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What Is a Case Study?
When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.
Deep Dive into a Topic
At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.
As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.
Study a Pattern
One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.
During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.
As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.
Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.
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Affiliate Marketing Case Study: Going From Zero To $10K In Monthly Revenue
Affiliate Content Site Case Study
Follow the steps we are taking to grow a content site from $0 to $10k a month in under 24 months.
- Site Launched: June 2020
- Investment to date: $10,296.68
- Income to date: $17,603.39
- Estimated site value: $35,000
- ROI to date: 410%
We stopped updating this case study in May 2022 (24 months after we launched). Although we didn't achieve our goal of getting the site to $10k a month, we have managed to average over $1000 a month since June 2021. Google's May 2022 algorithm update also negatively affected the site (we're down 30% in traffic), so it's unlikely we'll see significant growth going forward. We're undecided whether we will sell this website or just keep it for cash flow. I hope you enjoy the case study - you can read more like this one here .
Costs to date
- Domain: $29.17 (aged domain from Godaddy auctions ) + $18.17 renewal + $20.17 renewal.
- Hosting: $250 (WPX) + $250 renewal.
- Content cost: $7,243 (250,000 words. Bought using our content writing service ).
- Links: $1850 (we’ve bought 15 link insertions and 7 guest posts. Acquired via our link building service ).
- Citations: $20 + $29 (from SEOButler)
- Social Profiles: $7 ( Fiverr )
- VA for posting: $450 (used our virtual assistant service )
- Web services: $89.99 (keyword research tool)
- Total Cost: $10,296.68
Income to date
We only added affiliate links in late September 2020.
- October 2020: $167
- November 2020: $715.30 (Black Friday went well!)
- December 2020: $215
- January 2021: $523.44
- February 2021: $367.18
- March 2021: $900.15
- April 2021: $811.05
- May 2021: $954.67
- June 2021: $1,190.40
- July 2021: $1,031.71
- August 2021: $701.93
- September 2021: $916.26
- October 2021: $1,148.64
- November 2021: $1,260.74
- December 2021: $1,077.05
- January 2022: $1,063.55
- February 2022: $937.70
- March 2022: $1,073.17
- April 2022: $1,402.75
- May 2022: $1,145.70
- Total Income: $17,603.39
Traffic to date
- July 2020: 217 sessions
- August 2020: 755 sessions
- September 2020: 2,467 sessions
- October 2020: 7,034 sessions
- November 2020: 10,097 sessions
- December 2020: 10,254 session
- January 2021: 11,558 sessions
- February 2021: 12,643 sessions
- March 2021: 19,458 sessions
- April 2021: 18,711 sessions
- May 2021: 19,663 sessions
- June 2021: 21,137 sessions
- July 2021: 19,820 sessions
- August 2021: 20,927 sessions
- September 2021: 19,212 sessions
- October 2021: 22,143 sessions
- November 2021: 21,792 sessions
- December 2021: 25,804 session
- January 2022: 25,047 sessions
- February 2022: 21,093 sessions
- March 2022: 27,961 sessions
- April 2022: 32,882 sessions
- May 2022: 31,546 sessions
Timeline and Learnings
- We launched this affiliate marketing website in June 2020.
- For the first week we researched niches. Niche choice is critical – for us the criteria was not Amazon, average sale price $100+, 30+ day cookie, high converting affiliate partner (checked using Commission Junction stats), and decent commission 8%+
- Once we decided on a niche we got to work sourcing an aged domain. Many people look for a powerful backlink profile when trying to get an aged domain. These are great, but they can be very hard to find and costly. For us, we focused on relevance to our niche, a clean history and age. We managed to find a super relevant domain that was 15 years old on Godaddy auctions. We checked it's history using archive.org and it was squeaky clean. We managed to secure the domain for under $30. Winning!
- We then created a detailed content plan for 80-100 articles (100,000 words). This took a solid few days, although KeyClusters (a keyword grouping tool ), sped this up massively (see how we use keyword clustering ). We knew from the get go that if this site takes off we would need a scalable structure, so we thought long and hard about our content plan and the silos we would use. See how we do keyword research .
- With the domain bought and launched, we used Fiverr to create social profiles.
- Our content team got to work writing the 100k words (see our article writing service ).
- We also bought citations using SEO Butler.
- About 75% of the content was written and published in July.
- By early August all content was published.
- To our surprise, Google starting indexing and ranking our content out the gates. This is very unusual for a brand new site, so the aged domain clearly made a huge difference.
- With the site already starting to rank and pull in organic traffic we decided to invest in some links. We bought 10 high quality link insertions and 5 guest posts from our link building service . 80% of these we pointed to the homepage using branded anchors and naked URLs, and the rest we pointed to internal silo pages.
