Learn about how Brandwatch is revolutionizing the industry with game-changing new features powered by GPT.

  • · Brandwatch Academy
  • Forrester Wave

Brandwatch Consumer Research

Formerly the Falcon suite

Formerly Paladin

Published January 24 th 2020

How to Create the Perfect Professional Instagram Bio

Learn the Instagram bio tips and tricks to promote your brand and attract new customers.

Creating an interesting Instagram bio that grabs your audience’s attention should be a key priority for all brands and influencers.

The best Instagram bios will showcase your brand’s personality, promote your business, and convince people to follow you.

In this article, we will discuss the key elements you need to create the best Instagram bio for your brand. So here’s how to make the perfect professional Instagram bio.

But first, see How to Get Verified on Instagram. Also, if you want to get more engagement with your IG posts, try these 23 powerful tips .

Use keywords for the name field

If you click on Edit Profile, the first field you will find is Name. This is different from your Username, which forms your Instagram profile URL (http://instagram.com/username) and gives your profile page its brand name.

The Name field, in fact, makes up the first 30 characters of your Instagram bio and is key to helping with Instagram SEO.

When people search on Instagram, the words in the Name field are analyzed for matches. So if you want to rank well in searches from an Instagram SEO perspective, it is crucial you use keywords relevant to your niche in the Name section (not necessarily your business name, as the title suggests).

how to make a professional instagram bio

Emojis can also be searched for, and so should also be featured in the Name field if appropriate. For more information on how to select and write a Username and Name, and how they help with SEO on Instagram, check out this article .

Writing the bio

An Instagram bio has to make an impact on your audience. It has to tell people what your business is, what you do, and why they need you. It also has to convince people to not only follow you, but to complete a particular task of your choosing (like visiting your website).

how to make a professional instagram bio

And as you are only allowed 150 characters for your bio (plus the 30 characters for your Instagram Name) this is not an easy task! So let’s have a look at what text you should include in your bio.

Specific niche or service – If you are in a specific profession or industry niche, or are known for offering a particular service, then it is important to make this clear in your Instagram bio to help you immediately connect with the right crowd.

how to make a professional instagram bio

Skills and experience – Sharing your skills and experience will help present a professional business, building trust with your target audience and giving them an insight into what you offer.

how to make a professional instagram bio

Hobbies and interests – If your brand is based on you as an individual, then building a relationship with your followers is key. Share a bit about who you are – your hobbies, interests, values, and beliefs – to come across as likable and engaging.

how to make a professional instagram bio

Use your brand’s voice with a touch of humor – Using your brand’s voice is a must, as this will ensure consistency across your social networks and enable your audience to immediately recognize you. However, a splash of humor will add a personal touch, making your brand more relatable.

how to make a professional instagram bio

Evidently, there is much to consider when writing your Instagram bio. But we aren’t finished there. Let’s look at other elements you should include to create an effective bio.

how to make a professional instagram bio

Using emojis in your Instagram bio will give your profile a visually fresh and fun feel while helping your brand stand out from the crowd.

Emojis also take up less space than words, enabling you to add extra info about your brand that the character count wouldn’t allow for with text.

Here are some top tips for using emojis in your Instagram bio:

how to make a professional instagram bio

It is not a good idea to use just emojis on their own with no text. This can be confusing to your audience and is a waste of precious brand promotion space.

And remember, once chosen, emojis aren’t set in stone. Play around with different emojis over time to see what fits best with your brand.

For more on emojis, here are 5 Steps to Using Emojis for Marketing .

Use hashtags

how to make a professional instagram bio

Adding your branded hashtag to your bio is another important Instagram strategy. This will help not only drive post engagement, but also create a community around your brand.

By giving your followers a way to share their content with you and your community via your branded hashtag, you will quickly create a strong interactive hub on Instagram.

This can help promote your business and enable your brand to reach a wider audience.

Call to action

Your Instagram bio is the perfect place to add a call to action . Tell your audience what you want them to do, and if possible, how to do it. For example, ask your audience to follow you on Instagram or other social media channels. If your organization provides a service, display your email to encourage people to get in touch for a discussion or quote.

how to make a professional instagram bio

Brick-and-mortar stores should include their address and opening times, so people can easily find and visit them.

If you want your audience to open a particular web page, ask them to do so and then add the URL to the Website field (covered in more detail next).

Give spacing and line breaks as and when needed

Sometimes, it’s difficult for people to scan through your bio when it contains a large piece of information.

Breaking down your bio into a list or bullet format with neat spacing helps people consume the information with ease.

how to make a professional instagram bio

Having a list also enables you to include call-to-action buttons along with your bio.

Website URL: How to put a link in your Instagram bio

Instagram only allows you one clickable link, which appears at the bottom of your bio. Most Instagrammers display their website’s homepage URL, which makes sense if your goal is to drive traffic to your site.

how to make a professional instagram bio

However, as your business and Instagram goals change over time, so should your website URL link.

Consider linking to your latest product page, a landing page for a recent marketing campaign, your newest blog content, or contact page.

There are many possibilities here, so make the most of the link in your Instagram bio by changing it up in line with your business objectives.

Choose a profile picture

how to make a professional instagram bio

The final step in this process is selecting a profile picture. The obvious choice for this is your brand logo, which you already use on your website, marketing material, and other social media channels.

Using an identifiable symbol will make it easy for your target audience to recognize you. It will also help raise awareness of your brand by making sure it is constantly visible within your niche on social media.

Instagram Stories Highlights

Instagram Stories Highlights is one of the exciting features which a huge number of brands use for different purposes like promoting their products, reminding people about the upcoming event, glimpse of behind-the-scenes activities, polls or quizzes, and a lot more.

Hubspot makes use of this feature well to educate their audience, according to their areas of interest and then guide them with a blog post once they tap on the story.

how to make a professional instagram bio

The segmentation of users by Hubspot helps them acquire quality leads. If you’re new to Instagram Stories Highlights, follow the steps mentioned here to create story highlights for your brand .

Other strategies that you can try out

Instagram fonts

Brands can also experiment sometimes by using Instagram custom fonts in their bio.

They can use it in some parts of their bio on important occasions like brand announcements, sale, events, webinars, etc to grab immediate attention of the user.

There are plenty of tools available in the market to apply these custom fonts with ease .

Instagram symbols

Like Instagram fonts, brands can easily copy and paste their choice of symbols on their Instagram bio using tools like Cool Symbol .

Instagram quotes

Brands can display famous quotes on their bio from time to time, which users might enjoy when they land on their page.

Sale/event/product announcement

Instagram bio is a great place to announce the live events which are happening and for future announcements. Fans can keep a tab of the activity happening at your end by just checking your bio.

how to make a professional instagram bio

These are different bio examples which you can try out to get an excellent first impression when visitors land on your Instagram page.

Final thoughts on how to create a professional Instagram bio

As you can see, there are many elements to creating a professional Instagram bio for your brand.

However, your Instagram bio doesn’t need to be static – shake it up a bit. Try out different emojis, calls to action, text, and more.

By varying your Instagram bio, you will find out what your audience responds to and what works for your business. Good luck!

Share this post

Brandwatch bulletin.

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

New: Social Media Management

Everything you need to succeed on social media.

Leverage the industry-leading, all-in-one social media management solution.

how to make a professional instagram bio

More in marketing

5 reasons why brands love instagram stories.

By Letizia Zappa May 16

5 Netflix Insights Found Using Reddit Social Panels

By Nora Matty May 9

18 Social Media Holidays to Celebrate This May

By Roza Tsvetkova Apr 26

5 Ways You Can Leverage Instagram to Sell More Products

By Letizia Zappa Apr 12

We value your privacy

We use cookies to improve your experience and give you personalized content. Do you agree to our cookie policy?

By using our site you agree to our use of cookies — I Agree

Falcon.io is now part of Brandwatch. You're in the right place!

Existing customer? Log in to access your existing Falcon products and data via the login menu on the top right of the page. New customer? You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence. You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution. Want to access your Paladin account? Use the login menu at the top right corner.

Homepage H1 can go here

cover image

10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

10 Instagram bio ideas

If you’re feeling a little stuck, no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Innocent Instagram bio

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Bugles Instagram Bio

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Bowen Yang Instagram Bio

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Netflix Instagram Bio

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Crocs Instagram Bio

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Tika the iggy instagram bio

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Olivia Rodrigo Instagram Bio

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Serena Williams Instagram Bio

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Lizzo Instagram Bio

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Bumble Instagram bio

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Bob the Drag Queen Instagram Bio

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Kirsten Titus Instagram Bio

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Old Spice Instagram Bio

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Tiffany Haddish Instagram Bio

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Allie Brosh Instagram Bio

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Josh and Matt Design Instagram bio

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Olive and Bean Instagram Bio

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Pickle the Pig Instagram Bio

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Kraft Peanut Butter Instagram Bio

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Ocin Instagram Bio

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Phillychinchilly Instagram Bio

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Zoe Si Instagram Bio

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

Instagram bio fonts

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Blogger unique bullet points

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

Insert special characters

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Pourhouse Instagram Bio

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Midnight Paloma Instagram Bio

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Maenam Instagram Bio

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Hootbio to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

To get started with Hootbio, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.

Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.

Navigating to the Hootbio section in the Hootsuite dashboard

To build your Hootbio page, start with basic profile information:

Creating a link in bio page in Hootsuite - setting up the profile name, description, cover image, and URL

Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.

To change the order of links on your page, simply drag and drop them using the triple bar icon.

When you’re done, click Update in the top right corner of the page.

Creating a link in bio page in Hootsuite - Adding links

Try for free

You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.

Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email .

To save your changes, click Update in the top right corner of the dashboard.

Creating a link in bio page in Hootsuite - Adding social icons

In the Design section, you can customize the design of your Hootbio page. Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.

When you’re done — you guessed it — click Update in the top right corner of your screen.

Creating a link in bio page in Hootsuite - selecting and customizing a color theme

That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.

Creating a link in bio page in Hootsuite - updating basic profile and page information

Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now , and start converting your Instagram followers into online customers.

Start free 30-day trial

7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Ziwe Instagram Bio

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Lush Cosmetics Instagram Bios

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Okoko Cosmetiques Instagram Bio

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Demi Lovato Instagram Bio

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Hello Tushy Instagram Bio

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Chihuahua Vibes Instagram Bio

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Zendaya Instagram Bio

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Elmo Instagram Bio

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Taco Bell Instagram Bio

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

Get Started

Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

Related Articles

cover image

How to Schedule Instagram Posts (3 Methods + Bonus Tips)

Learning how to schedule Instagram posts helps you save time so that you can focus on creating incredible content.

Cover Image

Instagram Hacks: 39 Tricks and Features You Need to Know

These Instagram hacks will save you tons of time and have you posting like a pro on your personal or business accounts.

cover image

34 Instagram Stats Marketers Need to Know in 2023

Instagram is still growing fast. These Instagram statistics prove just how valuable the network is to your business.

Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? We experimented to find out the truth.

Hootsuite Logo

You’ve unlocked 60 days for $0

how to make a professional instagram bio

Free 30-Day Trial

Kapwing Resources

Instagram Bio Ideas: How to Craft the Perfect Bio for Instagram

Looking for Instagram bio ideas? We've got them for you. In this article, we'll share tips for how to write a killer Instagram bio as well as share examples of IG bios to spark your creativity.

Instagram Bio Ideas: How to Craft the Perfect Bio for Instagram

Your Instagram bio is the first thing someone sees when they land on your profile. Crafting witty, funny, or informative Instagram bios can help people understand who you are before scrolling through your Instagram profile to see your content.

As a brand or content creator, you can give people a quick snapshot of what you stand for, the brands you own, what makes you unique, your business hours, or what your business is in one sentence.

A compelling Instagram bio can hook someone in to follow you even before looking at a single post, so creating one for your Instagram account is a must.

In this article, we'll walk you through a start-to-finish guide on how to craft the perfect Instagram bio, including:

Let’s get started.

How to Write a Compelling Instagram Bio

Writing an Instagram bio can seem intimidating. You're making a first impression on people coming to your page, so you want to get it right. Fortunately, there are several strategies and tools you can use to speed up the process. We've covered a few here.

What Makes a Strong Instagram Bio?

how to make a professional instagram bio

A strong Instagram bio is typically six lines long and includes these key elements:

How to Write a Searchable Instagram Bio

Including keywords in your Instagram bio is part of Instagram SEO or search engine optimization. What does that mean? By using relevant keywords in your Instagram bio, it'll be easier for your account to pop up in Instagram’s search results.

For example, if you own a digital marketing agency, you'll want to include the words "digital marketing agency," or "marketing agency" in your bio. You might even replace your brand name with the keywords you select, while keeping your brand name for your handle only.

how to make a professional instagram bio

Many digital marketing agencies use the hack where they replace their name with the keyword they want to rank for, so when people search those terms on Instagram, they show up closer to the top. People will still be able to find your business by your brand name, especially if your handle remains unchanged. It's a double source of traffic to your profile.

If you’re a brick and mortar business, location keywords are also important to include in your bio. For example, this bridal apparel store, Miosa Bride , has two locations. Their second location includes the city (Folsom) in the name part of their bio. This both helps distinguish this location from their primary store in Sacramento and catches search traffic from brides searching for wedding dress stores in the Folsom area specifically.

how to make a professional instagram bio

Use Instagram Bio Templates

There are multiple formats you can follow on how to structure your Instagram bio. The bigger the brand is (and the more brand recognition it has) the shorter your Instagram bio can be. For example, organizations like Airbnb don't need to over-explain who they are and what they stand for. Most people have heard of them.

how to make a professional instagram bio

If you're a content creator, you might include tags to brands you're associated with, your other social media accounts, or promote an upcoming event or launch. Many Instagram influencers share their TikTok account size in their bio to showcase that they're on other platforms and they've got big audiences there, too.

how to make a professional instagram bio

Best Tools for Writing an Instagram Bio

There are various tools you can use for writing an Instagram bio. If you need help crafting copy for an Instagram bio, you can use AI writing tools like Wordtune or Chat GPT4 to help give you a draft as a starting point.

You might ask an AI tool to "Write me four short lines for my Instagram bio for my course creation business geared towards entrepreneurs that describes my business in one line, has a key benefit in lines two and three, and has a call-to-action to sign-up for my webinar in line four." The more information you feed an AI tool, the better your results will be at crafting an Instagram bio that makes sense for your business.

How to Cultivate a Consistent Aesthetic in Your Instagram Bio

Your Instagram account is an extension of your visual branding, whether that’s personal branding or company branding. If you already have or want to craft a specific, immediately recognizable visual brand, your Instagram bio and profile need to contribute to that branded feel.

Here are a couple of areas you can focus on to create a seamless visual aesthetic on Instagram.

Use Emojis for an Aesthetic Instagram Bio

Emojis are a great way to showcase personality, add a pop of color, and add emphasis in your bio. You can use emojis to replace words or as a bullet point to create line breaks in your Instagram bio. Emojis are often used by content creators or playful brands.

Which emojis you use, or if you even use emojis, is largely dependent on the kind of brand or account you run. For example, if you run a fashion or beauty brand, a few cheeky emojis can inject a lot of personality to your bio. However, if you're running the account for a cancer research institute, they might come across as flippant or insincere because of the sensitive subject material.

how to make a professional instagram bio

Ultimately, emojis need to make sense with your brand personality and voice.

Add Aesthetic, Custom Covers to IG Story Highlights

While Story Highlights aren't exactly in the bio, they're one of the first things people see when looking at your bio. You can use templates to create unique Story Highlight covers that stand out. For example, YouTube's Instagram bio includes custom graphics for their Story Highlights that use a vibrant color palette with a simple graphic to make the Story Highlights pop when browsing their Instagram profile.

how to make a professional instagram bio

Alternatively, you can use a cohesive color palette or attention-grabbing photos, add a simple pattern design, or use icons to make your Story Highlights stand out. Alani Nutrition , an energy drink brand, uses bright, solid colors as their highlight covers. This keeps the super-saturated, vaporwave visual branding they have on all of their packaging and in their posts but doesn’t distract from the actual content below.

how to make a professional instagram bio

Related Article: How to Pin Posts on Instagram

How to Make the Most of Your Instagram Link-in-Bio

Many brands see Instagram as mainly an awareness channel. And now that Meta has canceled the Reels Play bonus program, it’s true that there’s no direct way to make money on Instagram if you’re not an e-commerce brand. However, Instagram can still be a useful tool for growth.

One of the best ways to make Instagram work for you is knowing when and how to drive traffic away from Instagram to where it will have the most business impact. There are two main places you can add links: Instagram Stories and your Instagram bio. Let’s talk about how to make the most of that link in bio .

Use a Call-to-Action in Your Instagram Bio

As a brand, your Instagram bio needs a clear CTA that directs people back to your product and website. And even if you're a content creator, there are probably still actions you want people to take when they visit your Instagram bio – whether that’s going to another channel where you make longer form content, checking out a collab you participated in, or using an affiliate link to buy a product you recommend.

In the last line of your bio, make sure to explicitly state what action you want people to take. You can also add some visual cues. An emoji, such as a finger pointing down or the downward arrow, will help draw the eye to the link below your bio.

Don’t be shy! Be direct in asking for what you want and telling people what they will get if they click that link.

Use a Link Landing Page as Your Link in Bio

Instagram bios only have one spot for a link, which can seem a little limiting, but it doesn’t have to be!

You can use tools like Linktree to create a link landing page. If you have multiple links you want to direct your Instagram followers to, a link landing page creates a single link for people to click on to find multiple resources.

For instance, if you’re a content creator, you may want to link to your merch store, an active brand collaboration, and your latest YouTube video. You can add all of those under your link landing page. Alternatively, if you own a small business, you might link out to multiple blog posts, your product page, other social media accounts, contest details, or even an FAQ page.

how to make a professional instagram bio

These link landing pages often have free plans with a limited number of links, branding options, etc., so you can trial the product. For more customization, like adding your own brand colors and fonts, you can always upgrade to keep that aesthetic, branded experience.

