose the slides that you want to use. Upon looking at our template, not all the slides will be necessary for our presentation.

For each slide that you don't want to include in our presentation, right click and choose the Delete Slide option. 

Social Media User PowerPoint Template

When you're going through your templates slides have your presentation's content handy. That way you'll know what specific slides you want to use, and which ones don't fit with the particular content of your presentation. 

2. Choose Your Theme

Each template already comes with a theme. But the current theme doesn't quite match our company's brand identity. The colors on the slides aren't exactly on theme for our brand, so we'll change these.

To change the theme, click the Design tab on the top menu bar. You can select from all the various preset color themes that PowerPoint offers, but we've very specific colors that we want to add. You can create a custom theme that's got the exact colors that are used for our brand from the Design tab.

Navigate to the far right of the design section and click the drop down arrow. From the drop down menu, choose Colors > Customize Colors. This opens up a menu where you can choose the exact color for the various text, accents, and hyperlinks. 

Color Theme

Input all your custom colors into the various fields and then click the Save button. This will save your current color theme as Custom 1. Now you're ready to add your content to the presentation. 

3. Add In Your Content

Adding your presentations content to your slides is incredibly easy. All you've got to do is double click the text placeholders and paste in your own text. Have all your presentation's content on a document so you can just copy and paste all the information on the slides. 

Text placeholders

4. Resize and Adjust Text Placeholders

The text placeholders may be the perfect size for the amount of text that's currently in them. But they might be too small or too big for the text that you want to add.

There's an easy fix. Just click and drag the corners of the text placeholders and resize them. Also, click and dragging the text boxes allows you to move them wherever you'd like on the slides. 

5. Change Fonts

Another way to customize your social media PowerPoint template is to change the fonts that were used. You can do this by clicking onto any text area, pressing the CTRL+A to select all the text. Then select a different font from the dropdown menu on the Home tab. 

Customize fonts in the

You can also switch to the Design tab and click on the downward arrow under the Themes section. Then, hover over Fonts and choose a different font set.

6. Add Images

Images are a great way to add visual interest to your presentation. Often templates will come with image placeholders where you can just click on the image icon and add an image from your computer. Our template doesn't include image placeholders, but we can easily add images to any one of our slides. 

To do this, click on the Insert tab. Next click on Pictures > Picture from File... This opens up the files on your computer where you can select our specific image that you want on our slide. 

Add Image

7. Customize Slide Backgrounds With Images

Besides adding photos to your slides, you can also set an image as a background. To do this click on the Design tab and select the Format Background option. This opens up a menu on the right hand of the social media PowerPoint.

Then select the Picture or texture fill circle and then select the Insert... button. From there select an image from our computer and it'll be inserted into the background of the slide you're on. 

Image background

8. Edit the Infographics Data

Our template comes with a ton of great graphics that help us show our company's data. But the display of the infographics doesn't quite match the information that we want to provide for one of our slides. On our "Social Media Statistic by Gender" slide, we want to adjust the circle graphics to reflect our percentages for the certain age groups. 

To adjust the graphics on this page, click on the layer that you want to adjust. In this case it's the white outline on the circle graphic. Then drag the position to more accurately depict the percentage. 

resizing icon

9. Customize Icons

Next, we want to replace a graphic that's on one of our slides. We'll navigate to the "Why Use Google+" slide and look to the right hand table. The "50% Google+" section has an icon that we'd like to replace. To start, we'll delete the icon that's currently there.

To do this, highlight the icon and press the Backspace button. Next, we'll navigate to the top header and choose the Insert > Icons option. This brings up a right hand menu of icons to choose from. Select the human looking icon. Click the Insert button at the bottom right hand corner. 

Adding Icons

Next, we need to change the color of the icon to match our theme.

Change the color by right clicking the icon and choosing the format graphic option. A right hand menu appears again. Click the fill drop down menu. Then click on the Paint Can icon and choose the color white. Our icon is now in the color of our color scheme. Finally, adjust the size of the icon by clicking and dragging to our desired size.

10. Customize the Map

Lastly, you can customize the map to better reflect the data in your presentation. Simply right-click on the country or continent you want to colorize and then select Format Shape . Click on Fill > Solid Fill and select your desired color from the drop-down menu. 

You can customize a map in the Social Media User PowerPoint Template on Envato Elements

So, with a few customizations to a professional template, you can create a unique presentation. 

Looking for even more Social Media PowerPoint templates? In the next section, we'll look at even more PowerPoint templates that you can download. 

Even More Premium Social Media PowerPoint Templates

Still haven't found the right Social Media PowerPoint template for your upcoming presentation? Here are even more articles that you can check out that have even more best-selling social media PowerPoint templates:

ppt on social media

Let's now have a look at some of the top trending social media PPT templates available on Envato Elements.