If your domain is aged and good, your content solid, and your site structure silo’ed and interlinked correctly, you don’t need a lot of links to rank. Although Ahrefs shows 516 referring domains, most of these are citations and coupon sites. Hence our DR is 1.3!!
- We did nothing. Just sat on our hands to see what Google would think. Good news, the G-Dawg likes us!
- I say nothing, we did get one of our VAs to add affiliate links. We partnered with three eCommerce companies in the niche, two on Commission Junction and one on Rakuten.
- With positive signs all-round we decided to double down on content and created another content plan for another 50k words of commercial content.
November and December 2020
- Our content team completed the next batch of articles and our VA published all content.
- By December it was clear that one affiliate partner was outperforming the other two by a mile. For example, see the screenshot below of Affiliate Partner A vs Affiliate Partner B. As you can see Partner A has driven 14x more commission than B, despite B sending 1/3 as much traffic as A.
- Due to the poor performance of Affiliate Partner B and C, we've switched them out for Amazon. The switch was completed mid January 2021 and the results are promising.
- We also added in a new affiliate partner from Commission Junction.
February and March 2021
- We decide to power things up a little with some strategic tier 2 PBN links from IM Powerhouse. These have moved the dial in terms of traffic and revenue, and in March we saw our highest traffic and revenue month.
- We also decided to invest in more content, another 100k words. But this time we are doing 100% informational content. Up to this point we have only had commercial content on the site (Best of round ups, individual reviews, X vs Y comparisons). We used KeyClusters to create an informational content plan and will be getting our content team to start writing in April / May.
- We also installed advertising via Setupad . Setupad use a metric called Effective Cost per Mille (eCPM), which similar to RPM. We are currently achieving around $2 per 1000 impressions, which isn't too shabby. I know you can get higher on Mediavine and AdThrive, but our traffic isn't quite there yet.
April and May 2021
- Our content team were rammed with client work in April and May so we had to delay the roll-out of the 100k words we planned in March. Work has now begun and we expect to publish most of this content in June and July.
Here's what the site looked like on Ahrefs as of early 2021
- Traffic and income has plateaued so hopefully we will see explosive growth as soon as the new content goes lives.
- Time to rethink strategy - will keep you updated!
- The site has definitely plateaued. Traffic is stable at around 20-30k monthly sessions and so is income at around $1000 a month.
- We invested in a few more link insertions and guests posts, but have yet to see a significant uptick.
And here's what the site looks like on Ahrefs as of May 2022
As we're averaging around $1000 per month, we would estimate this site is worth: $35k (35-40x multiple).
Multiple justification is based on going market multiples for content sites with multiple income streams (Amazon, 3rd party affiliates, advertising), and 6-12 months of stable traffic and income.
Mark founded Contentellect with a single aim - to help online business owners and entrepreneurs scale their content and generate better financial returns. Mark has built a number of 6 and 7-figure online businesses, and credits his online success to quality content and powerful links. In addition to running Contentellect, Mark is also the Founder and CEO of the adventure travel company, Mountain IQ. He holds a Masters degree from Cambridge University.
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How we’re scaling our business to $1,000,000+ in annual revenue, keyword clustering: from 0 to 50,000 monthly visitors in 6 months, tasket va services merges with contentellect (yay), content + links: it's that simple.
Let's talk about how we can scale your content and link building efforts
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Over 60,000 ecommerce brands trust Refersion to help manage, track and grow their ambassador, influencer and affiliate marketing programs.
Boardroom Socks partnered with Refersion in 2019 to cultivate a robust affiliate marketing program that would allow them to bring in new customers and protect the brand’s bottom line.
“Thanks to Refersion, our affiliate traffic converts roughly five times higher than the remainder of our traffic. As our program has continued to grow, it now constitutes over 10 percent of our revenue.” Nathan James, CEO, Boardroom Socks
Founded in 1895, global hat, apparel and accessories brand Goorin Bros. instituted an affiliate marketing program and applied Refersion’s technology to heighten brand awareness while challenging customers to embrace their unique style.
“Refersion’s affiliate marketing platform is the fuel to excite our customer base into spreading the word of our brand all over town!” Nicky Cutler, Social Media Manager at Goorin Bros.
Gliding onto the world stage in 2019, Fuego is ushering in a new era of dance footwear with its uniquely engineered sneakers and a thriving affiliate marketing program powered by Refersion.
“With a very lean team, Refersion’s automation has been invaluable to helping us scale our business. Being able to scale our ambassador program has empowered Fuego to connect and build relationships with dancers around the world!” Leah Lapic, Director of Marketing, Fuego
After partnering with Refersion’s affiliate marketing platform, Verb hair products scaled its affiliate program from 100 affiliates to 2,000 and drove affiliate-driven revenue upwards from a yearly average of $2K to almost $700K to date.