Instagram Bio Ideas for Brands and Creators

Now that you know the best practices for creating an Instagram bio, let's look at some inspiration from accounts that are killing it.

Instagram Bio Ideas for Course Creators

how to make a professional instagram bio

Stephobi's Instagram bio is all about how to work with her. In her first bio line she shares what she does with specific numbers to entice the collaboration. By explicitly saying, "Build a $10k - $30k/month coaching business" she’s announcing exactly what value people will get by taking her course.

Above her link-in-bio, she makes the direct ask, "Work with me" and then leads your eye down with an emoji. Her link-in-bio shares links for working together, her ebook, and an event registration.

Good Instagram Bio for Small Businesses

how to make a professional instagram bio

CLI Studios' Instagram bio follows a standard format that brands can emulate to share as much context to potential new followers as possible. They include a short line that describes exactly what they are: "The only dance app with every major style."

Then, they hook you in with a value proposition by highlighting what makes them great: their app has "1000+ online dance classes." Then, they mention you should tag them to be featured. This is a great way to get people to share their user-generated content with you and drive organic engagement.

Finally, they answer the question "what's in it for me" by offering you a free 7-day trial. They also use their Instagram bio to call out their other relevant accounts. In their bio link, they use LinkTree to include several links about their programs, audition details, blog, TikTok account , and more. What makes this a good Instagram bio is that you understand immediately what the brand is about and are even encouraged to engage with them on Instagram by tagging them.

Related Article: How to Change the Background Color on an Instagram Story

Clever Instagram Bios

how to make a professional instagram bio

The iconic inventor of Spanx, Sara Blakely , is a great example of what it takes to make a clever Instagram bio. Her bio highlights her relatable personality (who doesn’t love fries?), her personal mission statement (“it’s my calling to support women”), and her sense of humor.

Take her Instagram profile photo , in which she’s wearing a bra over her shirt, for example. Spanx sells undergarments, so it’s on brand while also showing that Sara Blakely is a funny gal who doesn’t take herself too seriously.

She tags her Spanx account in her bio, so you can check out her business. Tagging your business on your personal Instagram bio is something most entrepreneurs and creators do to help boost their business' visibility on Instagram.

Best Instagram Bios for Content Creators

how to make a professional instagram bio

Mr. Beast has one of the best Instagram bios. As a business owner or content creator, you need to have a call-to-action in your Instagram bio that drives people back to your product or that asks people to collaborate with you on a project.

Mr. Beast doesn't mess around with his bio. In one sentence, he shares his vision of what he stands for "I want to make the world a better place before I die." But in the second line he makes the ask of how you can support him, by going to Walmart to buy the chocolate he sells. His Instagram bio link goes directly to his chocolate website, so you can learn more about the chocolate (or buy).

Simple Instagram Bio Ideas

how to make a professional instagram bio

Whole Foods Market Instagram bio highlights the main benefit you'll get from following them, "discover new flavors, new favorites, & new ideas." They also include a branded hashtag that you can use to tag your food pictures with. Promoting your branded hashtag in your bio is a great way to encourage people to post content about your business. #WholeFoodsMarket has over 300,000 posts.

Cute Instagram Bios

how to make a professional instagram bio

The easiest way to create cute Instagram bios as a brand or creator is to use emojis. It'll help set a visual tone for who you are and what you stand for. Blume uses emojis at the start of each bio line to visually break up the bio into a bulleted list as well as add some color, personality, and tone.

Their bio highlights what they are, their unique value propositions (plant-based, organic, plastic neutral plus, all-female team, and Canadian). They also include a link in bio where you can shop their collection, subscribe to their email newsletter, find recipes or store locations, and more.

Creative Instagram Bios

how to make a professional instagram bio

Having a creative Instagram bio isn’t just about using different fonts and emojis. You can also create a creative Instagram bio by highlighting your business's product. In Teva's Instagram bio, they ask people to send them their old sandals so that they can be recycled. Their products are made with recycled materials to help reduce waste.

Asking people to send old sandals isn't something you'll find on most Instagram accounts. But the ask is related to their mission and values, which helps you better understand that the company values sustainability without explicitly saying that. Non-profit organizations can also run a fundraiser on Instagram and promote them to their followers.

Funny Instagram Bio Ideas

how to make a professional instagram bio

If you're looking for funny Instagram bios, look no further than Snickers . Their Instagram bio includes a single sentence that reads, "If you think this is Twitter, maybe you just need a SNICKERS." It's a clever way to promote their chocolate bar while poking fun at a different social media app. They include a bit.ly link in their bio that leads directly to a sweepstakes contest. It's likely that they regularly update their bio link with their latest promotional events.

Funny Instagram Bios for Smaller Accounts

how to make a professional instagram bio

The Instagram account for the tumblr poet also uses humor in their Instagram bio. Their whole bio is dedicated to the emo online poet archetype, including the profile picture, which is just the pensieve face emoji edited to be wearing a black beanie.

The bit continues with a funny quote that reads, "i followed my heart, but it did not follow back,” likely a reference to the old trend of “follow for follow back” on Instagram and tumblr. But it also pokes fun at the expression "follow your heart."

It’s not just jokes, though. They also use the space to promote their poetry book, Flowers Are Just Tiny Trees, with a clear call-to-action and a finger emoji pointing towards their link in bio where you can purchase the book.

Cool Instagram Bios

how to make a professional instagram bio

Beardbrand's Instagram bio highlights what their brand is, has a cool call-to-action to text them for a free personalized style consultation, and encourages brand engagement by asking you to tag them in your photos. Most brands don't offer consultations when it comes to their product offering which helps make their profile stand out.

The word "beard" shows up in their bio multiple times, which makes it easy to quickly understand what this Instagram profile is all about while also implementing good social media SEO tactics. Their Instagram bio links to various blog posts, social media accounts, a product quiz, and their homepage among others.

Other Instagram Bio Examples

how to make a professional instagram bio

Kylie Cosmetics uses their Instagram bio as a promotional tool for their product launches. In their bio, you'll find the date to an upcoming volume mascara and liquid eyeshadow launch coming April 6.

Promoting your product launches on Instagram helps build hype for upcoming launches so people can mark their calendars and get ready to purchase your latest product (especially when your brand has millions of loyal customers). Their bio link leads directly to their online store where you can purchase beauty products.

The best Instagram bio ideas come from browsing various Instagram accounts in your niche and looking at how people position themselves. We've shared Instagram bio examples for you to get a general idea of how people format their bios, promote themselves or their brands, and convince you to buy from them or work with them.

Use them for inspiration, but don't copy them. The best Instagram bios are authentic to who you are and what you stand for so you can continue to attract the right people to your account.

If you're currently working on building an audience on Instagram, check out Kapwing's video editor for brands and agencies.

How To Make A Photo Cut Out

How to Repurpose YouTube Videos for Instagram

How to Repurpose YouTube Videos for Instagram

How to Add a Blurry Background to a Video

How to Add a Blurry Background to a Video

Kapwing Logo

Send us an email

How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on  January 4, 2023

Reading time  8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

An Instagram bio example from Sprout Social

We’ll get into each of these more thoroughly later, but our full bio includes:

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall  Instagram business strategy .

Writing your Instagram bio for business is one key part of  creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL (instagram.com/myusername) and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and  keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

An Instagram bio example from Sprout's Farmers Market

2. Profile photo and branding

This should be relevant to your  brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

An Instagram bio example from National Geographic

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

An Instagram bio example from Bliss

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

An Instagram bio example from BarkBox

4. Bio link

This is the only section that allows you to add a clickable link on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also update this link more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool  to maximize the single link limit by taking the user to a landing page with shortcuts to featured content and product pages.

An Instagram bio example from Away

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

An Instagram bio example from Bloomscape

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

An Instagram bio example from Elemis

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their  brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

An Instagram bio example from Grove Collaborative

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

An Instagram bio example from Slack

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

An Instagram bio example from Reese's

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep  accessibility best practices  in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that  manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

An Instagram bio example from Madewell

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

An Instagram bio example from Weezie Towels

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

An Instagram bio example from Cupshe

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

An Instagram bio example from Leder Games

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

An Instagram bio example from Kundalini Candles

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like  Sprout Social’s Instagram analytics suite  to measure how your profile engagement changes as you update.

sprout social social media analytics dashboard

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to  grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

An Instagram bio example from Ahrefs

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action  and increase your text marketing list.

An Instagram bio example from Dress Up

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link-in-bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

[Toolkit] Communications Toolkit to Safeguard Your Brand

Find Your Next Social Media Management Tool With This Scorecard

How to ladder up your brand’s social media maturity

3 Social media executives share what it takes to build a long-term career in social

The Instagram algorithm: How it works and strategies for 2023

Instagram statistics you need to know for 2023

9 Instagram trends to watch in 2023

How to run an Instagram giveaway or contest successfully

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Woman logging into Instagram on her phone. Computer screen in the background.

How to Write the Perfect Professional Instagram Bio

Brian Peters

Jun 11, 2020

5 min. read

Instagram is more than just a social network for beautiful photos and influencers. With more than one billion monthly active users , Instagram is the perfect place for brands to showcase their products, generate leads , and build their business.

The very first thing a person sees when visiting your profile is your Instagram bio. Writing a compelling Instagram bio that grabs your audience's attention should be a main focus when creating or updating your profile.

If you're looking to increase Instagram engagement and exponentially grow your Instagram followers, this guide is for you. 

Anatomy of the Perfect Instagram Bio

At a high level, writing a good Instagram bio consists of your adding your brand's name, username, profile photo, bio, and Instagram Stories highlights. Each of these elements should verbally and visually communicate a compelling brand message.

I'll assume you have the basics of creating an Instagram business profile down, such as adding your brand's name and  username . The real fun begins with the all of the other features that Instagram offers, which we'll cover below. 

With a perfectly crafted bio, you can target your ideal audience so any new visitors will be able to quickly understand what your brand does, the product you sell, and what you stand for—all in 150 characters or less.

4 Steps to Writing the Perfect Instagram Bio (with Examples)

There are unlimited possibilities when it comes to writing the perfect bio for your Instagram profile. That's why I've picked a few of my favorite brands to demonstrate several proven strategies.

1. Include Your Mission Statement 

This is the go-to Instagram bio strategy for millions of brands for good reason. The 150 characters provided in the Bio section is a chance to tell the world why they should care. Your mission statement is the  why  and it doesn't have to be over-complicated or wordy.

how to make a professional instagram bio

Fashion brand @buckmason uses 3 simple words in their Instagram bio, but it immediately highlights the products and why people should care.

how to make a professional instagram bio

The financial platform @robinhoodapp , on the other hand, uses the bio to communicate important information about their business that might be pertinent to investors (i.e., their target market ). 

2. Feature a Branded Hashtag

One practical way to use the Bio section is to include a branded hashtag . This allows your audience to discover more great branded content, while creating a strong community in the process.

Since attention, time, and space on Instagram are limited, this is a great strategy to implement while you are running a campaign or promotion using a specific hashtag. It also provides an opportunity to increase social proof by curating a collection of user-generated content for your audience to browse through.

Allmodern Instagram Bio

@allmodern uses the space to promote usage of their branded hashtag #ItsAllModern while also offering the chance to be featured on their profile.

3. Use Emoji to Stand Out

Emojis are a great way to engage with your audience using a social media publishing tool because they are visual, fun, and expressive. Using emoji in your Instagram bio helps to express a casual communication style that helps to connects with audiences of all types.

Added bonus that emoji take up less characters than words, enabling you to add extra info about your brand that the character count wouldn’t allow for with text. When using emoji, be sure to emphasize key points in your content, or use them as bullet points to break up the text. 

alo Instagram bio

@alo features a few emojis that not only compliment the written text, but also their brand style and personality.

4. Include a Compelling Call to Action

Including a simple call-to-action in your Instagram bio and inviting your audience to comment, engage, or click can have a big impact on the success of your Instagram marketing. For example, if you want profile visitors to click on a particular link, create a compelling offer in the "Bio" section and link to the offer in the "Website" URL section. 

This strategy is used by thousands of top brands every single day. And the best part is you can continue to update your "Bio" and "Website" sections to match whatever current campaign or promotion you are running.

Meltwater Instagram Bio

At @meltwater , we use the Instagram "Bio" and "Website" sections to help raise awareness around product launches and important company initiatives, such as the latest Aurora Product Release .

Thoughts on the Perfect Professional Instagram Bio

As this article highlights, there are an infinite amount of creative ways to write an Instagram bio to drive results on Instagram. Each section of the bio comes together to create a fun, yet professional look and feel for your brand.

Remember, your Instagram bio shouldn't remain static. Shake it up. Experiment . Try out different emojis, formats, CTAs, links, promotions, and more.

Once your bio is in order, read up on Instagram marketing strategies in our comprehensive Instagram ebook . You'll get expert insight on how the algorithm works, how to use hashtags, and what it takes to create an Instagram-specific marketing strategy.

Continue Reading

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

How to Get Verified on Instagram

Image showing 3D illustrated red Instagram like notification falling from the sky into a pile. How to get more Instagram followers blog post.

How To Get More Instagram Followers

10 Tips for Making a Lasting Impression With Your Instagram Bio — Horizontal

10 Tips for Making a Lasting Impression With Your Instagram Bio

Spoiler: 150 characters is enough.

Research suggests you have just seven seconds to make a first impression — and it can be even shorter online. 

The secret sauce? A good Instagram bio. 

Whether it's incorporating relevant keywords or using a free link in bio tool , we're breaking down our top Instagram bio tips to level-up your profile.

Table of Contents

What is an instagram bio, 10 tips for the perfect instagram bio, bonus: free instagram bio planning worksheet.

Your Instagram bio is the section below your profile picture that gives users a sneak peek into the content on your feed. 

This space includes:

A display name

Page category

150 character description

External links

Contact info

Screenshot of Later's Instagram Bio.

And because your bio is typically the first point of contact for new visitors, it’s got everything you need to describe who you are and what you do, right off the bat.  

What Makes a Good Instagram Bio?

A good Instagram bio can make all the difference between a visitor hitting follow, or tapping away. 

It’s short, informative, and gives potential followers a well-rounded idea of what they can expect from your content. 

How can you achieve it? Our top tips for the perfect Instagram bio await, below. 

FYI: You can create a clickable version of your Instagram feed with Linkin.bio by Later . Sign up today to level-up your Instagram bio:

When done right, your Instagram bio can catapult your growth on the platform. Here are 10 ways to make those 150 characters count:

Keep It Short & Sweet

Include Relevant Keywords

Use a Link in Bio Tool

Show Your Personality

Include a Call-to-action

Add Your Contact Info

Add Your Branded Hashtag

Use Emojis Sparingly

Use Instagram Stories Highlights

Update Your Bio Regularly 

#1: Keep It Short & Sweet

Brief, yet captivating is the golden standard for a good Instagram bio. 

This makes long phrases and emoji overload a huge no-no.

Instead, stick to short, easy-to-read phrases that get the point across quickly. 

Aka, don’t overcomplicate it — for the most part, your content speaks for itself. 

#2: Include Relevant Keywords

ICYMI: a strong Instagram SEO strategy is one of the best ways to increase your reach on the platform. 

And while this mainly involves the captions you write — your account’s name and bio can play a role too. 

So, take a moment to brainstorm keywords your target audience may search for on Instagram, and pop them into your name field . 

See how Aley Arion uses the keywords “content creator” and "writer" to boost her account’s discovery:

Screenshot of Aley's Instagram bio, with an arrow pointing to her name field.

Now, if someone searches any of these keywords, Aley has a better chance of popping up as a result. 

Screenshot of Aley showing up in Instagram's search results when "content creator" is searched.

Want more tips for increasing your reach on Instagram with relevant keywords? Check out this blog post: Instagram SEO: 5 Ways to Increase Your Discoverability .

#3: Use a Link in Bio Tool 

With the ability to add only one external link to your Instagram bio, how do you narrow it down? 

Hint: you don’t have to.  

With Linkin.bio by Later , you can create a landing page with button links and a clickable version of your Instagram feed: 

Screenshot x2 of @latermedia's Linkin.bio.

This makes it easy to direct followers to specific web pages referenced in your posts, your other social accounts, a product page — you name it. 

A streamlined experience for your audience without having to frequently update the URL in your Instagram bio? Talk about a win-win. 

Ready to optimize your Instagram bio with Later's Linkin.bio tool ? Sign up and get started today :

#4: Show Your Personality

After all, your Instagram bio is all about you or your brand — so don’t shy away from sharing your story and giving a peek into your personality. 

Use this space to speak directly to your target audience and highlight your skills, background, or a common phrase you use.

This way, potential followers will immediately understand what you’re all about.

See how Alexandra Nikolajev introduces herself in four short lines:

Screenshot of Alexandra Nikolajev's Instagram bio.

#5: Include a Call-to-action

A good Instagram bio will drive followers to perform an action — whether it's participating in a survey or listening to your latest podcast episode.

And that means including an effective call-to-action (CTA). 

Just remember the golden rule: be clear and specific. 

For example, Girlboss invites followers to subscribe to their newsletter, Girlboss Daily in a simple one-liner:

Screenshot of Girlboss' Instagram bio with an arrow pointing to their CTA.

And to encourage even more profile clicks, make use of Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, View shop, or Learn more.

Screenshot x2 of @loopsbylauryn & @thelucasokeefe Instagram bios, with arrows pointing to their CTA buttons.

Simple: ask and you shall receive.

#6: Add Your Contact Info

With an Instagram Business profile , you unlock the ability to add contact information to your Instagram bio. 

This includes your email address, phone number, and brick-and-mortar address — no additional character count required. 