5 Social Media PowerPoint Templates on Envato Elements & GraphicRiver (For 2021/2022)

Searching for the right social media PPT template can be difficult. To help you with your search we've gathered the top five social media marketing PPT that you can buy today:

1. Social Media Infographic

Social Media Infographic

This premium social media PPT template is full of eye-catching infographics. Whatever type of social media marketing presentation PPT you're creating, this template will help you deliver a modern presentation. All the slides feature a white background to help the infographics shine. 

Here are a few notable features for this social media PPT:

2. Social Media Trends

Social Media Trends

Download this social media marketing PPT if you want to make a statement. Infographics, charts, and stylish slide designs are all part of this template. What separates this template apart are the various map infographics. They allow you to clearly show social media data country by country. 

3. Social Media Infographic PowerPoint Template

Social Media Infographic Powerpoint Template

Deliver your next presentation in style with this fully featured Social Media PPT template. Social Media marketing presentations focus on delivering appealing slides that grab your audience's attention. The unique layouts, and colorful graphics give you the tools necessary to give a stunning presentation. 

Here's what you can expect in this template:

4. Active Social Media Creative PowerPoint Template

Active Social Media Creative Powerpoint Template

This stunning looking social media PowerPoint template has 3D graphics. With well-structured slides, appealing fonts, and fully editable visual elements your search for the perfect template is over. This template even features data visualization like charts, diagrams, and infographics. 

Here are the main features:

5. Social Media PowerPoint

Social Media PowerPoint

Looking to promote your social media company to your potential clients? This social media PowerPoint template is complete with many unique slides that are fully editable. Just input your presentations information and you'll have a professional presentation ready. 

Here are a few notable features for this social media PPT template:

Using Microsoft PowerPoint for a Social Media Presentation

PowerPoint is full of features that can help you deliver a unique social media marketing presentation. 

Here are some of the features that makes this software such a powerful presentation tool for a social media presentation:

Learn More About Making Social Media PPT Templates

PowerPoint is an incredibly diverse piece of software. The tips mentioned in this article are sure to get you up and running with your next presentation. If you'd like to explore even more ways to customize your presentations, check out the article, PowerPoint tutorial guide , as well as the other resources below:

ppt on social media

Get Your Social Media PPT Today!

Using a professionally designed social media PowerPoint template is the most effective way to create a presentation if you aren't a graphic designer. Premium templates look professional right from the start. As shown in this tutorial, they're incredibly easy to customize. 

Whether you need multiple social media marketing PPT templates or you only need one , Envato has you covered. By paying a low monthly subscription, you get access to a full library of PowerPoint templates as well as thousands of other creative assets. 

If you only need to buy one social media PPT template, then GraphicRiver has plenty of high quality designs for you to choose from. 

Get started on you next social media PPT today by downloading a premium template!

Editorial Note: This tutorial has been updated with help from Brenda Barron . 

Daniel Strongin

5 Unique Ways You Can Use PowerPoint for Social Media Marketing

Ximena Portocarrero

Coming up with new content for your brand’s social media can be tricky. With so many posts floating around, making your messages stand out is not that easy. But what if I tell you that PowerPoint stands a chance in this scenario? Yes, you read that right. There’s this misconception that PowerPoint only works for presentations , but it can do so much more. Whether it’s for planning your digital strategy or reaching out to your online audience, today I’ll show you incredible ways you can use PowerPoint for social media marketing.

What’s Social Media Marketing?

In simple words, social media marketing is the use of social media platforms to promote your business online . I’m sure you’re already familiar with these channels. I’m talking about Facebook, Twitter, Instagram, LinkedIn, Pinterest, and many other online networking platforms. They all allow you to connect with friends and relatives; however, businesses use social media for marketing-oriented purposes. For example, increasing web traffic, improving a brand image, engaging with customers, reaching new ones, etc. But to make it all work, you need something to share on these platforms. And, believe it or not, PowerPoint can be your go-to tool for creating powerful social media content.

PowerPoint as a Design Tool

PowerPoint is the complete package for presentations; we all know that. But it can also be a tool for all your design needs.

If you open PowerPoint, you’ll see a wide variety of features on the top bar. They allow you to edit images, layer elements, make drawings, insert shapes, customize charts, and even add animations. Just like some of the things Photoshop or Illustrator offer to do but made easier! I’m not saying that PowerPoint can outperform the Adobe programs’ design level, but it certainly can make your design tasks more simple and give you incredible results.