“Refersion was essential in supporting the immediate growth of our affiliate marketing program – working with Refersion allowed us to see everything in one place and scale our program beyond what we imagined it could grow to be.” Ana Montilla, Social Media and Influencer Marketing Manager, Verb
Simply Earth, a family-owned essential oils brand, is redefining the world’s perception of essential oils with affordable products and a thriving ambassador program powered by Refersion.
“We wanted to work with an affiliate marketing platform that shared the same characteristics as our essential oils – simple and efficient. Refersion’s technology made managing the scaling of our affiliate program easier than we ever imagined.” Hannah Mason, Ambassador Marketing Manager, Simply Earth
In Common Beauty partnered with Refersion and Absolute Web to prioritize inclusivity from salons to mobile devices, resulting in a seamless affiliate marketing experience and a 345% average monthly increase in salon-driven revenue.
“With so many hair salons shut down during the COVID-19 pandemic, Refersion’s affiliate referral links were one of our main sources of revenue from our Pros, because of course, they weren’t buying products to retail in person at that time.” Brianna Zukoski, Digital Marketing Manager, In Common Beauty
Learn how Harney & Sons, an American tea company, partnered with Refersion and Sezzle to reach a broader audience with a trackable, performance-based affiliate marketing strategy and increase AOV by 175%.
“By combining the power of Refersion, which helps us reach new audiences, with Sezzle, which reduces the barrier to purchase, our affiliate program has seen amazing results.” Emeric Harney, Marketing Director, Harney & Sons
Scale Your Affiliate Marketing Revenue With Refersion
Sign up for a free 14-day trial of Refersion today. In minutes, you can start tracking affiliate orders and identify your best-performing affiliates, ambassadors and influencers. You can approve affiliates, manage payments and create custom commissions for each product in a few clicks.
We are always working on new ways to help our clients and partners learn about what performance marketing can do for them. Our years of industry experience have given us the ability to provide singular insights and thoughtful analysis.
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- Last updated: November 11, 2022
- 5 minute read
Affiliate Marketing Case Study: Helping Choose Wheels Grow 124%
Their site had been hit with a Google penalty and traffic was down 80%. See how we helped one affiliate partner to recover [and grow 124% in 6 months].
Written by Pat Ahern
Pat Ahern is the Managing Partner at Intergrowth. He breaks down SEO/content marketing concepts & strategies into laymen’s terms to show you how to grow your business. Outside of work, Pat spends his time rock climbing, traveling, and enjoying the best IPAs that he can get his hands on.
The team at Choose Wheels came to us with a problem. Their site had been hit with a manual penalty from Google and traffic was on the decline.
For those who aren’t familiar: Choose Wheels is a website that provides comprehensive guides on personal transportation devices (electric scooters, electric bikes, and much more). Their business model focuses on building partnerships with companies that sell these devices and collecting a portion of each sale that they help to generate.
Choose Wheels isn’t like most successful affiliate marketing websites. They don’t have a massive monthly ad spend. They don’t rely on sending people to landing pages through Facebook Ads to make money.
Instead, they rely on great content.
Choose Wheels focuses on educating their target readers through writing informative product reviews and other useful guides. Their affiliate program focuses on partnering with online retailers like Amazon and collect affiliate commissions when they help their customers to make an informed purchase. As a result, search engines have historically made up 70% of their total site traffic.
The previous site owner was involved in a private blog network (“PBN”, for short), which was uncovered by Google’s webspam team several months after the current owner took over.
Over the course of the next 2 months, Choose Wheels lost 80% of their organic traffic.
Choose Wheels came to us shortly after their penalty had been lifted to learn about our content marketing services and see how we could help recover some of their lost organic traffic.
This affiliate marketing case study delves into exactly what we accomplished together.
We started with our Discovery Process to learn about their business goals, primary competitors, and more.
During our initial analysis, we identified 3 primary issues with the Choose Wheels site (in addition to the PBN penalty):
- We had a much weaker backlink profile than our primary 3 competitors
- Much of the content on the existing site was becoming outdated
- On-page metrics like bounce rate and average session duration were underperforming
We knew that we had an uphill battle ahead of us. Given these issues, our content marketing strategy consisted of the following action plan:
- Write monthly blog articles that targeted long-tail search phrases (to drive more qualified visitors as we rebuilt our site authority)
- Revamp existing posts on the site with the greatest search ROI potential to maximize organic traffic and website conversions
- Focus on building our site authority through targeted link outreach to relevant publishers
- Write quarterly premium blog articles that targeted high-value search phrases with a high search volume (to drive significant long-term search ROI as we scaled our site authority)
Related: learn about 9 actionable affiliate marketing SEO tactics that we use every day.