Rug tufting business Fuzzy Lab and marketing community Pretty Little Marketer both have contact information available for new visitors and their followers:

Screenshot x2 of @fuzzylab_tufting & @prettylittlemarketer Instagram bios, with arrows pointing to contact information.

The takeaway? Make it easy for a visitor or follower to reach out with the click of a button.

P.S. Did you know that Later is an official Instagram partner? Sign up today to start planning and scheduling your content in advance:

#7: Add Your Branded Hashtag

Another tip for a good Instagram bio? Two words: clickable hashtags. 

Whether you’re promoting an Instagram contest or a UGC (user-generated content) campaign , including a clickable branded hashtag in your Instagram bio is a huge engagement tactic . 

See how clothing brand NOIZE encourages UGC with their branded hashtag: 

Screenshot of Noize's Instagram bio, with an arrow pointing to their branded hashtag.

Now, the brand has a dedicated space of organic customer content that they can engage with, repost, and (by request) repurpose. 

NOTE: While a branded hashtag can help you spotlight and collect UGC, placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search.

#8: Use Emojis Sparingly

A splash of color (or emojis) is a great way to add some personality into your Instagram bio — but don’t overdo it. 

Why? It has the potential to affect the accessibility of your content for those with visual impairments. 

So, it’s best to keep things short and sweet. 

Use emojis sparingly to highlight any CTAs (call-to-actions) or to add some pizzazz to your bio, like Later :

Salute emoji. 🫡

#9: Use Instagram Stories Highlights

Instagram Stories Highlights are perfect for sharing FAQs, roundups, and community spotlights.

They also have the potential to make your Instagram bio more appealing and click-worthy. 

Think: product launches, booking info, and anything else worth the 24-hour shelf life extension. 

And if you want to add a little spice, you can create a set of on-brand covers to ensure a consistent look and feel.

Nail artist Christina uses Stories Highlights to organize appointment availabilities, price lists, art inspo, and more: 

Screenshot of @glowbychristina's Instagram bio.

In other words: timely, clean Instagram Stories Highlights = boosted Instagram bio views + a stronger brand aesthetic on your profile. 

TIP: To create your own Instagram Stories Highlights covers, read this Later blog: How to Create Instagram Stories Highlights Covers (+ Free Icons!) .

#10: Update Your Bio Regularly 

An up-to-date Instagram bio gives viewers the most current info about you and your happenings.

On the flip side, an outdated bio can be misleading and result in the loss of potential followers.

So, if you haven’t updated your Instagram bio in a while, this is a sign (or 10) to give it a refresh.

A good Instagram bio is your ticket to a boost in reach, trust, and a loyal following. 

And while there’s a lot to remember to get it right, we’ve got you covered with these top tips (+ a free Instagram Bio planning worksheet to guide the way). 

Ready to make a lasting impression with your Instagram bio? Download Later’s free Instagram Bio Planning Worksheet to level-up your bio today. 

Alyssa Gagliardi

Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face or thrifting. Keep up with her nonsense on Instagram – @alygeethnx .

Plan, schedule, and automatically publish your social media posts with Later.

Related articles.

Category Instagram Tips & Resources

8 Ways to Level-up Your Instagram Bio

how to make a professional instagram bio

By Amanda Demeku

Link in Bio: The Instagram Profile Tactic Most People Miss

how to make a professional instagram bio

By Jessica Worb

Category Later's Social Media Tools & Features

How to Write Instagram Captions In Seconds — With Later's AI Tool

how to make a professional instagram bio

By Jasmine Roberts

Free Instagram Bio Generator: 1,000+ Creative Instagram Bio Ideas (2023)

Free Instagram Bio Generator: 1,000+ Creative Instagram Bio Ideas (2023)

An Instagram bio is a 150-character description appearing under your username on your Instagram profile page.

Ideally, your Instagram bio offers you a chance to tell your audience who you are, and what you do.

When creating an Instagram bio, you should aim to convey your brand personality, so that your audience will make an instant connection with you and your brand.

Are you ready to learn what it takes to create a killer Instagram bio?

In this post, you can use our free Instagram bio generator and we will detail some key tips to help you create a great Instagram bio.

Free Instagram Bio Generator

Want to come up with your own unique Instagram bio?

You can generate thousands of bio ideas for free using our Instagram bio generator.

To customize the font for your Instagram bio, check out this free tool .

Instagram Bio Ideas For Your Account

Here's a list of Instagram bio ideas you can copy and paste:

Cool Instagram Bios

Aesthetic Instagram Bios

Make your own luck 👑

Instagram Bios For Your Business

Let’s become entrepreneurs together!

I'm an entrepreneur. I utilize what is at my disposal to build.

We're not an agency. We're a team of people telling stories worth telling.

Ready. Set. Identify your niche.

Hey, hustler ! You're the suit and tie to my dress 👔 Give me one good reason why we can't enjoy this work life 🧠🤔

We don’t just want to be your business partner, we want to become good friends.

Just doing what comes next. 👌🏼

Turn your passion into profession by launching your own business via this link!

We’re out to make good ideas happen. All of them. Everywhere. Every day.

Boom—we’ve got your next great idea.

Wishing you a leap day full of fresh ideas—and every day brimming with new opportunities to make them happen. 💥

Let’s do this. 💪

Awaken your future 👀 #IWantToBeAnEntrepreneur

Grab your cape 🧡, it’s time for you to do the things you really want to do.

Love what you do, work hard, inspire and motivate others around you because that's how success is made.

We want to help you achieve your goals. What do you dream of accomplishing?

You are the captain of your trade.

Hey you 👋, it’s going to be a wild ride #2022

Remember to dash through, not dash away.

Are you ready to make the right connections? Entrepreneurs come in all sizes, shapes and ages. You are never too young or old to become one.

Goal: Don’t start a business just for money. Start it for your love of the craft.

Whatever you're doing right now, give yourself a little credit. Not necessarily for WHAT you're doing, but definitely for EXISTING while also doing it. 🤙🏼 #girlboss

You really have to work hard, but the rewards are so much greater when you do.

The secret to success is 1% inspiration and 99% perspiration.

It's not hard to look your best. Make things easy on yourself!

If you can see it, you can achieve it.

We don't believe in magic—we believe in hustle. Take the first step to starting your own business.

Be inspired by these amazing entrepreneurs and create your own dynamic brand

No matter how small or big you're starting out, you can always turn your dreams into reality #startup #entrepreneur

Business is good, but not always easy. And that's what makes it worth it.

Dress for the job you want, not the job you have.

Hey, buddy. Do you want to get organized? I can help you with that!

Take the road less traveled

We’re feeding the entrepreneurial spirit.

Seize the day and CONQUER the world, little entrepreneurs.

How we feel when we finally quit our jobs and go on to pursue our dreams. ✔💯

Never stop learning, never stop improving and growing your business through every step of the journey.

Your beginning will be humble, but your ending might be something to brag about. Here’s my story.

We all have a dream. Let's work together to make our dreams come true. 💪🏻

Join the movement—start your own business. 🙌

Starting your business will take guts and a willingness to get messy. And, it’ll be so worth it.

Jump on over to our brand new #churnapp to learn about the overall process of building and then scaling your own business.

When you're an entrepreneur, you don't need to get a new tie; you just need a new goal. :)Here are some things that help me stay motivated.

You just have to have a dream before you can make it a reality. Or not...we’re happy to help you make your business dreams a reality.

Go ahead, dream big. How do you want to grow, and how will you get there? 📈

Through hard work and dedication, anything is possible.

The first step is always the hardest. Now’s a good time to take that first step.

We work side by side with some of the most driven entrepreneurs in the U.S. We're interested in what's next, and so are you.

The best thing about starting your own business is that it really is different every time—from where you work to who you work with to what kind of work you do.

It’s never been a better time to be an entrepreneur. #BalanceforBetter

The entrepreneurial journey is a wild ride, but it’s one we must take together. 📍#tribe

Sharing not only what you're good at, but who you are.

Introducing a new way to work—beyond the bureau.

Hard work always pays off. And with the right tools, it’s even easier to make something happen.

Come and make your dreams come true - the future is in your hands.

What can we be when we grow up? Hmm... Maybe #entrepreneurs ?

Treating yourself and your inbox to a little self-love.

All you need is a good idea and a great team of entrepreneurial-minded individuals. Together, we can make your vision a reality.

You can have a great life and a great business. It just takes a lot of hard work and great ideas.

Do whatever. Just make it happen

When all you need is a little nudge.

Feeling entrepreneurial? Come join us.

There’s something about owning your own business that keeps you going, even on the hardest days. 👨🏻‍💼 🚀

Building a better business, one cup of coffee at a time.

We make things the way we like them—simple, honest, and awesome.

You are never too old, too wacky, too wild to do something amazing.

The best days are the days you start something new.

Stay driven, stay humble and grateful for where you are today and for who is with you...

You’re braver than you believe, and stronger than you seem, and smarter than you think. – A.A. Milne

Don't let a little rain slow you down, #Startup.

We do not live to eat, we eat to live! #entrepreneurlife

Roll with it.

If you are committed to something, put all of yourself into it. Like what you do so much that you’d do it for free if you had to.

You’ll be ready to start out and build your small business when you have the right tools and resources. We’re here to help.

You're going to be working for yourself.

What’s the secret to success? Find a job you love and you will never work again.

This is for all the dreamers who are changing their world.

We're in this together, this is for all of us, i'm here for you too, we got business to do, lets get things done.

How can you find your true calling? Listen to yourself. But don't just listen to yourself—hear yourself. Hear yourself speak, laugh, and cry.

Let’s give entrepreneurial life a chance.

Funny Instagram Bios

How To Create A Great Instagram Bio: 7 Steps

1. add a searchable keyword on your instagram name field and username.

The first step to optimizing your Instagram bio is to add a searchable keyword on the name field and the username.

Ideally, whenever users type a keyword or a name on the Instagram search field, the app populates results based on your username to determine the most relevant search results.

Search results are matched by text. Using an Instagram username or profile name that’s related to the content of your posts is your best bet for showing up in relevant searches.

For example, if you are an artist, you may want to include your job title along with your full name on the username or the name field. That way, people searching for you or your services on Instagram can find your account easily.

Notice how Asiko , a professional artist, uses the name field to include his occupation for clarity.

That way, when you search for an artist or use their name, you can find their account easily.


If you want to change your Instagram username or name, follow these easy steps:

Step 1: Go to your profile on Instagram

Step 2: Tap or click edit profile

Step 3: Enter the right name and username

Step 4: Hit the submit button or click save, depending on the device you are using.

2. Highlight Your Skills & Target Audience

When Instagram users search you and find your profile, the next thing they will do is check out your bio to make sure they are viewing the right account.

Therefore, a good Instagram bio communicates what your business does and even mentions your target audience.

Having a 150 character count limit for your bio can feel a little tight, so this is your chance to explain to your audience why and how they should get in touch or shop from your brand.

Here are key tips to help you highlight your skills and explain to them what you do.

For example, Ericka , who Is a social media marketer and an Instagram expert, includes a clear description of what her business entails at the beginning of her bio.

She mentions: “I coach brands on how to use IG to attract, connect + convert their followers”.


Right after reading this description, her audience gets a glimpse of the types of services offered and what her content is going to look like.

3. Include Relevant Keywords On Your Instagram Bio

While adding keywords on your username and name field makes you discoverable, the Instagram bio is also a great place to add keywords you want to rank for.

Typically, using keywords on your Instagram may not directly help you become more discoverable on the app, but will give your account more focus and connect you with like-minded followers.

When describing your business on the Instagram bio section, include secondary and primary keywords:

Primary keywords are the main words describing your business. For example, for a landscaping expert, “gardener” might be the primary keyword.

Secondary keywords are those that add a bit more detail to the primary keywords and are more related to the searcher's intent. In our example, secondary keyword can be “gardener near me.”

Adding primary and secondary keywords to your Instagram bio enables your audience to feel more connected to your brand.

Here are a few tips to guide you when choosing relevant keywords:


4. Add a Link to Your Instagram Profile

The simplest approach of adding a link to your Instagram is displaying it in your profile.

Unlike links placed on Instagram comments and posts, a link on your Instagram bio will be hyperlinked. That means whenever Instagram users tap on the link, they will go straight to your website.

When you create an Instagram post, include a call to action that tells visitors to check out your profile for the relevant link to your e-commerce store or website.

Alternatively, you can use a service like Linkin. bio , which turns your whole Instagram feed into a clickable landing page and drives traffic to your website.

When you add links to any Instagram posts your Instagram audience will be directed to the right content or products on your website.

For example, Barbara Corcoran , a real estate professional uses linktree.com to add a link to her business unusual podcast.

That way, she can drive traffic to her podcast effectively.


5. Add Your Contact Information

Adding contact information on your Instagram bio means Instagram users can contact you directly. It is an excellent means of developing your brand and Instagram business opportunities.

You can add your phone number, email address, or address to the physical location. This way, anyone who wants to know more about your brand can get in touch with you conveniently.

For example, Décor Finity , supplier of household items includes a phone number of their Instagram bio information.


6. Get Creative With Your Instagram Bio

Your Instagram bio is a great space to convey who you are and what you do. You may also want to use that space to show off your personality and have fun.

Here are some ideas of how to use that space to have fun and show off your personality:

Add Emojis To your Bio Description

Instead of having any text-heavy sections in your bio, you can add some Emojis.

Here is a great example of how to use Emojis in your bio.


Add Branded Hashtags

You can use the branded hashtag to let your audience know about your hashtag by including it in your Instagram bio and highlighting it in your captions and Instagram stories.

Here are great examples of how to use branded hashtags on your Instagram bio.


Add Line Breaks to Your Bio

Text-heavy parts can clutter your Instagram bio.

Adding extra space to the Instagram bio makes the information more bite-sized and consumable.

Darryl Cheng gives us a great example of how to add line breaks to your Instagram bio.


7. Add a Relevant Profile Picture

The final step in the process of optimizing your Instagram bio is choosing a relevant profile picture.

The obvious choice for this would be your brand logo as appears on your website, marketing materials, or other social media platforms.

Adding an identifiable picture makes it easy for your target audience to recognize you.

It also helps to raise brand awareness by making sure it is constantly visible within your niche on Instagram.

A great Instagram bio creates a great first impression and reflects what your brand offers in the first instance.

When creating the Instagram bio, explain who you are and what you offer your audience. You can do this easily by including keywords on the username and name field.

Include keywords on your bio description, and add a link to your website or blog, to drive Instagram users to your profile.

Do not forget to include your contact address, so that your users can get in touch easily.

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

how to make a professional instagram bio

I'm Sam Walls, COO of Starter Story - a platform and community for entrepreneurs and future founders to learn what it takes to build a great business. I joined the Starter Story team approximately 3 years ago, with the goal of providing our readers with the best, most valuable, and inspirational content on the internet.

how to make a professional instagram bio

Our 4,418 case studies show you how ordinary people built businesses to millions in revenue - all starting from a simple idea or side project.

These aren’t just case studies - they are real stories, from real founders who share their most intimate details with you - down to the exact amount of money they are making.

How did you come up with the idea? How did you find your first 10 customers? How much money are you making?

Our 4,418 case studies break down these exact questions. Every industry, trend, and how much money you can make.

You’ll realize these people are just like you - and that, deep down, you can do it too.

Building a business is lonely. And it’s easy to feel stuck.

"How do you take the first step? How do you know you’re making the ‘right’ progress every day?

You finally have a place where you can ask these questions, get advice, and see exactly how successful founders did it before you.

You’re no longer building alone, because you have thousands of founders who are telling you to keep going.

how to make a professional instagram bio

Building a business is not a game of luck.

It’s about taking action every day.

You’ll get access to courses, frameworks, weekly live events, alongside a group of people that genuinely want you to succeed.

You’ll start making real progress, and experience first-hand what it’s like to put your ideas into the world.

how to make a professional instagram bio

Love Starter Story's transparency.

how to make a professional instagram bio

You can't find this information anywhere else.

how to make a professional instagram bio

So much valuable information.

how to make a professional instagram bio

I was hooked on Starter Story as soon as I discovered it. Resonated with me right off the bat.

how to make a professional instagram bio

I made over $5,000 from my Starter Story membership in a week!

how to make a professional instagram bio

What Pat Walls has built with Starter Story is awesome. I love getting their emails.

how to make a professional instagram bio

The most powerful platform if you want to start a business.

how to make a professional instagram bio

Real people making real money. Inspires me every day.

how to make a professional instagram bio

Discover Ideas That Make Money

5 Stars

Join our free newsletter to get unlimited access to all startup data including startup costs.

Join our free newsletter to get unlimited access to all startup data. We just need your email:

Join our free newsletter to get access now. We just need your email:

Instagram Bio Ideas

200+ Instagram Bio Ideas You Can Copy and Paste

Just like pretty much everything else on the internet, your Instagram bio is all about making that impactful first impression. 

Most people only take a few seconds to scan bio and photos before deciding whether or not they should follow you. 

If your Instagram bio is enticing, they might decide to engage with your content or follow your account. If it isn’t, you might lose their interest… forever . 

Okay, well, maybe not forever. But at least until you make some changes. 

→ Click Here to Start Selling on Instagram with Shopify

In this article, we’ll break down what a bio is, how to write one, and some cool Instagram bio tricks. But most importantly, we’ll give you some Instagram bio ideas that you can literally copy and paste onto your profile. 

(Don’t worry, we won’t tell anyone — it’ll be our little secret.)

how to make a professional instagram bio

Start selling online now with Shopify

how to make a professional instagram bio

What is an Instagram Bio?

An Instagram bio is the small area under your username where you can share some details about yourself or your brand. Your Instagram bio can include a brief self or brand description, contact information, emojis, hashtags and more. 

Here’s an example of one of the best bios on Instagram:

Marie Forleo has a strong Insta bio. The first line is used to describe who she is: ‘CEO. Writer. #MarieTV. Fancy Dancer.’