In fact, many people make a career as PowerPoint designers ! They create everything from presentation slides and illustrations to themed icons and more. Here are some examples from the 24Slides’ designers :

Creative Slide made by a PowerPoint Designer

So, yes, you can get amazing posts for your social media channels using PowerPoint.

a) How to change your slide size in PowerPoint?

To start making your designs on PowerPoint, the first thing on your list is changing your slides’ size. You can adapt them to whatever format and image ratio you need for your social media posts.

Follow this route: Open the “Design” tab > Select “Slide Size” > Click on “Custom Slide Size.”  A new window will pop up where you can insert the proper width and height for your designs. You can also choose between a portrait or landscape format.

b) How to save PowerPoint slides as images?

A true lifehack! Here’s how you’ll convert your PowerPoint designs into JPG images – or any other format you need for your social media posts.

Save a Slide as image to use PowerPoint for social media marketing

Follow this route: Go to “File” > Click on “Save/Save As” > Open the file type bar (the second one) > Select your desired format > Click on “Save.” Right after that, you’ll see a pop-up window that asks you if you want to export all the slides or just the one you selected. Choose the option you prefer and voilá!

Export PowerPoint Slide as Image

Another way to do this is with the Export option. Open the “File” menu > Go to the “Export” tab > Click on “Change File Type” > Select your preferred file type.

Note that PowerPoint offers many different file formats to export your designs. For example, there are popular image extensions like JPG, PNG, or TIFF. For animations, you can save your design as a GIF. There are even video formats like WMV and MP4. See how much you can create in PowerPoint? Stick around to explore all the possibilities:

Use PowerPoint for your Social Media Content

As you know, social media content comes in all sizes and shapes. And each platform has its own image aspect ratios. So, before we start, you need to find which size works better for your posts. I recommend using Sproutsocial’s Always Up-to-Date Guide to Social Media Image Sizes so no matter what year you read this, you’ll always get the right dimensions for your content.

And here’s another quick PowerPoint hack : You might’ve noticed the list shows the image sizes in pixels while PowerPoint uses inches. Luckily, PowerPoint converts the dimensions for you. When you open the window to resize your slides, you just need to insert the right numbers and add “px” at the end. For example, for a Facebook image, type “1200 px” for width and “630 px” for height. You’ll see that the dimensions automatically change to their equivalent in inches.

And that’s how you get everything set up to start using PowerPoint for social media marketing.

a) Make image posts in minutes.

Image posts are the most common type of online visual content . If this is your first time using PowerPoint as a graphic tool, it’s a good idea to start with an image post.

Go to the “Insert” tab and explore the variety of commands that PowerPoint offers. For example, click on “Shapes” to create a solid background for your post and add some graphics. Use the “Text Box” option to insert your messages. Or incorporate some images into your visual composition with the “Pictures” command. The coolest thing is that these elements have their own PowerPoint ribbon for arranging objects, applying visual effects, and more. Pretty much anything that you can do in your presentation slides, you can do with an image post.

For a practical example, check out this video tutorial that shows how easily you can create a social media post in PowerPoint.

b) Use PowerPoint for infographics.

Now that you’ve tried your hand at the basics let’s unlock the next level: Infographics. Unlike image posts which should be clean and to the point, infographics give you room to add more details. In fact, infographics are one of the most complete and engaging visual contents . They mix text, shapes, data, icons, and images. All nicely put in an extended image to make your information more appealing.

Without a doubt, the best social media site to post infographics is Pinterest (you’ll find the correct dimensions in the guide above). But if Pinterest is not part of your online strategy, infographics also do well on blogs!

For some inspiration, here’s a quick video tutorial on how to create a simple infographic in PowerPoint:

c) Incorporate presentations into your content strategy

Presentations are dynamic visual content that is just too good to keep out of the list. And yes, you can use them on social media. Here are two creative ways for you to incorporate PowerPoint presentations into your strategy:

54% of consumers want to see more video content from brands they support , and an easy way to jump on the bandwagon is live streaming videos. Most social media apps have that option now, so you can broadcast content to keep your brand active and relevant online. In this case, you can offer webinars to educate your social media followers on your products or share valuable information that positions your brand.

PowerPoint for social media marketing presentations

But how do you incorporate your PowerPoint presentation on this? Let’s say you want to do a live webinar on Facebook. First, open your PowerPoint file and your Facebook page simultaneously. Then, go live and click on the option “Share screen.” Finally, select the window with your slides on it.

You can also record yourself during an online conference and share that video on social media. Check out our guide on how to master the screen sharing option for your video conferences . Rest assured, PowerPoint slides will help you elevate your delivery through any screen.