The Implementation Process
Kicking off the seo foundation.
We analyzed the competitive landscape to learn about the search positioning and top-performing content of our largest competitors. Next, we explored Reddit and Quora to see what topics our target customers were most interested in. With this, we built our editorial calendar for the first 6 months of content.
We optimized the 15 pages on the site with the highest potential for organic traffic improvements. We re-wrote title tags and meta descriptions; incorporated term frequency, inverse document frequency (TF-IDF); enhanced site speed , and much more.
Also see: 7 Common Mistakes Every Affiliate Marketer Needs to Avoid
Strategic content creation
Our content creation process started with targeting long-tail search terms that the Choose Wheels website would see immediate traction on.
We analyzed top-performing content for each topic to identify the key success factors for each post. Our team then published long-form articles and promoted them across relevant social communities.
One by one, our articles started to outrank authoritative sites in search results for high-value search terms.
Managing link outreach
We launched our first link building campaign to drive high-quality backlinks and boost our site authority.
This consisted of reaching out to 1,000 industry-leading bloggers who had written about or linked to content that was similar to our own. We started discussions and built relationships. In the process, we encouraged 10 of those bloggers to link to various articles on the site each quarter, and dozens more to share our articles on social media.
Revamping underperforming content
Next was the process of revamping underperforming content.
We used our Click-Through-Rate Calculator to identify the pages on the site that were losing out on the most organic traffic. In other words, our team found the pages that were seeing far fewer clicks than the industry average for their given position in search results.
We re-optimized title tags and meta descriptions for each of these to maximize the ROI of each of these rankings.
Next, our team looked at pages with a high bounce rate or low average session duration.
We broke up walls of text and revised outdated content to improve readability and usefulness to their target audience.
Related: download our content marketing playbook to see our step-by-step walkthrough of how to scale your online presence.
Organic traffic took a small dip in the first two months of partnering together as we built our SEO foundation and kicked off the first quarterly campaign.
However, everything started coming together in our 3rd month of working together.
We had implemented our SEO foundation, published our first 2 months of blog posts, began to revamp underperforming content, and kicked off our first link building campaign.
The result was that organic traffic climbed 20.2% in April 2018. It was clear that we were headed in the right direction.
We continued to implement our initial strategy for the next 4 months. Here’s what we’ve seen so far.
Target keyword visibility (how well Choose Wheels ranks for their top-priority keywords) has increased by 459%.
As target keyword rankings improved, so too did their monthly organic traffic. Organic traffic, which drives 76% of their total website traffic, is up 121% in 2018.
As a whole, website traffic has increased by 124% this year, as of August.
Related: think Choose Wheels is an outlier? See how content marketing helped another partner to grow 487.1% (so far).
One important thing to note is that massive increases in organic traffic often result in lower-quality site visitors. This can often be seen by worse bounce rates, average session durations, and conversion rates.
In the case of Choose Wheels, on-page performance saw massive improvements.
Bounce rate and average session duration improved by 15% and 40%, respectively. All the while goal conversions increased by 526%!
We couldn’t be more excited about the growth that Choose Wheels has seen since partnering with us.
Looking for a partner to help you scale your online business? Let’s see if we’re the right partner for you .
SCALE YOUR ORGANIC TRAFFIC
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Website traffic is one of the metrics we use to measure the success of content marketing campaigns. High traffic tells us that people are visiting the website and are interested in our content. And if you’re attracting the right type of traffic to your site (people who are interested in your business and/or products), it […]
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Content marketing is a highly effective way to increase reach for software-as-a-service businesses. We’re a bit biased, but we’d say it’s the most effective tactic. Not only does publishing content allow companies to drive inbound marketing traffic, but it gives them the opportunity to show they ‘know their stuff.’ Here’s an example of just how […]
Get to know us: Our Ad Tracking Case Studies
Want to know if voluum can help you scale your business then check out these case studies we created with our clients., lead generation, 3x more leads – 277% higher conversion rates.
With Voluum Tracker, we were able to triple the number of leads for the same amount of traffic, and get around 135% ROI with paid and organic combined.
FleetMarket is a Portuguese lead generation agency in the automotive industry, representing major brands like: Volvo, Toyota, BMW, Jeep, Peugeot, Renault, Honda, Mercedes, Leaseplan, Arval, Locarent.
They tried other trackers, but still needed: a deeper level of optimization, automation, testing, and cost control.