The second line of her cool bio is used for social proof : ‘Named by Oprah “Thought leader for next generation.”’ I don’t know about you, but to me, this says that she’s worth following. 

The third line of this short bio for Instagram describes what she does: ‘Learn to get *anything* you want.’ 

And the last line is her CTA, which links to a free content download. She also included two emojis to make the text easier to read and draw extra attention. 

If you’re looking for Instagram bio ideas for girls, Marie Forleo’s Instagram bio formula is worth copying.

Instagram Bio Template to Follow

You can write your Instagram bio any way you want to. Here are a few Instagram bio tips that you might want to add based on popular trends. If you want to become an Instagram master, follow these tips and sign up for the   Instagram course today.

1. Include a Description of Yourself

 The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her. In the first line of her bio she writes, ‘Actor/Rapper/Singer/Producer.’ When people visit her fanpage, they’ll learn that she’s more than just an actor and may check out her other gigs to learn more about her. 

Plus, that little blue tick shows up on her page, so people will immediately understand that she’s famous when visiting her Instagram account . One of the Instagram bio tips Queen Latifah teaches us is that you can learn a lot about a person even from a short bio.

queen latifah instagram bio

2. List Your Interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

When you see the word gratitude thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

And much of her Instagram includes pictures of her living life, travelling, and having fun, which makes her interesting to follow. Pretty sure her 2.6 million followers agree. 

The best bio will always be the one that’s easy to read and takes your most enticing interests, which are two important Instagram bio tips to copy.

3. Share Your Contact Information

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like ‘For business enquiries, email [email protected].’ You can also direct people to your DM for sending messages. 

The app company A Color Story includes their email address in their Instagram bio for easy communication. The whole goal of social media is to be social, after all, so making your contact information more accessible is one of those Instagram bio tips you have to follow.

4. Add a Call to Action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: you’ve got one link that you can include for users to click on. So throw in a request to ‘sign up for my course,’ ‘check out my latest blog post,’ or ‘shop the hottest fashion products now.’ 

Tony Robbins’ Instagram bio example includes the CTA ‘👇 Watch the Documentary 🎥.’ The finger emoji points down to the link to get some extra attention. 

5 Instagram Bio Tricks to Try

Want to learn a few Instagram bio tricks to make your bio design pop? Here are four of the most popular ones:

1. How do You Change the Font in Your Instagram Bio?

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

lingo jam for instagram bios

2. How do You Add Symbols to Your Instagram Bio?

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, bracket, hearts, zodiac signs, and more. As soon as you click one of their symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

instagram bio emoji

3. How to Add Instagram Link-in-Bio

So, you probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that’ll help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

Linkpop Homepage Screenshot

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

4. How do You Put a Link in Your Instagram Bio?

To add a link to your Instagram bio, follow these steps:

  • Go to your profile and select the “Edit Profile” button
  • Add the URL in the “Website” field
  • Save the changes
  • Test the website link in your profile

4. How to Add Space to Your Instagram Bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your app and paste the text directly in your Instagram bio. Doing this is the easiest way to have an Instagram bio space. This saves you the hassle of manually creating space you need within the Instagram app .

instagram bio line break

5. How do You Add a Location to Your Instagram Bio?

You can add a location to your Instagram bio if you are listed as a Public Business or Figure. If you are, follow these easy steps:

  • Under "Public Business Information," select "Contact Options" 
  • Choose “Business Address” and fill in the fields
  • Test the address in your bio to ensure it links to the right place

200+ Instagram Bio Ideas That’ll Up Your Instagram Game

Cool instagram bios.

  • The best things come from living outside of your comfort zone
  • Here’s my story for the history books
  • I’m a cupcake in search for her stud muffin
  • In a world where you can be anyone, be yourself
  • Success is in my veins
  • Yup, I’m just another Instagram influencer
  • Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
  • No, this isn’t a dream. This is my reality.
  • What should I put here?
  • Welcome to my world

Best Instagram Bios

  • Simplicity is the key to happiness
  • If I was a writer, I’d have a better Instagram bio quote
  • You can’t become the best without first being the worst
  • In a world of worriers, be the warrior
  • It won’t always be easy, but always try to do what’s right
  • She turned her can’ts into cans and her dreams into plans
  • Life is what happens to you while you scroll through Instagram
  • A day in the life of me: Eat avocado toast, post Instagram videos , read Instagram comments
  • It’s my time to step into the spotlight. I’ve earned it.
  • I practice what I post

Creative Instagram Bios

  • Dreams 👉 Goals
  • If “love is in the air,” why is the air so polluted?
  • It took me __ years to look like this
  • Currently saying yes to new adventures
  • I’m hurt but I still smile. That’s my life.
  • Midnight snacker 🌝
  • Everyone else was taken so this is me
  • Recovering cake addict 🎂
  • I make money in my sleep 🛌
  • People call me Sara but you can call me tonight 😉

Instagram Bio Ideas With Emoji

  • Welcome to my 👑dom
  • 👇 Check out my latest blog post 👇
  • 🐦: (twitter handle) 👻: (snapchat handle) 🎥: (youtube handle)
  • Traveller ✈️ Book Lover 📖 Obsessed with tacos 🌮
  • We love all animals 🐶 and donate a percentage of sales to marine life 🐠
  • Cancer survivor 🎗️
  • Personal Trainer 💪 Dancer 💃 Meditator 🧘
  • Currently hanging out in 🇵🇹
  • ❤️ Lover not a fighter spreading ✌️all over the 🌎
  • Entrepreneur ➕ Globetrotter ➕ Motivational Speaker

Instagram Bio Ideas for Girls

  • Leaving a bit of sparkle everywhere I go ✨
  • I believe in making the impossible possible because there’s no fun in giving up
  • Turned my dreams into my vision and my vision into my reality
  • Smart. Strong. Silly. Straight up class act.
  • I’m not perfect, but stories are always better with a touch of imperfection
  • My standards are high… just like my heels
  • Me: Happy girls are the prettiest. Also me: I’d like to buy 15 pounds of makeup, please.
  • Who runs the world? ME.
  • Happiness never goes out of style
  • I’m a woman with ambition and a heart of gold
  • I shine from within so no one can dim my light

Instagram Bio Ideas for Boys

  • Living life on my own terms
  • I don’t care what people think of me. This is me in rawest form.
  • I’d rather be hated for who I am than loved for who I am not
  • Risk taker. Adventurer. Globetrotter. Living my dreams.
  • I might not be where I want to be yet, but I get closer everyday
  • One day, I hope to be a happily married old man telling wild stories from his wild youth.
  • I got to where I am today by being me
  • I was born to do exactly what I’m doing today
  • Don’t like me? Don’t care.
  • I’m out here hustlin’ to claim what’s mine

Best Instagram Bio to Get Followers

  • Follow Me To Greatness
  • Follow me and I’ll follow back
  • thank you, come again. 
  • Don’t know what to do? You can start by hitting that follow button.
  • Follow my [adjective] story
  • Click the follow button to be part of my [adjective] journey
  • Wanna know my story? Press that follow button.
  • I’m on my journey. Join me by following along.
  • Follow me then follow the link below!
  • Pls follow us on Instagram
  • My story will inspire you, so be sure to hit that follow button
  • Follow me to get a behind the scenes look at my life
  • Follow along to witness history in the making

Great Instagram Bios

  • 🍂🍃Falling for you 🍂🍃
  • ☕Stressed, blessed, and coffee obsessed ☕
  • Having the time of my life ⏰🎉
  • Looking at the world through 🌹colored glasses
  • I’m sweet like honey 🍯
  • Don’t study me. You won’t graduate 🎓
  • 🌟Sending my selfies to NASA because I’m a star 🌟
  • Please cancel my subscription to your issues
  • Status Update: Currently hungry 🍔🍟🌭🌮🥗🍪
  • Kanye attitude with Drake feelings 😭

Instagram Bio Puns

  • They call me Febreeze because I’m so fresh
  • Don’t kale my vibe
  • Follow my Instagram or I’m nacho friend anymore
  • I believe in bee-ing myself
  • My Instagram account is very a-peel-ing
  • Seas the day
  • I like to stop and smell the ros é
  • I’m pawsome and currently having a purrfect day
  • Spending my days in a well so I can say they’ve been well spent
  • Artists never retire, they withdraw instead
  • I’ve been told ‘You are what you eat.’ Guess I ate a sexy beast this morning.
  • My name ain’t Mary but I’m still poppin’

Simple Bio for Instagram

  • I’m the exception
  • Simple but significant
  • Doing better
  • Rollin’ with the homies
  • Livin’ a little
  • Pretty & Profitable
  • Life is beautiful
  • Glitter is the only option
  • Anything but predictable
  • I see beauty in everything
  • Goal: bigger smile

Funny Instagram Bios

  • I apologize for anything I post while hungry
  • Humble, with just a hint of Kanye
  • I’d rather steal your dessert than your boyfriend
  • Sassy, classy with a touch of badassy
  • One day, I hope to become a grown up
  • Used to think I was a tad indecisive, but now I’m not quite sure
  • Life is short so I’m smiling while I’ve still got all my teeth
  • My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
  • Relationship status: Netflix and ice cream
  • The bags under my eyes are Chanel
  • Instagram bio currently loading
  • I’m actually not funny. I’m just really mean but people always think I’m joking.
  • I’m a social media guru. No, really, I am.

Cute Instagram Bios

  • So many of my smiles are because of you
  • So grateful to be sharing my world with you
  • All your dreams can come true and I’ll make sure of it
  • Live in the sunshine where you belong
  • My life is better than my daydreams
  • Sprinkling kindness everywhere I go
  • I love my followers more than life itself
  • Don’t regret the opportunities you were too afraid to take
  • Sometimes we could always use a little magic – don’t hide the magic within you
  • Every day might not be a good day but there is good in every day

Perfect Bio for Instagram

  • Not like the rest of them
  • Oh, you 😊
  • One of a kind
  • The best things in life are really expensive. You can have me for $7 billion 😉
  • Aloha 🌴🌴🌴🌴🌴🌴
  • Hi. Hello. Hola. Ola. Bonjour. Ciao. Guten Tag. Namaste. Salaam.
  • Life’s short, eat the cake 🍰
  • Adding a little sparkle to your day ✨
  • I regret nothing you see in this feed
  • My greatest fear isn’t starting. My greatest fear is not making it to the top.

Business Bio for Instagram

  • I believe in helping people
  • Putting customers first since 2013
  • Official home of (brand name) on Instagram
  • Share your photos with us using #(brand name)
  • 🌎 Free international shipping
  • Contact us: [email protected]
  • Click the link below to shop our Instagram
  • Great selection of (type of products) merch
  • Check out our best sellers below

Bio Captions

  • Enjoying every second of my life, follow along and see for yourself
  • When the pain passes, you eventually see how much good came out of a bad situation
  • Love 💗 and Peace ✌️
  • Mentally on the beach 🏖️
  • If you want the tea, follow me ☕
  • Dreaming bigger than my imagination can handle
  • Starting over
  • Just going with the flow 🌊
  • I’m sparkling like my water ✨
  • I don’t come with instructions but my captions are the next best thing 📚

Myself Quotes for Instagram Bio

  • Keepin’ it real since 1999
  • I’m as rare as the Reckon Expert outfit skin in Fortnite
  • I’m a limited edition, there’s only one me
  • In 2019, I’m going to be better than I’ve ever been before
  • Less talking, more action. Take a look at my pictures if you don’t believe me
  • I am worthy of the greatness I hold
  • It’s not your job to like me, it’s mine.
  • I’m awesome (don’t worry I think you are too)
  • I’m not here to be average, I’m here to be the best
  • Born to shine bright
  • Always be yourself because an original is always more valuable than a copy

Swag Bio for Instagram

  • Even if you had instructions, you still couldn’t handle me
  • Be young. Be dope. Run the show.
  • I’ll remember and recover but that doesn’t mean I’ll forgive and forget
  • I’d rather make mistakes than fake perfection
  • I don’t wipe tears, I wipe the people who created them
  • I’m like coffee: dark, bitter and too hot for you
  • In a world of average, I’m savage
  • It’s hard to find someone who’s smart, funny, adorable and a total badass. My only advice for you is, don’t forget to follow me
  • Too glam to give a damn
  • My Instagram is proof that I’m always creating a better version of myself

Instagram Bio Quotes

  • Don’t care what you say about me I like the way I am
  • Love without limits
  • I’m suffering from an extreme case of not being a Kardashian
  • Together we could be unstoppable
  • In a world of darkness look up at the stars
  • I’m so deep even the ocean gets jealous
  • Tell me not to do something and I’ll do it twice and take pictures
  • All i do is win, win, win. No matter what.
  • In a world where you can have everything. Be a giver first.
  • You become what you believe, so believe in yourself

Instagram Bio Quotes Short

  • Welcome to my Instagram
  • Check out the link below
  • This is my life
  • I got nothing
  • Screw perfect.
  • Happy thoughts
  • Just smiles 🙂
  • Meet (name)
  • This is my bio

lucy liu no instagram bio

Instagram Bio Text

  • Single. Determined. Living life.
  • Creating sunshine in the world
  • I wonder how many calories my exes burned jumping to conclusions
  • Always better together xoxo
  • You’ll never shine if all you do is throw shade
  • Just a little bit imperfect
  • Real queens fix each other’s crowns
  • Today’s the kind of day I live for
  • No one’s life is as perfect as their Instagram feed
  • I don’t know where I’m going but I’m going

Instagram Bio Inspiration

Instagram Bio for Fashion

Fitness Bio for Instagram

Instagram Bio for Models

Travel Bio for Instagram

Instagram Bio Examples

Get More Action with a Killer Instagram Bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging – so don’t be afraid to get a little fun and quirky.

Which of these Instagram bios will you be adding to your profile? Comment below!

Want to Learn More?

facebook trends cover graphic

10 Facebook Trends That You Need To Know in 2023 [Infographic]

As one of the biggest—if not the biggest—social media advertising platforms, there’s a lot to keep up with Facebook if …

Image Resize Online

12 Easiest Image Resizer Tools to Resize Images Online for Free

Your company’s photos are critical for earning customer trust and making more sales. In one study, 91% of consumers sai…

how to make a professional instagram bio

10 Customer Service Statistics You Need to Know in 2023 [Infographic]

After spending all that time and effort sourcing for the perfect dropshipping product to sell and setting up your busin…

Oberlo uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy.

How to Edit Your Instagram Bio

Jessie Richardson Read more July 22, 2021

Device Links

One of the first things that anyone will see on your Instagram profile is your bio. Here, you can write the most valuable information about you, your profile, or the business you’re developing. And your followers can find a link to your website or online store, making your bio even more important than any photo you’ll post.

If you want to change your Instagram bio, but you’re not sure how to do it or know whether it’s a complicated process, keep reading. In this article, you will learn step by step how to edit your bio.

How to Edit Your Instagram Bio: iPhone

Instagram users can change their bio whenever it’s necessary to keep their profile updated. Everything in your bio is open to everyone, even if you’ve decided to make your profile private. Here’s how you can edit your Instagram bio on your iPhone:

When you’re editing your profile, you can also update other elements like a profile photo. Here’s how to do it:

How to Edit Your Instagram Bio: Android

If you’re using Instagram on Android, you’ll find that the process of changing your bio is pretty similar to the one described for the iPhone. Here’s what you need to do to change your bio:

While you’re on your profile page, you can also customize your name tag on Instagram. Here’s how to do it:

How to Edit Your Instagram Bio: Browser (Windows, MacBook, or Chromebook)

Many Instagram users are using their computers to write posts on Instagram. If they’re developing their business, they’re spending a lot of time on their profiles, analyzing traffic, communicating with their followers, and creating new posts.

Since even the biggest phone screens are smaller than a computer monitor, many entrepreneurs decided to start using Instagram on the big screen of their laptop, MacBook, Chromebook, or desktop computer.

Here’s how to change your Instagram bio from computer:

Everything Starts with a Bio

There’s not a lot of information you can share in 150 characters. That’s why your Instagram bio should be concise and engaging. Plus, you’ll need to include a link to your website or other social media profiles.

Once you know how to write and edit your bio on Instagram, creating new posts will be easier than you thought. Now that you know more about managing your profile information, you can create a profile that will offer great content or, who knows, maybe even develop a business.

How often do you change your Instagram bio and profile photo? Are you using Instagram on the computer, or do you only use the phone app?

Let us know in the comments section below.

Comments are closed.

Disclaimer: Some pages on this site may include an affiliate link. This does not effect our editorial in any way.

Dave Johnson May 7, 2023

Dave Johnson May 5, 2023

Lee Stanton May 3, 2023

Send To Someone

Missing device.

Please enable JavaScript to submit this form.

Lee Stanton April 1, 2023

Steve Larner March 7, 2023

Lee Stanton August 23, 2022

Lee Stanton August 16, 2022

Cassandra December 3, 2022

Lee Stanton February 20, 2023

90+ Instagram Bio Ideas to Help You Write an Impactful Bio

Jenny Romanchuk

Published: March 08, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have.

Social media marketer sits in front of computer and gets ideas for instagram bio

Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples.

What should your Instagram bio include?

11 instagram bio ideas for travel businesses, 10 instagram bio ideas for saas companies, 9 creative instagram bio ideas for etsy shops, 10 simple instagram bio ideas for apparel, 11 emoji-heavy instagram bio ideas, 3 hashtag-heavy instagram bio ideas, 10 offer-focused bio ideas with calls-to-action, 10 short instagram bio ideas, 11 bio ideas for restaurants and coffee shops, 5 mixed instagram bio ideas.

→ Download Now: 80 Professional Bio Examples [Free Templates]

Every Instagram profile should have the following:

Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or industry. Now that you know what to include, let’s see some examples from real brands.

