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5 Guest Blogging Examples And Case Studies

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We have already written several posts on how to pursue guest blogging – or how not to do it . But so far we have not given so much „proof“ of the value of guest blogging.

Here are 5 guest blogging examples and case studies for you to learn from. They show the variety of benefits you can get from guest posting – and there is much more to guest blogging than link building and search engine optimization. The examples will give you some tips and tactics on what to keep in mind to get some major benefits in return for all your invested time and effort – and it is not all about getting organic traffic.

1. Buffer – Take your Business From Zero to 100k Customers

When the social media scheduling app Buffer was new to the market, Leo Widrich the co-founder wrote approximately 150 guest posts. And managed to grow the customer base for Buffer from zero to 100k customers within 9 months. Leo went the classical way. He started posting on smaller blogs that did not drive a ton of traffic to their website.

Before you read on - we have various resources that show you exactly how to use social networks to gain massive traffic and leads. For instance, check out the following:

But with more experience and growing success, the blogs he posted on got bigger, and as his name got more famous, it got easier for him to get guest posts accepted.

Buffer focused more on signups for their app than on traffic. But nevertheless the traffic certainly also grew which was to a large part due to the guest blogging efforts and the inbound links they acquired with each post:

Image Source: Cognitive SEO

Leo Widrich gives some great tips on how to learn to write great posts and get more successful with guest blogging in this interview with Eric Siu .

2. Danny Iny – The Freddy Krueger Of Blogging

When Danny Iny started his marketing business „Firepole Marketing“ (he rebranded his company to Mirasee in 2016) he was not a famous blogger or marketer. Their traffic was nothing to get excited about at 30 visits per day. He was in debt from a former venture, and he simply had to make this work fast.

And he turned to posting on other blogs that already had an audience.

Danny was lucky, he landed his first guest post on Copyblogger .

Hey, before you read on - we have in various FREE in-depth guides on similar topics that you can download. For this post, check out:

Landing a first guest post on a huge blog like Copyblogger is not open for everyone – if you do not know someone at an authoritative blog to open the door for you, it is often easier to start guest blogging on smaller blogs and work your way up. Once you have some references, it gets easier to get your guest post published – even on larger blogs.

For Danny Iny, his post on Copyblogger was just the first step on a journey to fame. He wrote 80 guest posts in a couple of months. His traffic grew – but what is even more, he managed to grow his email list in a fairly short time – enabling him to build his own audience and community that is the foundation of his online business success up to this day.

Image Source: Mirasee Blog

3. Gregory Ciotti – Growing Email Subscribers for The HelpScout Blog

Gregory Ciotti is a marketing strategist for HelpScout , a startup that provides email support software for small businesses. He used guest blogging to grow the HelpScout email list to over 36k subscribers in only 14 months.

Image Source: Gregory Ciotti

He shares the key aspects he concentrates on that helped him turn his guest posting efforts into a huge success:

4. John Jantsch – Marketing A Book Via Guest Posting

The success of a new book often strongly depends on whether you are able to give your book sales an initial push. There are multiple ways to achieve this initial push.

Some authors use their own email list and a limited period of time where they offer the book for free in exchange for a review on Amazon to get their new book into the Amazon Bestseller lists.

This gets even more effective when you combine it with guest blogging as John Jantsch did when he released his book „ Duct Tape Selling — Think Like a Marketer, Sell Like a Superstar . “

Image Source: Copyblogger

John Jantsch wrote 7 guest posts – not an overly large amount of posts. Using his connections, he managed to get the book on some of the major marketing blogs like Copyblogger, Brian Solis, Convince and Convert and others. In most cases, he simply mentioned the book in his author bio. Getting your book (or product) mentioned on another person’s blog also helps to grow your credibility.

Here are 5 guest blogging examples and case studies for you to learn from. They show the variety of benefits you can get from guest posting - and there is much more to guest blogging than link building and search engine optimization. #guestblogging #bloggingtips #bloggingforbeginners #startablog #guest posting

5. Silvio Porcellana – Guest Blogging for SEO

A while ago Google declared war on guest blogging for SEO. So, the interesting question is if guest blogging for SEO still works.

An answer gives this example of guest blogging. Silvio is founder and CEO of Mob.is.it . And he used guest blogging to boost traffic from search engines to his site by 20% due to improved search engine rankings.

He published 44 guest blog posts in 5 months. And here is what happened:

While the direct traffic from the guest posts strongly depended on the hosting blog and did not last, the search traffic increased by 20%.

Apart from the search traffic other numbers also improved that will most likely have more of a long-term impact:

never look at guest blogging as a cheap chance for SEO link building. These guest blogging examples show you how much more you can achieve with guest posting. #guestblogging #guestposting #bloggingtips #bloggingforbeginners #startablog

Guest blogging is by far not dead for SEO – if you write quality guest posts on quality blogs this technique is still a white hat link building strategy that will tremendously improve your search engine results.

Note: Keep in mind to vary your anchor text for the links back to your website. Especially when you are using the same author bio multiple times, it is easy to use the same backlink multiple times. Keep in mind that you are looking for a natural link profile.

Learn from these guest blogging examples

Guest blogging is powerful, and guest blogging is open to everyone who is willing to invest the time and effort. But there is also a lot that can go wrong. The wrong topics on the wrong blog can be utterly wasted. Relevancy is key to making a guest post count.

Optimization of every post should be a must. Neglecting to optimize the posts and everything around it as for instance the author’s bio, the call to action – and the page you direct your readers – can result in total frustration.