Not only does Voluum allows them easily identify the strongest (and weakest) campaign elements, but also they can:
- test new approaches easily with just a few clicks,
- take advantage of what works best in organic traffic and rotate the results page,
- and upload information about conversions as well as invalidations giving an idea of the entire advertising picture.
Generated 3 times more leads for a total of 9K leads. Increased conversion rates by 277% and boosted ROI by 135%.
Isn’t Google Analytics enough? Spoiler alert: it’s not. Learn how to track & optimize 60,000+ Google Ads conversions every month.
Gambling b2b, track everything in one place.
For us, as marketers, there was never a question, what tracker to use for our campaigns.
AFFMore is a gambling affiliate network that provides offers from their online casino brands, like Kalevalakasino, LuckyDino and CasinoJEFE. They have an internal media buying team that runs display, push and native campaigns from dozens of sources.
Media buyers wanted to effectively run multiple campaigns without:
- jumping between different traffic source platforms;
- manually going through multiple campaign stats;
- ineffective set up of the traffic flows.
Voluum let AFFMore media buyers access all their campaigns from one dashboard . They know everything about the spend, amount of conversions, profits, and traffic quality. They can track different custom conversions based on their needs. At the same time, they are able to optimize campaign flows and enhance their performance.
Since AFFMore started using Voluum for the media buying campaigns, their results have increased 5x times.
Mobile / Apps
Say "goodbye" to spreadsheets.
As soon as we switched to Voluum, all data entry and updating spreadsheets was gone. We could finally focus more on creative work and optimizing our campaigns.
Leverage Media is the owner of an in-house-developed android application for blocking spam messages with a built-in VPN. They advertise their product and run a bunch of affiliate offers from many affiliate networks in various verticals.
Find a better solution for data management without:
- manually combining affiliate metrics with ad networks metrics;
- time-consuming data collection from both sides every day;
- inserting and analyzing ad campaign data from numerous sources in spreadsheets;
Accurate and reliable ad tracker with powerful data views and breakdowns. With it, they can lets them analyze their campaigns in great detail and a smart way to filter their traffic based on various rules. As Leverage Media can now set multiple conversion types, it’s easier to indicate which users are most likely to generate additional income from upsells and post-install events.
Leverage Media saved 100% of time they used to spend on manual data entry and campaign management.
Overcoming the Big, Bad iOS15
Direct tracking meant attribution was even more accurate because conversions were tracked server-to-server and not based on Cookies in browsers… Direct tracking with Voluum means I could look at accurate reports in my Dashboard.
James Prosper is a digital marketer running search, social, native, and mobile ads across several traffic sources (Facebook Ads, Google Ads).
Though James had tried other trackers, he still had problems with some pretty essential tasks:
- Forced to manually update costs
- Creating and managing server-only installation
- Constant issues implementing direct tracking
- Lack of customer support
With the outstanding customer success team provided by Voluum and our intuitive platform, it takes half the time it used to to create and launch campaigns.
After multiple ad account blocks in the past on Google and Facebook it feels like he’s “ghost-tracking”. His ads no longer get flagged for malicious activity.
Rules to control his traffic flows like: ➡️ Increasing bids by 20% on profitable placements that have more than 3 conversions in the last 3 days 🤑
Switch from manual to auto-optimization
It turned out that a simple decision, such as investing in the right ad tracker, could become a game-changer for the company.
Alugha is a German-based tech startup that works with multilingual videos. Their toolkit lets video producers and companies host, transcribe & dub video content. Hence, they play a vast amount of videos in various languages all over the world.
Alugha was stuck in a slow-moving circle of ineffective manual optimization with:
- enormous content portfolio in multiple languages;
- ad network budget restraints;
- ineffective process of testing;
- and bot traffic.
With Voluum, all alugha’s advertising is in one place. They are able to track and optimize their ad campaigns for multiple conversions. An arduous process of optimization has been turned into something much simpler with our Auto-optimization feature.
All this allowed alugha to play out their portfolio on a completely different scale around the world.
Alhuga managed to lower their ad costs (CPM) from $0.57 to $0.11. The number of clicks grew from 2M to almost 12M.
Optimize for better ad performance
Without Voluum we wouldn’t run many successful campaigns.
Dreamin’s core is the acquisition of mobile users via their proprietary data-driven platform. Their advertising revolves around running app download / in-app-event campaigns that redirect to Google Playstore or App Store.
Find a more effective way to scale and optimize their campaigns without:
- constantly jumping between their campaigns and different traffic source platforms;
- manually testing the never-ending combinations of variables;
- spending a lot of time on discovering the good sources and scaling them up.