The travel industry is about new experiences, emotions, and joy. When visitors land on travel Instagram pages, they want to lose themselves in the sweet anticipation of a long-awaited vacation.

Your company’s Instagram bio plays a huge role in that very first moment. Here, you dictate the overall mood, communicate values, and set expectations.

Let’s see how travel companies from around the world handle Instagram bios.

1. Travel Talk

Good Instagram bio ideas for travel, travel talk

Travel Talk Tours asserts you will gain an unforgettable trip by playing around with strong adjectives like “ epic .”

What we love: The company prompts its customers to engage with its account by posting vacay photos under the brand’s hashtag to be featured on the company’s page. This is an effective way to attract new customers and boost the egos of current ones.

2. G Adventures

Good travel Instagram bio ideas, g adventures

Some people like to travel in small groups of up to 4-8 people. If you deliver such services, make it your unique sales proposition (USP), as G Adventures does.

Pro tip: Frontload the Instagram bio with your unique USP to capture people's attention straight away.

3. Top Travel Agency


Image Source

Top Travel Agency uses multiple emojis in the form of a bulleted list to emphasize its copy. This delivers all the necessary information about the agency’s services in a digestible way.

Pro tip: Put your company’s phone number in the bio to unclog the user journey. Visitors can contact you without having to click through several pages.

4. Good Earth Tours

Good Instagram bio ideas for travel, good earth tours

As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

Inspire the imagination and emotions of prospective customers by painting a picture of their future adventures. Reading the Good Earth Tours bio, I instantly fantasize about wild deserts, ginkgo trees, and giraffes.

Pro tip: Keep the message concise and on point like Good Earth Tours.

5. Santa’s Lapland

Good Instagram bio ideas for travel, santas lapland

Santa's Lapland page is another great example of clear messaging inspiring emotional responses. Who doesn’t want to meet Santa on Christmas? 🎅

To level up this bio, I’d embed several thematic emojis to add a touch of magic.

What we love: Santa’s Lapland offers a clear value proposition: You’ll meet Santa in a magical environment.

6. Bagpackrs

Good Instagram bio ideas for travel, bagpackrs

Add relevant hashtags to your company’s Instagram bio so users can access your page easily via search. For instance, Bagpackrs makes use of a popular #weekendtrip hashtag.

Pro tip: Do you provide extra services? Highlight them in the profile description to fill your sales pipeline with new leads.

7. Milk + Honey Travels

Good Instagram bio ideas for travel, milk and honey

Harvest the power of your personal brand to establish credibility for your company. Consider Milk + Honey Travels, which capitalizes on its owner's recognizable personal brand.

If you’re the face of your brand, put your photo instead of a brand logo in the profile picture to foster an emotional bond.

Pro tip: When advancing your services through a personal brand, tell your story. Share your interests, hobbies, obsessions, etc.

Good Instagram bio ideas for travel, contiki

Humor can make you stand out and set a tone for the customer experience. What we like is how Contiki uses neat, witty, and playful language to articulate its values to the young target audience.

Pro tip: Humor won’t work for every brand. If your tone is serious or buttoned-up, consider a different voice. If your looking to seem personable and more fun, humor can be a great tool.

9. Adventures

Good Instagram bio ideas for travel, adventurescom

Sometimes less is more. If you can explain your mission and values in one short sentence, go for it. For instance, Adventurescom explicitly calls out that it specializes in travels in Northern regions, like Canada, Greenland, and the Baltics.

Pro tip: For travel companies, hashtag the destinations you offer in the bio to be visible in the search.

10. Visit Madeira

Good Instagram bio ideas for travel, madeira

Working on your city’s Instagram presence? Be sure to mention that this is the official page. Add relevant emojis that describe local culture or sightseeing.

What we love: Madeira’s page directs visitors to attractions in the city by including a CTA and a link to their website.

11. visitPA

Good Instagram bio ideas for travel, visit pa

Many cities, counties, and countries use Instagram to bolster tourism. This page should share attractions and travel opportunities in the area.

Pro tip: Make up branded hashtags for your official account and prompt people to use them. This helps you reach a wider audience and attract more tourists. Pennsylvania’s official page did just that.

Looking for ways to spice up your company’s Instagram bio? You’re in luck!

In this section, we’ll share 10 examples of Instagram bios of SaaS businesses. Check them out.

12. HubSpot

Instagram bio ideas for SaaS businesses, hubspot

HubSpot utilizes a mission-focused bio with the slogan #GrowBetter to articulate the company’s values. This reinforces both the company’s values and what users get out of the CRM.

Pro Tip: Use a LinkTree to get users to discover your offers.

Instagram bio ideas for SaaS businesses, publer

Publer’s approach is to highlight key features of the tool right in the bio. Visitors get an instant understanding of the platform.

Pro tip: This approach is best for product-led companies with unique tools customers care about. That said, only Publer manages all popular social networks of different countries under one roof, beating the competition.

14. Hootsuite

Instagram bio ideas for SaaS businesses, hootsuite

Bold and provocative Instagram marketing messaging is a distinctive trait of Hootsuite, a social media management platform. This tactic is a great hook for the audience, triggering an emotional response.

Pro tip: Once you hook your audience, direct them to explore your tool. For instance, Hootsuite uses an arrow emoji to draw attention to its Linktree.

15. GetResponse

Instagram bio ideas for SaaS businesses, getresponses

List the jobs to be done in your company’s bio and describe what the tool is about. This way, you set the right customer expectations. GetResponse is also a proponent of using Linktree to navigate users down the customer journey.

16. Semrush

Instagram bio ideas for SaaS businesses, semrush

Semrush’s bio is distinguished by the number of users. Ten million marketers are users — an impressive number to boast about. This instantly adds to brand trustworthiness.

Pro Tip: Add big numbers in the Instagram bio to impress prospective customers and remind current ones they’re a part of a large community.

17. Statusbrew

Instagram bio ideas for SaaS businesses, statusbrew

Statusbrew converts visitors into new signups right from the bio by offering a free, 14-day trial.

Pro tip: Savvy businesses include offers in their bios. If you offer a free trial, free samples, or free signups, promote that information upfront.

Creative Instagram bio ideas for SaaS brands, jasper

One of the fastest-growing startups, this AI writer assistant incorporates a friendly brand voice and big numbers across all platforms.

Altogether, this acts like a little nudge to sign up and try the tool for those users who have mixed feelings about AI.

Replicate this approach if you’re a startup to make people trust you.

19. Grammarly

Instagram bio ideas for SaaS businesses, grammarly

Grammarly’s bio focuses on the company’s mission and highlights social causes they stand for. If you want to show your solidarity on a matter, your Instagram bio is the right place.

20. Mixpanel

Simple Instagram bio ideas for SaaS businesses, mixpanel

Mixpanel is one more example of a short and succinct bio that describes product features.

Pro tip: Test different types of bios to see what your users like the most. Don’t copy and paste one or another approach just because several big brands opt for it.

 Instagram bio ideas for SaaS businesses, miro

There is something inherently funny, informative, and friendly about Miro’s bio. The company also includes its slogan and motivates people to get work done together. Brilliant!

Pro tip: Want your brand to be memorable? Make up a slogan or tagline.

One of the best ways to market your Etsy shop on Instagram is by creating a clever and engaging Instagram bio. This will help you to attract new customers and increase traffic to your shop.

Ready to take your marketing efforts up a notch? Keep reading for these 9 creative Instagram bio examples!

22. Katie Olivia

Creative Instagram bio ideas for Etsy shops, katie olivia

Embroidery artist Katie Olivia implements the uniform look by using the same emoji throughout her bio and adding a direct link to her Etsy shop.

What we love: This approach works best for highlighting your key offerings, while keeping the design simple.

23. Little Bichons

Creative Instagram bio ideas for Etsy shops, little bichons

Little Bichons’s bio is personal, welcoming, and friendly. Knowing a person behind a brand creates an instant emotional connection, which might be reflected in sales and follower numbers.

Pro tip : Put a CTA before a Linktree to draw the audience’s attention.

24. Karen Pleass

Creative Instagram bio ideas for Etsy shops, karen pleass

Karen lists her product categories in her company’s page name and provides more details in the description. She then expertly uses emojis to separate ideas.

Pro tip: Design your brand colors for the logo, emojis, and Etsy listings to activate the visual memory of your brand in customers’ minds.

25. Knotty Boys Co

Creative Instagram bio ideas for Etsy shops, knotty boys co

Use your Instagram bio to convey an important message to your customers. For instance, Knotty Boys informs its customers about the date of new products’ arrival.

Pro tip: Tag your personal profile, so people can get to know you. As mentioned before, this fosters seller–customer relationships.

26. North Road Knits

Inatagram bio for @northroadknits

What do you feel when reading the name of this shop — North Road Knits? I picture cold, restrained, and a great deal of Nordic confidence. That’s the same way I feel after reading the bio with periods after each word.

Pro tip: Align your tone of voice with other brand attributes for a cohesive brand image.

27. Ell’s Artsy Workshop

Creative Instagram bio ideas for Etsy shops, ells artsy workshop

Alt: Creative Instagram bio ideas for Etsy shops, ells artsy workshop

IMG name: instagram-bio-Ells-artsy-workshop

Annie uses a brief bio to simply state the contents of her shop.

Pro tip: Give your customers a comprehensive view of your shop by describing your products and what makes them unique, then take them directly to the shop by adding the link in the bio.

28. Peonies & Posies Co

Creative Instagram bio ideas for Etsy shops, peonies and posies

Similarly, the Peonies & Posies shop has a succinct bio that is stripped down to the essentials. But unlike others, it’s not bulleted.

Pro tip: If you keep your bio brief, no bullets are required.

29. Our Forever Utopia

Creative Instagram bio ideas for Etsy shops, our forever utopia

This shop bio is a wonderful example of best practices. First, it draws attention with emojis. Second, it boasts 300+ 5-star reviews, which increases trust. Furthermore, it has a CTA, a Linktree, and an owner’s profile.

Pro tip: Combine all listed best practices to make your shop recognizable.

30. Sarah Snippets

Creative Instagram bio ideas for Etsy shops, sarah snippets

A well-organized bio in a bulleted list is a breath of fresh air that sets expectations clearly. Sarah’s bio navigates customers through the customer journey and how they can purchase her products.

Pro tip: Emoji lists help you convey key points clearly and in an engaging manner.

If you own an apparel or a clothing store, Instagram is the perfect platform to promote your product. Start off by introducing yourself in the bio and letting people know what kind of apparel your store provides.

Give a brief profile of yourself or the business, highlighting why they should trust you as an apparel brand. Use emojis and hashtags to give your bio a creative spin.

One popular approach is to include something catchy that reflects your clothing style, such as “East Coast Prep With a Twist of Attitude.”

Now, let’s look through real-life examples of Instagram bios of apparel companies.

31. Tropicfeel

Simple Instagram bio ideas for apparel, tropic feel

Tropicfeel champions sustainability by offsetting carbon emissions when producing and shipping their products. This mission is reflected in the bio under the slogan #BeyondTravel .

For brand-new apparel brands, such an approach is a great way to niche down and become popular among like-minded consumers.

Simple Instagram bio ideas for apparel, deuter

Deuter bets on the enhanced quality and durability of their travel gear. On top of that, the brand encourages consumers to share their travel stories when using Deuter equipment.

Pro Tip: Drive word of mouth by featuring your consumers’ great photos with your products.

Simple Instagram bio ideas for apparel, nike

Nike uses its Instagram bio to raise awareness for social issues. This demonstrates brand values and reinforces that anyone from any background can be an athlete.

34. United Colors of Benetton

Simple Instagram bio ideas for apparel, benetton

Say more by saying less, like Benetton. Use your company’s mission statement to unite and motivate your customers.

Pro tip: Your tagline or slogan should cultivate positive attitudes and resonate with your consumers.

35. The North Face

Simple Instagram bio ideas for apparel, north face

Similarly, the North Face bio is only a mission statement with a link that leads to product categories. For well-known brands, a simple hashtag can be enough for a whole bio.

36. Converse

Simple Instagram bio ideas for apparel, converse

About to launch a new product line? Share this exciting news with your customers by giving a peek at new models. Converse does this above by promoting its collaboration with Rick Owens.

Pro tip: By announcing a new collection, marketers can hype new products once they’re in stock, which leads to increased sales.

Simple Instagram bio ideas for apparel, maje

Like Converse, MAJE also uses the Instagram profile description to inform followers about new arrivals. If your apparel changes with the season, you can use Instagram to announce new collections.

38. Under Armour

Simple Instagram bio ideas for apparel, under armour

You can use your bio to describe what it’s like to wear your product. Take Under Armour for example.

Apart from using a slogan, Under Armour sets the expectation of how you feel when wearing its clothes and shoes.

39. Wilde Vertigga

Simple Instagram bio ideas for apparel, wilde vertigga

Wilde Vertigga, a local Israeli fashion brand, uses the bio space to share its core values. If your apparel brand offers a unique perspective on fashion, highlight it on your social media page.

In Wilde Vertigga’s case, that’s its gender-neutral and mindful clothing.

40. Tezenis

Simple Instagram bio ideas for apparel, tezenis

Tezenis also makes use of user-generated content (UGC) to drive word of mouth and get more exposure.

Pro tip: Encourage shoppers to use your hashtag so you can easily find UGC.

Are you using social media right if you don't include emojis?

Many brands run away from emojis because they believe it hurts their brand’s credibility. However, when used appropriately, they’re an eye-catching tool that can help you attract users.

There are two routes you can take with emojis in your bio.

You can use several emojis to highlight multiple things, or you can limit your use to one emoji that relates to your brand.

41. Brook Green Hotel

Creative Instagram bio ideas, brook green hotel

Don’t be afraid of playing with different emojis, even if their colors don’t match your brand guidelines. Brook Green Hotel, for example, demonstrates its service with relevant but off-brand color emojis.

Pro tip: Emoji-heavy bios are best for family hotels or modern places with a young target audience. Likewise, emoji-heavy bios look strange for premium-class hotels.

42. Jungalow

Creative Instagram bio ideas, jungalow

Jungalow, a home decor brand, uses multiple emojis to emphasize its copy. It stands out without being distracting.

Pro tip: Make your emojis match your product offerings. This reinforces what users will get from your business.

43. Let It Soap

Good Instagram bio ideas for DYI shops, let it soap

Simplicity is key. Let It Soap’s bio opts for an easy-to-read bulleted list. Although it’s not emoji-heavy, it’s a great example of a classy bio with dot icons instead of emojis.

Pro Tip: When choosing a bulleted list with dot icons for the bio, use emojis to highlight the most important part of a message.

44. Sharlene Robertson

Creative Instagram bio ideas, sharlene robertson

Sharlene Robertson Designs takes the uniform look by using the same emoji throughout its bio and using the pin emoji to designate its location.

Pro tip: If you like the look of a specific emoji, you can use it multiple times throughout your bio.

45. Leimuco

Creative Instagram bio ideas, leimuco

Leimuco uses a group of emojis to reinforce the store’s offering. To level up this bio, we’d suggest adding a CTA and a LinkTree.

Remember: The most effective bios use multiple best practices featured in this list.

46. Anna Tsukur

Creative Instagram bio ideas, anna tsukur

Anna Tsukur’s fitness account keeps a good balance of emojis and text.

What we love: The owner uses pointing finger emojis to draw attention to the CTA.

47. YOUCANDOIT Dance Camp

Creative Instagram bio ideas, dance camp

If you’re throwing a dance camp or any other event tied to a date, use emojis to designate the location and share when the event is happening.

What we love: Dance Camp effectively puts together all the best practices for event pages and includes the date, destination, and a CTA that plays on the fear of missing out on a spot.

48. Elhaz Body and Spirit

 Creative Instagram bio ideas, elhaz body and spirit

This handmade soap shop puts emojis into relevant contexts. This creates a soothing aesthetic that, together with beautifully designed products, creates a great customer experience.

This approach is best for small businesses, coffee shops, and DIY shops.


Creative Instagram bio ideas, iheartraves

IHeartRaves also relies heavily on emojis to appeal to younger music festival goers. Besides emojis, IHeartRaves uses different CTAs to direct visitors to engage with its page.

What we like: The messaging, logo, and emojis all work together to deliver a tailored message.

50. ColourPop

Creative Instagram bio ideas, colourpop

Your brand can stand out and communicate your company's values with just three emojis. The ColourPop Cosmetics brand proves it.

What we love: Brief is often better on social media. ColourPop keeps its message short and sweet.

51. Modern Australiana

Creative Instagram bio ideas, australiana

This Australian brand of linen bedding creates a uniform look by using the same emoji in a bulleted list, making the bio easy to scan.

Pro tip: A nice look and feel are half the battle, but don’t forget to mention your product/service in the bio.

Hashtags help Instagram users find you more easily, so if you have the space in your bio, you definitely want to add relevant hashtags.

52. Rocky Mountain

Good Instagram bio ideas, rocky mountain

Rocky Mountain soap company uses thematic hashtags to be more discoverable by the relevant audience and show what they care about — plant-based ingredients.


Good Instagram bio ideas, diarra blu

Lifestyle brand Diarra Blu includes multiple hashtags in its bio, such as #Conscious, and #SizeInclusive, and sometimes #BlackOwned — telling users a lot in just a few words.

Remember: In addition to improving discoverability, using hashtags also helps brands tell their story in a quick and succinct way.

54. Nicole Cz

Good Instagram bio ideas, nicole cz

Nicole Cz makes fantastic home decor in hygge style and includes contextual hashtags in her bio. This drive prospective buyers through the hashtag search.

She also uses a branded hashtag for her shop to increase brand awareness.

Another great way to utilize your Instagram bio is by highlighting ongoing product offers.

Say you have a big sale going on or you know consumers are looking for deals. Well, you can use your bio to share those offers and lead users to your website.