Client testimonials for social media

PowerPoint presentations are excellent for engaging with B2B clients. After all, they are business communication tools for excellence and have been around in the corporate world for quite some time. The good news is that LinkedIn, the professional networking site, allows you to share your slides as a regular post. Yes, you can upload your sales presentation or business pitch deck and reach new audiences online. What’s more, you can generate leads this way! Learn how in this article about using PowerPoint to increase online leads .

d) Create animated posts

Animated posts are such a unique way to stand out on social media . While other brands use static images to sell, you can convey your brand’s message and personality in a few seconds.

To make animated posts on PowerPoint, you need to create a regular image post first, and then the animations come in. You’ll find all you need to animate your objects in the “Animations” tab. I recommend having the “animation panel” visible so you can check the effects you’re applying to each element. If you’re a beginner, try this: Make an object bounce on the slide, and then dissolve out. Just like you see here:

Once you’re happy with your animated post, export your slide as a short video. Remember when we talked about how to save PowerPoint slides in different file formats? Look that section up again to export your animated post. And there you have it: A fantastic post that can be your next Instagram ad, for example.

I found this video to show you what creating an animated post in PowerPoint looks like. Awesomeness starts around the 2:00 mark.

e) Make social media videos with PowerPoint.

Now that you’ve seen how a few animations can bring your images to life, let’s go to the advanced level: Making videos in PowerPoint.

I know that “PowerPoint” and “video” are not a usual combination, but that’s precisely why you need to try it. You’ll get results that no one else is having because they’ve never thought of using PowerPoint like this:

If you feel ready to dive into this world, here’s our article on making social media videos in PowerPoint. It covers essential tips for social media videos, how to make an existing video more suitable for social media, and finally, you’ll learn how to create one from scratch.

Communicate your Social Media Strategy

Managing your brand’s social media is not a one-person job. You need to stay in constant communication with other roles inside and outside your team. And this is crucial for the success of your social media strategy. Whether it’s for discussing the social media plan or sharing the results with higher-ups, PowerPoint presentations can be your ally .

Check out the following PowerPoint templates I’ve selected from Templates by 24Slides . You can draw inspiration from these designs or – even better- click on the images and download the templates for free .

a) Share your Social Media Plan

Competitors Analysis PowerPoint template

This first template is ideal for giving a comprehensive overview of your brand’s presence online. You’ll be able to define your audience, rank your competitors, and assess your past social media efforts. Only then, your team can come together and decide the focus of the new social media strategy.

PowerPoint for a Facebook plan presentation

If you want something more creative, this Facebook-themed presentation template will blow your mind. You can talk about your Facebook campaign goals, how you’ll implement every action, and your main KPIs to measure success. Plus, there’s a slide where you can display a post image as it were on Facebook. You have to see it yourself! And if you work with other platforms, here are presentation templates for Twitter and Instagram as well.

Social Media Content Calendar Template in PowerPoint

A content calendar is one of your most important social media planning tools. It allows you to track your team’s deadlines and confirm which content will be published. Two crucial tasks when doing social media marketing campaigns! Use this calendar PowerPoint template to organize your posts and keep everyone aligned to the content strategy.

b) Use PowerPoint for Social Media Marketing Reports

Social Media Marketing Report in PowerPoint

Besides creativity, social media also involves data and numbers. It’s the only way to measure if your team is getting closer to the goals. Most of the time, you’ll need to present these results to a manager or board member. So here’s a corporate PowerPoint template to report the big wins of your strategy and opportunities for improvement.

ppt on social media

Maybe your brand appeals to a young audience and doesn’t fit with the corporate style. In that case, you might like this option for an influencer marketing report. It’s a playful PowerPoint template to highlight your best social media stats and showcase your online audience’s comments.

Social Media Icons in PowerPoint

You probably didn’t see this one coming. PowerPoint offers a wide range of graphic design possibilities, and icons are just another example. Give your presentations the final touch with this creative social media icon pack.

PowerPoint Hack: Here’s the easiest way to design in PowerPoint!

Now that you’ve picked some post ideas for your social media marketing, it’s time to bring them to life in PowerPoint. And while templates are a clever way to skip hours of hard work , you still need to resize elements and fully brand your slides. But don’t feel discouraged. If you’re reading this, it means you really see the value of using PowerPoint for social media marketing. So, here’s the secret: The easiest way to design in PowerPoint… is not to do it yourself!

You can leave all the hard work to PowerPoint designers, like the 24Slides team. They are the best at taking your rough ideas and transforming them into amazing stuff in PowerPoint. In fact, all the images you saw in the article are real examples of what they can do. So instead of blocking your agenda to fiddle with PowerPoint shapes, send your ideas our way and get your social media posts in record time.

P.S: If you’re new to PowerPoint design services, we’ve got this $1 deal for you :

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