Intuitive panel and data-friendly dashboard helped Dremin avoid distractions while analyzing their sources. Integrations with Propellerads & Megapush saved them tons of time as they could control their campaigns straight from Voluum. Rule-based traffic distribution enabled them to achieve much more by matching the right users with the right offers.
Thanks to Voluum’s precise geotargeting, Dreamin scaled up a brand new campaign to $200.000 in revenue in less than 6 months.
Native media buying
Automation is the key to scaling.
The more campaigns you have, the harder it is to do everything manually. Without a tracker it’s too much to handle.
Ahmed is a native media buyer who’s been in the industry since 2010.
Scaling just meant more and more manual work. Also, because he was not using a cloud-based server, he struggled consistently with occasional crashes, losing data, server rental costs, and security risks.
Automation was Ahmed’s (and his profits’) lifesaver. Voluum Automizer enabled him to implement:
- Automatic markers for his reports,
- if / then rules for his traffic,
- and bulk actions to edit multiple campaign elements at once.
Voluum’s automation allowed him to improve client’s ROI on average by 100% and in some verticals, like native ads, by even 240%.
Automate your work using rules & alerts.
Thanks to rules and alerts, I can test my campaigns more efficiently. With Automizer I can really save lots of time.
Colin Dijs , the owner of Dijs University and Landerize is an 8-figure super affiliate. As he’s extensively scaling his business, he’s always in front of the screens, logged to numerous platforms at the same time.
Find a better way to manage his online business without:
- Using multiple systems, tools and open browser tabs at the same time;
- Working inefficiently on campaign optimization & using platforms one by one due to the lack of integrations;
- Splitting the flow of testing and optimizing that results in slower progress and reduced ROI.
After Colin Dijs beta tested Voluum’s Automizer , he introduced the tool to his media buying team. They were happy to discover that Voluum’s alternative to “The Optimizer” brings astonishing results. The team was able to increase their effectiveness tremendously, but at the end, it was the ability to have one tool to control the entire optimization process that stole their hearts.
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Apr 5, 2020
Affiliate Marketing Case Study 2021 [0 to $15k]
15k might not be a lot for a lot of people & it can be huge for some! For me it is good but I want to grow it to 100k per month if possible.
I don’t believe that you can make more than $5k without building links (using google’s organic traffic)
Sorry income school, I can’t wait for 1.5 years to make $1k, that’s just not my thing.
I don’t believe in white hat SEO. You can’t just publish the content and forget, you have to make links to get some organic reach(Links can be a by-product of marketing but I don’t believe that you can rank without links for a good keyword).
I chose a niche that was one of the most difficult niches in 2019. It’s one of the niches listed on this list by Matt Diggity .
I do a lot of websites every year & document a lot about them on BHW threads. Some of my threads:
- $1000 per day Journey (did an AMA after it was successful)
- Youtube Journey
- Authority website Journey ( AMA again after reaching 100/day)
- Blogger Outreach Services (Will tell you how to judge guest posts)
This isn’t my first site & have learned a lot in 4 years.
So if you’re a beginner you will have to invest some money on your site to see what works for you and what doesn’t. After reading a few journey threads& blogs(which are mostly free) if you can’t make 1k if you’re a fucking noob! Go learn & try something…
Prerequisites I had for this Affiliate Site:
- 3 Content writers ($40 per 1000 words avg)
- Money (You need money to do difficult niches)
- 2 Uploaders (graphic + web designer)
- Content & Outreach manager
- Outreach guy
People were asking what services I use, so here it is: Guest Posts (use code “Medium” to get 20% off) Link inserts (use code “Medium” to get 20% off) Press release from PRNewswire or PRWeb Diversity Links (Team does it and I don’t recommend buying them from an agency, not even from biggies like hoth, hire some VAs to do it for you and tell them not to cut corners)
Affiliate Marketing Case Study (Starts here)
Excuse me, but Google wants headings with keywords, so you might find an “affiliate marketing case study” inserted here and there. Blame the game, not the player.
No, I don’t have 3k links. Difficult niche, jealous competitors make cheap PBNs & Spammy links in hopes that we will do bad. So you have to mitigate that damage too! I will explain how I am doing it later in the article.
So get yourself a cup of coffee coz it will be a long case study & you don’t want to miss out on some golden nuggets.
First of all , I bought this domain from a friend in January & Started posting the content.
I am going to explain what I did month-wise which will make things easy to understand.
To make money from your affiliate site, You must have these skills:
- Niche research skills (If you find a niche which is about to trend up, you will make good money)
- Keyword research (You should know which keyword to go for and which keyword is still out of bounds for you)
- Content writing/Content Managing? (You should be able to manage your writers & write a good article which is researched af)
- You should be able to find ways to build good links (Mostly begging other bloggers, PBNs, Web2.0s & Forum links) (Will explain what I do & did for this site later in the article)
For this, I will recommend you guys to go to BHW or Reddit for whitehat journies . You will learn how other people are doing it & you can try whatever you learn as you read. If you don’t take action, then you won’t do shit!