55. Secret Island

Good Instagram bio ideas with offers and call to action, secret island

Secret Island, a cosmetics retailer, turns Instagram lurkers into buyers by introducing a 15% discount on the website.

What we love: Discounts pull users in. Even if we were just checking the page, the odds are a 15% off deal will convince us to purchase.

56. Yoga United Festival

Good Instagram bio ideas with offers and call to action, yoga united

Yoga United Festival uses its bio space for informing followers about upcoming events. It also lists activities, such as workshops and coaching.

Pro tip: A calendar view works for events of all types.

57. The Faceshop US

Good Instagram bio ideas with offers and call to action, faceshop

This Korean cosmetics retailer describes the places where you can shop its products, including an online store. You can also shop for products on Amazon for ease of access.

Good Instagram bio ideas with offers and call to action, artois

Artois, another Korean cosmetics company, also includes a call to action in the bio, navigating consumers to their official partners.

What we love: The saying “to find my own fragrance” is amplified by the rose emoji. You already have a reason to start searching for your ideal body cream or perfume.

59. Telluride Yoga Festival


Here’s another example of an offer-focused bio for short events. Our favorite part of the bio is how it brings the key information down to just a date, a place, and an encouraging statement.

60. Simpli Coffee

Good Instagram bio ideas with offers and call to action, simpli coffee

Have several coffee shops under one brand? Design the locations guide for your visitors and put it in your bio. Include the menu, deals, and a brand story to forge relationships with consumers.

Pro tip: When opening a new location, promote it in the bio.

61. Luvme Hair

Good Instagram bio ideas with offers and call to action, luveme hair

Hair brand Luvme Hair effectively uses the bio section to direct users to its sales, even using emojis to draw attention to their Linktree.

This works great during the holiday season when promotions and deals are top of mind.

62. Lulu and Georgia

Good Instagram bio ideas with offers and call to action, lulu and georgia

Lulu and Georgia use hashtags on their Instagram bio to invite users to engage. This not only invites users to explore the brand’s hashtag but it’s also a great way for Lulu and Georgia to collect UGC that they can reshare on their page. A win–win!

63. Westwing Spain

Good Instagram bio ideas with offers and call to action, west wing spain

Westwing’s decoration shopping club is an exemplary offer-focused bio with a CTA. It notifies viewers about discounted prices and new daily offers by emphasizing the information with emojis.

Best for: This approach works best for small and mid-sized e-commerce brands.

64. Arya Concept Spa

Good Instagram bio ideas with offers and call to action, arya concept spa

Want your Instagram visitors to convert into customers? Put the “Reservations” CTA and the “Contact” link or button in your bio.

Your Instagram bio doesn’t need to be long. In fact, in some cases, it’s best to keep it short and sweet. Here are examples of brands that did this well.

Simple Instagram bio ideas, github

In the world of developers, it’s safe to say that everyone knows GitHub. With such overwhelming brand awareness within your target audience, it’s okay to use such short bios.

Yet, we don’t recommend replicating this approach for lesser-known brands, since nobody will understand who you are and what you do.

66. Shopify

Simple Instagram bio ideas, shopify

Similarly, Shopify is also not that descriptive of what it offers, but do you know someone interested in e-commerce who isn’t familiar with Shopify? Probably not. You can keep vague bios for big names.

67. Desi Dimova


Desi Dimowa, a driftwood artist, contrives to deliver a cohesive brand image using just five words. The bio includes what the shop is about, how to contact the seller, and where to buy ready artwork.

68. Backroads

Simple Instagram bio ideas, backroads

Backroads travel agency simply describes its offerings with no fancy hashtags or emojis. Yet, it still gathers a great deal of following and engagement. Like with GitHub, this approach may work for large brands but is likely to fall flat for small companies.

Simple Instagram bio ideas, npr

Media organization NPR tells you everything you need to know about its platform in less than 10 words. It gives the page a clean look and remains consistent across all social platforms, which helps with brand recognition.

70. Malenki Shoes

Simple Instagram bio ideas, malenki shoes

This brand, which offers stylish shoes for petite women, gets straight to the point. Malenki tells users who its target audience is, what it offers, and where it’s located.

It tells a compelling story while including information that will promote easy discoverability.

Simple Instagram bio ideas, crocs

Crocs constantly experiments with its bio. Now the company has decided to amass a huge fan base by calling real fans to follow the page. Nevertheless, Crocs makes sure to include a link to the newest collection on its website.

Pro Tip: Experiment with the copy but ensure to add a link to your site so that prospects can discover your products/services.

72. Mangishi Doll

Simple Instagram bio ideas, mangishi doll

Here’s another great example of a short but effective Instagram bio. When you read this bio, you know what the brand is about and what they offer.

Remember: At the end of the day, if your bio doesn’t do either of these, that’s when you’re in trouble and should reassess. Otherwise, longer isn’t always better.

Simple Instagram bio ideas, ttm

You can hardly find a more informative and succinct description of a recruitment company on Instagram. Its bio paints a complete picture of TTM’s service and its target market. The link tree, in turn, takes visitors to explore TTM’s solutions.

74. Philz Coffee

Simple Instagram bio ideas, philz

Philz Coffee keeps its bio short and sweet. Instead, they promote their app heavily. This puts value, a way to reduce the wait in line, at the forefront for page visitors.

Restaurants and coffee shops each offer unique opportunities for bios. For restaurants, a brief mention of the food or cuisine they specialize in will play a huge role. Highlighting innovative recipes can be effective as well.

For coffee shops, focusing on the various specialty drinks that are available can be engaging. Furthermore, emphasizing any interesting vendors or locally sourced products can also add an additional level of interest for potential visitors.

As such, bios should always cater to the theme and specific atmosphere of each business to make it memorable and easily distinguishable from competitors. They can be short, emoji-loaded, descriptive, and more. Let’s study some examples.

75. Shore Pour

Instagram bio ideas for restaurants and coffee shops, shore pour

Shore Pour coffee shop front-loads the bio with a coffee selection paired with the best sweets in stock. You can also see the opening hours and the site to learn the brand history.

76. Honey Bun


Honey Bun offers visitors a cup of coffee and a bakery experience. It designates the location and operating hours.

What we like: The use of emojis helps visitors scan the text and quickly discern the essential information.

77. Kinjo Sushi

Instagram bio ideas for restaurants and coffee shops, kinjo sushi

Launching special deals to boost takeaway orders? Advance the offer by notifying your followers in the bio.

What we like: This sushi bar lists the main menu categories, so you know what to expect.

78. Zwei und Zwanzig

Instagram bio ideas for restaurants and coffee shops, zwei and zwanzig

Not everyone is a fan of this type of bio design, nevertheless, the overload of veggie emojis does the job and represents a vegan restaurant at a glance.

We like this bio for its uniqueness and clear message.

79. Choice Luxe Bistro

Instagram bio ideas for restaurants and coffee shops, choice luxe bistro

This restaurant page provides a concise explanation of experiences you might find at Choice Luxe Bistro. It also gives you the operating hours and states the possibility of booking a table.

The verdict: A simple bio can help inform visitors about the essentials.

80. 5senses

Instagram bio ideas for restaurants and coffee shops

5senses is a manifestation of a polished restaurant bio that offers food selection, emphasizes an important meal option like gluten-free, and prompts followers to reserve a table. We like how well-structured the bio is and how emojis amplify the brand story.

Instagram bio ideas for restaurants and coffee shops, ror

R.O.R’s bio only includes the locations of the chain’s three coffee shops and a link to the site. This might work for R.O.R. but doesn’t necessarily mean you will benefit from copy-pasting the approach. Keep testing your bio to find your voice.

Instagram bio ideas for restaurants and coffee shops, smyth

Smyth is a Michelin-starred restaurant that, to our surprise, says nothing about the prestige award. In its bio, Smyth prefers to invite you on a journey of rich food experiences.

Pro tip : Place the menu under the link tree.

Instagram bio ideas for restaurants and coffee shops, oriole

In contrast, Oriole brags about two Michelin stars and its chef.

We like both approaches since they communicate different values and marketing positionings. Smyth focuses on the quality and the uniqueness of its meals, while Oriole takes advantage of the chef’s personal brand. Both strategies find their clients.

84. Haven House

Instagram bio ideas for restaurants and coffee shops, have house

The Haven House, a coffee bar, has a brief yet effective bio listing its beverages and menu items.

However, this bio would benefit from mentioning its location. Either include a whole address or fill in the space with something else useful.

85. Cool Beanz

Instagram bio ideas for restaurants and coffee shops, cool beanz

Cool Beanz leads with its business hours and a link to a map and menu inside. However, this brand would benefit from mentioning why this shop is unique.

86. Urban Backyard

Instagram bio ideas for restaurants and coffee shops, urban backyard

Lastly, Urban Backyard falls for a minimalistic bio describing only two hot beverage categories and announcing a new location. Simple, elegant, and yet informative.

While putting together 90 Instagram accounts with different bio ideas, we encountered some examples that we prefer to set apart. This section includes funny and mission-focused bios with a tagline.

87. Funny: Skittles

Social media is a place to engage and have fun with your audience. So, if you’re struggling to come up with a bio, stop overthinking and consider going the funny route.

Take Skittles .

Creative Instagram bio ideas, skittles

88. Funny: Cards Against Humanity

Cards Against Humanity is another great example.

Creative Instagram bio ideas, cards against humanity

Their Instagram bio is hilarious and straightforward. It tells users what their product is and pokes fun at their target audience.

89. Mission-Focused: Sabai Design

Want a sure-fire strategy for your Instagram bio? Share your brand’s mission and/or values.

Sabai Design , a sustainable furniture brand, did just that.

Creative Instagram bio ideas, sabai design

When a user lands on this brand’s profile, they’ll know exactly what the company sells and what it stands for. In today’s world, consumers want brands that champion social responsibility and are transparent about their practices.

Another thing Sabai Design does is include branded hashtags in their bio and invite users to use them when sharing their content.

90. Tagline or Slogan: Fe Noel

Adding your tagline or slogan can be incredibly effective in attracting your target audience.

Take Fe Noel .

Creative Instagram bio ideas, fe noel

Their tagline reads, “Women’s collection designed...for the leading woman.”

Any user who identifies with that will be interested in learning more about the brand. And that’s exactly the effect you want an Instagram bio to have.

91. Tagline or Slogan: Black Like I Never Left

Another example of this comes from the home goods brand, Black Like I Never Left .

Creative Instagram bio ideas, black like I never left

In their bio, they explain what their brand is about and include relevant hashtags.

What the Best Instagram Bio Ideas Have in Common

In this article, we’ve covered a wide range of Instagram bio ideas. So how do you choose one for your brand?

Well, as long as it meets these criteria, you’re set:

There isn’t a single right way to write your Instagram bio. You can try a combination of these tactics and or stick to one method and find great success with both.

In addition, don’t be afraid to switch up your strategy during different times of the year, based on your marketing goals.

New Call-to-action

Don't forget to share this post!

Related articles.

How to Gain Your First (or Next) 1,000 Instagram Followers - 30 Tips

How to Gain Your First (or Next) 1,000 Instagram Followers - 30 Tips

41 Instagram Features, Hacks, & Tips Everyone Should Know About

41 Instagram Features, Hacks, & Tips Everyone Should Know About

80+ Instagram Stats You Need to Know in 2023

80+ Instagram Stats You Need to Know in 2023

How to Use Instagram: A Beginner's Guide

How to Use Instagram: A Beginner's Guide

Instagram Shadowban Is Real: How to Test for & Prevent It

Instagram Shadowban Is Real: How to Test for & Prevent It

How to Be an Effective Instagram Manager [Expert Tips]

How to Be an Effective Instagram Manager [Expert Tips]

The Ultimate Guide to Instagram Stories Ads in 2023 [+ New Data]

The Ultimate Guide to Instagram Stories Ads in 2023 [+ New Data]

30 Fashion Brands That Marketers Can Learn From on Instagram

30 Fashion Brands That Marketers Can Learn From on Instagram

24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

Is Instagram Dying? [New Data]

Is Instagram Dying? [New Data]

Create a compelling professional narrative for your summary, bio, or introduction.

100% Free CRM

Nurture and grow your business with customer relationship management software.

Create your address on the web.

Move your domain name to IONOS.

Secure site traffic and build trust.

Create your own website easily.

Our experts build your website.

Create your own online store.

Fast, scalable hosting for any website.

Optimized for speed, reliablity and control.

Reach out with your own email address.

Secure and share your data on the go.

Powerful Exchange email and Microsoft's trusted productivity suite.

Pay as you go with your own scalable private server.

Your fully virtualized private server.

Get enterprise hardware with unlimited traffic

Individually configurable, highly scalable IaaS cloud

How to create the best Instagram bio

How to create the best Instagram bio

The Instagram bio is among the most important features of an artist’s, company’s, or influencer’s Instagram profile. Much like a business card or teaser, it engages in just a few sentences and connects visitors to external pages via links and hashtags. Attractive profile pictures, informative profiles, and branded web pages or artist website links are used for this purpose.

What is an Instagram bio?

Profile name, profile photo, category (instagram business profile), profile description, call-to-action button (instagram business profile), contact details, how to create an instagram bio, use hashtags, focus on what’s important, use story highlights, place strong ctas and links, liven up with emojis and icons, clarify focus and activity, use keywords, use distinctive fonts, opening hours and contact details, minimalist and to the point, short and explanatory, original, personal, arty, informative and visitor-friendly, reach through hashtags, example 1: focus on target group needs and usps, example 2: corporate mission/mission statement for lead generation, example 3: personalized community building.

The Instagram bio is the small section beneath the username that describes what a person or a brand’s profile is all about in 150 characters or less. Links, emojis, icons, and hashtags can be added to spice things up. Professional artists, companies, and social media influencers are advised not to underestimate the marketing importance of an Instagram bio.

Example of an Instagram bio: International Animal Rescue

Sell products and services via Instagram and social media using the Social Buy Button . It’s intuitive to use and includes multi-channel selling, popular payment methods, shipping wizards, and channel syncing.

What goes into an Instagram bio?

The Instagram bio needs to convince users that visiting your profile page is worthwhile. In addition, it should engage potential customers or supporters to find out more about your products or offering. Ideally, users decide to follow your profile and develop an interest in your services, activities, and products .

Here’s what goes into a professional Instagram bio:

The username is one of the most important components of a good profile. You can check if a desired username is still available by typing it into the URL “instagram.com/your-username”. If no page is displayed, that means the name is available. Businesses should use their company’s name, while artists are advised to select their artist name. The username must not contain any special characters except underscores and dots.

The profile name is displayed in a smaller font beneath the username and above the Instagram bio. It can be 30 characters long and should be distinctive. You can also use profile names to convey information such as the focus of your profile or USPs.

Want to change your Instagram name ? You can do this as often as you like for profile names, but usernames can only be amended twice in 14 days.

When selecting an Instagram profile picture , consider the size of the Instagram photo . Catchy and representative profile pictures are best. Companies often use their company logo or name. Artists and influencers, on the other hand, usually use profile pictures in close-up or semi-close-up.

Depending on the category, the profile picture is best used to make a first impression. Travel or food accounts are advised to select a theme through their profile picture. For best results, Instagram tools are useful for editing images.

Adding a category is restricted to business profiles on Instagram or Facebook. This can be configured via an associated Facebook account. A category, however, is only displayed on the mobile app not the web view.

The profile description is the core of the Instagram bio. In 150 characters or less , describe yourself, your accomplishments, and your goals. While companies fare better using this space for USPs or brand descriptions, a more approachable style is recommended for personal profiles, providing visitors a quick glimpse of your personality. Considerate placements of emojis and a clear structure are a good idea.

By default, Instagram lets you include an external link in your Instagram bio to direct visitors to your website or online store. If you don’t use a business profile, you can refer to a link in your profile description. Although there are tools that can be used to expand the number of links, it is recommended to include only one link and a brief explanation of where it leads.

Business profiles on Instagram can integrate a special call-to-action button to their profile. CTAs such as “Book Now”, “Contact Us”, “Reserve Now”, or “Use App” can be incorporated into a profile. Possible CTA functions for companies include:

CTAs are great for highlighting products and collections in Instagram Shopping.

A professional Instagram bio should also include company contact information. Local businesses trying to attract customers nearby should include their email, phone number, and business address.

When you set up a new Instagram account, the app guides you through the creation of an Instagram bio step-by-step. To optimize an existing account, follow these steps:

Want to register a personal domain ? IONOS provides the perfect domain extension for your needs, including Domain Lock and Wildcard SSL.

Useful tips for a successful Instagram bio

Use the following tips to create the best bio for Instagram.

Instagram hashtags are a great way to build a community and boost reach . Set branded or personalized hashtags, tag other accounts, and encourage sharing of your hashtags.

Don’t overload on details. Keep content short and to-the-point using a personalized or branded style .

If you tend to create Instagram Stories regularly or enjoy working with Instagram Reels , use Instagram Highlights . With highlights, you can permanently integrate Stories and Reels into your profile and use Stories as an FAQ or visual extension.

Place targeted CTAs that inform visitors where a link leads. Links should be succinct. Although they can be shortened using tools like Bitly, caution is advised. URL shorteners are often used to lure people to dubious sites. This can make your bio look a bit suspicious. Therefore, it is better to include complete URLs or add CTA buttons .

Don’t shy away from using colorful emojis and icons to liven up your bio. Emojis and special characters should match services and style and be chosen thoughtfully. Websites like getemoji.com or coolsymbol.com have a good selection of emojis.

Highlight focal points and interests beneath your profile name. Keywords separated by a vertical bar are popular. For example, if your interests are travel, food, and lifestyle, you may want to emphasize this by writing: “Travel | Food | Lifestyle”. Add your occupation beneath your profile name, e.g. “Musician” or “Entrepreneur”.