Learn from these guest blogging examples Guest blogging is powerful, and guest blogging is open to everyone who is willing to invest the time and effort. #guestblogging #guestposting #blogging101 #bloggingforbeginners #startablog #bloggingtips #bloggingstrategy #smallbusinessmarketing

Not every niche is the same when it comes to guest blogging.

In some areas, it is still fairly easy to land a guest posting opportunity. In some niches, it gets harder by the day to find blogs willing to cooperate with writers they do not know. This is mainly due to spammy SEO tactics from shady “SEO experts.”

Your best option to get your post published on a quality blog is to provide outstanding content about a topic that fits the blog but is still not covered multiple times before.

If you want to use guest blogging as a marketing strategy, spend some time on research and get everything right that you can influence. Your results will surely pay you back for the effort put into your guest blogging strategy and you will see many more benefits for your online marketing than increasing traffic from organic search.

We have used guest blogging to build two businesses.

We published guest posts on major marketing blogs like Social Media Examiner, Jeff Bullas’ Blog and Hubspot.

We have used guest blogging to multiply our social media followers, get more signups, grow our search traffic and build our brand reputation.

And we have created an ebook to pass on our knowledge.

If you want to get the best results from your guest blogging efforts, check out our ebook “ Write. Publish. Grow. The Ultimate Guide to Guest Blogging !”

Susanna Gebauer

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MBA Case Studies - Solved Examples

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Balanced Scorecard Case Studies and Examples

The Balanced Scorecard is one of the most popular frameworks for strategy execution . Here you will find Balanced Scorecard case studies with examples of KPIs for different business domains.

Check out 31 examples of real Balanced Scorecard projects with strategy maps, KPIs, business goals, and BI dashboards.

Find free video tutorials and text guides that will help you to get started with your strategy scorecard.

Download ready-to-use templates or use the self-service wizard to generate your own template.

31 Balanced Scorecard Case Studies and Examples

Sign-up with a free plan for immediate access to all scorecard templates.

General Business

Sales and Marketing

Talent Management

Business Growth

Business Verticals

Getting Started Tutorials

Get your scorecard started by learning the best practice experience.

Balanced Scorecard Step by Step

8 STEPS To Create a Strategy Map By BSC Designer

Learn how to create your own maps or check out live examples of the Balanced Scorecard below.

Four Perspectives of the Balanced Scorecard Framework

The perspectives of the Balanced Scorecard help to establish a cause-and-effect logic for the strategy map. Learn how to properly map business goals into the Finance, Customer, Internal Processes, and Learning and Growth perspectives.

Why these four perspectives? What do we map inside? How to come up with the relevant goals? Part 1 >

The difference between perspectives. Examples of the goals and indicators for each perspective. Part 2 >

Advantages and Disadvantages of the Balanced Scorecard Framework

Any business framework has its area of recommended application, its advantages and drawbacks. Check out the details of the analysis .

Balanced Scorecard Audit Checklist – 12 Control Points

Use the checklist below to audit your Balanced Scorecard, find possible problems, and fix them during the early stages before they result in bigger issues.

We divided possible situations into the green , yellow , and red zones so that you can quickly learn if your Balanced Scorecard is at risk and how to fix it. Continue to the Balanced Scorecard checklist .

Balanced Scorecard in Practice

As a part of free strategic planning course we discussed how to describe a strategy using Balanced Scorecard framework and its key components – strategy map, business goals, KPIs, and initiatives. Find below a complete video of the Lesson 6:

Lesson 6 - Prototype of Strategy Scorecard with Strategic Planning Software

Templates for Balanced Scorecard

Powerpoint and pdf templates for balanced scorecard.

We have designed some templates for Balanced Scorecard. These templates make it easy to represent KPIs and BSC perspectives visually.

Updated: 15 templates in PDF and PNG added!

Ready-to-use templates for Balanced Scorecard save you time; you don’t need to hire a professional designer – you already have what you need for a quick start.

PDF and PowerPoint Templates for the Balanced Scorecard

PDF Template for Strategy Map

Do you plan to brainstorm your strategy? We recommend you have a look at this print-friendly template for a strategy map.

That’s the template that we use on live events to start the discussion around strategy. The template is available in several languages and has proven to be effective for strategy discussion.

Automate Your Scorecards

Your time is too valuable to spend it on routine design tasks. Even with the best templates, the Balanced Scorecard task will consume a lot of your energy. Join business professionals who use BSC Designer for their strategy scorecards:

Looking for something more?

Review the sections of this article once again.

The BSC Designer team will be happy to assist you.

CEO | Trainer | Author

BSC Designer is a Balanced Scorecard software that is helping companies to better formulate their strategies and make the process of strategy execution more tangible with KPIs.

4 thoughts on “Balanced Scorecard Case Studies and Examples”

Hello, Thanks for this great article, but i can’t find the file with templates in order to download it.

Can you help me please?

Have a good day

It depends on what template you are looking for, here are the options: 1. A template in BSC Designer software (recommended if you plan to automate your scorecard with a software) – to get it look at the links below examples – normally one link goes to the online template and another to the article. 2. Graphical templates (in PowerPoint and PDF formats) – http://www.bscdesigner.com/bsc-templates-32J4B0C.zip 3. Strategy map template: https://bscdesigner.com/strategy-map-template.htm

I need help building a scorecard for a returns and credit group and also my order management team. Can someone help me with this

Hello Carlos,

It’s hard to give any recommendation without knowing the details. You can give it a try to Strategy wizard – https://bscdesigner.com/strategy-map-wizard.htm – that will guide you thought out the process by asking some questions.

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