#1 Site Planning in January:
Here’s what I did:
- Keyword research: Found worst sites on the SERPs using Ahrefs & noted the keywords they were ranking for. They were ranking for a lot of long tails and low competition keywords. I found 110 topics to target & gave 10 articles per month to each of my writers (40% money keywords)
- Researched the niche properly to look for monetization tactics (Most people were doing amazon but I found a few sites with Shareasale & impact radius’s offers.
- Researched a few authority sites in the niche & found a few so bought Ahrefs for a month & checked for their link building, anchor tactics, On-page/structure & Volume with which they add their content & If they were hit by the medic update or not & many other things which will be explained later in the post.
- So I made a normal silo for the site . Divided the site into 4 sections & then a few sub-sections. Eg: Site.com/pets/Dogs/How-to-train-dogs (i could have gone deeper but I didn't)
These things took a month to do. Managed writers & uploaders using Trello & Zapier . You need to automate everything you can and fast! I don’t recommend niche, competition & keyword research to be automated!
#2 Content Planning/Onpage Seo in February:
If you google “ fuck on-page SEO ”, You will find an article that was written by me in 2018(Webminati) on BHW. That guide is still followed by my upload guys & usually when keywords start to rank we can always tweak the articles to rank them better.
I personally give structures for the articles coz most people get that wrong(Well different) from what I want & my interlinking tactics are pretty simple…
Link whatever’s relevant when you upload the article & with an anchor which explains where the people are going to land if they click the link. Eg: Check out Our best ironing board (Link best ironing board) and whatever looks good to you. Btw, Keep your anchors natural too. (You can check top sites in your niche on Ahrefs to see what’s natural for them, compare your site with the sites in your DR range)
Did the basic SEO plugin setup, here’s what I like:
- No index your dates, tags, categories & Tags. I no index my attachments as well or redirect them to the page where they are.
- I make simple HTML & XML sitemap pages and link those on the footer
- Decide what my title will look like (Meta Title|Brand Name)
- Check if my theme throws H1 titles on its own or not, make it H1 if it doesn’t.
#3 Offpage audits of 15 Competitors in March:
So checking what other websites are doing is important as it will help you skip a lot of stuff that’s not really important and focus on things that work. I wanted to get what budget I should have to get backlinks.
So I noticed these things were working for them:
- Guest posts
- Link Inserts on old articles
- Forum Links
- News/Authority Links(Some $1500+ links, maybe Forbes?)
- PBN Links (yup I could see a lot of PBNs on Ahrefs & Majestic)
So I estimated that I have to invest around $3k on links & $3k on content(maybe more) every month.
#4 The Work Started in April:
Boring month, We(my team) just uploaded as many articles we could, made a few forum links & guest posts to the articles that were being posted.
Eg: If I posted a “best coffee machine” article, this is what will happen:
- We will find forums where people are talking about coffee machines, and reply properly with our link (we do the same for subreddits)
- Find quora questions to answer on the topic
- Check the competitors who are ranking for “best coffee machine” and outreach their links for link inserts (This works awesome!) ( You can use this link building service as well )
That’s how the day looks like when we post an article to the site. It takes 1–2 hours per day to do all this! But, it would be worth it in the end.
#5 Internal Link Audits in May:
So the site was going upwards after Feb, March and most informative articles were ranking coz they are easier to rank than the money articles.
So we made a list of all the money articles we want to rank and the info articles that had links and traffic.
Here’s something I believe:
- If a page has traffic and is ranked for a few keywords, it transfers its trust when internally linked to the money article.
- If a page has a lot of links, it will bring the power that you need to rank the money keyword.
That’s all! Now we can move to the Offpage part
These are the things we did to start off this site and we started the link building in March!
Here’s How I Planned the Links for this Affiliate Case Study:
#1 march, here’s when the link building started for me;.
- I instructed my VAs to get me good profile links that my high ranking competitors had.
- Rented 20 Pbn Links , told the supplier to schedule the posts (2 links per week randomly), Only used branded & generic anchors. Making homepage links work for me and you can get out of the “sandbox period” fast.
- I love posting links on subreddits & other forums coz these are the most natural links for the websites and most forum links are still do-follow. So we find all the forums that are dr30+ and post our links with a lot of relevancy around the anchors.
- Web2.0s: These are awesome links to rank your money pages. I instructed my guys to make 2 links for every new article that is posted on the site.