When targeting specific audiences, use keywords that lead search engines to your profile. Tools such as the Google Ads Keyword Planner come in handy here.

Instagram does not provide fonts, but you can use third-party font generators like igfonts.io . Copy-and-paste the text into your bio and embellish it using custom fonts.

Local businesses and restaurants should add their opening hours and contact details to their bio. This way, local followers get the most important information at a quick glance.

Social Buy Button from IONOS

Turn shares, likes and pins into sales! Start selling your products on social media without the hassle of creating and maintaining a website!

Successful Instagram bio examples

The following Instagram bio ideas may provide some inspiration for your profile. We’ve included them because they stand out due to their effective design.

Big brands tend not to waste words. For example, adidas can get away with a single sentence, a hashtag, and a link. No further information required.

Instagram bio from adidas

An Instagram bio is ideal for relaying your mission to visitors. Travel publisher Lonely Planet summarizes corporate philosophy and services in two sentences. Story highlights of features, FAQs, and community building are well-used.

Instagram bio by Lonely Planet

The IONOS Website Builder provides intuitive website creation, multiple designs, and templates, and your personal or business domain plus SSL and email inbox.

There’s greater scope for fun phrasing on an Instagram artist profile. The Instagram bio of successful author Neil Gaiman, for example, is British, laconic, informative, and personal.

Instagram bio of Neil Gaim

Exhibition venues, concert halls, or museums make a good impression when hinting at what they’re all about and adding booking options. The British Museum Instagram bio outlines the museum’s mission by using emojis/symbols and a link for booking tickets.

British Museum Instagram bio

Local sites that thrive on regular visitors should add their address. Restaurants, bars, and retail stores can also add opening hours.

The Instagram bio of tourism portal Visit Berlin features a short description and invites people to share Visit Berlin hashtags. Story highlights are used effectively here.

Visit Berlin Instagram bio

Instagram is just one platform for successful social media marketing. Find out more about available Instagram alternatives and explore how to create Facebook pages for businesses , TikTok marketing , or Twitter strategies for businesses .

Templates for your Instagram bio

Don’t want to start from scratch? Use our helpful online templates . Copy them to your profile description and add your text and design. Successful examples serve as templates in a slightly modified form.

Here are three more templates for an Instagram bio to get you started.

A company offering specialized services or products should emphasize the benefits to their target group. A search engine optimized structure could look something like this:

Entrepreneurs may want to boost reach by adding a short, clear mission statement with CTA for lead generation:

Artists and influencers should use Instagram in a personalized manner to engage and grow their community:

Related articles

How to get Instagram followers – our top tips

How to get Instagram followers – our top tips

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get…

Advertising on Instagram

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve…

How to make a Reel on Instagram step by step

How to make a Reel on Instagram step by step

With Instagram Reels, it’s possible to create short videos with high entertainment value. Reels can be used for advertising, information, or just for pure fun. We explain how to make a Reel on Instagram, which various tools Instagram offers, how you can make your video successful and lots more in this handy how-to guide.

How to make money on Instagram

How to make money on Instagram

Alongside Instagram ads, sponsored posts from Instagram users are part of everyday life on the social media platform. There’s a good reason for this! Making money on Instagram is not only relatively easy, but also worthwhile — provided you have a strategy and the right equipment, that is. Here, we’ll show you how to make money on Instagram.

Wait! We’ve got something for you! Have a look at our great prices for different domain extensions.

Facebook Advertising Optimization Tool

How to Create an Effective Instagram Bio (15 Ideas + Free Templates)

May 6, 2022 8 Comments Althea Storm

Your Instagram bio is not just a line or two you nonchalantly fill out when creating your account. It is, in fact, your chance to welcome users to your business profile, give people a good first impression of your brand, and tell visitors what your business is about.

Your Instagram bio might be a small space, but when used well, it can help you convert profile visitors into followers, and eventually into customers.

cover image

In this article, we’ll show you some great Instagram bio examples to inspire your own bio. We’ll also give you the best tips on crafting your own Instagram bio.

What is an Instagram bio?

An Instagram bio is the short description under your username on your Instagram profile. This description usually tells users who you are and what your business does.

Your Instagram bio is one of the first things people notice when they visit your profile. It determines how they perceive your brand. After reading your bio, your audience should be able to understand:

An Instagram bio has a limit of 150 characters. So you have to be creative to come up with a bio that fulfills these three things.

What makes a great Instagram bio?

A great Instagram bio is one that convinces new profile visitors that clicking the follow button is worth it. As you brainstorm your brand’s Instagram bio, ask yourself these questions:

The last point is super important because your Instagram bio is a marketing material. And your marketing material is incomplete without a clear and compelling call-to-action (CTA). Once visitors look at your profile, they should know exactly what to do next.

For your CTA, you might want to put a link in your bio to send people to a web page or store where they can buy your products.

But it’s possible that you don’t want sales right away.

If you want to grow your newsletter, for example, you can include the link to the newsletter in your bio so that people can sign up. If your main goal is to build a follower base on Instagram , your CTA might be to ask visitors to follow your page and engage with your content through likes, comments, and shares.

You could even make a branded hashtag that they can share their photos/videos with. That way, both you and your visitors get more exposure.

Cool, amirite?

The top 15 Instagram bio ideas

If you’re still unsure as to where to start, here are some great Instagram bio ideas to draw inspiration from.

Funny Instagram bios

If your brand personality is funny and playful, you can incorporate humor in your bio just like Doritos did in theirs.

Instagram bio example

Notice how Doritos uses its branded hashtag four times in their bio and still manages to poke fun at itself for doing so.

Crafting a funny bio can be difficult, and the example above is a popular brand that needs no introduction. But you don’t have to be well-known to make a joke or two in your Instagram bio.

Being funny can be as simple as making a play on words related to your niche or brand name.

Instagram bios with quotes

Using quotes in your Instagram bio can help you express your brand personality and create a connection between you and your audience.

The quote doesn’t have to be widely known. It could be a line from a song or poem, a unique sentence you overheard, or just a phrase that will help visitors understand what your brand values are. Just remember to give credit to the person who originally said the words.

Here are 15 quotes you can use in your Instagram bio:

Want more quote ideas for your Instagram bio? Check out the Quotations page .

Instagram bios with emojis

Emojis are a great way to visually convey what your brand’s about. Depending on the emojis you use, you can highlight your brand personality and emphasize certain information, while keeping the bio short and neat.

Take Wendy’s bio as an example.

Instagram bio example

Although Wendy’s is, like, the OG of social media humor, they convey the message that they make very delicious fast food.

Emojis also make a great substitute for bullet points. Here’s how beauty brand, Supergoop! uses emojis in place of bullet points in their bio:

Instagram bio example

And The Broke Black Girl uses emojis in their bio to place emphasis on what their brand is all about:

Instagram bio example

Here are some common emojis to use in your Instagram bio:

👇: Use it to point to your clickable URL. Just like Buzzfeed did:

👉: Use it to draw attention

📍: Use it to indicate your physical address

📩 : Use it to indicate your email address

✈️: If you’re a travel brand, use this emoji to show that

🎉: Use it to highlight an award or achievement

🎥 : Use it to draw people’s attention to your YouTube or TikTok channel

Flags: Use flags to indicate where you’re based, or to show the different countries you have branches in.

Cool Instagram bios

Some brands have the whole “cool kid in high school” vibe as their aesthetic and they make sure to show it in their Instagram bios.

Take Recess as an example.

Instagram bio example

In their bio, they describe their brand as the “antidote to modern times”. They also make products that “help you feel calm cool collected.” Tell me that isn’t a cool bio, I dare you–especially the antidote part.

Want another example? Look no further than Girl’s Night In. They describe their weekly newsletter as a “cozy doze of comfort in your inbox”.

Instagram bio example

With all the spam emails and discount offers floating around in our inboxes, who wouldn’t welcome a cozy dose of comfort?

Short Instagram bios

If you can summarize what your brand is all about in just a couple of words, go right ahead. With Instagram bios, you don’t have to worry about keywords because bios cannot boost your ranking in Instagram search results.

Tesla is a great example of a short Instagram bio. In just six words, Tesla summed up what it’s all about.

Instagram bio example

Another good example of a short Instagram bio is Getty Images’.

Instagram bio example

If your mission/value statement or your brand’s tagline is short, you can also use it in your Instagram bio. You can support it with further information, such as a call-to-action, branded hashtag or clickable URL. Just like what Beardbrand did:

Instagram bio example

Note: If you want to learn more about how to boost your Instagram profile’s visibility, check out Hootsuite’s post on how to get more followers on Instagram .

Instagram business bios

Instagram business bios go straight to the point. They plainly tell potential followers exactly what your brand does, so they know what to expect should they decide to follow your page.

Here’s how Tiffany & Co. does it:

Instagram bio example

When someone reads the bio, they’ll instantly know what Tiffany & Co. does (making jewelry), their target audience (for lovers), and how long they’ve been doing it (since 1837).

Clever Instagram bios

When crafting something clever for your Instagram bio, you need to strike a balance. You want to be clever enough that people find you funny and like your brand, but not too clever that people find you offensive.

Trevor Noah’s Instagram bio is a great example of a clever bio. Although Trevor is a person, he has made a brand of himself as a comedian and host of The Daily Show.

Instagram bio example

Trevor took advantage of the public outrage that he wasn’t cast in the live action adaptation of The Lion King to craft a witty bio.

Instagram bio templates

If you don’t know what to put in your Instagram bio, use these social media bio templates (including Instagram bio templates) to get started. Then, read the tips below to customize your bio.

8 tips to craft a cool Instagram bio

Now that you have some Instagram bio ideas, here are some tips and tricks you could use to make your bio stand out.

If you’re a visual learner, check out this video the team of Hootsuite put together:

1. Switch up your Instagram bio font

Normally, there’s only one font for your Instagram bio. But there are tools you can use to create custom fonts for your bio. Instagram Fonts is one of them.

Here’s how this quote bio looks in three different fonts, created with the Instagram Fonts tool:

Instagram fonts for a creative bio

Source: Instagram Fonts

See how they each exude different vibes?

If you don’t want to change the font of the entire bio text, you can pick and choose the words you want to visually change. Once you find a font you like, just copy-and-paste it into your Instagram bio.

2. Use hashtags in your bio

Adding a branded hashtag to your Instagram bio is a great way to promote your brand and get user-generated content.

Instagram bio example

When you include a branded hashtag in your bio and users click on it, they’ll see all the content that your followers and fans have posted, which can prove your brand’s credibility and authenticity .

Hashtags, however, don’t appear in Instagram search results, so adding hashtags to your bio won’t necessarily make your profile more discoverable.

This means that you shouldn’t just put in random hashtags in your bio. Your hashtags should be directly related to your business, so that potential followers would be more likely to click on it.

3. Use line breaks

Most people don’t read online information word for word. Instead, they scan through the sentences for small, important info.

To make it easy for people to identify important text in your bio, use line breaks.

Jungalow combines emojis and line breaks to craft this amazing Instagram bio.

Instagram bio example

To add line breaks in your bio, simply space your bio the way you want it to appear.

On mobile, you can create your bio with the spacing of your choice in your Notes app. Then, copy and paste it in your Instagram bio. Or you can use one of the Instagram bio templates we have in the next section.

Pro-tip: For tips 11 – 15, you need to edit your profile using the mobile Instagram app, instead of the Instagram website on your computer.

4. Add a call-to-action button

We’ve talked about how important it is to have a clear and compelling CTA in your bio. But CTAs go beyond adding a clickable URL in your bio.

You can use CTA buttons that allow your audience to take actions like shopping from your store, buying tickets to your event, or pre-ordering your new book.

Instagram bio example

You’ll be able to add this under Action Buttons when editing your business profile.

5. Add contact buttons

It is always a good idea to include contact buttons so that visitors can call you or email you right from Instagram.

Instagram bio example

6. Add your location

If you have a physical location or address, add it to your Instagram business profile. It appears right under your bio, but doesn’t take up your bio character count.

Instagram bio example

You don’t have to put in your full address, though. If you prefer highlighting only the city or country you’re in, you can do that too.

Instagram bio example

7. Add a category

If you have a business account on Instagram , you can choose a category for your brand. The category you choose will appear under your brand name and can show people what you do in a nutshell.

Instagram bio example

Choosing a category for your brand can spare some space in your Instagram bio, since you don’t need to repeat that information in the bio.

To add a category, click Edit Profile on your profile page. Scroll down to Public Business Information.

Instagram settings - public business information

8. Add a clickable URL in your bio

Instagram allows you to put only one link in your Instagram bio. Unless you’re using Instagram Shopping or Instagram ads , you can’t add clickable links in feed posts. So your bio link is really valuable.

You can add the link to your newest or pillar content (e.g. your latest article or video), a landing page, or a marketing campaign.You can also change your bio link any time you like.

Instagram bio example

If you have multiple links you want to send your Instagram followers to, you can use Instagram tools like Linktree to set up a landing page containing these links.

Instagram bio example

If you use Linktree, you won’t need to keep updating the link in your bio, which can cause your older posts to have outdated “link in bio” CTAs.

To add a link to your Instagram bio, just plug in the link you want in the Website field in your Instagram profile.

You may also like reading:

' src=

August 1, 2018 at 4:43 am

This article was EXCELLENT!!! I just barely opened an Instagram account last night, so I’m not sure which I’ll use to start with-great options to choose from. I never knew HOW powerful of a tool this could be! Thanks so much for your help! ; – )

' src=

September 15, 2018 at 2:02 am

Some really interesting information, well written and loosely user-friendly.

' src=

April 20, 2019 at 12:00 am

Awesome tips to improve business Instagram account bio. I’m very eager to set up an Instagram page for my blogging business. I would definitely implement your tactics related to the bio.

' src=

July 21, 2019 at 1:53 pm

Wow! The tips are helpful. I’m applying them right away!

' src=

June 17, 2020 at 10:31 am

It is a superb article and I’m really happy with this Instagram bio for a business article and enjoy it.

' src=

November 17, 2020 at 4:27 am

Great article. It’s always a good idea to make your Instagram bio relevant and memorable.

' src=

November 19, 2020 at 6:41 pm

Thank you very much .

[…] AdEspresso | Sprout Social | Forbes | Sprout Social | Shane Barker | Brandwatch | Later | Molly Marshall […]

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

From the Blog

Facebook Marketing Partner

12 Tips to Craft the Best Instagram Bio

tips to write a perfect instagram bio

This post was last updated on April 17th, 2021.

“You never get a second chance to make a first impression,” wrote American humorist and entertainer, Will Rogers. First impressions don’t just apply to face-to-face interactions, but also to every aspect of the online world, starting from when you create a website all the way down to your marketing strategies . When it comes to Instagram, your bio is the one place to truly control how you’re perceived by your potential clients.

In addition to initial judgments, a good Instagram bio also determines if visitors will click the ‘follow’ button and potentially convert to customers, or simply just leave your profile page and never return. This is even more important on your Instagram Business Account page. So, with just 150 characters to use, it’s important to make every word (or emoji) count. Providing a memorable description and introducing your products and services are just the beginning of it.

Instagram Bio ideas to get you started

Starting in the ‘Edit Profile’ section, here are some useful tips to help your company’s best and brightest face shine through – from your profile picture to links, hashtags, CTAs and the many other elements that make up a good Instagram bio:

Include your logo

Optimize your name for the search query

Make your one link count

Hand out your digits

Understand that every word matters

Answer the basics

Think like a search engine

Lead the way with a strong CTA

Express yourself

Add a sprinkle of hashtags

Write in style

Let your content breathe

01. Include your logo

Your company should look picture perfect on Instagram, and every other social media platform, at all times. A great way to ensure consistency throughout your online presence is to use your brand’s logo as your profile picture. And if you don’t have a logo, you can easily get started creating one with Wix Logo Maker . After answering four easy steps regarding your style and purpose, this artificial intelligence marketing technology will generate numerous options for you to choose from, all tailored to your brand’s needs.

02. Optimize your name for the search query

There are only two factors that Instagram’s query takes into consideration in searches: your name and your username. Yet, when users search for your business on Instagram, they will undoubtedly type in the actual name of your business. Therefore, what you choose to type in the ‘name’ field should align with what your business is called, for example, Ryan’s Tea Bar Los Angeles. For your username, you can get a little creative, such as @Ryansteabar – just don’t stray too far from your company’s name.

03. Make your one link count

“You only get one shot, do not miss your chance [to link to your website].” The words of hip-hop legend, Eminem, couldn’t be more fitting here. Instagram provides you with just one opportunity to link your website to your Instagram profile. And since you can only include a limited amount of information in your Instagram bio – which is clearly not enough to describe the many things you do as a business – you’ll need to link to a website that shares a deeper knowledge of your business.

We know the Internet landscape moves quickly, so just in case you missed the memo, we thought it was worth repeating: These days, having a website is an absolute must. If you still don’t have one, though, you can easily create a website with Wix, which offers a plethora of opportunities that can fit any SMB, from the simplest to the most hands-on creation process. You can also go with a more flexible option by choosing one of our many customizable website templates and building your foundation from there.

stolen goods example of good instagram bio

04. Hand out your digits

A very crucial component to any good Instagram marketing strategy is providing your business’s contact information in your bio. This is especially the case if you aren’t on Instagram 24/7, as it allows your customers to still be able to reach you and find you. Here you should include everything from your phone, email address, location and operating hours. And if you have an Instagram Business account, you can access your contact options and choose to include your email, phone, or address. This will be displayed below your profile text information as a bold CTA button – making it extra convenient for your customers to reach out to you.