So profile & forum links are evergreen tactics and you should keep making the new links all the time.
#2 April: We went on to do 15 link inserts for Inner pages and 5 Guest posts (2 links per site, 1 to the homepage & another to info articles)
#3 May: Rented 20 PBNs ( 10 to the homepage & 10 to inner pages , 4 links per week) and got a press release for the homepage .
#4 June: Here I started doing more Guest posts, did 20 new guest posts (1–2 links to my website from each article), did 15 to my most difficult buying guide & 5 to the homepage.
#5 July: Rented 30 PBN links ( 5 each to 6 buying guides, 6 links per week ) and got 15 link inserts to the review pages.
#6 August: Rented 20 PBN links to the homepage with Branded + Partial anchors to make the website more relevant in my niche (these were niche-based links) and 20 web2.0 posts (to the buying guides), and 10 guest posts .
#7 September: Rented 10 links for 3 inner pages, and got 10 link inserts & 15 Guest posts to inner pages.
#8 October: October was great, I made my first $100/day with this site. So I started to use my own PBN. Total 30 links to 8 review articles and 1 press release to the homepage.
#9 November: I asked my PBN renters to remove the links (schedule delete the links so that I don't lose the rankings fast), Removed 20 PBN links in November & added 35 link inserts for the replacement. Bought 2 press releases(PRNewswire) , 1 during black Friday & 1 for the holiday sale.
#10 December: Removed 20 more PBN links, a nd made 30 link inserts & 12 Guest posts in replacement and kept the anchor ratio as safe as possible, and also bought 1 Forbes & Lifehack.org link .
Till January 2020, we had:
- 45 forum links to the homepage & 30 to the internal pages.
- 120 Profile links to the homepage
- Got over 100 Web2.0s (indexed and rocking).
- 30 Rented PBN links to the homepage and 20 rented to the money pages
- I own 30 sites in my PBN and used them to rank review pages on the site, there are 21 product reviews and most of them are on page 1
- Got a total of 105 Link inserts and 62 Guest posts.
So I followed somewhat aggressive link building tactics at the beginning, some people don’t use PBN links till the site is somewhat stable?
But that’s a huge waste of time according to me. If the site is a dud, you know if by spending 1000–2000 dollars only. Most of the time, after building Pbn links we get out of the imaginary sandbox period fast.
Total Income: 54k Total Expenses: 28k Total Profit: 26k
The profit will increase every month if everything goes well, you have to spend a lot of money on the site to make great money these days. I mostly invested in content & links.
So the current revenue will increase by 15k per month or more if everything goes well. I will sell the site once it reaches its potential and stops growing.
Follow my journey threads to know the ups and downs, this stuff looks easy when you do a case study but this should be treated as your awesome business, and invest your time and money to see it grow.
Update for this case study:
This is what happened after January. It’s boring but that’s how businesses are.
From January to May, the site made over 30k a month for me but due to the weird May update. The rankings dropped.
So from January to May 2020:
- Posted 100 new articles in 5 months. 80% informational articles, and 20% money keywords. Mostly “Vs” and “review” keywords. The website grew in traffic till May but after may it was a shit show. Which sucks.
2. The traffic started to grow on google analytics and reduce in Ahrefs till May.
3.So recently sold this website for $200k through a private broker who gets me new sites and helps me sell sites too.
4. Site is making $8k to $10k per month. L3M was 10k, L6M was 11k. So as i didn’t fix the site, had to sell it for 20X. If the site was growing with time, it could have gone for 30–40X too. So that’s how the game is. We got new sites that were making better than this, so we had to stop working on this exclusively.
So you should know for sure that you have to exit when you are putting more money than you’re making per month.
So Total profit with this project: $320k. Overall an awesome project but the sad truth is that sites can die sometimes when you use expired domains, PBNs, etc. But hey, 320k is life-changing for a lot of people and you can push new projects with that money!
So don’t get scared of trying new things on your website, just learn how bigger sites operate and how they are made. My next aim is 1M+ sale :D Let's get it, people!
A new project is in the works and making over 1000 dollars a day! Case study coming soon!
More from Deepanshu Bedi
Internet Marketer | Case Studies ❤ | Building an Ecom Empire.
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In this section, we share relevant case studies for affiliate marketers. It’s not all success stories. Mistakes also make for great learning material. The 2022 affiliate marketing cases will help you understand the logic behind each move of webmasters and affiliate marketers, the nuances of working with offers and traffic sources.
Affiliate marketing cases are full to the brim with up-to-date information on promoting offers and making creatives. All case studies are true, we either interview affiliate marketers or review and share the work they submit. We never share untried approaches and unfounded stories about affiliate marketing.
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