05. Understand that every word matters

Pictures are worth a thousand words, especially on a picture-sharing platform like Instagram. However, your Instagram bio is one of the few opportunities you have to literally type out what your intention is in text. With a limit of 150 characters (roughly two sentences or 25 words), you’re going to need to make every word count. Think about what you want to say about your company and sum it up here briefly. Likewise, speak in the tone of your brand’s voice. Are you fun and playful, or straight to the point and serious? Keep this personality consistent from platform to platform (and post to post) to create a cohesive feel that customers will always know to associate with your company.

choosing words wisely example of good instagram bio

06. Answer the basics

Make use of the space in your bio section to provide an introduction to your business. The following questions will give you pointers about what to include:

What do you generally do?

What do you do best ?

What makes you different?

Why should your audience care?

07. Think like a search engine

Although your Instagram bio has nothing to do with actual SEO and making your information more searchable (you can breathe now), you should still put some emphasis on your keywords. These are any individual words or phrases that your company hopes to be identified with, like “t-shirt designer” or “calligrapher.” Consider the power of each word in association with your brand. As you fill out your bio and provide information about your company – like your slogan, products, and services, skills and values – put thought into your word choice.

brunch boys example of good instagram bio

08. Lead the way with a strong CTA

Another direction you can take with your bio text is to treat it like a CTA (call-to-action). This is a short phrase that prompts your viewers to act immediately. To embed this suggestion into your bio, you can say something along the lines of ‘shop our summer sale on our website,’ while also linking to the sale page of your online store in the website section.

09. Express yourself

As serious as your business is, Instagram is a platform for being playful and entertaining. For example, look at how these brands used funny Instagram bios to convey their personality in even the tiniest of spaces. Engaging accounts with large numbers of followers are typically both personable and creative. To get on board and gain some popularity, you can add in information about your personal hobbies, interests, skills, and values. And no one will scold you for using emojis, either. Including a sense of your personality will make your business come across as more likable and memorable in the end.

10. Add a sprinkle of hashtags

These keywords or phrases preceded with a # symbol are more than just a fad for teenagers. First of all, they make your content searchable. Additionally, since Instagram recently enabled the use of them in bios, their usability has skyrocketed. Including hashtags in your bio is a great way to drive engagement to your posts if the same ones are presented there. Also, choosing to do so will get your followers in the mindset of posting with these specific phrases when they share content related to your brand. For the most proficient use, choose a combination of branded hashtags and the most popular hashtags in your bio.

including hashtags as an example of good instagram bio

11. Write in style

Instagram might limit you to just one font, but that doesn’t mean that you have to use it. While this is a good Instagram tip for designers , it's a great way for any brand to express their unique personality and style through a handpicked font. There are several apps to install on your smartphone to change the font type. One example is Sprezz , although there are many options available in whatever mobile app store you use. Just make sure that your fonts are still readable and attractive. If done correctly, implementing unique fonts will allow you to spice things up and stand out amongst the crowd.

12. Let your content breathe

To accentuate each element of your Instagram bio, every word or phrase should be spaced out from each other. There are several ways to go about this, from making a bulleted list to adding asterisks, emojis, and extra spaces. This will not only look stylish and on-trend, but it will also make your content more digestible for your Instagram browsers.

example of how to design a good instagram bio

By Jennifer Kaplan

Community Writer

Recent Posts

Why Page Speed Is the Key to Your Website's Speed Optimization (and How to Improve It)

Website Performance: A Comprehensive Guide

How to Easily Start a Blog and Monetize It in 2023


This Blog was created with  Wix Blog

7 Ways To Write A Compelling Instagram Bio For Your Business

7 Ways To Write A Compelling Instagram Bio For Your Business

Adina Jipa

Table of Contents

Wondering how to write a compelling Instagram bio for your business?

You might say it's easy to make a good impression, but it actually requires a lot of thought to write a good Instagram bio with 150 characters.

Before jumping to this photo and video sharing application, you need to understand why Instagram is valuable for your business .

Well, in case you didn’t know, Instagram is the 4th most used social media platform in the world , with a primary audience formed of people aged between 25 - 34. And of course, it doesn't stop here.

Which makes it a hard to neglect place to be in, given its huge marketing potential and great business opportunities.

And, in such a competitive environment, making the users know and remember your brand becomes a real challenge.

That’s why you need to learn how to create a perfect Instagram bio for business. Here are a few things to keep in mind when creating your Instagram bio.

How to write the Instagram bio for your business in 2021

Component of an Instagram bio in 2019

Profile photo

Username & name.

Your official business website

Location, email address and your business’ phone number, stories highlights.

Seven ways of making your Instagram bio attractive 2.1 Add a tagline 2.2 Be minimalistic 2.3 Link the other social media accounts your business has 2.4 Use branded hashtag 2.5 Use emoji 2.6 Add line breaks to your Instagram bio 2.7 Include an appealing call to action

1. Components of an Instagram bio in 2021

It’s important to add various components of your business’s Insta bio carefully as each of these components plays a significant role in ensuring that users visiting your account get all the required info about your company just by taking a look at the Instagram bio.

The first component is profile photo. The photo you add should be relevant to your business. You can add your company’s logo, a photo of one of your most popular products, and so on.

Make sure that the photo looks equally attractive when minimized as it looks in its maximum size.

The profile photo should tell the story of your brand or it should be an icon for your brand.

In our case as an Internet company, we chose our brand logo, but if you're an influencer you could be more creative.

Take a look at @Sunny Lenarduzzi account which is an influencer and marketing expert. She is a one women show that's why using a portrait of herself as a profile bio is the way to go.

Add a relevant photo to your Instagram bio

The next component includes your username and name.

The Instagram username (many also refer to it as the Instagram handle) can be seen right on the profile page’s top and is preceded by @ sign. Ideally, you should use your company’s name as the account’s username.

The Instagram name, on the other hand, is present on a more noticeable spot; it appears bolded on the profile.

If you have used your business’s name as your username, you can get a bit creative when picking your account’s title or name.

For instance, if you run a café called Coffee and Friends in Texas, your Instagram name can be, The Best Coffee Makers in Texas.

Use your companys name as the account username

Make sure your Instagram name is searchable.

Your name and username are two of the most important components of your Instagram profile because they are the only two searchable criteria of your profile.

When users type a keyword or name in the search field on Instagram, the app looks at only the username and name fields of accounts to determine if an account is relevant to that search query.

An Instagram bio of 150 characters

Get an answer for this question: what's your story?

It should be obvious what you or your company do.

The word of mouth around Instagram bio says that you should think about 3 words that best describe your brand and use that as a starting point.

While that is a good start you should try and make it personal - give it a human touch. Nobody likes reading empty, soulless descriptions of feature. They make your account seem very impersonal. Play around, use emojis, different types of texts.

Mari Smith is a great exemple here. Take a look at her bio and see how she plays with the emojis and how she incorporates them in her bio description.

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

How to write a minimalistic Instagram bio

Also, don’t forget to add the link to your official business website. On Instagram, you will get the chance of adding your website’s URL just on the bio, placing it on your feed is not an option.

It’s a good thing to be able to mention whether you are running a coffee shop or an Internet company without using up characters in the small space dedicated to the bio.

Instagram has allowed Business Accounts to free up more space in their Instagram bio by allotting separate space for the location address and email address.

If you enter your email address, it would generate a separate email button on your profile. Clicking on this button will direct the customers to the default mail apps on their respective phones.

Make sure to also use an SPF record to ensure that your company's email domain is protected at all times. Also, another great recommendation is to implement Instagram security to safeguard your account and business data."

Businesses that have a dedicated brick and mortar location, on the other hand, should always add their full address. This would generate an address button and whenever a customer will click on it he or she would be directed to their phone’s map app.

Finally, add your business’ phone number to generate a call button.

Add a readable link URL , as opposed to a series of random characters.

The requirement isn't that every aspect of the URL must be absolutely clean and perfect, but that at least it can be easily understood and, hopefully, compelling to those seeking its content.

To understand better, take a look at @ Sue B.Zimmerman and @ Jenn Hernam URL in bio.

Include your location and-email address in your Instagram bio

Since Instagram stories are a type of content most users are drawn to, you must take full advantage of this feature.

If most of the Instagram stories disappear after the 24 hours are gone, through stories highlights you can maximize the effect of your best work, and amaze the followers that didn’t see that piece of content even after the time is up.

Because it will still be shown in Instagram, being just one click away.

Socialinsider Stories highlights

2. Seven ways of making your Instagram bio attractive

1. add a tagline.

To make your Insta bio thought-provoking and interesting, you can use a unique tagline in your bio.

A tagline would allow you to tell people what exactly your company does in very few words.

You can also use a summary of the company’s values or add your business’ mission statement in the Instagram bio.

How to write a minimalistic bio

2. Be minimalistic

The Instagram bio must be made as simple as possible.

Just provide as much info as an individual (targeted customer) would need for identifying the aim of your brand.

For knowing more about your business, your visitors can browse through your Insta posts or visit your website.

Be minimalistic with your Instagram bio

3. Link the other social media accounts your business has

This would allow you to keep the account bio short and to the point more efficiently.

Linking the account with your accounts on Facebook, Twitter, and Snapchat would allow your followers to find your company even on those social media platforms.

For example, @jcrew account, a fashion account is cross-promoting other social media accounts.

@jcrew Instagram account

4. Use branded hashtag

Accounts that use user-generated content for making their Instagram account popular can include a relevant branded hashtag in their bio.

Add branded hashtags in your Instagram bio

Tip! Hashtags in the Instagram bio are clickable. Use this opportunity and create a branded hashtag for your business.

5. Use emoji

Adding emojis would allow you to convey the personality of your business. You can also use emojis as replacement of certain words. Overall, emojis make Instagram bio appear more exciting.

6. Add line breaks to your Instagram bio

Illustrate your strengths using line breaks to your Instagram bio. Plus, it makes your Instagram profile more consumable.

7. Include an appealing call to action

If you are wondering how to write a creative Instagram bio, it’s important for you to know that without a proper call to action, your Instagram bio is incomplete.

The call to action must compel your targeted visitors to visit your store, email you, or dial your number after checking your Insta bio.

Include a call to action in your Instagram bio

Final thought

Profile images draw the attention, but the text besides them is what convinces an exploring user to follow your profile. Some Instagram bios immediately pop into our eyes while others don’t really stand out from the crowd.

Writing a killer Instagram bio makes all the difference. Will you get a quick follower or be forever ignored?

Originally written Oct. 01, 2018. Last updated July. 22, 2021.

Related articles:

Adina Jipa

co-founder @ Socialinsider

Making successful mistakes as a co-founder @socialinsider. I love writing about social media strategies, psychology & consumer behavior.

Share this article

You might also like

Instagram Analytics: How to Better Understand Your Instagram Data

Instagram Analytics: How to Better Understand Your Instagram Data

Maria Ganta

The Game-Changing Instagram Reels Trends and Audios You Need to Try Right Now

Laura Dascau

Top 19 Instagram Metrics To Ace Your Marketing Strategy in 2023

Elena Cucu

Improve your social media strategy with Socialinsider!

Use in-depth data to measure your social accounts’ performance, analyze competitors, and gain insights to improve your strategy.

Leader in Social Media Analytics Category

High Performer social media analytics tool for brands and businesses.

Users Loves US Award


Capterra Reviews

how to make a professional instagram bio


  1. 9 of the Best Professional Bio Examples We've Ever Seen [+ Bio

    how to make a professional instagram bio

  2. 11 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio

    how to make a professional instagram bio

  3. 11 of the Best Professional Bio Examples We've Ever Seen [+ Bio

    how to make a professional instagram bio

  4. 220+ Instagram Bio Ideas + How to Write the Perfect Bio

    how to make a professional instagram bio

  5. Five Ways to Build your Creative Business on Instagram

    how to make a professional instagram bio

  6. How to Write the Best Instagram Bios for Businesses

    how to make a professional instagram bio


  1. i've kept TERRIBLE things hidden

  2. Instagram stylish Bio kaise sajaye || Vip Instagram Bio || stylish Instagram fant

  3. How to Switch Back to Personal Account From Professional Instagram Account

  4. Professional Instagram Account Kaise bnaye? #professionalinstagram

  5. Instagram par professional account kaise banaye 2023

  6. How To Remove Professional Account In Instagram


  1. How to Create the Perfect Instagram Bio in 2022

    Enter: Later's link in bio tool, Linkin.bio. With Linkin.bio, you can create a landing page with unlimited button links and a clickable version of your Instagram feed. This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

  2. 220+ Instagram Bio Ideas + How to Write the Perfect Bio

    Step 1: Log into Instagram. Step 2: Click on your profile photo in the bottom right corner (this brings you to your profile) Step 3: Press Edit Profile. Step 4: In the space next to Website enter your URL. Step 5: Hit Done. 5. Use a link in bio tool to showcase more than one link for ultimate traffic conversion.

  3. How to Create the Perfect Professional Instagram Bio

    The best Instagram bios will showcase your brand's personality, promote your business, and convince people to follow you. In this article, we will discuss the key elements you need to create the best Instagram bio for your brand. So here's how to make the perfect professional Instagram bio. But first, see How to Get Verified on Instagram.

  4. 10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

    If that's what you're going for, try and be as concise as possible. Like Lizzo. Source: @lizzobeeating. 5. Short Instagram bios. Speaking of short — if you don't need 150 characters, don't use them. Dating app Bumble's bio simply prompts folks to make the first move. Source: @bumble.

  5. Instagram Bio Ideas: How to Write a Perfect Instagram Bio

    A strong Instagram bio is typically six lines long and includes these key elements: Name. The first line is where you can include your brand name, full name (for content creators), or main keywords (if you want to be searchable). What you do. The second line is where you share a simple statement about what you do.

  6. 5 Instagram Bio Ideas for Business (+ Examples)

    You might consider using those in one spot in your Instagram bio, such as in your username. For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business. 2. Profile photo and branding.

  7. How to Write the Perfect Professional Instagram Bio

    4. Include a Compelling Call to Action. Including a simple call-to-action in your Instagram bio and inviting your audience to comment, engage, or click can have a big impact on the success of your Instagram marketing. For example, if you want profile visitors to click on a particular link, create a compelling offer in the "Bio" section and link to the offer in the "Website" URL section.

  8. How to Brand Yourself on Instagram

    To make full use of your Instagram bio, you'll want to have the below details on lock: Have a username that is easy to say, spell, and remember. Include a keyword in your Name Field. Succinctly explain what you do and who you are. Include a branded profile photo - this can be a headshot or company logo.

  9. Get Noticed: 30 Creative Instagram Bio Ideas for 2023

    The Two Wheel Gear Instagram bio has five key elements that make it effective. The bio includes a tagline, description of the products, location, UGC CTA with hashtag, and a Linkpop URL. 27. The Giving Manger. The Giving Manger has used a number of elements in its Instagram bio: a heart-warming and emotional appeal to users, simple emoji, and ...

  10. 50 Professional Bio For Instagram 2023

    Fitness Freaks/professionals can read gym bio for Instagram. (Name of your outlet) provide you with comfortable and living clothes. Your attitude is shown by the footwear you wear. Give a try our shoes to boost your attitude. Wearing the best garments of (your outlet name) increases your self-confidence.

  11. How To Make a Lasting Impression With Your Instagram Bio

    Here are 10 ways to make those 150 characters count: Keep It Short & Sweet. Include Relevant Keywords. Use a Link in Bio Tool. Show Your Personality. Include a Call-to-action. Add Your Contact Info. Add Your Branded Hashtag. Use Emojis Sparingly.

  12. Free Instagram Bio Generator: 1,000+ Creative Instagram Bio Ideas

    How To Create A Great Instagram Bio: 7 Steps. ↳ 1. Add A Searchable Keyword On Your Instagram Name Field and Username. ↳ 2. Highlight Your Skills & Target Audience. ↳ 3. Include Relevant Keywords On Your Instagram Bio. ↳ 4. Add a Link to Your Instagram Profile.

  13. 200+ Instagram Bio Ideas You Can Copy and Paste

    Using a tool like LingoJam, you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you'd like in a different font, like your name. Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio. 2.

  14. How to Create The Perfect Instagram Bio (3 Easy Steps)

    In this video I share how to create the perfect Instagram bio, how to write and instagram bio and how to grow on Instagram with this targeted approach. Writi...

  15. How to Edit Your Instagram Bio

    Open the Instagram app. On the bottom of the page, tap on the icon with a profile photo to access the profile page. Click on "Edit Profile" and then click on "Bio.". Write your new bio and ...

  16. 90+ Instagram Bio Ideas to Help You Write an Impactful Bio

    What we love: Santa's Lapland offers a clear value proposition: You'll meet Santa in a magical environment. 6. Bagpackrs. Image Source. Add relevant hashtags to your company's Instagram bio so users can access your page easily via search. For instance, Bagpackrs makes use of a popular #weekendtrip hashtag.

  17. How to create an Instagram bio: ideas and examples

    When you set up a new Instagram account, the app guides you through the creation of an Instagram bio step-by-step. To optimize an existing account, follow these steps: Login to your Instagram account. In the app: tap your profile picture and select "Edit profile". In the browser: click your profile picture and click on "Settings".

  18. How to Create an Effective Instagram Bio (15 Ideas

    To add line breaks in your bio, simply space your bio the way you want it to appear. On mobile, you can create your bio with the spacing of your choice in your Notes app. Then, copy and paste it in your Instagram bio. Or you can use one of the Instagram bio templates we have in the next section.

  19. 12 Tips to Craft the Best Instagram Bio

    Write in style. Let your content breathe. 01. Include your logo. Your company should look picture perfect on Instagram, and every other social media platform, at all times. A great way to ensure consistency throughout your online presence is to use your brand's logo as your profile picture.

  20. 7 Ways To Write A Compelling Instagram Bio For Your Business

    Location, email address and your business' phone number. Stories highlights. Seven ways of making your Instagram bio attractive. 2.1 Add a tagline. 2.2 Be minimalistic. 2.3 Link the other social media accounts your business has. 2.4 Use branded hashtag. 2.5 Use emoji. 2.6 Add line breaks to your Instagram bio.